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Designed for Diverse Environments, New LG ProBeam Can Produce Massive 300-Inch Images Boasting 4K Resolution and a Peak Brightness of 7,000 ANSI Lumens SEOUL, March 29, 2023 — LG Electronics (LG) announces the launch of its first digital signage projector, the LG ProBeam 4K UHD (model BU70QGA). Suitable for various environments, including art galleries, exhibition spaces, corporate lobbies, retail stores, showrooms, conference halls and auditoriums, the new 4K digital signage projector provides sharp, impressively large images and has a peak brightness of 7,000 ANSI lumens – the highest of any LG projector to date. LG ProBeam produces 4K UHD (3,840 x 2,160) resolution pictures with a 3,000,000:1 contrast ratio at sizes ranging from 40 inches all the way up to 300 inches. Its 7,000 ANSI lumens peak brightness enables the BU70QGA to deliver clear images, even in bright daylight. Additionally, the projector features a reliable laser light source, lens shift, 1.6x optical zoom, built-in wireless connectivity and an integrated camera that aids in setup and positioning. Edge blending technology enables the seamless connection of overlapping light from two or more projectors through luminance adjustment and color correction. Thanks to this advanced tech, up to nine BU70QGA can be used together to create truly panoramic images and an immersive viewing experience. Museums and art galleries, in particular, will find value in the projectors’ ability to provide large, eye-catching images. Convenient and versatile, the LG ProBeam is a professional-quality video system suitable for various business environments. Using the BU70QGA’s Auto Screen Adjustment1 feature, users can quickly calibrate the image to the projection screen and correct image distortion with just one click of a button on the included remote controller. When the projection angle does not align with the screen, LG’s AI sensing technology evaluates lens shift, zoom, focus as well as warp distortion and automatically adjusts the projected image for an optimized viewing experience. Leveraging a high performance SoC (System-on-Chip), the projector can execute several tasks at once, provide smooth content playback and optimize user convenience with an intuitive UI and simple app development tools. The BU70QGA can also connect with LG ConnectedCare; LG’s cloud-based device management solution for LG digital signage and display devices.2 Equipped with webOS 6.0, the new ProBeam allows third-party providers to add projection capabilities to their offering, expanding the diversity and value of LG’s extensive signage ecosystem. “Our first 4K digital signage projector to feature the LG webOS 6.0 platform, the new LG ProBeam is a powerful and flexible display solution,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Designed for the commercial sector, LG’s ProBeam projector lineups offer diverse, customized options that can help customers create professional-grade AV systems tailored to their specific needs.” LG ProBeam model BU70QGA will launch globally this month, starting in the U.S. For more information, visit LG.com. Key Specifications: LG ProBeam (BU70QGA) Projection System DLP Resolution 4K UHD (3,840 x 2,160) HDR HDR 10 Light Source Laser (LD + P/W) Light Source Life Time (High Brightness) 20,000 hours Brightness 7,000 ANSI lumens Contrast Ratio 3,000,000:1 Noise (Energy Saving Med. Typ.) 33 dB Projection Lens Lens Shift Horizontal ± 28%, Vertical +60%/ -33% Zoom x 1.6 (auto) Screen Size 40-300 inches Throw Ratio 1.53 – 2.45 Speaker Output 10W (5W + 5W) Net Size (W x D x H) 570 x 360 x 159 mm (22.4 x 14.2 x 6.3 inches) (Excluding Legs) Weight 17.8 kg (39.2 lbs) Keystone 4/9/15/25 Point Warping Auto Screen Adjustment Yes Wireless Wi-Fi, Bluetooth Platform webOS 6.0 Signage Management LG SuperSign CMS # # # 1 Auto screen adjustment feature may have limitations if the ambient light is too dim or if the edges of the screen are not clearly recognized. 2 Subscription required for LG ConnectedCare. View the full article

Millions of LG Customers Can Now Connect With and Learn From The World’s Best in the Comfort of their Home via webOS SEOUL, March 28, 2023 — This month, LG Smart TV owners worldwide gain access to MasterClass, the streaming platform where anyone can learn from the world’s best across a wide range of subjects, allowing customers to access the platform directly on the big screen at home. Available in LG’s Content Store on LG Smart TVs running webOS 4.0 (2018 TVs) up to the newly launched 2023 TVs, the MasterClass app can be easily accessed by voice command and is featured on Life’s Good Hub. MasterClass subscribers will be able to get inspired by more than 180 instructors and classes across various categories, such as Arts & Entertainment, Business, Design & Style, Sports & Gaming and Writing, which means there is a class for almost every need and interest. Viewers can step into food truck “godfather” Roy Choi’s kitchen, design their career with Teen Vogue’s former editor in chief and multimedia icon Elaine Welteroth, discover their inner negotiator with former lead FBI hostage negotiator Chris Voss, learn leadership from former CEO of PepsiCo Indra Nooyi and relational intelligence from renowned psychotherapist Esther Perel and much more of the world’s best, offering inspiring knowledge and stories for everyone. New and existing MasterClass subscribers can learn and discover at a pace that best serves their lifestyle – in bite-size pieces or in a single binge, with each class featuring about 20 video lessons at an average of 10 minutes per lesson. Cinematic visuals and close-up demonstrations make viewers feel like they’re one-on-one with the instructors. For those looking to learn by doing, Sessions by MasterClass offers a structured curriculum where members can roll up their sleeves, get hands-on and learn meaningful skills through step-by-step guidance from world-class instructors and an active community of peers. By introducing MasterClass to its Smart TVs, LG is demonstrating its commitment to offering more versatile home entertainment experiences that appeal to consumers’ unique preferences, needs and interests, with new educational services to be launched later this year. Celebrating its 10th anniversary in 2023, LG OLED TVs have pioneered and continue to lead the premium TV market, earning many accolades from journalists and industry experts. LG OLED TVs are synonymous with superb picture quality, vibrant, accurate colors and deep blacks for images that are remarkably lifelike. As such, LG OLED TVs have become the preferred TV for many creators and studios. The company is committed to exploring the broad possibilities presented by its self-lit technology as it starts a new decade of OLED leadership and innovation. # # # View the full article

Recognized for LG’s Outstanding Contributions as a Top Supplier in 2022 for Infotainment and Telematics Category SEOUL, March 27, 2023 — LG Electronics (LG) has been recognized by General Motors (GM) as an excellent supplier for its achievements in the areas of infotainment and telematics at GM’s 31st Annual Supplier of the Year Award. This year’s ceremony, which took place this week in Texas, USA, centered on the theme of ‘Momentum’. For nearly two decades, LG and GM have been teaming up to bring new innovations to the automotive industry. GM selected LG’s telematics control module for its OnStar service in 2006, and in 2016, based on an electric vehicle project carried out in partnership with LG. LG also provided the world’s first digital cockpit with P-OLED automotive displays for the groundbreaking 2021 New Cadillac Escalade, helping to raise the advanced in-vehicle experience and human-machine interface (HMI) design to new heights. During the recent pandemic, LG continued to furnish GM with high-quality auto parts without any interruption, despite the difficulties caused by the ongoing global semiconductor shortage. Last year, LG also received the Supply Chain Guarantee Award from SAIC General Motors (SAIC-GM), the joint venture between GM and China’s largest automaker, SAIC Motor. Since 2014, GM has named LG a trustworthy supplier six times. Through an extensive research and development program, and based on digitalization and the use of its advanced core technologies, LG is focusing on delivering new in-car experiences and greater value to its automaker partners. As part of this, LG is creating an innovative HMI for software-defined vehicles (SDV) that will integrate various vehicle components, collecting and analyzing real-time environmental data. The information displayed through the new HMI will support drivers to make better on-road decisions and help enhance the comfort and safety of all driving occupants. “We are thrilled to recognize these outstanding suppliers after yet another challenging year in the automotive industry,” said Jeff Morrison, GM vice president of Global Purchasing and Supply Chain. “They overcame countless obstacles and exemplified what it means to be resilient, resourceful and determined. Beyond that, these suppliers demonstrated their commitment to sustainable innovation and to driving advanced solutions in collaboration with the GM team.” “As our steady and solid partnership with GM suggests, LG has become a trusted and respected innovative partner to leading players in the automotive industry,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Moving forward, LG will continue to collaborate, create and contribute to the realization of the future mobility era.” # # # View the full article

