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LG webOS-Powered TV Users Can Jump Into Immersive Gameplay, With Exclusive Single Titles, Games Playable With Magic Remote or LG Mobile Gamepad app SEOUL, Dec. 29, 2025 — LG Electronics (LG) is rolling out new games on its LG Gaming Portal,1 providing LG Smart TV users with a greater selection of titles, all playable directly on the screen without the need for additional devices. The expanded lineup demonstrates LG’s commitment to broadening its gaming ecosystem and evolving the Gaming Portal into the ultimate destination for compelling gaming experiences. LG continues to expand its Gaming Portal by offering more than 4,000 cloud-based games and 600 casual titles, presenting compelling gaming experiences directly on LG Smart TVs. By delivering elevated, device-free gaming, LG provides new and engaging ways to enjoy games on the large screens, brought by a growing ecosystem of studios and creators. Featuring dynamic choreography and familiar global hits, Just Dance Now2 is now available on LG Smart TVs running webOS 22 or later in the US, Australia, Sweden and Norway, with availability across Europe expected in the following weeks. Through LG’s collaboration with Ubisoft, users in supported markets can follow along with their favorite routines without the need for a console or additional controllers. Using the LG Magic Remote, users can enjoy dancing with friends or family through the remote control’s motion-sensing technology, which precisely mirrors their movements on screen for fluid and responsive gameplay. To bring more fun to every living room in the US, LG has partnered with Volley, the leading developer of voice AI games for smart TVs. Volley’s TV gaming lineup includes game show classics like Jeopardy! and original hits like Song Quiz, a guess-the-song music trivia game. Played by over 50 million people worldwide, Volley is pioneering a new era of voice-controlled entertainment in the living room. For those who are looking for the high-speed action of arcade racing, LG and Blacknut introduce Asphalt Legends Unite,3 an IP offering dynamic gameplay and exciting challenges to play with friends. Available for free with ads, players can unlock access to all cars and maps from the start, allowing them to race any supercar without in-game purchases. By simply pressing the directional keys on the remote, users in the US can join the race instantly and ride the momentum of every fast-paced moment. Another uplifting addition4 is My Little Puppy, a heartwarming adventure game published by Krafton and offered by Blacknut, in which players follow the story of a dog as he embarks on a journey of relationships, farewells and reunions. LG Smart TVs bring the lifelike details and vivid scenery of the game’s world to life on the big screen and subtly draw players into its emotional depth. With a growing ecosystem of games, such as Asphalt Legends Unite and My Little Puppy, LG has made it easier to also play with a smartphone through LG’s new Wi-Fi-based mobile gamepad app. LG Mobile Gamepad Wi-Fi,5 now available on both Android and iOS, allows smartphones to operate as controllers, enabling a seamless, hassle-free experience for supported games. Recognized at last year’s LG webOS Hackathon for their creativity and innovation, two award-winning games have now been added to the selection of titles on the LG Gaming Portal, allowing users to jump into these immersive game worlds optimized for LG Smart TVs. Quest of Sunflower by Couchplay, the Grand Prize winner, is an epic family adventure powered by stunning graphics and dynamic AI-generated storytelling. Signs of Magic by Lukas Klingsbo, the second-place winner, invites players to join the wizard Elowen on an exciting magical quest to defeat monsters. The LG Magic Remote functions like a magic wand, with gyroscopic sensors mapping out gestures as spells for playful interactions with monsters and magical items. For the latest updates on the LG Gaming Portal, visit LG.com. # # # 1 Currently available on LGs Smart TVs and Smart Monitors, and third-party TVs running webOS6.0 and beyond, in Albania, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Italy, Ireland, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Türkiye, UK and USA. 2 Availability varies by market. 3 Available in the U.S. only. 4 Available in the US, with further expansion to select markets expected. 5 Compatible with LG TVs carrying webOS 5.0 or higher. View the full article

Expanding the Boundaries of High-Resolution Gaming With a New Lineup Spanning OLED, New MiniLED and Ultra-Wide Formats SEOUL, Dec. 26, 2025 — LG Electronics (LG) announced today the global launch of its new premium gaming monitor brand, UltraGear evo, set to debut at CES® 2026. Building on LG’s established leadership in 5K and 5K2K gaming displays, UltraGear evo expands the boundaries of high-resolution gaming with a portfolio of 5K-and-above monitors spanning OLED, New MiniLED and ultra-wide formats, combining ultra-high definition, speed and immersion across multiple form factors. The inaugural UltraGear evo lineup features three flagship models – 39GX950B, 27GM950B and 52G930B – united by a shared foundation of high-resolution excellence. At the heart of this evolution is LG’s commitment to uncompromised image quality, reinforced by a newly introduced on-device AI solution. This proprietary technology powers the world’s first 5K AI Upscaling technology.* This technology achieves stunning 5K-class clarity without the burden of GPU upgrades and allows gamers to enjoy a wider range of content in high definition – transcending original resolution limits. 39-Inch 5K2K OLED Gaming Monitor With 5K AI Upscaling The LG UltraGear evo 39-inch GX9 (39GX950B) builds on the legacy of the GX9 series as a 39-inch 5K2K OLED gaming monitor that delivers uncompromised visual quality and immersive gameplay. Building on this foundation, with the new on-device AI solution, the monitor analyzes and enhances content in real time before it reaches the panel, delivering stunning 5K-class clarity without requiring GPU upgrades. This goes beyond resolution, incorporating AI Scene Optimization and AI Sound, the monitor refines images and audio performance for a more immersive audiovisual experience. Visual performance is enhanced by LG’s Primary RGB Tandem OLED technology, delivering improved brightness, color accuracy and panel longevity with perfect black and lifelike colors. Designed to adapt to different gaming genres, the Dual Mode feature allows seamless switching between 165Hz at 5K2K resolution and 330Hz at WFHD, supported by an ultra-fast 0.03ms (GtG) response time – enabling gamers to prioritize either visual fidelity or ultra-smooth competitive play. The 1500R-curved 21:9 ultrawide display that retains the vertical height of a 32-inch screen while expanding horizontal immersion for both gaming and multitasking. With a pixel density of 142 PPI and VESA DisplayHDR True Black 500 certification, the monitor delivers detailed highlights and deep blacks even in the darkest scenes. World’s First 5K New MiniLED Monitor Solving for Blooming The LG UltraGear evo 27-inch GM9 (27GM950B) sets a new standard for 27-inch gaming monitors as the world’s first 5K New MiniLED display designed to dramatically improve blooming control. By effectively minimizing halo effects that commonly affect high-resolution MiniLED displays, the monitor delivers professional grade 5K precision with exceptional optical clarity. Featuring 2,304 local dimming zones, combined with Zero Optical Distance engineering that minimizes the gap between the panel and LED, the monitor delivers ultra-high luminance and refined contrast accuracy that preserves fine details across bright and dark scenes alike. Like the 39-inch GX9, the 27GM950B incorporates the on-device AI solution, enabling 5K AI Upscaling, AI Scene Optimization and AI Sound to enhance image and audio in real time without GPU overhead. For versatile gaming performance, the monitor supports Dual Mode operation, allowing users to switch between 165Hz at 5K resolution and 330Hz at QHD, paired with a fast 1ms (GtG) response time. Certified VESA DisplayHDR 1000 and delivering peak brightness of up to 1,250 nits, the display ensures vivid highlights, intense flames and sharp flashes of light are rendered with striking realism alongside deep, controlled blacks. World’s Largest 52-Inch 5K2K 240Hz Gaming Monitor The LG UltraGear evo 52-inch G9 (52G930B) introduces a new class of large-format gaming displays as the world’s largest 5K2K gaming monitor, offering gamers an unprecedented range of screen size options within the UltraGear evo lineup. The expansive scale is paired with a blazing-fast 240Hz refresh rate, ensuring consistent responsiveness and image fidelity. The massive screen features the vertical viewing height of a standard 42-inch 16:9 display, stretching horizontally for an expansive 12:9 panoramic view. This form factor provides a workspace 33 percent wider than a standard UHD monitor. A 1000R curvature encloses the user’s peripheral vision for seamless immersion. Visuals are equally impactful delivering vivid color and deep contrast validated by VESA Display HDR 600. “The new UltraGear evo marks a definitive turning point, signaling the end of compromises in gaming display performance. With innovations like industry-first 5K AI Upscaling, the lineup ensures that whether gamers prefer perfect blacks, unmatched brightness, or expansive scale, they can enjoy the same high standard of performance, clarity and immersion in high resolution,” said Lee Choong-hwoan, head of the Display Business at the LG Media Entertainment Solution Company. “This reflects our excellence in delivering high-resolution technology not only to the B2C gaming market but also through precision-driven B2B solutions like medical monitors.” The bar-raising LG UltraGear evo lineup is set to be showcased at CES 2026. Visitors can experience the evo lineup’s high-quality visuals through two zones: the “Dream Setup” inspired by the Reddit’s gaming communities and a SimCraft-powered racing simulation featuring the new 39-inch GX9. In addition to the new evo series, sales of the UltraGear GX7 (27GX790B) will commence in global markets on the opening day of CES 2026. This 27-inch gaming monitor boasts a QHD Primary RGB Tandem OLED display, 540Hz refresh rate and Dual Mode (HD 720Hz), matching the high expectations of avid gamers. # # # * AI features, including 5K AI Upscaling, AI Scene Optimization and AI Sound, are exclusively available on the 39GX950B and 27GM950B models equipped with the on-device AI solution. View the full article

