News Reporter

A TÜV Rheinland Appointed Laboratory, Company’s Center Now Able to Evaluate Functional Safety of Home Appliance Software SEOUL, July 4, 2023 — LG Electronics’ (LG) Software Center has been officially designated a TÜV Rheinland Appointed Laboratory for the purpose of evaluating the functional safety of home appliance software. LG is the first company to have its dedicated software testing facility receive this particular accreditation from TÜV Rheinland, a global leader in testing, inspection and certification services. Using tests conducted in accordance with relevant international standards (IEC 60730-1, IEC 60335-1), LG can evaluate the architecture of software applied to its smart home appliances to determine if functional safety requirements have been met. This will help the company to reduce the length of time needed to provide its customers with safe, high-quality products. Additionally, LG expects that the accreditation for software testing will further strengthen the competitiveness of its home appliance business, enhancing the trust that customers have in the reliability and overall quality of its advanced household solutions. LG continues to advance its business portfolio by expanding its software capabilities across all business areas. In June 2022, the Software Center was designated a TÜV Rheinland Appointed Laboratory, becoming a credible provider of automotive software functional safety evaluations. Prior to that, the center earned accreditation from the Korea Laboratory Accreditation Scheme (KOLAS) to assess autonomous vehicle software and measure the quality of electric and electronic products. “We will continue to pursue a variety of activities and initiatives to enhance software quality and boost public confidence, which will ultimately help strengthen the software competitiveness of LG’s products and services,” said Park In-sung, head of the Software Center at LG Electronics. # # # View the full article

Company Once Again Elected to Chair Next G Alliance’s Applications Working Group SEOUL, July 3, 2023 — LG Electronics (LG) announces the reelection of Dr. Lee Ki-dong, assistant vice president at the Research and Standards Lab in LG USA, as chairperson of the Next G Alliance’s Applications Working Group. Dr. Lee was first elected to the position in 2021 and will now continue as the chair of the working group until May 2025, a result that reflects his and LG’s exemplary leadership over the past 2 years. Founded in 2020 by the Alliance for Telecommunications Industry Solutions (ATIS) with the foundational goal of advancing 6G technology, the Next G Alliance comprises 6 working groups including Applications, Technology and National 6G Roadmap. With the commercialization of 6G expected to begin in 2029, more than 100 companies from various fields – including major mobile carriers in North America – have joined the alliance to actively accelerate the “NGA Lifecycle to 6G,” which spans research, development and manufacturing, standards leadership, market readiness and realization. Dr. Lee’s reelection is significant for LG, serving as recognition of the company’s global leadership in the journey towards 6G advancement, a technology that is poised to play a crucial role in the evolution of many sectors, including mobility, the metaverse, smart city and manufacturing. As the only Asian-headquartered company contributing to leadership roles for Next G Alliance, LG will continue to oversee North American initiatives outlined in the Alliance’s roadmap, such as establishing 6G technical requirements and discovering new applications and use cases. LG continues to demonstrate its commitment to and excellence in 6G technology by partnering with various companies and organizations to propel the technology forward. Last year, at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin, Germany, LG successfully tested the transmission and reception of 6G THz data over a distance of 320 meters outdoors. In addition, the company has been leveraging its mobile communications experience and expertise while cooperating with academic institutes to develop 6G core technologies. In 2019, through a collaboration with the Korea Advanced Institute of Science and Technology (KAIST), the company launched the LG-KAIST 6G Research Center. “6G technology will be a game changer that accelerates innovation across newly established business areas, such as artificial intelligence, the metaverse, robotics and urban air mobility,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “Through its highly-advanced R&D programs and strong commitment to industry cooperation, LG is playing a major role in realizing the future of network communications.” # # # View the full article

At the beginning of 2023, LG unveiled its vision statement for a new era of TVs – “Sync to You, Open to All” – which signifies the company’s unwavering dedication to tailoring the user experience to unique preferences and lifestyles. Aspiring to revolutionize the consumer landscape, LG is paving the way for truly exceptional customer experiences with a diverse array of personalized products and services which offer value to users regardless of their age, gender and location. In its latest attempt to create personalized home entertainment experiences, LG has brought a special feature to its 2023 smart TVs which lets users discover and apply their ideal picture settings. The winner of LG’s fourth company-wide customer value innovation contest, the AI-powered “Personalized Picture Wizard” goes beyond offering several picture presets to ensure images always look precisely how the user wants them to look. To use the new Personalized Picture Wizard feature, all users need to do is select a few options that best reflect their ideal picture settings and preferences from a set of images, whether that be with warmer or cooler color tones or with sharper versus more softened images. The feature then offers a specialized preset based on these selections. The goal is to make picture customization easier and more accessible to non-TV experts for all consumers. “Calibrating the TV is a daunting task for most users. First, they must navigate through several settings to get to the picture presets, and even then the complicated technical terminology and fear of ruining a new TV puts them off,” explained Ki Dong-jun, professional at the LG HE Company’s HE Product Planning Division. “In fact, we found that 90 percent of our consumers stick to the TV’s default settings, Standard and Eco Mode.” A comparison of two images before and after applying the Personalized Picture Wizard While this feature makes tailor-made entertainment experiences simpler, the cutting-edge technology behind it is far more complex. “Picture presets are grounded on six basic elements,” said Nam Yeon-oh, research professional at the LG HE Company’s HE R&D Lab. “Subtle variations of these elements combined remarkably create more than 85 million preset possibilities. The Picture Wizard’s AI technology then picks out an option based on the user’s selections, as well as providing descriptions of their picture preferences with easy-to-understand key words such as bright, warm and clear.” First introduced at this year’s CES, the Personalized Picture Wizard has already received warm praise from consumers. In a user survey, 75 percent of people said the customized setting precisely reflects their picture quality preferences, and 90 percent found this feature intuitive and easy-to-use. An added convenience to being highly usable, the feature even allows users to further tweak and modify their customized picture settings to their liking. LG’s innovation for customized home entertainment does not stop here. Besides providing personalized content recommendations based on the user’s voice search inquiries and keywords, LG’s smart TVs will soon come with a feature that lets every family member save their unique picture preset to their individual accounts. To learn more about the LG Home Entertainment Company’s efforts to deliver unparalleled viewing and listening experiences for each and every user, stay tuned to the LG Newsroom. # # # View the full article

Company Celebrates Decade-Long Legacy With Its Employees and Partners, Recognizing Their Tireless Efforts in Driving Mobility Sector Innovation SEOUL, June 29, 2023 — LG Electronics (LG) marked the 10th anniversary of the establishment of its Vehicle component Solutions (VS) Company this week, hosting a ceremony in Seoul under the theme of Driving Better Future Mobility, attended by over 3,000 employees. While presenting at the 10th anniversary ceremony, Eun Seok-hyun, president of LG VS Company, shared ‘Vision 2030,’ a bold initiative to secure the company’s position as a global leader in the automotive solutions market by the beginning of the next decade. “The surplus in sales we achieved last year is a testament to the solid business structure our company has built over the past 10 years,” said Eun Seok-hyun. “We will become a global leader in the electric vehicle (EV) components industry, driving the era of EVs and autonomous vehicles through technological and design innovation.” LG CEO William Cho made a special appearance at the event, delivering an inspiring message of encouragement. “We have arrived at this significant milestone thanks to the trust of our customers and the dedication of our employees,” said CEO Cho. “The LG VS Company will continue to innovate and strive for better future mobility.” Since establishing the VS Company in 2013, LG has continued to nurture its auto parts business, viewing it from the outset as a key driver of future growth. Moving forward a decade, LG is now strengthening its position in the global auto parts market based on consistent growth in three key areas: the LG VS Company’s vehicle infotainment solutions; LG Magna e-Powertrain, a joint venture with Magna International to develop and produce EV powertrain technology; and ZKW Group’s vehicle lighting systems. The LG VS Company successfully turned an operating profit for the first time in the second quarter of 2022, marking a turnaround after 26 consecutive quarters in the negative. Last year, the company recorded sales of KRW 8,649.6 billion and an operating profit of KRW 169.6 billion. It also finished 2022 with an order backlog with a total value of approximately KRW 80 trillion. Infotainment, which combines driving information and entertainment, provides a vehicle’s driver and passengers with enhanced in-car experiences. The heart of any EV, the powertrain – including the motor, inverter and converter – generates and transmits power. Located at the front of the car and integrating electric auto parts and sensors, the lighting system in smart vehicles plays a vital role in maintaining on-road safety. At the core of the company’s business lies its in-vehicle infotainment system (IVI), which employs advanced telematics (vehicle communications module) and a digital cockpit system (head unit). LG’s telematics solution secured an impressive 22.4 percent share of the vehicle telematics market in the first quarter of 2023, while its digital cockpit system has recorded a double-digit market share since 2021. LG’s global partners shared inspiring, congratulatory video messages that were screened at the Seoul event: Ahn Hyung-ki, senior vice president of the Electronics Development Center & Mobility Technology Center at Hyundai Motor Group, said, “LG has demonstrated a dedication to making better products, consistently meeting our requests by solving difficult challenges. We hope that the LG VS Company and Hyundai will continue to work together to lead the automobile industry.” Kwon Hae-young, vice president of the Infotainment Development Center at Hyundai Motor Group, stated, “Participating with LG in the mass production joint ceremony in 2018 was especially memorable for me. I would like to thank LG’s development team for their passion and dedication to our ongoing collaboration.” Jeff Morrison, General Motors’ (GM) vice president of Global Purchasing and Supply Chain, offered these words: “We sincerely congratulate LG VS Company on its 10th anniversary. LG has been a trusted supplier to GM since even before the VS Company was officially formed, and has long proved its commitment to helping our brands provide differentiated in-vehicle experiences. Let’s all stay committed to developing innovative technologies that enhance the driving experience and promote safety on the road.” Julien Battiston, Head of Renault’s Software Defined Vehicle (SDV) Product Line, said, “LG has very talented software engineers and a flexible business model. I hope that we can create more success together in the future.” # # # View the full article

