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News Reporter

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  1. One of the hot spots for hipsters in Seoul, Seoungsu-dong is a perfect destination for zoomers and Instagrammers craving fresh, new experiences. A busy industrial area in years gone by, the district is now a vibrant hub of creative energy and unexpected charm; its abandoned warehouses and factories reborn as Instagram-worthy cafes and shops. Right now, one of the area’s main attractions is the Goldstar Arcade, a pop-up retro gaming parlor opened by LG Electronics (LG) inside a suitably cutting-edge fashion concept store. Open from October 21 to December 19 this year, LG’s Goldstar Arcade features “Newtro,” the innovative combining of retro and modern sensibilities to deliver a variety of all-new experiences. Visitors can explore several different zones, including the OLED Gaming Zone and Lifestyle Experience Zone. And once they’re done gaming, they can relax in the arcade’s chic café, which sells delectable treats and exclusive merchandise. Reminiscent of an old-school game arcade, the OLED Gaming Zone is where visitors can play nostalgic arcade classics and newer console titles on LG’s stellar OLED TVs. With their powerful gaming performance and immaculate picture quality, the company’s next-gen TVs have what it takes to instantly turn any gamer into a fan. Additionally, the arcade boasts the Self-Lit Tunnel, which represents the self-illuminating pixels that give LG OLED TV its vibrant colors, deep blacks and superb contrast. Visitors pass through the tunnel to get to the OLED Gaming Zone, where they can unwind by gaming on one of the 10 state-of-the-art LG OLED TVs installed there. Anyone who loves racing games should definitely pull in to LG’s “victory lane,” where three 48-inch LG OLED TVs are seamlessly connected to give players a very real sense of being in the cockpit of a ridiculously fast race car. Inspired by 1970’s American diners, the café adds to the unique vibe of the Goldstar Arcade. As well as being a great place to recoup before the next race, match or battle, the café is also where visitors can head to buy exclusive merchandise, including canvas tote bags, tea mugs and tumblers, all emblazoned with the logo of LG’s precursor, Goldstar. With engaging, interactive experiences like those on offer at the Goldstar Arcade, LG will continue to connect with younger consumers while highlighting the unmatched performance and capabilities of its industry-leading OLED TVs. # # # View the full article
  2. Many decades have passed since the first and second industrial revolutions birthed the factories, transportation and infrastructure that changed the world forever. The third industrial revolution is well underway and if LG has any say, the next revolution will be no less disruptive, with smart technologies changing both corporate cultures and customer experiences on a global scale. LG Smart Park I at Changwon LG is embracing this change with the digital transformation of its manufacturing processes, starting with its largest appliance facility. After four years and USD 668 million, LG transformed its main home appliance plant in Changwon into the eco-minded LG Smart Park. The first phase, Changwon Plant 1, will begin churning out refrigerators and water purifiers starting this month. Kitchen appliance manufacturing automation This digital transformation significantly increases automation in the process of manufacturing kitchen appliances, from assembling and inspecting to packaging the products. The integrated monitoring system employs big data and deep learning to further enhance production efficiency and quality competitiveness. What’s more, energy efficiency and safety are enhanced thanks to a more advanced energy management solution and earthquake-resistant architecture. 5G-powered automated guide vehicle The factory’s logistics system has also been strengthened to secure the highest productivity possible through 5G-powered automated guide vehicles and an automatic supply system boasting cutting-edge technologies. Intelligent unmanned warehouses and high-altitude conveyor belts enable this next-generation facility to increase its annual production capacity from 2 to 3 million units. A high-altitude conveyor belt delivering supplies inside the smart factory LG Smart Park is optimized for LG’s modular design process which simplifies manufacturing to significantly reduce time and cost. Modular design simplifies and standardizes components that go into a product (like LEGO blocks) to more efficiently produce various products. This allows LG to reduce the time needed to develop new products that reflect the needs of different consumers. LG’s plan for Smart Park is to expand the facility to six lines across two buildings by 2024 all the while continuing to deliver new value to consumers, enhancing and expanding its premium home appliance production systems on a global scale. # # # View the full article
  3. Photo Credit: Karsten Würth on Unsplash One of the topics today’s consumers are most interested in is how we can be kinder to our planet while still living our daily lives. This expectation also carries over to companies and organizations as ultimately we are all in this together. As part of LG’s Life’s Good Campaign, LG is collaborating with British influencer Immy Lucas, creator of the YouTube channel Sustainably Vegan and environmental movement, The Low Impact Movement, to create a video showcasing a more sustainable way of living. As an environmental influencer and creator, Immy creates content around sustainability, eating seasonally and zero waste living. She wanted to marry the two ideas by choosing locally grown food that’s in season, rather than “vegan” foods that had been shipped around the world. She tries to share accessible and easy ways to live sustainably. An extension of the Life’s Good Film Project, the jointly produced Life’s Good: Environment video highlights how small changes can make a big difference in the environment. The four-minute video weaves together footage from the Life’s Good Film Project with compelling new content that encourages everyone to play their part in protecting this planet. This new video consists of four chapters: Life’s Connected, Life’s Delicious, Life’s Regenerative and Life’s Good When We Learn and Teach Others. The message is for people to come together as a global community and take small steps to adopt a lower impact lifestyle for a more sustainable future, at the same time emphasizing the importance of protecting the world’s ecosystems. “If we want future generations to inherit a healthy planet, one that’s capable of sustaining and nurturing them, it is essential that all of us make some changes in our lives today,” said Immy. “Through small adjustments in how we live, we can help ensure life’s good for our children, and for their children too.” Starting today, the trailer for Life’s Good: Environment will be viewable on LG’s digital billboards in New York City’s Times Square and London’s Piccadilly Circus. The entire video is also available on LG’s global YouTube channel and Instagram account where additional information on LG’s 2021 Life’s Good campaign can also be found. # # # View the full article
  4. Designed for All Types of Business Usage Scenarios, Unique Display Solution Redefines Work in the New Era SEOUL, Oct. 19, 2021 — LG Electronics (LG) announces the launch of LG One:Quick, a display solution so revolutionary that its arrival brings with it a whole new category. Developed in response to the new ways people work, LG One: Quick has the potential to change and expand how individuals, coworkers and teams communicate in the new reality of remote working. LG One:Quick consists of One:Quick Works (model 55CT5WJ), One:Quick Flex (model 43HT3WJ) and One:Quick Share (model SC-00DA), a dedicated wireless screen sharing solution.