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Bringing Harmony to Daily Life Through Advanced AI Appliances and Tailored Solutions Designed for European Lifestyles SEOUL, Sep. 4, 2025 — LG Electronics (LG) is presenting its vision for advanced AI-powered living at IFA 2025, kicking off tomorrow in Berlin, Germany. Under the theme “LG AI Appliances Orchestra,” the company will showcase how its intelligent home solutions work together in harmony to enrich everyday life, delivering greater convenience, personalization and energy efficiency. At its booth, visitors will be able to experience LG AI Home first-hand, exploring how LG’s core AI technologies bring customized care and convenience to daily life. Reflecting its growing influence in Europe, LG will also host a dedicated B2B consultation space, demonstrating the unique advantages of its latest appliances and core component innovations. Zones Highlighting AI-Powered Living The Hero Zone welcomes visitors with the LG AI Appliances Orchestra, where AI-powered appliances are arranged like members of a symphony and conducted by LG ThinQ ON, the company’s evolved AI home hub. This dramatic display embodies the seamless harmony and intuitive control that LG AI Home brings to modern living. The Fit&Max Zone recreates European-style living spaces, highlighting how LG appliances – developed with local design preferences and functionality in mind – integrate naturally into everyday homes. In the AI Core Tech Zone, visitors can learn how LG’s core components, such as the AI DD motor, have been enhanced with AI for smarter, more powerful performance. Finally, the AI Home Solution Zone illustrates real-life scenarios where LG AI connects appliances, IoT devices and third-party services to save time, improve comfort and reduce everyday hassles. AI Appliances Designed for European Homes LG is introducing a wide range of new AI-powered home appliances tailored to European lifestyles, developed through in-depth research into consumer needs and trends. With a strong focus on energy efficiency, several of these products achieve industry-leading performance. The company’s smart refrigerators combine AI-powered compressor operation with improved insulation to maximize freshness and decrease energy loss. Designed specifically for European homes, they feature innovations like the Zero Clearance Hinge, which allows doors to open fully even when the side of the fridge is flush against the wall. In addition, AI-enabled washing machines and dryers provide gentle care for all kinds of fabrics and intuitive operation via expanded controls and larger LCD displays. Supporting different cleaning needs and preferences, LG’s new vacuum lineup includes a robot vacuum with steam mop, a built-in robot vacuum station, a stick vacuum and a wet-dry stick vacuum. Each model offers outstanding convenience, reliable performance and sleek, modern aesthetics. The first of its kind, the built-in robot vacuum station fits neatly beneath kitchen sinks for a clean, space-efficient installation, while the lightweight wet-dry stick is designed to minimize wrist strain during use. To further enhance accessibility, LG is also presenting the LG Comfort Kit, a series of accessories that make appliances easier to use for people of all ages or abilities. An Immersive AI Home Experience In the AI Home Solution Zone, visitors can see how LG ThinQ AI and ThinQ ON work in harmony to simplify and enrich everyday life. Demonstrations show ThinQ AI recommending healthy menus, automatically preheating ovens, recognizing individual users by voice, and adjusting lighting, temperature and music to match their preferences. Visitors can also explore ThinQ UP, which continuously upgrades LG appliances with new software functions, and ThinQ Care, which provides proactive monitoring and maintenance for reliable long-term performance. Expanding beyond the home, LG will also present Spielraum, its AI mobility space solution, which extends LG AI Home into vehicles to enable seamless connectivity and a unified, uninterrupted experience between home and car. “At IFA 2025, we’re presenting differentiated value with the LG AI Home solution, which leverages our AI core technologies to intelligently harmonize with the rhythms of customers’ lives,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Our appliances are designed to complement European lifestyles and living spaces, evolving with each user to deliver personalization, ease-of-use and energy efficiency.” # # # View the full article

LG OLED TV’s Perfect Blacks & Perfect Colors Capture the Master’s Vibrant Palette LG Brings the Frieze Art-viewing Experience to the Home With LG Gallery+ SEOUL, Sep. 3, 2025 — LG Electronics (LG) presents “Park Seo‑Bo x LG OLED TV: Colors Drawn from Nature” at Frieze Seoul 2025 (September 3–6), marking the company’s fourth year as Headline Partner. In collaboration with the PARKSEOBO FOUNDATION, LG OLED TV celebrates one of Korea’s most revered contemporary artists by faithfully expressing his distinctive color philosophy through the unmatched precision of LG’s self-lit OLED technology. Starting this year, LG also expands the Frieze art fair experience to LG TV owners through LG Gallery+, a personal curation service that allows users to display artwork on their TV screens like an at-home gallery. A Master of Nature’s Colors Reimagined by LG OLED TV The “Park Seo‑Bo X LG OLED TV: Colors Drawn from Nature” exhibition showcases Park Seo-Bo’s nature-inspired colors on a digital canvas. It flows from his meditative black and white colors – black drawn from the soot of an old kitchen hearth, white evoked from the stillness and quiet of Korean hanji – to vibrant colors borrowed from nature – the yellow of Jeju’s canola, the pink of azalea, the green of spring leaves and the deep orange of ripe persimmon. With self-lit pixels and perfect blacks, LG OLED TVs capture the quiet depth and nuance of Park Seo-Bo’s work to bring his meditative colors to life in their truest form. “Park Seo-Bo believed that nature speaks in colors beyond words,” said Park Seung-ho, chairperson of the PARKSEOBO FOUNDATION and son of the artist. “This exhibition offers a new perspective on his works, inviting viewers not merely to observe, but to engage more deeply as participants in the experience.” At the center of the exhibition, a T-shaped installation featuring LG’s latest OLED evo G5 and M5 TVs presents a digitally reimagined artwork by Je Baak, art professor at Seoul National University. This digitalized artwork celebrates the pivotal moment for Park Seo-Bo when a walk under the overwhelmingly red autumn leaves struck him as both awe-inspiring and healing. In efforts to share the master’s enlightenment through nature’s breathtaking colors, Baak collaborated with AI to collect the different hues of autumn-leaf red found in captured moments by people all around the world. The result is a monument of shared visual experience that encapsulates autumn leaves seen through the eyes of everyone and the artist himself. Bringing Frieze and Park Seo-Bo’s Artwork to the Home LG is bringing the Frieze art fair experience into the homes of art enthusiasts through its new LG Gallery+ app on the LG webOS platform. More than 100 select artworks from Frieze Seoul including works by Park Seo-Bo will be available for free viewing on LG Gallery+ for a certain time after the fair. LG TV owners who could not experience Frieze Seoul first-hand can now enjoy a seamless and extended viewing experience in the form of a home gallery with LG Gallery+. “We hope LG OLED, with its ability to render deep blacks and vibrant colors with exceptional accuracy, honors the legacy of Park Seo-Bo’s colors borrowed from nature,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “By collaborating with world-renowned art partners such as Frieze, the Guggenheim and MMCA, LG OLED continues to create new value in art marketing, expanding the intersection of art and technology in major cities around the world including Seoul, London, New York and LA.” LG OLED TVs continue to champion artists and cultural institutions at the intersection of art and technology, creating new ways to experience creativity in the digital age. Discover more about LG’s global art collaborations at www.LGOLEDART.com. # # # View the full article

Collaboration to Integrate LG’s High-Efficiency Heat Pumps With Octopus Energy Group’s AI-Based Kraken Platform SEOUL, Sep. 2, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with UK-based Octopus Energy Group Ltd. (Octopus Energy) to strengthen its presence in Europe’s clean technology sector. The partnership will combine LG’s advanced, high-efficiency heating and cooling solutions with Octopus Energy’s AI-driven energy software platform, Kraken, to accelerate the transition to sustainable energy in Europe. The MOU signing ceremony took place on August 28 (local time) at Octopus Energy’s London headquarters. Attendees included Thomas Yoon, head of LG’s Overseas Sales & Marketing Company; Charles Choi, managing director of LGEUK; Greg Jackson, founder and CEO of Octopus Energy; and Tim Heal, Chief Strategy Officer at Octopus Energy. Octopus Energy is the UK’s largest energy supplier, driving the shift toward a decarbonized future with innovative clean energy solutions. The company provides electricity and gas, and is spearheading the adoption of heat pumps as sustainable alternatives to gas boilers. Its proprietary Kraken platform enables consumers to optimize energy usage through real-time renewable pricing. Since its founding in 2016, Octopus Energy has expanded into more than 30 countries, now serving around 10 million customers worldwide. Through this collaboration, LG and Octopus Energy will launch a joint solution that integrates LG’s high-efficiency heat pumps with the Kraken platform in key European markets, including the UK and Germany. The combined solution is designed to optimize home heating and cooling while lowering energy costs for consumers. Looking ahead, both companies plan to expand the partnership across additional products and markets, leveraging their complementary strengths to deliver greater value to customers. LG’s state-of-the-art heat pumps utilize waste heat and ambient energy sources to deliver outstanding efficiency while significantly reducing carbon emissions compared to fossil fuel-based systems. Powered by LG’s proprietary CoreTech inverter scroll compressor, the systems deliver exceptional durability, safety and energy performance. This strategic partnership positions LG to build on its proven expertise in high-efficiency heating and cooling solutions, enhance its brand presence in Europe, and further expand its global footprint in the clean tech sector. Greg Jackson, founder and CEO of Octopus Energy, said: “Heat pumps are the linchpin of clean, affordable heating – and LG makes some of the best on the market. By plugging them and their air conditioning units into our Kraken tech, we can make them even cheaper to run, giving households an easy way to cut their bills while helping the planet.” “This partnership with Octopus Energy Group represents a significant milestone in our European growth strategy,” said Thomas Yoon, head of LG’s Overseas Sales & Marketing Company. “We will continue to explore new opportunities that create differentiated customer value and secure sustainable growth drivers in the global market.” # # # View the full article

