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By News Reporter
Company Shares Its Optimistic ‘Life’s Good’ Message and
Latest Innovative Products With France’s Younger Generations
SEOUL, June 5, 2024 — LG Electronics (LG) recently held a ‘Life’s Good’ brand activation celebrating Korean gaming and popular culture at Espot Paris – Europe’s largest e-sports stadium – in Paris, France. A collaboration between LG and the Paris-based Korean Cultural Center, and themed “Life’s Good, Let’s Play,” the unique event offered young Parisians a chance to experience the best of ‘K-culture’ alongside LG’s latest lifestyle innovations.
The two-day event explored Korea’s rich gaming history, providing insight into its past and present, and a glimpse into its exciting future. Visitors were able to take advantage of several interactive activities, such as playing online games on LG’s UltraGear gaming monitors, receiving coaching from top gamers, and playing traditional Korean games (including the Honeycomb Challenge) that have become well-known internationally thanks to the Korean Wave.
Due in no small part to the participation of popular Korean gaming influencers, Life’s Good, Let’s Play attracted a significant number of visitors, reaching around two thousand attendees. The event kicked off with a conference hosted by Kang “Ambition” Chan-yong, a League of Legends Worlds 2017 champion and gaming content creator, who shared insights on Korean e-sports. The highlight of the second day was a match between an all-star team of former Korean professional gamers and Karmine Corp, a French e-sports team in partnership with LG. Both teams showcased their skills using LG UltraGear gaming monitors (model 25GR75), renowned for their immersive gaming experience, ultra-fast response times and a refresh rate of up to 360Hz.
The event also featured a variety of entertaining activities, such as photo zones with backgrounds displaying iconic Korean scenes, including the majestic Gwanghwamun (the largest gate of Seoul’s Gyeongbok Palace) and the picturesque streets of the country’s historic Hanok villages. Additionally, visitors got to enjoy the distinctive smells and flavors of Korean street food, providing them with a special, senses-pleasing experience that captured the joy-of-living and bold optimism encapsulated by LG’s ‘Life’s Good’ brand slogan.
Prior to the Espot Paris event, LG participated in ‘Noli: jeux coréens’ (Noli: Game of Korea), a special exhibition run by the Korean Cultural Center in France from May 24 to October 5. Held under the theme of ‘Korea, the history of world e-sports leaders,’ the exhibition introduced visitors to the evolution of e-sports in South Korea and included a video covering Gen.G, the highly-successful e-sports team sponsored by LG.
LG plans to solidify its position as a premium brand in Europe’s rapidly-growing gaming market through continuous communication and engagement with young customers. According to market research firm Future Market Insights, the gaming monitor market in Western European is expected to grow at an average annual rate of approximately six percent, reaching an estimated value of around USD 1.16 billion by 2033.*
“This event presented us with a wonderful opportunity to share our love of K-culture and to connect with the younger generations; a consumer group whose influence is steadily growing in France and all across Europe,” said Heaven Lee, executive vice president and Europe Region Representative of LG Electronics. “We will continue to enhance LG’s brand image as part of our long-term strategy to secure sustainable future growth.”
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By JonoW
Has anyone else had the same problem as me regarding the 'like' button on the YouTube app on my Oled77g7v? There is a thumbs up button and a thumbs down button for each video. These icons are supposed to be just an outline unless you click on them and then they fill in to show you have selected them. However, this no longer works on my TV. It is as if you never clicked. In fact, the 'like' icon is always pre_filled, no matter what I do. This used to work properly and it still works correctly on a Sony TV I have. Any ideas would be very welcome!
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By News Reporter
LG OLED Brings Back the Works of Kim Whanki to New York in 50 Years with Frieze New York and the Korean Cultural Center New York
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By News Reporter
LG OLED Brings Back the Works of Kim Whanki to New York in 50 Years
with Frieze New York and the Korean Cultural Center New York
SEOUL, May 3, 2024 — LG Electronics (LG) is delighted to present a unique opportunity to experience iconic works by the most beloved artist of South Korea, Kim Whanki (1913-1974), in partnership with Frieze New York and the Korean Cultural Center New York (KCCNY).