Designed to Seamlessly Integrate With LG TVs, New Video Camera Allows Users to Enjoy Enhanced Interaction and Convenient, High-Quality Video Calling SEOUL, June 28, 2023 — LG Electronics (LG) announces the global rollout of its new Smart Cam (model VC23GA). A Full HD (FHD) video camera with built-in dual microphones and multi-view function, the Smart Cam seamlessly integrates with LG’s webOS-powered smart TVs* to provide enhanced user interaction with a host of premium apps and services. The pairing offers convenient video calling and conferencing, an elevated home fitness experience and much more to cater to the diverse needs of customers as they enjoy various services offered by LG Smart TVs. Compatible with many of the services available on LG TV’s webOS platform, LG Smart Cam opens up a range of diverse and compelling interactive experiences. For example, users can now conveniently connect with co-workers, clients, family or friends via RemoteMeeting, an innovative web-based video conferencing service that also works across PCs, laptops and smartphones. The FHD resolution (1,920 x 1,080) Smart Cam provides smooth, crisp video that looks remarkably clear and lifelike when displayed on LG’s large screen TVs, which are known for their excellent picture quality. Setting up the RemoteMeeting app on LG TV is fast and simple and conveniently eliminates the need for a laptop or PC connection. Moreover, the Smart Cam’s built-in mics mean no extra peripherals are required. Those who enjoy fitness and wellbeing apps will love the benefits of pairing LG Smart Cam with an LG TV. Exercite, a home fitness app that utilizes advanced AI motion- and exercise-recognition algorithms, accurately tracks the user’s body throughout each movement with the Smart Cam to provide real-time feedback on exercise technique – helping users optimize their performance. FlexIt, a platform boasting camera-assisted live one-on-one sessions with top fitness and wellness professionals, takes full advantage of the Smart Cam-LG TV integration. The powerful combo enhances the customized user experience offered by FlexIt, which delivers tailored programs and motivational tips and tricks to support users to achieve their fitness and wellbeing goals and maintain a healthier lifestyle. Additionally, the duo of Smart Cam and LG TV enables new entertainment options including the new selfie app, Fun Mirror and the popular dance tutorial app, 1M HomeDance. Fun Mirror brings users a wide array of filters, fun photo effects and editing options to choose from, while Home Dance by 1M, a collaboration between LG and South Korea’s iconic 1 MILLION Dance Studio, one of K-Pop’s most popular choreography teams, provides a variety of tutorials and dance clips to help users hone their dancing skills. With Smart Cam connected, users can perform alongside the instructor in Camera Mode and learn the choreography of their favorite routines more efficiently. LG Smart Cam’s integrated cover effectively blocks the camera lens when not in use to safeguard users from potential security breaches. Stylish as well as functional, LG Smart Cam has a slim design that fits perfectly with the modern aesthetic of compatible LG Smart TVs launched since 2022, including its lifestyle TV lineup. Attaching firmly with its magnetic connectors, LG’s camera discreetly blends in with the TV to give the appearance of a single device. And thanks to its built-in dual microphone, the new camera ensures crystal-clear voice quality. LG is committed to elevating users’ everyday lives with innovations that deliver exceptional value and differentiated user experiences. The flawless integration of the Smart Cam and LG TV enhances convenience, interactivity and entertainment opportunities for LG TV owners. LG Smart Cam is currently available from LG’s online stores in Korea and the U.S., and is scheduled to roll out in other major markets worldwide. # # # * LG Smart TV models running webOS 23 and webOS 22. View the full article

Visitors Experience LG’s Cutting-Edge Commercial Display Solutions for Guest Rooms, Lobbies, Restaurants, Meeting Spaces and More SEOUL, June 27, 2023 — LG Electronics (LG) is showcasing its new hospitality display solutions in Toronto, Canada, this week at HITEC 2023, the world’s premier hospitality technology tradeshow. From Transparent OLED Signage and Micro LED displays to interactive digital boards and content management solutions, LG is demonstrating a broad range of powerful display technologies and solutions designed to improve guest experiences in hotel rooms, lobbies, meeting spaces and restaurants. LG is introducing the world’s first commercial television sets to feature Apple AirPlay technology support for hotels, offering guests a seamless and secure way to share content from their iPhone or iPad to their guest room TV. Hotel guests will connect iPhone or iPad securely to LG smart hotel TV by simply scanning a unique QR code. With no logins or passwords to remember and no separate app to download, this will be the simplest way for a hotel to enable guests to access their personal entertainment apps and accounts on the big screen in their room. Hotel operators will be able to start offering AirPlay capability on LG smart hotel TVs later this year. AirPlay capability will be available on 2023 LG smart hotel TVs and on recent years’ models as well. Visitors can also see how LG’s commercial display solutions enable a diverse range of experiences and capabilities for specific hospitality scenarios. Starting in the Lobby zone, a 65-inch 4K display shows how hotels can integrate digital art canvases and live content provided by Blackdove and Apollo, a digital art subscription service and LG partner. Located next to this is LG’s cutting-edge Transparent LED Film, which can be applied to glass surface, including windows. In the Reception zone, visitors can experience the “wow factor” and power of LG’s 136-inch, 1.5mm pixel pitch All-in-One LED display, an innovation that includes an embedded controller, an on-board speaker and optional rolling floor stand. The 55-inch LG Transparent OLED Signage, a solution that delivers outstanding picture quality and high transparency, entices HITEC attendees with captivating digital media art. In the Meeting Room Solutions zone, visitors have the opportunity to explore LG’s displays for meeting rooms, with options to suit spaces of various sizes and a range of different user needs. Among these are an impressive lineup of solutions well-suited for use in conference rooms, including the 163-inch, 1.8mm pixel pitch All-in-One LED display, products from the LG One:Quick series and 43- and 55-inch 4K UHD (3,840 x 2,160) screens. Visitors can also check out LG CreateBoard, a 75-inch interactive digital board boasting 40-point multi-touch functionality, 4K resolution and convenient screen sharing via the LG CreateBoard Share application. Next is the Smart Room, which offers glimpse into the digitalized room technologies, including a 55-inch LG Smart TV, smart blinds and smart lights. Along with these, visitors can experience Pro:Centric, LG’s content management solution for hospitality environments. The Suite Room zone introduces LG’s premium 97-inch OLED display, while the Presidential Suite zone impresses with the 136-inch, 0.78mm pixel pitch LG MAGNIT, which provides deep blacks, vivid colors and incredible contrast for immersive viewing experiences. “The LG solutions highlighted at HITEC 2023 offer hoteliers an array of options to suit multiple needs and spaces,” Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “LG is committed to developing innovative hotel display solutions in collaboration with professional companies, with the aim of delivering excellent entertainment experiences that make guests feel right at home.” Visitors to HITEC, the Hospitality Industry Technology Exposition & Conference, can explore LG’s booth (#1809) at the Metro Toronto Convention Centre. For more information about LG’s hospitality-focused products shown at HITEC 2023, visit ​​here. # # # View the full article