On Show at IFA 2025, Company’s AI Platform Integrates ThinQ UP and ThinQ Care Services to Deliver Continuous Upgrades and Proactive Maintenance SEOUL, Sep. 1, 2025 — LG Electronics (LG) is ushering in a new era in the European smart home appliance market with the introduction of its groundbreaking AI platform, LG ThinQ AI. Taking center stage at the company’s IFA 2025 exhibit, LG ThinQ AI integrates the ThinQ UP and ThinQ Care services to provide a personalized, ever-evolving customer experience along with proactive appliance management. This innovative platform advances LG’s core product technologies through AI and usage data analysis, optimizing the product experience and enhancing customers’ overall quality of life. LG will begin rolling out ThinQ AI in key European markets throughout September. With AI-powered features such as continuous, tailored upgrades and intelligent performance optimization based on user behavior, LG ThinQ AI redefines home living, elevates the overall smart appliance experience and reinforces LG’s leadership in the European AI home solutions market. A core element of the platform, ThinQ UP enables compatible appliances to acquire new features via software updates, ensuring they remain up-to-date and relevant to customers’ ever-changing lifestyles. Complementing this, ThinQ Care provides proactive support that predicts potential malfunctions or issues before they occur. Drawing on extensive usage data, its smart diagnostics detect even minor issues and guide customers through simple solutions, boosting product reliability and peace of mind. ThinQ AI also reflects the priorities of Europe’s discerning, eco-conscious consumers, with a focus on energy efficiency and ease of use. For washing machines, Energy Saving Mode helps lower household energy consumption, while refrigerators benefit from AI Saving Mode, which intelligently reduces power use. Convenience-driven features include Fresh Keeper, which prevents clothes left in the washer from wrinkling or smelling, and the tub clean reminder to maintain hygiene. Refrigerator functions include Night View, which adjusts display brightness at night, and the Smart Fill system, allowing the water dispenser to deliver precisely pours. Users can even reconfigure the built-in ice dispenser to serve as an additional water dispenser, providing greater flexibility. Moving forward, LG plans to deliver a steady flow of region-specific ThinQ UP features inspired by customer feedback. Through the Share Your Ideas function in the ThinQ app, users can propose new features that may be developed into real updates. Following the European rollout this month, LG will gradually expand ThinQ UP service availability worldwide throughout the rest of the year. At IFA 2025, LG will showcase a diverse range of appliances enhanced with ThinQ AI and tailored for European consumers. Harmonious and differentiated smart home lifestyle scenes will demonstrate how the company’s latest innovations seamlessly elevate everyday living. Visitors can engage with an interactive demo app to explore how ThinQ UP lets customers continuously upgrade their LG appliances. LG AI HOME zone presents the company’s Zero Labor Home, where ThinQ AI recognizes user’s voice and activates personalized appliance settings to provide a highly personalized home experience. “Our innovative ThinQ AI platform offers differentiated convenience and efficiency through continuous upgrades and intelligent, proactive care,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We are committed to creating an AI home experience that evolves in step with the unique needs of every customer.” ThinQ AI and an array of innovative home appliance solutions will be on show at LG’s IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9. # # # View the full article

Beneath the azure waters of the Mediterranean lies one of nature’s oldest living treasures: the Posidonia oceanica meadows. Known as the “lungs of the sea,” these underwater forests capture carbon, protect coastlines and provide a home for marine life. Inspired by their resilience, LG Spain has launched Smart Green Seas, another chapter of its Smart Green Movement. The mission? To bring technology, community and science together to restore fragile marine ecosystems and create a lasting positive impact. As 2024 wrapped up, LG Spain celebrated a milestone in environmental action. In partnership with the Vellmarí Association, the Smart Green Seas team restored 600 square meters of seagrass meadows between Ibiza and Formentera – planting 15,510 Posidonia shoots, exceeding the original target by 155 percent. The work was made possible thanks to more than 30 dedicated local divers who carried out over 500 dives. Their efforts resulted in a 75 percent survival rate for the new plants – a strong start toward building healthier seas. Smart Green Seas marks the evolution of LG Spain’s Sustainability 2.0 strategy. After years of focusing on reforestation on land, the Smart Green Movement is now taking action beneath the waves. Led by National Geographic explorer and marine biologist Manu San Félix, the project has set up an underwater nursery where seeds collected from nearby beaches are carefully germinated and replanted using a low-impact, scalable method. The goal: help the ocean thrive and regain its natural balance. This initiative also supports the United Nations’ goal of restoring 30 percent of degraded marine ecosystems by 2030. The Posidonia meadows in the Balearic Islands – recognized as a UNESCO World Heritage Site – are among the best preserved on the planet, making their protection crucial in the fight against climate change. By combining science, community involvement and hands-on conservation, LG Spain is showing how companies can go beyond promises to deliver measurable results. And this is only the beginning. In 2025, LG and Vellmarí plan to double their impact: planting another 30,000 Posidonia shoots, expanding partnerships with local diving centers and continuing to improve survival rates. Step by step, Smart Green Seas is helping the Mediterranean breathe easier by steadily advancing its mission to absorb CO₂ and restore balance to global ecosystems. Contributed by LG Spain # # # View the full article

Tailored for the European Market, Company’s New Range of Vacuum Solutions Offers Enhanced Convenience and Performance SEOUL, Aug. 28, 2025 — LG Electronics (LG) is showcasing four new vacuum cleaning solutions designed expressly for the European market at IFA 2025. The lineup includes a robot vacuum with steam mop, a built-in robot vacuum station, a stick vacuum and a wet-dry stick vacuum. Offering enhanced convenience, powerful performance and seamless design, LG’s latest innovations reaffirm the brand’s commitment to making everyday life easier for customers across Europe. Deep Clean Meets Everyday Comfort Significantly upgraded from its predecessor, the new LG robot vacuum raises the bar for home cleaning solutions with advanced features, functionality and the satisfaction of aesthetically blending into your home with its furniture-like looks. Its steam mopping capability effectively removes grease and liquid spills, while the freestanding, furniture-like docking station self-sterilizes the mop with hot water and steam, keeping it clean and odor-free after each use. With more than double the suction power of last year’s model, it delivers a deeper clean on both hard and carpeted floors. Equipped with an on-device AI chip, the robot vacuum recognizes a range of environmental factors – from dirt and dust to furniture and other household objects – enabling more precise navigation and cleaning. Its AI carpet detection system automatically returns the vacuum to the docking station to detach the mop when carpeted areas are detected, helping prevent staining and improving cleaning efficiency. Stylish yet practical, the docking station blends seamlessly with any interior for a clean, modern look. Furthermore, the new robot vacuum incorporates the LG Shield security platform to keep customers’ data safe and secure. Hidden Fit, Hands-free Experience Developed with European homes in mind, LG’s built-in robot vacuum station is designed to fit neatly into unused space beneath the kitchen sink, enabling a tidy and space-efficient installation. An auto-opening door, nearly invisible when closed, allows the vacuum to enter and return without user intervention, helping maintain a minimalist kitchen aesthetic. The built-in station features an air circulation system that dampens noise during automatic dust disposal, helping preserve a quieter indoor environment. It also offers a fully automated, hands-free experience with auto water supply and draining. In addition, a turbidity sensor monitors mop cleanliness in real time and automatically initiates washing when soiling is detected, ensuring thorough, efficient cleaning with less energy use. Enduring Performance Unlike conventional cordless vacuums that often lose suction due to clogging from pet hair and fine dust, LG’s new stick vacuum provides consistent, powerful performance. Its Micro Cyclone technology and new filter cleaning system delivers stable suction power every time. Building on its predecessor’s allergy-aware design, the model includes an auto dust disposal system that minimizes exposure to dust particles when emptying the bin. Additionally, it includes a compact, free-standing storage and recharging station with a small footprint, allowing users to conveniently place it almost anywhere in their home. Effortless Cleaning and Care LG is also introducing its new wet-dry stick vacuum, a product that meets growing consumer demand throughout Europe for a lighter, more convenient cleaning solution. Lightweight and easy to maneuver, it helps reduce wrist strain and fatigue during cleaning. The AI Roller Control function further lessens the burden on users’ wrists and contributes to overall ease-of-operation, ensuring the vacuum moves smoothly when pushed and pulled across different surfaces. Combining advanced capabilities of LG’s AI technology, the vacuum learns from users’ cleaning patterns to optimize efficiency. Its roller delivers powerful suction that lifts both liquid messes – such as sauces – and larger solid particles like cereal and pet food. Built-in LED lighting helps users spot debris in low-light conditions. For hygiene, the mop head undergoes hot water washing, steam sterilization and hot air drying – keeping the mop head fresh and the vacuum clean. “LG’s new vacuums are designed for European homes and lifestyles, delivering reliable performance along with greater comfort, hygiene and peace of mind,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We are committed to introducing innovations that meet the diverse needs of our customers and create effortless ease and elegance in everyday life.” LG’s latest vacuum lineup and other home appliance solutions will be on display at the company’s IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9. # # # View the full article

Company’s New One-Stop Travel Hub Offers Window Into the World With Immersive Content, Exclusive Deals and Seamless Booking for Flights and Accommodation SEOUL, Aug. 27, 2025 — LG Electronics (LG) today announced the launch of LG Travel+, a new service designed to support travelers at every step of their journey. Now available for free on LG Smart TVs running webOS 6.0 in select markets – including Korea, the U.S., U.K. and Germany – the LG Travel+ app delivers a rich array of inspiring travel content and practical resources. Ready to inspire people’s next adventures, this comprehensive platform empowers travel novices and seasoned experts alike to explore destinations, discover useful information, stream engaging travel content and book their next trip with ease. The LG Travel+ combines essential travel tools in a single, intuitive platform. Its welcome page greets users with captivating visuals of iconic destinations and landmarks, sparking inspiration for their next journey. The Popular Destinations section offers key travel insights, such as maps and recommended visiting times, presented in a user-friendly layout for effortless exploration. Meanwhile, the Travel Deals & More section highlights relevant content and attractive offers, helping users find the best value for their trips. Bringing the world into the living room, LG Travel+ turns your TV into a window to the wonders of the world. More lifelike and immersive on expansive LG Smart TVs, it features a wide selection of high-quality travel videos that authentically capture the sights, sounds and essence of destinations around the globe. From iconic landmarks and hidden gems to local cuisine and breathtaking landscapes, LG Travel+ offers a captivating glimpse into the richness and diversity of travel experiences. In addition to sparking wanderlust, the platform lets users access travel deals from webOS partners via on-screen QR codes for mobile devices,1 making it easier to book flights and accommodations directly from their phones. Users can also organize their favorite content in the My Luggage feature, saving individual preferences for easy access anytime. With plans to expand to more countries and regions, LG will continue to enhance the app’s features, travel content and offers2 through collaborations with global airlines and travel agencies. By offering LG TV owners exclusive offers and content, the company seeks to inspire passionate travelers worldwide to embark on their next adventure. # # # 1 Functionality available later via integration directly on TV. 2 First offers are expected in the third quarter this year for the Korean market, with more markets to follow later in the year. View the full article