LG CLOiD Redefines Home Living by Making Daily Chores Effortless, Giving Customers More Time for What Matters Most SEOUL, Dec. 25, 2025 — LG Electronics (LG) will be showcasing its new home robot, LG CLOiD, for the first time at CES® 2026, held in Las Vegas from January 6-9. Representing LG’s continued progress in home robotics, LG CLOiD is designed to perform a wide range of indoor household tasks, enhancing everyday convenience and improving quality of life by making home management more efficient and intuitive. Positioned as a home assistant, LG CLOiD embodies LG’s vision of the “Zero Labor Home, Makes Quality Time” – a future where technology meaningfully reduces the burden of daily chores, allowing customers to focus more on the people and moments that matter most. The robot marks a significant milestone toward the company’s long-term goal of freeing customers from the time-consuming demands of housework. Featuring a suitable form factor optimized for today’s living environments, LG CLOiD is built to perform a wide variety of tasks within the home. Its two articulated arms are powered by motors delivering seven degrees of freedom each, providing versatile motion similar to natural movements. Five individually actuated fingers on each hand provide advanced dexterity, allowing CLOiD to perform delicate and precise tasks that require fine motor control. At the core of LG CLOiD is a chipset integrated into the head, functioning as the robot’s “brain.” This is complemented by a display, speaker, camera and an array of sensors that enable expressive communication, natural voice interaction and intelligent navigation. Powered by LG’s Affectionate Intelligence technology, CLOiD is designed to sense its surroundings, interact in a natural and user-friendly way and refine its responses over time through repeated interactions – aiming to provide more personalized support for everyday tasks. LG views robotics as a key future growth engine and is accelerating innovation in this strategically important sector. As part of this effort, the company has established HS Robotics Lab within its Home Appliance Solution Company to secure differentiated technologies and further strengthen its core robotics capabilities and product competitiveness. In parallel, LG is actively pursuing joint research initiatives and strategic partnerships with leading robotics companies in Korea and around the globe. Visitors to CES 2026 can experience LG CLOiD and a variety of real-life “Zero Labor Home” scenarios at LG’s booth (#15004, Las Vegas Convention Center). # # # View the full article

Today’s cars are already smart – but making them feel effortlessly intelligent is a different challenge altogether. As vehicles take on more roles than ever before – navigation guide, safety assistant, entertainment hub – they demand a central system capable of orchestrating it all with precision and fluidity. What drivers genuinely want is simple: a smoother, more connected experience behind the wheel. Our next-generation High-Performance Computing (HPC) Lite platform was built for exactly that purpose. Debuting at CES® 2026, this new platform brings a vehicle’s most essential functions together into one unified, intelligent brain. By merging the In-Vehicle Infotainment (IVI) system and Advanced Driver Assistance System (ADAS) into a single, cohesive architecture, HPC processes information more efficiently – creating a driving experience that feels smoother, more responsive and inherently safer. Building the HPC Platform Together To build a platform as ambitious as HPC Lite, finding the right partner was essential. That’s why we teamed up with aiMotive – a leading developer of advanced automotive AI and a wholly owned subsidiary of Stellantis. Their strength in perception and driving intelligence, paired with our long-standing expertise in vehicle components, formed a collaboration that elevated every stage of development. The result is a powerful, next-gen HPC platform that serves as the vehicle’s central processing unit. It consolidates multiple functions into the HPC Electronic Control Unit (ECU), built on an advanced System-on-Chip (SoC) and enhanced with aiMotive’s aiDrive software. By integrating these capabilities within a single SoC, the platform handles the heavy data demands of software-defined vehicles (SDVs) with remarkable efficiency. For OEMs, this means lower component costs, reduced hardware complexity and a vehicle architecture built for both performance and safety. Intelligent Assistance for Everyday Driving With intelligent software at its core, HPC Lite transforms the daily drive in numerous ways. The integrated aiDrive solution supports Level 2+ automated navigation-assisted driving on highways and eligible secondary roads, utilizing a comprehensive multi-camera and multi-radar setup that doesn’t rely on HD maps. Designed to assist rather than replace the driver, the system acts as a smart companion. It can recognize traffic lights, bring the vehicle to a halt at stop lines and assist in adjusting speed according to highway limits. It also helps with overtaking maneuvers and assists in yielding to vehicles approaching from behind when changing lanes or merging. These features – powered by aiMotive’s efficient, end-to-end AI stack – work together to facilitate a more seamless and comfortable driving experience. Intuitive Interfaces for the Connected Cabin Advanced technology is most effective when it’s intuitive to use. That’s why we optimized our Human-Machine Interface (HMI) for next-generation automotive displays, ensuring drivers stay informed without distraction. A unified digital cockpit brings together the instrument cluster and Center Information Display (CID), while our ADAS Confident View provides intuitive 3D and 2D visualizations of the vehicle’s surroundings. Drivers gain quick, clear access to essential alerts – from following distance to real-time, traffic-based route suggestions – and can even view curated lifestyle information such as promotions from frequently visited stores. Charting the Future of SDV Innovation Engineered to efficiently manage the complex functions of next-gen vehicles, the HPC platform is poised to become a core technology for the SDV era. Our continued collaboration with aiMotive will focus on delivering tailored solutions for global automakers – combining high performance with cost-competitiveness to meet diverse market needs. To mark the start of this shared innovation journey, we will jointly introduce the HPC platform at CES this January. This partnership represents a powerful synergy of expertise. Gabor Pongracz, senior vice president and head of ADAS/AD Software at aiMotive, notes that combining aiMotive’s AI-powered software with our technological strengths enables scalable, reliable and intelligent solutions for the future of driving. For us at LG, the launch of HPC signals an important milestone – one that further solidifies our role as a leading provider of transformative IVI and ADAS solutions. Eun Seok-hyun, president of LG Vehicle Solution Company, views the platform as a major step forward in the advancement of SDVs. Building on the success of the original HPC platform unveiled at CES 2025, our next-generation solution is set to “redefine the drive” – taking driving comfort and convenience on the road to a whole new level. # # # View the full article

Debuting at CES 2026, LG’s Modular LG Sound Suite With Dolby Atmos FlexConnect Makes Home Audio Simple and Flexible SEOUL, Dec. 18, 2025 — At CES® 2026, LG Electronics (LG) is transforming home entertainment with LG Sound Suite, a home audio system that gives consumers unprecedented flexibility. At its core is the H7 soundbar – the world’s first with Dolby Atmos® FlexConnectTM – delivering immersive Dolby Atmos sound that adapts to a room’s layout without complicated setup. LG Sound Suite works seamlessly with LG’s premium TVs, allowing users to pair any of its wireless components – including the M7 and M5 surround speakers, and the W7 subwoofer – with or without the H7 soundbar for 27 possible configurations. This flexibility means consumers can create the perfect setup for their space, whether starting small or building a full 13.1.7-channel home theater. And when the H7 soundbar serves as the lead device, Dolby Atmos FlexConnect works with any TV via HDMI, giving consumers the freedom to meet their entertainment needs. LG is also bringing Dolby Atmos FlexConnect to its 2026 premium TV lineup and select 2025 models* through a future software update, unlocking even more ways to enjoy Dolby Atmos. Dolby Atmos FlexConnect delivers the simplest and most flexible way to bring immersive Dolby Atmos sound to your favorite big screen. Enjoy astonishing audio that makes every explosion more intense, every song more life-like, every game day more electrifying and every moment more memorable. Setup has never been easier – it’s flexible and intelligently tuned for your personal listening environment. Audio is reclaiming its place in the living room as streaming has replaced physical media. Leading platforms now deliver movies, shows, and sports in Dolby Atmos and other advanced formats, making cinematic sound widely accessible. This shift has revived home theater, with consumers seeking immersive audio to match the stunning TV visuals. LG Sound Suite answers this demand with wireless convenience, simplicity and performance, bringing true surround sound back to the heart of the home. With Bluetooth and Wi-Fi connectivity, LG Sound Suite offers seamless pairing for streaming and device integration, making setup as simple as enjoying the sound. In this regard, LG adds its own layer of innovation to elevate the experience. Sound Follow leverages ultra-wideband (UWB) technology to adjust the listening sweet spot based on the user’s location. When combined with Dolby Atmos FlexConnect, this ensures personalized immersion – so any seat feels like the best seat. Additionally, Room Calibration Pro analyzes acoustic characteristics and applies AI processing to refine the sound for a balanced, room-filling audio experience. Powering the H7 soundbar is LG’s most advanced processor, the α (Alpha) 11 AI Processor Gen 3 – the same chip that drives LG’s flagship OLED TVs. Bringing this proven technology to audio delivers added performance and intelligence. The processor uses deep learning and its Neural Processing Unit to create sound with remarkable precision. With AI Sound Pro+, stereo audio can be up-mixed into multi-channel surround sound, while AI-powered object separation ensures voices, music and sound effects are clear and balanced. The system also adapts audio based on content type for optimized sound across different genres. Every component in the LG Sound Suite features Peerless speaker units, a name synonymous with audio excellence for over a century and renowned for high-performance craftsmanship in premium speaker systems. By pairing the simplicity and flexibility of Dolby Atmos FlexConnect with the high-caliber acoustic performance of Peerless speakers, LG Sound Suite ushers in a new era of immersive Dolby Atmos sound. “Together with Dolby, we’ve made immersive audio flexible for every home, LG Sound Suite is a testament to our shared focus on audio innovation,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s Audio Business Division. “LG Sound Suite combines Dolby Atmos FlexConnect with its wireless modular design and AI-driven tuning, so consumers can create the system they want and enjoy cinematic sound from any seat.” “Dolby and LG are unlocking a new level of audio flexibility for anyone who wants to enjoy better sound with Dolby Atmos,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “Whether your speakers sit on a shelf or are tucked into a corner, Dolby Atmos FlexConnect fits naturally into any home without the complexity of traditional systems. We’re excited for consumers to experience this new level of audio flexibility and performance.” LG Sound Suite will be on show during CES 2026 from January 6-9 at LG’s booth. To stay up to date with all of LG’s latest innovations and products for ultimate home entertainment experience, please visit the LG Newsroom. # # # * 2025 Models: G5, C5, CS5 and QNED9M. View the full article