A company that understands there’s no place like home, LG is trying to make home life even better through expanding the customer experience offered by its advanced appliances. LG presents consumers with a diverse range of products spanning around 20 different product categories, including home appliances, TVs, information technology and signage solutions. Right now, there are almost 200 million LG smart home appliances delivering customized convenience to people all over the globe. Via its rich ecosystem of products, and with the consent of its customers, the company is actively collecting and organizing data throughout the entire customer journey. Based on the analysis of this data, LG is developing various services and features to further improve the customer experience. By utilizing ‘big data,’ the company is showing how digital transformation (DX) can simultaneously enhance business competitiveness and bring greater value to consumers. LG is applying DX technology to several key areas of its operations, such as product development, manufacturing and sales; improving the way the company works while also creating first, unique and new – or F.U.N. – customer experiences. Let’s take a look at some of the innovative ‘DX-powered’ services that LG is able to provide its customers. Proactive Customer Care Inconvenient and rare though it may be, sometimes, home appliances don’t function as intended. To help avoid any major breakdowns, and the hassle that invariably comes along with them, LG developed a technology that preemptively checks for any potential issues and takes action in advance if any is required. The collection and analysis of home appliance data makes it possible to identify if a product has been incorrectly installed or is being improperly used, flagging the problem before any actual damage is done. LG is expanding this preventive maintenance technology, which is being used throughout its home appliance lineups, by incorporating data-based AI care services. One such service enables the company’s washing machines to notify users when the drum needs cleaning due to laundry contamination or inform them if there is a risk of pipes freezing or bursting due to cold ambient temperatures. Active rather than passive, LG’s AI customer care features can be easily managed using the LG ThinQ app. Upgradable Home Appliances LG’s paradigm-altering ThinQ UP home appliances can adapt to the unique and changing lifestyles of each customer thanks to their impressive upgradability. A first for the home appliance industry, ThinQ UP technology, which allows customers to choose which additional features or functions they download and install, was no small task to develop. In addition to providing a more tailored experience to users, ThinQ UP has helped LG to lower the total cost of developing and testing new functions for its appliances. In the future, ThinQ UP functions will be continuously improved based on customer usage data. In order to deliver innovations like ThinQ UP, it is essential to first gain a deep understanding of how customers live. LG achieves this through analyzing product usage data and a variety of ‘external’ user data, such as whether the user is sensitive to heat, how much water they drink, and whether or not they have pets. Customer Index Developed and managed by LG, the Customer Index provides a wealth of data that the company is leveraging to make its smart home appliances – and related services – even smarter. The Index is helping to extend and enhance the user experience by revealing underlying usage patterns as well as customers’ hidden wants and needs – which LG then addresses by crafting clever, new services linked to its products. In the future, owners of LG Objet Collection products who are interested in interior design will be able to use the company’s interior platform to find décor inspiration and purchase interior accessories that match with the aesthetic of their home appliances. As another example of what could soon be possible, LG’s Styler, washing machine and dryers may be able to connect users with specialist mobile laundry services aligned with their specific needs uncovered through the analysis of usage data. By seamlessly combining products, data and services into a unified whole, LG will create continuous customer experience innovation that delivers unprecedented value and convenience. And through its commitment to implementing DX technologies, the company will keep on growing and refining its ability to help consumers everywhere enjoy healthier, happier lives. Stay tuned to LG Newsroom for the next episode in the Future Tech series. # # # View the full article

According to LG, nothing is more important than providing outstanding customer experiences through its advanced products and services. Driven by its core value of always delivering an ‘Uncompromising Customer Experience,’ LG prioritizes the creation of first-class customer experiences above all else. The company strives to deliver exceptional quality at every stage of the product life cycle, from initial product planning and providing after-sales service to the release of a new model. With this in mind, LG CEO William Cho recently took the time to inspect a service site before Korea’s peak summer season hits. On June 16, the CEO visited the company’s service center in Hongdae – a vibrant, youthful district of Seoul – to look into how preparations for its after-sales service peak season, from June to August, were going. He first examined the status of securing special support personnel in areas where service requests are concentrated, building a system that enables service managers in neighboring areas to provide immediate support so that customers don’t have to wait long at a time when the heat is almost unbearable. The CEO also reviewed the manuals used in the event of natural disasters, such as a heat wave or torrential rain. And as more rain is forecasted this summer, the system has been reorganized to provide immediate recovery support during a disastrous flooding event. CEO Cho then went on home appliance repair calls related to LG’s refrigerators or ACs, which allowed him to listen to stories and feedback from customers in their own homes. “My heart goes out to customers worried about the recent hot and humid weather,” said CEO Cho. “We will continue to do everything we can to respond to and address customer inconveniences on time without delays.” The company has made continuous efforts to make summer as cool and enjoyable as possible. For instance, LG has been conducting AC pre-inspections since March, which involves a service engineer visiting the customer’s home to check the appliance’s performance free of charge. In fact, the company has already made three times more pre-inspections of its ACs than last year. CEO Cho has also talked directly with service managers to better understand the factors that increase their sense of accomplishment and the difficulties they have felt in the field, and to brainstorm new ideas for providing faster, more efficient services. “Symbolic of LG’s customer service, service managers play the most important role in bringing a smile to customers as the real faces of our company,” mentioned Mr. Cho, who continued by reiterating the company’s commitment to discovering various ways to make life good for customers. The company has long prioritized providing quality after-sales services. Since 2002, LG held an internal event called the ‘Service Olympics,’ which challenged service managers to put their service capabilities to the test and share their know-how with other service workers so that every possible appliance issue can be handled swiftly going forward. In March, CEO Cho visited Hi-Teleservice, an LG subsidiary specializing in customer service, to meet customer counseling consultants. Recognizing that a better working environment for customer service pros can lead to excellent customer experiences, he encouraged the introduction of a “balanced work system” that allows them to work from home three weeks per month, as well as activities promoting effective communication in the workplace. The company plans to continue conducting on-site service inspections by executives to best reflect customer feedback into its service policies. “True customer experience innovation begins with listening to the customer and is only complete when that customer is left smiling with satisfaction,” said CEO Cho. # # # View the full article

Converging Technological Excellence and Artistic Brilliance, LG SIGNATURE OLED M Showcased at Special Exhibition Zone SEOUL, June 22, 2023 — LG Electronics (LG) is bridging the worlds of art and technology with its ultra-premium brand, LG SIGNATURE, by sponsoring a remarkable ballet performance of ‘Swan Lake,’ choreographed by the esteemed French ballet master Angelin Preljocaj, at the LG Arts Center SEOUL in South Korea from June 22 to 25. This sponsorship signifies the second occasion where LG SIGNATURE has supported performances at this venue, following its patronage of ‘He Who Falls’ by Yoann Bourgeois in November 2022. A renowned master of modern ballet, Angelin Preljocaj is considered one of the most important contemporary choreographers since the 20th century. After a gap of 4 years since Ballet Preljocaj toured Korea with ‘La Fresque,’ he makes his long-awaited return to Korea. Inspired by the creative vision and imagination that Marius Petipa instilled in ‘Swan Lake,’ Angelin Preljocaj intertwines his own inventive genius to give birth to yet another extraordinary work. One of the highlights of the performance is the captivating group dance sequences, where 25 ensemble dancers gracefully portray the image of wild swans gliding across a lake. In addition to the captivating performance of ‘Swan Lake,’ attendees at LG Arts Center SEOUL will have the privilege of immersing themselves in the LG SIGNATURE exhibition zone, strategically located at the entrance of the LG SIGNATURE Hall. Carefully curated to align with the enchanting concept of ‘Swan Lake,’ these spaces offer a distinctive experience that extends the emotional impact of the performance beyond the confines of the theater. Creating a backdrop reminiscent of a dark lake, the exhibition zone showcases the LG SIGNATURE OLED M (model M3), the world’s first and largest OLED TV. This remarkable display evokes visions of swans elegantly gliding across the water’s surface through the use of its wireless solution. Adding to the captivating TV, a separate Zero Connect Box, responsible for wirelessly transmitting video and audio signals to LG’s cinematic screen, located beside the screen on a swan sculpture adds an artistic touch to the exhibition. In the OLED M special exhibition zone, the wall panels extending on both sides showcase the journey of innovation in LG OLED TVs over the past 10 years. It also introduces the brand philosophy of LG SIGNATURE, which upholds the “Art of Essence,” and the brand theme “LIVE BEYOND,” emphasizing the experience of life becoming art. LG SIGNATURE OLED M is set to make its official debut in the second half of the year. Educating and showcasing the premium value of LG SIGNATURE to customers visiting LG Arts Center SEOUL, LG’s dedicated exhibition and photo zones – open to the public until July 22 – aim to provide a comprehensive and immersive experience that highlights the unique features and exceptional quality of LG SIGNATURE products. Continuously promoting its cultural and artistic endeavors as a way to communicate its blend of artistic values and innovative technology, LG SIGNATURE is the official partner of the Royal Philharmonic Orchestra in the United Kingdom, the American Ballet Theatre in the United States and La Scala opera house in Italy. “We take great pride in the fact that LG Electronics has once again signed a title sponsorship this year, further solidifying our commitment to the arts and culture scene,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “With the LG SIGNATURE OLED M Exhibition zone, we have created a convergence of technological excellence and artistic brilliance aiming to provide audiences with an immersive firsthand experience of the exceptional LG SIGNATURE OLED M, meticulously crafted with our finest technology.” # # # View the full article