Company Exhibits Latest Energy-Efficient Innovations at Major Tradeshow in Orlando, Aims to Boost Profitability and Growth in North American Market SEOUL, Aug. 25, 2025 — LG Electronics (LG) is presenting its advanced commercial laundry solutions at Clean Show 2025, North America’s largest commercial laundry industry tradeshow, in Orlando, Florida (August 23–26). LG’s exhibit features a wide range of professional and commercial laundry products tailored to the diverse needs of laundromats, hotels, healthcare facilities and other commercial operators. Equipped with AI-driven precision washing technologies, the company’s latest solutions deliver powerful performance, excellent energy efficiency and significant operational savings. LG’s showcase demonstrates its unmatched ability to meet both industry demand for high-efficiency equipment and consumer expectations for convenience and premium service. By leveraging these strengths, the company aims to further improve its position in the North American commercial laundry market. Flagship Professional Lineup: Performance Meets Efficiency At the LG Professional AI Zone, the spotlight is on the flagship LG PROFESSIONAL LAUNDRY lineup. Though not yet distributed in the U.S., the series makes its debut at Clean Show 2025, highlighting LG’s dedication to the industry and its technology expertise. Engineered for high-volume environments, these solutions combine durability with advanced efficiency. The PROFESSIONAL LAUNDRY Combo units employ LG’s cutting-edge AI technology, which intelligently adjusts water usage and optimizes wash/dry times based on load size. Completing a full cycle in just 60 minutes,* they minimize energy consumption while maintaining the high-quality results professional operations demand. Additionally, the PROFESSIONAL LAUNDRY products utilize LG’s Ball Balancing System, which enables the laundry drum to spin stably at speeds of up to 1,100 RPM (with a g-force of 520). It also contributes to reduced vibrations, enhanced water extraction and shorter cycle times. Another innovation applied is the Dual Action Heat Exchange System, which ensures fast, even drying by efficiently transferring heat to fabrics and lowers energy usage without compromising performance. In addition, a ductless design allows for flexible installation, helping businesses save on setup costs and operate more efficiently in space-constrained environments. Full-spectrum Portfolio for Real-world Applications In the LG Commercial Laundry Zone, visitors can explore the full range of front- and top-loading washers, dryers and combo units designed for hotels, hospitals, student housing and more. Modeled after real laundromats, the zone demonstrates the scalability and spatial adaptability of LG’s solutions, showcasing their ability to meet the needs of a wide range of commercial businesses. This comprehensive display underscores LG’s commitment to providing premium solutions for every stage of the laundry process. Smart Laundry LAB: Connectivity for Operational Excellence LG is also spotlighting connected innovations in its Smart Laundry LAB, presented in collaboration with Rinse, a leading North American laundry and dry-cleaning delivery service. The two companies are exploring new opportunities to deliver innovative laundry and dry-cleaning solutions to a wider customer base. The Smart Laundry LAB highlights LG’s approach to connected operation with the convenient Laundry Crew 3.0 and the Smart API. Laundry Crew 3.0 provides an integrated interface that connects store managers and end users, enabling real-time product monitoring and coordinated support. A simulated online-to-offline (O2O) service illustrates how LG’s solutions facilitate seamless digital-to-physical workflows. Visitors can attend live demonstrations of these customized systems to gain a better understanding of LG’s connected strategy for streamlining management and enhancing efficiency in commercial laundry operations. In addition to providing a complete lineup of solutions, LG is strengthening its position in the North American market through strategic partnerships. The company’s recent agreements with leading commercial laundry service providers, including CSC ServiceWorks and WASH, reflect a deep commitment to fostering customer engagement and bolstering operational excellence across the region. Building on its successful appearance at Texcare 2024, LG’s participation in Clean Show 2025 reinforces its determination to achieve product excellence and brand leadership in the commercial laundry market. “We are proud to be a part of Clean Show 2025, where we are showcasing next-generation commercial laundry solutions with AI-driven technologies and industry-leading energy efficiency,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “These innovations reveal LG’s commitment to helping businesses operate more sustainably while delivering the performance and value our brand is known for.” # # # * Based on an IEC standard load of 7 kilograms for washing and drying courses. Actual results may vary depending on usage environment and washing conditions. View the full article

With Curated Content and AI-Generated Visuals, LG Gallery+ Reflects Unique Style and Artistic Imagination Seoul, Aug. 25, 2025 — LG Electronics (LG) today announced the availability of LG Gallery+, a new visual curation service that enriches living spaces to reflect the unique style and mood of each user. Featuring over 4,000 selected images, personalization options and adaptive smart features, LG Gallery+ shapes the ambiance of a space through art, creativity and atmosphere. A Personalized Gallery of Art and Imagination LG Gallery+ boasts a vast collection of fine art, cinematic moments, game-inspired scenes and photography, turning everyday screen time into a visually inspiring experience. Through partnerships with renowned cultural institutions, users can explore masterpieces from the National Gallery, London, such as Vincent van Gogh’s A Wheatfield, with Cypresses and Georges Seurat’s Bathers at Asnières. Meanwhile, fans of Ubisoft’s Assassin’s Creed Shadows and Rainbow Six Siege can immerse themselves in the expansive landscapes and high-stakes tactical action of their favorite gaming worlds. “We believe great art should be part of everyday life,” said Susan Noonan, Chief Commercial Officer at National Gallery Global. “Through LG Gallery+, homes around the world now have access to our curated masterpieces, offering moments of reflection, inspiration and beauty beyond the Gallery walls.” For personalized content that resonates with individual tastes, LG Gallery+ enables users to discover visuals and pair them with music to create the perfect mood – from relaxing with mellow indie and lo-fi beats to entertaining guests with warm melodies. Integration with Google Photos brings cherished memories to the screen, while Google Gemini generates AI-powered artwork based on users’ descriptions of themes or concepts. Smart Features in Harmony With Interior Spaces To complement its surroundings, LG Gallery+ uses adaptive features that adjust clarity and brightness for optimal viewing. Always-On-Display and screensaver modes provide a vibrant ambient display, and AI Brightness Control maintains exceptional picture quality, regardless of the room’s lighting conditions. An Inspiring Platform for Art Experiences Built on the award-winning LG webOS platform, LG Gallery+ delivers broad access with a free light version available on 2025 LG TVs in more than 150 countries. The full version, offering enhanced features and premium content through a monthly subscription via webOS Pay, is available in 23 countries, including South Korea, the United States and across Europe, with further expansion planned. Through the webOS Re:New Program, eligible older models will also gain access later this year, bringing the experience to even more homes. “Users can now turn the screen into their own personalized canvas,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With global access to diverse content and adaptive features, LG Gallery+ transforms living spaces into opportunities to express personal style and creativity.” With fresh content added monthly, LG Gallery+ offers endless inspiration to elevate living spaces with artistic imagination. Learn more about how the TV screen can become a canvas for creativity and personal expression at www.lg.com/uk/tvs-soundbars/oled-evo/oled65g56ls/#06. # # # Credit Usage Guidelines When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided: Stacked Credit Format Vincent van Gogh, 1853–1890 A Wheatfield, with Cypresses, 1889 © The National Gallery, London Line Credit Format Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London View the full article

Company Reinforces Global Leadership in Data Center Cooling Solutions SEOUL, Aug. 22, 2025 — LG Electronics (LG) has been announced as the cooling solutions provider for a large-scale AI data center currently under construction in Jakarta, Indonesia. Upon completion, the facility is set to become one of the largest of its kind in Indonesia. LG’s selection underscores its proven ability to deliver end-to-end thermal management systems tailored specifically to the unique demands of AI infrastructure. As part of the project, LG will supply a comprehensive package of advanced cooling technologies, including chillers and room cooling systems such as computer room air handlers (CRAH), air handling units (AHU), computer room air conditioners (CRAC) and fan wall units (FWU). A customized building management system (BMS) will also be implemented to ensure seamless integration and control. Designed to meet the exacting requirements of the client, LG’s integrated package will ensure efficient and reliable thermal management throughout the state-of-the-art AI facility. This landmark project exemplifies the success of the “One LG Solution” strategy, which brings together the capabilities of several LG Group affiliates – including LG Electronics – to deliver large-scale infrastructure projects. The Jakarta data center is being developed by LG Sinarmas Technology Solutions, a joint venture between LG CNS and Sinar Mas Group. Strategically located in Jakarta’s central business district, the facility is scheduled to begin operations in the second half of 2026. A key piece of LG’s integrated package is the Water-cooled Oil-free Centrifugal Chiller, which is widely used across multiple industries and is fast becoming an essential infrastructure component for data centers. Featuring a lubricant-free structure and LG’s proprietary LeviTech magnetic bearing technology, the chiller delivers outstanding energy efficiency while minimizing vibrations and noise. It is also equipped with a machine learning-based surge protection system that enables quick recovery and stable operation during unexpected power outages. Engineered with the health of the environment in mind, LG’s chiller uses R1233zd,* a refrigerant with a low Global Warming Potential (GWP). Being chosen for this high-profile project solidifies LG’s position as a global leader in HVAC solutions for data centers and marks a significant milestone in its B2B expansion. LG aims to increase the annual sales of its chiller business to USD 720 million and more than triple its orders for data center cooling solutions over the next two years. “This project in Jakarta demonstrates LG’s ability to lead large-scale, essential infrastructure initiatives for AI data centers,” said James Lee, president of the LG ES Company. “Leveraging our advanced technologies, and via seamless collaboration with LG CNS and LG Energy Solution, we will continue to expand our presence in global HVAC business area.” # # # * GWP of R1233zd refrigerant is 1. View the full article