CES Best of Innovation Award Winner Redefines In-Vehicle Experience Powered by Affectionate Intelligence SEOUL, Dec. 17, 2025 — LG Electronics (LG) will unveil an immersive experiential space at CES 2026 that brings the company’s future mobility vision to life through Affectionate Intelligence. The exhibit invites visitors to experience firsthand how AI can reshape the driver, front-passenger and rear seating areas, reimagining the whole cabin as a more intuitive and human-centered space designed to enhance every ride. This new series of solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking the first time the LG Vehicle Solution Company has won the category’s top honor. The system brings together cutting-edge display technology, advanced in-cabin sensing, and on-device AI under a comprehensive AI-Defined Vehicle architecture. The showcase features three core experiential solutions: the Mobility Display Solution, which transforms the windshield into an intelligent interface; the Automotive Vision Solution, which enhances safety and delivers context-aware information to the driver and front passenger via Vision AI; and the In-Vehicle Entertainment Solution, which provides personalized content recommendations, memory-based media and real-time translation. In the Mobility Display Solution zone, visitors can experience how AI intuitively presents essential information through a transparent OLED-equipped windshield. For example, when approaching a traffic signal, AI displays the remaining wait time above the signal, selectively providing only the most relevant information at that moment. In autonomous driving mode, the system analyzes the surrounding environment and generates corresponding visual scenes: cherry blossom petals flutter across the display on tree-lined roads, while a monotonous tunnel transforms into an enchanting forest, creating an immersive, near-virtual-reality experience. The Automotive Vision Solution is an advanced in-cabin sensing solution powered by LG’s Automotive Vision System, designed to enhance safety while enabling context-aware, empathetic interactions and personalized content delivery. The solution tracks driver movement, gaze direction, attention, clothing color and gestures in real time, allowing the system to understand and respond to the occupant’s state. Through eye tracking and gesture control, the system expands the range of interest-based information, while anamorphic display graphics heighten immersion and realism. For instance, in autonomous driving mode, if a front-seat passenger looks at an advertisement displayed on a building, gaze recognition can trigger related information on the passenger display, providing seamless product discovery and purchasing. The In-Vehicle Entertainment Solution delivers personalized entertainment and interactive communication. By recognizing scenery outside the vehicle, AI can display photos linked to past memories associated with that location on the window display. Passengers can share these moments in real time through video calls with family members. During long journeys, AI recommends content tailored to individual tastes, providing entertainment that turns miles into moments. In another scenario, if a restaurant staff member communicates using sign language, AI interprets the gestures into on-screen text to support smooth, two-way communication. “We are bringing our future mobility vision to life by embedding AI across our solutions – many of which, including in-cabin sensing, are already in production with global OEMs,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “By accelerating these innovations to market, we aim to pioneer the era of AI-driven vehicles in the years ahead.” LG AI-Powered In-Vehicle Solutions will be on display at the company’s booth during CES 2026 from January 6-9 (#15004, Las Vegas Convention Center). # # # View the full article

Company’s Award-Winning Micro RGB evo Sets a New Standard for Triple Color Coverage With 100% BT.2020, DCI-P3 and Adobe RGB Intertek Certification SEOUL, Dec. 16, 2025 — LG Electronics (LG) will unveil its first-ever flagship RGB TV at CES 2026 – the LG Micro RGB evo, a CES 2026 Innovation Awards winner.* Employing Micro RGB Technology and LG TV’s smallest individual RGB LEDs, this display marks a significant step forward from MiniLED. The LG Micro RGB evo represents a significant evolution in Micro RGB technology: it uses OLED precision to control each of the RGB LED backlights, bringing 13 years of LG OLED’s technical excellence to the RGB category. The engine driving this performance is the newly upgraded Dual AI Engine-based α (Alpha) 11 AI Processor Gen 3, which features Dual Super Upscaling to simultaneously process two types of AI upscaling. This enhances sharpness while delivering natural and balanced images that offer the highest level of clarity and immersion. This immense processing power enables RGB Primary Color Ultra, a breakthrough that delivers a full spectrum of color reproduction. Driven by this technology, LG Micro RGB evo achieves an outstanding range, certified by Intertek for 100 percent color gamut coverage in BT.2020, DCI-P3 and Adobe RGB – the highest possible color reproduction. This offers optimal accuracy for everything from digital editing and HDR cinema to next-generation display technologies. Complementing this color perfection is Micro Dimming Ultra, orchestrating more than a thousand dimming zones with exceptional accuracy. It achieves high contrast performance among LCD TVs, pinpointing brightness and color control to reveal intricate details in both dark and bright scenes. Beyond picture quality, the innovation extends to the customer experience. The interface is deeply personalized via the award-winning webOS platform, featuring Voice ID, AI Picture/Sound Wizard and a tailored “My Page” home screen. An upgraded AI Concierge, AI Chatbot and AI Search further enhance viewing by helping customers effortlessly explore content-related information. “Achieving the utmost visual fidelity is the goal of any display, and with the LG Micro RGB evo, we have achieved a milestone previously thought impossible for this category,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “This launch marks the evolution of the RGB TV, redefining industry standards to offer uncompromising performance for customers who demand exceptional color accuracy.” The LG Micro RGB evo (model MRGB95) will be available in 100-inch, 86-inch and 75-inch sizes. Visitors to CES 2026 can experience LG’s latest home entertainment innovations at the company’s booth (#15004, Las Vegas Convention Center) from January 6–9. For more updates on LG’s announcements, visit the LG Newsroom. # # # * The 100-inch MRGB95B model received a CES 2026 Innovation Award. View the full article

Over the past few years, the vehicle cabin has evolved far beyond its traditional role as a functional driving environment. In step with broader mobility trends such as electrification, automation and software-defined intelligence, the car interior has steadily grown into a flexible living space – one capable of supporting a wider range of everyday needs during the journey. Building on this industry evolution, we at LG are exploring how in-cabin experiences may further develop through our next-generation concept platform, LG P-pod 1.0. This solution combines LG Mobility AI and advanced technologies developed across our Vehicle Solution (VS) Company. LG P-pod is the new name we’ve given to the digital cockpits that we develop to test advanced mobility innovations before they reach commercialization. The “P” stands for Prototype, highlighting its role as an early-stage concept and a practical testbed for our mobility technologies. The word “pod” refers to the cabin itself – a modular, human-centered space where multiple technologies work together. It also evokes the image of a pea pod, symbolizing how key in-car systems – from the head unit and displays to connectivity solutions and the Advanced Driver-Assistance System (ADAS) Vision System – fit seamlessly within one cohesive environment. At once functional and symbolic, LG P-pod represents a future-oriented yet emotionally resonant design philosophy – where innovation feels intuitive, and the name itself remains simple and memorable. Let’s take a closer look at how we’re using LG P-pod 1.0 as a test platform to drive in-cabin experience innovation. 1. Empathetic Interaction: Exploring How Cars Can Understand and Respond It starts with recognition – a car that sees you, knows you and responds before you even ask. LG P-pod 1.0 serves as a technology incubator, exploring how future vehicles might identify drivers through a Driver Monitoring System (DMS), retrieve schedules or prepare frequently used apps to support more natural interaction. These foundational technologies help us investigate how vehicles could evolve from simple awareness to context-responsive behavior. The adaptive portrait display shifts orientation for better visibility, while the LG Mobility AI-based voice interface provides a platform for studying more conversational, human-like interactions. Combined with front-camera data and Vehicle-to-Everything (V2X) connectivity, the system also enables research into precise stopping points or personalized in-cabin moments – such as lighting, music and animations that respond to special occasions like a birthday or an anniversary. 2. Personalizing Your Journey: Enabling Mobility to Adapt to Every Individual While traditional personalization has centered on the driver, LG P-pod 1.0 acts as a technology incubator for extending tailored experiences to all passengers. Powered by the Driver & Interior Monitoring System (DIMS), the platform explores how it can recognize the conditions and preferences of both the driver and passengers in real time, offering tailored entertainment – from OTT services and music to games and apps – instead of mirroring the same content across every screen. Shared experiences can also be enhanced. Group decisions, like choosing a restaurant, can be made through an on-screen voting feature that syncs results across displays. An AI recommendation engine suggests destinations, routes and entertainment based on contextual information. With profiles that follow each user and settings that activate automatically, LG P-pod 1.0 turns the car into a space where every passenger’s journey feels personal – whether it lasts ten minutes or two hours. 3. Expanding Time and Space: Shaping How Life Can Continue Seamlessly on the Road LG P-pod 1.0 reimagines the vehicle not as an isolated environment but as a lifestyle enabler that helps explore new forms of seamless connectivity. Through the Smart Telematics System and integration with smart home appliances, it serves as a platform for exploring how users might control home devices from inside the car – including air conditioning, lighting, robot vacuums and even pet feeders. Through real-time data exchange, the system also investigates ways to enable remote awareness of home cameras and sensors, helping to keep the home and vehicle connected and offering greater peace of mind while on the road. This seamless connection extends to entertainment as well. Videos or music started at home can resume playing inside the vehicle, making the cabin a natural extension of each user’s personal environment. By reducing the boundary between “on the road” and “at home,” LG P-pod 1.0 acts as a platform for experimenting with new connected-life experiences where travel time becomes an uninterrupted part of everyday living. “By leveraging LG P-pod 1.0 as an incubator for LG’s mobility technologies, we’re taking a meaningful step toward our vision of a ‘Living Space on Wheels,’ where the vehicle becomes a personalized environment that supports every part of your lifestyle,” said Alexio Rhee, head of Global Customer Strategy at the LG Electronics VS Company. “By combining empathetic interaction, multi-profile personalization and seamless connectivity between the car and the home, LG is redefining what the in-cabin experience can be.” We’re unveiling LG P-pod 1.0 to a global audience as part of our “LG on board” mobility campaign, sharing how elements such as intelligent understanding, personalized adaptation and immersive interaction may shape future in-car experiences. Through a series of stories – beginning with the first core value, “Empathetic Interaction,” revealed on December 15 and followed by additional values later in the month – we aim to offer a glimpse into a more meaningful way of experiencing life on the move. # # # View the full article