* One:Quick Works is an advanced 55-inch 4K UHD video conferencing display and all-around productivity tool suitable for a variety of workplace environments such as a conference room. One:Quick Flex with its 43-inch 4K UHD touchscreen is designed with a movable stand to accommodate diverse usage scenarios across all types of businesses settings. Both models are based on the Windows platform and are compatible with a huge library of video conferencing applications and collaboration tools. Once paired with One:Quick Share, users can easily and quickly connect their laptops wirelessly to compatible LG digital signage products. One:Quick Works For Maximum Productivity A welcome addition to any conference space, LG One:Quick Works delivers seamless interactive communication for smooth, productive office meetings. A winner of Red Dot Award 2021 and iF Design Award 2021, this all-in-one solution features a built-in Windows PC, crisp 4K UHD camera, microphone, speaker and digital whiteboard. In addition to LG’s built-in video conferencing solution, One:Quick Remote Meeting, users can use shortcuts to effortlessly install popular video conferencing and collaboration apps such as Teams, Webex and Zoom to instantly enhance productivity. The high-gain microphone is effective in clearly capturing voices up to six meters away with minimal background noise while the 3,840 x 2,160 resolution camera automatically tracks and focuses on the individual speaking. Both the camera and microphone can be easily disabled for maximum privacy and peace of mind. One:Quick Works also offers easy-to-use management and control features. Ready out-of-the-box and free for the first six months, LG’s One:Quick Remote Meeting video conferencing application works seamlessly with One:Quick Works to share documents in various formats, perform real-time interactive drawings and automatically detect who’s speaking on the other end. One:Quick Flex For Ultimate Versatility LG One:Quick Flex is designed for a wide variety of business use scenarios such as small group meetings, one-on-one discussions and group presentations but is also an excellent option for hospitals, schools and homes where people may be working, learning or talking to other parties remotely. With a video camera that captures a wide 88-degree field of view, the display rotates to work in both landscape and portrait modes and features a split-view mode for easier multitasking. A microphone and camera, intuitive interface, full touch pen support and whiteboard functionality complete the package. One:Quick Flex can be mounted to a movable stand for easy transport between the shared meeting space to the CEO’s corner office for an important video conference. One:Quick Share For Wireless Screen Sharing LG One:Quick Share allows users to effortlessly share their laptop screens with compatible LG digital signage models. After the simple connection process, users can share their PC screen by simply pressing the button on the One:Quick Share USB dongle. Switching the source device is just as easy, with up to four sources able to connect to LG digital signage products simultaneously. And with One:Quick Share, setting adjustments of connected LG signage products such as volume, picture mode and screen brightness can be performed without a remote control. “As a market leader in developing solutions for businesses, LG always strives to deliver thoughtfully-designed, technologically-advanced products that make work more productive and convenient,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Our new One:Quick series is a solution borne out of necessity by a new environment that forced us to think outside the box. By providing our customers with new ways to interact and get things done, we hope they will be able to better balance and enjoy work and life.” LG’s latest collection of advanced display solution products is designed to deliver an intuitive experience that enhances productivity and collaboration to take office communications to a whole new level of ease and convenience. LG’s One:Quick series will be available starting this month in Korea with key markets in North America, Europe and Asia to follow. # # # * Compatible with select LG digital signage products. View the full article
  5. In an on-going pursuit for sustainable fashion, industry leaders in Poland gathered to bring greater awareness to climate issues and the importance of responsible business at this year’s Business Fashion Environment (BFE) Summit under the theme New Beginning: Rethinking Sustainability. Organized by Vogue Polka in association with the Boston Consulting Group (BCG), this was the second installment of Central and Eastern Europe’s largest fashion conference devoted to sustainable development. As an official partner of the summit, LG Electronics in Poland took advantage of the occasion to highlight LG’s unwavering commitment for sustainability and eco-friendliness. Ina Lekiewicz, Editor-in-Chief of Vogue Poland (L) and Asli Ertonguc, General Manager of BAT Poland and Baltics According to the Consumers Adaptation to Sustainability in Fashion report jointly published by BCG and Vogue Polska in May, 75 percent of Poles consider sustainable development an important issue, yet more than half of those surveyed only associated the recycling and upcycling processes with sustainable fashion. The study also suggested that one in four typically do not buy organically-produced clothing on account of their higher prices and doubts about the quality. At the same time, the clothing, footwear and accessories manufacturing industry is responsible for 5 percent of carbon dioxide emissions and 20 percent of global wastewater. During the conference’s Why Brands Matter? session, Tomasz Wawszczyk, the B2C business director of LG Electronics Poland, raised the issue of ecology within the ESG framework, which has been a major focus for LG for the past few years. Wawszczyk pledged that LG would focus on leveraging innovation to create a more sustainable future so that all consumers could lead better lives. With that said, LG is more committed than ever to supporting sustainability by integrating the sustainable development goals into its business strategy, such as pledging carbon neutrality by 2030 and complete transition to renewable energy by 2050. Sustainability is integrated into LG’s product development, which is why the company’s flagship OLED TVs require fewer plastic components than conventional TVs since no backlight is required. What’s more, OLED TVs contain zero hazardous substances such as cadmium and iridium, meaning LG OLED is the natural choice for environmentally conscious customers. Oktawian Zając, Partner and Managing Director of BCG in Warsaw Without question the pandemic has made the public more aware of the human impact on climate change. According to BCG, more than 67 percent of those surveyed believe human activities are harming the climate and environmental degradation threatens humanity. Companies are sensing this too, with MIT reporting that since early 2020, 87 percent of companies with more than 10,000 employees have either increased or maintained their commitment to developing a more sustainable supply chain. “As an opinion leader in the fashion industry, we’re able to take direct action against the waste and pollution caused by the making and disposal of our clothes, like securing more sustainable supply chains or switching to circular production,” said Kasia Jordan Kulczyk, the publisher of Vogue Polska. “With prominent figures from the fashion world along with leading climate activists and business representatives, we are here today to figure out how we can inspire consumers into becoming a new driving force for sustainable development.” With the target of being a more sustainable company at the top of the agenda, LG Electronics is eager to partner with like-minded institutions from diverse industries to pursue eco-friendly innovations that help make life better for all. The full event can be viewed on Vogue Polska’s website. Contributed by LG Poland Photo Credit: Luka Lukasik & Marcin Kontraktewicz # # # View the full article
  6. From Popular Contemporary Artists to Rising Stars, LG OLED Ready to Light Up Truly Inspiring Works of Art SEOUL, Oct. 15, 2021 — LG Electronics (LG) is kicking off a series of art initiatives in London as part of its “SELF-LIT” campaign featuring LG OLED technology. Opening this week, LG presents to the world a new genre of art, LG OLED Art, powered by the company’s self-lit LG OLED TV technology. Consistent with LG’s philosophy, Art Inspires Technology, Technology Completes Art, the SELF-LIT Masterpiece and the SELF-LIT Museum feature the works of acclaimed artists beautifully displayed on LG’s most advanced OLED TVs to deliver realistic colors and textures via millions of self-lit pixels. With incredibly accurate color reproduction and infinite contrast, the artworks deliver the artists’ creative works exactly as intended with true-to-life colors and deep blacks for maximum immersion and realism. The inaugural exhibition, LG OLED X Damien Hirst: A History of Painting, will be on display at LG’s space during Frieze London, one of the most influential international contemporary art fairs in the world. As the sole consumer electronics brand to exhibit at Frieze London, the LG-Hirst collaboration will feature extraordinary works from the artist exploring the creative potential of innovative technology and how it can be a powerful partner for new developments in