New Laundry Lineup Delivers Industry-Leading Efficiency, Sustainability and Smart Performance Tailored for European Lifestyles SEOUL, Aug. 21, 2025 — LG Electronics (LG) is set to showcase a comprehensive suite of advanced AI-powered laundry solutions with maximized energy efficiency at IFA 2025. The new lineup meets a growing demand for sustainable appliances in the European market, with energy-efficient laundry products that accommodate a variety of lifestyles and living spaces. At the center of the lineup is the LG HeatPump WasherDryer – also known as LG WashCombo – which integrates the essential benefits of LG’s washer and dryer in an all-in-one unit. First introduced in Europe as part of LG’s premium SIGNATURE lineup, the original model earned the highest efficiency rating of Energy Class A for its full washing-to-drying cycle. The new HeatPump WasherDryer upholds this benchmark, once again delivering Energy Class A performance across the entire cycle. Equipped with cutting-edge DUAL Inverter HeatPump technology and low-GWP refrigerants such as R290, the WasherDryer delivers exceptional energy efficiency while meeting Europe’s strict standards. Its built-under design with large load capacity optimizes space utilization for European households, while advanced AI algorithms provide tailored fabric care. With this highly efficient lineup, LG aims to reinforce its leadership in Europe’s energy-conscious washer-dryer all-in-one market. Grounded in its sustainability efforts, LG’s new washers feature the Microplastic Care Cycle, which reduces up to 60 percent* of microplastics released from synthetic fibers during washing. In addition, advanced AI motion control enhances energy efficiency to the industry’s highest level. Leveraging AI Core-Tech driven by LG’s innovative AI DD technology, the washers’ AI Wash function detects weight to select the optimal wash pattern – minimizing damage to delicate fabrics while consuming less energy. LG’s new dryer models also achieve industry-leading Energy Class A efficiency. Powered by the AI Dual Inverter technology, the AI Dry feature intelligently detects the weight, fabric type and humidity of the load, to adjust the drying speed, particularly for soft fabrics and reduce energy consumption. Recognizing that many European customers prefer installing appliances themselves, LG provides self-installation checkup features through the LG ThinQ service. Moreover, the newly introduced Comfort Kit for the new 24-inch European laundry lineup enhances usability and accessibility for all households. With this expanded portfolio of heat pump laundry solutions, LG continues to grow its presence in Europe by addressing local needs and preferences. Intuitive displays, streamlined controls and automatic cycle optimization simplify everyday laundry tasks, while stylish designs – including the 24-inch WashTower European model available in multiple colors – seamlessly integrate into modern interiors. “Drawing on extensive customer insights and advanced AI, LG has gained a deep understanding of Europeans’ unique lifestyles and laundry habits,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This enables us to deliver solutions tailored to local needs, further strengthening our leadership in Europe across the global home appliance market.” # # # * Tested by Intertek in July 2023, comparing the Microplastic Care Cycle and the Mixed Fabric Cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20㎛ filter when washing a 3-kilogram of load (100 percent polyester training jacket). Results may vary depending on clothing and the usage environment. View the full article

Enhanced Gaming Portal Features Expanded Library of Games, Dynamic Play Powered by Industry-Leading Performance and Quick Access to Gaming Gear Purchases SEOUL, Aug. 20, 2025 — LG Electronics (LG) is advancing its Gaming Portal1 as the ultimate gaming platform, offering a wide range of games and unparalleled versatility for webOS-powered TVs and devices. Now available in over 30 countries, the revamped Gaming Portal is transforming how players experience both native webOS games and AAA titles, whether accessed via remote control or a game pad. The new UX upgrade, rolling out across regions from August, makes it effortless for players to discover and play AAA titles. Its intuitive “Play with Gamepad” menu now lets players select their preferred cloud gaming service, such as Amazon Luna, Blacknut, Boosteroid and Xbox Game Pass Ultimate, delivering instant access to countless titles. So, whether it’s racing on an iconic track or working together to defeat a final boss, there’s an adventure waiting for every player. Further elevating the gaming experience, LG recently announced a collaboration with NVIDIA to achieve a groundbreaking first. LG TVs2 are the world’s first to support up to 4K 120Hz with HDR cloud gaming via the native GeForce NOW app, setting a new benchmark for immersive, high-performance streaming experiences. The new UX upgrade also streamlines the player experience by offering quick access to essential gaming accessories such as game pads and controllers. Newly launching “Recommended for you” tabs connect users to promotions or purchase options. For example, the “Recommended for you. Game Pad” tab will connect players to 20 percent discount on an Xbox Wireless Controller, available in 17 European markets.3 Users in the U.S. can purchase LG’s Magic Remote from the ShopTime app via the “Recommended for you. Magic Remote” tab, allowing them to enjoy games playable just with a remote. For gamers who thrive on chasing a high score and climbing the ranks, Gaming Portal brings “High Score Challenge,”4 a new feature designed to ignite competition. Easily accessed from the “All Games” tab, this playful twist keeps players engaged as the competition heats up on Color Mash and other games. LG’s Gaming Portal is continuously expanding its diverse library with compelling solo adventures and competitive multiplayer experiences. Through an exciting collaboration with Blacknut,5 a leading game streaming service, players can now access cloud games through individual title subscriptions. This includes the beloved adaptations of popular classics Agatha Christie – Murder on the Orient Express and Who Wants to Be a Millionaire?, as well as Nickelodeon Kart Racers 3: Slime Speedway. The portal also features immersive titles like Everdream Valley, where players customize clothing and interact with animals on their own farm, and Overcooked! 2, which puts teamwork skills to the ultimate test by injecting chaos into the kitchen. The Blacknut catalog also boasts a unique selection of titles playable without a controller, like The Jackbox Party Starter and soon-to-launch Inua – A Story in Ice and Time. Gamers can also discover a wealth of free games through LG’s partnership with Play.Works, a global leader in Connected TV (CTV) gaming. This collaboration brings popular titles like Wheel of Fortune, Tetris® and PAC-MAN directly to webOS-powered TVs and devices, all free to play. New Additions include Creature Mix, where players can blend animal DNA with AI to craft one-of-a-kind creatures, and epic dungeon adventure game Temple Maze. “With over 4,000 cloud-based titles and 600 free single and multiplayer games, LG’s Gaming Portal is quickly becoming an all-in-one hub for every player,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “Through new UX upgrades and a growing ecosystem of partners, we are bringing every kind of game closer to users worldwide through their effortless discovery.” Central to delivering compelling game streaming experiences on webOS, LG’s Gaming Portal provides players with seamless access to an ever-growing array of cloud gaming titles and versatile features. Now available across LG Smart TVs, Smart Monitors and third-party TVs running webOS,6 LG is committed to continuously optimizing the game streaming experience through an expanding library of games and user-centric features. # # # 1 Currently available on LG’s Smart TVs and Smart Monitors, and third-party TVs running webOS6.0 and beyond, in Albania, Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Ireland, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Türkiye, the UK and the U.S. 2 Supported TVs include 2025 LG OLED TVs and will expand later this year to more platforms and models. 3 Xbox Wireless Controller promotion is accessible in markets where Microsoft Store online is available. 4 Selected partners, including Couchplay and Playworks, currently offer titles available for High Score Challenge. 5 Service varies by region. 6 webOS versions may differ by country, device type or other factors. 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Hai Phong Plant Achieves TÜV Rheinland CSMS Level 3 Certification SEOUL, Aug. 20, 2025 — LG Electronics (LG), a leading innovator in mobility technology, today announced that its Hai Phong manufacturing facility in Vietnam – the company’s largest production hub for vehicle components – has earned Cyber Security Management System (CSMS) Level 3 certification from TÜV Rheinland, a global testing and certification agency. The certification ceremony was held on August 19 (local time) at the Hai Phong plant. CSMS is an internationally recognized framework that assesses whether cybersecurity processes are systematically applied across the entire lifecycle of vehicles and automotive components, from planning and development to production, operation and post-production management. Hai Phong is the first facility in the world, among TÜV Rheinland-certified cases, to be awarded both CSMS Level 2 and Level 3 certifications simultaneously. This achievement extends the CSMS Level 3 certification previously awarded to LG Vehicle Solution (VS) Company’s management system, validating Hai Phong’s ability to apply rigorous cybersecurity measures in mass production. As LG VS Company’s largest vehicle component manufacturing site, Hai Phong produces the majority of products supplied to major global automakers. By establishing and applying advanced cybersecurity management systems at the facility, LG VS Company has reinforced its position as an industry leader in protecting automotive components from emerging digital threats. The need for robust cybersecurity at both key administrative and production facilities has become essential amid the industry-wide shift toward Software Defined Vehicles (SDVs). Cybersecurity risks during manufacturing are increasing, making it critical for suppliers to implement strong, standardized safeguards. Global regulatory requirements reiterate this urgency. The UNECE R155 regulation, implemented in 2021 and adopted by the European Union and 56 countries across Asia, Oceania and Africa, mandates that vehicles be certified with a CSMS before entering the market. Since July 2024, only vehicles meeting this requirement have been allowed in these markets, with the U.S. and China also tightening their automotive cybersecurity regulations. LG has steadily strengthened cybersecurity across all areas of LG VS Company. At the corporate administrative level, LG achieved CSMS Level 2 certification in 2023 and Level 3 certification last year. With Hai Phong now Level 3 certified, the company plans to pursue certification for its other major manufacturing facilities. In 2024, LG also earned the Automotive SPICE for Cybersecurity certification, a standard developed by European OEMs to evaluate the cybersecurity and software reliability of automotive component suppliers. Major U.S. automakers, including General Motors and Ford, are now adopting this standard for supplier assessments as well. “Internationally recognized cybersecurity certifications such as CSMS Level 3 strengthen our position as a trusted partner to global automakers,” said Eun Seok-hyun, president of the LG VS Company. “Through an unmatched commitment to security and quality, LG will continue to enhance its leadership in the automotive components market.” # # # View the full article

