By News Reporter
In this installment of On the Job, we go inside LG Home Entertainment Company’s Total Experience Development Department, Product Planning Team and Design Lab.
Have you ever missed your TV when traveling or on a camping trip? With LG StanbyME Go, users no longer need to be without their TVs as they can now watch their favorite shows anyplace, anytime with minimal effort.
Let’s get a behind-the-scenes account of how LG StanbyME Go came to be.
(From left to right) Park Ji-won, senior manager of the HE Product Planning Team, Kim Yong-seok, senior manager of the HE Design Lab, and Park Ho-sung, leader of the Total Experience Development Department
“Our journey began with the pledge to create something entirely new, driven by bold ideas,” said Park Ji-won, senior manager of the Home Entertainment (HE) Product Planning Team, who also commented on the exceptional teamwork of LG’s engineers, product planners and designers who contributed to crafting a truly unique TV that had never been seen before.
With the successful launch of the LG StanbyME, developing a new product with fresh ideas was no easy task. LG began by observing how users interact with the StanbyME and noticed many users bringing this product outdoors to consume content while enjoying outdoor activities. “Seeing customers taking StanbyME outdoors was beyond our expectations and this inspired ideas for covers and bags to protect the screen, but we ultimately decided to focus on improving the product itself,” said Park Ji-won.
Park Ji-won, senior manager of the HE Product Planning Team
“In regard to materials, we considered durability and chemical reactions which was like solving a 1000-piece puzzle. There is no standard or reference for developing and designing such products because this is a totally new product that’s never been seen before,” said Kim Yong-seok, senior manager of the HE Design Lab. “The journey has been far from easy, as we had to conduct countless durability tests, including dropping the case from specific heights and having six people stand on it to ensure its viability.” According to Kim, they selected plastic as the primary material for its exceptional chemical stability, confirmed through tests with various sunscreens commonly used during outdoor activities.
Kim Yong-seok, senior manager of the HE Design Lab
At first, camping wasn’t the main concept of LG StanbyME Go. As LG explored creative ideas to enhance usability and portability, they listened to valuable feedback from consumers who requested bags provided as branded goods. After months of consideration, LG’s designers and engineers struck upon the concept of ‘a bag.’ “Given my decade-long experience with camping, I realized it could be adapted for outdoor camping use,” said Kim. “At this point, confidence in the product started to grow.”
The teams of designers and engineers considered ideas like adding wheels and a dedicated stand to enhance versatility and convenience, allowing users to enjoy entertainment experiences free from space limitations. After analyzing the feedback from over 400 customers around the world, the team realized that people preferred a TV they can watch both indoors and outdoors without restrictions. “People who go camping frequently want a product they can use at a campsite as well as in their living room,” said Park Ho-sung, leader of Total Experience Development Department. Based on this feedback, the developers considered the content and features that everyone can enjoy, which led them to the digital fireplace.
Park Ho-sung, leader of the Total Experience Development Department
But they didn’t stop there and focused on how to deliver more intriguing features which led to the invention of front-firing speakers and a suitcase cover that was not featured in the earlier model. “The turntable concept was our eureka moment, and we’re delighted by the positive reception from consumers for the turntable music skins,” said Park Ho-sung.
LG StanbyME Go also provides users with high convenience as it automatically turns its screen on when the case is opened. Even when turned off, the screen proves useful as it can be set to display images that help users relax or heighten the atmosphere.
Furthermore, the stunning details and colors provided by Dolby Vision elevate visual content, while Dolby Atmos supports an immersive, three-dimensional audio experience that brings content to life. With the holiday season fast approaching, LG StanbyME Go even comes with games that can keep the whole family entertained and make it easy to create memories that last a lifetime.
In addition to unmatched functionality, the LG StanbyMe Go case features compartments for storing remote controls and the power cable for convenience. Thanks to the corrosion resistance and premium materials, it is a durable case that reduces the risk of damage and scratches when taken outdoors.
LG StanbyME Go is aligned with customer trends by providing an elevated viewing experience on the go. LG is thrilled at the prospect of enriching people’s lives and everyday experiences in new, unexpected ways. The company will continue to think from the customer’s perspective, striving to offer the features and content they seek while enabling lifestyles that resonate with them completely.
At IFA 2023, LG StanbyME Go garnered prestigious recognition from numerous media, including ‘Best of IFA Awards.’ Notably, popular tech media outlets commended LG StanbyME Go as the standout product of IFA 2023, introducing it as an exciting piece of camping and travel gear.
