News Reporter

New Styler Features a Handheld, High-Pressure Steamer, the Dynamic Moving Hanger and the Dual TrueSteam Technology SEOUL, Jan. 3, 2024 — LG Electronics (LG) is unveiling its advanced, new LG Styler clothing care solution at CES 2024. Incorporating a handheld, high-pressure steamer, the Dynamic Moving Hanger and Dual TrueSteam technology, the latest Styler delivers faster and more effective clothes-refreshing cycles with improved drying, dehumidification and de-wrinkling performance. A first for the LG Styler lineup, the new model features a handheld, high-pressure steamer that makes it easier to remove wrinkles from shirts and other garments, and saves the hassle of having to use a separate iron. Users can simply hang their wrinkled clothes inside the door, take out the steamer attached to the bottom of the Styler, and initiate the steam process with the press of a button. The steamer employs powerful, high-pressure steam to penetrate garments, leaving them smooth and soft, significantly reducing the need for ironing.1 Moreover, the compact size of the high-pressure handy steamer enhances convenience and allows for easy storage inside the Styler. Implementing the exclusive Dynamic Moving Hanger system, LG Styler can provide tailored care for various types of garments and fabrics. Unlike its predecessor – the Moving Hanger, which simply moved side-to-side for dust removal – the new system provides a delicate and powerful garment care. It boasts enhanced dust removal, deodorization,2 drying and wrinkle mitigation with a twisting motion, a rotating mechanism. It also contributes to Styler’s upgraded cycles, such as the Fine Dust cycle, which twists and shakes up to 350 times per minute to remove large and fine dust particles from clothing.3 A key feature of the new Styler is LG’s Dual TrueSteam technology. Instead of a single heater, Dual TrueSteam employs two heaters to boil water and generate steam, allowing for more precise control of the steam spray’s volume and strength. The course for delicate fabrics such as silk and cashmere utilizes only one of the system’s two heaters, delivering gentle fabric care through optimized steam-flow control. Dual TrueSteam also enables the Styler’s Sanitary cycle, a specialized cycle that keeps clothes hygienically clean by eliminating over 99.99 percent of the germs and 11 different kinds of harmful bacteria. 4 Additionally, LG’s latest clothing care solution has a built-in ventilation system to automatically circulate air throughout the room. It also offers a dehumidification function that can collect up to 10 liters of moisture5 from the room without opening the door of the Styler; ensuring a pleasant indoor environment and preventing clothes from becoming damp after being ‘refreshed by Styler.’ For convenient management, the new Styler’s time-saving Pants Press adopts an upgraded hanging structure that enables sharper, wrinkle-free creases. What’s more, the new Styler has an intuitive-to-use LCD touchscreen that makes course selection quick and easy. “The new LG Styler is a versatile clothing care solution that ensures optimal care for diverse fabrics, and optimal convenience for our customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “The pioneer in clothing care systems, LG will continue to enhance LG Styler’s capabilities, redefining wardrobe management and making it easier than ever to keep clothes looking and smelling fresh.” Visitors to CES 2024 from January 9-12 can experience all of LG’s latest innovations, including the new LG Styler, at the company’s booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit www.lg.com/ces2024 and LG Global YouTube channel. # # # 1 Tested by Korea Apparel Testing & Research Institute (KATRI) using built-in high-pressure handy steamer in new LG Styler on a cotton business shirt. Visible wrinkles were reduced by 50 percent. 2 Tested by Korea Apparel Testing & Research Institute (KATRI) using the Refresh cycle of the new LG Styler on a cotton business shirt according to KS K 0891:2014 standard. 3 Based on LG internal test results, the revolutions per minutes (RPM) of Dynamic Moving Hanger of the new LG Styler ranges from 120 to 350 depending on the cycles. Results may differ depending on actual usages and environmental factors. 4 According to Intertek research, the Sanitary cycle eliminates 99.99 percent of 11 types of viruses, including influenza A viruses (H1N1, H3N2), influenza B virus, Infectious Bovine Rhinotracheitis virus (IBRV), Porcine epidemic diarrhea virus (PED), Porcine Entero A virus, Human Coronavirus OC43, Infectious Canine Hepatitis Virus, Human Rota virus, Hepatitis A virus and Rhino virus. A recent experiment conducted by KATRI also demonstrated the effectiveness of the Sanitary cycle in neutralizing bedbugs. 5 Based on LG internal test results, the LG Styler’s dehumidification feature collects 10 liters of moisture per 24 hours, measured in an enclosed space with a temperature of 27 degrees Celsius and 60 percent humidity (LG Styler door opened at an angle of 45 degrees or greater). Dehumidification performance may vary based on the usage environment. View the full article

LG’s 2024 OLED TVs Enhances Immersion and User Experience With 4-Times the AI Processor Performance Delivering Outstanding Visuals, Audio and Personalization SEOUL, Jan. 3, 2024 — LG Electronics (LG) is introducing the company’s 2024 OLED TV lineup, taking home entertainment experience to a new level. Powered by the company’s latest AI processor with 4-fold higher AI performance, these new additions to the OLED lineup deliver unparalleled viewing experiences with even more vibrant, lifelike picture quality. Driven by a customer-centric approach, LG’s “Sync to You, Open to All” vision expresses the company’s aim to create personalized experiences for every lifestyle, with products that are accessible to all. To this end, LG’s webOS smart TV platform provides tailored solutions and services with an expanded ecosystem featuring extended connectivity, offering unique encounters as a media and entertainment platform company to provide the ultimate TV experience for all. LG is introducing the all-new and expanded OLED TV lineup for 2024 with a cutting-edge AI-powered processor; developed by LG, exclusively designed for OLED TVs. Notably the LG SIGNATURE OLED M4 and LG OLED G4 TVs are equipped with the new α (Alpha) 11 AI processor, which effectively enhances picture and audio quality. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor. LG’s newest OLED TVs come with upgraded AI upscaling utilizing precise pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry. All driven by the discerning judgment of the AI itself, the company’s OLED TVs deliver a more clear and vibrant viewing experience. Moreover, the ingenious AI processor adeptly refines colors by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional. This all culminates with the LG SIGNATURE OLED M4, LG’s wireless OLED TV. Now available in a new 65-inch screen size, allowing for a diverse range of screen options. From the versatile 65-inch model to the 97-inch giant, cleaner and distraction-free viewing is easily attainable. The innovative wireless Zero Connect Box completely eliminates all connected cables. The OLED M4 is the world’s first TV with wireless video and audio transmission at up to 4K 144Hz, delivering superior OLED performance with accurate details and an elevated sense of immersion. “Bolstered by a class-leading OLED TV and impressive QNED lineup, LG continues to assert its dominance in the premium TV market with the promise of the best possible customer experience through a distinguished selection of content and services available on the company’s webOS smart TV platform,” said Park Hyoung-sei, president of the LG Home Entertainment Company. Besides offering impressive picture quality, AI Sound Pro offers richer and fuller audio while leveraging the built-in speakers’ virtual 11.1.2 surround sound to build the perfect viewing environment. AI technology also effectively separates vocals from soundtrack to enhance the clarity of dialogue, and seamlessly elevates the audio as if it were emanating naturally from the center of its screen. LG’s latest OLED evo models gain further credibility for their razor-sharp picture quality with the Video Electronics Standards Association’s (VESA) ClearMR certification.1 LG OLED TV’s reputation as the ultimate gaming TV is secure with the latest models featuring several gaming advantages including an impressive 4K 144Hz refresh rate2 and comprehensive HDMI 2.1 features. These advanced TVs also come with Game Optimizer to let gamers easily switch between display presets designed for different gaming genres, and support NVIDIA G-SYNC® Compatible and AMD FreeSync to eliminate immersion-breaking tearing and stuttering for the most dynamic, true-to-life gaming experience. LG elevates the home entertainment experience even further with versatile personalization and added convenience. By utilizing the latest version of webOS, users can create up to 10 individual profiles to tailor the experience. LG’s latest smart TVs can even recognize users’ voices based on profiles and offer personalized recommendations by interpreting patterns from comprehensive usage history. Based on individual profiles, users can customize the Home screen in the latest webOS smart TV platform and set up their personalized settings with minimal effort. This allows them to access their favorite services and content effortlessly and benefit from a personalized Picture Wizard, a service that lets them adjust image quality to their liking. Making the user experience even more seamless, the Home screen’s user-friendly interface provides a preview of their most recently watched content, which means they can easily access information about recently used apps and play videos promptly and effortlessly. With the webOS Re:New program,3 LG is offering the latest webOS upgrade to existing LG Smart TV owners to give them an up-to-date TV experience for the next five years. This upgrade applies to the company’s 2022 OLED TV models and 2022 QNED Mini LED 8K models, and in the future, will be extended to more LG TV products worldwide as well, enabling the customers who purchase these LG TVs to benefit from distinctive user experiences thanks to the continuous five-year webOS upgrade. LG is committed to delivering the best user experiences to everyone by enhancing the accessibility of its products and facilitating seamless experiences across multiple devices. LG 2024 smart TVs with the latest webOS can interact with smart home devices supporting Matter, the universal standard for smart home IoT interoperability. The newest LG TVs also support Apple AirPlay and Google Chromecast built-in for improved compatibility with mobile devices, allowing users to effortlessly cast content from a device to their ultra-large screen to unlock exceptional viewing at home. For an enriched home entertainment experience with heightened immersion, LG OLED TVs and QNED TVs4 effortlessly pair with LG soundbars through WOWCAST Built-in, resulting in superior audio quality from seamless wireless connectivity. WOW Orchestra creates three-dimensional audio immersion, with the TV’s built-in speakers and soundbar working in harmony to present a unified audio system. To enhance the user experience for individuals with diverse abilities, LG TVs offer a wide range of accessibility features within Quick Card’s Accessibility section. This means that everyone can now effortlessly find accessibility features on the Home screen, including useful services designed to support disabilities. Additionally, remote control tutorials and chatbot services help users access services with just their voice. Visitors to CES 2024 will have the opportunity to explore LG’s latest innovations and achievements in creating a smart, better life, from January 9-12 at the company’s booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit www.lg.com/ces2024 and LG Global YouTube channel. # # # 1 Certification does not apply to 97-inch OLED evo models. 2 LG’s 2024 OLED TVs in the M4, G4 and C4 series with screens up to 83 inches support 4K at 144Hz. 3 Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. 4 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in. View the full article