Company to Present Strategy for Redefining the In-Cabin Experience and Reveal Landmark Collaborations That Expand Its Automotive Content Ecosystem SEOUL, Aug. 19, 2025 — LG Electronics (LG), a leading innovator in mobility technology, is set to present its forward-thinking vision for future mobility at IAA MOBILITY 2025 in Munich, Germany, this September. Recognized as the world’s leading platform for mobility, technology and sustainability, IAA MOBILITY brings together global leaders across industries. Key themes at this year’s event include the software-defined vehicle (SDV), AI, connectivity and smart infrastructure. During the exhibition, LG will host a special session titled “Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters.” The session will begin with an opening speech from Eun Seok-hyun, president of the LG Vehicle Solution (VS) Company, who will outline LG’s strategic vision for the future of the in-cabin experience and the growing role of its Automotive Content Platform (ACP). LG ACP powered by webOS plays a central role in realizing the company’s SDV vision by bringing home entertainment experiences into the vehicle. During the event, LG will preview significant new developments in its content ecosystem, enabled by strategic collaborations with global leaders in digital entertainment and communication. These initiatives mark a key step toward redefining the vehicle as a content-centric, connected environment. The speech will be followed by a panel discussion where Mr. Eun will be joined by Chris Jo, head of the webOS Platform Business Center at LG’s Media Entertainment Solution Company, and executives from LG’s newly-announced strategic partners. The conversation will delve into how these collaborations are reshaping in-vehicle content experiences, enhancing user engagement for both drivers and passengers and unlocking new value for automakers through integrated services. “LG has long been recognized for enriching everyday life through its innovative consumer electronics,” said Mr. Eun. “Now, we’re bringing that same expertise to mobility, transforming vehicles into immersive, experience-rich environments. Together with our partners, we’re accelerating the creation of a rich and scalable content ecosystem for the coming era of the experience-defined vehicle.” LG’s lecture session, “Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters,” is scheduled for September 9 at 11:00 AM (CEST) on the Summit Stage in Hall B2 at Trade Fair Center Messe München​. For more information, please visit the official IAA MOBILITY 2025 website. # # # View the full article

Optimized for Modern Living, Company’s New Fit & Max Refrigerators Deliver Stylish, User-Centric Design and Smart Performance to European Kitchens SEOUL, Aug. 19, 2025 — LG Electronics (LG) is unveiling its latest refrigerator lineup for the European market at IFA 2025. Designed to deliver top-tier energy efficiency, the new french door and bottom-freezer models have been developed specifically for Europe’s unique housing environments and consumer lifestyles, reflecting LG’s extensive research into local needs and preferences. The lineup combines energy-saving performance, smart features and space-efficient styling that integrates seamlessly into modern homes. Outstanding Energy Efficiency Responding to increased demand for energy-efficient appliances across Europe, LG is introducing models that meet – and significantly surpass – the European Union’s highest (“A”) energy rating. The new bottom-freezer model exceeds the requirement for the A rating, while the french door model has impressively earned an A rating, despite being in a category where such ratings are rare. LG’s exceptional energy efficiency was made possible by its optimized insulation design tailored for the European market, as well as AI-based features that help reduce electricity consumption by learning household usage patterns and optimizing compressor operation during periods of low activity. Fit & Max: Perfect Fit and Maximum Performance Designed for Europe’s typically compact kitchens, the new lineup features LG’s Zero Clearance Hinge, enabling doors to open fully (up to 110 degrees) even when placed flush against a wall. Sleek exteriors with LG’s Premium Flat Door design create a refined, built-in look. AI-powered features elevate convenience and efficiency to make every day easier and power bills more manageable. AI Fresh monitors your door-opening habits over three weeks and lowers the temperature in advance during peak times. This helps reduce sudden temperature changes when the door is opened, keeping food fresher for longer. AI Saving Mode analyzes use-behavior and intelligently adjusts cooling performance during low-usage periods, helping save energy. Embodying LG’s MAX concept – maximizing space efficiency and food freshness – the lineup features a variety of storage solutions that enhance interior usability, including the Retractable Shelf for tall or bulky items, and generous interior capacity. Freshness technologies include Linear Cooling to minimize temperature fluctuations, Door Cooling+ for fast, even cooling and Fresh Converter+ with customizable storage zones for meat, fish and vegetables. New French Door Refrigerator Boasting Built-In Look, Practical Features The new french door model presents LG’s first Thin Door design with both an ice and water dispenser, plus the installation flexibility of the Zero Clearance Hinge. The Ultra Slim In-Door Ice Maker saves storage space while delivering a steady supply of ice. Interior enhancements include an optimized basket design that reduces the risk of bottles tipping over when opening or closing. Deeper shelves improve internal storage capacity, aligning with the needs of European lifestyles. Soft Closing Doors prevent slamming, ensuring smoother and quieter operation. New Bottom-Freezer Designed for Flexibility Designed to fit real European kitchen environments, the new bottom-freezer series offers a variety of sizes and capacities. Adjustable shelving and flexible compartments maximize usable space. The Adjustable Shelf offers seven height settings, while the combination of Adjustable and Retractable Shelves allows for tailored organization. Additional accessories, such as the Movable Bucket, My Box and Mini Door Basket, can be repositioned for convenient access or to free up space for other items. “LG’s new refrigerator lineup reflects a firm commitment to meaningful innovation, combining outstanding space and energy efficiency with designs that fit seamlessly into modern kitchens,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We remain focused on developing user-centric technologies that enhance everyday convenience, simplify life at home and have less impact on the planet.” # # # View the full article

Serious About Sustainability, Company Introduces New Material and Production Process to Minimize Environmental Impact SEOUL, Aug. 18, 2025 — LG Electronics (LG) is reducing plastic consumption and carbon emissions by adopting a new material and manufacturing process for its commercial 4-way system air conditioners. Aligned with the company’s Better Life for All ESG vision, these latest efforts demonstrate an unwavering commitment to minimizing environmental impacts. TÜV Rheinland, a global testing and certification organization, recently confirmed that LG’s newly instituted production process has lowered carbon emissions from the manufacturing of its 4-way system air conditioners to 14.85 kilograms of CO₂ equivalents* per unit. Along with the shift in manufacturing method, the primary driver of this reduction is the introduction of a new material used for the air conditioners’ exterior panels. Moving away from conventional plastic manufacturing techniques, LG employs a foaming injection molding process whereby nitrogen gas is injected into the mold to create bubbles within the material. This innovative approach reduces plastic use by approximately 900 grams per unit. Additionally, LG has replaced the use of Acrylonitrile Butadiene Styrene (ABS) with Polypropylene (PP), which has a lower carbon footprint. These improvements are expected to cut plastic consumption by roughly 270 tons annually and CO₂ equivalent carbon emissions by over 4,400 tons each year – a reduction comparable to the carbon absorbed in one year by a 30-year-old pine forest covering more than 580 soccer fields. LG began applying its foaming injection molding method to 4-way system air conditioners in June and plans to gradually expand it to other residential and commercial models. In pursuit of carbon neutrality, LG aims to reduce greenhouse gas emissions by 54.6 percent by 2030 compared to 2017 levels, as outlined in its Sustainability Report. To reach this target, the company is integrating high-efficiency equipment into its manufacturing processes and adopting renewable energy sources to produce high-efficiency appliances leveraging its proprietary Core Tech. A prime example of Core Tech is LG’s inverter motor technology, which minimizes energy waste by adjusting motor and compressor speeds in real time according to demand. The company has also advanced its environmental compliance by launching an inverter scroll chiller using R32 refrigerant, which has a Global Warming Potential (GWP) about 30 percent lower than R410A refrigerant. “The new material and manufacturing process we’ve introduced for our 4-way system air conditioner underscored our efforts to minimizing environmental impacts,” said Bae Cheung-hyun, head of the System Air Conditioners Business at the LG ES Company. “LG will continue to leverage innovative technologies to develop eco-conscious air conditioners for a healthier planet.” # # # * A metric measure used to compare the emissions from various greenhouse gases on the basis of their global-warming potential (GWP), by converting amounts of other gases to the equivalent amount of carbon dioxide with the same global warming potential. View the full article

This summer, LG has stirred up a gentle, nostalgia-infused breeze with its classically cool Heritage Fan – a product that bridges the past and the present. The “D-301” fan, along with other iconic LG products of yesteryear, has been lovingly recreated, given a contemporary twist and rereleased to celebrate the company’s pivotal role in shaping the home appliance industry in Korea. The story behind the fan goes way back. LG’s roots trace to 1947, when LuckyChemical Co. became Korea’s first plastics manufacturer. A little over a decade later, in 1958, the company established Goldstar Co. – the country’s first electronics company. Goldstar helped pioneer the country’s burgeoning home appliance industry, introducing groundbreaking products like the D-301. This electric fan was not only the first to be manufactured domestically, but also became a symbol of modern convenience and national pride. It was Goldstar that opened doors for Korean-made electronics in the global market, and of course, laid the foundations for today’s LG Electronics you know today. To faithfully revive this beloved product, LG took a hands-on approach. The team tracked down original D-301 units still owned by longtime customers – some of whom proudly shared that their vintage fans are still running strong. These well-preserved models became key references in recreating the look and feel of the original while upgrading its internals for today’s users. The result? The timeless charm of the D-301, reborn as the Heritage Fan – a limited-edition remake that brings together retro design and contemporary technology. From its curved frame and analog dial to the engraved Goldstar crown logo, it stays true to the spirit of the 1960s original. Inside, though, it’s been completely updated with a high-efficiency BLDC motor, whisper-quiet operation and a rechargeable battery that delivers up to 10 hours of cordless use. It’s both a design statement and a practical companion for everyday life. Though not available for sale, the Heritage Fan has attracted enthusiastic attention online. People appreciated the thoughtful design and nostalgic aesthetic, and some even expressed interest in seeing it made more widely available. What began as a tribute to LG’s legacy has unexpectedly become a talking point across generations. More than just a product, the Heritage Fan is a celebration of LG’s legacy – its role in shaping the everyday lives of generations and its continued commitment to innovation that feels personal and warm. By reimagining the D-301 for today, LG is honoring where it came from while carrying the Life’s Good spirit into the future. Because some designs are too good to leave in the past – and some memories are worth reliving with every breeze. To discover more about the Heritage Fan and the story behind its timeless design, visit the dedicated microsite here. # # # View the full article