In this installment of On the Job, we look into the design history of LG SIGNATURE to learn how LG’s luxury brand provides unparalleled customer experiences. What role does design play in shaping the home appliance user experience? Let us consider the thoughtful innovation that enables users to knock twice on their LG InstaView refrigerator to see inside without even having to open the door – or the smart screen applied to LG’s latest washers which streamlines control by replacing the more traditional dials and switches with an intuitive touch-based interface. (From left to right) Sangin Chung, Jayoen Kim, Inyoung Hwang and Mimi Bae at Home Appliance & Air Solution LG SIGNATURE UX Design Team In both of these cases, LG has cleverly evolved key elements of what is called ‘user experience design’ to boost usability and create new convenience that expands and improves the overall customer experience. Armed with a deep understanding of users and their everyday needs, user experience designers at the LG SIGNATURE UX Design Team have played a pivotal role in shaping the unparalleled quality and easy-to-use features that the brand is synonymous with. Reimagining the Customer Experience Experience design is not, however, limited to matters of function and user-device interaction. “Taking a look at the term experience from a wider view, we find that experience design actually encompasses aspects of branding – referred to as brand experience – as well as the impact products have on the user’s living environment and day-to-day lifestyle – referred to as customer experience,” explained Jayoen Kim, design professional at LG SIGNATURE UX Design Team. Designed for those seeking a more luxurious way of living, LG SIGNATURE products bring together the best of aesthetic and functional design to add a touch of sophistication to all areas of the customer experience. The seamless marriage of form and function, LG SIGNATURE’s premium appliances boast a timeless quality that transcends any particular interior decorating trend or style and has struck a chord with discerning consumers worldwide. Consistent Design Makes a Timeless Brand The ability to produce a single, coherent aesthetic or design language is crucial when building a consistent, recognizable brand image – and to fostering a lasting brand legacy. “Through design, we’re letting the brand speak to our customers,” said Inyoung Hwang, design professional at LG SIGNATURE UX Design Team. “Part of our job is making it easier for consumers to recognize the unique brand philosophy governing our products, by adhering to a specific visual tone and manner across all appliances.” From its inception in 2016, LG SIGNATURE has cultivated a product aesthetic that consistently delivers, and clearly conveys, a focus on providing customers with ultra-premium experiences. These experiences are then fully realized by the uniting of elements that are just as integral to the brand’s identity as its distinctive style – namely, impressive performance, user-centric features and high-quality materials. The first-generation LG SIGNATURE lineup In 2014, the LG SIGNATURE design committee was formed with the aim of fostering design-centric innovation. Introducing a “design-first, develop-second” product approach which was groundbreaking at the time, the first-generation LG SIGNATURE lineup was revealed to the world at CES 2016. LG’s exclusive brand has remained true to its heritage and is still considered a trailblazer in the luxury home appliance market. The very essence of style and functionality, LG SIGNATURE’s first-generation products paired clean, sophisticated design with cutting-edge technologies. Completely devoid of knobs and buttons, the first-generation LG SIGNATURE Washer showcased the elegant, minimalist look that has continued to be a hallmark of the brand’s peerless appliances. Evolving Features, Unchanging Philosophy While LG SIGNATURE’s commitment to timeless design remains unchanged, its interpretation of next-level luxury – and accordingly, its product offerings – are continuously evolving. Unveiled at this year’s CES under the theme of ‘Live Beyond’, the second-generation LG SIGNATURE lineup presents a refined vision of luxury living, building on all that makes the brand so great and taking it a step further. The new lineup is in keeping with the minimalism of the first generation, but adds chic new colors, materials and finishes to choose from. Users can look forward to enhanced technologies as well as upgraded design. The new LG SIGNATURE 4-Door French-Door refrigerator, for instance, features Dual InstaView for an even more streamlined and convenient customer experience. The second-generation LG SIGNATURE lineup Outstanding design outlasts the era in which it was conceived, influencing the way people gauge and appreciate beauty for generations. An iconic brand with a timeless aesthetic, LG SIGNATURE has redefined home appliance design and will never relent in its pursuit of customer-driven innovation. Stay tuned to Beyond News for more on the exclusive, next-level lifestyles curated by LG SIGNATURE. # # # View the full article

For the last few years, the pandemic has stopped us from visiting the amazing places and cultures this world has to offer. Thankfully, the era of staycations is coming to an end as travel continues to make a comeback. Last year, over 900 million tourists traveled abroad and this year, tourism is expected to reach 80 to 95 percent of pre-pandemic levels – according to the United Nations World Tourism Organization. For those planning a trip overseas, LG SIGNATURE highly recommends two cities that reflect the brand’s embrace of art and tech while delivering unique value to visitors. By visiting these beautiful, distinct metropolises, LG SIGNATURE hopes people can rediscover the amazing possibilities of life so that they can look forward to the future. Everlasting Inspiration: Rome Among the most beautiful and fascinating cities in the world, magnificent Rome and its splendid ancient treasures and historic heritage are beyond compare. Located in the middle of the Italian peninsula, Rome was affectionately called the ‘Eternal City’ by the Romans because, no matter what the future held for them, they believed that the city would always remain standing. In truth, there’s no better place to embark on a journey of cultural and historical exploration than the storied streets of Rome which hold a timeless beauty uniquely developed, exquisitely characterized and perpetually sustained. Representing the impeccable harmony between meticulous craftsmanship and technological advancement, this glorious city never fails to inspire visitors from around the world with its influential architecture, iconic fine arts and historic legacy. Anyone lucky enough to step foot here will find themselves in a state of wonderment thanks to the expertly preserved ancient relics and masterpieces scattered across the city. Taking a stroll in such a historic setting is as educational and eye-opening as touring some of the world’s greatest museums. There’s only one place to soak up thousands of years of history in the city that Julius Caesar, Spartacus and Augustus all once called home. Photo Credit: Deensel (Flickr) Once a temple built to honor the Roman gods, the grandest Pantheon now stands as a beautiful Catholic church and a reminder of the remarkable architectural prowess of one of history’s most formidable empires, and how they were able to redefine the meaning of beauty through advanced Roman technology that was way ahead of its time. The use of high-quality concrete, flawless attention to detail and perfect proportionality has beautifully preserved the 2000-year-old Pantheon, the world’s largest unreinforced concrete dome. Photo credit: David Lebech (Flickr) Behind the marvelous beauty it symbolizes, Trevi Fountain, Rome’s most famous water feature, also embodies the innovative technology of ancient times which for 400 years helped bring the city clean water from a spring 13 miles away. It is the ethos of art and technology that serves as the never-ending source of inspiration Rome possesses, and in a deep appreciation to the city’s embrace of such values, LG SIGNATURE has collaborated with world-renowned La Scala opera house in a celebration of craftsmanship, innovation and inspiration. The City of Sprint and Spirit: New York City Our second destination is undeniably the most invigorating city on the planet, bustling with people throughout the year. The modern center of the world’s economy and a symbol of prosperity and timeless aesthetics, New York City thrives with life and passion. The city that never sleeps continues to enchant and inspire millions of people through an incredible melting pot of human potential and possibility. In New York City, one immediately encounters a world of endless movement, diversity and empowerment along with an array of iconic landmarks to admire, from the Statue of Liberty and the concrete jungle to the trove of museums, theaters and art galleries. Rich in cultural and ethnic diversity, the electric atmosphere of New York City will forever stimulate creativity and inspire innovation for people from all walks of life. Photo credit: sama093 (Flickr) Driven by the dynamics of art and technology, NYC’s Brooklyn Bridge is a must-see landmark emblematic of energetic movement. It also marks one of the biggest architectural accomplishments of the 19th century, thanks to engineering breakthroughs that allowed it to span across the East River and connect Manhattan and Brooklyn. Since its construction 140 years ago, the colossus bridge has been captivating visitors with an unsurpassable spectacle of sweeping landscapes. Photo credit: Thomas Hawk (Flickr) The Empire State building is another extraordinary site, the 102-story-tall skyscraper that best encapsulates NYC’s reputation for pushing the boundaries by holding the record of the world’s tallest building from 1931 to 1970. At its observation deck, one can’t help but admire the city’s incomparable skyline. Rome and New York all emphasize the harmony achieved as a result of embracing art and tech. With these destination recommendations, LG SIGNATURE hopes it can complete its mission of empowering inspiration, movement and harmony. Stay tuned to Beyond News to see how LG SIGNATURE continues to inspire people by marrying the best of aesthetics and craftsmanship. # # # View the full article

New Subsidiary to Take Key Role in Developing, Verifying IVI System Software to Strengthen Rapidly Growing Vehicle component Solutions Business SEOUL, March 9, 2023 — LG Electronics’ (LG) R&D center in Vietnam has officially become an R&D subsidiary in a move aimed at strengthening LG’s rapidly growing electric vehicle related business. The opening ceremony for the new subsidiary was held yesterday in Hanoi, Vietnam, and attended by Nguyen Le Hung, deputy director of High Technology Department of Ministry of Science and Technology in Vietnam, Oh Young-ju, ambassador at Embassy of the Republic of Korea in Vietnam, and Lee Sang-yong, senior vice president of R&D Laboratory at LG Electronics Vehicle component Solutions (VS) Company. The Vietnam-based R&D subsidiary will be tasked with developing and verifying software for in-vehicle infotainment (IVI) systems, which have been a major focus for the company’s mobility business. IVI systems, a key technology for future mobility that includes telematics and Audio, Video, Navigation (AVN) solutions, simultaneously provide a variety of driving-related information and entertainment functions. According to market research firm Strategic Analytics, LG is leading the global market for IVI systems with a 23 percent share as of the third quarter of 2022. The company has now recorded a double-digit share of the IVI market for two years consecutively. LG has continuously strengthened R&D capabilities in Vietnam for automotive parts since it established the Hanoi R&D Center under its Vietnam Production Corporation in 2016. With the success of the first center, the company created an additional R&D branch office in Da Nang in 2020. The new R&D subsidiary is part of LG’s strategy to solidify its position in the global auto parts market and lead the fast-approaching autonomous driving era. Based on the balanced growth of its three core businesses – IVI systems, lighting and headlight systems via ZKW Group and e-powertrains developed through a joint venture between LG and Magna – the company now possesses the technological capabilities, scale and experience to accelerate the arrival of next-generation mobility solutions. LG also aims to increase the workforce at the newly formed LG Electronics Development Vietnam, Ltd., boosting the number of skilled professionals more than 30 percent, from 750 to 1,000 employees, by 2024. Since 2021, LG has been operating programs in collaboration with Vietnamese universities to help foster talented, young locals seeking careers in software development. These include the awarding of academic scholarships and guaranteeing employment for high-performing students at universities in Da Nang and neighboring cities. The program is slated to expand to universities in Hanoi this year. “We will continue to provide mobility solutions that deliver differentiated value to our global auto industry customers,” said Lee Sang-yong, senior vice president of R&D Laboratory at LG’s VS Company. “By boosting our infrastructure to the next level, LG will continue to further enhance our capabilities and develop next-generation, innovative mobility solutions.” # # # View the full article