Imagine yourself fully immersed in the final scene of a movie. What do you see? The careful arrangement of objects, delicate shades of color and every visual element artfully come together to portray a distinct message. This is known as ‘mise-en-scène’ in the film industry. Mise-en-scène, which was previously only considered by iconic directors, is firmly on the minds of designers at the LG HE Design Lab, who pursue product designs that help people discover the unique beauty in everyday life. Taking a customer experience-focused approach, the team strives to produce versatile designs offering value for diverse needs and preferences – a myriad of lifestyles, packed into one TV. Minimizing a TV’s visual elements help it effortlessly blend into its surroundings, thereby giving users greater freedom to inject their unique personality and style into their living space. With exactly this in mind, the “Gallery Design” of the LG OLED evo G Series, a flush-to-wall form factor that resembles art gallery picture frames, was born. One of the innovations which makes the Gallery Design possible is a special recessed area at the back of the product which allows the TV to seamlessly rest against the wall when combined with LG’s dedicated wall bracket – differentiating the G series from most premium flat-screen TVs, which have protruding back covers to make room for connections and back-firing speakers. Making the LG OLED evo G Series even more of a minimalist’s dream, a razor-thin bezel frame made of sleek, elegantly finished aluminum adds a touch of refinement to the home décor, as well as unlocking immersion of the highest degree so that movie and game nights are always unforgettable. What’s more, the LG OLED evo G Series’ Zero-gap design allows its wall bracket and cables to be stored out of sight for a sleek and clean look. With all the drab TV accessories neatly tucked away, users can finally enjoy their living environment’s aesthetics to the full. This incredible design fully demonstrates the LG HE Design Lab’s efforts to make installation easier while expanding use cases. According to LG’s product designers, all these innovative form factors were born from a unique design approach which aims to conceal, rather than expose. “We tend to believe that designs exist to be detected with the user’s eyes – but more often, obscurity is the superior approach,” explained Jang Yong-hun, senior product designer at the LG HE Design Lab’s Display Design Team. “In the case of LG OLED TVs, visual elements which easily stand out are carefully hidden from view in order to deliver the utmost level of content immersion.” LG’s customer experience-driven approach showcases the boundless evolution of TV design, seamlessly emerging with increasingly diverse lifestyles. Unveiled at CES 2023, the 97-inch LG SIGNATURE OLED M TV features a wireless real-time video and audio transmission technology to eliminate cable clutter, creating endless new ways for homeowners to redefine their space. Leading the way for a reimagined form of home entertainment with new levels of convenience, the LG OLED M and its wireless solution stand out by far among TVs released to date. LG’s designers are conceiving new innovations to ensure the company’s TVs complement every part of your prized home décor. So next time you rearrange your abode, take the full creative rein and become the director of your own scene. For more on how the LG HE Design Lab is setting new standards for the perfect home entertainment experience through groundbreaking designs, keep coming back to the LG Newsroom. # # # * Images simulated to enhance features. May differ from actual use. View the full article

As an active supporter of art and culture, LG has worked with a long list of world-renowned artists and galleries so that they may astound the world via captivating display technology. Stepping into 2023, LG Hong Kong is embarking on a new journey to bring a series of digital artworks to art aficionados by offering its full support to three awe-inspiring exhibitions. Watch Flowers Bloom on LG’s Giant LED Screen Following last year’s hugely successful MonoC art exhibition at Digital Art Fair Xperience Hong Kong 2022, LG once again partnered with the trailblazing metahuman digital artist to celebrate Rosewood Hotel’s fourth anniversary. Unveiling her latest masterpiece, Rhapsody in Bloom, LG perfectly captured the essence of all four distinct flowers depicting the four qualities of the Hong Kong hotel on the stunning and expansive 136-inch LG LED All-in-One. The unmatched picture quality of LG LED All-in-One display let viewers feel completely immersed in the graceful, intricate details of each vibrant flower on show. Guests could even engage with MonoC’s latest art piece in real time, shattering the notion that art and life only truly exist in separate worlds. Visitors to this unique exhibition, Rhapsody in Bloom, could receive a glimpse into the future of digital art. Dive Into Exquisite Antique Pieces With LG OLED TV Another LG partnership that continues to amaze is with Fine Art Asia, this time in the form of a group exhibition entitled Otherworldly, which was held at Art Basel in Hong Kong earlier this year. Once again, top-spec OLED self-lit technology has been invited to the art scene to take three exhibitions showcasing animation and artificial intelligence (AI)-based visuals to the future. Here, LG unveiled its enormous 97-inch OLED evo Gallery Edition G2 TV to show off art that combines traditional and contemporary art displays. Thanks to LG’s technology, every masterpiece on display was presented to perfection thanks to color expression that catches every fine detail in excellent clarity and impeccable contrast. Recently, visitors of the third-ever Fine Art Asia Pavilion at Art Basel Hong Kong could be transported into a visual world and travel back thousands of years across multiple cultures to gain a whole new perspective on art. Explore the Palace of Versailles Through the Lens of LG OLED Based in the heart of Hong Kong, the French May Arts Festival is one of Asia’s largest celebrations of French visual arts, music, dance, theater and gastronomy. And as its official display partner, LG promised a sublime virtual tour of the Palace of Versailles powered by the 2023 LG OLED evo TV collection. This exhibition promises festivalgoers an ultimate virtual experience of the luxurious magnificence of Versailles’ World Heritage Site with LG’s ultra-fine screen imaging. The company’s contribution was even acknowledged during the opening ceremony by honorable representatives including the Secretary for Culture, Sports and Tourism of the HKSAR Government, the Consul General of France in Hong Kong and Macau and Co-Chairman of the board. This inclusive opportunity to appreciate the wonders of Versailles on a different level will be available at the Hong Kong Heritage Museum from April 19 to July 9. This long journey of art in Hong Kong demonstrates the company’s everlasting commitment to delivering better experiences in all kinds of distinctive ways. Keep your eyes peeled for more collaborations between LG global offices and like-minded partners to bring customers fun, unique and memorable experiences. Contributed by LG Hong Kong # # # View the full article

Boasting diverse, emerging markets and great growth potential, the Middle East and Africa (MEA) region is an important market for LG. As such, the company is speeding up its community-focused social contribution activities in the region to reach the local community, and striving to fulfill its responsibilities as a global corporate citizen and expand business opportunities for all. LG West Africa recently donated LG DUALCOOL air conditioners (AC) to a general hospital in Lagos, Nigeria’s coastal megacity. Thanks to a dual inverter compressor with two cylinders, DUALCOOL ACs can compress a large amount of refrigerant to achieve energy-efficient performance. In Nigeria, usually the climate is hot all year round, fueling high demand for air cooling solutions that are highly energy-efficient. According to a World Health Organization report, Nigeria also has one of the highest rates of malaria, a deadly disease transmitted by mosquitos, which is why the company donated mosquito nets to be used by soon-to-be mothers and patients at the hospital. Meanwhile in Saudi Arabia, the company recently launched its eco-friendly campaign ‘Yalla Green’ – ‘Let’s Go Together’ in Arabic – with its energy-efficiency air solution products that scored the highest Seasonal Energy Efficiency Ratio (SEER) grade. In fact, as a leading air conditioner brand in Saudi Arabia, all of LG’s inverter air conditioners display a green SEER label. To help realize a greener future, LG Saudi Arabia collaborated with Shaker Group, a local home appliance distributor, to plant trees in Thadiq National Park near Riyadh and give a boost to the government’s environmental movement. In line with the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees throughout Saudi Arabia by 2030. Community-based social activities focused on energy-efficiency and eco-friendly products are also helping local businesses grow. Last year, the company’s sales in the MEA region increased by more than double digits from the previous year, exceeding KRW 3 trillion for the first time ever. In particular, the air solution business’ sales of high-efficient products increased by over 20 percent. LG now has regional production bases in Saudi Arabia and Egypt so it can swiftly respond to market demands. In March, the company also hosted LG Showcase 2023, a renowned tech event, in Dubai, UAE, where it introduced the latest products coming to the region. Held for the first time since the pandemic, this offline event drew global attention and was attended by a record-breaking 400-plus visitors, including partners, distributors and journalists from 76 MEA countries. LG will aim to continuously carry out diverse and impactful social contribution activities in line with its vision, as it empathizes with the local community and strives to accelerate its efforts in emerging markets with great growth potential. Stay tuned to Beyond News to learn more about LG’s initiatives in the MEA region. # # # View the full article

