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The Company’s First Diagnostic Monitor With IPS Black Technology, Features an 8-Megapixel Resolution and a 2,000:1 Contrast Ratio SEOUL, May 30, 2023 — LG Electronics (LG) has launched its 31.5-inch IPS Black diagnostic monitor (model 32HQ713D). The company’s first medical monitor to employ IPS Black technology, the new model provides sharp, clear images with vibrant colors and a 2,000:1 contrast ratio. LG’s new diagnostic monitor delivers consistent image quality via automatic self-calibration and ease-of-use with 6 convenient hotkeys. Thanks to an 8-megapixel resolution (3,840 x 2,160 pixels), LG’s IPS Black diagnostic monitor offers the level of clarity needed for medical imaging, including x-rays, mammograms and CT scans. With Multi-Resolution Mode (8, 6 and 4MP), users can adjust screen resolution to suit the type of image being viewed. Equipped with IPS Black technology, the 32HQ713D provides clear image definition with deep blacks and detailed expression in the low gray tones. LG’s diagnostic monitor also features a built-in front calibration sensor that enables automatic self-calibration to help keep image quality stable. Additionally, the 32HQ713D comes with Focus View Mode and Pathology Mode. Controllable with either mouse or keyboard, Focus View Mode makes it possible to select a specific part of an image to review – dimming the rest of the screen to help highlight the area of concern. Pathology Mode provides image clarity and accuracy as if looking at a microscope. LG’s new diagnostic monitor offers a convenient user experience with 6 hotkeys that make it quick and simple to adjust various settings, including mode, screen resolution and lighting. For convenient management, the Presence Sensor automatically turns the display off after 5 minutes if no motion has been detected. The monitor also comes with a one-click stand that simplifies the installation process and offers ergonomic comfort with adjustable tilt, height and swivel. “LG’s new diagnostic monitor offers the high contrast needed for displaying clear medical imaging,” said Silas Choi, vice president and head of the B2B solution business division of LG Electronics Business Solutions Company. “Leveraging our outstanding display technology, we will continue to provide medical monitors that meet the specific needs of medical professionals.” The 32HQ713D is now available worldwide. For more information about LG’s diagnostic monitors, visit LG.com. Key Specifications: LG Diagnostic Monitor (32HQ713D) Panel Panel Type IPS Black Inch 31.5-inch Aspect Ratio 16:9 Resolution 8MP (3840 x 2160) Color Gamut (Typ.) sRGB (CIE 1931) 100 % Brightness (Typ.) 1000cd/m² Contrast Ratio (Typ.) 2000:1 Response Time (Gray-To-Gray) 14ms (GtG, Overdrive Not Supported) Feature DICOM Compliant Yes Hardware Calibration Yes (Software Application: LG PerfectLum) Display Mode Multi-resolution Mode (8/6/4MP), Focus View Mode, Light Box Mode, Pathology Mode Video Signals Input Terminals DisplayPort x2 User Convenience PBP / Dual Controller Yes (2 PBP) / Yes Lighting Yes Hot Key Yes (6 keys) Presence Sensor Yes Physical Specifications Adjustable Stand Swivel: ±15° / Tilt.: -5°~15° / Height Range: 110mm * Product specifications may vary by region and are subject to change without notice. # # # View the full article

LG to Unveil Its Unique, Color-changing Refrigerator in Australia in Partnership With the Country’s Largest Festival of Creativity, Innovation and Light SEOUL, May 26, 2023 — LG Electronics (LG) announces ‘MoodUP, by LG,’ an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney’s annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG’s innovative InstaView fridge with MoodUP. A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,0001 color combinations to choose from and easy management via the LG ThinQ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience. Visitors to LG’s activation will be greeted by an eye-catching LED ‘wall’ measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company’s colorific new fridge, they can also take part in a fun, movement-based quiz, What’s your Vivid Sydney Mood?, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and – by answering some questions about the kind of Vivid experience they’re looking for – can receive a personalized Vivid Sydney itinerary. The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.2 For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney’s dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival’s immersive light show. To ensure they don’t miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they’ve arrived at one of LG’s AR-enabled locations. “Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we’re very excited to be showcasing it at Vivid Sydney,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “During Sydney’s iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea.” From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney’s immersive ‘MoodUP, by LG’ activation, taking place outside of Customs House in Circular Quay, Sydney, Australia. # # # 1 Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones. 2 Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the ‘MoodUP, by LG’ activation via: www.lg.com/au/moodup. View the full article