With its market leadership strengthening significantly over the last decade, LG continues to offer constantly evolving, exclusive values through LG OLED TVs ushering in a new era for the television as well as LG QNED TVs rejuvenating the LCD space. Aligning with its Sync to You, Open to All vision, LG’s newest TV additions are akin to home hubs designed to enrich everyday life through cutting-edge technologies. LG’s 2023 TV lineup, which will be available in Korea and global markets starting this month, highlights a decade of OLED technology advancements with premium self-lit picture quality, cutting-edge image processing for brighter, crisper images and an enhanced webOS platform equipped with more smart features and services. With an award-winning reputation for exceptional picture quality, contrast, inky blacks and wide viewing angles, LG OLED TVs have outdone themselves yet again by offering flawless performance as well as the widest selection of resolutions (4K, 8K, etc.), form factors (rollable OLED, bendable OLED), designs and sizes (42 to 97 inches1), giving users the freedom to choose the perfect screen for their unique needs, preferences and homes. A significant upgrade coming to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent2. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images. The OLED evo G3 series also applies Super Anti Reflective technology3 to reduce visual distractions such as light glares and reflections, and even introduces the world’s largest OLED TV (97 inches) for next-level immersion on a grand scale. The new α9 AI Processor Gen6 of 2023 OLED evo series leverages sophisticated AI-assisted Deep Learning technology to deliver top-notch picture and sound quality through AI Picture Pro, which improves upscaling so that content can be experienced exactly how the creators intended. On top of this, OLED Dynamic Tone Mapping Pro reveals hidden details to bring greater depth to every frame and AI Sound Pro fills the room with virtual 9.1.2 surround sound from the TV’s built-in speakers to place viewers into the scene. Furthermore, LG’s latest TVs and soundbars4 work seamlessly together and create three-dimensional sound, courtesy of WOW Orchestra. Inspired to invent unique lifestyle experiences through its Life’s Good philosophy and Sync to You, Open to All vision, LG is revolutionizing the TV’s role at home by syncing viewers’ experiences with their unique tastes and lifestyles through new features, designs and much more. Featuring the latest webOS, this year’s models introduce the All-New Home, a redesigned user interface (UI) offering a wealth of customization options and convenience. New Quick Cards – convenient categories such as Home Office, Gaming, Music and Sports – present users with the best way to access their most-viewed content and services. Designed for all, the new webOS makes it easy for anyone using the TV to enjoy personalized recommendations, which are determined based on viewing history and viewing habits. AI Concierge not only curates content based on past usage and searches, but also suggests trending titles and useful settings and features – from Family Care and Eye Comfort to Multi-View mode. To create the most seamless cross-device experience, LG’s latest TVs are compatible with the new smart home standard, Matter, giving users the ability to control and monitor various smart home devices from a growing list of global manufacturers on their TV. Also being added to LG’s 2023 TV lineup are new QNED TVs leveraging Quantum Dot NanoCell Color technology to produce rich, accurate and lifelike colors that complete the unforgettable viewing experience. Equipped with QNED Million Grey Scale Block Dimming technology,5 the latest QNED Mini LED TVs come the closest to the contrast and black levels of OLED. What’s more, LG’s 2023 Mini LED TVs not only boast 64-times-greater contrast than their predecessors to achieve one million dynamic gradations, but also designs that are slimmer and harmonize with LG’s newest soundbars. LG’s latest QNED Mini LED TVs are branded as ‘QNED evo’ TVs only in Korea LG has implemented various features to help people of all abilities use its products, like voice descriptions when navigating menus, on-screen content and search results. Should the TV switch to standby mode, the user will receive voice notifications detailing the screen’s status and recommended actions. Also, by long-pressing LG Magic Remote’s mute button, users can find the Learn TV Remote feature which teaches them how to use the smart remote’s handy features. Finally, the Sign Language Zoom feature lets hearing-impaired users enlarge the sign language interpreter on screen. LG is also championing environmental sustainability by reducing its plastic usage during TV production, and by ramping up its use of recycled plastics and materials featuring single-color printing. To learn more about LG’s 2023 TVs, visit LG.com. # # # 1 Availability of each series and size option varies by country. 2 Applies to 55/65/77-inch G3 models and is a measurement of full screen whites. 3 Applies to 77/88-inch Z3 models and 55/65/77-inch G3 models. 4 Feature will be added via software update. 5 Applies to QNED85 model. View the full article

In a world controlled by Internet of Things (IoT) – a network of interconnected physical objects – users leave small online traces, like digital fingerprints. This is better known as ‘digital dust,’ made mostly of unstructured and semi-structured data which can be converted into meaningful insight in the mind of the user through the power of Internet of Behaviors (IoB). Most simply put, IoT collects large amounts of data from devices which IoB then connects to real-world actions. Proving information helpful in identifying users’ tastes, preferences and habits, IoB has become a crucial tool for developing quality products and services tailored to users’ needs across various industries, including mobility. As digital software becomes more important for developing modern vehicles by promoting better communication between vehicles and various entertainment displays, IoB’s role in the automotive industry is rapidly growing. So, how does IoB play its part in the development of future automobiles? Driving Tendency Telematics, as discussed in our previous episode, is a vehicle information communication technology that connects cars to the network. Not limited to collecting innumerable behavioral data­ such as driving habits or patterns, when combined with other demographic data such as age, gender and driving history, telematics also becomes a rich source for IoB. By categorizing consumers into different groups, IoB can give unprecedented insight into the mind of the user, such as seeing which features are favored by younger male drivers or if driving styles change according to weather conditions. By providing important insight about different types of drivers, automakers can upgrade vehicle performance by remedying shortcomings and developing features that speak to their target market. Face Recognition and Gesture Control System People were left speechless when digital vehicle displays were first introduced, allowing drivers to control their car with a simple swipe or touch of the screen. Now that vehicle touch displays are commonplace, manufacturers are entering the next phase: touchless systems that use biometric data and body gestures via interior cameras to hand the driver effortless, hands-free control. To realize this, each gesture must be coupled with different behavioral data, like a certain hand gesture being assigned for making phone calls. The more data accumulated, the more accurate IoB can be in enhancing the touchless technology and elevating the customer experience to the next level. Voice Recognition System Voice recognition-enabled features ensure hands stay firmly on the wheel for the safest, most convenient driving experience. Many automakers are pursuing various voice-controlled features by collecting voice data via the vehicle’s audio devices. With the help of IoB, this could evolve into an intelligent dialog service capable of comprehending the context and intentions behind someone’s words. If a passenger were to say, “It’s too hot,” an AI speaker might suggest opening a window or automatically circulate outside air through the cabin. Reacting to Surroundings Building a sophisticated system, which collects circumstantial data on the vehicle’s external environment, is just as pivotal to improving in-vehicle experiences as everything else. For autonomous vehicles especially, it’s essential because precisely recognizing the surroundings allows automobiles to make decisions like when to stop, go and which direction to head. Almost every external behavior is analyzed, such as someone running into the road unexpectedly or the speed, direction and particularities of other vehicles on the road or parked. IoB technology puts all this information to good use, bringing future mobility another step closer to reality. Unlike a decade ago, the future of mobility now depends on the development of software with driving and in-vehicle experiences diversifying as different software systems come into play. The data collected and analyzed through IoB will enhance hardware and software with the customer in mind, allowing automakers to influence future consumer behavior and transform people’s lifestyles for the better. To keep pace with this trend, the LG Vehicle component Solutions (VS) Company is constantly developing new cutting-edge automobile systems, such as infotainment, center information display (CID), telematics and wireless charging modules for vehicles products, using IoB technologies to invent new and improved customer experiences. LG will continue to endeavor toward a new era where next-level mobility is realized through the power of cutting-edge technologies. # # # View the full article