Dedicating a Special Exhibition Zone to Experimental yet Innovative Products, LG Presents Creative Ideas Tailored to Various Lifestyles SEOUL, Jan. 2, 2024 — LG Electronics (LG) is gearing up to showcase its latest lineup of innovative and pioneering products at CES 2024, the world’s largest consumer electronics and IT exhibition. LG will dedicate a special exhibition space to LG Labs, its marketing platform focused on delivering experimental yet innovative products and services. This year, the size of the LG Labs zone has more than doubled compared to CES 2023, aiming to present creative ideas tailored to various lifestyles, offering diverse customer experiences. One of the highlights at the exhibition will be the unveiling of the DukeBox by LG Labs, an innovative audio product that seamlessly combines the charm of vacuum tube audio with cutting-edge transparent OLED panel technology. It aims to deliver a new music experience by combining old-fashioned sensibilities with state-of-the-art technology, seeking to reinvent the depth of audio and video experience with a modernized jukebox. With front-facing speakers at the bottom and a 360-degree speaker at the top, it offers an immersive audio experience that surrounds the listener. The transparency of the OLED display can be adjusted, creating a captivating visual effect reminiscent of a vacuum tube audio system enclosed in a transparent glass box. Moreover, the DukeBox is versatile and can be used to enjoy high-quality content such as movies, or even create a cozy fireplace ambiance where the vacuum tube is visible amidst the flickering flames. LG will also unveil an upgraded version of its Bon Voyage by LG Labs, a customized living space designed to extend the life quality at home out into the nature. Based on customer feedback, the Bon Voyage has been redesigned to the size of a camping trailer, optimizing space utilization and mobility. With dimensions of 2-meter width, 3.8-meter depth and 2.2-meter height, it can be furnished with various furniture and appliances, including a bed, refrigerator, electric stove, water purifier, Styler and shoe care products. Its versatility allows for comfortable enjoyment anywhere, with the ability to be easily parked indoors and connected to a car. Another exciting product to be showcased is the DUOBO by LG Labs, a capsule coffee machine that extracts two different coffee capsules simultaneously. Inspired by space exploration, the DUOBO was introduced through a crowdfunding campaign in the US. The exhibition space will feature a large model of the DUOBO together with the space pet character CUBO, creating an inviting atmosphere for global customers. In addition, LG plans to exhibit other products such as the LG CineBeam Qube, LG gram Fold, LG XBOOM, LG StanbyMe Go, LG tiiun mini and brid.zzz by LG Labs, all born from the company’s fearless approach to taking on bold challenges. Kim Hyo-eun, vice president and head of Brand Management Division at LG, expressed the company’s commitment to providing global customers with a firsthand experience of the innovative products and services that embody LG Electronics’ ‘Pioneering DNA.’ Visitors to CES 2024 in Las Vegas from January 9-12 can check out LG Labs products at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit www.lg.com/ces2024 and LG Global YouTube channel. # # # View the full article

SANTA CLARA, Calif., Jan. 2, 2024 – LG NOVA, LG Electronics’ North America Center for Innovation, will feature a range of startups from its “Mission For the Future” program in its Eureka Park showcase at CES 2024, one of the largest tech event in the world. The showcase, taking place January 9-12 in Las Vegas, will be a unique exhibition of companies working with LG NOVA to help “build a brighter tomorrow together.” The exhibiting startups vary from digital health and future tech to cleantech and the smart life, mirroring LG NOVA’s focal areas for building new ventures to create a positive impact on people and the planet. Visiting attendees will be able to experience interactive product demos and learn about the companies’ mission-driven approach to innovating for a better life. “LG NOVA is committed to building a brighter future by supporting innovative companies working to do good,” said Sokwoo Rhee, Head of LG NOVA and Executive Vice President of Innovation at LG Electronics. “Our exhibit at CES showcases our collaboration with startups and those across the innovation industry to create and build new businesses for the future. We invite all interested in joining our mission to transform the future to visit us at CES to learn more about how they can work with LG.” Companies participating in LG NOVA’s showcase include: XRHealth – Integrates immersive XR technology, licensed clinicians, and advanced data analytics on one platform, providing a comprehensive therapeutic care solution for patients to receive treatment from the comfort of their homes.  Mindset Medical – A sensor-based technology platform that can use a camera in patient-owned devices to virtually capture health and biological readings to assist doctors in enhancing medical diagnosis and treatment effectiveness. Light Technologies – Health tech company on a mission to innovate AI-powered software for the early detection and monitoring of retinal and neurological conditions. Brickify – A startup that recycles plastic waste into furniture and also water, fire and heat resistant bricks used to build low cost houses and to address homelessness housing deficit. Hoomano – An AI software platform with emotional intelligence technology that enables more human-like interactions and improved personalization. DeepBrain AI – AI-based avatar creation and chatbot linkage solution used in various industries. Nakamir – Leverages the power of augmented reality and AI to create a personal expert for everyone. ROYBI – Where play meets potential through AI-driven immersive edutainment platform and robotics to transform childhood learning. Key2Enable – Provides greater digital accessibility to people with disabilities. Its Key-X, a multifunctional Smart Keyboard enables people with motor limitations to fully control a computer and other digital devices. LG NOVA collaborates with startups and partners to build innovative ventures that have a positive impact on people and the planet. Through its Mission for the Future and Commercial Acceleration Programs, LG NOVA drives the growth of innovative ideas across the ecosystem to create transformational positive change in the world. LG NOVA is now accepting applications for its program. Companies interested in learning more can go to www.lgnova.com/join-the-mission. # # # View the full article

Boasting Premium Picture Quality With Outstanding Color and Contrast, LG CineBeam Qube 4K Transforms Almost Any Indoor Spaces Into Cinemas SEOUL, Dec. 29, 2023 — LG Electronics (LG) is introducing its latest lifestyle projector, the unique LG CineBeam Qube (model HU710PB). The new 4K model can quickly transform an indoor space into a movie theater and features a compact and light design with a convenient 360-degree rotatable handle. LG’s projection solution also serves as a stylish interior accessory, its eye-catching minimalist aesthetic adding a touch of modern sophistication to the room. Although one of the smallest projectors available, LG CineBeam Qube is a powerful performer, capable of projecting 4K UHD (3,840 x 2,160) resolution images measuring up to 120 inches. Equipped with an RGB laser light source and LG’s cutting-edge image refining technologies, the new model delivers exceptionally clear, sharp pictures boasting a 450,000:1 contrast ratio and 154 percent coverage of the DCI-P3 color gamut. The color accuracy of the CineBeam Qube means movies and other content are displayed just as their creators intended, with rich colors and deep blacks that add depth and vibrancy to every scene. Additionally, LG’s premium 4K projector comes with Auto Screen Adjustment, which has an auto-focus feature that automatically optimizes image placement and size for a superb viewing experience, every time. Running on the LG webOS 6.0, the CineBeam Qube provides intuitive control and easy access to a diverse selection of streaming services, such as Netflix, Disney+, Prime Video and YouTube.* When not in use for content consumption, users can turn on the projector’s image-mapping function and enjoy captivating digital images that enhance the ambiance of their space. “Great for spaces large and small, LG CineBeam Qube is a unique lifestyle projector possessing all the qualities consumers look for when choosing a new projection solution,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG’s upgraded projector lineup offers a range of lifestyle-enriching devices that present outstanding spatial integration and versatility as well as immersive, cinematic viewing experiences.” Visitors can experience LG CineBeam Qube alongside the company’s latest innovations at its CES booth (#16008, Las Vegas Convention Center) from January 9-12. Specifications: LG CineBeam Qube (HU710PB) Resolution UHD (3,840 x 2,160) Brightness 500 ANSI Lumens Contrast Ratio 450,000:1 Size (W x D x H) 80 x 135 x 135 mm Weight 1.49 kg Light Source Laser (RGB) Projection Lens Screen Size 50 – 120 inches Throw Ratio (Min.) 1.2 HDR HDR 10 Keystone Auto Screen Adjustment Wireless Android / iOS Inputs HDMI with eARC / USB Type C # # # * Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. View the full article

Presenting Impressive Image Quality, Access to Entertainment and Productivity Apps via webOS Even Without Having to Connect to a PC SEOUL, Dec. 29, 2023 — LG Electronics’ (LG) new lineup of ‘LG MyView’ smart monitors will be revealed at CES 2024. Designed for productivity and entertainment, each monitor comes with the acclaimed webOS platform and offers a variety of user-friendly features and connectivity options. The LG MyView branding, which is making its debut in 2024, communicates the personalized user experience delivered by the company’s premium smart monitors. LG MyView smart monitors enable users to stream movies, series and sports, listen to music and work remotely without having to connect to a PC. The new-for-2024 models – including the CES Innovation Award-winning 32SR85U – are equipped with LG IPS 4K displays that provide impressive picture quality. Thanks to webOS, LG’s latest smart monitors boast an intuitive interface, a tailored user experience and a world of apps to choose from. To suit different tastes, some LG MyView models are available in a variety of colors, including essence white, mild beige, cotton pink and cotton green.1 Adopting 31.5-inch, 4K (3,840 x 2,160) IPS panels, the new LG MyView displays (models 32SR85U, 32SR83U and 32SR70U) raise the bar for picture quality in the smart monitor category. The displays feature a slim form factor with a 3-side virtually borderless design to enhance the viewing experience and save space. The 32SR85U and 32SR83U come with an adjustable stand featuring a circular cutout, while the 32SR70U has a low-profile base for a compact and stylish appearance. The 32SR85U has been honored with a CES 2024 Innovation Award, a 2023 Red Dot Design Award and a 2023 iF Design Award. With webOS 23 onboard, LG MyView supports remote work and home entertainment, offering access to a vast and growing catalog of popular streaming services, productivity programs like Microsoft 365 and Google Calendar and compatibility with AirPlay 2 and Miracast for wireless screen mirroring.2 Built-in Wi-Fi and Bluetooth offer connection to the Internet and compatible peripherals. The 32SR85U can be paired with a detachable Full-HD (1,920 x 1,080) webcam3 ideal for video conferencing and interactive applications. “LG MyView smart monitors deliver excellent picture quality, the convenience of webOS and wireless connectivity, a sleek design and much more,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Our personalized lifestyle monitors can meet each customer’s individual needs, providing them with an elevated user experience whether they’re watching, working or working out.” The latest LG MyView Smart Monitor models will be on display at the LG booth at CES 2024 (#16008, Las Vegas Convention Center) from January 9-12. For more news on LG at CES 2024, visit www.lg.com/ces2024. Key Specifications: LG MyView Smart Monitor (32SR85U) LG MyView Smart Monitor (32SR83U) LG MyView Smart Monitor (32SR70U) Size / Resolution Screen Size 31.5-inch 31.5-inch 31.5-inch Resolution 4K UHD (3,840 x 2,160) 4K UHD (3,840 x 2,160) 4K UHD (3,840 x 2,160) Graphics Panel (Brightness, Typ.) IPS (400cd/m2) IPS (400cd/m2) IPS (350cd/m2) Color Gamut (Typ.) DCI-P3 95% DCI-P3 95% DCI-P3 95% HDR HDR 10 HDR 10 HDR 10 Refresh Rate / Response Time 60Hz / 5ms 60Hz / 5ms 60Hz / 5ms Interface USB Type-C / Charging Power O (x3) / 90W O (x3) / 65W O (x1) / 45W HDMI O (x2) O (x2) O (x2) USB 2.0 – – O (x2) Wi-Fi O O O Bluetooth O O O Speaker 5W (x2) 5W (x2) 5W (x2) Camera O Sold separately – Smart Feature / Service OS webOS 23 webOS 23 webOS 23 Windows 365 O O O IoT O O O Voice Assistant O O O Mobile Casting/Mirroring AirPlay 2 / ScreenShare AirPlay 2 / ScreenShare AirPlay 2 / ScreenShare Accessory HDMI / Remote Controller HDMI / Remote Controller HDMI / Remote Controller # # # 1 Available options may vary by model and country. 2 Productivity programs require a subscription. 3 Sold separately. View the full article