Company Unveils Expanded AI-Powered SIGNATURE Lineup With Advanced Performance and Refined Minimal Design SEOUL, Dec. 15, 2025 — LG Electronics (LG) is presenting the next evolution of its premium LG SIGNATURE brand at CES 2026 in Las Vegas (January 6-9). Marking a decade of innovation, the latest LG SIGNATURE collections introduce an expanded range of products that blend powerful AI capabilities and elevated design – while preserving the brand’s timeless aesthetics of quiet luxury. Powered by LG’s AI Core-Tech, the new LG SIGNATURE lineup brings enhanced intelligence and seamless convenience to everyday living. With a suite of AI-driven features and generative AI functions, the appliances provide personalized experiences designed to maximize user convenience. As the centerpiece of the showcase is the new LG SIGNATURE refrigerator, which embodies LG’s vision for the intelligent kitchen. Equipped with conversational AI based on Large Language Model (LLM) technology, the refrigerator supports natural-language-based interactions to provide tailored suggestions.1 A new 6.8-inch LCD display complements LG’s advanced AI technologies, helping maintain cooling levels for optimal freshness. Additionally, the AI Fresh feature monitors temperature fluctuations based on user patterns and pre-cools the interior – up to two hours before an anticipated door opening. For even greater convenience, the LG SIGNATURE Smart InstaView refrigerator streamlines food management through ThinQ Food, which uses an internal camera to help identify ingredients, suggest recipes and offer creative substitutions based on the items inside.2 When not in use, you can set elegant visuals to appear on the T-OLED InstaView panel, enriching the ambience and transforming the kitchen into an expressive, inspiring space. To elevate the cooking experience, the LG SIGNATURE Oven Range offers functions such as Gourmet AI, which uses an AI camera inside the oven to identify more than 85 dishes and automatically select the ideal cooking settings. The AI Browning feature monitors bread as it bakes and sends a notification through the ThinQ app when it reaches the preset level of doneness. Connected smartphone features include real-time monitoring, a time-lapse recap after cooking and easy sharing on social media. The new SIGNATURE lineup stays true to its Refined Minimal design identity – a unified aesthetic defined by sleek horizontal lines, iconic gold accents and meticulous craftsmanship. Reflecting the brand’s heritage of excellence, the latest products balance elegant design with maximized capacity and enhanced AI-driven performance. LG will introduce three new LG SIGNATURE design collections – Seamless, Iconic and Tailored – giving consumers the freedom to choose products that best fit their needs and personal style. Built to meet the highest performance standards, the collections incorporate bold materials that create a confident presence in the home. Aligned with this approach, LG aims to broaden its premium customer base by strengthening region-specific strategies and accelerating growth across global high-end markets. In addition, LG SIGNATURE will showcase immersive spaces in collaboration with Italian high-end living brand Poliform, demonstrating how the appliances harmonize with luxury interiors to deliver thoughtfully orchestrated premium living solutions. “LG SIGNATURE brings design, performance and experience together in tune, redefining the future of luxury in the home and setting a new standard for premium appliances,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “Marking its 10th anniversary, the expanded LG SIGNATURE lineup continues to lead the global market for customers seeking a more expressive, elevated lifestyle.” Visitors to CES 2026 can explore the new additions to the all-new LG SIGNATURE lineup at LG’s booth from January 6-9 (#15004, Las Vegas Convention Center). # # # 1 Response accuracy may vary depending on user input and operating conditions. 2 Recognition results may vary depending on food type and placement. View the full article

Recent Updates Provide LG Smart TV Users With Access to a Versatile News Portal, a Practical Browser and More News Content From Global Partnerships SEOUL, Dec. 12, 2025 — LG Electronics (LG) is bringing updates to its webOS smart TV platform to deliver faster, smarter and more engaging ways to explore news content. With news being one of the most accessed types of content on TVs, LG is dedicated to providing streamlined access to free news channels, podcasts and more through the News Portal and web browser on its convenient webOS platform. To enable more seamless access to news, LG has partnered with Haystack News, a leading news streaming service that sources content from more than 400 local, national and global news channels and boasts over 40 million registered users. Starting in 2026, LG Smart TVs sold1 in the U.S. and Canada will come with an LG Magic Remote featuring a dedicated Haystack News button, allowing users to jump straight to the service and start watching trusted news without navigating through multiple menus. Haystack News will also be easily accessible via the News Portal or web browser on LG TVs2 running webOS 25 and above. “Our mission at Haystack News is to provide viewers with unparalleled access to trusted, diverse news sources,” said Daniel Barreto, CEO of Haystack News. “This expanded partnership marks a significant step forward in achieving that goal. We’re proud to deepen our relationship with the world’s number one OLED TV brand.” Easy to access from the dedicated Q-card, the News Portal offers a streamlined path to news discovery for owners of LG Smart TVs running webOS 253 in nine countries: the U.S., the U.K., Mexico, Brazil, Germany, Spain, Italy, France and South Korea. By integrating multiple content sources and features into one destination, the News Portal simplifies navigation and serves as an all-in-one hub for news. Users can view the latest live and on-demand news curated from trusted sources like Haystack News in the Trending News4 section; Live news content from LG Channels, the company’s free ad-supported streaming TV (FAST) service; podcasts from LG Radio+,5 the company’s free audio streaming service; and selected news content from major news outlets. With its intuitive interface, the portal helps users stay informed with ease. LG has also upgraded the platform’s web browser, accessible from the home screen,6 to make it easier to keep up with recent news and information. Featuring an integrated search engine that delivers tailored results for each region,7 the browser helps users quickly find the most relevant stories. Below the search bar, frequently visited website shortcuts appear along with recommended sites. The browser interface additionally highlights the Trending News section for the most popular news, while the Picks for You section offers personalized recommendations aligned with individual interests. “LG is enhancing the viewing experience with a refined UI for the News Q-card, making live news watching effortless and more accessible,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “This upgrade, along with our Haystack partnership, ensures users can seamlessly explore a wider range of free-to-watch content tailored to their interest and preferences.” Stay connected with LG Newsroom for the latest news and updates. # # # 1 LG TVs compatible include 2026 LG OLED TV, QNED TV, down to UHD TV models. Model variation may apply. 2 HayStack News Service is accessible via News Portal in select markets including the US, the UK, Germany, Mexico and Brazil. 3 2025 TVs and older select TV models which have been updated to carry webOS25 10.2.0 software version. 4 Functionality varies by market. 5 LG Radio+ service is currently available in the U.S., UK, France, Germany, Italy, Spain and South Korea. 6 The web browser can be accessible from the home screen in select platforms and markets. 7 The search engine can operate differently by region, supported by Naver in Korea and Google in other countries. Browser’ UI and functionality varies by market. View the full article

Integrating Advanced AI Models With High-Performance Computing Powered by Snapdragon Cockpit Elite Platform, LG Sets New Standards for the AI-Defined Vehicle Era SEOUL, Dec. 11, 2025 — LG Electronics (LG), a global leader in mobility technologies, is set to unveil its new AI Cabin Platform at CES 2026 in Las Vegas (January 6-9). Designed to run on automotive high-performance computing (HPC) systems, this innovative in-vehicle solution leverages generative artificial intelligence (AI) and is powered by Qualcomm Technologies, Inc.’s Snapdragon® Cockpit Elite. LG will showcase the AI Cabin Platform for the first time at its private showcase during the upcoming CES, where guests can experience a digital cockpit featuring the AI Cabin Platform and preview the AI-defined vehicle (AIDV) – a new mobility paradigm beyond the software-defined vehicle (SDV). The AI Cabin Platform applies generative AI models – such as vision language models (VLMs), large language models (LLMs) and image generation models – to LG’s in-vehicle infotainment (IVI) system, opening the door to a new era of intelligent, context-aware driving experiences. Leveraging the high-performance compute capabilities provided by Snapdragon Cockpit Elite, all AI calculations are processed on-device and within the vehicle, eliminating the need to communicate with external servers. This enables real-time, more stable operation while enhancing privacy and data security by removing cloud-related vulnerabilities. The AI Cabin Platform analyzes the driving environment and the driver’s condition using data from internal and external vehicle cameras, enabling real-time personalized assistance. For example, if a nearby vehicle begins merging and the system detects that the driver has not yet noticed it, the platform can proactively issue a tailored alert: “A car is merging ahead. Please keep your eyes on the road and drive safely.” Additionally, the platform supports generation of customized infotainment user interfaces that adapt to external conditions. If the driver is listening to music on a snowy evening, the system can generate a matching background for the music playback screen – such as snow falling between streetlights or a festively-decorated village – and offer context-aware suggestions like: “It’s a beautiful snowy night. Shall I recommend some winter-themed songs?” Earlier this year at CES 2025, LG and Qualcomm Technologies highlighted their ongoing collaboration by unveiling the HPC platform – a high-performance computing solution that integrates IVI and advanced driver assistance systems (ADAS) into a single control unit. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC), the platform consolidates various vehicle functions into one controller, earning praise for achieving both cost efficiency and superior performance. “Based on our proven technology and global trust, we will continue expanding partnerships with innovators like Qualcomm Technologies to drive future mobility beyond the SDV to the AIDV,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “With the AI Cabin Platform, we are creating mobility that not only understands drivers, but responds proactively to their needs and preferences, making every journey uniquely personal.” # # # View the full article