To discover more behind-the-scenes stories about LG’s latest innovations, stay tuned to
link hidden, please login to view. # # #
By News Reporter
Omnidirectional, High Quality Sound and Refined Design Make LG’s
Newest Versatile XBOOM Speaker Perfect for Both Indoor and Outdoor Use
SEOUL, Sep. 7, 2021 — The new LG XBOOM 360 speaker (model RP4) from LG Electronics (LG) features a conical-cylindrical design and delivers authentic, omnidirectional audio that is perfect for any space or occasion. Pleasing to the eye, the speaker’s unique form factor enables LG XBOOM 360 to radiate sound in all directions for a lifelike performance with impressive power and clarity. Ideal for today’s lifestyle focused on small social gatherings, this stylish speaker will make its debut in key markets starting this month.
The attractive conical-cylindrical shape of LG XBOOM 360 isn’t just pleasing to the eye, its function is to accommodate the distortion-free reflector structure of the speaker. Typically only found in high-end audio products, the reflector structure of the tweeter and woofer is designed to deliver 360-degree sound with minimal distortion. So whether indoors or out, XBOOM 360 envelops listeners in rich, detailed audio, bringing a sense of three-dimensional vitality to every genre of music.
The premium build quality of the tweeter and woofer also helps to create a convincing and exceptionally well-balanced soundstage. The tweeter’s titanium diaphragm creates a linear frequency for superb performance and accurate reproduction across the high frequency range. Moreover, the speaker’s durable glass fiber woofer generates dynamic bass with a clear, natural mid-range response. The combination of powerful drivers and robust 120W output enables LG XBOOM 360 to turn any room or space into a listening sweet spot.
LG’s newest wireless speaker is designed to provide versatility and the multisensory experience today’s consumers demand. LG XBOOM 360 can create the right atmosphere for any occasion thanks to 360-degree mood lighting with three different presets – Ambient, Nature and Party – as well as a range of customizable lighting options and sound effects when used with the companion app. In the app, users will also find the crowd pleasing DJ Effect feature which allows for the mixing of multiple samples as well as scratching and other sounds effects. The speaker offers 10 hours of listening enjoyment on a single charge, includes a built-in metal handle for easy mobility, and has a chic, highly-durable fabric cover (available in Beige, Burgundy, Charcoal Black and Peacock Green) that brings instant warmth and style to any setting.1
Most importantly, XBOOM 360 demonstrates LG’s continuing commitment to reducing its impact on the environment. Fabricated partially from recycled plastic and other post-consumer materials, the eco-conscious speaker has received Eco-Product certification from SGS Société Générale de Surveillance SA of Switzerland, Environmental Claim Validation from Underwriters Laboratories and Global Recycled Standard recognition from Control Union Certifications.2
Design & Colors Size 250 x 514 x 250mm (W x H x D) Power 120W RMS (when connected to power source) Speaker Authentic Omnidirectional Sound
Glass Fiber Woofer 5.25-inch x 1
Titanium Horn Tweeter 1.0-inch x 1 Other Features Mood Lighting (Ambient / Nature / Party)
DJ Effect (app required)
Wireless Party Link (two speakers connected wirelessly)
Portability Up to 10 hours battery life (29Wh) between charges
Carrying Handle Connectivity Bluetooth / USB 2.0 / Aux # # #
1 Color options and availability vary by market.
2 SGS Eco-Product certification is based on four major environmental criteria covering resource efficiency, usage of hazardous substances, energy savings and recyclability measured over a product’s lifespan. UL’s Environmental Claim Validation requires the eco-conscious attributes of a product match the claims made by the manufacturer. Model RP4 contains recycled post-consumer polyester.
link hidden, please login to view
Sometimes the Showtime and the Starz apps. will not play videos. The little loading icon just twirls. A couple days later they might work fine. I have tried signing out, deleting the app, reloading it from the LG Store, then signing back in, but it doesn’t solve the problem. Broadband speed tests are above 110 MB.
Because it happens with both apps, it seems it could be some sort of an LG handshake or verification problem.
Casting Showtime and Starz movies to my LG 43UM6910PUA 4K UHD TV from the corresponding app on my iPhone works fine but it ties up the phone.
Has anyone else had this problem and found a solution?
We have a relatively new LG smart tv. Initially when we started up the Showtime Anytime app everything worked fine, but now when we try to watch a show after about 1-2 minutes it either stops and we have a black screen, or it bounces us back to the series menu. Sometimes we have the twirling gray circle that looks like it's trying to load something and sometimes we don't. Initially I thought it was my internet provider, but I just tried Showtime Anytime on my Sony TV through an Apple TV and it worked fine. Any ideas that I'm able to try??? Or is the TV just broken???
Showtime is now available on LG’s WebOS-powered smart TV platform. A stand-alone subscription costs $11 per month, and grants access to the live feed of both Showtime’s East and West Coast feeds, as well as on-demand content. This lets viewers watch Showtime original series like Billions, Homeland, The Chi, Ray Donovan, Shameless, Twin Peaks, and more, as well as the upcoming limited series Patrick Melrose, all without having to plug any external devices into their TV. LG says this makes Showtime the first network to launch on its smart TVs.
United States app catalog:
link hidden, please login to view
Similar Tagged Content