2024 LG gram Laptops Provide High-Performance AI Capabilities and Innovative Connectivity Through ‘LG gram Link’ App SEOUL, Dec. 28, 2023 — LG Electronics (LG) is expanding its LG gram series in 2024, offering consumers a wider selection of compelling choices, including the new LG gram Pro. The perfect blend of power and portability, LG gram series ultra-lightweight laptops combine high-end specifications with exceptionally slim yet durable designs and all-day battery life. All 2024 models come with the latest AI-enabled functions on LG gram Link app, simplifying tasks like file sharing, photo sharing and screen mirroring across LG gram, Android and iOS devices. LG gram Pro and LG gram Pro 2-in-1 LG’s best-in-class LG gram Pro laptops (models 16Z90SP and 17Z90SP) come equipped with a Intel® Core Ultra processor with hybrid architecture, an NVMe PCIe 4.0 SSD and an NVIDIA GeForce RTX 3050 graphics card.1 The new LG gram Pro laptops are also embedded with the Intel® AI Boost, Intel’s neural processing unit (NPU) that can handle AI workloads even without a network connection. Moreover, the new LG grams include the compatibility-boosting LG gram Link app, which facilitates effortless file sharing, photo transfers and screen mirroring between LG gram (Windows) and Android or iOS devices.2 The app also has an integrated AI function that intelligently categorizes photos stored on gram and simplifies image searches through keyword identification. Strengthening compatibility and the overall LG gram experience, LG gram Link builds an interconnected ecosystem of devices, such as running smartphones and tablets with LG gram’s keyboard and mouse, offering users enhanced connectivity and scalability. The new LG gram Pro models feature a dual cooling system. The extra cooling power helps the new laptops to perform optimally, even when handling demanding software such as video-editing suites and AI image creation tools. With their ultra-slim and ultra-lightweight design, both the 16- and 17-inch LG gram Pro provide outstanding portability, sleek styling and premium performance, making them ideal for on-the-go professionals or anyone seeking a high-spec, on-the-go computing solution. The LG gram Pro laptops deliver stunning picture quality with superb color and contrast, offering 100 percent coverage of the DCI-P3 color space.3 Both models come with a Wide Quad XGA resolution (WQXGA / 2,560 x 1,600) IPS display, while the 16-inch LG gram Pro is also available with a WQXGA+ (2,880 x 1,800) resolution OLED display. For convenient connectivity, each model incorporates a variety of ports, including Thunderbolt 4, USB Type-C, USB Type-A and HDMI. The LG gram Pro 2-in-1 (model 16T90SP) has won a CES 2024 Innovation Award and has recently been listed in the GUINNESS WORLD RECORDS as the lightest 16-inch 2-in-1 laptop. This versatile, ‘convertible’ laptop also features a WQXGA+ resolution OLED display.4 It boasts an incredibly slim and ultra-lightweight design, measuring just 12.4 millimeters thick and weighing only 1,399 grams, making it easy to transport and ideal for productivity and entertainment purposes. The 360-degree adjustable hinge, 4-way super-slim bezel design, responsive touchscreen and wirelessly-chargeable pen provide users with exceptional flexibility and an elevated user experience. 2024 LG gram LG is also introducing new LG gram 17, 16, 15 and 14 laptops (models 17Z90S, 16Z90S, 15Z90S and 14Z90S) for 2024. Featuring slender, ultra-lightweight designs and long-lasting battery life, the LG grams are great for business travelers and busy go-getters. All 2024 LG gram models boast Intel® Core Ultra processors, NVMe PCIe 4.0 SSDs and high-brightness IPS panels with anti-glare coating. The LG gram 17 and gram 16 models come with WQXGA resolution displays and large screen sizes, making them suitable for both work and multimedia consumption. The smaller 15- and 14-inch models offer supreme transportability and an equally satisfying user experience. All models in the 2024 LG gram family are equipped with a built-in Full-HD (1,920 x 1,080) webcam for video calling and conferencing. They also come with a variety of user-friendly software, such as LG Glance by Mirametrix for security and privacy enhancement, as well as the new LG gram Link. “The LG gram Pro series introduces an exciting, new product range combining ultra-slim design with powerful performance,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “We will continue to expand the LG gram series, providing portable, high-spec devices that deliver a premium user experience.” Visitors to CES 2024 in Las Vegas from January 9-12 can check out LG gram products at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media. Specifications: 　 LG gram Pro (16Z90SP) LG gram Pro (17Z90SP) LG gram Pro 2-in-1 (16T90SP) Display Size 16-inch 17-inch 16-inch Display WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) LCD WQXGA (2,560 x 1,600) LCD Brightness (Typ.) OLED: 400nit 400nit OLED: 400nit LCD: 400nit LCD: 400nit Refresh Rate OLED: 48-120Hz (VRR) 31-144Hz (VRR) OLED: 48-120Hz (VRR) LCD: 31-144Hz (VRR) LCD: 31-144Hz (VRR) Weight 1,199g (iGPU) 1,299g (iGPU) 1,399g 1,279g (dGPU) 1,379g (dGPU) Size 357.7 x 251.6 x 12.4-12.8mm (iGPU) 12.6-12.9mm (iGPU) 357.25 x 253.8 x 12.4-12.9mm 357.7 x 251.6 x 13-14.4mm (dGPU) 13.2-14.6mm (dGPU) Battery 77Wh (iGPU) / 90Wh (dGPU) 77Wh Thermal Dual cooling system CPU Intel® Core Ultra 7 processor / Intel® Core Ultra 5 processor GPU Intel® Arc graphics (iGPU) Intel® Arc graphics NVIDIA RTX 3050 with GDDR6 4GB (dGPU) Memory Max 32GB (LPDDR5X Max 7,467MHz, Dual Channel) Storage Dual SSD (M.2) 256GB / 512GB / 1TB (Gen4 NVMe) Audio HD Audio with Dolby Atmos Speakers Stereo Speaker (3.0W x2) Smart AMP (MAX 5W x2) I/O Port 2x USB 3.2 Gen2, 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4), HDMI 2.1 Software LG gram Link, LG Glance by Mirametrix®, LG Smart Assistant Webcam FHD Webcam + IR Camera with Webcam & Dual Mic. 　 LG gram 17 (17Z90S) LG gram 16 (16Z90S) LG gram 15 (15Z90S) LG gram 14 (14Z90S) Display Size 17-inch 16-inch 15.6-inch 14-inch Display WQXGA (2,560 x 1,600) FHD (1,920 x 1,080) WUXGA (1,920 x 1,200) Brightness (Typ.) 350nit (60Hz non-touch), 320nit (60Hz, touch), 400nit (VRR) 350nit (IPS) / 300nit (AIT) 350nit Refresh Rate 60Hz / 31-144Hz (VRR, option) 60Hz Weight 1,350g (non-touch 60Hz) / 1,350g (non-touch VRR) / 1,415g (touch 60Hz) 1,199g (non-touch 60Hz) / 1,204g (non-touch VRR) / 1,260g (touch 60Hz) 1,290g (touch: 1,300g) 1,100g Size 378.8 x 258.8 x 17.8mm (non-touch 60Hz, non-touch VRR) 355.1 x 242.3 x 16.8mm (non-touch 60Hz, non-touch VRR) 356.27 x 223.4 x 16.95mm 312 x 214.3 x 16.9mm 378.8 x 258.8 x 18.8mm (touch 60Hz) 355.1 x 242.3 x 17.8mm (touch 60Hz) Battery 77Wh 72Wh Thermal Dual cooling system CPU Intel® Core Ultra 7 processor / Intel® Core Ultra 5 processor GPU Intel® Arc graphics Memory 8 / 16 / 32GB LPDDR5X (Dual Channel, 7467MHz) 8 / 16 / 32GB LPDDR5X (Dual Channel, 6400MHz) Storage M.2 (2280) Dual SSD slots, Gen4 2TB / 1TB / 512GB / 256GB (NVMe) Speakers Stereo Speaker 2.0W x 2 Stereo Speaker 1.5W x 2 Smart Amp (Max 5W) Audio HD Audio with Dolby Atmos I/O Port 2x USB 3.2 Gen2x1, 2x USB 4 Gen3x2 Type C (with USB PD, DisplayPort, Thunderbolt 4), 1x HDMI 2x USB 3.2 Gen2x1, 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4), 1x HDMI 2x USB 3.2 GEN1x1: 5G 1x USB 4 GEN3x2 (Thunderbolt): 40G 1x USB3.2 GEN2x1/DP1.4: 10G HDMI 2.1 (4K@60Hz) Software LG gram Link, LG Glance by Mirametrix®, LG Smart Assistant LG gram Link, LG Glance by Mirametrix®, LG Smart Assistant Webcam FHD IR Webcam with Dual Mic (face recognition) # # # 1 NVIDIA GeForce graphics card is optional. 2 Available when LG gram laptops are connected to Android or iOS devices via the same Wi-Fi network or with Bluetooth. 3 The OLED option offers 100 percent coverage of the DCI-P3 color space, while LCD model achieves 99 percent coverage. 4 LG gram Pro 2-in-1 is also available with a WQXGA resolution (2,560 x 1,600) IPS panel. Price may vary depending on the model. View the full article