HiEV Charger, an LG Affiliated Company, Has Unveiled Its New Portfolio of Convenient and Reliable Electric Vehicle Chargers SEOUL, May 25, 2023 — LG Electronics (LG) is expanding its electric vehicle (EV) charger solutions business, a move expected to further solidify the company’s position in the fast-growing EV charger segment. LG held a ceremony yesterday to celebrate the commencement of EV charger products manufactured by HiEV Charger (formerly known as AppleMango). HiEV Charger, an EV charging solution company, was acquired by LG, GS Energy and GS Neotek in 2022. HiEV Charger unveiled its product portfolio during the ceremony, which features four different chargers: two 7kW models (wall-mounted and stand-type) and two fast-charging models (100kW and 200kW). All of the new products offer convenient installation and are suitable for use in multiple environments, such as homes, office buildings and a diverse range of other commercial facilities. The newly introduced EV chargers boast an array of safety-enhancing features. In addition to being water- and dust-resistant, the chargers are equipped with functions designed to provide electrical and thermal protection throughout the charging process. The new chargers also have a slim depth that supports the efficient use of space, while the inclusion of two connectors means two EVs can be charged simultaneously. Simple management is provided through features like connector lock detection and remote updates. By combining its know-how and technical prowess from the B2C and B2B sectors, LG is able to deliver differentiated solutions and enhanced customer experiences. The company’s well-established capabilities in manufacturing, quality control, after-sales service and supply chain management create the foundation necessary to achieve sustained success in the EV charging solution business. Looking beyond the domestic market, LG is currently planning EV charging product launches and related collaborations in countries around the world. The global EV charging market is expected to grow to USD 186 billion by 2030, according to Roland Berger, a global management consulting firm. The market expansion is being driven by several factors, including the ongoing implementation of regulations aimed at protecting the environment, and the continuous progress of vehicle electrification. “The start of EV charger production marks a significant milestone for LG, propelling us on a journey to becoming a total EV charging solutions provider,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Electronics Business Solutions Company. “We will focus on delivering convenient and fast EV charging solutions for EV owners and differentiated EV charging solutions offering diverse form factors and new services for our valued partners.” # # # View the full article

New LG MAGNIT Designed for Advanced Content Creation Offers Excellent Picture Quality, Easy Installation and More SEOUL, May 24, 2023 — LG Electronics (LG) has announced the launch of its new LG MAGNIT (model LBAF) display for virtual production. A huge screen leveraging the company’s cutting-edge Micro LED technology, the new model delivers premium picture quality with deep blacks and vibrant, natural colors, helping directors to create immersive visual experiences. Ideal for film and media production, the new LG MAGNIT is capable of displaying digitally-rendered images in real time; synchronizing with monitors, cameras, camera trackers and production computers so that virtual and live-action elements can be seamlessly blended together. The use of LED displays to provide lifelike backdrops for shooting footage of real actors, presenters and foreground objects is becoming more popular in the broadcasting and film industries. Designed specifically for virtual production studios and extended reality (XR) stages, the new LG MAGNIT, boasting LG’s robust chip-on-board (COB) LED technology and a 1.5 millimeter pixel pitch, delivers the supreme picture quality, features and convenience needed for professional content production. Employing millions of self-lit pixels, LG’s Micro LED panels are known for their stellar contrast, bright colors and accurate image reproduction. LG MAGNIT’s ability to faithfully display digitally-rendered landscapes – whether depicting a location from this world or a completely imagined realm – enables directors to make their artistic vision come to life. LG MAGNIT for virtual production provides versatility by giving users the ability to customize the size of the displayed image and choose either hanging or stacking installation.