It’s always incredible to witness so many companies harnessing the power of innovation to bring life to revolutionary products at CES. And this year was no different, as the LG booth was not only filled with the newest additions to its beloved home entertainment, appliance and air solution lineups, but also new concepts jointly engineered to change the game. Under LG Labs, an experience zone was set up for attendees to discover in person the innovative ideas creating unprecedented customer experiences. The LG Labs project encompasses products, services and marketing activities from inside and outside the company. Based on experimental ideas and concepts, this project aims to invent differentiated brand experiences customers can appreciate. At the LG Labs zone, various groups – including company-in-companies (CIC) – presented new ideas to expand the F.U.N. experience. Let’s revisit the five solutions and prototypes introduced at CES 2023 for those that couldn’t make it to Vegas! brid.zzz: Your personal sleep assistant for a Better ‘Life After Work’ Professional MLB player Kris Bryant experiencing brid.zzz inside the LG Labs zone On average, we spend one-third of our lifetime sleeping. While this time is essential to maintaining a healthy body and mind, many around the world are sleep deprived, which can lead to depression, anxiety or weakened immune systems. Recognizing the importance of good sleep, LG Labs unveiled smart sleep care solution, ‘brid.zzz.’ The brid.zzz wireless earbuds let users sleep more comfortably by analyzing brainwaves via an EEG sensor to derive optimized sleeping patterns in real-time. The earbuds use sounds to enhance sleep quality, guiding listeners to their required sleep stage via Dynamic Binaural Beat technology, developed by LG to synchronize brainwaves with the signal frequencies heard in both ears. The system has access to over 80 sounds, each engineered to help people get some high-quality shut-eye, including a playlist of soothing lullabies and calming nature sounds. The brainwave data collected by brid.zzz allows it to give tips on how to improve one’s sleep habits. Remarkably, these earbuds can differentiate between the five stages of sleep – wake, relaxed wakefulness, light sleep, deep sleep and REM sleep – and play specific sounds for each state. For instance, to achieve a deep sleep where brain wave frequencies range from 0.5 to 3Hz, a frequency of 100Hz should be played in the left ear and one between 98 and 102Hz in the right ear to induce brain wave frequencies of around 2Hz. With sleep an essential part of our lives, brid.zzz seeks to improve the user’s overall health by making it easier for them to get quality rest. pluspot: Improving Our Lives, Our Surroundings and Our Planet Personal means of transportation, like electric bicycles and e-scooters, now have a ubiquitous presence in cities across the world. However, with this more convenient way to get around on the daily comes a price – abandoned e-scooters everywhere causing safety hazards and ruining beautiful scenery. LG came up with one solution to this growing problem last year in South Korea with ‘pluspot,’ a service that adds a reward system to wireless charging stations. Built to encourage users to park electric bicycles and e-scooters at its stations, pluspot gives customers special points that can be exchanged to be used at various retailers and convenience stores. On top of promoting greater parking etiquette, pluspot also boosts the local economy by encouraging users to spend their points at local stores and markets. pluspot’s convenient, easy-to-use features ensure it is highly accessible too, allowing more people to do their bit for the environment by reducing their personal carbon emissions. hover gym: Customized Gym at Home At CES 2023, LG Labs also introduced ‘hover gym,’ a space-saving fitness solution that makes working out – especially muscle training – more efficient. Utilizing world-class motor control technology, hover gym frees users from the burden of physically adjusting weight plates. Professional KBO player Na Sung-bum experiencing hover gym inside the LG Labs zone Through the app, hover gym users can set a weight they feel comfortable lifting up to 100 kilograms and work out with experts displayed on screen. During a session, AI helps users correct their posture and form, even recommending personalized workout plans based on their history and ability. Plus, its simple mat-type form factor makes it easy to move around the home and store under furniture. The hover gym smart solution for home training goes beyond the limits of time and space! excicle: Immersive Indoor Cycling for You Indoor cycling has become a vital part of life for a growing number of people, as it provides an opportunity to exercise while working from home or when the weather is far from desirable. To meet this growing demand, LG Labs presented ‘excicle’ at CES 2023, the world’s first indoor cycling device to offer freewheel motor switching which lets exercisers switch between spinning and outdoor cycling modes. Professional KBO player Na Sung-bum experiencing excicle inside the LG Labs zone More than a hundred different content is available to watch during a session and bikers can even create their own cycling routine by selecting courses and options that match their tastes and preferences. The device also boasts a simple yet modern design that blends into any home interior, which means more people can get into fitness and enjoy the endless benefits of indoor cycling. Monshoecl: A Must-Have Platform for Sneakerheads Collecting and reselling exclusive shoes has become extremely popular among the young generation. To maximize the hype, LG Labs introduced a virtual shoe-collection project, Monshoecl, which presents a phygital – physical and digital – consumer experience by connecting the virtual and real world with the LG ThinQ app. Jointly developed by LG and Induk University in Seoul as a companion to LG Styler ShoeCase and ShoeCare, this project now showcases more than 5,500 pairs of ‘monster shoes’ created with unique NFT motion designs in a Profile Picture format, free from the hassle of storing and managing. The exclusive space for Monshoecl was prepared at CES 2023 so that attendees could discover its prototypes and try special NFT shoes via AR through a collaboration with Wanna. NFT shoes owners can manage and collect their real and virtual shoes through the LG ThinQ app’s Shoelife feature, even storing and trading from their collection using cryptocurrency wallets Wallypto, developed by LG, and Klip, developed by Kakao. Five distinct, creative solutions presented by LG Labs demonstrate how committed the company is to delivering exceptional customer experiences via unique concepts and experimental ideas. To follow LG Labs as it inspires more creative ideas and challenges innovators to think outside the box, stay tuned to the LG Newsroom. # # # View the full article

In Addition to Donations and Supplies, Company to Operate Free Laundry Facilities and Temporary Service Centers to Help Those Affected SEOUL, Feb. 28, 2023 — LG Electronics (LG) and its South Korean labor union have joined forces to help provide humanitarian relief to people in Türkiye affected by the recent, devastating earthquakes. LG is currently operating free laundry facilities to help those displaced by the earthquakes to wash and dry their clothing. The company has installed approximately 120 washing machines and dyers in eight temporary housing locations around Türkiye, including the southern and southeastern provinces of Mersin and Taurus. LG’s service engineers will be on-site at the facilities to offer any necessary technical support. The company has also set up temporary service centers in quake-damaged areas in five different cities. Service vehicles are collecting broken home appliances, transporting them to the service centers for repair and delivering the repaired appliances back to their owners’ homes. LG has continuously gathered donated goods from its own executives and employees to distribute to Turkish citizens in need. Through the Executive Social Contribution Fund and with support from the Junior Board – a voluntary, representative body of company workers – LG will provide essential items, such as blankets, sleeping bags, clothes, cleaning products, masks and diapers, as well as relief goods, including generators and flashlights. Additionally, LG’s labor union will use its Union Social Responsibility (USR) Fund to help purchase items and materials necessary to rebuild infrastructure in the affected areas. Since 2010, LG’s labor union has been contributing to a range of socially and environmentally beneficial activities in South Korea and around the world, such as purchasing school uniforms for disadvantaged children, supporting Korean War veterans in Ethiopia and funding aid programs for Ukrainian refugees. Meanwhile, LG Corporation has donated USD 1 million to the Korean Red Cross to help the relief efforts in Türkiye and LG’s subsidiary in Türkiye has made a separate donation through Ahbap Association, a local non-profit organization. # # # View the full article

After more than 25 years of providing people in India with innovative products, LG has become a household name in the country by building its reputation as the top producer of home appliances. Last year, the company was even named by TRA Research as the Most Trusted Brand in the refrigerator and washing machine categories as well as the air conditioner and microwave oven categories, which not only suggests LG India has retained trust and leadership, but also enhanced its portfolio in this vital market. So, to perform its duties as an industry leader while reaffirming its commitment to the government’s ‘Make in India’ mission, LG has invested a total of approximately 24 million USD to open a new manufacturing line for its premium side-by-side refrigerators in Pune, India. Launched in 2014 by Prime Minister Narendra Modi, the ‘Make in India’ initiative encourages companies to manufacture products in India in an effort to transform the nation into a global design and manufacturing hub. With the Indian government hopeful of this move being a game changer for the local economy, many companies have already announced their strong support for the movement. For LG, it’s been less of a dramatic shift in production as the company is already manufacturing most of its products at two plants located in Pune and Greater Noida, India. Adding a new line to LG’s Pune facility is not only a step forward for transforming India’s self-reliance for the better, but also for addressing the country’s growing consumer demand and expanding the company’s portfolio here. Last year, the United Nations reported that India is set to surpass China as the world’s most populous country in 2023. Moreover, according to Pew Research Center, people under the age of 25 account for more than 40 percent of India’s population. Powered by its demographic advantage, some analysts say that India has the potential to become one of the world’s largest economies in terms of purchasing power. Strengthening LG’s position as the top home appliance maker, this initiative will give a welcome boost to the brand’s product leadership. Equipped with advanced technologies and machineries, the upgraded Pune campus can produce 200,000 side-by-side refrigerator units every year as well as a large number of double-door and single-door refrigerators. To celebrate the occasion, LG held an offline event on January 17 with Lee Hyun-uk, senior vice president and head of the Kitchen Solution business unit of LG Electronics Home Appliance and Air Solution Company, Jeon Hong-ju, managing director at LG Electronics India, Ji Hyoung-sub, director of Home Appliances & Air Conditioners at LG Electronics India, as well as other senior executives, influential journalists and representatives of key trade partners. (From left to right) Ji Hyoung-sub, director of Home Appliances & Air Conditioners at LG India, Jeon Hong-ju, managing director of LG India, Lee Hyun-uk, senior vice president and head of the Kitchen Solution business unit of LG Electronics Home Appliance and Air Solution Company and Kim Jae-il, Pune manufacturing managing director of LG India Here, attendees could witness the unveiling of side-by-side refrigerators manufactured in India and enjoy an exclusive tour of the state-of-the-art manufacturing facility. Also, the local manufacturing line has not gone unnoticed by the Government of India. In a letter addressed to LG India, Shri Piyush Goyal, the Minister of Commerce & Industry, praised the company for aligning so well with the ‘Make in India’ initiative and commended it for its strong contribution towards a ‘New India.’ LG is confident that with its skilled workforce and advanced technologies, the newest manufacturing line in Pune will contribute to the success of the ‘Make in India’ initiative as it delivers its cutting-edge refrigerators to more consumers nationwide. Stay tuned to learn more exciting stories from LG offices around the world, and make sure to subscribe to the LG Newsroom so that you’re the first to know what is coming up next for LG. Contributed by LG India # # # View the full article