lgoCompany Exhibits Flagship MAGNIT Series, Breathtaking Transparent OLED Technologies and LG CreateBoard Display Solutions SEOUL, June 15, 2023 — LG Electronics (LG) is demonstrating its impressive range of digital display solutions at InfoComm 2023, the professional audiovisual tradeshow taking place in Orlando, Florida, USA, from June 14-16. LG’s 10,400 square foot booth features a vast array of innovative digital displays, exhibited across a dozen distinct product zones showing use cases and applications for a wide range of industries and environments. Improving efficiency, productivity and the customer experience, the company’s latest offerings present creative and practical solutions for today’s world. Headlining the company’s InfoComm showcase, the sophisticated MAGNIT displays for commercial and residential use are a sight to behold. The LG MAGNIT lineup – which includes newly introduced models with a remote powerful supply option – offers a comprehensive range of pixel pitches (from 0.68 to 1.56 millimeters) and the flexibility to meet different needs. Designed with user safety and the installation environment in mind, LG MAGNIT displays have passed several tests regarding the surface spread of flame, color consistency over a wide viewing angle and electromagnetic compatibility.1 The Digital Art Zone of the booth centers around the massive 272-inch LG MAGNIT 8K Micro LED display, an attraction that demands visitors’ attention. Screening a variety of 8K footage capturing the beauty of the natural world, LG’s show-stopping display is a stellar means of delivering content and messaging, and is suitable for use in public spaces, and in corporate and hotel lobbies. On the rear side of the zone’s Media Art wall, the new LG LED All-in-One 163-inch display dazzles with art content made all the more mesmerizing by the screen’s scale and superb color reproduction. Visitors will also be treated to another spectacular sight, as the LG MAGNIT 8K Micro LED display synchronizes with a Transparent OLED Signage media wall (comprising 26 55-inch displays) to create an incredibly immersive media art experience. The unique installation shows off the versatility and the potential creative applications presented by LG’s cutting-edge technologies. In the Virtual Production Zone, LG is demonstrating advanced display solutions (including LG MAGNIT and LG UltraFine Display OLED Pro) for broadcasters, production studios and digital content creators, with displays that allow for live-action footage to be shot against a realistic virtual backdrop. Attendees can learn how virtual production studios work and how they are being used in film and TV, and by in-house corporate communications channels, for diverse media creation. Gracing the Corporate Zone is a 163-inch LG MAGNIT with remote power supply option. Integrators will see for themselves how the minute pixel pitch and detailed colors of LG’s Micro LED-based display provide excellent clarity and image fidelity. The zone also plays host to the company’s 21:9 LED All-in-one display optimized for widescreen video conferencing platforms, as well as a variety of other display solutions. Moving into the Education Zone, visitors are presented with the LG CreateBoard (TR3DK series), which paves the way to interactive and collaborative classroom experiences with its UHD (3,840 x 2,160) resolution, 40-point multi-touch screen.2 LG’s latest digital learning solutions come with LG CreateBoard Lab for content creating and writing, and LG CreateBoard Share for wireless content and screen sharing. In the Retail Zone, the spotlight is on a custom-designed digital sculpture comprising eight of LG’s versatile 55-inch Transparent OLED Signage solutions. Along with the sculpture, which resembles a giant prism, is a 30-inch Transparent OLED Signage model that serves as the stunning centerpiece of a luxury shoe display. This zone also includes a double-sided window-facing LED display. The installation of LG’s 87-inch high-brightness window-facing LED display with a 65- or 75-inch UHD display solution in rear configuration provides space efficiency and a generous amount of screen real estate for communicating with customers. The Food and Beverage Zone features a variety of digital displays, including a 37-inch Stretch display ideal for advertising on food pick-up shelves, and ultra-bright 22-and 55-inch weatherproof models optimized for drive-through applications. Complementing the displays are software solutions such as SuperSign AD and SuperSign QSR. SuperSign AD enables the distribution of targeted advertising content based on select data and can generate reports that support effective advertising management. SuperSign QSR, LG’s specialized order management solution for quick service restaurants, facilitates order taking, order transmission to kitchen displays and can even manage waiting lists. At the Software Solutions Zone, visitors can explore LG’s diverse range of innovative cloud platform solutions: the SuperSign Cloud and Pro:Centric Cloud content management solutions and the LG ConnectedCare remote management system. Demonstrations held in the zone show how these cutting-edge software offerings can help businesses conveniently manage their LG digital displays. The company’s technologies designed with users and environmental considerations in mind – and related industry certifications – can be seen in the Better Life for All Zone. Visitors can learn about LG CreateBoard’s flicker-free and low blue light certifications, and see how the LG Kiosk enhances accessibility through the inclusion of a tactile keypad. A company that understands the importance of sustainability, LG is showcasing a range of technologies that prioritize the reduction of plastic usage and power consumption. “To fully convey the strength, variety and innovation of our latest digital display solutions, we decided to create our biggest InfoComm showcase yet,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We are offering visitors a first-hand look at how our digital display solutions are already being deployed in real-world environments, from boardrooms, retail stores and restaurants to educational institutes, virtual media production studios and more. We will continue to deliver innovative display solutions to help make a Better Life for All.” Visitors to InfoComm 2023 can explore LG’s booth (#1642) at the Orange County Convention Center. To learn more about LG’s digital display solutions at InfoComm 2023, visit b2bmkt.lge.com/us-infocomm2023. # # # 1 LG MAGNIT has been certified for the ‘surface spread of flame’ classification (BS476 Part 7 Class 1), electromagnetic compatibility (EMC Class B) and for providing color consistency over a wide viewing angle tested by TÜV Rheinland. Certifications may vary by model. 2 A max of 40 points is detected in the Windows environment, while a max of 32 points is recognized in the Android environment. View the full article

Unveiled this April, LG Electronics’ new brand direction and visual identity bring a more dynamic and youthful look to the company’s products, services and communications. The new changes highlight LG’s positive, affirming message of Life’s Good, and can be seen across all manner of physical and digital touchpoints worldwide. With employees just as important as customers, it was just as crucial for the company that the employees who make up the LG brand could truly feel and experience the newly reinvented brand direction and ultimate goal of making sure Life’s Good. To do this, LG held its first-ever Life’s Good event for company employees in South Korea beginning June 12 and running until the end of the month. The offline event was created to promote the brand value pursued by LG, and to provide an opportunity for all local employees – including executives – to gain a deeper understanding of what Life’s Good is all about. To best remind of the company’s philosophy, the Life’s Good event was planned around LG’s core values. In line with the first value of ‘Uncompromising Customer Experience,’ the company ensured that the overall quality and design of the event space and goods distributed during the event were of the best quality. Aligned with the value of ‘Human-centered Innovation,’ the company prioritized creating an event that would be meaningful for all employees. And, following the last value of ‘Warmth to Power a Smile,’ LG aimed to host an event where all participants could take a break from work and enjoy the moment of ‘Life’s Good’. During this month, Life’s Good trucks adorned with assets applying the brand’s new visual identity and brand direction will tour 11 of LG’s South Korean business sites, including LG Sciencepark R&D complex in Magok, the R&D Campus in Seocho and the LG Smart Park production base in Changwon. At each site, the trucks transform into mobile brand event spaces offering LG employees engaging brand experience programs during their lunch breaks and throughout the afternoons. The trucks also act as giant screens, boasting a large LED display to play a video showcasing the exciting, new visual identity and conveying the company’s endless enthusiasm for making life good. Employees visiting the event zones didn’t leave empty-handed, as the Life’s Good truck was prepared with a variety of merchandise featuring the Life’s Good slogan. Created through a collaboration with a popular coffee brand to ensure the finest taste, complimentary coffee cans were handed out during the event in three different color designs, representing each of LG’s core values. And, through a digital roulette event, participants could play to win goods featuring designs and colors that considered LG’s new visual identity, brand value and the season. For instance, there were goods to enjoy the pleasure of life through leisure activities, such as camping chairs, as well as items that reflect the company’s core value of warmth to power a smile, such as beach towels that can be used during summer trips. There were also practical goods that considered the current season, such as umbrellas. At the recently held Life’s Good event at LG Twin Towers in Yeouido, LG-branded goods were handed out by none other than LG CEO William Cho. The CEO also took the time to take photos with employees, who were surprised and delighted by his unexpected appearance. “My hope is that the Life’s Good event offers LG employees the opportunity to feel closer to the brand and more aligned with what we strive for as a company,” said CEO Cho. “Let’s strive to be brave optimists who are continuously taking on and overcoming challenges in order to provide consumers with a better life.” The employees who participated in the event shared their positive experiences of the event. One employee said they have high hopes and anticipation for LG’s attempt to become a more active and youthful brand, while another employee said they were moved by the company’s view that providing a better life for consumers starts with the happy lives of the people at LG. Another employee shared delight in receiving unique goods symbolizing the LG brand that can’t be bought in a store. Stay tuned to Beyond News to see how LG continues to share its new brand direction around the world! # # # View the full article