Powered by the α8 AI Processor, LG’s Latest QNED TVs Elevate the Home Entertainment Experience With Lifelike Picture Quality on Ultra-Large Screens SEOUL, Dec. 28, 2023 — LG Electronics (LG) announced the newest lineup of 2024 QNED and QNED Mini LED TVs, offering a wider selection of screen choices including ultra-large 98-inch with vibrant picture quality, advanced AI-powered processing technologies, extensive personalization features and sophisticated design. Evolving further, LG 2024 QNED TVs have developed significantly more intelligence with the α8 AI Processor, improving upon its predecessor with a 1.3-fold increase in AI performance, a 2.3-fold enhancement in graphic performance and a processing speed that is 1.6 times faster. Leveraging cutting-edge technology for a more refined visual representation, AI Picture Pro offers the ultimate picture quality based on deep learning. This versatile feature adeptly distinguishes faces, objects and backgrounds within a scene, enriching the texture and fine details to present images with unparalleled realism. Dynamic Tone Mapping Pro splits the picture into blocks and analyzes each in real-time to detect the darkest and brightest areas, elevating the details with precise HDR optimization to deliver three-dimensional image quality. With Personalized Picture Wizard, users can effortlessly customize the image quality by simply selecting a few preferred images from a given selection that are intelligently set up through deep learning. In addition to vibrant picture quality, AI Sound Pro captivates viewers with the audio excellence of virtual 9.1.2 surround sound from the TVs’ built-in speakers. For a unified audio system, WOW Orchestra seamlessly integrates the LG Sound Bar and the TV’s speakers, resulting in a mesmerizing 3D sound experience. Featuring LG’s Quantum Dot and NanoCell color technologies, the company’s latest QNED TVs deliver crisp and vivid picture quality for hyper-realistic viewing. With enhanced color reproduction, the authentic colors of QNED TVs heighten the visual depth for a more immersive and three-dimensional home entertainment experience. Achieving realistic contrast, LG QNED Mini LED TVs utilize Precision Dimming technology to improve gradations and accurate backlight control, and LG QNED TVs feature local dimming technology for vivid contrast and exceptional brightness. The LG QNED Mini LED TV QNED90 model features Million Grey Scale that differentiates between shades of gray and represents gradation with a 20-bit accuracy, providing immensely vibrant contrast. Boasting a sleek and sophisticated design with a slim profile of only 29mm, LG 2024 QNED TVs, including the QNED85 and QNED80 models, blend into any space and add a premium touch to the household. The TVs can also be mounted on the wall, providing greater flexibility for furniture and appliance arrangement. LG 2024 QNED TVs also elevate the home entertainment experience with versatile personalization and increased convenience. With the webOS Re:New program,* LG is offering an upgrade to the latest version of its webOS smart TV platform to give more smart TV owners the most up-to-date user experience for the next five years. This notable offer comes to LG QNED Mini LED 8K models launched in 2022 (QNED99 and QNED95 series) and will be extended to additional models in the QNED TV lineup worldwide in the future. By utilizing the latest LG webOS smart TV platform, users can create individual profiles to tailor the experience to their preferences. The TVs can differentiate between voices based on the user profiles and offer personalized recommendations by interpreting patterns from their comprehensive usage history. Furthermore, the main home UI screen of the newest version of webOS features Dynamic Q Card for fast, effortless access to its services, with customized organization into groups, such as Home Office, Home Hub, Sports and Games. To enjoy users’ favorite digital media, LG 2024 QNED TVs also support Apple AirPlay and Chromecast for enhanced convenience in connectivity and compatibility with mobile devices. Enhancing the user experience for individuals with diverse abilities, LG 2024 QNED TVs supplies an array of accessibility features including dedicated menu settings, sign language avatars, remote control tutorials, and guides for quick problem resolution. LG’s 2024 QNED TV lineup caters to customers’ diverse needs and preferences with a broad range of screen sizes, led by the ultra-large 98-inch blockbuster, a truly massive screen that will fully immerse viewers with its magnitude. The addition of the giant 98-inch model addresses the growing demand for larger TVs in the premium LCD TV market, and the extensive lineup also provides customers with multiple alternatives that will ideally suit any space, including 43, 50, 55, 65, 75 and 86-inch screens. “The LG 2024 LG QNED TV lineup takes the viewing experience to a whole new level with an advanced processor that enables outstanding audio-visual experiences across various screen sizes, while also providing a personalized user experience tailored to each individual’s unique lifestyle and preferences,” said Baik Seon-pill, head of the LG Home Entertainment Company’s Product Planning Division. “We remain committed to delivering an unparalleled customer experience, drawing upon our decade-long expertise with webOS.” CES 2024 visitors will have the opportunity to explore LG’s most recent innovations and technologies in home entertainment experiences at the company’s booth (#16008, Las Vegas Convention Center) from January 9-12. To keep up with all of LG’s exciting announcements at CES by following #LGCES2024 on social media. # # # * Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. View the full article

Company’s Game-Changing Innovation Leverages the Latest AI, Autonomous Mobility Technology and Conversation Services for a Smarter Life at Home SEOUL, Dec. 27, 2023 — LG Electronics (LG) is ready to unveil its innovative smart home Artificial Intelligence (AI) agent at CES 2024. LG’s smart home AI agent boasts robotic, AI and multi-modal technologies that enable it to move, learn, comprehend and engage in complex conversations. An all-around home manager and companion rolled into one, LG’s smart life solution enhances users’ daily lives and showcases the company’s commitment to realizing its “Zero Labor Home” vision. With its advanced ‘two-legged’ wheel design, LG’s smart home AI agent is able to navigate the home independently. The intelligent device can verbally interact with users and express emotions through movements made possible by its articulated leg joints. Moreover, the use of multi-modal AI technology, which combines voice and image recognition along with natural language processing, enables the smart home AI agent to understand context and intentions as well as actively communicate with users. Functioning as a ‘moving’ smart home hub, this AI agent connects with and controls smart home appliances and household IoT devices. Through LG’s latest collaboration with Qualcomm Technologies, Inc., the AI agent is equipped with the Qualcomm®, Robotics RB5 Platform, enabling powerful on-device AI features such as face and user recognition. The AI agent utilizes its built-in camera, speaker and various sensors to gather real-time environmental data, including temperature, humidity and indoor air quality. LG’s advanced AI technologies analyze this data, continuously learning and combining it with external information. The AI agent can even act as a pet monitor and security guard, providing users with the ability to see and care for their pets remotely and sending alerts if any unusual activity is detected. What’s more, the LG smart home AI agent offers exceptional versatility and scalability. For example, it can autonomously patrol the home when no one is there, moving from one room to another and sending notifications to the user’s smartphone if it finds an open window or any lights left on. Additionally, it can help conserve energy by connecting with a smart outlet and turning off unused devices throughout the house. When the user returns home, the AI agent greets them at the front door, discerns their emotions by analyzing their voice and facial expressions, and selects music or other content to suit their mood. It also assists users in their daily lives by providing transportation details, weather updates, personal schedules or reminders to take medications. With the smart home AI agent and its active hub features, LG aims to liberate users from the burden of housework and seeks to establish itself as a dominant player in the smart home market. “Our groundbreaking smart home AI agent combines cutting-edge autonomous mobility and AI technologies with advanced communication capabilities and services to help free customers from household chores,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A smart life solution company, LG will continue to help customers experience a smarter, more enjoyable life at home.” Visitors to CES 2024 from January 9-12 can see all of the LG’s latest smart life solutions, including the smart home AI agent, at the company’s booth (#16008, Las Vegas Convention Center). # # # View the full article