This year marks a special milestone for LG Electronics: the 50th anniversary of our Gasan R&D Campus, the birthplace of many innovations that have reshaped how people live. To celebrate the occasion, we held a commemorative event at the Campus located in Gasan-dong, southwestern Seoul, under the banner “50 Years of Technology and Passion, a Promise for Tomorrow.” The event brought together key figures from the Campus’s past and present – including research center heads and former division leaders – to reflect on a shared journey and reaffirm our commitment to advancing the global home appliance industry. Founded in December 1975 as the Goldstar Central Research Lab, and at that time located within the company’s headquarters, the Gasan R&D Campus was the first privately established research facility in Korea. At a time when most companies maintain small R&D teams inside their factories, LG made a bold and forward-thinking decision to establish a centralized campus in the Seoul metropolitan area. Decades later, this decision appears prescient, with the Gasan R&D Campus having time and again proven itself invaluable to our company’s mission – to make life better for customers around the globe. Beginning with just 10 researchers in a small, crowded workspace, the team quickly made history by developing one of Korea’s first domestically produced electronic POS cash registers in 1977. Energized by this early success, the lab continued to set new milestones for the nation’s electronics industry. It pioneered Korea’s first electronic Korean-English bilingual typewriter and independently developed Custom ICs, establishing in-house capabilities for semiconductor design and manufacturing. Building on these achievements, the lab rapidly expanded its scope from office and banking equipment to everyday home appliances – transforming fans, refrigerators and washing machines into electronically controlled, microprocessor-equipped devices. As projects multiplied and talent grew, the lab relocated to the Guro Industrial Complex, laying the foundation for what would ultimately become a powerhouse of home appliance innovation. Today, the Campus spans 20 floors above ground and five basement levels, home to specialized laboratories like the Clothing Science Lab and Air‑Science Lab. It has powered the development of category‑leading and life‑improving innovations to market. Among these are the LG Styler clothing care system; the world’s first Direct Drive (DD) motors for washing machines; linear compressors for refrigerators; and ThinQ UP appliances, which constantly evolve to meet users’ changing needs. The Campus also drives breakthroughs in advanced materials. Observing that enamel glass powder is commonly used on interior metal surfaces of electric ranges in major global markets, our researchers set out to create an easier to clean alternative. This led to the development of the LG EasyClean oven in 2013, enabling cleaning with only water. More recently since 2023, we have expanded our advanced materials business under the LG PuroTecTM brand – another milestone supported by the world-class capabilities at Gasan. As we reflect on 50 years of progress, the Gasan R&D Campus remains our strategic core – a place where technology meets empathy, where innovation is fueled by purpose and where our commitment endures: To deliver a Better Life for All. # # # View the full article

Featuring Broadcast-Grade Technology and Seamless Camera Compatibility, Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market. The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector. Studio V: A New Benchmark for Large-Scale Virtual Production Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting. At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees. Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency. Collaboration for Production-Ready Performance To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment. Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules. Driving the Future of Immersive Content Creation LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology. “Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.” Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance. Get in touch with an LG expert to learn more. # # # View the full article

Television has long been a canvas for visual storytelling, but today it has evolved into something far more immersive. At LG, we’re redefining what a TV can be – transforming the screen into a seamless platform for art, creativity and personal expression. This transformation is first and foremost enabled by LG TV’s unrivaled picture quality. With LG OLED’s self-lit pixels delivering perfect blacks and infinite contrast, our displays provide the ultimate digital canvas, capable of reproducing the most delicate textures and vibrant colors exactly as the artist intended. Building on this visual excellence are LG’s True Wireless technology and LG Gallery+, our new visual curation service available on every 2025 LG TV in more than 150 countries. Together, they turn the TV into a wall-mounted masterpiece, blending effortlessly into any space while giving users direct access to world-class art. Perhaps the most compelling expression of this idea is the LG SIGNATURE OLED T, a 77-inch transparent display that pairs ultra-sharp 4K OLED picture quality with complete wireless freedom through LG’s proprietary True Wireless technology. The product recently earned a Best of Innovation Award from the Consumer Technology Association ahead of CES 2026, and it reflects a growing shift: TVs are becoming part of interior design as well as a medium for creative expression. A World of Art Where You Are Built on the award-winning webOS platform, LG Gallery+ offers more than 4,500 curated image and video content ranging from timeless classics to modern artwork, gaming landscapes and personal photo uploads. With adaptive smart features and personalization options, it lets users instantly reshape the atmosphere of a room – whether setting a mood for a celebration or enjoying a quiet Sunday morning. LG’s collaboration with the National Gallery in London brings iconic works from internationally recognized artists into the home through LG Gallery+. The service continues to grow, offering a unique way for people to explore, curate and enjoy art in everyday life – such as starting the day bathed in the vivid colors of Van Gogh’s A Wheatfield. True Wireless Clears the Way for TV’s Future When paired with True Wireless technology, LG Gallery+ becomes even more powerful. By relocating connections to the discreet Zero Connect Box, the wireless technology removes visible cables and frees the TV from traditional placement restrictions. The result is pristine wall-mounted installation that is reminiscent of a home gallery, available in both the ultra-premium LG OLED evo M5 and the more accessible LG QNED9M from the QNED evo lineup. A wireless TV alone may still appear as a giant black screen when inactive – but with LG Gallery+, it becomes a living canvas that enhances the space even when not in use. What to Look for in a Digital Canvas Art deserves technologies that preserve every detail. LG’s 2025 OLED evo models deliver perfect blacks, brilliant colors and exceptional brightness – ideal for displaying rich textures and subtle tonal transitions. AI-powered picture optimization analyzes more than 1.6 billion image settings, tailoring display modes for each viewer and environment. For creators, features like Dynamic Tone Mapping Professional offer precise control over HDR10 content, enabling professional-level calibration across lighting conditions and supporting more immersive digital art experiences. QNED evo Makes Colors Pop for More People For those seeking a wider range of options, LG QNED evo TVs bring many OLED-inspired innovations to a broader audience. Featuring Mini LED technology powered by the Alpha AI processor, QNED evo offers enhanced contrast and accuracy in images to ensure deeper blacks, brighter highlights and well-balanced picture quality. With Dynamic QNED Color solution that offer outstanding depth, clarity and precision, QNED evo delivers striking realism in both bright and dark spaces. Available from 50 to 100 inches, the lineup balances versatility and performance – ideal for gaming, movies, sports and digital art alike. Choose the Canvas That Fits Your Life Whether it’s LG SIGNATURE OLED, OLED evo or QNED evo, each model offers a path to experiencing art and content in new ways. True Wireless opens spaces. LG Gallery+ fills them with meaning. Together, they invite users into a more creative, personal and beautifully connected world. # # # Credit Usage Guidelines When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided: Stacked Credit Format Vincent van Gogh, 1853–1890 A Wheatfield, with Cypresses, 1889 © The National Gallery, London Line Credit Format Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London View the full article

Company Unites Global Automotive Leaders to Drive Open-Source Innovation and Streamline SDV Development, Leveraging Proven Platform Expertise and Leadership SEOUL, Dec. 4, 2025 — LG Electronics (LG), a global leader in mobility technologies, is advancing the software-defined vehicle (SDV) landscape as co-host of the Eclipse SDV Community Meetup, a developer-focused event dedicated to building an automotive open-source software ecosystem. Through this forum of global tech leaders, LG aims to accelerate the standardization and adoption of next-generation automotive software and reinforce its leadership in SDV innovation. Held on December 4 at LG Sciencepark in Seoul, the Eclipse SDV Community event marks its South Korean debut in collaboration with the Eclipse Foundation, an international non-profit that drives open-source software ecosystem development. In addition to LG, the meetup brings together other key players including BMW, ETAS and Hyundai Mobis to present new projects and discuss open-source standardization strategies that will drive the industry forward. A single vehicle today contains more than 100 million lines of code – a number expected to grow significantly in the SDV era. Around 70 percent of this software covers non-differentiating, foundational technologies such as operating systems, security and authentication tools, and communication frameworks. Despite this overlap, automakers and suppliers often develop these basics independently, resulting in duplicated effort and unnecessary resource consumption. The Eclipse SDV Community aims to unify the industry around shared software foundations through open-source collaboration. By jointly developing standardized components, automakers can reduce cost and development time, enabling greater focus on differentiated innovations such as In-Vehicle Infotainment (IVI) and Advanced Driver Assistance Systems (ADAS). Since 2018, LG has been operating its webOS Open-Source Edition (OSE), equipping the company with the know-how to play a pivotal role in the Eclipse SDV ecosystem. With this expertise, LG has worked alongside partners like BMW and Mercedes-Benz to advance the SDV Community Reference (S-CORE) project, which focuses on aligning shared software building blocks to eliminate duplication, shorten development and delivery timelines as well as enhance safety and reliability. Further to its participation in key Eclipse SDV projects, LG is actively proposing and leading new initiatives, such as the Pullpiri project. The project aims to develop technologies that enable a variety of differentiated solutions to operate reliably and evolve continuously on the S‑CORE foundation. LG also serves on the board of Scalable Open Architecture for Embedded Edge (SOAFEE), a global automotive open-source standardization organization. As a governing body member, LG actively collaborates with the SOAFEE community, which now comprises around 150 member companies worldwide. “LG is committed to fostering a robust open-source ecosystem based on our accumulated software capabilities and global partnerships,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “We will remain dedicated to leading the SDV transition to enable safer, smarter and more efficient mobility.” # # # View the full article

Company to Unveil AI-Powered Spaces Where Affectionate Intelligence Evolves into Affectionate Action SEOUL, Dec. 3, 2025 — LG Electronics (LG) invites global audiences to join the LG World Premiere press conference on January 5 at 08:00 (PST) at the Mandalay Bay Convention Center in Las Vegas, Nevada. Under the banner of its CES 2026 theme, “Innovation in tune with you,” LG will share its vision for elevating daily life through Affectionate Intelligence – delivering harmonized and seamlessly connected customer experiences. With global media in attendance, LG will unveil a portfolio of AI-powered solutions that combine world-class devices and solutions with advanced AI core technologies. LG is evolving its products into intelligent solutions designed to expand meaningful connectivity between devices, people and spaces. This evolution extends from the home to mobility and urban environments, enabling a more seamless and elevated life journey. The groundbreaking products revealed and demonstrated during LG World Premiere will be on show throughout CES 2026 at LG’s booth. Along with the latest products and solutions from LG, visitors will be able to explore and enjoy a variety of unique, AI-fueled innovation experiences and immersive, interactive installations aligned with the company’s customer-centered vision and exhibition theme. LG World Premiere will be livestreamed on the LG website, LG Global YouTube channel and LG Global X channel. # # # View the full article