(From left to right) Edy Sucipto, department leader for SAC at LG Electronics Indonesia (LGEIN), Kim Joo-hoon, product director for Air Solution at LGEIN, Priyadi Arie Nugroho, director of Electronics and Telematics Industry for Ministry of Industry of Indonesia, Jung Jae-hoon, president of LGEIN Tangerang Factory, Leem Jae-ho, production leader of LGEIN Tangerang Factory, Amirul Setiya Adi, manufacturing department leader of LGEIN Tangerang Factory, and Ronny Wibisono, development department leader of LGEIN Tangerang Factory Just a few months after celebrating 32 incredible years in the “Emerald of the Equator,” LG Indonesia has once again demonstrated its commitment to playing an active role in the nation’s development. On May 23, during a pre-opening ceremony, the global consumer electronics innovator announced plans to add a new production line to its factory in Legok, which already serves as a production base for the domestic and overseas demand for household devices and appliances, such as washing machines, refrigerators and domestic ACs. The new line will produce LG MULTI V, LG’s Variable Refrigerant Flow (VRF) solution for commercial offices and buildings. The company’s VRF solutions are among the most versatile and powerful on the market, delivering enhanced energy savings and a more comfortable indoor environment. With demand for buildings to be more eco-conscious continues to grow worldwide, LG’s newly expanded factory is perfectly poised to become an essential production center for energy-efficient MULTI V units. Through this major plant expansion, LG aims to further demonstrate its dedication to supporting the government’s initiative to increase the domestic component level (TKDN) – a percentage of the value of domestic production components – as an effective way of bolstering Indonesia’s economy. With a product range that seamlessly integrates into the everyday routines of locals, LG Indonesia hopes its latest initiative will spur on future collaborations with the government so that it can make an even greater contribution to the economic growth of the country. Once preparation is complete, the first production stage is scheduled to start within the fourth quarter of 2023, initially producing 100 MULTI V units a month and then expanding as production progresses. As well as its Legok factory, the company also operates a production facility in Cibitung, Bekasi, which currently serves as the central hub for manufacturing display devices like its TVs, monitors and various products catering to our clients’ commercial needs. Notably, this factory also serves as a key LG production hub to meet the growing demands of the Asian market. Contributed by LG Indonesia # # # View the full article

Recent Seoul Smart ITS 2.0 Deployment Project and 5GAA Demonstration Showcase Company’s Solution to Protect Vulnerable Road Users and Drivers SEOUL, June 12, 2023 — LG Electronics (LG) is accelerating the advancement of traffic safety solutions that utilize vehicle-to-everything (V2X) communications. V2X enables vehicles to communicate with one another and surrounding infrastructure and will play a major role in the upcoming era of autonomous driving. In conjunction with the Seoul Metropolitan Government, LG recently completed the deployment of an advanced accident prevention system and verified its service effectiveness and usefulness in school zone areas in Seoul, Korea through the ‘Seoul Smart ITS 2.0 Deployment Project.’ The project featured the deployment of the company’s in-house-developed 5G Network-based V2X system, ‘Soft V2X.’ Soft V2X is a cloud-based service that collects and analyzes a range of data, including location, direction and speed of pedestrians and vehicles. This data is then used to inform drivers and vulnerable road users of potential traffic safety risks in real time. The solution can also communicate nearby road conditions and traffic signals by linking with smart Roadside Unit (RSU) equipped with an AI camera. Easy to use, the Soft V2X app can be installed via smartphone application* and easily be integrated into various connected mobility devices such as e-bikes, e-scooters, motorbikes as well as in-vehicle infotainment or telematics systems. The recent demonstration was conducted in school zone areas encompassing two elementary schools and a kindergarten in Gangseo-gu – a suburb in western Seoul – and involved a total of 6,700 participants. Over a six-month period, Soft V2X sent over 40,000 traffic hazard notifications to pedestrians and vehicles, with 74.8 percent of pedestrians and 68.4 percent of drivers and vulnerable road users taking proper actions to avoid potential accidents, such as reducing their velocity or changing moving direction. The project provided confirmation that Soft V2X, in conjunction with Intelligent Transportation System (ITS) infrastructure, can reliably deliver a variety of traffic safety information and services. LG’s solution also proved effective at raising users’ awareness of traffic safety, helping to minimize potential collision accident risks and encouraging people to exercise appropriate caution in real traffic environments. With the 26th 5G Automotive Association (5GAA) Meeting held in Seoul on May 11, LG took the opportunity to invite 70 global automakers and industry experts to participate in the demonstration and experience Soft V2X for themselves. Those who joined in had high praise for LG’s solution, noting the effectiveness of its real-time notifications in positively modifying behavior to keep people safe. Going forward, LG will further enhance the usability of Soft V2X and refine the services it provides based on feedback from the project’s participants. During a trial event at the upcoming 5GAA meeting in Detroit, USA, this October, the company will introduce a more advanced Soft V2X solution that can offer services tailored to the specific needs and demands of different markets. The company expects there will be a strong interest in Soft V2X given the recent surge of interest in pedestrian safety, government-led discussions on the establishment of next-generation Cooperative Intelligent Transport Systems (C-ITS) and other vertical industries. “We will secure technology leadership in cloud-based connected mobility platform for vehicle and pedestrian safety through continuous research and development,” said Je Yeong-ho, head of C&M Standard Lab. at LG Electronics. # # # * Can be downloaded via App Store or Google Play Store. View the full article

Since being appointed to the role of LG CEO, William Cho has made changes internally and on the company’s business portfolio. What’s more, the CEO has taken the time to visit LG local offices and production sites in person around the globe. In the first half of the year alone, Mr. Cho already visited a total of 12 countries across Europe, Asia, the Middle East and North, Central and South America, traveling a total of 145,000 km – equivalent to three and a half laps around the globe. At the start of June, CEO Cho visited Saudi Arabia, where he first toured the exhibition hall in Riyadh showcasing the NEOM City Project. There, the CEO was introduced to business opportunities in three projects: ‘The Line,’ a 170km-long eco-friendly vertical city; ‘Oxagon,’ an octagonal high-tech industrial floating complex; and ‘Trojena,’ an iconic mountain resort. Following an in-depth discussion on the NEOM projects, the CEO attended a management meeting to discuss mid- to long-term business strategies in the Middle East and Africa (MEA) region. “LG will secure various business opportunities in a wide range of fields such as mobility, air solutions and commercial displays as well as home appliances, TVs and IT for the NEOM City project by leveraging the company’s innovative technology accumulated over the years,” said CEO Cho. The CEO then toured the company’s air solutions factory in Riyadh, the production base of the company’s premium air conditioners equipped with high-efficiency parts. With excellent cooling performance and high energy efficiency, LG’s air solution products are optimal across the MEA region, where there is a high demand for air conditioners due to the year-round hot climate. “Our presence in Saudi Arabia is of utmost importance, even on a global scale. Our local factory aligns with the Saudi Vision 2030 and plays a core role in producing green energy level products while forming the central production base for the region, exporting to up to 16 countries in the middle east and Asia,” said Mr. Cho. “LG will keep taking initiatives to achieve sustainable growth as well as further strengthen the company’s position as a market leader.” The CEO’s next destination was India, the world’s most populace nation and a market of growing importance for LG, where the CEO addressed local staff about the company’s future direction. LG’s Indian subsidiary, celebrating its 26th anniversary this year, has achieved a dominant position in the Indian market by strengthening its infrastructure – establishing a locally-complete business that encompasses sales and production subsidiaries and R&D centers. In India, Mr. Cho visited LG brand stores, R&D centers and home appliance and TV production lines, witnessing local operations in action and learning about the strategies the subsidiary is employing to boost business competitiveness and secure future growth engines. CEO Cho’s first stop was the New Delhi sales subsidiary, where he spoke with key staff members about new business opportunities, such as electric vehicle charging solutions and EduTech utilizing digital whiteboard and IT solutions. “In India, which boasts a large market and considerable growth potential, the company will build on its No. 1 market share and strategically develop future businesses,” said Mr. Cho. Speaking with local personnel, CEO Cho also stressed the importance of the brand’s growth in online commerce. LG is targeting increased online sales in India through implementing a differentiated digital strategy founded on a deep understanding of, and empathy for, Indian culture. Earlier this year, responding to the soaring popularity of online shopping in India, the company established an online brand shop (OBS) and launched a direct-to-consumer (D2C) business. CEO Cho’s Indian itinerary also included the cities of Noida and Pune, where he examined the company’s home appliance and TV product lines and looked into the current status of converting it into an eco-friendly smart factory. LG has pledged to convert 100 percent of the energy used by all production bases around the world into renewable energy by 2025. The company will also increase investment in these two plants this year to expand their capacity to produce premium home appliances. LG washing machines, air conditioners, TVs and monitors produced in these plants are sold not only locally but exported to countries in the MEA region. # # # View the full article