digital art. The exhibition features major works by the artist including paintings from his Kaleidoscope and Spin series alongside stunning self-lit digital reproductions and the artist’s NFT series displayed on LG’s premium OLED TVs. The world’s first rollable TV, LG SIGNATURE OLED R, as well as the stylish LG SIGNATURE OLED 8K and the art-inspired LG G1 Gallery Series will offer new perspectives on Hirst’s impressive artworks through their unmatched picture quality. Also, until the end of this year, LG will expand its SELF-LIT project with the LUX, New Wave of Contemporary Art exhibition at 180 The Strand at the heart of the city’s creative community. Leveraging OLED’s unique attributes, leading installation artists such as Refik Anadol and Es Devlin will demonstrate their creativity using over 100 OLED products including LG TVs, signage solutions and transparent OLED displays, inviting visitors to experience mesmerizing visual art inspired by groundbreaking technologies. Through a series of iconic exhibitions that seamlessly combine technology and art to complement one another, LG aims to deliver more enriching experiences to gallery-goers. Every digital artwork brought to life by LG OLED will be uploaded to the project website as they are unveiled, so that art enthusiasts and OLED fans around the world can enjoy them anytime, anywhere. # # # View the full article
  7. New Ergo Dual and Ergo Single Offer Easy Installation With Wider Range of Motion for All Professionals SEOUL, Oct. 14, 2021 — LG Electronics (LG) continues to push the boundaries of productivity, user-comfort and workspace flexibility in the modern era with its newest LG Ergo series of monitors. Perfect for home or office and anything in between, the LG Ergo Dual (model 27QP88D) and LG Ergo Single (model 32QP880) boast maximum adjustability, easy installation and exceptional IPS picture quality with QHD resolution (2560 x 1440). First unveiled a year ago, the LG Ergo series is designed to deliver a superior display experience with greater ergonomic comfort. The second generation models offer consumers even more value and versatility with improved height and swivel adjustability, making sharing the screen with others and working while standing easier than ever. Both new models continue to offer the same effortless ability as before to be set close to or far away from the user without having to adjust the mounting point. What’s more, the Ergo Dual offers a height-adjustable range of 150 millimeters while the Ergo Single travels 130 millimeters, with both able to rotate 335 degrees. With a wider range of movement, these monitors can better meet the individual preferences of every user. With a pair of 27-inch displays, the LG Ergo Dual can be set up in a variety of useful configurations including side-by-side in landscape orientation, one display in portrait and the other landscape, both stacked vertically or even facing opposite directions. The 32-inch display offered in the LG Ergo Single is ideal for users who prefer a large, seamless workspace. Both the dual and single models are now easier to install with articulated arms that attach securely without screws to desks and tabletops up to a maximum thickness of 75 millimeters. Requiring very little desktop space for a clean, uncluttered workspace, LG’s patent pending C-Clamp employs a slim, robust grommet allowing users to easily secure the stand on the edge of a desk or cable hole to get working (or playing) in no time. What’s more, both LG Ergo monitors can charge a laptop via the USB-C One Cable Solution while the Ergo Dual also allows displays to daisy chain via DisplayPort.* “The 2021 LG Ergo models are advanced workstation solutions designed to provide the ultimate in flexibility with all the display capabilities today’s advanced users demand,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Both the Ergo Dual and Ergo Single offer next-level user convenience, premium IPS picture quality and an array of useful features consumers have come to expect from premium LG monitors.” The new LG Ergo series will begin rolling out in key markets worldwide beginning this month. Specifications: 27QP88D 32QP880 Size/Ratio Screen Size 27-inch x 2 31.5-inch Resolution QHD (2560×1440) QHD (2560×1440) Graphics IPS Yes Yes Color Gamut sRGB 99% (Typ.) sRGB 99% (Typ.) Brightness (Typ.) 350nits 350nits HDR HDR10 HDR10 Color Calibrated Yes Yes Response Time 5ms (GtG on Faster setting) 5ms (GtG on Faster setting) AMD FreeSync Technology AMD FreeSync AMD FreeSync Design Screen 3-Side Virtually Borderless Design 3-Side Virtually Borderless Design Stand Ergo Dual Stand Ergo Single Stand Extend / Retract 210mm Height 150mm Extend / Retract 210mm Height 130mm Swivel ±335° / Tilt -30° to +35° / Pivot / Tilt Adjustable / C-Clamp + Grommet Swivel ±335°/ Tilt ±25°/ Pivot / Tilt Adjustable / C-Clamp + Grommet Interface USB Type-C DP Alt. + Power Delivery 65W + Data DP Alt. + Power Delivery 96W + Data HDMI x1 x2 Display Port In x1 / Out x1 x1 USB 3.0 x2 Downstream x2 Downstream Power Adapter Adapter Sound Speaker – Stereo Speaker with MAXXAUDIO® (5Wx2) SW On Screen Control Yes Yes # # # * Not compatible with Apple M1 devices. View the full article
  8. Innovation Opens Up Opportunities for Micro LED Displays with Enhanced Picture Quality, Deeper Blacks and Customization Options SEOUL, Oct. 13, 2021 — LG Electronics’ Micro LED technology has been named the recipient of the Presidential Award at the International Light Convergence EXPO 2021, which kicked off today in South Korea. LG developed a new application method by which the RGB chips are transferred directly on the Thin Film Transistor (TFT) glass backplane rather than the traditional printed circuit board, taking the technology to the next level. LG’s innovation opens the door to exciting new possibilities offering high-resolution images with blacks that are deeper and more realistic. Micro LED delivers stunning picture quality with exceptional brightness, contrast and clarity and are self-emissive, employing tiny light-emitting diodes. The LG’s next generation Micro LED technology with the award-winning offers vibrant, accurate colors and deep blacks for an immersive viewing experience. The modular design of this versatile display gives customers the ability to customize screen sizes to fit desired spaces and preferences. All this comes with a sleek bezel-less design to integrate seamlessly into walls and surrounding environments. Attracting approximately 200 organizations exhibiting across 500 booths, the International Light Convergence EXPO is an annual event showcasing the latest developments in advanced LED, OLED, signage and lighting technologies. Each year, the Government Award Ceremony organized by Korea’s Ministry of Trade, Industry and Energy and the Korea Trade-Investment Promotion Agency recognizes significant contributions toward furthering the advancement of LED and OLED development. “LG is delighted to participate in this expo once again and incredibly honored to receive this recognition for our innovations in Micro LED technology,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “With Micro LED products, we’re excited about this technology as both an innovator as well as a manufacturer.” With its advanced technologies and manufacturing know-how, LG unveiled its first Micro LED product in 2020, further strengthening its global reputation as a display innovator. LG’s first Micro LED signage product LG MAGNIT seamlessly combines the ultimate picture quality and brightness with its industry-leading technologies. The International Light Convergence EXPO 2021 runs from October 13-15 at the Korea International Exhibition Center (KINTEX) in Goyang, South Korea. # # # View the full article
  9. SEOUL, Oct. 12, 2021 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2021. LG reported tentative consolidated revenues of KRW 18.8 trillion, an increase of 22 percent from the same quarter the previous year and the highest quarterly revenue in the company’s history. In line with current accounting standards, LG will include a provision of approximately KRW 480 billion in the third quarter for the recall of the Chevy Bolt EV. Operating profit of KRW 540.7 billion is expected to be 49.6 percent lower than the third quarter a year ago after reflecting the recall provision. LG Electronics terminated its mobile phone business at the end of July and is treating the Mobile Communications Company’ performance as a discontinued operating loss. Earnings for the previous year and the same period the previous year have been restated for comparative purposes. These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division which will be announced officially later this month. # # # View the full article