Sometimes, all it takes is a few minutes of film to move you – to stir emotion, preserve memory or reflect the soul of a nation. In Mexico, where tradition runs deep and culture is rich, short films offer a powerful lens into identity, storytelling and history. That spirit was front and center at the country’s first-ever OLED Film Festival, a celebration made possible by LG Mexico and the iconic Cineteca Nacional, Mexico’s leading institution for cultural cinema. This debut festival featured over 30 short films, each offering a distinct perspective on Mexican customs, indigenous roots and the artistry of visual storytelling. More than just a celebration of creativity, the event showed how cutting-edge technology can help preserve – and amplify – authentic voices. The films were showcased in the LG OLED Cinema Room at Cineteca Nacional, recently named the 17th most beautiful cinema in the world by Time Out Magazine. Outfitted with LG OLED displays, the space delivered an unmatched viewing experience – thanks to perfect black levels, vivid color reproduction and immersive surround sound. Daniel Aguilar, corporate communications director of LG Mexico As part of the global Life’s Good campaign, the OLED Film Festival illustrated how innovation can deepen our connections to each other. Under the theme “Less Artificial, More Human,” the event underscored how technology can elevate cultural storytelling, spark empathy and preserve collective memory in ways no other medium can. Curated by Pixelatl, a leading Mexican organization for graphic and audiovisual storytelling, the lineup included shorts that focused on indigenous languages, rituals and communities. These were shown alongside restored works by legendary animator Dominique Jonard and several critically acclaimed titles: “Carne de Dios” by Patricio Plaza: Set in colonial Mexico, a Spanish friar suffering from a mysterious illness is brought to a curandera – a traditional healer. As the curandera performs an ancient ritual to cure him, the experience triggers profound and unexpected effects on his body and mind. “Mi abuela Matilde” by Miguel Anaya: When young María is left in the care of her grandmother, she must learn the essential skills for an independent life. Tensions rise until a childhood secret helps them rediscover their connection and compassion. “Hasta los huesos” by René Castillo: A man journeys into the Land of the Dead, where he encounters a surreal world of worms, dancing skeletons and the iconic Catrina. Gradually, he realizes that being dead isn’t as daunting as he thought. The festival’s opening keynote, “Animation with Indigenous Communities” by Luis Jurado, featured four themed screenings: Childhood, Musical Mexico, Rituals and Customs, and The Best of Pixelatl (2019–2024). To extend the festival’s impact beyond the big screen, LG brought the OLED experience to Villa de las Niñas, a school in the State of Mexico supporting over 3,000 indigenous girls from vulnerable backgrounds. For one day, the school’s auditorium transformed into a pop-up cinema, giving students a magical, first-hand experience with film. It wasn’t just about watching movies – it was an invitation to dream, explore and connect. LG’s support for Villa de las Niñas extends beyond this event. The company has equipped the school with more than 70 premium displays, laser projectors, washing machines and kitchen appliances – helping improve everyday life for students and teachers alike. To amplify awareness and drive support for the school, LG Mexico invited media and influencers to experience the event. The campaign reached over 18.5 million people, highlighting LG’s commitment to social impact while boosting brand visibility through meaningful, purpose-driven storytelling. The first OLED Film Festival in Mexico brought together the best of technology, culture and creativity – proving that a screen can be more than just a source of entertainment. It can preserve heritage, spark imagination and connect generations. Contributed by LG Mexico # # # View the full article

At LG Electronics, we are accelerating our drive for qualitative growth by focusing on B2B, non-hardware and direct-to-consumer (D2C) business models. This transformation is about more than just moving beyond the sale of physical products – it’s about building continuous customer engagement and diversifying revenue through long-term partnerships. One of the most compelling examples of this shift is the evolution of our webOS platform business. From Smart TV OS to Scalable Media Platform Originally launched as a smart TV operating system, webOS has grown into a robust, multi-service platform that now includes AI-powered content recommendations, cloud gaming, home IoT connectivity and B2B display solutions. Its open and flexible architecture enables seamless integration with global device manufacturers and content providers – a key driver behind its global scalability and adaptability. webOS Hub 3.0: Powering Display Innovation Recently launched webOS Hub 3.0, is gaining rapid traction as a scalable Platform-as-a-Service (PaaS) for display makers around the world. Supporting features like AI voice recommendations, cloud gaming integration and smart home control, it is built to operate across a wide range of display products – not just LG’s. As of 2025, over 600 global brands have adopted webOS Hub, solidifying our leadership in the OS market for display manufacturers. What sets webOS Hub apart is the delivery of multifaceted services into a single, integrated platform – from global streaming apps to FAST (Free Ad-supported Streaming TV) via LG Channels or cloud gaming. This creates meaningful value for both manufacturers and end users alike. Beyond the home, webOS is also expanding into commercial venues, hotels and public institutions, evolving into a smart platform solution that improves operational efficiency and enables targeted content delivery. This expansion supports long-term, contract-based business models with enterprise clients. LG Channels: Elevating Content Discovery Our owned-and-operated service, LG Channels, now delivers free, ad-supported streaming in 33 countries, with over 4,000 channels available. Exclusively curated content featured on LG Showcase (North America), LG 1 and LG 1 Spotlight (Europe), along with regionally customized programming and a growing network of partners including national and local broadcasters and news organizations, have helped LG Channels become a distinct competitive advantage in the smart TV content space. As a recognition of its contribution to regional content delivery, LG Channels was honored with the ITVT/TVOT 2025 Award for Achievement in Local Broadcasting. Our original series The Rivalries – a documentary spotlighting college sports rivalries in the U.S. – also received a Webby Award for Best Sports Video last year. webOS for Mobility: Living Space on Wheels webOS is also extending its reach into the automotive sector through our Automotive Content Platform, redefining the in-vehicle experience and transforming the car into a “living space on wheels.” Built on the proven success of webOS in smart TVs, the vehicle-optimized version delivers services like LG Channels in a seamless, entertainment-focused UX. This approach enriches life on the move by connecting vehicles to our broader content ecosystem. From Cornerstone to Momentum: Accelerating LG’s Platform‑Centric Business The momentum behind webOS is undeniable. With an average annual growth rate of 40 percent over the past three years, our platform business surpassed KRW 1 trillion in revenue in 2024. In emerging markets such as India, the Middle East and Latin America, webOS is experiencing accelerated adoption – driven by rising demand for streaming services, expanding digital infrastructure, and growing public and commercial display needs. webOS is more than just a solution – it’s a cornerstone of LG’s platform-centric future, playing a vital role in enhancing profitability and business resilience. By transforming user experiences and enabling new business models, webOS is unlocking new value across industries. By Chris Cho, head of the webOS Platform Business Center, LG Media Entertainment Solution Company # # # View the full article

Improved Access to News Content and Strengthened Broadcast Partnerships Inspire Double-Digit Growth Across Multiple Regions SEOUL, Aug. 8, 2025 — LG Electronics (LG) is advancing LG Channels viewership growth across the world, thanks to its intuitive user interface and growing variety of content. As part of this effort, LG is partnering with leading broadcasters and news organizations across multiple regions to add more news streams to the platform, making them both relevant to local audiences and easier to access and explore. Starting this month, LG Channels news content can also be accessed directly from the home screen via newly introduced News Portal. Rolled out via Q-Card in the U.S., Mexico, Brazil, the U.K. and Germany on TVs running webOS 25, this feature is expected to expand to more platforms later this year – supporting further news consumption growth, thanks to the company’s free ad-supported streaming TV (FAST) service. In the U.S., LG Smart TV users can access a wide array of news channels through LG Channels News Hub, a curated source for free, ad-supported news channels. The News Hub is made possible through partnerships with multiple leading national and local broadcasters whose channels are available in the News Hub, including NBCUniversal, Disney, FOX Television Stations, Bloomberg Media, Warner Bros. Discovery, Allen Media Group’s Local Now, E.W. Scripps, Sinclair Broadcast Group and others. In addition, users can still access news channels through the Electronic Program Guide (EPG) on their LG Smart TVs. LG Channels also provides localized content from Local Now channels, Allen Media Group’s free news streaming service, which delivers over 220 local channels in every U.S. ZIP code. Expanding its offerings for Spanish-speaking viewers, LG collaborated with NBCUniversal News Group earlier this year to introduce Telemundo Station Group’s 24/7 streaming news channels. These channels – Telemundo Noticias California, Telemundo Noticias Texas, Telemundo Noticias Florida and Telemundo Noticias Noreste – deliver regional news coverage. These partnerships have been a key driver of the double-digit linear growth the LG Channels service has seen in the U.S., year-over-year. LG’s efforts to strengthen regional news access through LG Channels were recognized in June 2025 with the Award for Achievement in Local Broadcasting at the ITVT/TVOT 21st Annual Awards for Leadership in Interactive and Multiplatform Television. This honor underscores the company’s commitment to advancing news content delivery through partnerships with trusted local broadcasters. “Our goal with LG Channels has always been to make high-quality, relevant content accessible to everyone,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “By working with trusted news providers and powerful broadcasters across regions and continuously improving how users discover and access content, we are making local and national news more approachable, timely and meaningful within everyday viewing.” LG Channels viewing time has increased in Mexico and Brazil as local news content becomes more available. In Mexico, major local broadcasters TV Azteca, Multimedios and Grupo Imagen joined LG Channels this year, strengthening its local news lineup. TV Azteca’s FIA has emerged as the most-watched channel among the 190 channels available on LG Channels in Mexico, underscoring strong demand for quality local news. These additions have driven a 95 percent year-over-year increase in viewing hours in Mexico. In Brazil, LG Channels has expanded local news offerings with the launch of New Brasil in partnership with Grupo Bandeirantes – one of the country’s leading broadcasters – CNN Brasil, and Times Brasil – Licenciado Exclusivo CNBC. Since these launches, the platform’s viewing hours in Brazil have increased by more than 40 percent, with CNN Brasil the most-watched. LG also continues to expand the availability of local news content on LG Channels across Europe. In markets like the U.K. and France, news partnerships have driven strong month-over-month growth, with double-digit increases in viewership. Currently, over 100 news channels including BFM TV (France), GB News (UK), CNN International (UK, Germany, Austria and Switzerland), CNN Headlines (available in 16 European countries), Bloomberg Television (UK), Euronews IN DIRETTA (Italy) and CNN en Español (Spain) are available, with more channels, such as France 24, scheduled to launch soon. In Spain, LG Channels has added content through a landmark partnership with RTVE, the national public broadcaster. Viewers can now enjoy RTVE’s premium content for free, including flagship channels La 1, La 2 and Canal 24 Horas (24H) – the latter being a trusted source for real-time national and international news. Strong local news content is increasing viewing time across other regions as well. In Australia, the addition of Sky News Australia, a leading national news network with a loyal viewership, has boosted engagement significantly. In Korea, local news from major outlets such as TV Chosun, JTBC, MBN, Channel A and YTN consistently garner the most viewing time among the 130 channels available on LG Channels. In India, LG Channels offers a wide selection of FAST news channels to meet local demand for timely, diverse information. As of June 2025, news accounts for over 40 percent of all viewing time, with news channels dominating the platform’s top 10. LG Channels features over 40 news channels in eight regional languages. Among these, Aaj Tak is the most-watched nationwide, with other major Hindi-language channels including India TV, Republic Bharat, TV9 Bharatvarsh and NDTV India. # # # View the full article