Each year, millions of home appliances reach the end of their operational lifespans and are taken away for disposal.* However, their story doesn’t have to finish there. Through transformative processes and technologies, these discarded devices can be reborn as brand-new appliances, offering features and performance tailored to the needs and preferences of today’s consumers. Let’s explore how old appliances are being turned into up-to-date and environmentally-conscious living solutions by one of the leading innovators in the home appliance industry. Urban Mining: Unearthing New Resources From Discarded Appliances ‘Urban mining’ means extracting valuable resources from ‘retired’ household appliances. It involves recovering and sorting any raw materials that can be used in the creation of new products. Unlike incineration – a fate that befalls many disused appliances – this course of action helps reduce carbon emissions and prevent environmental pollution. An active urban miner, LG extracts several different materials from discarded appliances – including plastic, iron and non-ferrous metals – and then uses them to help produce its advanced, new offerings. LG Recycling Center: Giving New Life to Old Appliances Since the end of 2021, LG has been implementing resource circulation programs in a total of 52 countries worldwide as part of its extensive efforts to combat greenhouse gas emissions. At the LG Recycling Center in South Korea, which commenced operations in 2001, raw materials are harvested from disposed-of home appliances, meticulously sorted and processed before being made into ‘fresh’ eco-responsible appliance components. Here are the four main steps taken at the LG Recycling Center that make it possible to turn old appliances into high-quality parts for new products. Step 1: Collection – Used appliances such as refrigerators, washers and air conditioners are collected and transported to the center. Step 2: Disassemble and Crush – The appliances are taken apart, and the components are crushed to achieve a consistent size. Step 3: Sorting and Processing – After iron, aluminum, copper and plastic materials have been sorted, the plastics are put through an additional process where they are made into pellets; a convenient and renewable resource for the manufacturing of plastic parts and goods. Step 4: Rebirth – The pellets are melted and transformed into plastic parts for use in the production of new LG home appliances. Recycled Plastics: Giving Life to LG’s Captivating Designs Recycled plastics play an important role in bringing the captivating designs of LG’s home appliances to life, including those of the recently launched LG Styler ShoeCare and ShoeCase. The LG PuriCare AeroFurniture air purifier and the LG tiiun mini, which come in an array of vibrant colors to enliven the home, also employ recycled plastics. Used in the construction of both products’ exteriors, these repurposed materials contribute to the aesthetic appeal of LG’s innovations and help reduce resource consumption and waste. A Continuous Virtuous Cycle for the Planet and Consumers LG has fully embraced a ‘Sustainable Cycle’ approach, building eco-consciousness into every stage of the home appliance lifecycle, from production and packaging to usage and recycling. The company continues to utilize recycled materials extracted and processed at the CRC in the manufacture of new appliances – appliances that minimize power consumption and emissions, and are themselves highly recyclable. In this way, LG has created a virtuous cycle that simultaneously benefits the planet and consumers. Stepping up its efforts even further, LG plans to reach a cumulative total of 600,000 tons of recycled plastics (for producing home appliance components) by the beginning of the next decade. The ambitious target is set out in the company’s ‘Better Life Plan 2030,’ and also forms part of LG’s broader strategy to achieve carbon neutrality. Also by 2030, LG estimates it will have recovered 8 million tons of out-of-use appliances for the purpose of extracting recycled materials. By implementing initiatives such as proper product disposal and the extraction of materials from discarded products, LG is able to create something new from something old, showing how a firm commitment to people and the planet can help make a better life for all. # # # *According to the United States Environmental Protection Agency (EPA), roughly nine million refrigerators/freezers, six million window air conditioning units and nearly one million dehumidifiers are disposed of each year. (19january2017snapshot.epa.gov/rad/disposing-appliances-responsibly_.html) View the full article

LG is a staunch supporter of the arts and of the South Korean city of Busan’s bid to host the World Expo in 2030. Recently, the company gave a boost to both causes when it sponsored Sol’Opera – a private Korean opera company – and its Opera Chun-Hyang Gala Concert at Brazil’s Teatro Plínio Marcos on May 30. Based in Busan, Sol’Opera is currently touring South America and Europe, taking its memorable production to five prestigious opera houses to promote Korean culture and Busan’s quest to host the first World Expo of the next decade. For LG, the sponsorship represented a wonderful chance to help showcase a most charming and elegant example of Korea’s rich artistic tradition to an overseas audience. It also presented the company with the perfect opportunity to ask VIP guests at the gala concert for their support for Busan 2030. Greeting people as they entered Teatro Plínio Marcos was a large screen LG LED TV playing a promotional video for the 2030 Busan World Expo. The video highlighted the vibrancy, beauty and culture of the South Korean port city, and featured the message “LG supports Busan’s Bid for World Expo 2030 (A LG apoia a candidatura de Busan para a World EXPO 2030)”. After the stunning opera had concluded, Jung Kyu-hwang, vice president of LG Central and South America, and other LG executives, addressed the 200 guests in attendance, thanking them for coming to the performance and asking for their support for Busan’s bid to host the World Expo. Among the guests were members of the Brazilian congress and eminent figures from across the Brazilian business world and high society. Earlier this March, LG CEO William Cho visited several Central and South American countries, including Brazil and Chile, as a special envoy for the Ministry of Foreign Affairs of the Republic of Korea. During his visit to Brazil, the CEO met with local congressmen, including Senator Rodrigo Pacheco, at the Korean Embassy, where he shared the unique characteristics of Busan – his hometown – and communicated the significance that hosting the World Expo would have for South Korea and its people. Since last year, the company has been very active in showing its strong support for Busan’s bid, even setting up a Busan 2030 task force overseen by the CEO himself. Leveraging its vast global network, LG is passionately promoting ‘World Expo 2030 in Busan’ all over the world, from Korea, Europe and Africa to Central, North and South America. # # # View the full article

Accelerating Journey Toward Carbon Neutrality, Company Continues Efforts to Realize ESG Vision of ‘Better Life for All’ SEOUL, June 5, 2023 — LG Electronics (LG) has joined RE100 (Renewable Energy 100), a global initiative advocating for businesses to convert to 100 percent renewable energy for all their electricity requirements. The decision to become an RE100 member is yet another example of its strong commitment to sustainability and to fulfilling its responsibilities as a global corporate citizen. The company has finalized plans to convert all its business sites to 100 percent renewable energy by 2050. To reach this goal, LG will gradually increase its usage of electricity from renewable sources, such as solar and wind power, to 60 percent by 2030 and 90 percent by 2040, arriving at its target of 100 percent by 2050. Along with expanding the generation and usage of renewable energy via the installation of high-efficiency solar panels at LG offices and manufacturing facilities, the company will be implementing a variety of additional measures, such as acquiring renewable energy certificates (RECs), signing renewable energy power purchase agreements (PPAs) and, in South Korea, paying Korea Electric Power Corporation’s (KEPCO) green premium. As part of its ongoing efforts in this area, last year, LG signed a direct PPA with GS EPS, a Korean power generation company, to build a solar power station equivalent to the size of three soccer fields on the roof of the existing integrated production building at LG Smart Park in Changwon, South Korea by 2025. Some solar panels have already been installed and have generated power for select buildings since last December. Around the world, the company has installed solar panels on rooftops of several of its offices, including the LG Sciencepark R&D complex in Seoul, South Korea; the North American Headquarters campus in New Jersey, USA; LG India’s office building in Greater Noida, India; and the Rayong home appliance factory in Thailand. LG had already established plans to speed up its transition to renewable energy and accelerate its journey toward carbon neutrality. By converting to renewable energy, the company is also reducing indirect carbon (scope 2) emissions generated while using power. In 2019, LG announced its Zero Carbon 2030 pledge to reach net-zero (direct and indirect) carbon dioxide emissions (scope 1 and 2) by the year 2030. “Through ongoing efforts and innovation, LG is well on its way to achieving its goals of converting to 100 percent renewable energy and becoming a carbon neutral business,” said Lee Sam-soo, chief strategy officer at LG Electronics. “LG remains fully committed to realizing its ESG vision of creating a Better Life for All.” # # # View the full article

World Environment Day, held annually on June 5, puts a spotlight on the pressing environmental challenges of our times, and is a great opportunity for people all around the globe to discuss efforts to protect and restore the Earth. Image credit: UNEP Twitter Account Established by the United Nations (UN) General Assembly in 1972 and led by the UN Environment Programme (UNEP), World Environment Day celebrates its 50th anniversary in 2023. Over the past five decades, the internationally observed day has grown to become one of the largest global platforms for environmental outreach. Image credit: UNEP Instagram Account Hosted by Côte d’Ivoire in partnership with the Netherlands, this year’s World Environment Day event – #BeatPlasticPollution – focuses on solutions to the problem of plastic pollution. Côte d’Ivoire banned the use of plastic bags in 2014 and has shown its continuing leadership in reducing reliance on plastics by supporting a nationwide shift to reusable packaging. A signatory of the New Plastics Economy Global Commitment and a member of the Global Partnership on Plastic Pollution and Marine Litter, the Netherlands is also adopting a variety of measures to address this key environmental issue. To raise awareness of the event and highlight the theme of this year’s World Environment Day, UNEP has created a compelling and informative video. The video inspires hope with the message that we now have the science and solutions needed to beat plastic pollution, while also calling on governments, cities and businesses to take action. LG is showing its support for the UNEP and World Environment Day by playing UNEP’s video on its digital billboards in New York’s iconic Time Square and London’s famed Piccadilly Circus. Located in high-traffic pedestrian areas in two of the world’s most-visited cities, the company’s billboards are expected to provide World Environment Day with significant exposure, raising public awareness and hopefully encouraging more people to do their part. As a socially responsible corporate citizen, LG is taking active steps to help create a better life for all. To achieve this, the company is committed to practicing a circular economy by continuously expanding the use of recycled materials, which are already used in the production of select newer product models, including LG Styler, LG tiiun mini, refrigerators and dishwashers. This year, the company aims to expand the use of recycled materials to more products, such as the LG Styler ShoeCase, LG Styler ShoeCare and LG OLED evo TV, contributing to the company’s goal to use an accumulated total of 600,000 tons of recycled plastic by 2030. As the company continues to do its part to reduce plastic pollution, LG is hopeful that increased promotion of the #BeatPlasticPollution campaign on its billboards in two of the most populous tourist attractions around the world will raise awareness and positively impact the public to do what is possible to reduce the use of plastic. # # # View the full article