At the start of every year, almost everybody in the tech world gathers in Las Vegas to show off their newest products, technologies and concepts at CES, the world’s biggest consumer electronics show. This year, participating companies were determined to demonstrate how their innovative products and solutions help solve some of Earth’s greatest challenges and change the lives of thousands, if not millions, for the better. Inspired by its belief that the answer is always with the customer, LG showcased its most advanced customer-centered innovations that provide entirely new value and convenience to its customers. Here are the five tech keywords for 2023 which cover the areas of personalization, sustainability and virtual reality. Me, Myself and I With far more people inclined to seek a living space that fully matches their personality, leading consumer electronics companies are rethinking their product development approach in order to build appliances that not only possess excellent features, but also blend effortlessly into various home interiors. With this new attitude also comes a greater demand for personalized viewing experiences, especially as people spend more time at home since the onset of the pandemic. That’s why every TV being released is now equipped with an operating system that employs all kinds of features that help individuals find their perfect show instantly with next to no effort on their part. Future of Mobility Major car makers are shifting their production to electric vehicles and joining top-tier tech software companies to reimagine what a car could and should do in the future. The growing importance of the in-vehicle experience is transforming the future of automobility. LG’s Vehicle component Solutions Company is committed to enhancing the driving experience through its expertise and know-how of vehicle parts technologies, so that its customers can develop advanced car models that make the journey more entertaining, easier and, most importantly, safer. Lifestyle Devices for Healthier Life After living with the pandemic for so long, people are now more concerned with their health than ever before. Under these renewed circumstances, people desire lifestyle devices and solutions that can empower them to take control of their health care and wellbeing while lowering costs at home. In line with this trend, lifestyle devices and solutions with digital health technologies will stand out for these growingly discerning customers, who are willing to pay more for products that seem to be made for their healthier lives. Sustainable Living For everyone who attended or followed this year’s CES, it was clear that sustainability was a major focus. More and more companies, regardless of size and industry, are ranking sustainability higher on their business agendas, which means more companies are inventing products and services with various eco-friendly and accessible features. LG showcased the company’s ESG vision in an exclusive exhibit through the Better Life for All zone at CES 2023, introducing a comprehensive overview of LG’s sustainability efforts. Be in It With the metaverse still deemed to be the future for tech, especially in the gaming industry, more and more people want cutting-edge devices that can make images or sounds that appear far more lifelike than today. Driven by growing expectations and demand for a greater sense of reality, more innovative products that help users feel fully immersed in the digital environment will be further thrust into the spotlight in 2023. # # # View the full article

When it comes to interacting with a brand, 71 percent of customers expect personalization in products and services, while 76 percent get frustrated when they don’t find it, according to a recent McKinsey study. This applies to customer experiences on the road, with more drivers searching for mobility solutions that actively assess – and adapt to – their very own driving scenario. Thanks to intelligent camera sensors which retrieve and assess all kinds of roadside information, cars can now think for themselves, providing adjustments tailored to each driving situation without drivers having to do the tweaking themselves. Camera sensors are image, distance and object-based sensors which provide the driver with important identifiable information about the vehicle’s surroundings. They are crucially different to standard cameras in that they not only capture images but also make active assessment of the information displayed in these images. With a variety of functions such as measuring vehicle distance to recognize imminent collisions and assessing when the driver veers out of lane, camera sensors play a fundamental role in safe driving and are pivotal for the customized, proactive mobility experience that today’s drivers demand. Let’s take a closer look at how sensors are inventing new tailored customer experiences on the road. Using Data to Transform Driving Experiences Built-in camera sensors have shifted the paradigm of driving. In the past, the driver was entirely responsible for judging traffic and maneuvering the vehicle. But with camera sensors now acting as an extra pair of eyes, vehicles can take a lot of the work. The core technology that makes autonomous driving possible is the Advanced Driving Assistance System (ADAS) and its cameras. Like the name suggests, these cameras detect traffic, signals, vehicle speeds, direction, pedestrians and all other important information located within the driving environment. The customized information these sensors collect not only plays an instrumental role in detecting potential vehicle hazards and establishing a safe driving environment, but also unlocks a more pleasurable and convenient driving experience. Today’s most advanced automobiles are fully equipped with recognition technology that lets them perform a multitude of tasks when given simple gestures by the driver. For instance, some cars unlock when it senses the owner is nearby, others adjust the seats once recognizing the person or open the sunroof with a wave of a hand – and some do it all. What’s more, if you enjoy nodding your head along to your favorite songs on the road, you can even register a unique hand gesture for cranking up the volume. Beyond hand gestures, cars can recognize the identity of everyone on board through built-in interior cameras, which means it can adjust seats and temperatures specifically for that person automatically. While services may vary by manufacturer, these automatic, sensor-powered features are essential for shaping the tailored driving experiences we can claim with the latest vehicles. Other than these tailor-made features to maximize the driver’s comfort, LG’s award-winning ADAS system and its top-notch camera sensors come with a variety of features to ensure the safest driving experience. With sensors making real-time assessments of the roadside situation and the ADAS system adapting accordingly, the driver no longer needs to worry about keeping eyes on the road at all times. For an inexperienced or distracted driver, it’s quite easy to veer out of lane – which may potentially lead to various incidents, including striking other vehicles or roadside objects. In such situations, the camera sensor comes to aid by monitoring the car’s lane departure and transmitting the visual information to the ADAS system. The ADAS then gives the driver a warning to get back on track, or in the case of more advanced and autonomous systems, will gently lead the automobile back to the original lane. The ADAS system and its built-in camera sensors play an important role in forward collision avoidance as well. For those times when the driver cannot immediately catch onto the sudden appearance of vehicle obstacles, camera sensors act as a handy second pair of eyes. For instance, when a pedestrian bounds across the road and the driver cannot react accordingly, camera sensors will capture the information so that the ADAS system can give out an emergency signal, or if necessary, set off the emergency brakes automatically. With tailor-made features which adapt to every driver’s unique roadside experience, LG’s advanced camera sensors and the ADAS system will continue to deliver the utmost driving comfort as well as ensure the safest ride. Looking to the future, the company is all-in on the development of innovative mobility technologies that make novel experiences even more convenient, enjoyable and unique to each individual driver. # # # View the full article

Company’s Innovations Comply With ISO/SAE 21434 Cybersecurity Standard for Vehicles SEOUL, Feb. 20, 2023 — LG Electronics (LG) has announced that its vehicle components have been verified for complying with ISO/SAE 21434, fundamental for the United Nations Economic Commission for Europe’s (UNECE) regulation No. 155 (UN R155). This standard automotive cybersecurity measure requires vehicle and vehicle parts manufacturers to employ certified cybersecurity management systems for protection against hackers and other cybersecurity threats. Meeting the highest standards for digital security, LG’s automotive cybersecurity management system has earned the ISO/SAE 21434 certification from leading global testing organization TÜV Rheinland. UNECE vehicle cybersecurity regulations, including UN R155, were established to make current and future car models safer against the ever-increasing risk of cyberattack. With vehicles now collecting, accessing and storing a large volume of data, cybersecurity has become a major focus for the automotive sector. In EU countries, auto manufacturers must adopt Cybersecurity Management Systems (CSMS) and get Vehicle Type Approval (VTA) in order to offer their products. In regions outside of the EU, such as North America and Asia, similar types of rules and regulations have come into force. In this environment, CSMS system verification plays an instrumental role in the competitiveness of automotive parts. LG’s key products, including in-vehicle infotainment (IVI) systems and telematics, meet the stringent cybersecurity requirements set out in ISO/SAE 21434 according to the UN R155. This means the company is able to supply its auto industry partners with highly secure and reliable mobility solutions that meet or exceed the latest standards. Based on its considerable experience in developing and operating cybersecurity processes, LG can respond quickly to new standards, giving the company a distinct advantage over other industry players. LG is utilizing its certified CSMS to develop confidence in vulnerable vehicle components and solutions for automakers. Moving forward, the company will also be working closely with its customers to test the cybersecurity of vehicles employing LG solutions, helping to ensure they are protected against cybersecurity threats throughout their operational life. In September 2021, LG enhanced its capabilities in this highly important area of future mobility by acquiring Israeli cybersecurity company, Cybellum. LG’s commitment to and investment in cybersecurity have seen the company achieve meaningful results, including the recent verification from the UNECE. “We sincerely congratulate LG on obtaining cybersecurity management system certification according to ISO/SAE 21434,” said Frank Juettner, CEO and director of TÜV Rheinland Korea. “Over the past decade, the automotive industry has transformed to meet the demand for advanced vehicles. Strengthening protection against automotive cybersecurity threats ultimately benefits both users and suppliers and this certification can be seen as a preemptive response by LG to prepare for security in the future automotive market.” “In the era of software-defined vehicles, the ability to deliver reliable cybersecurity will play an ever-greater role in the automotive industry,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Gaining certification for ISO/SAE 21434 compliance shows that we can adapt and respond quickly to new regulations designed to protect vehicles and their occupants from cyberattacks.” # # # View the full article

LG’s international voyage of innovation and creativity, the LG OLED Art project, is coming to Frieze Los Angeles 2023 which is available at the Santa Monica Airport from February 16-19. The company’s exhibition, titled LG Art Lab with Barry x Ball @ LG OLED Lounge, offers visitors unique experiences spanning the real and virtual worlds. At the center of it all is the work of Brooklyn-based sculptor Barry x Ball, which will be showcasing on LG’s superb, self-lit OLED screens. LG boasts 10 years of experience in producing premium OLED TVs. The company introduced the world’s first big-screen OLED TV in 2013, bringing consumers a whole new level of picture quality and ushering in a new era in the TV industry. Since then, LG OLED, the leader of the global premium TV market, has continued to provide the most realistic images and the most immersive viewing experiences. In addition to becoming the preferred TV of millions of consumers worldwide, LG OLED has become the favored digital canvas for some of today’s most innovative artists, especially those comfortable with working in the digital medium. Not only does LG deliver the power of digital art at LG Art project events, it also enables LG Smart TV users to admire and own their favorite digital artworks via the LG Art Lab app. LG Art Lab is a Hedera-based, fully interactive digital marketplace that allows users to trade NFT art from major artworld names and up-and-coming practitioners. Constantly striving to improve the user experience and make digital art more accessible, LG Art Lab has adopted Blade Wallet, an enterprise-grade Web3 wallet known for its security, speed and scalability. Blade Wallet enables art lovers to simply and securely purchase NFT artworks on LG TV’s innovative digital art platform and is available as an app for Android and Apple mobile devices as well as a Google Chrome web extension. At Frieze LA, LG’s new ultra-large, ultra-high-definition OLED evo models, including the 97-inch G3 and 83-inch C3, along with Lifestyle Screen products, such as the LG OLED Objet Collection Easel and Pose, will bring Barry x Ball’s NFT artworks to life. The exhibit features a new series of 39-second-long kinetic NFTs and a 24-karat gold-plated sculpture. A multidisciplinary master, Ball continues to utilize traditional and 21st century techniques to reassess and breathe new life into classical and modern sculptures. Ball’s NFT sculptures are inspired by the artist’s in-process sculptures of Pope John Paul II, and are based on four different metals: black steel, gold, copper and silver. The self-lit pixels of LG’s OLED TVs allow one to fully appreciate the intent of the artist, revealing the most minute details through vibrant, accurate colors, deep blacks and incredible contrast. On the exhibition’s opening day, Barry x Ball’s sculptural NFT art has been dropped on LG Art Lab. After the conclusion of the LG OLED Art project exhibition at Frieze Los Angeles, LG will continue its partnership with Frieze throughout the year, demonstrating its ongoing commitment to art and showcasing the outstanding picture quality of LG OLED. Art enthusiasts can learn more about the LG OLED Art project on the official LG OLED Art website and Instagram account. # # # View the full article