  10. Doorway to Top-notch Programming with Intuitive Controls and Tailored Viewing Recommendations SEOUL, Oct. 12, 2021 — LG Electronics (LG) will substantially expand the availability of content streaming options for third-party TVs running its proprietary webOS platform. With the firmware update now rolling out, viewers with webOS TVs can enjoy an enriched viewing experience with even more popular services to choose from.1 To expand access to its popular TV platform to more consumers worldwide and strengthen its presence in the TV industry, LG made its advanced webOS platform available to other TV brands starting this year. As both a manufacturer as well as an operating system developer, LG is now better able to deliver its vision for an easier, more streamlined content viewing experience to a wider audience. From September through the end of this year, support will be added for a number of premium content services, including Disney+, Vudu, Pandora, HBO Max and SLING TV.2 Disney+, which is quickly becoming a global favorite, will be available on TVs running webOS in every market where the service is currently offered.3 Disney+ is packed with family-friendly content ranging from beloved classics to original feature-length films, shows and documentaries from Disney, Pixar, Marvel, Star Wars and National Geographic. Disney+ is the exclusive home of Marvel Studios’ critically and commercially acclaimed original series including WandaVision, The Falcon and The Winter Soldier, Loki and its first animated series What If…?. Additional notable original programs on Disney+ this year include Billie Eilish’s cinematic concert experience Happier than Ever: A Love Letter to Los Angeles, Dug Days, a new series based on the 2009 Disney and Pixar hit film Up and the upcoming The Book of Boba Fett, a thrilling Star Wars adventure premiering on December 29. Customers of Vudu on webOS-powered TVs will be able to enjoy over 10,000 free feature films without a subscription, as well as rent or buy the latest movies and TV shows.4 Vudu’s early access to new movies allows the service to offer many titles in 4K Ultra HD with support for Dolby image and audio enhancing technologies. And on most TVs running webOS, LG’s popular Magic Remote enhances the exceptional convenience and usability of LG’s platform. With its point-and-click interface and intuitive controls, the user friendly LG Magic Remote also offers integrated voice recognition for even more convenient usability. # # # 1 Timing of firmware update varies by country and TV brand. 2 Availability of channels to vary by region and country. 3 Available in markets and regions including but not limited to Austria, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, India, Indonesia, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, United States and Latin America. 4 Available in the US. View the full article
  11. With many of us spending more time at home than ever before, it’s perhaps unsurprising that interest in interior renovation and redecoration is at an all-time high. Worldwide, homeowners are investing in making their living spaces more stylish, functional and comfortable, a trend that has also led to a boom in the premium home appliance and high-end furnishing markets. To introduce a wider audience to their shared vision of luxury, LG SIGNATURE and Molteni&C S.p.A are again joining forces to showcase their specialized products for a more refined way of living. Expanding the partnership with the Italian premium lifestyle and furniture brand is a testimony to both brands’ commitment toward a common goal to make the good life accessible to even more consumers. Last year’s collaboration culminated in LG SIGNATURE OLED TVs being showcased at the renowned Molteni Museum in Italy and Molteni&C flagship stores across Europe and North America. This year, the partnership will focus on activating a variety of initiatives promoting a premium lifestyle to an even larger audience. Starting this month, interested customers may visit designated Molteni&C showrooms to place an order for LG SIGNATURE products, making upgrading a living room or bedroom that much more convenient. LG OLED TV will also be featured in the 2021 Molteni&C collection catalog as part of the company’s 505 UP series, a modular wall shelving and multimedia system designed by Molteni&C artistic director Nicola Gallizia. The system’s sophisticated, refined design aligns with and completes the sense of unity and craftsmanship that comes with the exclusive offering. The Molteni&C collaboration will also extend to Contract Atelier, a luxury housing renewal project led by Molteni&C in partnership with globally renowned architecture and home appliance brands. LG SIGNATURE products will be exhibited on digital displays inside a new showroom opening in Milan next month. By forging strong partnerships with premium global brands such as Molteni&C, LG SIGNATURE is demonstrating to discerning consumers the benefits of combining cutting-edge technology with beautiful, modern aesthetics to create a more luxurious, refined living space. And for consumers who appreciate the finer aspects of life, creating a living environment where both beauty and functionality exist in harmony is a worthy aspiration. # # # View the full article
  12. State-of-the-Art Driving Assistance System Leverages AI and Deep Learning to Help Respond Faster, Smarter SEOUL, Oct. 6, 2021 — LG Electronics (LG) announced that its innovative Advanced Driving Assistance System (ADAS) camera module is available in the new 2021 Mercedes-Benz C-Class now rolling out in markets around the world. LG’s ADAS leverages the latest in automotive technology and works in tandem with Mercedes-Benz AG’s precise engineering to keep the driver and passengers of the new C-Class safer. LG’s sophisticated ADAS supports a variety of essential safety-oriented functions including Automatic Emergency Braking (AEB), Lane Departure Warning (LDW), Lane Keeping Assist (LKA), Traffic Sign Recognition (TSR), Intelligent Head-Light Control (IHC) and Adaptive Cruise Control (ACC) to not only ensure the safety of the vehicle’s occupants but other motorists and pedestrians as well. A number of features supported by LG’s ADAS system such as AEB and LDW will be mandatory for new vehicles in many countries by 2022. The LG-designed ADAS system reflects the company’s many years of leadership in mobile communications, image recognition and connectivity. Advanced AI and deep learning, both key to LG’s business strategy, enable the camera to collect and process various traffic information to help drivers respond to road and traffic conditions in real-time. The system accurately recognizes surrounding environments, constantly analyzing the vehicle’s position relative to both moving and stationary objects and automatically applies the brakes if a collision is imminent. Data from the camera also enables the system to alert drivers if they inadvertently stray into the next lane or get too close to the vehicle in front. LG’s fast-growing Vehicle component Solutions (VS) Company counts a number of global auto brands including Mercedes-Benz, Ford and Cadillac as customers. Its joint venture LG Magna e-Powertrain manufactures e-motors, inverters, on-board chargers and e-drive systems for the EV market. The VS Company has been recognized by TÜV Rheinland, a global testing and certification organization, for product safety, with the ADAS front camera module receiving ISO 26262 Functional Safety Product and Functional Safety Process certifications. “LG has been collaborating with Mercedes-Benz AG/Daimler AG for nearly a decade in preparation of the future of mobility and autonomous vehicles,” said Kim Jin-yong, president of LG Electronics’ Vehicle components Solutions Company. “It’s our partnerships with auto industry leaders which enable us to bring our innovations to the vehicle space and help make the world’s roads safer for everyone.” # # # View the full article