Company’s IFA Exhibit to Highlight the Harmony and Convenience of AI-Powered Living SEOUL, Aug. 7, 2025 — LG Electronics (LG) is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2025, taking place from September 5 to 9. Under the theme of “LG AI Appliances Orchestra,” the company will present its AI Home Solution – a harmonious integration of AI-powered appliances designed to enrich and enhance the European lifestyle. To pique the interest and curiosity of domestic and international media, LG has sent out a visually striking invitation featuring a dramatic beam of light illuminating FURON, its AI agent, taking center stage like a conductor. Behind FURON, a lineup of LG’s AI-powered appliances is arranged like an orchestra, symbolizing the harmony and connected intelligence at the core of LG’s vision for the AI-powered home. At Hall 18 at Messe Berlin, visitors will be able to witness firsthand the many practical benefits of LG’s AI Home Solution. The showcase will include the full lineup of AI appliances tailored for the European market, alongside LG ThinQ ON – the advanced AI home hub that serves as the central node of LG’s evolving AI ecosystem. ThinQ On enables seamless integration between LG appliances and various external platforms and services, delivering an expansive and highly personalized smart home experience. For those unable to attend IFA in person, LG will be sharing the excitement of its IFA 2025 booth on the LG Global YouTube channel (www.youtube.com/@LGGlobal) from September 5. # # # View the full article

Driven by a strong desire to improve lives, communities and the environment, LG is continually innovating products and services that make life greener and more convenient. From tree-planting initiatives to developing technologies rooted in sustainability, LG is working to create a Better Life for All. This commitment extends into local communities, where LG promotes smarter, more energy-efficient lifestyles in line with its “Life’s Good When You Live Smart” message. Through simple yet meaningful tips and people-centered programs, the company shows how small, thoughtful actions can lead to long-lasting positive change. For the third year in a row, LG Serbia and Bulgaria held their annual service campaign in June – offering free servicing for out-of-warranty devices, sharing everyday usage tips and showcasing innovative technologies. Now a widely recognized event, the LG Service Caravan visited Kraljevo, Subotica and Kragujevac in Serbia, as well as Blagoevgrad, Shumen and Ruse in Bulgaria, spreading the message of smarter living. With sustainability top of mind, this year’s campaign focused on energy efficiency. Visitors discovered how LG’s smart technologies not only simplify daily routines but also help reduce energy costs and support environmental care. On-site, LG experts hosted educational workshops and shared practical guides on how to use home appliances more efficiently. As in previous years, visitors could receive free check-ups and repairs for LG devices – whether under warranty or not.* LG specialists were available to provide consultations, technical support and live demonstrations of smart solutions that combine cutting-edge energy efficiency with outstanding performance. In Serbia, the two-day event featured fun quizzes with prizes for children and dedicated adult workshops on energy-saving practices. In Bulgaria, the family-friendly activities included a kids’ corner with oversized educational puzzles and interactive games about smart home efficiency, while adults participated in a quiz using the innovative LG CreateBoard, showing how small steps can have a big impact – both at home and for the planet. LG Serbia and Bulgaria took an active role in delivering this year’s campaign, championing the “Life’s Good When You Live Smart” message to customers and the broader public. At the heart of LG’s approach is the belief that technology should be not only innovative and appealing, but also beneficial to households, communities and the planet. This year’s service tour placed a spotlight on energy efficiency and sustainability – highlighting how choosing smarter appliances can help individuals and families make a real difference. As part of this commitment, LG Serbia and Bulgaria donated an interactive LG TV to a local primary school in each city visited. This initiative supports digital education while promoting sustainable practices that reduce energy use and help create a more dynamic, modern and visually engaging learning environment. For more information, visit on the LG service campaigns in Europe, visit www.lg.com/rs/lg-servisna-tura and www.lg.com/bg/servizno-turne. # # # * This offer applied to LG TVs and audio/video equipment purchased after January 1, 2020, and LG home appliances purchased after January 1, 2018. View the full article

A Genuine Gamechanger, LG’s Ultra Short Throw Projector Presents 4K Picture Quality, Dolby Atmos Support and Built-in webOS in a Sleek, Portable Package SEOUL, Aug. 5, 2025 — LG Electronics (LG) today announced the beginning of the global rollout of the LG CineBeam S (model PU615U), a compact yet powerful 4K Ultra Short Throw (UST) projector designed to deliver premium home entertainment and unprecedented flexibility. Building on the legacy of the LG CineBeam Q, the new model elevates viewer immersion with vibrant, large-scale images in stunning 4K (3,840 x 2,160) and cinematic audio with dynamic Dolby Atmos sound. Introducing the concept of “Wonder beyond spatial limits,” the stylish LG CineBeam S can turn even the smallest space into a premier personal theater. LG’s latest CineBeam projector combines advanced UST technology and an exceptionally small, aesthetically pleasing form factor to provide maximum space efficiency, effortless portability and a memorable big-screen experience. Positioned as close as 8.1 centimeters from the screen or projection surface, this elegantly designed UST projector reproduces bright, detailed pictures measuring from 40 inches (at 8.1 centimeter) up to 100 inches (at 39.3 centimeter) diagonally. Unlike conventional projectors that require long throw distances and complex mounting setups, the CineBeam S is supremely easy to set up – ideal for situations where space is at a premium. Its tiny footprint means there is no need to move furniture or rearrange the room to create the optimal conditions for installation. The CineBeam S produces brilliant 4K images – adjustable in size from 40 to 100 inches – that are just as crisp and clear in the daytime as they are at night. Its advanced RGB laser system offers 154 percent coverage of the DCI-P3 color gamut, guaranteeing accurate color reproduction that helps preserve the creative intent behind each piece of content. With 500 ANSI lumens brightness and a 450,000:1 contrast ratio, it ensures deep blacks and rich, lifelike colors under any ambient lighting conditions. Designed to fit seamlessly into customers’ lifestyles, the LG CineBeam S offers a range of convenient features that promote versatile usability. A complete home cinema solution, it comes equipped with built-in stereo speakers that support Dolby Atmos for spacious and dynamic audio. The integration of LG’s webOS smart TV platform gives users access to a host of popular streaming services along with intuitive control and convenient content discovery. For more entertainment options, users can connect external devices through the projector’s physical ports (HDMI x 1 and USB Type-C x 2), or stream content wirelessly from a smartphone, tablet or PC via AirPlay 2 and Screen Share. Setup is fast and simple, thanks to Auto Screen Adjustment, which enables sharp, perfectly aligned visuals in practically any viewing environment. Users can further fine-tune visual output without physically moving the projector through Screen Scaling & Shifting, and utilize the Wall Color Adjustment feature for projection onto non-white surfaces. Beyond performance, the CineBeam S also impresses with its subtle, yet eye-catching minimalist design completed with an elegant metallic finish, seamlessly blending into any interior space as an aesthetic object. Its small size allows for easy placement on a shelf or table and provides excellent portability, giving users the freedom to take the projector with them wherever they go. A triumph of form and function, the LG CineBeam S packs powerful projection technology into an ultra-compact unit that fits comfortably in one hand, measuring 110 × 160 × 160 millimeters and weighing 1.9 kilograms. The model also ships with a redesigned remote that offers a more refined look and a more natural control experience compared to the LG CineBeam Q. Additionally, support for the LG ThinQ app lets users operate the projector with their smartphone. “The LG CineBeam S is a testament to our commitment to innovation, and to bringing a truly premium home cinema experience to a wider audience,” said YS Lee, head of IT Business at the LG Media Entertainment Solution Company. “This isn’t just a projector; it’s a premium lifestyle solution that combines design and technology excellence to deliver unprecedented flexibility and a new kind of customer value.” # # # View the full article