2024 UltraGear OLED Gaming Monitor Lineup Introduces Pixel Sound Technology, Delivering Clear, Cinematic Audio That Brings a New Dimension to Gaming SEOUL, Dec. 21, 2023 — LG Electronics (LG) is set to unveil its latest lineup of UltraGear OLED gaming monitors, designed to provide superior gaming experiences. The expanded lineup includes the highly anticipated 32-inch 4K gaming monitor (model 32GS95UE), which boasts a 240Hz refresh rate, an ultra-fast 0.03ms Gray-to-Gray (GtG) response time, and LG’s Dual-Hz feature and Pixel Sound technology. The company is also introducing stellar 39- and 34-inch models with ultra-wide curved screens: the 39GS95QE and the CES 2024 Innovation Award-winning 34GS95QE. The First Dual-Hz Gaming Monitor to Offer 4K 240Hz / FHD 480Hz The groundbreaking 32GS95UE is the first UltraGear monitor equipped with the new Dual-Hz feature, allowing users to switch between 4K (3,840 x 2,160) at 240Hz and Full-HD (1,920 x 1,080) at 480Hz with one simple click. This time-saving innovation, easily managed via a hotkey or joystick’s directional switch, lets users instantly apply the optimal combination of screen resolution and refresh rate for the genre of game they’re playing. For fast-paced action titles and shooting games, users can select FHD 480Hz, while visually rich story-driven games can be enjoyed in 4K 240Hz. In addition to the Dual-Hz feature, the 32-inch UltraGear OLED possesses an impressive 0.03ms (GtG) response time that helps eliminate motion blur, boost clarity and deliver dynamic gameplay. This, combined with the exceptional color and contrast that LG’s self-lit OLED technology is known for, takes the visual experience to a whole new level. The 32GS95UE further enhances the user experience with its minimal screen bezels and powerful, nuanced sound. LG’s 4-side virtually borderless design provides a stunning display that doesn’t distract from the on-screen action. The monitor creates an exhilarating, three-dimensional soundscape with Pixel Sound technology and an integrated front-facing sound system featuring two woofers and support for DTS Virtual:X. The speakers are cleverly hidden behind the OLED panel itself, eliminating the need for external speakers and saving valuable desk space. Elevating Gaming Immersion Through Innovative Design The CES 2024 Innovation Award-winning 34-inch 34GS95QE and its larger sibling, the 39-inch 39GS95QE, expand the gaming experience with their 800R-curved, 21:9 aspect ratio UltraWide Quad-HD (3,440 x 1,440) resolution OLED displays. Elevating user immersion, these panoramic monitors also feature LG’s Anti-Glare & Low Reflection Coating, a 4-side borderless design, 240Hz refresh rate and 0.03ms (GtG) response time. The 800R curvature and cinematic 21:9 format of the 34GS95QE and 39GS95QE, together with LG’s OLED display tech, add a new dimension to gaming and content viewing. The latest LG UltraGear OLED gaming monitors also incorporate the new Unity Hexagonal design rear cover, seamlessly integrating sleek aesthetics with efficient cable management. The slim ‘L’ Stand, introduced this year, offers ergonomic benefits, stability and space-efficiency. Along with tilt-, height-, pivot-, and swivel-adjustability, the stand has a smaller footprint than 2023’s V-shaped stand, helping to free up space and increase desk usability. The stylish and functional stand also provides installation flexibility and contributes to the monitors’ unapologetically futuristic look. More Models to Meet Gamers’ Diverse Demands Along with the new 32-incher, and the 34- and 39-inch curved models, LG’s 2024 UltraGear OLED gaming monitor lineup welcomes two 45-inch monitors and a 27-inch monitor (models 45GS95QE, 45GS96QB and 27GS95QE). These upgraded versions of the highly acclaimed 45GR95QE and 27GR95QE further enhance the UltraGear family, delivering the exceptional gaming experience that LG’s premium gaming monitor brand is known for. With high refresh rates, fast response times and outstanding picture quality, these monitors meet the expectations of discerning consumers. Additionally, all three models are VESA DisplayHDR True Black 400 certified, offering high-brightness screens that produce deep blacks and enhance the depth and detail in darker game environments. A strong performer, the 45-inch 45GS96QB takes users deeper into their favorite games; its UltraWide QHD resolution curved (800R) OLED display and built-in speakers ensuring realistic visuals and sound. Meanwhile, the 27GS95QE is a great option for smaller spaces, providing a 27-inch flat screen OLED display with all the specifications and features needed for next-level gaming. “LG’s new lineup of UltraGear OLED gaming monitors elevates the gaming experience with groundbreaking technologies and a variety of sizes and form factors,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG is dedicated to leading the gaming monitor segment and meeting gamers’ needs, designing innovative products that deliver a deeply satisfying visual and audio performance.” To learn more about the new UltraGear OLED gaming monitors, visit LG.com US starting this month. Specifications: LG UltraGear OLED Gaming Monitor (32GS95UE) LG UltraGear OLED Gaming Monitor (39GS95QE) LG UltraGear OLED Gaming Monitor (34GS95QE) Display Type OLED (anti-glare low reflection (AGLR)) OLED (anti-glare low reflection (AGLR)) OLED (anti-glare low reflection (AGLR)) Screen Size 32-inch 39-inch 34-inch Aspect Ratio 16:9 21:9 21:9 Resolution 3,840 x 2,160 3,440 x 1,440 3,440 x 1,440 Color Gamut DCI-P3 98.5% DCI-P3 98.5% DCI-P3 98.5% Contrast Ratio (Typ.) 1,500,000:1 1,500,000:1 1,500,000:1 Refresh Rate (Max.) 240Hz 240Hz 240Hz Response Time 0.03ms GtG 0.03ms GtG 0.03ms GtG Curvature – 800R 800R HDR VESA DisplayHDR True Black 400 Adaptive Sync G-SYNC Compatible FreeSync Premium Pro Connectivity HDMI 2.1 x2 DisplayPort 1.4 x1 4-pole headphone out (DTS Headphone:X) Speaker Yes (Pixel Sound Technology + Woofer) No No Stand Tilt Tilt Tilt Height Height Height Swivel Swivel Swivel Pivot – – 　 LG UltraGear OLED Gaming Monitor (45GS95QE) LG UltraGear OLED Gaming Monitor (45GS96QB) LG UltraGear OLED Gaming Monitor (27GS95QE) Display Type OLED (anti-glare low reflection (AGLR)) OLED (anti-glare low reflection (AGLR)) OLED (anti-glare low reflection (AGLR)) Screen Size 44.5-inch 44.5-inch 26.5-inch Aspect Ratio 21:9 21:9 16:9 Resolution 3,440 x 1,440 3,440 x 1,440 2,560 x 1,440 Color Gamut DCI-P3 98.5% DCI-P3 98.5% DCI-P3 98.5% Contrast Ratio (Typ.) 1,500,000:1 1,500,000:1 1,500,000:1 Refresh Rate (Max.) 240Hz 240Hz 240Hz Response Time 0.03ms GtG 0.03ms GtG 0.03ms GtG Curvature 800R 800R – HDR VESA DisplayHDR True Black 400 Adaptive Sync G-SYNC Compatible FreeSync Premium Pro Connectivity HDMI 2.1 x2 DisplayPort 1.4 x1 – USB-C 65W – 4-pole headphone out (DTS Headphone:X) Speaker No Yes No Stand Tilt Tilt Tilt Height Height Height Swivel Swivel Swivel – – Pivot # # # View the full article

From Education to Casual Games, Art and Wellness, LG Smart TVs Are Delivering Experiences Filled With Enjoyment, Personal Growth and Excitement for All SEOUL, Dec. 21 2023 —. LG Electronics (LG) presents an array of new apps available on the company’s smart TVs to meet users’ individual preferences and interests. The extensive selection of services is convenient and easily accessible on the big screen at home, enhancing various lifestyles with fun and enjoyment. Supporting individuals of all ages on a lifelong journey of learning, the new LG Smart TV services recognize unique learning needs and the desire for knowledge and personal growth. A notable addition to the services is Udemy, a leading online skill development marketplace and learning platform. Marking its first TV product appearance with its debut on LG TVs, Udemy empowers individuals and organizations with flexibility and effective skill development by offering access to over 200 thousand courses across more than 3,000 subjects in over 75 languages. With a track record of benefiting 67 million learners, Udemy allows users to validate their achievements and celebrate their success with the knowledge they have gained. The platform consistently achieves high user satisfaction scores, providing a wide range of courses created by more than 70,000 global instructors tailored to users’ personal growth and professional development, from programming and data science to leadership and team building. The lecture recommendations are personalized to each individual, using the power of AI systems that analyze and match learners’ unique interests and goals. LG Smart TVs also provide engaging learning platforms for children. ABCmouse is a comprehensive, research-validated digital learning solution for children ages 2 to 8, offering thousands of individual learning activities for young learners. Designed by leading education experts, children can explore a curriculum that encompasses all key academic subjects, including reading and language arts, math, science, health, social studies, art, and music on an LG Smart TV, diving into a dynamic world of engaging learning experiences. Young learners can also delight in interactive learning with digital educational content from The Pinkfong Company, which presents engaging songs and stories featuring the globally-beloved characters Pinkfong and Baby Shark. What’s more, the upcoming Baby Shark World for Kids app on LG’s webOS platform promises diverse experiences, including English learning, cultivating healthy habits, singing and dancing to the rhythm, and enjoying cinema versions of movies – all within an interface optimized for TV. LG Smart TVs further elevate the entertainment experience with the ability to delight in a variety of casual games. Volley, a leading creator of voice AI games like Song Quiz, The Prize is Right and Jeopardy!, brings its top properties directly to the big screens of LG Smart TVs. Anipang Match, a web3 casual puzzle game developed by Wemade Play, integrates a play-to-earn model within the WEMIX PLAY blockchain game platform, delighting users with its cute characters and offering valuable coin rewards. Making its TV product debut, the larger screen will create a more immersive gaming experience, with intuitive play via the LG Magic Remote. The most recent services and features available on LG Smart TVs cater to various lifestyles and individual preferences. Users can prioritize their health and wellness with Alo Moves, the award-winning holistic wellness platform by popular athleisure brand Alo Yoga that provides expert-led yoga, fitness, mindfulness, self-care, and nutrition programs for all levels. The platform is hyper-personalized and provides class recommendations based on users’ goals and interests. With Saatchi Art and Daily Art Story, a home will effortlessly transform into a captivating art gallery with professionally curated collections. What’s more, thanks to technologies developed by leading digital art platform company DASVERSE, LG Smart TVs deliver visually stunning quality that brings artwork to life. LG’s latest innovations and achievements in creating a smarter, better life will be on show at CES 2024 from January 9-12 in the company’s booth (#16008, Las Vegas Convention Center). To keep up with every LG CES announcement, follow #LGCES2024 on social media. # # # View the full article

For a More Eco-Conscious Way of Living, LG mycup Makes Tumbler Users’ Daily Lives Cleaner and More Convenient SEOUL, Dec. 20, 2023 — LG Electronics (LG) is set to unveil its innovative tumbler washer, LG mycup, at CES 2024. This unique cleaning solution features state-of-the-art technology to enhance the daily hygiene of tumbler users, while its sophisticated design embodies LG’s commitment to environmental sustainability. With the increasing number of eco-conscious consumers using tumblers, LG mycup simplifies the cleaning process and encourages the regular use of reusable cups and tumblers. This practical washer lets users clean one tumbler at a time by simply placing it inside and selecting from two cleaning courses – Quick Wash and Extra Wash – through the LG mycup app. The cleaning process is then conveniently displayed on the upper display panel to let users check wash status and receive an app notification when the cycle is complete. Both courses utilize a 65-degree Celsius hot water cycle to ensure thorough and sanitary cleaning. By employing bubble jet technology, the Quick Wash course cleans the inside of the tumbler in just 30 seconds. And for the thorough cleaning and drying for harder-to-clean residues like dairy, the Extra Wash course utilizes an integrated air-drying design to clean and gently dry the tumbler with a multi-directional water jet and powerful hot air. Designed to take up minimal space, LG mycup’s slim and compact design maximizes space utilization without compromising performance. Its space-efficient dimensions1 make it ideal for various environments, from trendy cafés to busy offices and educational institutions. The washer’s simple yet modern design seamlessly integrates into any interior, combining functionality and aesthetics. As part of LG’s ESG commitment, Better Life for All, the innovative tumbler washer incorporates eco-conscious technologies from LG dishwashers to save water. For example, LG’s Bubble-Jet technology significantly reduces water usage while maintaining exceptional cleanliness standards.2 What’s more, LG mycup aims to encourage more people to use tumblers as a way of living a low-carbon lifestyle that reduces disposable cup waste. “The compact, easy-to-use LG mycup washer cleans tumblers fast and effectively with its powerful cleaning capabilities, which promotes a sustainable lifestyle that protects our planet for future generations,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop products that impact our customers’ daily lives and the environment in a positive way, as we pave the way to a cleaner future.” Visitors can experience LG mycup alongside the company’s latest innovations at its CES booth (#16008, Las Vegas Convention Center) from January 9-12. # # # 1 Product dimensions: 230mm width, 420mm 430mm depth, 900mm height (excluding display height). 2 The bubble jet nozzle applied to the Quick Wash mode of the LG mycup tumbler washer for the field test provides 17 percent reduction in water usage. Based on the joint research result conducted with Seoul National University. Results may differ depending on load compositions and environmental factors. View the full article