  13. All 2021 LG Laptops Compatible with New OS Requirements SEOUL, Oct. 6, 2021 — Starting this month, all LG gram laptops will ship with Windows 11, Microsoft’s newest operating system and most significant upgrade in six years. Earlier compatible LG gram models can be upgraded by visiting Microsoft’s website. With a new visual language, Windows 11 offers new features such as improved virtual desktop support, the ability to access widgets directly from the Taskbar, Xbox features to improve the PC gaming experience and easier multitasking with Snap Layouts and Snap Groups. And the new Chromium-based Edge integrated into Windows 11 offers improved performance, speed and efficiency-boosting features for a more satisfying browsing experience. Microsoft’s new OS enhances the unrivaled user experience already provided by LG gram which are incredibly lightweight with impressively large screen to body ratios compared to competing models. The Intel Evo platform-verified 2021 gram laptops feature productivity enhancing 16:10 aspect ratio displays, Intel 11th generation CPUs and excellent battery life. “By shipping LG gram laptops with Windows 11 immediately after the OS launch is an example of our commitment to give LG gram customers the latest that our partners have to offer,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “While it’s still possible for most laptop owners to install Microsoft’s latest OS on their own, the out of the box experience is still important to many of our customers who want to get working right away.” # # # View the full article
  14. On the occasion of the local debut of LG’s new LG QNED Mini LED TV series, LG’s team in Hong Kong was determined to create an experience that was memorable and elegant without exposing the audience to unnecessary risk. The result, LG Experience Museum, merged LG’s diverse lifestyle products with works of art. As the star of the show, LG QNED Mini LED TV offered a stunning and immersive viewing experience with deeper blacks and more accurate colors, inviting visitors to a unique and dynamic experience. But LG Experience Museum had even more to offer. After pre-registering online, visitors were treated to a special tour of LG Experience Museum and its three unique experience zones – Vintage Zone, Artistic Zone and Black Addict Zone – each offering an exploratory journey into the history of LG’s many innovations. Adorned with a geometric-patterned backdrop and trimmings reminiscent of the ‘60s and ‘70s, Vintage Zone offered a look back in time to witness the evolution of LG TVs. In this space, the LG Serie 1 Retro Classic TV with its primitive cathode ray tube (CRT) technology set the mood. The theme of Artistic Zone alluded to the minimalistic and timeless design of LG’s products, with LG PuriCare Wearable Air Purifier and LG TONE Free TWS earbuds posing with historical sculptures. Here, visitors could get up close to both the 4K and 8K versions of LG QNED Mini LED TVs, with their bright, vivid colors on flawless display. And in stark contrast to Artistic Zone, Black Addict Zone communicated a darker, more luxurious look and feel. Here, LG OLED TV and LG UltraFine Display OLED PRO took center stage against the black backdrop, illuminating the space with their self-lit displays. In this zone, visitors could experience together for the first time LG’s “The Black Range” of appliances consisting of LG InstaView Door-In-Door® refrigerator, LG Vivace washing machine, LG Styler and LG CordZero wireless vacuum cleaner, representing state-of-the-art designs in classy, chic black. Throughout the exhibition, guests were given the opportunity to engage with their social media circles to win concert tickets. All fun and informative time for all, LG Experience Museum not only introduced LG’s newest product innovations in style but also demonstrated how they were making Hong Kong lives better. Contributed by LG Hong Kong # # # View the full article
  15. As a brand built on the philosophy, Art Inspires Technology, Technology Completes Art, LG SIGNATURE is closely aligned with the values of cultural heritage, having invested significant resources and time to bring the fine arts to wider audiences. Recently, LG partnered with Russia’s Pushkin State Museum of Fine Arts to announce a project to restore Red Vineyard at Arles, the only work thought to have been sold by Vincent Van Gogh during his lifetime. Known for its intensity in color and the anxious emotional state reflected in the work, the painting attracted the attention of many when it was first unveiled in Belgium in 1890 and immediately purchased by artist Anna Boch for a price equal to about USD 2,000 today. Considered one of the most valuable paintings among 19th and 20th century European works, the painting now calls Moscow’s Pushkin Museum home. With financial support from LG SIGNATURE, the painting will undergo a thorough examination for the first time in its 130-year history. With the help of current scientific methods, the conservators and experts at Pushkin Museum will examine the painting using advanced X-ray fluorescence spectroscopy and electron microscopy techniques involving energy dispersion analysis. Through this process, the researchers hope to find answers to some long-held questions about the painting such as the paints used, how they were mixed, how the painting has changed due to age and which parts were changed by Van Gogh himself. Since the partnership was initiated, LG and Pushkin State Museum of Fine Arts have worked together on many collaborative projects such as Pushkin Museum x LG SIGNATURE Wednesdays, a series of discussions with art historians, psychologists, collectors and philosophers to discuss topics related to the human ability to see and contemplate. Roh Young-nam, president of LG Electronics Russia and CIS Attracting over 500,000 online participants at its opening, program presenters helped broaden the public’s appreciation of art, aided by LG SIGNATURE OLED 8K TV as the backdrop, boasting exceptional quality and impressive brightness, demonstrating the importance of visual perception. Sponsoring the restoration project was not only based on LG SIGNATURE’s cultural mission to study and conserve the masterpiece but the belief that preservation of the world’s heritage could lead to inspirations in technology. Red Vineyard at Arles has never left its exhibition space since its arrival at Pushkin Museum in 1951 so the opportunity to examine and record this work in detail for posterity was invaluable not only for Pushkin Museum, but for art lovers the world over. Contributed by LG Russia # # # View the full article
  16. As an organization engaged fully in making a positive impact on society, LG understands its responsibility as a corporate citizen. To make its products and services more accessible to all individuals, LG established an advisory group comprised of experts and persons with disabilities to make LG home appliances accessible to a more diverse audience. As a key component of its social contribution framework, LG is investing heavily in future generations with programs specifically designed to assist and support tomorrow’s leaders by strengthening their skills and capabilities in the real world. Since 2011, LG has hosted the Global IT Challenge for Youth with Disabilities (GITC) program to provide youth with disabilities useful IT skills for today’s workforce. The first GITC to be held entirely online, this year’s new format was designed to enable as many participants as possible from all over the world to participate using whatever connected device they had access to: laptop, PC, smartphone or tablet. In June, nearly 500 participants from 14 countries came together online to participate in the preliminary round, with almost 80 percent returning for the finals in October. Programming a remote model car to navigate a track for the eCreative challenge Attendees competed across four challenges designed to test their computer skills: advanced text and image search (eLifeMap), Microsoft PowerPoint and Excel (eTool), creating and editing videos (eContent) and coding/ programming (eCreative). GITC participants at Mongolian University of Science and Technology What’s more, to address the digital information gap in the fourth industrial revolution, LG will host the virtual Innovation & Inclusion Forum in November. Participants will include representatives from Korea’s Ministry of Health and Welfare and the international NGO Save the Children who will come together to discuss issues and challenges faced by persons with disabilities in low and middle-income countries in accessing economic opportunities. Students from Indonesia participating in the eTool challenge By helping youth with disabilities unlock their full potential and develop new skills for today’s workforce, LG is hopeful that GITC participants will feel that they’re a little closer to achieving their life’s dreams # # # View the full article