The latest trends in mobility focus on the unique driving experiences the latest cars can provide. This comes down to consumers valuing the journey more as an important part of their daily lifestyle. In 2022, building a vehicle that provides comfort and new driving experiences contributes to its competitiveness in the market. One such technology that provides new experiences is the in-vehicle infotainment (IVI) system. In-vehicle infotainment (IVI) system combines the words ‘information’ (navigation, speedometer, etc.) and ‘entertainment’ (movies, music, games and social media). The best IVI systems introduce fun and interesting ways to enhance the driving experience that go way beyond notifications. Considering that the user experience (UX) and user interface (UI) are primary contact points between the product and customer, their ease of use, speed and intuitiveness are more important than ever. With this in mind, LG Electronics is developing infotainment technology that brings new value to drivers and passengers. Photo credit: Autobest website In 2020, the Pivi Pro IVI system, jointly developed by LG and Jaguar Land Rover (JLR), was awarded SMARTBEST 2020 award by Autobest, a renowned European non-profit automobile reviewer. Photo credit: Land Rover Since then, LG has been constantly improving its IVI systems which, in partnership with JLR, are the most intuitive and seamless to date. To get a better idea of just how exceptional they are, let’s discuss the five main benefits of the LG IVI system featured in the iconic Land Rover Defender. Multi-device connection Unlike AVNs (Audio, Video, Navigation), which only support a single connection, LG’s infotainment technology supports two connections at once so passengers can connect their smartphone using a hotspot to perform two separate actions on the vehicle’s AVN screen and smartphone screen simultaneously. After connecting a device to the Defender’s AVN, passengers can stream music from their device via the AVN while watching YouTube on their portable screen. Basically, the driver can play music while the passenger watches YouTube with one smartphone. AVN supports other multitasking operations such as running a car software update as the navigation app works on the smartphone. Personalized screen per user On the road, we often find ourselves sharing the cabin with family members or work colleagues with different interface preferences. That’s why the LG IVI system lets you create multiple user accounts on the AVN so that everyone’s ideal screen layout is just a few presses away. Land Rover Defender’s AVN UI for selecting and adding user profiles After selecting an account, the user’s personal wallpaper, playlist and recent destinations are displayed on screen. This feature is ideal for cars driven by more than one person. As easy as a smartphone On the screen, users can even launch apps as they would on a smartphone, making it much easier to access online media stored on the Cloud. What’s more, its easy-to-use UI sports unique fonts, an intuitive menu layout and optimized menu structure let them access the menu instantly. And editing apps is easier and more intuitive too, meaning the layout and order of apps can be adjusted to one’s liking with ease. Selecting apps to display on the Land Rover Defender’s AVN home screen Single Sign-In eliminates the hassle of logging in multiple times for different apps as it permits users to log into their account once for complete app access. It’s the perfect example of the seamless experience, where the seamless smartphone experience is extended to the car. Safe and secure When leaving your car with a valet attendant, being logged into a profile on the AVN gives that person access to sensitive information, including home addresses and contacts – a serious security risk. To protect consumers’ personal information, Valet Mode password-protects the screen to prevent any unwanted access, perfect for when hiring a driver or lending a car to a friend. Customizable cluster screen The vehicle’s cluster provides key information like the speedometer, warning indicators, maps and other driving-related information. The driver can even enlarge one of these indicators to enhance its visibility or even display something in its full screen mode. The IVI system developed by LG Electronics for Jaguar Land Rover can be found in various models, both internal combustion models and electric vehicles. LG’s goal is to provide more consumers around the world with the benefits of its IVI systems by bringing them to more premium automakers. # # # View the full article

Whether it’s a secluded, picturesque mountain cabin or a trendy downtown coffee shop, it goes without saying that the most appealing and immersive environments inspire the most creative works. With that in mind, LG Thailand recently supplied Bangkok’s new True Digital Park West, one of the largest providers of coworking spaces and services for tech companies in Southeast Asia, with its high-quality commercial displays and business solutions. Boasting more than 230,000 square meters, startups, entrepreneurs, tech giants, investors and even government agencies coexist in the connected ecosystem of True Digital Park, offering differentiated experiences to users. Under the theme of Open Innovation, it serves as a hub of the tech innovation in Thailand. True Digital Park is divided into East and West, the former opening in 2019 and the latter more recently in 2022. As part of this partnership, LG will transform a section of the West zone’s newly opened co-working space into a lifestyle destination for tech and startup enthusiasts across the region, delivering incredibly immersive experiences through scalable designs and premium picture quality with LG LED signage to elevate the building’s “One Roof, All Possibilities” concept. Specially curated to complete the ultimate immersive experience, LG’s commercial displays come in all kinds of shapes and sizes, such as large, curved, ceiling and interactive floor screens, with a total of 50 digital signages spread across the space to give every visitor a glimpse into the future. With each display adept at elevating HD content via vivid colors and outstanding clarity, guests can now receive endless inspiration as they work thanks to the breathtaking nature of their surroundings. (From left to right) Jeerapa Kongswangwongsa, vice president of Business Solutions LG Electronics Indochina and head of Enterprise & IT at LG Electronics Thailand, Jung Sung-hun, managing director of LG Electronics Thailand, Thanasorn Jaidee, president of True Digital Park and Dr. Tarit Nimmanwudipong, general manager of True Digital Park In addition to stimulating the minds of those working in this multi-purpose space through the power of its display technologies, the company is confident that LG SuperSign CMS, content management software optimized for LG webOS, will help unlock effortless content management throughout the building so that its valued partners can work more productively. As a pioneer of LED signage solutions, LG and its leading technologies can transform any space into a state-of-the-art innovation center. Through a shared vision of True Digital Park as one of Thailand’s most successful innovation and startup hubs, LG Thailand is proud to present the company’s portfolio of unique, cutting-edge commercial displays and business solutions to customers who will truly appreciate it. Contributed by LG Thailand # # # View the full article

Company’s New Cinema Screen Brand, LG Miraclass Leverages LED Technology to Take the Big Screen Viewing Experience to New Heights SEOUL, Feb. 9, 2023 — LG Electronics (LG) announced the launch of its new LED screen brand for cinemas, LG Miraclass. Ideal for theater operators eager to present moviegoers with new, premium services and immersive viewing experiences, LG’s latest lineup of LED screens delivers realistic images with natural colors and deep blacks. The name ‘Miraclass’ – a combination of the words Miracle and Class – means incredible image quality that can enhance audiences’ sense of immersion. Thanks to their advanced LED technology, LG Miraclass displays help bring movies to life, improving the theater-going experience and offering new value to venue owners and operators. LG Miraclass currently consists of four product lineups offering different sizes (from 14 to 101 square meters) and screen resolutions (4K/2K) to choose from. At five meters-wide, models LDAA025-1 and LDAA012 are good options for small-capacity theaters, which have become increasingly popular with audiences in recent years. All Miraclass displays provide compatibility with Dolby’s Integrated Media Server, IMS3000, meaning theater owners can deliver premium image and sound to elevate the customer experience. Employing self-emissive LED pixels, each LG Miraclass model delivers 24-bit color processing and outstanding contrast to give on-screen images depth and vibrancy. They also boast strong, consistent brightness with no corner dimming and produce clear, distortion-free pictures. What’s more, LG Miraclass is capable of displaying 68.7 billion color variations, enabling viewers to experience movies just as their creators intended them to be seen. LG Miraclass also provides easy management for movie theater operators thanks to its intuitive software and facilitates greater space efficiency through eliminating the need for projection rooms. Additionally, the screen brightness of LG Miraclass can be adjusted across five stages, from 48 to 300 nits, offering suitability for various use scenarios – from playing 2D/3D movies to delivering content for company presentations or special ceremonies. “LG is confident that LG Miraclass will satisfy the needs of operators and meet the expectations of moviegoers seeking memorable cinematic experiences,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “To accommodate rising demand and the diverse requirements of movie theater companies, more lineups and models will be introduced in the future.” Despite the relative newness of LED movie screens, LG’s LED based displays can already be found in several major theater chains around the world, with more installations on the way throughout Asia, Europe and North America. In Spain, LG Miraclass screen was recently installed in the Odeon Multicines theater in Vilanova, with more displays arriving soon in Odeon Multicines theaters in the cities of Madrid and Barcelona. To learn more about LG Miraclass, visit www.lg.com/global/business/lg-miraclass. # # # View the full article