* The structure of LG’s Micro LED solution helps reduce color distortion to keep images true across a wide viewing angle, making the impressive display suitable for large-screen configurations. Additionally, for content creators that prefer an immersive effect, LG MAGNIT allows for a concave curvature of up to 10 degrees. The design of this state-of-the-art display also makes module alignment easy. For simplicity of setup and management, the new LG MAGNIT offers convenient installation and maintenance. LG’s Micro LED display comes with large, 35.6-inch cabinets and has panel modules and power supply units that can be accessed from the rear. Offering broadcast quality performance, LG’s purpose-built display solution pairs superb color accuracy with low latency video processing and excellent HDR capabilities. “A premium Micro LED display, LG MAGNIT for virtual production is an invaluable tool for broadcasting systems, movie studios and XR stages, helping directors to see their creative vision come to life,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Through collaboration with industry leaders, LG will continue to enhance its lineup of Micro LED solutions, offering large-scale displays customized to the unique requirements of diverse verticals.” Since its initial launch in 2020, LG MAGNIT has raised the bar for premium display experiences, leveraging LG’s Micro LED technology to deliver stunning picture quality with accurate colors. Designed for use in various environments, the MAGNIT lineup includes displays for residential settings (model LSAD / pixel pitch: 0.78mm) and solutions for diverse business sectors, including corporate, retail and hospitality (model LSAB / pixel pitch: 0.78/0.9/1.25mm). The new LG MAGNIT will be available in markets worldwide starting from this month. For more information about LG MAGNIT, visit LG.com. # # # * Accessories required for installation are sold separately. View the full article

Reflecting Company’s Objective to Realize a Better Life for All, Proprietary Glass Materials Offer Hygiene Benefits and Can Help Restore Marine Ecosystems SEOUL, May 23, 2023 — LG Electronics (LG) is bolstering its advanced materials business by utilizing an in-house developed antimicrobial glass powder and marine glass.1 LG’s antimicrobial glass powder offers excellent hygiene benefits and possesses glass’s characteristic chemical and thermal stability, durability and resistance to discoloration. Demonstrating the company’s commitment to good ESG management, LG’s marine glass can play an important role in helping to restore marine ecosystems. Both products are expected to secure growth opportunities for LG’s new advanced materials business.2 LG has been using its antimicrobial glass powder in several different home appliance lineups, including refrigerators, washing machines and air conditioners, since 2022. Helping to make product usage more hygienic, the company’s antimicrobial glass powder is employed in the manufacturing of plastic parts – such as fridge and dishwasher handles – that come into frequent contact with human skin. The antimicrobial glass powder leverages LG’s expertise in glass composition design technology and in-depth understanding of the home appliance usage environment. LG’s glass powder offers anti-fungal and antibacterial properties when combined with various materials, such as plastics, fibers, paints and laminates, and is predicted to accelerate the expansion of the company’s advanced materials business. Additionally, LG’s marine glass is based on the company’s own precise release technology for glass material. When dissolved in water, the marine glass transforms into inorganic ions, which contribute to the restoration of the marine ecosystem by fostering the growth of microalgae and algae in the ocean. Furthermore, LG’s marine glass is an excellent alternative to the red clay used to help mitigate the ecological damage done by red tides, where harmful algal blooms cause the surface of the ocean to turn red. And because the glass material dissolves in water, it prevents secondary contamination of the marine environment. With its antimicrobial glass powder serving as the starting point, LG’s advanced materials business is embracing a novel concept aligned more closely with the company’s Better Life for All ESG vision. The business plans to expand its operations to include marine ecosystem restoration, with a view to safeguarding the Earth’s oceans and waterways and contributing to a sustainable future. LG first started researching glass powder in 1996, and now boasts a total of 219 patents relating to glass powder and its application. The company’s antimicrobial glass powder is made at LG Smart Park in Changwon, South Korea, which produces 4,500 tons of the material annually. The antimicrobial glass powder was initially applied to LG ovens launched in North America in 2013. Coating the ovens’ interior surfaces, the glass powder is the key technology enabling the EasyClean function, which brings consumers additional value by making LG’s cooking appliances fast and easy to keep clean. “LG is committed to expanding the scope of application for its glass powder beyond that of other glass materials,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We believe our advanced materials business can help lead the way to a sustainable future, becoming a new growth engine and a central component of LG’s ESG management portfolio.” # # # 1 The product may not be available for usage in certain markets because of different regulations. 2 LG’s advanced materials business revised its articles of incorporation last year to include ‘manufacturing and selling functional materials such as glass powder.’ View the full article