With Immersive Sound, Versatile LG TV Integration and Enhanced Features, LG Provides Elevated Audio Experience With Latest Soundbars SEOUL, Dec. 19, 2023 — LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models. Crafted to seamlessly complement LG TVs, these soundbars promise an elevated home cinema experience through their robust sound quality, well-rounded features and sophisticated designs. Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X. WOWCAST takes audio excellence a step further, allowing the S95TR and SG10TY models to connect wirelessly to LG TVs, ensuring superior sound without any compromise, even when playing Dolby Atmos audio. All three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV. At the forefront of LG’s new soundbar lineup is the premium S95TR model, delivering an impressive 810W output and captivating surround sound through its 15 channels. The S95TR boasts five up-firing channels, including the industry’s first center up-firing speaker, creating an unparalleled three-dimensional audio experience with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level. The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections. The SG10TY, another new LG soundbar, serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SG10TY model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SG10TY model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV. LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, providing sharpened voice clarity. The angled design ensures harmonious audio and visual in alignment with the TV screen’s level. A dedicated bracket for the S70TY model* allows users to place the soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution for direct attachment, eliminating the need to drill holes in the wall during installation. The bracket allows customizable wall-mounting of the S70TY soundbar at various heights or locations, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience. LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration – a feature praised by both consumers and experts for its audio enhancement – rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation. In 2024, LG also plans to introduce new editions of speakers and earbuds to the global market. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with 20-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, presenting a new lighting design that emanates a sense of openness and diffusion. LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter. “LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG’s premium soundbar products, ensuring our customers enjoy the very best with further enhanced surround sound optimized for LG OLED TVs and LG QNED TVs.” LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media. # # # * This dedicated bracket for the S70TY model is available for separate purchase. View the full article

Designed in Partnership With Global Leader in Glazing Solutions, LG’s Next-gen Transparent Antenna Delivers Seamless Design and Enhanced Telecommunications SEOUL, Dec. 18, 2023 — LG Electronics (LG) will unveil its transparent antenna for automobiles at CES 2024. LG’s transparent film-type antenna, which is applied directly to vehicle glass, was designed in collaboration with renowned French glass manufacturer, Saint-Gobain Sekurit. A transformative telecommunications technology, the company’s transparent telematics solution is expected to make waves in the rapidly evolving mobility sector while further strengthening LG’s position in the automotive solutions market. The automotive industry, where electric vehicles are now the norm and autonomous and software-defined vehicles are soon to arrive, is set for a connectivity revolution. This transformation demands cutting-edge telecommunications environments capable of real-time data exchange within high-tech personal spaces. Designed for compatibility with various types of glass and vehicle designs, LG’s transparent antenna will be available as an on-glass or in-glass solution. The broad surface application of the film-type antenna guarantees reliable telecommunications performance and provides scalability to handle increased network traffic. Extremely adaptable, LG’s latest telematics innovation offers improved connectivity with support for 5G, GNSS (Global Navigation Satellite System) and Wi-Fi. The transparent antenna can be seamlessly integrated in car windshields or glass sunroofs. This means vehicle manufacturers don’t have to make any design concessions when developing new models as it removes the need for the kind of housing typically required to accommodate conventional antennas. The film-type antenna features more than 80 of LG’s patented innovations, including the design capability to make antenna patterns transparent and transparent electrode technology. LG, in partnership with Saint-Gobain Sekurit, enhanced product integrity by developing a method to apply the transparent antenna onto glass. The leading glass maker is equipping electric vehicles worldwide. “We’re pleased to unveil our smart glass featuring LG’s transparent antenna technology,” said Thibaut Heitz, Innovation and R&D Director of Saint-Gobain Sekurit. “In collaboration with LG, a leader in vehicle component solutions, we are pioneering advancements in vehicle telecommunications. Our common objective aim is to provide an enriched and unique in-vehicle environment, bringing the future of mobility to fruition.” “Created through our close partnership with Saint-Gobain Sekurit, the transparent antenna is a next-generation product that has proven its exceptional communications performance for automotive applications via vehicle tests,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “As a global leader in telematics and automotive solutions, LG is committed to advancing its technological capabilities and will continue to introduce new solutions that drive the evolution of the mobility experience.” # # # View the full article

Leveraging Cybellum’s Expertise in Digital Security, the New Platform Automatically Monitors and Protects Vehicles from Cybersecurity Threats SEOUL, Dec. 14, 2023 — LG Electronics (LG) and Cybellum will be introducing its Cyber Security Management System (CSMS) Cockpit platform to automotive OEMs at CES 2024. Designed in a collaborative effort between LG and Cybellum, the automotive cybersecurity company acquired by LG in 2021, the CSMS Cockpit platform monitors and maintains vehicle cybersecurity. The sophisticated solution streamlines cyber-assurance and incident response tasks for OEMs, ensuring vehicles remain digitally secure and fully compliant with evolving cybersecurity regulations. An area of growing importance, automotive cybersecurity is set to take center stage in the mobility sector as WP.29 UNECE R155 cybersecurity regulations continue to come into effect. From July 2024, all vehicles produced by OEMs must meet the newly established suite of cybersecurity standards to obtain type approval, which is a prerequisite for selling vehicles in 54 countries, including EU member states, the UK, Japan and South Korea. Supporting OEMs to comply with the coming changes, LG and Cybellum’s CSMS Cockpit is a complete platform that addresses the many challenges of automotive cybersecurity management. The CSMS Cockpit platform swiftly identifies security vulnerabilities, proactively monitoring and taking preventive measures to negate potential threats. LG and Cybellum’s solution can thoroughly analyze vehicle components over the course of its lifespan (approximately 20 years), generating and managing a comprehensive database spanning development and real-world usage. Automatically addressing security concerns and tracking response efficacy, the platform enables real-time risk detection and inspection protocols for individual components. The CSMS Cockpit serves as a control center for product security – from monitoring to management – allowing automakers to promptly assess and address any component-related security threats. In addition, it actively evaluates newly-identified threats and their possible impact on manufacturers’ parts, enhancing overall security reliability. “The CSMS Cockpit, a product of our collective expertise, will empower automotive OEMs to navigate the complexities of cybersecurity management with unprecedented efficiency and effectiveness,” said Slava Bronfman, CEO of Cybellum. “We are confident that this groundbreaking platform will set a new benchmark for cybersecurity excellence, shaping the future of secure connected vehicles.” “LG’s automotive component development experience and Cybellum’s automotive security expertise come together in the CSMS Cockpit, a solution that will help automakers deliver the standard of cybersecurity required both now and in the future,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We recognize the growing importance of auto cybersecurity, and are committed to providing platforms and technologies that support data integrity and vehicle safety in an increasingly digital environment.” # # # View the full article

Have you ever been frustrated trying to find the best location for your TV in your living room? Should it be on this side of the wall or the other? In heavily populated cities like Seoul, South Korea, where many live in apartments, it’s very often the case that a TV is placed on a media console in front of a living room wall to free up more space. This, however, can be an eyesore to those who want to decorate their room differently or just simply dislike having a black screen and cable clutter all open to view. These were some of the annoyances and inconveniences LG aimed to address with its Lifestyle Screens. LG OLED Objet Collection TVs seek to blur the line between state-of-the-art home appliances and designer furnishings. They boast a modern, minimalist design language that focuses on elevating and blending in effortlessly to any indoor environment. As suggested by the word objet – a decorative object meant to be exhibited or open to view – the collection seeks to provide a compelling way for customers to express their unique tastes and personality. In line with this concept, the LG OLED Objet Collection Posé was designed as a TV resembling a high-end furniture piece or art object, complementing the décor in any part of a room. The TV’s gently curved edges and muted, calming beige fabric finish is soft to the look and touch, adding a stylish charm to the room, wherever it is placed. It blends in particularly well with similar colored rugs, creating a cozy atmosphere. It wasn’t long before the aesthetically-pleasing design began to garner the attention of the people who were searching for ways to better meld the TV into their living room design. Aesthetics, however, was not the sole focus in the development of Posé. The design process is actually said to have begun with trying to make a practical TV that can answer some of the difficulties that came with installing a TV. Then came the long and arduous deliberation into how the product should fit in the room – the most challenging job of making it blend in with the surroundings. The result was a successful fusion of art, design and practicality. The LG OLED Objet Collection Posé offers a solution to the common challenges faced when integrating a TV into a living room, providing homeowners with a visually pleasing and functional option. With its elegant aesthetics and thoughtful features, Posé redefines the concept of a TV, transforming it into a statement piece that enhances the overall ambiance of any room. # # # View the full article

Photo Credit: CBS Media Ventures / The Drew Barrymore Show Finding the time and means to make daily living easier can be a significant challenge. The pace and pressures of our modern world make it difficult to think outside of our well-worn routines. Fortunately, LG, recently recognized as America’s most reliable line of home appliances,1 can help bring convenience and comfort to everyday life. In the fourth and current season of “The Drew Barrymore Show,” the globally popular American talk show hosted by actress and producer Drew Barrymore, the company is showcasing its latest lifestyle innovations and sharing some sage tips and helpful hacks for simplifying life at home. Photo Credit: CBS Media Ventures / The Drew Barrymore Show Fans of the show will now be familiar with LG’s cutting-edge kitchen and laundry solutions, which have been featured in several segments with Barrymore and her guests demonstrating clever ways to reduce the time and effort spent on household chores. Photo Credit: CBS Media Ventures The first episode of the show, originally aired on October 24 2023, featured a range of LG kitchen appliances, including the 30-inch Electric Cooktop, Double Wall Oven with InstaView®, True Convection, Air Fry and Steam Sous Vide, and the Counter-Depth MAX French Door Refrigerator with four types of ice. Together with lifestyle guru Danny Seo, known as @dannyseomag, Drew explored her show’s newly remodeled kitchen, showed off her famous sense of humor and cooked up some delectable dishes making full use of LG’s innovative appliances. Photo Credit: CBS Media Ventures/The Drew Barrymore Show During the segment, Danny demonstrated his recipes for ‘Massaged Brussels Sprouts’ and ‘Creamed Corn Sheet Pan Tart,’ sharing his secrets on the art of healthy cooking while using the latest LG kitchen solutions to prepare his inspired culinary creations. With its SmoothTouch glass panel, LG’s cooktop provides precise heat management and effortless touch control. Photo Credit: CBS Media Ventures/The Drew Barrymore Show Also seen in the episode was LG’s Counter-Depth MAX refrigerator, which keeps ingredients fresh and cool and boasts the largest capacity of any counter-depth type French Door model,2 and the versatile smart double wall oven. As demonstrated by the entertaining duo of Drew and Danny, the oven’s LG InstaView panel lets users check on the progress of their meal simply by knocking twice on the door, thus keeping the heat inside and the cooking temperature stable. The partnership between LG and the Drew Barrymore Show is a gift for those seeking greater simplicity in their lives, offering up wisdom and innovation from a company that embraces optimism and the belief that “Life’s Good.” In the first segment, she had nothing but love for LG and its smart, stylish and reliable appliances. She thanked LG for being one of the first major corporate brands to partner with her show since its inception. Stay tuned to the Drew Barrymore Show throughout the season to discover more tips, tricks and hacks for an easier life, proudly brought to you by LG, America’s most reliable line of home appliances.1 # # # 1 According to a 2023 leading consumer testing organization. 2 TLG Counter-depth MAX refrigerator offers a capacity of 25.5-cubic feet, despite a nine percent reduction in depth compared to a conventional French-Door model. Its interior space provides 25 percent more room for storing food and drinks than LG’s previous counter-depth models, based on an internal study utilizing average cans to quantify available storage space, conducted in March 2022 (comparing LG models LRFVC2406S and LRFOC2606S). View the full article