  17. In this installment of On the Job, we go inside LG’s Air Science Research Center to get a close and personal look at how researchers are helping to bring better air quality to the home. What do smoke detectors, smart doorbells and security systems all have in common? They are all ways to make our homes safer. But few consumers think about the safety of the air we breathe at home. Clean air is more important to our health and wellbeing today, with people and families spending more time at home than before social distancing became the status quo. But cooking, cleaning, heating and pets all affect the air we breathe. Consider nearby construction activity, the changing of seasons and passing cars and there are even more factors outside of our control that affect family health. With this in mind, LG is investing even more in research to increase its technological capabilities and to better understand the science behind indoor air quality. Established in 2018, the LG Air Science Research Center in Seoul is dedicated to the research and development of next-generation core technologies for use in the company’s air care products including air purifiers, air conditioners and dehumidifiers. By analyzing the properties of dust particles, toxic gases and microorganisms that accumulate under different conditions, the lab’s researchers are able to develop more effective methods of cleaning and making the air throughout the home safer for its occupants to breathe. The Air Science Research Center is divided into three main sections: Home Environment Test Facility, Microorganism Test Facility and Dust and Odor Test Facility. In the Home Environment Test Facility, researchers recreate real-life environments to assess the effectiveness of new air care technologies. The facility houses an enclosed area where the ceiling height and floor space can be adjusted to mimic the interior dimensions of various buildings, from small apartments to large commercial spaces. The Microorganism Test Facility is where the performance of LG’s air purifiers are put to the test. Here, various microorganisms are dispersed and the effectiveness of each air purifier model’s performance is recorded. At the Dust and Odor Test Facility, the speed and efficacy of the company’s advanced filters on fine dust is measured by introducing dust or gas particles into a sealed test space. The deodorizing capability of LG’s air quality technologies is also tested here. In recognition of its high standards and reliability of its methodology, the LG Air Science Research Center was officially accredited as a national microbiological and fine dust tester by the Korea Laboratory Accreditation Scheme (KOLAS) this February. “To help create a better home environment as most of the world was sheltering at home, we introduced PuriCare Air Purifier with special features for coping with pet hair and odors,” said Noh Jin-hee, a specialist at the Air Science Research Center. “We visited pet shops, pet cafes and homes to study the air conditions which we captured as data. We analyzed and used the information to develop the most effective filter and filtration settings for managing the air when living with furry companions.” To expand the knowledge base and refine research methods related to indoor air quality, LG cooperates and shares its information with other experts and specialists in related fields. Through the efforts of its dedicated researchers and investment in a world-class R&D and testing facility, LG is better able to live up to its reputation as a global air care solution provider to create a more comfortable, pleasant and healthier home for both consumers and their four-legged friends. # # # View the full article
  18. Virtual Worlds in Popular Online Games Allow Players to Join With LG and Habitat Korea to Help Communities in Need SEOUL, Sep. 27, 2021 — For its 2021 LG Healthy Home Solutions Campaign, LG Electronics (LG) is inviting fans of Animal Crossing the Horizon and Fortnite to virtually experience its latest healthy home solutions and make a positive difference in people’s lives. By uploading gameplay screenshots to social media, players can make a donation to Habitat for Humanity South Korea courtesy of LG. LG Home Island in Animal Crossing the Horizon features three themed zones where players can explore the company’s state-of-the-art appliances and engage in fun missions. In the Cleaning Maze Clothing Care Zone, fans will see LG’s washing machine, dryer and Styler wardrobe management system while guiding their avatar through the maze course challenge. Juicy Fresh Kitchen Zone allows visitors to experience LG’s refrigerator, range and dishwasher while Cool Breeze Air Zone is where they can experience the healthy air and advanced cooling capabilities of the company’s air solution products. Players who complete the LG Healthy Home mission by unlocking all of the home appliances in LG’s map in Fortnite, the free-to-play Battle Royale game played by millions worldwide, can gain valuable healing items. After the completion of the mission, players can claim victory by being the first to seize the LG Battle Square. LG will make a donation to Habitat Korea on behalf of players who take a screenshot at the Habitat Korea Photo Zone and post it to their Facebook, Instagram or Twitter accounts with the hashtag #LGHome. Donations will go toward Habitat Korea’s projects in Kenya, India and Vietnam and to further support communities in need, LG will provide refrigerators, washing machines and other appliances to public facilities such as schools and libraries. “The LG Healthy Home Solutions campaign offers a unique virtual experience and a fun, interactive way to support a truly worthy cause both safely and responsibly,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Our successful campaign last year resulted in over 200 new home appliances being placed in new homes and improving the lives of hundreds of families.” To join in LG’s campaign, enter the Dream Address DA-0265-8322-0996 in Animal Crossing the Horizon or the island code 0850-7901-9021 in Fortnite. Full details can be found at www.lg.com/in/healthy-home-solution. # # # View the full article
  19. On September 1, LG sponsored the inaugural Hurlingham Club Arts Festival, where guests were invited to enjoy one of the luxury brand’s exclusive “LG SIGNATURE Hosts” experiences, a unique opportunity for customers to get unique access to some of the UK’s top society events. Guests were invited to enjoy a day of performing arts including drama, opera, music, comedy and cabaret, held at The Hurlingham Club, one of London’s most exclusive members clubs. As an official partner of the festival, LG hosted the Broom House Bar, with drinks and refreshments served from the LG SIGNATURE Wine Cellar and LG SIGNATURE Refrigerator. Attendees were provided first-hand access to the world’s first rollable television, the recently launched LG SIGNATURE OLED R. The midday picnic lunch was followed by an exclusive wine tasting served from the LG SIGNATURE Wine Cellar with a sommelier from wine club Honest Grapes. VIP guests included television personality and entrepreneur Jo Wood and her model daughter Leah Wood as well as DJ and model Zara Martin. Significant social media coverage was generated by guests promoting the event on their Instagram accounts. Hurlingham Club Arts Festival 2021, the club’s first ever Family Festival of the Performing Arts, is deeply rooted in the tradition of excellence and family. The festival celebrates a selection of leading artists who appeal to all age groups and to whole families together. As an official partner of The Hurlingham Club Arts Festival, visitors to the club were able to experience in person the excellence of LG SIGNATURE’s craftsmanship, cutting edge design and forward-thinking technology, not to mention the chance to win an exclusive LG SIGNATURE Wine Cellar of their own! Contributed by LG UK ### View the full article