To deliver unparalleled living experiences, LG SIGNATURE is relentlessly motivated by art in all its forms. This ethos transcends into passionate support for standout art and cultural experiences. To bring the LG SIGNATURE experience closer to customers, the brand has held events and created new partnerships through its wider UK brand campaign “LG SIGNATURE Hosts” experience so that more people can enjoy the luxury lifestyle products for themselves. A key component of this initiative is LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra (RPO), one of the world’s finest orchestras and true masters of its art. With every musician at the pinnacle of their career, its performances are nothing short of legendary. This partnership with RPO and the activities that come with it, provide a meaningful opportunity for top-tier luxury media in the UK to engage directly with LG SIGNATURE, driving positive awareness of the brand and its products through the power of hands-on experiences. Most recently, the brand held LG SIGNATURE Hosts The Music of Bond at London’s prestigious Royal Albert Hall, providing a perfect opportunity to create a decadent moment that aligns seamlessly with the LG SIGNATURE brand. Dan Michelson, marketing director at LG UK The event invited guests to enjoy an intimate dinner reception held in the Royal Albert Hall’s exclusive Clive Room, followed by a live performance of The Music of Bond from a Grand Tier Box. The show celebrated over 60 years of James Bond on the big screen by playing the most iconic theme songs and anthems from the box-office blockbusters. On arrival, attending media were greeted with a James Bond-inspired pre-dinner aperitif and encouraged to play a game of blackjack at the casino table with ‘LG SIGNATURE Fun Money.’ One lucky winner received a collection of James Bond memorabilia including a box of socks from The London Sock Exchange’s 007 anniversary collection, a Bella Freud James Bond Dr. No mug and a ‘Bond Cars: The Definitive History’ book. During the show, attendees could also have their main course paired with wine served at the optimum temperature, thanks to the LG SIGNATURE Wine Cellar on display in the Clive Room. With cutting-edge innovation inspired by traditional wine storage techniques, it expertly replicates the conditions of underground wine caves to store and age wines for the optimal taste, while its sleek design is the epitome of minimalist luxury. Photo credit: Royal Philharmonic Orchestra After the meal, guests were invited to the Grand Tier Box to watch the world-famous orchestra play anthems from various James Bond movies. And if that wasn’t enough, refreshments and dessert carousels based on Bond movies were served throughout and guests even got the opportunity to mingle with two RPO musicians during the interval. Throughout the evening, guests were treated to the full LG SIGNATURE hospitality experience, highlighting again just how much the brand values masterpieces in not only technology and innovation, but also culture and arts. Live Beyond. Experience next-level living with LG SIGNATURE. Contributed by LG UK # # # View the full article

Premier of “Among the Sky” Infused With LG OLED and Lifestyle TVs During Frieze New York From May 17 to 21 SEOUL, May 18, 2023 — LG Electronics (LG) announced today another breakthrough collaboration with Six N. Five (Ezequiel Pini b. 1985), an award-winning Argentinian designer and digital artist based in Barcelona. Over the last decade, Pini has increasingly explored how 3D tools and software can be used in his artistic practice to create imaginary, dreamlike worlds whose aesthetic is at once modernist, contemporary and, above all, elegant. The collaborative exhibition Among the Sky, which includes six specially commissioned artworks presented on large-scale format LG OLED and Lifestyle Screens, is being launched and exhibited during Frieze New York during a private preview held at The Shed May 15-16, and during the fair from May 17-21. LG OLED Arts’ collaboration with Six N. Five highlights a continuing and concerted effort in bringing together the world of digital art and advanced technology by presenting contemporary art experiences through LG OLED screens to inspire new and changing forms of the platform and broadening the ways viewers can and will experience visual culture. With premium self-lit picture quality and powerful image processing technologies, LG OLED TVs elevate the viewing and user experience in digital art display. “We believe that LG OLED will break