Frieze announced LG OLED as official Headline Partner of Frieze Seoul, a renowned art fair which will be held from September 6-9 at COEX Convention & Exhibition Center in Seoul, South Korea, via a press release that marks the beginning of a collaborative journey bringing the worlds of art and technology together. Recently, LG worked alongside Frieze as Global Partner of Frieze LA and Frieze New York in February and May, respectively. During Frieze Seoul 2023, LG will be participating as a Headline Partner, marking a significant milestone for the company as the first consumer electronics manufacturer to reach this level of partnership with Frieze at one of its art fairs. Among Frieze’s partners, Headline Partners and Global Lead Partners are given the highest honor and privileges. As a Headline Partner, LG’s OLED logo will be prominently showcased across every medium during Frieze Seoul 2023. What’s more, the company will also be provided an exclusive space during the art fair to greet visitors. The Headline Partner status is attributed to the capabilities of LG OLED TVs, which offer consumers immersive self-lit picture quality and artists new creative possibilities for the creation of captivating digital art experiences. Around the globe, LG continues to partner with renowned art institutions and venues through its unique LG OLED art initiative, as it strives to elevate value for creators and consumers alike through the seamless marriage of art and technology. The LG OLED Art initiative will play a critical role in the constantly evolving, dynamic realm of digital art. The company aims to engage in more collaborations that offer long-lasting art experiences with industry-leading OLED TVs, continuing to pave the way for next-level, differentiated home entertainment experiences that only LG can provide. # # # View the full article

In the belief that environmental sustainability is the key to unlocking a brighter future for all, LG has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting CSR project in association with the ‘Yalla Green’ campaign earlier this year, with the aim of promoting energy efficiency and contributing to a greener tomorrow. Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution lineup. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions. Ken Jeong, managing director at LG Saudi Arabia With Shaker, a local distributor of international home appliance brands and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which aims to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment. The company’s planting events have been well received by LG employees and volunteers, who have participated in large numbers. The initiative not only supports community development but also educates customers on the best energy conservation practices. The company’s commitment in aiming to make both small and large actions for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future. With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of cooperation in creating an eco-friendly future. LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world. Contributed by LG Saudi Arabia # # # View the full article

LG has been recognized for its leadership and continuing dominance of the OLED TV market. Celebrating a decade of excellence and customer experience innovation this year, LG OLED remains the top choice in the premium TV segment through its unmatched contrast which enables perfect blacks and true-to-life colors, as well as its unprecedented flexibility and thinness. According to market research firm Omdia, LG topped the OLED TV market by a landslide in the first quarter of 2023, claiming approximately 60 percent of the market by total shipments. LG OLED TVs are currently sold in over 130 countries, making them the most widely available OLED TVs in the world. Last year, the accumulated total shipments of LG OLED TVs (since their initial launch in 2013) exceeded 15 million units; making LG the first OLED TV maker to reach this impressive milestone. Additionally, LG accounted for more than 70 percent of the market for ultra-large OLED TVs – 70 inches and above – in the first quarter. The company is reinforcing its strong position in the ultra-large premium TV segment with industry-leading solutions such as the 97-inch LG SIGNATURE OLED M (model M3), which is the world’s first consumer TV with a wireless solution capable of real-time video and audio transmission at up to 4K 120Hz. LG’s combined shipments of OLED TVs and LCD TVs in the first quarter were about 5.5 million units, with OLED TVs making up 738,000 of that number. Further, LG owned a 17.1 percent share of the global TV market as of first quarter 2023, by revenue.1 The company’s share of the global TV market has dipped slightly this quarter compared to the same period in 2022. This is mainly due to waning global demand and LG’s increased focus on stock risk management. However, LG OLED TV sales have remained strong, representing more than 30 percent of the company’s total TV sales in the first quarter of 2023. Meanwhile, total global TV shipments in the first quarter reached 46.52 million units, the lowest figure recorded since the same period in 2009. However, Omdia expects a recovery in the second half of 2023 and predicts shipments to reach 205.51 million units by year-end, a slight increase from last year. The OLED TV segment is expected to enjoy an upswing as well. Omdia projects that OLED TVs will take 46.1 percent of the premium TV market (USD 1,500 and above) by revenue1 at the end of the year; up 10 percent from 2022 (36.7 percent market share). The rapid rise of OLED TVs is expected to accelerate as a result of more brands having entered the segment in recent years.2 LG offers an increasingly diverse lineup of OLED TVs, with various screen sizes – from 42 to 97 inches – 8K and 4K options, and distinctive designs to choose from. Boasting an array of convenient and image-enhancing features, the company’s OLED TVs deliver unique customer experiences and next-level viewing immersion. LG’s premium OLED TV lineup also includes the LG OLED evo series, which offers brighter, more lifelike images and LG Lifestyle Screens, which couple stunning picture quality with distinctive designs that add a touch of refinement to any living space. This year, the company will be expanding availability of the LG OLED Objet Collection Posé – a member of the Lifestyle Screen family – to a total of 40 countries worldwide. LG OLED has been honored at the annually held CES Innovation Awards for 11 consecutive years3 and has received wide praise from major publications, including several “Best TV of the Year” titles and countless claims of being “the best TV I’ve ever reviewed,” “a true Marvel” and “the king of TVs.” LG has been working tirelessly for the past decade to realize the immense potential of OLED. Building on what it has achieved so far, the company will continue to create and innovate over the next decade, exploring more of the near limitless possibilities presented by its self-lit technology to deliver ever-greater customer value. # # # 1 Revenue from sales to suppliers and retailers. 2 As of 2022, a total of 21 companies supplied OLED TVs (LG, Skyworth, Konka, Changhong, Panasonic, Vestel, Loewe, Grundig, Metz, Philips, Bang & Olufsen, Sony, Toshiba, Hisense, Funai, Vizio, Sharp, Xiaomi, Huawei, JVC, Samsung). 3 From 2013 to 2023. View the full article

Semiconductors can be found in an extraordinarily wide range of devices such as smartphones, smart home appliances and consumer electronics products. In the automotive industry, in-vehicle semiconductors are playing a necessary part in shaping the future of mobility. Especially, in the approaching era of autonomous vehicles, software will be essential for driving, managing and updating our cars. Self-driving systems, for example, employ object recognition software integrated with front-facing cameras and sensors, direction sensing software and speed recognition software – all of which require semiconductors to function. The Capabilities of Vehicle Semiconductors Global players in the chipset industry, such as Qualcomm or Intel, recognize the importance of the automotive semiconductor and are actively vying to lead in this rapidly growing market. Semiconductor designs tailored for automotive applications must possess the capability to operate at high speeds to ensure quick, reliable connection and data transfer between software-defined vehicles, as well as with traffic management systems, cloud networks and services, and multiple functionalities. In 2017, with an eye towards the future, LG and Qualcomm announced that they would be cooperating to develop an Advanced Driving Assistance System (ADAS) and autonomous driving technology. Along with collaborating on these next-gen solutions, the two companies have been working together on the webOS Auto vehicle infotainment platform and a 5G connected car platform. Semiconductor Chips for Future Mobility Automotive semiconductors have a significant impact on various applications, including the diverse areas of vehicle communication, particularly in telematics and Vehicle-to-everything (V2X) systems. Telematics, a combination of telecommunications and informatics, centers on the Telematics Control Unit (TCU), which manages a variety of vehicle software solutions, from in-vehicle infotainment (IVI) systems to the connected car. Utilizing advanced semiconductor chips, telematics can deliver a range of performance benefits, such as enhanced 5G connectivity, better communication data management and security, and greater overall stability. V2X systems rely on the rapid exchange of large amounts of data between car-to-car, car-to-infrastructure, car-to-grid and car-to-object in the external driving environment. Automotive semiconductors help enable this ultra-fast data exchange, facilitating seamless communication and interaction between vehicles and their surroundings. Semiconductors also play an important role in enhancing vehicle safety functions. As the use of electronic components and software in cars steadily increases, so too does the risk of hacking and other cybersecurity threats. In response to this, automakers and suppliers are prioritizing the development of secure semiconductors that can protect vehicles and their owners from cyberattacks. Advanced semiconductor chips not only provide convenience for a vehicle’s occupants, but for automotive software developers as well; affording them the ability to apply a wide range of services and features, and making the whole development process smoother through a comprehensive suite of cloud-based tools. As a company committed to constant innovation, LG is planning to release a range of safety and convenience-enhancing products, along with related customer experience services. These offerings will facilitate exciting, new collaborations between car manufacturers and vehicle component solutions providers and help bring the era of future mobility significantly closer. # # # View the full article