To Become a Smart Life Solutions Company, LG is Harnessing AI to Expand and Enhance Living Spaces and Customer Experience SEOUL, Nov. 28, 2023 — LG Electronics (LG) invites consumers from around the world to tune in to its LG World Premiere press conference and to come visit its exhibition booth at CES in Las Vegas this January. The press conference, hosted under the theme ‘Reinvent your future,’ is scheduled to kick off at 08:00 (PST) on January 8 at the Mandalay Bay Convention Center. Arriving on stage first, LG CEO William Cho will be announcing the company’s key areas of focus for 2024 and beyond. Major topics will include LG’s transformation into a Smart Life Solution Company – declared earlier in July as Future Vision 2030 – and how it is leveraging AI to expand and enhance both the living space and the customer experience. The LG World Premiere is set to unveil more details of what the vision truly means and promises for the consumers. The state-of-the-art products unveiled during the press conference will be on show during CES 2024 at LG’s booth. Along with impressive displays, jaw-dropping technology installations and entertaining interactive exhibits, visitors can explore and learn more how its innovations will improve lives across various areas, including the home, commercial and mobility. LG World Premiere will be livestreamed on the LG website and LG Global YouTube channel. # # # View the full article

Company Aims for Further Growth and Changes to Enhance Customer Value in Rapidly Changing Global Market SEOUL, Nov. 24, 2023 — LG Electronics (LG) today announced organizational changes to take another leap forward towards achieving the Future Vision 2030 announced in July. The changes are being implemented to strengthen organizational capabilities and business competitiveness to realize the vision of transforming into a Smart Life Solution Company that connects and expands various spaces and experiences of customers beyond home appliances. A key piece of the forward-thinking strategy is the newly-established Overseas Sales and Marketing Company, which will report directly to LG CEO William Cho. The company will be led by Thomas Yoon, who previously served as the president and CEO of LG Electronics North America. The Overseas Sales and Marketing Company will play a crucial role in accelerating change and growth as well as enhancing LG’s global brand power by discovering and developing opportunities to create customer value. The new organization will manage overseas sales subsidiaries in North America, Europe, the Middle East and Africa, Latin America and Asia; Global Marketing Group; and the Direct-to-Consumer (D2C) Sales Business Group. The company will not only seek to strengthen executive capabilities in the overseas operations of strategically critical businesses including B2B operations, but also provide necessary support to bolster qualitative growth of all other business units by aiding the development of overseas sales expertise as well as accelerating the advancement of platform-based businesses and innovative D2C business models. The D2C Business Sales Group will take on the role of expanding customer contact points by strengthening Online Brand Shop (OBS) activities and customer data-based digital marketing capabilities. While maintaining its agile and responsive decision-making system across all four business units, LG will aim to spur further development of original technologies in each business unit and support the company’s business transformation. The Home Appliance & Air Solution (H&A) Company will establish an engineering sales division under the Air Solution Business to enhance the engineering capabilities to maximize business synergy in heating, ventilation and air conditioning (HVAC), its core B2B business area. In addition, the Home Beauty Business will be transferred from the Home Entertainment Company to the H&A Company to create synergy with existing strong product lineups in ‘Home’ spaces. The Home Entertainment (HE) Company is set to further accelerate its transition to become a media and entertainment powerhouse. To strengthen the smart TV operating system webOS, the webOS SW Development Group will be established for direct reporting to Park Hyoung-sei, president of the HE Company. Also, the eXtended Reality (XR) Business Division will be established directly under the headquarters. Leading the company since 2019, president Park has been promoted in recognition of his contribution to upgrading the company’s business portfolio, improving profitability of premium product lineups and growing the webOS platform while solidifying the company’s position in the global OLED TV market. The Vehicle component Solutions (VS) Company will set up the Global Customer Strategy Division directly under its headquarters to establish an integrated strategy for order and sales management and strengthen marketing functions to accelerate the growth of the business. The Business Solutions (BS) Company will expand sales and business operations in major regions such as North America, Europe, the Middle East and Africa, Latin America and Asia. The current B2B India Business Department will be upgraded into the B2B India Business Division to maintain continuous growth in the country. All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year. # # # View the full article

LG Offers Greater Versatility Across a Wider Range of Products From Third-Party Brands With Latest Upgrade to Its webOS Ecosystem SEOUL, Nov. 17, 2023 — LG Electronics (LG) announced that the new webOS Hub 2.0S for third party brands – released for TVs in September – is branching out this month to include smart monitors, responding to the expanding smart TV market as well as the highly increasing number of single-person households. While smart TVs are catered to family households, the rising trend of single-person households has led to a significant demand for smart monitors, making webOS Hub 2.0S, which offers both convenience and a large variety of content, a great choice for smaller screens as well. The new webOS Hub 2.0S presents greater hardware adaptability, broadening its availability beyond smart TVs, and is able to provide more options for third-party brands to offer a customizable user experience. A new addition on the main home UI screen of webOS Hub 2.0S is the Card App Home Hub & Music, granting access to an abundance of services with one remote click. Featuring a smart home ecosystem dashboard, users can customize control capabilities with supportive device status monitoring for TVs and IoT-based devices. Designed to meet a diverse range of user needs, the webOS Hub 2.0S offers comprehensive services with a variety of features. Users can easily access music from popular apps such as Spotify or music stored in USB drives via the Card App Music feature. Functions such as Remote PC allow easy access to content for hybrid work, ensuring users a seamless transition to office PCs or laptops. The platform enables convenient video calling and conferencing with support for USB cameras* and encourages productivity with an elevated home fitness experience. To cater to students and working professionals, webOS 2.0S allows accessibility to streaming services like Netflix and YouTube. Compatibility with Apple Home and AirPlay* enables users to easily and securely control compatible smart home accessories and effortlessly stream movies, music, games, and photos using their Apple devices as well. Affirming its exceptional services and unparalleled versatility, LG has diligently bolstered its market presence over the past three years by integrating the webOS Hub into various third-party products with over 300 brands joining in this exciting endeavor. Following the success of the company’s approach, LG is expanding the webOS Hub platform to a broader range of smart TVs and smart monitors, solidifying its presence in the industry with a commitment to providing seamless access to the webOS Hub experience across multiple devices. # # # *Apple Home and AirPlay, USB camera features are only available on the 1.5GB model equipped with webOS Hub 2.0S. View the full article

From OLED TVs to webOS Content, LG Wins the Most Awards in History to Total 33, Including Two Best of Innovation Awards SEOUL, Nov. 16, 2023 – LG Electronics (LG) has been recognized for the technological and design excellence of its latest lifestyle solutions, earning more than 30 CES® 2024 Innovation Awards across Home Appliance, Home Entertainment and B2B categories, including two coveted Best of Innovation Awards for LG OLED TVs. Bestowed every year by the Consumer Technology Association (CTA) – the organization behind CES, the world’s largest annual consumer electronics tradeshow – the CES Innovation Award program recognizes innovative consumer products and services across a multitude of device and technology categories. Of the 33 CES Innovation Awards LG will receive at CES 2024, 15 have been awarded to LG TVs including 12 for LG OLED, marking the 12th consecutive year that the company’s self-lit TVs have received CES Innovation Award honors. As the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42-to-97-inch screen sizes, as well as unique and innovative OLED TV form factors. LG OLED TVs are prized by consumers worldwide for their exceptional picture quality, which delivers vibrant, accurate colors, deep blacks and infinite contrast. Among the new LG Home Entertainment innovations also honored are LG Soundbars, LG XBOOM Portable Speakers and LG Smart TV webOS apps. LG Home Appliance products honored this year include LG SIGNATURE Washer & Dryers. LG Business Solutions products honored include LG UltraGear Gaming Monitors, LG SMART Monitor, LG gram Laptops and LG CLOi ServeBot. The full list and details of LG’s CES 2024 Innovation Award recipients will be announced at CES 2024 on January 7. # # # View the full article