On October 29, 2025, LG Taiwan unveiled the full LG PuriCare Air Care lineup to 45 members of the media, offering an exclusive first look at new innovations that reinforce LG’s standing as the No.1 air purifier and No.1 inverter dehumidifier brand in Taiwan. Under the theme “In Tune With Your Air, In Care of Your Life,” the launch event showcased how we combine technology and empathy to deliver a more holistic approach to air care for every member of the household. The event began with remarks from Jeong Yeon-kwan, managing director of LG Taiwan, who highlighted our ongoing commitment to innovation driven by deep consumer understanding. This was followed by Lee Dong-hyuk, chief engineer of LG’s Air Care R&D Department, who shared insights into proprietary purification technologies, the evolution of AI sensing and human-centered design. He detailed how the latest PuriCare products deliver enhanced performance, intelligence and emotional value to everyday living. A Spotlight Moment: Cat Living Showcase & Global Recognition The centerpiece of the day – especially for animal lovers – was the “Cat Living Showcase,” featuring the LG PuriCare AeroCatTower, demonstrated with the help of several curious feline guests. As a leading endorser of AeroCatTower, Dr. Lin Tzu-Hsuan – Asia’s first veterinarian certified by the International Association of Animal Behavior Consultants (IAABC) – presented scientific insights into feline behavior and environmental sensitivity. Dr. Lin’s expertise validated the AeroCatTower’s design philosophy that cares for the well-being of cats and other companion animals. During the demonstration, LG Taiwan proudly announced that TIME Magazine named the AeroCatTower among the Best Inventions of 2025 – global recognition that celebrates its innovative integration of air purification and pet-friendly functionality. Dr. Lin discussed the impact of airflow, sound and scent on a cat’s emotional state, expertly analyzing the distinctive product’s behavioral and academic rationale. This blend of expert commentary and live interaction not only added scientific credibility but also ensured an engaging experience that deeply resonated with pet owners. Four Immersive Experience Zones The venue showcased dedicated lifestyle areas where visitors could experience the PuriCare innovations firsthand: Cat Living Zone – Human-Pet Harmony Showcasing the world’s first air purifier designed specifically for cats, the AeroCatTower drew significant attention. Displayed in a cozy living environment, it demonstrated how advanced technology supports both cleaner air and happier animals. AI Living Zone – Intelligent Air Care Introducing the PuriCare AeroSpeaker and PuriCare AeroBooster to Taiwan, this zone demonstrated AI sensing technology that optimizes purification performance and energy efficiency. Visitors also experienced sound, light and intuitive control features engineered to enrich everyday life. Dehumidifier Zone – The Power of LG Dual Inverter This area highlighted the PuriCare Dual Inverter Dehumidifier through an immersive wall installation visualizing the mechanics of the dual inverter compressor. Transparent panels and dynamic lighting showcased how the latest system boosts performance by 20 percent compared to its predecessor while delivering superior dehumidification. Full PuriCare Lineup Zone – An Air Solution for Every Home The complete PuriCare Air Care collection was presented, enabling visitors to explore solutions for diverse home environments – from compact city apartments to spacious family residences – balancing powerful performance, energy efficiency and modern design. By launching the world’s first air purifier designed for cats and collaborating with Asia’s foremost animal behavior expert, LG Taiwan expanded beyond traditional tech and lifestyle audiences to embrace pet families – an increasingly important segment of Taiwanese households. Guided by “In Tune With Your Air, In Care of Your Life,” we are committed to shaping air care experiences that go beyond simply cleaning the air. We believe our products should support emotional comfort, well-being and harmony for everyone in the home – including those with four legs and a tail. Contributed by LG Taiwan # # # View the full article

Strengthening Customer Value Via International Research Collaboration and Comprehensive Field Testing Across Diverse Climates Over Two Years SEOUL, Nov. 28, 2025 — LG Electronics (LG) continues to accelerate the development of high-performance heat pump technologies through its Global Heat Pump Consortium, expanding research across diverse climate conditions – from cold-humid regions to extreme heat. With a sharpened focus on efficiency, dependability and field-validated performance, LG is paving the way for the new era of energy-conscious heat pump innovation. As global demand for cleaner heating intensifies and regions such as Europe phase out fossil-fuel boilers to support decarbonization targets, heat pumps are emerging as a key technology in the transition to more sustainable climate control. However, conventional heat pump often see reduced performance in low temperatures or cold-humid conditions, limiting adoption in some markets. To overcome this challenge and accelerate global deployment, LG is ramping up collaborative research initiatives to develop solutions optimized for diverse climates. In 2023, LG established the Consortium for Advanced Heat Pump Research (CAHR) in Alaska, joining forces with the University of Alaska Anchorage (UAA) and the University of Alaska Fairbanks (UAF) to undertake R&D for high-efficiency cold-climate heat pump solutions. Since then, LG has expanded this collaborative network – now comprising 12 universities across five countries – and broadened its research into climate-specific heating, ventilation and air conditioning (HVAC) technologies. These efforts are already yielding measurable results. At AHR Expo 2025 in the United States, LG and research partners from UAA and UAF presented findings based on long-term operational data from joint laboratories in Anchorage and Fairbanks, demonstrating improved low-temperature heating performance and efficiency by reducing thermal resistance in outdoor heat exchangers. The research contributed to the development of LG’s residential cold-climate heat pump, winner of the 2025 AHR Innovation Award in the Sustainable Solutions category. Further momentum is coming from the European Consortium for Advanced Heat Pump Research (ECAHR), founded in June 2024. The consortium recently completed real-world testing of LG’s R32-based Air-to-Air Heat Pump (AAHP) in Norway. Results showed that energy use and carbon emissions reductions of approximately 60 to 80 percent, compared with an electric heater.1 These significant findings were published in the August and October issues of REHVA Journal,2 a respected publication for HVAC professionals. To verify product performance in real-life environments, LG is conducting extensive field testing across seven global locations worldwide – including the United States, China, Norway and Saudi Arabia – spanning LG’s air-to-water heat pumps (AWHP), Multi V systems and residential air conditioners. These field studies generate insights that directly influence product design. For example, observations that frost commonly accumulates on the lower section of outdoor heat exchangers in extreme cold led LG to introduce a redesigned structure that reduces frost buildup and enhances operational stability in severe winter conditions. Strengthened by its global research collaborations and robust field-testing infrastructure, LG is advancing the development of next-generation heat pump technologies that deliver high efficiency and reliable performance in diverse climates. Recently, LG announced a partnership with King Saud University and Pusan National University to establish a tropical-climate testing facility in Saudi Arabia – reinforcing the company’s commitment to regionally optimized HVAC innovation. “Through strengthened global research collaboration and extensive field validation, LG is accelerating the advancement of heat pump technology,” said James Lee, president of the LG ES Company. “We remain committed to delivering reliable, high-efficiency and sustainable heat pump solutions that meet the needs of customers around the world.” # # # 1 Level of reduction may vary depending on outdoor temperature. 2 Evaluating the Economic and Environmental Benefits of Air-to-Air Heat Pump Systems in Nordic Climates, and Performance Analysis of Air-to-Water Heat Pump Systems Using R290 Refrigerant Adapted to Nordic Climates. View the full article

Lyu Jae-cheol Appointed as New CEO to Strengthen Fundamental Competitiveness of Core Businesses SEOUL, Nov. 27, 2025 — LG Electronics (LG) today announced that Lyu Jae-cheol will assume the role of Chief Executive Officer, effective December 1. Mr. Lyu has successfully led the LG Home Appliance Solution (HS) Company, driving sustainable growth through expanded B2B operations, subscription-based and direct-to-consumer (D2C) business models, and continued competitive leadership based on LG’s core strengths in home appliances. As CEO, Mr. Lyu will focus on expanding LG’s market-leading DNA in home appliances – built on delivering differentiated customer value – across the entire organization, further enhancing the company’s fundamental competitiveness and growth potential. Mr. Lyu joined Goldstar (now LG Electronics) in 1989 as a researcher in the Home Appliance Research Center and has spent nearly half of his career in home appliance R&D, building deep technical expertise that has shaped his leadership approach. Since 2021, he has served as head of the H&A (now HS) Company, leading LG to become the global No. 1 home appliance brand. Despite delayed recovery in consumer sentiment and intensifying market competition, he strengthened the leadership of flagship products while laying the groundwork for sustainable growth through continuous R&D. He also expanded HS Company’s business portfolio by advancing appliance subscription services, online channel growth and B2B business areas such as built-in appliances and component solutions. Leadership Transition William Cho will step down to support a healthy leadership transition after laying a strong foundation for sustainable growth during his four-year tenure as CEO. Mr. Cho, who joined LG in 1987 and has dedicated 37 years to the company, expanded LG’s business beyond home appliances into sectors such as mobility and commercial spaces and established a mid- to long-term vision to transform LG into a Smart Life Solution Company that connects and extends customer experience across diverse spaces. His strategic direction prioritized performance in core businesses; growth in B2B, non-hardware and D2C areas; expansion into high-potential Global South markets; and exploration of new business domains – each becoming key milestones in LG’s future growth strategy. To further accelerate growth of LG’s two key B2B pillars – vehicle solutions and heating, ventilation and air conditioning (HVAC) – the company has promoted Eun Seok-hyun, head of the Vehicle Solution (VS) Company, and James Lee, head of the Eco Solution (ES) Company, to president. Kwack Do-yeong, who brings extensive experience in sales and strategy at the HS Company and a deep understanding of global markets, has been appointed Region Representative of LG Electronics North America and head of LG Electronics USA. 2026 Organizational Restructure This year’s organizational changes focus on enhancing efficiency to build a more agile decision-making structure capable of responding to rapid external shifts, while reinforcing selective and focused operations to accelerate LG’s mid- to long-term portfolio strategy. LG will maintain its existing four-Company structure, ensuring fast and accountable decision-making at the Company level. Similar and adjacent functions across business organizations will be integrated to streamline operations and improve execution efficiency. With Mr. Lyu’s appointment as CEO, executive vice president Baek Seung-tae, previously head of the Kitchen Solutions Business, will assume leadership of the HS Company. Baek has strengthened global appliance competitiveness through roles leading both the Living Solutions and Kitchen Solutions Business and is well positioned to advance global production strategies under changing market conditions. The heads of the Media Entertainment Solution (MS), VS and ES Companies will remain in their roles to ensure continuity and strategic momentum. Strengthening Growth Foundations for Future-oriented and High-potential Businesses In parallel with organizational efficiency, LG is establishing new engines to accelerate high-potential business domains including HVAC, webOS and robotics. The HS Company will establish the HS B2B Overseas Sales Division to grow global built-in and builder-focused business, and elevate the Built-in/Cooking Business Division to a Business. The HS Robotics Lab will be newly created, integrating select functions from the Chief Technology Office’s Advanced Robotics Lab. Research Fellow Lee Jae-wook, who led the Humanoid Robot Task, will head the lab. The MS Company will integrate its TV and IT Businesses into a single Display Business, and establish a Display Product Development Group to strengthen product competitiveness. The webOS Advertisement Business Department will be elevated to a Business to strengthen support for the expansion of webOS-based service operations The ES Company will establish a new Applied Business Division focused on HVAC solutions for data center cooling, ventilation, refrigeration and nuclear power, while launching the ES M&A Division and ES Overseas Sales Division to support localized, end-to-end overseas operations. Within the Chief Technology Office, a new HS Advanced Research Lab will enhance fundamental technology competitiveness, and a Next-Generation Computing Lab will be established to strengthen leadership in emerging technologies such as quantum and distributed computing and next-generation security. To drive companywide AI transformation, the existing DX Center and Business Process Innovation Division will be integrated into a new organization, the AX Center. Under the leadership of senior vice president Cho Jung-bum, former head of the DX Center, the AX Center will spearhead efforts to accelerate AI adoption, enhance operational efficiency, advance R&D and strengthen employee capabilities. All appointments and structural changes take effect December 1, 2025, with promotions effective January 1, 2026. # # # View the full article