through the limitations of conventional media and open up the possibilities for digital art and artists,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “In accordance with our motto, We inspire art, LG OLED will inspire many artists as they advance into new forms of art, transcending the borders of different fields. We could not be more excited in working with the most talented digital native artists – such as Six N. Five who understand this space.” The series of six newly commissioned works, Among the Sky are inspired by landscape paintings, expressionism and fantasy realms of the surrealist masters but whose practice draws on digital tools of digital artwork to produce animate vignettes that blur the distinction between natural and outer worldly expressions – one physical and the other, digital. Through this unique collaboration with LG OLED and LG Art Lab, each work can be seen and experienced viscerally in the physical world while also being made available across purely large-scale, digital platforms. LG’s state-of-the-art OLED evo TVs accurately reproduce the textures and colors of the work and deliver exceptionally immersive images, offering higher brightness, clarity and detail. It is also an important aspect through such collaborations to pave the way and bridge the gap between Web 2.0 to Web 3.0 user experiences. “The sky has no boundaries. Its immensity has always represented a sacred journey beyond perceived limits to me. The world as we know and experience has a finite horizon. It is broken when our vision is raised to connect with the sky,” shares Six N. Five. “For some, it proposes the connection to the beyond, to our divine and spiritual essence. We look up there when we ask for things, when we seek an explanation or simply when we decide to “end” the verticality of our bodies to allow us a physical and mental rest, surrounded by nature.” The six series of works by Six N. Five will be available as NFTs (Non-Fungible Token) via LG Art Lab on May 25 at 12:00 AM EDT and also be exhibited during Frieze New York from May 17-21, 2023 at The Shed 8th Floor, Tisch Skylights located at 545 W 30th Street, New York, NY. The exhibition is co-curated by Ezequiel Pini and Derrick Li, and supported by Triple X. Instagram: @lg_oledart #LGOLED #LGOLEDArt Twitter: @LGArtLab Website: lgoledart.com and lgartlab.com # # # View the full article

Designed for Digitalized Educational Environments, LG’s Interactive Display Solutions Offer Customized Features That Make Learning Engaging and Management Simple SEOUL, May 17, 2023 — LG Electronics (LG) has announced the launch of the LG CreateBoard series of digital whiteboard solutions (models 86TR3DK, 75TR3DK, 65TR3DK and 55TR3DK) for educational environments. Ideal for digital classrooms, LG CreateBoard boasts a 40-point1 multi-touch screen that provides smooth, interactive writing and drawing experiences. It also offers seamless collaboration with dedicated digital learning applications, and remote management with an easy-to-use cloud-based solution 2. Designed to meet the digital learning needs of today’s students and educators, all the latest LG CreateBoard models are equipped with a 3,840 × 2,160 (UHD) resolution display that provides 40-point multi-touch functionality. The versatile, new products facilitate fun, interactive learning experiences and are ideal for learning games, collaborative activities and much more. Among the many convenient features for educators offered by LG’s new learning displays are QR access and Smart Viewing. With QR verification, instructors can easily access their own Google Drive and Microsoft OneDrive on LG CreateBoard and quickly share teaching materials with students without having to print them out. Meanwhile, the Smart Viewing feature makes it possible to display two or more materials on screen, either in separate windows or overlaid in picture-in-picture mode3. This function helps students better understand instructions and learning content by allowing them to view multiple documents, videos or other materials simultaneously. Suitable for digitalized learning spaces, LG CreateBoard solutions come with the LG CreateBoard Lab application, which offers a variety of writing tools that can boost student engagement. Available as an application4, LG CreateBoard Share enables the wireless screensharing of up to 9 screens on LG CreateBoard at the same time. This lets students easily share files from their personal devices and view their work together with the teacher, creating the opportunity for constructive feedback and the sharing of ideas. A cloud-based device management solution designed for schools and other learning environments, LG ConnectedCare DMS (Device Management System)2 makes it simple to remotely monitor and manage multiple LG CreateBoard displays. LG ConnectedCare DMS has an intuitive-to-use integrated dashboard that gives IT managers the ability to monitor their educational institutions’ LG CreateBoard displays5 and remotely control simple display functions. They can also send alerts to LG CreateBoard to make students and teachers aware of messages or push notifications to remind everyone about upcoming school events. “LG CreateBoard offers educational professionals and students an engaging, interactive experience and is well suited to today’s digital learning environments and methods,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Leveraging our exceptional display technologies, we will continue to deliver cutting-edge solutions that cater to the evolving needs of the education sector.” For more information about LG CreateBoard, visit LG.com. # # # 1 A max of 40 points is detected in the Windows environment, while a max of 32 points is recognized in the Android environment. 