Portable audio has evolved beyond simply being compact and easy to carry; it now aims to enrich people’s everyday experiences. From rooftop gatherings and beach days to home workouts, meditation sessions and music by the campsite, portable speakers have become part of more personal and diverse moments than ever before. On-the-go audio is as much about setting the mood, bringing people together and fitting effortlessly into a daily routine as it is about the music itself. With this understanding, the design team studied how people truly bring music into their lives. These insights became the foundation for the latest LG xboom by will.i.am speakers, engineered to connect deeply with users. Design Inspired by Everyday Life The LG xboom by will.i.am speaker designs address the question: How do people actually use portable speakers and how do they bring real value to everyday life? Through the extensive study and observation of user interactions and behaviors, the team analyzed how speakers are carried and positioned, and how they integrate into various settings and environments. Their answers formed the xboom design philosophy. Three core values guided every design decision, ensuring that every xboom speaker is practical, emotionally engaging and effortlessly blends into various environments: Purposeful Innovation, Emotional Warmth and Contextual Harmony. “Purposeful Innovation” embraces human-centered design with ergonomic handles, adjustable straps and customizable lighting designed for real-life convenience. Whether carrying the speaker to a party or relaxing at home, these details make it easy and comfortable to use everywhere. This commitment is reflected by the handles, straps and form factors across the xboom lineup, offering secure, comfortable handling and flexible, intuitive use for a seamless and versatile listening experience on the go. To go beyond functionality, the design team injected “Emotional Warmth” into the designs, including charming lighting effects with adaptable intensity and mood-setting colors that deepen the listener’s emotional engagement. The speakers’ clean, symmetrical lines and balanced form factor provide a sense of visual stability and comfort, helping users feel secure and relaxed in a variety of settings. “Contextual Harmony” introduces elements intentionally crafted to enable the speakers’ seamless integration into diverse surroundings while engaging listeners with an experience that feels connected and attuned to every moment. Whether it’s an energetic gathering or quiet personal moment, xboom speakers enhance the mood and empower people to enjoy music their way. The Story Behind Each Design Built for live performances and gatherings, the Stage 301 delivers powerful sound and a sturdy design, ideal for musicians and music lovers who require style and substance. Combining engineering with expressive design, it captivates audiences with a compelling mix of power and style. For the Stage 301, the team explored various form factors, proportions, placements and internal layouts to project sound clearly and confidently during busking gigs, karaoke sessions and live performances. Every detail of its shape has been crafted to bring sound into spaces where audio presence and performance truly matter. They also drew insights from commercial performance speakers, considering their appearance and practical aspects to optimize sound and usability in real-world situations. A key element of the design is the handle, which allows the speaker to tilt naturally when laid down for more effective sound projection. It can also be mounted on a tripod to suit different spaces and performance setups. The handle fits comfortably in the user’s palm and fingers, distributing weight evenly to minimize strain and ensure a secure hold. This ergonomic grip ensures stability while moving across a stage or when mounted on a tripod. The Stage 301’s uniqueness comes from the design inspiration from the sports car exhausts – a symbol of power and performance. Seeking to capture that same purposeful energy, the design team focused on the point where the body’s edges converge. By accentuating this space, they achieved both structural strength and visual tension to enhance the overall design. This approach gives the speaker an athletic, muscular stance that conveys strength, power and dynamism. Through careful refinement, the team preserves the speaker’s bold character while ensuring a seamless and elegant visual flow. The LG xboom by will.i.am Bounce’s beautifully symmetrical design looks refined from every angle, adding sophistication to a wide range of spaces. The design team explored how the speaker would look and feel in various indoor and outdoor settings, ensuring it could blend effortlessly into diverse environments. They refined its shape and size, balancing smooth, rounded lines with perfect symmetry to create something that feels stable and comfortable to use, appreciate and enjoy. Purposefully, the Bounce’s two feet have a larger surface area to provide stable, secure contact with most surfaces – a detail that boosts stability during different usage. The design team wanted these feet to do more than support; they wanted to create a subtle visual link to the speaker’s acoustic elements. For this reason, the circular feet were made identical in size to the passive radiators, and aligned vertically, creating a column-like connection that highlights the Bounce’s balanced, symmetrical form. With the Bounce’s passive radiators, the design team wanted listeners to not only hear but also see and feel sound. After experimenting with countless placements alongside engineers, they identified its top position as the most effective for delivering powerful bass, creating an impact users can both feel and see from above as the speaker’s deep vibrations come to life. While exploring different strap adjustments and carry options, the design team uncovered opportunities for users to engage with Bounce in more creative and personal ways. They designed a versatile strap that can be worn over the shoulder, held in the hand or used to slip a hand between the speaker and strap for a more secure grip. To achieve this, they carefully refined the strap’s length and material for a design that supports a comfortable grip, reduces hand fatigue, stays secure when moving around and adapts to the length of the journey. Another highlight of the latest xboom speakers is lighting, which uses colors and movement that match the mood, setting and pulse of the music. Believing that lighting should do more than look good, the design team explored how it could visually capture the energy and vibe of the music. Through countless trials with color transitions, speed variations and movement patterns, they designed horizontal lights that flow with the volume, rhythm, beat and tone, making it easier to feel and connect with it. The fact that LG xboom by will.i.am Grab can be taken practically anywhere with ease, is no accident. The design team noticed that single-strap speakers can be unstable and difficult to carry. That insight sparked a simple idea: What if they added a second strap? This wouldn’t be just a functional fix, it would also let users carry and interact with the speaker in more creative and practical ways. Whether looped around a backpack or slung over a shoulder, the Grab becomes an extension of one’s lifestyle. What’s more, its adjustable straps and compact form let users slip their hand through comfortably, providing a secure grip that reduces fatigue. This design also allows fingers to easily reach and operate the buttons on top, making control simple without changing how it’s held. The Grab’s design process involved extensive simulations and hands-on testing of various shapes and sizes, including rectangular and angular forms, to find the ideal balance between comfort and practicality. The team assessed how it felt in hand, how smoothly it rolled and how well it fit into the cup holders of cars, scooters and bicycles. With every detail refined to enhance usability and versatility, the cylindrical form was determined to feel the most natural, balanced and suited for everyday use. The design team wanted the speaker to look as dynamic as it sounds. The Grab features passive radiators on both ends accented by a vibrating “X,” inspired by the xboom branding, visually representing the speaker’s vibrant, energetic audio performance. Award-Winning Design Excellence LG’s focus on the user experience and thoughtful approach to the xboom speakers’ design have earned global recognition, including the prestigious iF Design Award and Red Dot Design Award. The iF Design Award praised Grab’s functional design that allows it to be carried by hand or wrist, mounted on a bicycle or car or securely hung, making outdoor use more convenient and listening experiences more active. The Red Dot Design Award honored the Grab, Bounce and Stage 301 for stunning designs that are both user-centric and powerful performance-wise. Sound That Goes Deeper Into Life LG xboom by will.i.am redefines the speaker category as lifestyle companions that bring more joy, energy and entertainment into everyday life. The xboom design DNA continues to evolve with people’s desires and needs, seamlessly blending human-centered innovation, emotional warmth and contextual harmony. Whether crafting a memorable performance, relaxing at home or adventuring out with friends, the xboom speakers elevate each moment, transforming them into design statements that resonate on a deeper level. To join the ongoing journey and evolution of LG xboom by will.i.am, visit www.LG.com for the latest updates and insights. # # # View the full article

As customer experience becomes a driving force behind brand loyalty and business growth, companies are reimagining how they connect with consumers. LG Indonesia is taking this idea to the next level with LG ZonaSeru – a vibrant, hands-on space designed to inspire, educate and entertain. Located at CGV in Central Park Mall, Jakarta, this new “fun zone” brings LG’s innovations to life through interactive exhibits and engaging community activities. At the heart of LG ZonaSeru is a simple goal: make technology personal, playful and purposeful. Visitors are invited to explore how AI-powered LG products and the LG ThinQ platform can elevate daily life across three major product categories: Media Entertainment Solution (MS), Home Appliance Solution (HS) and Eco Solution (ES). In the Feel The Real AI zone, guests can experience LG’s cutting-edge OLED TVs and premium audio technology – highlighted by the LG OLED evo C5, known for its breathtaking picture quality and immersive home entertainment experience. Meanwhile, the WashTower Into Photo zone turns laundry into a fun photo opportunity with a quirky photo booth built inside an LG WashTower. Just open the drum, strike a pose and take home a printed souvenir. The InstaView Photo High Angle zone offers another selfie-worthy moment, spotlighting LG’s iconic InstaView refrigerator technology. Nearby, the Karaoke Room invites visitors to belt out their favorite tunes with LG’s xboom speakers and the LG StanbyME Go – bringing sound and style to the spotlight. For those interested in clean air and sustainable living, the ES Tower zone features LG’s latest residential air conditioners, dehumidifiers and air purifiers. There’s also a Live Streaming Corner, where content creators can go live or film videos on the spot. But LG ZonaSeru is more than just a tech playground. It’s also a community space. Throughout the year, the site will host a variety of free events – from karaoke contests and expert talks to children’s cooking classes – designed to bring people together and show how LG innovations can enhance everyday living. The space is also open for collaboration. Local communities and university students are encouraged to host talk shows, workshops and gatherings – free of charge. This reflects LG’s commitment to empowering individuals and fostering stronger community connections across Indonesia. Kicking off this initiative, LG recently hosted its first-ever community-led event at ZonaSeru in collaboration with a dedicated K-Pop fan community. Known for organizing fan gatherings and coordinating concert ticketing, the community came together for a special watch party of a globally streamed concert – celebrated in the exclusive Satin auditorium at CGV Cinemas. The event marked the anniversary of the fan group, turning the screening into a heartfelt celebration. Fans from across Jakarta gathered to relive the concert on the big screen, sing along and enjoy exclusive giveaways. It wasn’t just a screening – it was a powerful expression of shared passion and connection. With the success of this kickoff event, LG ZonaSeru is emerging as more than just a venue – it’s becoming a vibrant hub for creativity, collaboration and community engagement. As more groups discover the possibilities of the space, it’s poised to become a go-to destination for immersive, fan-powered experiences in Jakarta. As LG continues its evolution into a Smart Life Solution Company, initiatives like ZonaSeru represent a bold step forward – where cutting-edge technology meets human connection, and innovation is brought to life in the moments that matter. Contributed by LG Indonesia # # # View the full article