As digital transformation accelerates and hybrid work becomes the norm, business environments are evolving at an unprecedented pace. At LG, we recognize that this shift brings new challenges. Productivity is now intertwined with comfort, efficiency with user well-being and performance with environmental responsibility. In this new landscape, a one-size-fits-all display is as outdated as the floppy disk. This is why we design our business monitors not simply as screens, but as industry-specific solutions shaped by the real needs of modern workplaces. From corporate offices to data-driven financial institutions, developer environments, creative studios and sustainability-focused public agencies, we deliver tailored display solutions that help organizations work smarter, faster and better. For the Modern Corporate Office: Comfort That Drives Productivity Today’s office is more connected and collaborative than ever, with video calls becoming a daily routine. With increasing screen time, the question becomes: how can a monitor make work easier, smarter and more comfortable? Our business monitors put the user at the center. Models like the versatile LG UltraWide (34BA85QE) offer a fully adjustable stand – height, pivot and tilt – along with single-cable USB-C connectivity for a clean, organized desk setup. For meeting-heavy environments, the FHD 24/27BA850 models integrate a webcam and microphone, helping users stay ready for every call. Across the lineup, features such as Reader Mode and Flicker Safe help reduce eye strain, supporting long-lasting comfort throughout the workday. For Finance, Development and Creative Studios: Precision on an Expansive Canvas Whether analyzing complex datasets, writing thousands of lines of code or crafting pixel-perfect creative work, professionals need monitors that show more – without compromising on quality. The 5K2K LG UltraFine (40WT95UF) is designed precisely for this. Its expansive 21:9 screen with 5K2K (5120×2160) resolution offers about 33 percent more pixels than standard 4K, allowing users to compare dashboards, review code or work on layered visual content side by side without constant window switching. Beyond space, the display’s performance is tailored for demanding creative environments. With 99 percent DCI-P3 coverage and VESA Certified DisplayHDR 600, it delivers the accurate color and detail essential for color grading and visual effects. A 120Hz refresh rate ensures smooth motion for refined workflows. As the world’s first Thunderbolt 5 5K2K display, it also delivers ultra-fast data transfer, up to 96W power delivery and 5K2K display connectivity – all through a single cable. This next-generation interface supports efficient production of financial dashboards, control room visuals and enterprise-grade content, ensuring stability, scalability and seamless performance. For the Public Sector: A Commitment to Sustainability Government agencies and public institutions are increasingly prioritizing ESG, making sustainability a core requirement rather than an option. These organizations need technology partners who share the same values. LG’s business monitors are designed with energy efficiency and responsible materials in mind. Many models carry global certifications such as ENERGY STAR® or TCO Certified, and we provide Product Carbon Footprint (PCF) reports for greater transparency. Reflecting these efforts, several models in our 2025 lineup – including the 24BA560, 27BA560 (FHD) and 27BA54QB (QHD) – have earned EPEAT Gold certification, meeting key public sector procurement standards. A Partner for Your Business By deeply understanding the needs of diverse industries, LG delivers monitor solutions that elevate productivity, enhance user well-being and support organizations’ long-term goals – including sustainability commitments. We aim to be more than a technology provider. We strive to be a trusted partner in helping organizations build work environments where people can do their best work. Your business is unique, and your technology should be too. To explore how our specialized monitors can elevate your workspace and your team’s performance, get in touch with an LG business expert. # # # * All images are simulated to enhance the reader’s understanding. View the full article

Collaboration With Expo City Dubai Marks a Major Step in Company’s B2G Expansion SEOUL, Nov. 25, 2025 — LG Electronics (LG) is accelerating its qualitative growth strategy in the Middle East by expanding its business-to-government (B2G) portfolio. On November 19, LG signed a strategic partnership with Expo City Dubai – a city borne out of the Dubai government-backed 2020 World Expo – to collaborate on the development of a next-generation smart city. The agreement was signed by William Cho, CEO of LG Electronics and Ahmed Al Khatib, Chief Development and Delivery Officer, Expo City Dubai. The partnership builds on discussions at the Korea–UAE Business Roundtable, where both governments agreed to deepen cooperation in AI-powered service development and AI infrastructure. It also further deepens LG’s long-standing relationship with Expo City Dubai, an innovation-driven, people-centric community and the new center of Dubai’s future. The company previously supplied LED signage for Expo 2020 and later committed to providing built-in home appliances – including refrigerators, dishwashers and ovens – for 3,000 households currently being built within the smart city. As a provider of Space as a Service – offering holistic, space-optimized solutions – LG will support the project with innovative infrastructure across multiple areas, including AI data center cooling solutions and smart home systems powered by the company’s AI Home Hub platform. Through this latest partnership, LG aims to strengthen its position as a comprehensive solutions provider across the B2C, B2B and B2G sectors in the Middle East. “With our differentiated HVAC technologies and AI Home Hub-based smart solutions, we are committed to contributing to sustainable growth in the Middle East,” said William Cho, CEO of LG Electronics. “We will accelerate efforts to capture new B2B and B2G opportunities with solutions built around each country’s future direction.” Accelerating B2B and B2G Growth Across the Middle East LG continues to expand its presence in major markets such as the UAE and Saudi Arabia. The company has operated in the UAE for 30 years and manages regional headquarters overseeing operations across 75 markets in the Middle East and Africa. In September, LG signed an MoU to supply cooling solutions for the Middle East’s largest net-zero AI data center – currently being built in Oxagon, the advanced industrial district within Saudi Arabia’s NEOM gigaproject. The agreement – made in partnership with ACWA Power, SHAKER Group and DATAVOLT – positions LG as a strategic contributor to next-generation data center infrastructure. In Saudi Arabia, LG began its air conditioner partnership with SHAKER Group in 1995 and formed a joint venture in 2006, expanding its B2C and B2B businesses. In recent years, the company has expanded its participation in government-led initiatives, driving consistent growth in B2G revenue. Looking ahead, LG aims to increase the share of its B2B business to around 45 percent of total revenue by 2030. # # # View the full article

Company’s Free, Ad-Supported Streaming Service Introduces a New Logo, an Enhanced UI With Advanced Personalization and Expands Into New Global Markets SEOUL, Nov. 25, 2025 — LG Electronics (LG) is unveiling a significant upgrade to LG Channels, its free, ad-supported streaming TV (FAST) service. The update introduces a new logo and an enhanced user interface (UI) designed to deliver a more intuitive and seamless viewing experience. With advanced content recommendations, LG Channels now makes it even easier for viewers to discover and enjoy the content they love. Since its 2015 debut in Korea, LG Channels has evolved into a global service available in 33 countries, offering local language support in each market. Through partnerships with leading content providers, the platform now features more than 4,000 channels that LG Smart TV users can easily access via the LG Magic Remote or the LG webOS home screen. The new LG Channels logo reflects its customer‑friendly nature and global identity. Its simple, universal design invites users to connect with LG Channels while highlighting LG’s commitment to delivering diverse, intuitive entertainment experiences worldwide. The enhanced UI and new features make content discovery and navigation more efficient than ever. Users can now receive personalized recommendations based on their viewing preferences. A new “quick access” feature lets viewers simply press the “OK” button on the LG Magic Remote while watching a program to instantly see channel details, the TV guide, favorites and a list of popular content. This allows them to browse other live options and switch channels without ever leaving their current screen, adding a new level of convenience. LG Channels now offers deeper personalization powered by advanced AI algorithms that deliver tailored content suggestions. The platform is also introducing region-specific features to reflect local viewing habits and cultural preferences. In the United States, users can keep track of new shows now due to new functionality allowing them to set reminders for upcoming content they want to watch. In Europe, a multi-audio feature* is being added to enable instant selection of preferred dubbing languages, while in the Middle East, the interface will support right-to-left text display. “LG Channels is designed to give users seamless access to high-quality, engaging content,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With the latest upgrade, from the new logo to our refined personalization features, we are enriching everyday viewing by making the user experience more intuitive and enjoyable for millions around the world.” Building on its strong presence across North America, South America, Europe and Asia, LG Channels will soon expand into additional markets, including the United Arab Emirates, Poland and Taiwan. This expansion underscores LG’s commitment to bringing more diverse and accessible entertainment to audiences worldwide. LG Channels is committed to continually enhancing viewing experience through diverse content partnerships and upgrades, helping viewers discover and enjoy thoughtfully curated content that reflects their preferences and interests. Stay connected with LG Newsroom for the latest news and updates. # # # * Multi-audio options are only provided when supported by the specific channel or the content being broadcast. View the full article