2 Subscription required for the cloud-based solution LG ConnectedCare DMS. 3 Multi window mode may not work for some apps, and picture-in-picture mode is available for external source screens. 4 Or visit share.lgcreateboard.com. 5 Up to 100 compatible display devices can be managed via LG ConnectedCare DMS. View the full article

In this installment of On the Job, we go inside Sprout Company – the first in-house company established by LG – to hear more about the development of and future plans for LG tiiun. While forced to stay at home during the global pandemic, many people took up the hobby of gardening as a way to pass the time, reconnect with nature and cope with the effects of long periods of social isolation. According to a survey conducted by Trees.com, an online resource for gardening advice, 68 percent of Americans have cared for at least one houseplant since 2020, with 38 percent of Americans between the ages of 18 and 24 doing so for the first time during lockdowns. Of the young adults surveyed, more than half said that they turned to gardening to improve their mental health. To make growing plants at home easy, LG introduced the LG tiiun in 2021 and the tiiun mini in 2022 – two innovations that allow users to enjoy a greener lifestyle, indoors. A smart gardening system with built-in LED lighting and automatic temperature control, LG tiiun is the ‘green thumb’ that can help anyone achieve gardening success. LG tiiun was devised and developed by Sprout Company, the first company-in-company (CIC) established by LG. Forming independent in-house companies, such as Sprout, has helped LG to foster innovative new business ideas and enter new markets more efficiently. Case in point, the tiiun mini was developed and launched much faster than its predecessor. Shin Sang-youn, head of Sprout Company, set three clear goals to grow the ‘pet plant’ market and the popularity of LG tiiun. “Our objectives were to turn customers previously uninterested in gardening into plant-lovers, influence customers with an interest in keeping plants to choose LG tiiun and create a fandom among LG tiiun owners,” he said. The first step in achieving these goals was the creation of an online community for tiiun owners. Established in October 2021, the community now has more than 6,000 active users as of May 2023. “The community has been favorably received because, instead of being a one-sided platform where LG simply posts tiiun-related information and news, it gives members the opportunity to share their own personal stories and communicate with fellow plant- and tiiun-lovers,” explained Shin. The team at Sprout Company has also made it a priority to listen to and act on feedback from tiiun owners. For instance, some tiiun users noted that, because they preferred raising their plants for longer periods of time, they would run out of the plant nutrients included in the seed kits. To remedy this, LG started selling the nutritional supplements separately as well, so that users who wanted more can purchase them whenever they needed. Additionally, in response to consumer demand for more color options, the lower part of the LG tiiun mini is now available in four pleasing pastel colors – beige, mint, lemon and peach. Upon observing that tiiun users were taking daily photos of their growing plants, LG even created a ‘plant journey’ within the dedicated LG ThinQ app. Users are now able to use the app to take pictures, which can then be compiled into a timelapse video charting the miraculous and immensely satisfying journey of growth. “We will continue to listen to consumer suggestions to improve our current offerings and to develop new products that solve real problems and create real customer value,” said Shin. “LG tiiun also shows our commitment to good ESG management, as each unit features parts made from recycled plastics – the use of which helps us reduce carbon emissions from production.” As of now, LG tiiun is only available in South Korea. However, it is expected to reach more markets in the near future. “With global expansion in mind, we are currently experimenting with cultivating plants from various regions and environments,” said Shin. Proud of tiiun’s success at home and looking forward to its bright global future, Shin stated, “In the same way that Scotch Tape and Styler have become generic terms, our hope is that, someday, tiiun will be the word that people use when they’re talking about indoor gardening appliances.” # # # View the full article