CEO William Cho Discusses Current B2B Businesses and Underscores Providing Outstanding Customer Experiences via Advanced Integrated Solutions SEOUL, Feb. 8, 2023 — LG Electronics’ (LG) CEO William Cho highlighted strategies to strengthen the company’s presence in the global B2B market during his recent visits to the USA and Europe. While meeting with the heads of local subsidiaries, CEO Cho underlined the need to deliver outstanding customer experiences through advanced, integrated solutions that seamlessly combine software and services with differentiated hardware products. Beginning in Las Vegas, Nevada, USA at the start of the year, where the CEO attended CES 2023 and discussed the electric vehicle component business with strategic partners, including GM and Magna, CEO Cho visited Barcelona, Spain this month, where he attended ISE 2023, Europe’s largest display exhibition. After witnessing the latest industry and technology trends first-hand, Mr. Cho met with the CEO of Odeon Group, Europe’s largest cinema operator. CEO Cho toured local Odeon theaters equipped with LG Cinema LED screens and held discussions around mid- to long-term strategies, potential partnerships and future challenges in the information display (ID) business. “The exceptional customer experience provided by LG’s ID business is based on in-depth research into what customers in each market value,” said CEO William Cho. “We will continue to improve our capability to deliver customized, integrated solutions that further anticipate customer needs.” LG plans to further grow its global ID business by strengthening software and service capabilities. To increase sales of its integrated solutions, the company aims to provide highly profitable services that utilize the company’s Pro:Cloud platform. CEO Cho then traveled back to the USA, stopping in Atlanta, Georgia, to attend AHR Expo 2023, one of the world’s largest heating, ventilation and air conditioning (HVAC) industry events. The CEO stated that LG will continue to bolster its cutting-edge HVAC technologies, which include AI-powered, high-efficiency solutions that save energy as well as smart home platforms that can be controlled and monitored remotely. “To become a top player in the global HVAC market, we must provide excellent customer experiences by leveraging our advanced home appliance technology,” emphasized CEO Cho. LG is expanding its number one position in the system air conditioner sector to new and growing markets. In rapidly growing system air conditioner markets in Latin America and Central Asia, the company is also seeking to reinforce its strong position by securing cost competitiveness and strengthening its product lineup and after-sales service infrastructure. In Europe, the company will pursue growth by aggressively investing in the development of optimized heating systems. Additionally, LG is diversifying its profit structure by expanding its B2B business areas through continuous investment, mergers and strategic cooperation. The company currently offers a wide range of B2B solutions including ID, information technology (IT), robotic and electric vehicle charging solutions (Business Solutions Company); infotainment, electric vehicle powertrain and vehicle lighting systems (Vehicle component Solutions Company); system air conditioners and building management systems, built-in home appliances and component solutions including compressors and motors (Home Appliance & Air Solution Company); and the webOS platform (Home Entertainment Company). # # # View the full article

Equipped With Advanced AI Software, Company’s New, High-Efficiency VRF Solution Delivers a Smarter, More Comfortable Indoor Environment SEOUL, Feb. 8, 2023 — LG Electronics (LG) has announced the launch of the new Multi V i, a Variable Refrigerant Flow (VRF) solution equipped with the company’s highly evolved AI engine, in key global markets starting from Europe. Suitable for mid- to high-rise buildings, such as offices, schools, shopping malls, apartment buildings and hotels, the energy efficient Multi V i comes with a range of differentiated, smart features that help reduce energy consumption and deliver a more comfortable indoor environment – and a quieter outdoor environment – all-year-round. AI Smart Care The Multi V i’s sophisticated AI engine enables AI Smart Care, which leverages spatial and situational learning to optimize operation such as adjusting cooling or heating power according to several variables, including the number of people in the room, humidity levels as well as indoor and outside ambient temperature. This enables the product to improve energy savings by up to 24.7 percent.1 Meanwhile, AI Indoor Space Care helps maintain a steady temperature and reduce energy consumption by automatically turning on indoor units in occupied areas and turning them off in unoccupied areas. AI Energy Management Another efficiency-focused feature, AI Energy Management allows users to set energy consumption targets, which can help to lower the overall power usage of the Multi V i. Noise Target Control The Multi V i also helps to enhance the comfort of those living in neighboring buildings or houses. Users can set an operational noise limit (from 50 to 70 decibels2) in advance to ensure that the sound produced by the outdoor unit does not exceed the level of volume they’ve specified. Weather Information Interlocking Control Providing smart performance and convenience, the Weather Information Interlocking Control feature of LG’s VRF solution automatically selects custom operation modes – including Automatic Pre-heating and Automatic Snow Removal – based on the weather conditions.3 Automatic Pre-heating allows users to enjoy a warm indoor environment even on the coldest days of the year by automatically heating the room in advance, while Automatic Snow Removal prevents snow from accumulating and freezing on the outdoor unit. Powerful Performance Boasting powerful, dependable performance even in extreme weather conditions, the Multi V i has surpassed its predecessor, the Multi V 5, to become the most energy efficient LG VRF solution yet.4 The unit’s newly designed biomimetic fan and an enhanced air-flow path combine to reduce fan-motor power consumption,5 resulting in improved energy savings. LG’s outstanding, new model can provide fresh, comfortable indoor air in any season, working at full cooling capacity up to 43 degrees Celsius,6 and full heating capacity in temperatures as low as negative 10 degrees Celsius.7 AI Smart Up The Multi V i’s AI engine powers a variety of smart features, such as Auto Tuning and Remote Upgrade, which help to improve convenience and the overall user experience. The Auto Tuning system automatically tunes the compressor and motor during initial installation or when they need replacing, allowing for faster and easier setup and servicing. Meanwhile, with the Remote Upgrade system, LG’s VRF solution can be automatically updated to the latest software version without an on-site service visit. Furthermore, the Multi V i offers AI Smart Diagnosis, which provides automated system analysis and easy-to-read status reports to help reduce service times and boost reliability. “Boasting our outstanding AI engine, the new Multi V i offers enhanced energy-savings, a more pleasant indoor environment and exceptional convenience,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver complete air solutions leveraging its cutting-edge AI and industry-leading HVAC technologies.” # # # 1 Tested internally following KS Test Standard (KS B ISO 15042:2006) using 24 horsepower (HP) model Multi V i. Results may vary depending on the applied model, local temperature and actual environment. 2 Available settings are 50, 55, 60, 65 and 70 decibels. 3 The Weather Information Locking Control can be used by connecting the AccuWeather app to the ThinQ server. Results may vary depending on the applied model, local temperature and actual environment. 4 15 percent increase in energy efficiency compared to LG Multi V 5 (8HP) according to Energy Efficiency Rating (EER). Tested by Eurovent using testing models ARUM080LTE6 (Multi V i) and ARUM080LTE5 (Multi V 5). Results may vary depending on usage environment. 5 Power consumption of model RPUX202X9E (Multi V i) reduced by 12 percent compared to model RPUW20GX9E (Multi V 5). 6 The Multi V i can provide reliable cooling operation in temperatures (outdoor) ranging from negative 15 to 52 degrees Celsius (dry-bulb) and can operate at the full capacity in temperatures as high as 43 degrees Celsius (dry-bulb). Based on LG Multi V i performance data in LG’s Product Data Book (PDB). 7 The Multi V i can provide reliable heating operation in temperatures (outdoor) ranging from negative 30 to 18 degrees Celsius (wet-bulb) and can operate at the full capacity in temperatures as low as negative 10 degrees Celsius (wet-bulb). Based on LG Multi V i performance data in LG’s PDB. Results may vary depending on the applied model, local temperature and actual environment. View the full article

LG’s Higher Energy Efficient Heat Pumps, State-of-the-Art Inverter Compressor Technologies and Intuitive Control and Management Solutions Impress at Annual HVAC Conference SEOUL, Feb. 7, 2023 — LG Electronics (LG) is showcasing its latest heating, ventilation and air conditioning (HVAC) solutions at AHR Expo 2023, the U.S.’s largest HVAC event, taking place in Atlanta, from February 6-8. The company’s higher efficiency, customized solutions for commercial and residential applications are on display across two exhibition booths: the HVAC Solution booth and the Component Solutions booth. In the HVAC Solution booth, LG is presenting a number of new-for-2023 solutions, including Variable Refrigerant Flow (VRF) systems, higher energy-efficient heat pumps, indoor air quality solutions and flexible building automation and connectivity products. One of the highlights of the HVAC booth is the LG Multi V i, an all-electric VRF cooling and heating solution equipped with the company’s AI Engine. The latest Multi V also boasts Edge computing architecture, intelligent operation based on real-time weather conditions as well as remote software and firmware upgradability. A next-generation VRF system, the Multi V i has a single refrigerant circuit that makes it possible to connect multiple indoor units to a single outdoor unit. Additionally, it provides options that help maximize energy efficiency and minimize operational costs, and is suitable for a wide range of commercial applications. Offering engineers and building owners outstanding flexibility in terms of performance and design, the Multi V i is available in capacities from 6 to 44 tons and can be used in single or dual-frame modular configurations. LG’s Inverter Scroll Heat Pump Chiller raises the standard for solutions in the air-cooled chiller category. The LG Inverter Scroll Heat Pump Chiller is designed for cooling and heating. With an impressive integrated part load value (IPLV)1 of 19.46, LG’s chiller can be used in many sectors for many types of use scenarios, providing a reliable mechanical solution for both large- and small-capacity applications. The Inverter Scroll Heat Pump Chiller’s performance and versatility can be attributed to several key components, including LG’s inverter technology, which enables a precise and efficient response to load demand and industry-leading low-ambient, high-efficiency heating. What’s more, a modular design allows system engineers to install the chiller using a two- or four-pipe configuration to provide simultaneous cooling and heating functionality without sacrificing efficiency or performance. An AHR 2022 Innovation Award winner in the ventilation category, the LG Dedicated Outdoor Air System (DOAS) is a commercial ventilation system that also delivers effective dehumidification, cooling and heating. Able to control the temperature and humidity of the air inside a building or facility, DOAS comes equipped with a dual heat recovery system that minimizes energy loss. Meanwhile, the LG Therma V Air to Water Heat Pump (AWHP) solution provides efficient, dependable heating, cooling and hot water supply, and is an excellent replacement for a domestic-use gas boiler. Using the company’s smart home platform, the LG ThinQ app, customers can remotely control and monitor their LG HVAC residential solutions and LG home appliances. And through LG ThinQ Smart Diagnosis, they can maintain the performance of their LG products and make direct inquiries to LG system experts should the need arise. At AHR 2023, LG is also demonstrating its differentiated core product components in the Component Solutions booth. All of the company’s new Inverter compressors utilize low-GWP refrigerants, R454B and R32, meaning they already comply with new U.S. regulations on refrigerant use that will come into force in 2025.2 Additionally, the Component Solutions booth hosts LG’s large-capacity scroll compressors for the commercial system air conditioning market. “Heat pumps will continue to gain momentum in the global HVAC market in 2023 and our advanced VRF technology will enable us to take full advantage of this,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “The ‘electrification’ trend is moving America away from fossil fuels and towards cleaner heating and cooling solutions, such as those from the extensive line of efficient, high-performance LG innovations on display at AHR 2023. We will continue to introduce advanced HVAC solutions designed to maximize customer value and expand our presence to the global air conditioning market.” Visitors to LG’s booth (#6509, Georgia World Congress Center) at AHR Expo 2023 can experience the full portfolio of LG HVAC solutions. # # # 1 Industry-standard way of measuring the overall average efficiency of chillers. 2 The state of California has passed legislation that will ban the use of refrigerants with a GWP over 750 from the year 2025. View the full article