  20. Deal Helps LG Develop More Secure Auto Software, Enhance Growing Vehicle Components Business and Allows Cybellum to Expand Security Solutions to Global Customers SEOUL, Sep. 23, 2021 — LG Electronics’ (LG) board of directors has approved the acquisition of Cybellum, a leading vehicle cybersecurity risk assessment solution provider. The deal allows LG to assume an approximate 64 percent stake in the tech company valued at USD 140 million, a strategic move that will enhance LG’s cybersecurity capabilities and accelerate its efforts to become an Innovation Partner for Future Mobility. Remaining shares will be acquired in the near future with the final valuation and total investment amount to be confirmed at that time. On top of this initial investment, LG committed to a simple agreement for future equity (SAFE) to invest an additional USD 20 million in Cybellum upon conclusion of the trading process in the fourth quarter. Founded in 2016 in Tel Aviv, Cybellum is a leading vehicle cybersecurity company with about 50 employees and is currently collaborating with key industry players, successfully delivering its products to vehicle manufacturers and suppliers worldwide. In addition to Israel, Cybellum has operations in Japan, Germany and North America. Cybellum will remain an independent entity and brand, continuing to grow and support its customers and partners with the same commitment level and standards to which Cybellum customers have become accustomed. With the number and type of cybersecurity threats on the rise and the global automobile industry transitioning to the connected car era where secure connectivity is essential, the need for better vehicle cybersecurity that meets international standards has never been greater. Vehicle cybersecurity will only become more important over time as cars evolve into organically connected systems with complex interrelationships between their various components. Cybellum will enable LG to preemptively secure a sustainable growth engine in the rapidly growing automotive cybersecurity industry and deliver more value in key areas such as parts design, development and operation by optimizing software security. One of Cybellum’s most advanced solutions to protect vehicles from cybersecurity threats is its Cyber Digital Twins platform. Cyber Digital Twins creates a detailed representation of a vehicle’s software components without accessing the source code and automatically exposes any risks that could potentially be exploited. The platform relies on real-time threat intelligence feed to check for vulnerabilities and delivers a full assessment of those vulnerabilities as well as providing recommended solutions. The first acquisition for LG in Israel and the cybersecurity domain, this investment underscores the importance of this growing category and is a key part of LG’s strategy to strengthen its business portfolio through strategic acquisitions, alliances and partnerships, with a strong focus on its vehicle components business. In August 2018, LG acquired Austria’s ZKW Group, a leading player in the automotive lighting market. In July, LG launched a joint venture with Magna International, the world’s third largest auto supplier, to create LG Magna e-Powertrain, boosting the competitiveness and future growth potential of both partners. “We’re excited about this partnership with LG and the great return we’ve been able to deliver to our stakeholders,” said Slava Bronfman, CEO of Cybellum. “Cybellum has developed the most comprehensive product security management offering in the industry and joining forces with LG will enable us to further accelerate the realization of our vision. We expect to grow significantly in the near future.” “It’s no secret the critical role software plays in the automotive industry and with it comes the need for effective cybersecurity solutions,” said Dr. Kim Jin-yong, president of the LG Electronics Vehicle component Solutions Company. “This latest deal will further strengthen LG’s solid foundation in cybersecurity, enabling us to be even more prepared for the era of connected cars.” Founded in 2013, LG’s VS Company recorded sales of USD 5.18 billion in 2020, a 6.1 percent increase over 2019. Through its investment in vehicle cybersecurity, LG is committing to increasing the competitiveness of its infotainment systems, electric vehicle powertrains and vehicle lighting capabilities, the three pillars of the automotive component industry. # # # View the full article
  21. 10 Appliances and Consumer Electronics from LG Recognized at 2021 International Design Excellence Awards SEOUL, Sep. 22, 2021 — LG Electronics (LG) has been recognized once again for excellence in product design at the 2021 International Design Excellence Awards (IDEA), receiving 10 accolades in total. Among the winners, LG StanbyME, a unique wireless display designed for a new kind of content-consuming audience, received the coveted Gold distinction. LG StanbyME is a new interpretation of the content-consumption device for a new generation of viewers. A 27-inch LED display connected to a movable stand with fabric covering on the back radiates a feeling of premiumness that looks beautiful in every room, blending in with any interior. In addition to the IDEA Gold award, LG StanbyME has been honored with other prestigious international design recognitions this year including the iF Design Award 2021 and the Red Dot Award: Product Design 2021. Four of LG’s premium products received Bronze awards for originality: LG OLED evo TV gallery stand for its artistic slim design, LG Eclair Soundbar for its unique curved look that breaks with traditional soundbars, LG WashTower for its unified one-body and smart technologies and LG PuriCare Air Purifier for its sleek look and powerful performance. The five remaining LG products were named Finalists at this year’s competition in recognition of their design brilliance: LG Styler Objet Collection LG CordZero ThinQ A9 Kompressor and All-in-One Tower LG PuriCare Dual Water Purifier LG InstaView Slide-in Oven Range LG UltraGear Gaming Speaker “Design helps consumers realize their desired lifestyle and express their individuality,” said Lee Chul-bae, head of LG Electronics’ corporate design center. “LG is committed to meeting customers’ aspirations to enhance their quality of life and will do so by continuing to demonstrate designs that embody the lifestyles our customers want.” Sponsored every year by the Industrial Designers Society of America (IDSA), IDEA is one of the world’s most prestigious design awards, honoring products with notable and ingenious designs that have highly contributed to the field of industrial design. # # # View the full article
  22. LG USA’s latest collaboration in their year-long Only on OLED content campaign is a three-part content series featuring popular Kansas City Chiefs football tight end Travis Kelce and a look at his ambitions not only for the upcoming football season which kicked off this past week but also off the field as a fashion brand founder, business owner, and philanthropist. The three-part series is airing on LG’s YouTube channel with special cut downs from the episodes available on Kelce’s social media channels and promoted across the Kansas City Chiefs’ channels. Episode 1 of “Travis Kelce, Only on OLED” which debuted last week, answers the question, “What’s next for Travis Kelce?” Accompanied by his close friends, the series chronicles Kelce’s next big idea, “365 Days of Travis,” a calendar allowing his fans to get more of him every day of the year. Throughout the series, viewers will see the calendar come to life from concept to photo shoot, and ultimately the big unveil. “Partnering with LG in the lead up to my season was a natural fit,” said Kelce. “There is no better way to watch football or any sport than on an LG OLED TV. I was stunned by the picture quality, its ability to capture the speed of sports in intense, crisp detail and deliver an experience that made you feel like you were at the game. Working with them on this series also let me show people who I am off the field. I appreciate LG giving me the opportunity to share that with others.” “To highlight LG OLED’s ability to deliver an unrivaled sports viewing experience at home, it was only fitting that our next Only on OLED collaboration be with one of football’s biggest champions as the pro and college football seasons get underway,” said Peggy Ang, LG’s Senior Vice President of Marketing. “With our Only on OLED activations, we are bringing to our consumers unique content that goes beyond the game and highlights the stories behind today’s biggest athletes off the field.” The Only on OLED campaign focuses on key consumer passions in sports, movies and gaming that are drivers for TV purchases. To reach consumers, the campaign features unparalleled access to unique events and moments best enjoyed on LG OLED TVs. Earlier this summer, LG released Hangin’ With Kuz, a social media series featuring basketball star Kyle Kuzma which offered fans a glimpse into his new home and off-court passions. The program kicked off earlier this year with a live celebrity gaming showdown between multi-platinum-selling music mogul DJ Khaled and world-renowned actor Megan Fox. # # # View the full article