Every year, Design Week Mexico brings together top architects and interior designers to reimagine one of the country’s historic homes into the “Design House” – turning staid spaces into stunning showcases of sophistication and style. For 2025, both we (LG) and our ultra-premium built-in kitchen appliance brand, SKS, were named the exclusive home appliance brand partners for this landmark exhibition. Under the theme of “Korean Precision with Mexican Soul,” we presented an elegant, real-world demonstration of how the warmth of Mexican craftsmanship can harmonize with our stylish, technology-driven solutions. Each space reflected our belief that thoughtful innovation can elevate modern design and meaningfully enhance how people live. A Journey Where Design Meets Technology Design House lies at the heart of Design Week Mexico, uniting creative talent to reinterpret everyday spaces. This year, we collaborated with four celebrated Mexican designers – Sebastián Ángeles, Guillermo Hernández, Juan José Nemer and Victoria Plascencia – to reimagine a traditional home through fresh artistic expression and future-ready livability. Each finished room told its own compelling story with the common thread of “design meeting technology” woven throughout the entire house, and the sublime blend of Mexico’s rich cultural heritage and LG’s cutting-edge innovation visible in every space. Reinterpreting the Bathroom: Ancient Rituals Meet Modern Wellness Designer Sebastián Ángeles transformed the bathroom into a contemporary Temazcal – a modern tribute to the traditional Mesoamerican sweat lodge used for purification and healing. His immersive installation blended light, sound and scent to evoke a sense of renewal. At the center stood LG Styler, symbolizing purification while adding contemporary sophistication to the space. “LG Styler is an innovative object that lets people refresh their clothes and feelings without any worries about odors or allergens,” said Ángeles. The result was a seamless balance of pre-Hispanic aesthetics and futuristic minimalism, reshaping the bathroom into a personal sanctuary where wellness and premium design coexist. Redefining Everyday Chores: The Laundry Room as a Space of Joy With his signature mosaic craftsmanship, Guillermo Hernández reimagined the laundry room as an uplifting, design-driven environment. His reinterpretation encouraged visitors to reconsider laundry as not just a task, but a space that can spark delight. At the center of the concept was the LG WashTower, whose unified washer-dryer configuration saves space while delivering intuitive convenience. “The LG WashTower served as the centerpiece, helping to turn what is so often a neglected corner of the home into an uplifting place that people genuinely enjoy spending time in,” Hernández noted. Through refined geometric inspiration and a calming color palette, the once-ordinary laundry area became a modern, functional and aesthetically enriched space. At the same time, the WashTower features an all-in-one configuration combining a washer and dryer stacked together, efficiently saving space for practical use. Connecting Tradition and Modernity: The Kitchen as the Heart of the Home Under the direction of Juan José Nemer, the kitchen served as an inspired bridge between Mexico’s heritage and the vibrancy of its contemporary lifestyle. Drawing on the concept of Casa Piedra, the space merged future-focused technology with a rich sense of nostalgia, creating an ideal environment for warm family moments and entertaining guests. SKS built-in appliances, including the latest refrigerator and oven, feature minimalist exterior panels and refined finishes that contribute to a seamless and elevated kitchen interior. Its captivating design inspired the aesthetics of the whole kitchen space, inviting visitors to see, touch and interact with the SKS products in person. “Frequently, there’s a moment of surprise when you open the door of an SKS product, as people often don’t realize they’ve been looking straight at an appliance the whole time,” said Nemer, noting the subtlety of SKS’s design, and the seamlessness with which each appliance blends in with the rest of the kitchen. A Place to Connect: SKS “Aura Space” on the Terrace On the Design House terrace, Victoria Plascencia’s Aura Space offered a serene setting for gatherings, reflecting the growing importance of outdoor areas as natural extensions of the home. Equipped with the SKS wine cellar and SKS dishwasher, the terrace demonstrated how performance and aesthetics can coexist beautifully. The SKS wine cellar, capable of storing up to 113 bottles across three temperature zones, allowed Aura Space guests to enjoy premium wine and a memorable lifestyle experience, while the SKS dishwasher delivered optimal cleaning performance adapted to local water conditions – all within a sleek, minimalist design that added to the space’s ambiance and appeal. Through this collaboration with Mexico’s design community, we reaffirmed our role as a lifestyle trend leader and our commitment to delivering solutions for a Better Life for All. LG and SKS home appliances stand not only as high-performance tools, but as design-forward companions that enrich everyday living and seamlessly complement modern spaces. # # # View the full article

Agreement Highlights Company’s Global Leadership in Wi-Fi Standard Technologies SEOUL, Nov. 20, 2025 — LG Electronics (LG) has signed a patent license agreement with Amazon, granting the use of LG’s Wi-Fi Standard Essential Patents (SEPs). Under this agreement, Amazon obtains a license to use LG’s Wi-Fi SEPs in products utilizing Wi-Fi connectivity, including Amazon’s Echo devices, Fire TV Sticks and Fire Tablets. LG is currently engaged in Wi-Fi SEP licensing discussions with several global companies that employ Wi-Fi standard technologies. The agreement with Amazon further underscores LG’s technological leadership and credibility in the global Wi-Fi standards domain. SEPs refer to core patents that must be practiced when implementing an international technical standard – meaning any product using that standard inevitably relies on the patented technology. Once a technology is adopted as an international standard by global standardization organizations, companies around the world incorporate it into their products. Recognition as an SEP signifies both the contribution to advancing the entire industry and its technological value. LG holds one of the world’s strongest patent portfolios in key standard technology fields, including mobile communications, Wi-Fi, broadcasting and codecs. As of the first half of this year, LG owned 97,880 registered patents globally, about half of which are standard-related patents.* The company’s innovative patented technologies, applied across flagship products such as OLED TVs, washing machines and refrigerators, continue to reinforce its global competitiveness. Looking ahead, LG aims to further strengthen its patent leadership in emerging technology areas such as 6G mobile communications, vehicle-to-everything (V2X) communications, artificial intelligence (AI) and quantum computing. In its vehicle solutions business, LG has also been recognized for leadership in augmented reality (AR) technologies, earning top honors for its pioneering AR navigation patent. Since 2022, LG has formally included the licensing of patents and other intellectual property rights in its corporate charter – accelerating efforts to build sustainable value through IP-driven innovation. “This agreement reaffirms LG’s global leadership in Wi-Fi standard technologies,” said Cho Hwi-jae, head of LG’s Intellectual Property Center. “We will continue to drive innovation worldwide by building on our industry-leading patent competitiveness.” # # # * According to LG Electronics’ 2025 semiannual report, the company holds 26,762 domestic patents and 71,118 overseas patents. (Source: LG Electronics Investor Relations – Disclosure List). View the full article

At LG Electronics, Better Life for All is more than a corporate vision or tagline – it’s a guiding principle that shapes everything we create. Central to our inclusive vision is a belief in universal design: the philosophy of crafting products and experiences to deliver convenience and comfort for everyone, regardless of age, gender or physical ability. Committed to this philosophy, LG aims to go beyond functional innovation to provide unique lifestyle solutions that truly put people first. A deep understanding of our customers and the diverse environments in which they live is essential to this endeavor, which is why listening to the voice of the customer is such an integral part of our design process. We have established systems to directly integrate real user feedback, especially from those with limited mobility – and seniors and children – into the product development stage. This includes operating an advisory group of people with disabilities and conducting in-depth usability testing. Both of these elements have proven instrumental in helping us to identify and minimize even the smallest points of user discomfort. Designing with Empathy, Delivering with Purpose Design at LG has always been about more than aesthetics. It’s about innovating with empathy to ensure usability, ease and enjoyment for all. For us, universal design is not just an outcome, but a mindset shared by all our teams – one that infuses human-centeredness into every decision, no matter how minor or inconsequential it may seem to someone looking in from the outside. From the first concept sketch to the final product experience, we view every touchpoint as an opportunity to make someone’s daily life simpler, safer and more enjoyable. This approach requires us to design with people rather than for them. It challenges our teams to think beyond convention, to question what “easy to use” truly means and to continuously refine our technology to better meet and adapt to real human needs. When empathy is woven into the design process itself, innovation follows naturally. That is how we translate inclusivity from principle to practice. Turning Philosophy into Practice: The Comfort Kit Putting this philosophy into action, we launched the Comfort Kit – a series of affixable assistive kits designed to allow anyone to use our products easily, regardless of their gender, age or physical condition. Some examples: Easy Handle: Enables users with limited hand mobility to open washers and dryers with minimal effort. Easy Ball: Helps those with reduced finger dexterity to manipulate control dials with ease. Easy Hanger: Allows people using wheelchairs, or those who are shorter than average, to interact comfortably with the LG Styler. Rotating Shelf: Improves refrigerator usability by making it easier to access hard-to-reach items. We have presented inclusive design solutions that improve the usability of existing products, becoming the first in the home appliance industry to introduce 14 accessibility-enhancing kits. These Comfort Kit series, designed to remove the “one-size-fits-some” barrier that many customers have long faced, are also sustainably manufactured – reflecting our commitment to protecting the planet. Recognition Beyond Design Our efforts have not gone unnoticed. Globally, we are recognized as a model company for inclusive design. We’ve shared our accessibility technologies and design philosophy at forums such as the CSUN Assistive Technology Conference, where the Comfort Kit series was welcomed by both consumers and organizations advocating for underrepresented communities. We also showcased this work at important global exhibitions such as IFA and CES. Our dedication to good design earned us the “Design Awards Grand Slam” – winning top honors at all three major global design awards, Red Dot, iF, and IDEA. These accolades matter to us, but more importantly, they reflect our deep conviction that inclusive design is not just a feature – it’s a responsibility. Designing for a Better Tomorrow For us at LG, realizing the Better Life for All vision means creating unique products and experiences that feel right for everyone, and can be enjoyed by anyone. We will continue to advance accessibility so that all customers can take advantage of everything that our products and services have to offer. No caveats or compromises, only convenience and comfort. By Sooyeon Kim, head of HS & ES Design Lab at LG Electronics # # # View the full article