CASACOR, which celebrated its 35th anniversary in 2022, is the largest integrated exhibition of architecture, interior design and landscaping in Latin America. Held in the city of São Paulo, Brazil, between July and September last year, the wide-ranging event featured more than 60 architect- and designer-led projects and attracted more than 115,000 in-person visitors. The official technology partner of CASACOR for four consecutive years, LG Brazil hosted a stylish lifestyle exhibit at the show, pairing modernist interior design with cutting-edge home innovations from the 2022 LG product lineup. Called LG Magenta House and designed by architect Otto Felix, the 415 square-meter exhibition space was transformed into a stunning indoor environment complete with gorgeous, understated furnishings and LG’s premium lifestyle solutions. Among these were the LG G2 Gallery Series OLED TV, OLED Objet Collection Posé, side-by-side refrigerator, Styler, WashTower, PuriCare 360° Air Purifier and ARTCOOL Gallery air conditioner. The company’s state-of-the-art appliances blended in perfectly with the curated selection of vintage furniture pieces and interior objects to create a space of effortless comfort, convenience and aesthetic beauty. The layout of LG Magenta House was centered around a central island that divided the space into a living room, kitchen, bathroom, bedroom and clothing area. The façade of the project featured walls made entirely of transparent glass bricks, a distinctly modernist touch that lets in natural light and warmth while still maintaining the privacy of those inside. Drawing inspiration from the Conjunto Nacional – which was completed in the 1950s and has the distinction of being one of São Paulo’s first modern multi-use buildings – the LG Magenta House was awarded the VEJA SP Award for Best CASACOR Environment in the category of “Best Suite.” LG Magenta House was also recognized with the “Best of 2022” award from Archello, a global platform that connects professionals such as architects, sculptors, painters and engineers. (From left to right) LG Magenta ambassadors at CASACOR 2022: Amanda Ferber, Fernando Forte and Renata Pocztaruk During CASACOR 2022, LG also announced the next phase of “LG Magenta” – a relationship program designed especially for architects and interior designers – with the launch of a new platform that offers dedicated content, special discounts and exclusive benefits as well as training from industry professionals. Stay tuned to LG Newsroom to learn more about LG’s inspiring projects and collaborations, and to check out the many ways that the company’s smart, innovative products continue to enhance the lives of consumers worldwide. Contributed by LG Brazil # # # View the full article

Apple TV App, Apple Music, AirPlay and HomeKit to Be Available in Over 100 Countries and Regions via webOS Hub SEOUL, Feb. 3, 2023 — LG Electronics (LG) has today announced the availability of the Apple TV app, Apple Music, AirPlay and HomeKit on its webOS Hub in over 100 countries and regions. Through this move, compatible TVs now offer an easier, more versatile smart TV experience thanks to a diverse selection of content and innovative features that help bring the ultimate in viewing convenience and pleasure to even more audiences worldwide. With the Apple TV app, Apple Music, AirPlay and HomeKit all coming to the webOS Hub ecosystem, LG is constantly refining and expanding its webOS smart TV platform while enhancing its accessibility so that more consumers can benefit from the most convenient user experience. By offering a greater range of customization options to smart TV manufacturers and giving more convenience and choice of content to customers, 10 times as many brands are now available on webOS Hub than in early 2021, with LG now working with 200 partners in total including Seiki, Eko, Stream System, Konka, Aiwa and Hyundai. Through these efforts, LG is now primely positioned to deliver on its promise of pioneering streamlined content viewing experiences for millions of people around the globe. Apple TV+ is the home of award-winning Apple Originals and is accessed via the webOS Hub Home Screen’s dedicated Apple TV app. In addition, users can subscribe to popular third-party streaming subscription services on the Apple TV app, as well as explore over 100,000 films and shows to buy or rent. Apple Music subscribers enjoy a vast, ad-free library comprised of over 100 million songs, 30,000 expertly-curated playlists, countless 4K music videos and the critically-acclaimed Apple Music Radio, which streams all the hits and classics from across all genres. Apple Music via webOS Hub is great for home parties too, as it comes with millions of songs with time-synced lyrics to make listening even more enjoyable. And it goes without saying that subscribers can instantly access their personal music library via webOS Hub. webOS Hub will also be compatible with AirPlay, so users can stream movies, music, games and photos to their smart TV right from their iPhone, iPad or Mac. What’s more, webOS Hub-powered TVs are also Apple Home-enabled, giving users control of their TV in the Apple Home app and Siri using Apple HomeKit technology. The Apple TV app and Apple Music are now available in over 100 countries, which is where owners of webOS-enabled TVs from 200 partner brands will benefit from a growing list of content and life-enriching features. The latest OLED TVs and UHD TVs powered by webOS Hub* support AirPlay and HomeKit, allowing more audiences to experience the enhanced usability and convenience these advanced TVs provide. # # # * AirPlay and HomeKit only available on OLED TVs and UHD TVs with webOS Hub 2.0 View the full article

In this installment of On the Job, we go inside LG’s System Integrated Circuit (SIC) Center to learn how LG is leveraging the latest AI to help deliver new customer experiences. Imagine if there was a refrigerator that could play music and change color to match your current mood or spice up your kitchen décor. Well, as it happens, such a fridge actually exists – the newly introduced refrigerator with MoodUP from LG. The unique capabilities and customer experiences offered by LG’s latest kitchen innovation owe much to the LG8111, an on-device AI system-on-chip (SoC) developed by LG’s SIC Center. Even before it was known as LG Electronics, the company began producing chips for consumer electronics as far back as 1992, at the ASIC Center under Goldstar’s Central Research Institute. Now, LG’s SIC Center is responsible for developing all of the AI chips used in LG products. These technologies have evolved over time to become the AI-based integrated circuits now used in cutting-edge appliances and home entertainment solutions such as LG OLED TV, and now, the fridge with MoodUP. (From left to right) Chang Woon-suk, lead of Smart Solution TP, LG SIC Center, and Lee Jin-jong, LG SIC Center professional Greatly expanding the customer experience, the company’s latest AI chips can process innumerable data points and enable LG appliances to communicate with one another – and with other smart devices as well. LG8111, the new AI chip used in the MoodUP, features an acceleration engine that processes information gathered from the refrigerator’s built-in cameras, microphones and sensors in real time. This allows the MoodUP to quickly recognize changes in its immediate environment and adjust performance accordingly, facilitate more convenient interactions with users and accurately assess if all of its features are functioning optimally. Recognizing the importance that AI will play in consumer electronics and wanting to find a solution to differentiate LG products, engineers at the LG SIC Center began to develop the LG8111 in 2017 and created the first prototype in 2018. The LG8111, a highly integrated AI chip that is equipped with an LG-specific AI processor, is perfectly designed for LG products. While the chip performs and functions better online, its AI functions can also be utilized offline as well. Impressively, the LG8111 can provide three types of AI: vision intelligence (the ability to recognize and distinguish between different spaces, locations, objects and users), voice intelligence (the ability to recognize users’ voices or specific noises associated with a certain type of space) and control intelligence (the ability to adjust and optimize performance according to physical or chemical changes in the environment). Also, when connected to Wi-Fi, any product equipped with the LG8111 can transmit information to nearby devices or to cloud servers. “We spent a considerable amount of time deciding which device would be the first to apply our new on-device AI chip,” said Chang Woon-suk, lead of Smart Solution TP, LG SIC Center. Various appliances were in contention, but ultimately, the SIC team decided to go with a refrigerator, a choice made because the household fridge has the distinction of being the only home appliance to operate 24/7. The first recipient of the state-of-the-art chip, the color-changing LG refrigerator with MoodUP boasts a seamless voice recognition feature that allows for convenient, remote control and monitoring via the LG ThinQ app. “All of our top-notch researchers at the LG SIC Center are dedicated to developing chip solutions based on the core goal of maximizing customer value,” said Chang. “While we’re pleased with the success of the LG8111, we will continue to push the envelope as a team to take the customer experience to the next level.” The successful implementation of the LG8111 in the new LG refrigerator with MoodUP opens the way for the chip’s use in a wide range of LG solutions, from other smart home appliances to electric vehicle components. Stay tuned to Beyond News to learn more about the innovative technologies LG is using to drive the customer experience forward. # # # View the full article

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