Recognizing its duty to society, LG has been committed to ensuring a better life for all on a global scale. For more than 30 years, LG’s Indonesian branch has carried out countless social activities to promote health, education and the environment, as an extension of the company’s sincere efforts to assist the government in enhancing the quality of life for all Indonesians. To realize social initiatives locally, LG Indonesia has run ‘LG LOVES Indonesia,’ a program made up of three main pillars: ‘LG Loves Green’ for protecting the environment; ‘LG Loves School’ for bettering education; and ‘LG Loves and Cares’ for supporting various social causes. ‘LG Loves School’ is a regular social program that has been running for several years, including providing electronic devices to vocational schools in Jakara and Warungasem last year. This year, Indonesia is continuing its ‘LG LOVES Indonesia’ program, with a focus on solving both environmental and social issues. LG Loves Green The beauty of nature must be safeguarded, and there are countless measures to keep environmental sustainability in check. As far as creating a more sustainable future is concerned, tree planting is among the most effective methods as it not only benefits the natural world, but also mitigates several environmental issues such as global warming and deforestation. To conclude the ‘LG Loves Green’ initiative, which started with the handing over 4,000 seedlings to the Conservation of Natural Resources Jakarta to celebrate 32 years in Indonesia, LG Indonesia recently donated 13,000 plant seeds to the South Kalimantan Provincial Forestry Service in commemoration of World Earth Day – April 22 – further demonstrating its commitment to environmental conservation, this time in South Kalimantan. To reach its goal of planting a total of 32,000 trees across the country, the company previously partnered with the South Sumatra Natural Resources Conservation Agency (BKSDA) to deliver 15,000 plant seeds to South Sumatra. Through this initiative, LG Indonesia hopes to bring life to a more sustainable environment. In addition to helping the regional government establish a legacy that can be passed down for generations, supplying so many seeds suggests that the company’s corporate social responsibility commitment to the environment has already produced positive results. LG Loves and Cares Besides the environment, the company also prioritizes the importance of health as a key aspect of quality of life. It not only impacts our capacity to live a full and productive life, but also has a tremendous impact on our entire physical and emotional well-being. Having long understood the significance of health awareness, LG Indonesia arranged yet another social activity to support health initiatives during Eid al-Fitr, a major Indonesian festival. The annual LG Lebaran Sehat (LG Healthy Eid) event seeks to improve the health of residents by making the benefits of good health clear for anyone to see. For three days in April, three waste treatment facilities benefited from LG Lebaran Sehat’s two main programs: one which distributed food packages to locals and another that offered vital health checkups. Since the program focused on enhancing the quality of public health, every food package was reviewed by a leading nutritionist beforehand to ensure the ideal nutritional balance for improved well-being. By partnering with Posyandu (Pos Pelayanan Terpadu, Integrated Health Service Posts), the company was able to provide general health checks for children living in the area, vitamins and nutritional supplements and health education sessions highlighting the endless benefits of good health. With the ‘LG LOVES Indonesia’ campaign continuing throughout the year, stay tuned for more social activities designed to rejuvenate the local environment and enhance the health and education of all Indonesians. Contributed by LG Indonesia # # # View the full article

With a Curved Screen and a 240Hz Refresh Rate, LG’s New Gaming Monitor Helps Create an Expansive and More Responsive Gaming Environment SEOUL, May 10, 2023 — LG Electronics (LG) has launched its newest UltraGear gaming monitor (model 49GR85DC), a curved 49-inch display with a 32:9 aspect ratio and an ultra-high 240Hz refresh rate. Like having two 16:9 monitors side by side, the impressive new model delivers the silky-smooth gameplay and top-notch picture quality needed for immersive gaming experiences. While designed with gamers in mind, the 49GR85DC is also suitable for productivity or viewing content thanks to its advanced multitasking functionality and extra-wide screen. Featuring a 49-inch Dual QHD (5,120 x 1,440) resolution panel with a 1000R curvature, LG’s new UltraGear gaming monitor provides sharp, vibrant images that fill the user’s field of vision. The combination of the monitor’s generous screen width and 240Hz refresh rate1 