A solo presentation of Kim Whanki, “We Meet Again in New York,” will be on view at the LG OLED Lounge at Frieze New York 2024, from May 1 to 5. At the same time, a special exhibition of the Korean master at KCCNY titled “Whanki in New York” will be on view from May 2 to June 13. The two presentations together mark the first public showing of Kim’s works in New York, 50 years after his passing in 1974.
The Pioneer of Abstraction Finding His Voice in New York
Kim is a pioneer of Korean abstract art and best known for his works that epitomize archetypal Korean aesthetics. His artistic pilgrimage – from Korea to Japan, France and ultimately America – has shaped his signature style of pure lyrical abstraction derived from nature, which had a profound influence on generations of abstract painters in Korea. He has been a highly sought-after name in the art market as his works make up nine of the top ten highest-priced artworks by modern Korean artists sold at auction, among which all were completed in New York in his signature “all-over dot” style.
Presenting Kim’s works in New York holds immense significance because it was the city where he finally reached the epitome of his artistic identity with the conception of this unique “all-over dot” painting technique. It was the resulting mastery of the artist tirelessly experimenting with a multitude of materials, techniques and styles, aiming to achieve harmony in color and pattern while capturing the elegance of Asian ink paintings. He was inspired by memories from his homeland and the bustling New York art scene where he cavorted with American painters including Mark Rothko and Barnett Newman. In turn, he became an inspiration to the next generation of Korean American artists like Nam June Paik (1932-2006). New York was where Kim shot for the stars – he held a total of six solo exhibitions in the city in his lifetime with the last one presented a year before his passing in 1974.
LG OLED Continuing the Celebration of Kim Whanki’s Legacy
A total of five abstract masterpieces created during Kim Whanki’s New York period and digitally expressed by a new generation of artists today, will be on view at the LG OLED Lounge at Frieze New York 2024. The group of Korean multimedia artists – including Je Baak, professor at Seoul National University College of Fine Arts; Verseday, a media art creator group; Mano Ahn, CEO of Ahn Graphics; and Jason Kim, CEO of BESIGN – took tremendous care to understand the artist’s intention when he first created the artwork so that they could capture the essence of each piece. This approach revealed richer details and enhanced visual effects in lighting, colors and clarity enabled by LG’s self-lit OLED technology, while preserving Kim’s original artistic intentions. LG OLED, in its commitment to pushing art’s innovation and accessibility, is partnering with Frieze New York and KCCNY to bring these digital expressions of the legendary Korean master back to New York, the city that made the artist Kim Whanki.
The concurrent retrospective exhibition of Kim Whanki at KCCNY, “Whanki in New York,” where LG OLED engages as the Headline Partner, provides more opportunities to catch a glimpse into Kim’s creative world. In addition to the five digital expressions of his works shown by LG OLED, 27 original artworks on loan from the Whanki Museum, including personal items such as diaries, photographs and letters, will be on view. And for the very first time, private collections from New York acquaintances of Kim and his wife will also be on display.
“LG Electronics is proud to celebrate the legacy of Kim Whanki and present a unique opportunity for the global audience to engage closely with a legendary artist who has not been well known in New York until now,” says Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “Through our digital canvas, LG OLED and a new generation of artists have revived Kim’s artworks in unprecedented detail, offering an innovative tribute to his legacy.”
LG continues to deliver enriching art world experiences, illustrating the close connection between art and technology through inspiring exhibitions and innovative artist collaborations. The digital artworks brought to life by LG OLED can be found on the OLED Art project website for art enthusiasts and fans around the world to enjoy them at their convenience. To follow the LG OLED ART journey, visit
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By Low Grade
hi,
i just need to listen to the audio of certain Youtube videos so is it possible to turn off the screen ?.............this is possible for Live TV though............😀
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