New 31.5- and 27-Inch LG SMART Monitors Feature Outstanding IPS Displays, Built-in Remote-Working Features and Content Curation Services SEOUL, Nov. 8, 2023 — LG Electronics (LG) is unveiling its latest LG SMART Monitor lineup (models 32SR50F and 27SR50F). The versatile, new 31.5- and 27-inch monitors don’t require any PC connection at all, and are ideal for productivity. Along with advanced IPS displays that deliver true-to-life colors and strong contrast, LG SMART Monitors feature LG’s webOS 23 platform, which provides more convenience for working remotely as well as streaming favorite shows, sports and music. Great for entertainment and getting work done, LG SMART Monitors boast high-performance IPS displays and HDR 10 support. The vibrant, accurate images produced by the new monitors help bring content to life and also enhance the user’s experience when participating in conference calls, working on documents or researching on the Internet. With its 3-sided virtually borderless design, the 27-inch model presents a sleek, minimalist look that can elevate one’s space and boost the sense of immersion. Equipped with webOS 23, the latest LG SMART Monitors offer outstanding convenience. The 32SR50F and 27SR50F provide easy access to streaming apps1 which offer tailored recommendations for movies, series and music from the Home Board screen, and personalized sports profiles2 – complete with customizable sports service cards – that make it simple for users to keep up with the sports they love. LG SMART Monitors store the user’s favorite leagues and teams, notify them of upcoming games and provide up-to-date schedules and key statistics. Also included is the LG Mood Music function, which serves as a personal DJ; curating playlists based on the user’s musical preferences.3 Handy solutions for those working from home, the monitors come with built-in LG Home Office software that supports various productivity programs4 including Microsoft 365 and Google Calendar. LG SMART Monitors help further enhance workflow and remove the need to connect directly to a PC by allowing users to easily share content from their smart devices via AirPlay 2 and Miracast. The new monitors can even function as smart home hubs, with support for LG’s ThinQ Home Hub making it possible for users to monitor and manage their home appliances. Through the ThinQ app, the 32SR50F and 27SR50F are able to connect with various IoT-compatible household appliances, such as refrigerators and washing machines. “The LG SMART Monitor series is designed with a focus on meeting the personal preferences and unique demands of various kinds of users,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Moving forward, LG plans to introduce new SMART Monitors that will be able to accommodate an even broader range of lifestyle needs.” The new LG SMART Monitors are scheduled to be released in key markets in North America, Europe, Asia, the Middle East and South America, with availability starting in the U.S. this November. 5 Key Specifications: LG SMART Monitor (32SR50F) LG SMART Monitor (27SR50F) Size / Resolution Screen Size 31.5-inch 27-inch Resolution FHD (1,920 x 1,080) FHD (1,920 x 1,080) Graphic Panel IPS IPS Color Gamut (Typ.) sRGB 99% NTSC 72% HDR HDR 10 HDR10 Refresh Rate / Response Time 60Hz / 8ms 60Hz / 14ms Interface USB Type-C – – HDMI O (x2) O (x2) USB 2.0 O (x2) O (x2) Wi-Fi O O Bluetooth O O Speaker 5W (x2) 5W (x2) Smart Feature / Service OS webOS 23 webOS 23 Microsoft Office O O Voice Assistant LG ThinQ, Alexa LG ThinQ, Alexa Mobile Casting / Mirroring AirPlay 2 / ScreenShare AirPlay 2 / ScreenShare Accessory HDMI / White Remote Control HDMI / White Remote Control # # # 1 LG webOS 23 supports streaming services such as Netflix, Amazon Prime Video, Disney+ and YouTube. Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. 2 Feature only available on models sold in the US market. 3 Access is available after logging in and completing preferred team registration. 4 Separate login to the program is required. 5 Available model options may vary by country. View the full article

When products or services are poorly designed, they can inadvertently create barriers that exclude people with disabilities. Every company should work to improve accessibility to ensure convenience extends to such individuals as well as older adults. As a part of The Better Life Plan 2030, LG demonstrates its commitment to creating a sustainable and accessible world, guided by the mission of a Better Life for All. To see how LG is working to incorporate accessibility features and universal design into all its product groups, let’s explore how the company is striving to provide value and unparalleled experiences through its technological innovations that ensure a better life is truly accessible for all. Universal UP Kit It may be hard for people facing physical challenges to operate home appliances or open and close doors. For these consumers, LG has created the ‘Universal UP Kit’ that aims to enable everyone, regardless of their gender, age or disability, to easily use the company’s products. Making its debut at IFA 2023, the kit includes attachable accessories that allow easy use of refrigerators, washing machines, dryers, wireless vacuum cleaners and water purifiers. What’s more, to reduce its carbon footprint, the Universal UP Kit is made with recycled plastic. Automated and Convenience Features Due to air pressure, refrigerators can be hard for anyone to open, and many people have experienced not being able to open the refrigerator with hands full of groceries. To solve this problem, the LG Objet Collection Fridge is equipped with an ‘Auto Door,’ enabling users to open the refrigerator door with one touch. The LG SIGNATURE refrigerator also provides an Auto Open Door feature thanks to the smart sensor detector at the foot of the refrigerator, opening the door without the need to press or touch anything. The inside of the refrigerator features the ‘Auto Smart Drawer,’ enabling the drawers to glide out automatically. Various other LG appliances deliver similar comfort and convenience, with features including dishwasher doors that open upon cycle completion, washing machines that automatically dispense detergent and air purifiers that notify users to change the filter. Speech Recognition LG has also launched products with voice recognition features for consumers with motor impairment who may have difficulty operating products with their hands. The LG PuriCare Water Purifier, the first water purifier launched in South Korea with voice recognition features, allows users to ask for their desired amount of water without any buttons. This feature is also available in other LG products, including air conditioners, the LG CordZero ThinQ robot vacuum, select four-door refrigerator models and LG SIGNATURE Wine Cellars, and will be expanded to more products gradually. Braille Stickers For customers with visual impairments, LG has developed and distributed braille stickers in South Korea, consisting of 10 icons with embossed braille guidelines, which include ‘power,’ ‘start and stop’ and ‘Wi-Fi.’ Available since last year at no additional cost, the stickers can be attached to all the company’s home appliances and, when linked to the LG ThinQ app, users can receive more assistance through voice guidance. Embossed Button Remote Control For consumers with disabilities, operating home appliances that have an abundance of buttons can be difficult, and this has become even more challenging as recent consumer electronics favor flat LED touch systems over raised buttons. To alleviate these problems for people with visual impairment, LG has created remote controls with embossed power, volume, channel and number buttons. Customers can also opt to press the ‘voice recognition button’ and operate their TV through voice commands. ‘Listen to the TV Together’ As people age, hearing loss is natural and, for older citizens who enjoy watching TV with their family, it can be difficult to set a volume that is okay for everyone in the room. While some channels provide subtitles, according to feedback from senior citizens, the experience isn’t the same without the intended audio. For customers who are hard of hearing, LG TVs are equipped with a ‘Listen to the TV Together’ feature, which simultaneously enables audio output to the TV speaker and another Bluetooth device. The company has worked to consider customers’ pain points, so people with hearing difficulties can continue to enjoy the watching experience with their loved ones. Sign Language Expansion In addition, LG TVs offer a ‘Sign Language Expansion’ feature, allowing people with hearing impairment to enlarge the size of the language interpreter on the screen, so they can read lips and hand signs more clearly. Committed to creating an inclusive society where no one is left behind, LG is actively enhancing its accessibility features and accessories. Stay tuned to LG Newsroom to hear more about how LG is contributing to creating a Better Life for All. # # # View the full article

To raise awareness for the LG WashTower, which has been garnering increased popularity among European consumers, LG France set out to win the hearts of French consumers with a unique experience zone. On October 28, the company unveiled a giant structure in the shape of LG WashTower at Pompidou Centre in Paris, catching the eyes of Parisians and tourists alike. For one day, the general public was invited to discover the new design and advantages of the all-in-one laundry solution inside the 8-meter-high column created with realistic proportions and design. Located in Beaubourg, one of the capital’s oldest districts and the beating heart of Paris since Medieval times, the Pompidou Centre is home to Europe’s largest collection of modern and contemporary art and an important cultural center for Parisians as well as tourists. With daily traffic in the area estimated at around 50,000 visitors a day, it was the perfect location to promote the new LG WashTower. Upon entry, visitors were met by a model dressing room installed with an actual LG WashTower, showing consumers how the product can flawlessly blend in with home spaces while providing more information about the conveniences the product can provide. And, to provide a source of entertainment, the experience zone featured a game event, offering visitors an opportunity to win LG WashTower figurines created in partnership with famous German toy brand Playmobil. LG also promoted Busan’s bid to host the World EXPO 2030, setting up banners in the area as part of efforts to highlight the beautiful port city as the best candidate to host the global event. First introduced in France in July last year, the LG WashTower saw solid sales growth of 150 percent after the launch of its compact version in June this year. The new WashTower Compact is smaller than the 2019 version by 100 millimeters in width, 170 millimeters in depth and 235 millimeters in height, requiring less installation space than a stackable or side-by-side washer and dryer pair of the same laundry capacity. Thanks to its compact size, the LG WashTower has been highly praised by European consumers as a space-efficient solution that delivers greater convenience. The company plans to further promote the WashTower globally, focusing on its sleek and minimal design as well as the exceptional performance and convenience it provides. # # # View the full article

Company Joins Forces With Hyundai Motor Group and YouTube to Deliver More Entertaining Infotainment Experiences With the New Genesis Models SEOUL, Nov. 1, 2023 — LG Electronics (LG) has announced that it will apply its in-vehicle infotainment system – featuring webOS for Automotive, the company’s automotive content platform – to Hyundai Motor Group (Hyundai Motor Company, Kia corporation, Genesis)’s new Genesis models. On October 31, LG hosted Hyundai Motor Group (Hyundai) and YouTube at a ceremony in Los Angeles, U.S., to celebrate the introduction of webOS for Automotive to Hyundai’s luxury brand, Genesis, and to discuss collaborations to enhance the in-vehicle entertainment experience. Hyundai’s new Genesis models are equipped with an infotainment system that takes full advantage of webOS for Automotive. Passengers in the front and back seats can now comfortably watch the high-definition content they typically enjoy on their smartphone or TV in compliance with driving and safety regulations. Infotainment displays can stream content with the immersive sound quality Genesis has engineered. This collaboration is noteworthy as it marks LG’s first unveiling of its automotive content platform. LG introduced webOS for Automotive to extend its unique customer experiences and services to the road. Leveraging the proven popularity and convenience of webOS, which has reached cumulative sales of 200 million in the Smart TV market, the company has developed a new version for vehicles so that drivers and passengers can enjoy a wide array of over-the-top (OTT) services, including YouTube, in an optimized cabin setting. LG, Hyundai and YouTube worked in close collaboration to bring YouTube’s native TV app to WebOS for Automotive, providing an optimized in-vehicle viewing experience. In addition, the YouTube app uses the newly developed native touch solutions on WebOS for Automotive. Always at the forefront of innovation in the infotainment market, LG is constantly enhancing driving and chauffeur experiences by drawing on the extensive technology and insight it has accumulated over decades in the TV and home appliance spaces. With webOS for Automotive, customers can comfortably enjoy the variety of content available on TVs at home within their vehicle. It provides differentiated mobility experiences that bring more value to life on the road by extending their living space to their vehicles. “Thanks to technological development based on SDV, people can comfortably enjoy various video content in their vehicles,” said Kwon Hae-young, vice president of the Infotainment Development Center at Hyundai Motor Group. “We will continue to expand our collaboration with major global content companies to provide more diverse and valuable in-vehicle experiences to our customers.” “YouTube provides breadth and depth of audio and video content that is optimized for in-vehicle entertainment. We are proud to be part of this collaboration that’s taking in-vehicle entertainment to the next level,” said Tony Archibong, managing director of Global Product Partnerships at YouTube. “LG remains committed to introducing the most advanced vehicle solutions, including webOS for Automotive, as we strive to elevate the customer experience for drivers and passengers while also accommodating the diverse demands of car manufacturers,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. Based on a rich understanding of customer and their living spaces, LG held a press conference at IAA Mobility 2023 in Munich, Germany in September, where LG CEO William Cho shared the company’s perspective and presented its vision for the future mobility industry under the theme of “Taking Life’s Good on the Road.” # # # View the full article