By Matei Fărcaș
Any word if LG will update their 2013 range to webos, my 42LA620S-ZA is screaming out for webos, gets me mad my tv seems obsolete, give your customers the choice to upgrade, hell I wouldn't mind paying a fee for the update to webos but something tells me my tv is stuck in limbo.
By News Reporter
LG Marks Next Major Phase of Its CTV Advertising Business
SEOUL, Sep. 15, 2022 – LG Electronics (LG) today announced a rollout of LG Ads Solutions proprietary automatic content recognition (ACR) technology across LG TVs globally, beginning this September. The rollout will replace legacy technology and put the new ACR solution on millions of smart TVs across 27 countries in Europe, Africa, Asia-Pacific, Latin America and Australia.
The new ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. and with the rollout, LG CTV data will be available exclusively through LG Ads Solutions.
“Since the LG Ads Solutions launch last May, the team has created tremendous momentum for the business globally,” said Chris Jo, Senior Vice President and Head of Platform Business at LG Electronics Home Entertainment Company. “This rollout of the new ACR is another great milestone that demonstrates its commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.”
CEO Raghu Kodige said, “This rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success.”
The ACR data, which is in compliance with all global and regional consumer data privacy regulations, helps brands understand, in an anonymized fashion, how frequent certain TV ads were aired in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, win over households that are exposed to competitors’ ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting.
The data can also be used to measure the effectiveness of ads, such as if an ad drove viewers to a particular TV show or movie, or if an ad led to the download or registration of an OTT app or service.
LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint audience segments and optimize reach, frequency and ad effectiveness across linear and streaming television.
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webOS TV SDK V1.2.0 Download Installer
Download the proper installer. With the installer, you can choose whether to install with network installer or SDK package. Available packages:
Windows 32-bit Installer_win32.zip (8.13M) Windows 64-bit Installer_win64.zip (7.52M) MacOS 64-bit Installer_maxosx.zip (7.38M) Linux 32-bit Installer_linux32.zip (7.94M) Linux 64-bit Installer_linux64.zip (7.59M) SDK Package
Download the proper SDK package. To use network installer, you don't need to download the SDK package. Available packages:
Windows 32-bit webOS_SDK_win32.zip (1462.29M) Windows 64-bit webOS_SDK_win64.zip (1466.67M) MacOS 64-bit webOS_SDK_mac64.zip (1451.31M) Linux 32-bit webOS_SDK_linux32.zip (1463.35M) Linux 64-bit webOS_SDK_linux64.zip (1462.28M)
Please visit the LG site for complete link hidden, please login to view.
See the for step-by-step instructions.
Hey everyone, I am working on DRM integration in LG TVs. I want to know which DRM levels will work in LG TVs. If the DRM levels work, then how can I find out which DRM level is present for a particular LG device. Could someone please help me with this? Any little info will be helpful. Thanks in advance
DSTV now app doesn’t launch, stack on black screen. I’ve reinstalled and set to factory default still not starting.
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