  23. In the connected era, it could be said that we are living in the “age of relationships” in which creating, nurturing and leveraging relationships with our acquaintances, followers, customers, etc. is the thing that separates success from failure. While this might not be a unanimous belief, one thing everyone can agree on is that good communication isn’t something that happens naturally, it must be nurtured and honed. For companies and brands, how they communicate their messages is just as important as what they communicate. So it was especially gratifying to learn that LG’s team in Australia was recognized with one of Asia’s most prestigious industry communications awards for its LG Local Legends program. The program, which helps recognize and reward community groups in Australia, was honored with the Diamond SABRE Award for Superior Achievement in Reputation Management for building stronger stakeholder relationships and contribute to corporate performance. More than 500 volunteer organizations and individuals have been celebrated as part of the LG Local Legends in the past 12 months. The program was launched at a time when charities and community service organizations were in critical need of support, with many finding it difficult to secure resources, manpower and critical funding. LG Local Legends helps elevate the profile of these community groups around the country through media, social media and online channels. The SABRE Awards celebrate engagement, credibility and relationship building among individuals and organizations across North America, Europe, Asia Pacific, Asia, Africa and Latin America. More than 1,200 entries from across the Asia Pacific region were received and judged by an expert panel of nearly 100 senior industry professionals. “The LG Local Legends program shows that even in these difficult times individuals and groups can rise above these hardships to selflessly make the lives of others better,” said Louise Annetts, corporate marketing manager at LG Electronics Australia. “It has been a pleasure to help recognize the incredible efforts of those in our communities, as well as receive broader recognition of the program at this year’s SABRE Awards. We are looking forward to celebrating more deserving Australians in 2021.” LG Local Legends was also recognized with a certificate of excellence in the Best in Real-Time Engagement category, whilst a recent LG SIGNATURE launch was also shortlisted at the awards in the best Home and Furniture category. To learn more about the LG Local Legends program visit www.lglifesgood.com.au. Contributed by LG Australia # # # View the full article
  24. From heart rate monitors in smartwatches to accelerometers and gyroscopes for measuring an athlete’s movement or swing, technology takes sports to a whole new level of precision. In the world of esports, advanced tech isn’t just something that’s good to have, it’s a necessity. And in this world, LG UltraGear hardware has developed a reputation as the best gear for victory. According to International Data Corporation (IDC), the gaming PC and monitor market expanded rapidly in 2020, reaching 55 million units sold for a year-on-year increase of 26.8 percent. And with more people than ever working and playing from home, demand for better PC hardware experienced huge growth with sales of LG’s gaming monitors more than tripling between 2019 and 2020. Let’s take a look at what sets LG UltraGear gaming monitors apart from the rest. Compared to other panel technologies such as Twisted Nematic (TN) or Vertical Alignment (VA), LG’s In-Plane Switching (IPS) panel provides a wider viewing angle with minimal color distortion as well as a wide color gamut with excellent contrast. LG was the first to introduce an IPS monitor with one millisecond Gray-to-Gray (GTG) response time, a significant advantage over the 20-30 milliseconds of regular monitors. One millisecond means fewer distracting visual effects such as ghosting for a smoother, faster gaming experience. And with a refresh rate of up to 144Hz, ultra-high screen resolution and exceptionally lifelike picture quality, it’s easy to see why LG UltraGear has become an esport favorite. Currently there are 19 models in the UltraGear monitor lineup including a new 32-inch (model 32GP850) featuring the advanced Nano IPS display technology. Later this year, LG will debut the industry’s first 34-inch monitor with NVIDIA G-SYNC® ULTIMATE built-in for the highest level of compatibility with NVIDIA graphics cards. LG makes a great effort to understand what gaming fans really want. One way is through the UltraGear Advisory Board, an online community of approximately 200 gamers from around the world managed by LG. Members of the board have a voice in developing new products, advising on both technical as well as design aspects. And LG UltraGear gaming monitors are not only the ideal choice for a home gaming setup, it’s a brand in high demand by professionals who game for a living. LG is currently partnering with Gen.G Esports, one of the top esports organizations, to support their League of Legends Champions Korea (LCK) team. Using LG UltraGear monitors, the team is already leading this year’s competition. Built for a better gaming experience to deliver an edge over the competition, LG’s UltraGear gaming monitors have been the preferred gear for many gamers since its launch in 2018. So whether you’re a pro gamer or just a casual player, LG UltraGear can provide the right gear for the job to make the difference between victory and defeat. # # # View the full article
  25. In this segment of On the Job, we take a look at the development of 6G technology, its challenges and its promises. Estimated to be 50 times faster than 5G, 6G is expected to transform the communication spectrum. But isn’t this what the industry predicted for 5G? How much of this is true and how much of this is just wishful? With the help of someone in the know, let’s take a look at what 6G promises for the future. Recently, LG announced a breakthrough in 6th generation mobile telecommunication development by successfully demonstrating the transmission and reception of wireless 6G THz data over 100 meters in an outdoor setting. 6G uses terahertz frequencies which refer to the spectrum between 0.1 to 10 THz electromagnetic wave with wavelengths of 30 to 3000 micrometers. THz signals are very sensitive to shadows which significantly impact coverage. Furthermore, lower frequency terahertz experiences larger free space fading. While only a test, the LG demonstration was a meaningful achievement and milestone in the evolution of 6G. According to Dr. Lee Ki-dong, principal research engineer at LG Electronics, 6G technology will play a key role for promising future industries including autonomous vehicles, AI robots and virtual and augmented reality-based technologies. As a leader in 6G development, Dr. Lee has more than two decades of experience in the research and standardization of wireless communication systems and is an expert in C-V2X (Cellular Vehicle to Everything), a key technology for autonomous vehicles and service robots that connect to networks. Earlier this year, Dr. Lee was elected chairperson of the Applications Working Group of the Next G Alliance, an initiative of the Alliance for Telecommunications Industry Solutions (ATIS) to advance the development and standardization of 6G. LG is in a unique position to establish global leadership in 6G, with a world-class portfolio and experience in 5G, where it ranked second globally as of June with more than 4,000 5G standard essential patents, according to German patent research firm IPlytics. For LG, 6G is a key component of its focus on mobility, autonomous vehicles and cloud-based service robots. A pioneer in C-V2X innovations, LG has been an industry leader in the fast-growing telematics market for nearly a decade and is leading the way in establishing global standards for this technology. Dr. Lee envisions a new era of fully autonomous ground and aerial vehicles at the end of this decade, potentially paving the way for wider commercialization of AI service robots as a solution to the imbalance of resource allocation. Healthcare delivery, for example, is expected to reach a critical point with demand for workers expected to far exceed supply. Remote or local medical robotics service utilizing networked robots could improve the quality of healthcare delivery and help save lives. With aging populations in many countries, the old-age dependency ratio (OADR) is expected to rise significantly in the next three decades. According to the UN’s World Population Ageing report, OADRs were highest in Europe and North America with 30 persons aged 65 or older per 100 persons aged 20-64 years and projected to reach 49 elderly per 100 under 65 years of age in 2050. In this scenario, service robots can play a key role in our future society that requires more labor resources to support the aging population. “What self-driving cars and remote surgery have in common is the need for connectivity that 5G cannot readily support but which ultra-responsive and extremely low-latency 6G can. But while the technology will be ready, it’s also critically important for governments to be on board as well and that requires the right regulations which is why LG’s involvement in Next G Alliance is so important.” # # # View the full article
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