helps create an expansive and more responsive game environment – making titles feel more real and dynamic. VESA DisplayHDR 1000 certified, the 49GR85DC also has a 3000:1 contrast ratio and a 1000-nit peak brightness2, producing vivid colors and deep, nuanced blacks. With its three-sided, virtually borderless design, the monitor enables users to stay focused as they battle their opponents or explore their favorite virtual worlds. Not just for gaming, the 49GR85DC offers an array of multitasking features that let users take full advantage of its elongated 32:9 aspect ratio screen. The new UltraGear supports Picture-in-Picture (PIP) and Picture-by-Picture (PBP) modes. PIP mode lets users display content from a second connected device in a floating window, while PBP mode allows them to work with multiple open windows at the same time by conveniently dividing the screen into two discrete sections. Important for users who enjoy PC and console gaming – and useful for multitasking as well – the new monitor provides connectivity via DisplayPort 1.4 and HDMI 2.1, both of which let users enjoy smooth gaming at 240Hz in Dual QHD resolution. Additionally, the curved UltraGear enhances the gaming experience with its LED Hexagon backlighting and support for DTS Headphone:X; an advanced audio solution that provides outstanding three-dimensional sound via wired headphones. “As the gaming monitor market continues to mature and grow, so too does the demand for expansive displays offering high refresh rates and superb picture quality,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Designed for gaming, but equally suited to multitasking, the new LG UltraGear is a versatile, premium display solution that shows our commitment and ability to satisfy the diverse needs of today’s consumers.” Now available in the U.S., the new UltraGear gaming monitor will be launched in key markets throughout Europe this month and in Asia later this year. Key Specifications: LG UltraGear Gaming Monitor (49GR85DC) Display Type VA (Vertical Alignment) Screen Size 49-inch Aspect Ratio 32:9 Resolution DQHD (5,120 x 1,440) Refresh Rate 240Hz1 Color Gamut DCI-P3 95% (typ.) Contrast Ratio 3000:1 Brightness 1000nit (peak)2, 450nit (typ.) Response Time 1ms Gray-to-Gray (GtG) Curvature 1000R HDR VESA DisplayHDR 1000 Connectivity HDMI 2.1 x 2 DisplayPort 1.4 x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X) Picture-in-Picture, Picture-by-Picture Yes Stand Tilt: -5 to + 15° Height: 110mm Swivel: ± 15˚ Pivot: Not Available # # # 1 Gaming at 240Hz in Dual QHD resolution requires a PC with a graphics card that supports both HDMI 2.1 and DisplayPort 1.4. 2 HDR peak brightness guaranteed. View the full article

With digital transformation (DX) powered by the cloud, Internet of Things (IoT), artificial intelligence (AI) and big data now on the minds of many, more and more businesses have been going through ‘digitalization’ to stay ahead of the game – or not be left behind. For automotive companies, this could not be more vital to their evolution. The cars of tomorrow will be controlled by high-performance computing, system on chips and software platforms, which means carmakers will have to start spending more time and money on analysis, design, development, verification and maintenance. To carry out these processes in the most efficient way, firms require a powerful strategy that goes beyond the capabilities of analog methods. This is where DX comes in to change the way we handle data. Let’s examine a few of the countless ways DX is ready to shape future mobility. DX of Automotive Parts Development Process As a major provider of vehicle components, LG is integrating DX into its development process in an effort to improve product quality and accelerate growth. From last year, LG’s researchers even started planning an AI validation platform developed with Altair, a U.S. company that has specialized in information technology based on software and cloud solutions for simulation, computing and AI technologies since 1985. This platform standardizes data measured at certain times and uses AI technology to clearly visualizes results. Through this platform, LG can develop enhanced reliable automotive parts by predicting the performance of every stage of development. In addition, the platform can automate performance validation and systematically manage the vast amount of simulation data generated during the development process to speed up development. For example, if a customer requests a new requirement, engineers can access the AI platform to virtually predict performance and give several options for them to choose from. Data accumulated during verification are continuously learned to hone prediction accuracy. This data can then be applied to various processes from planning and mass production to the improvement of each product’s quality and performance. DX of Global Premium Automakers So, how are global automakers applying DX in development? A leading North American electric vehicle (EV) company has been applying over-the-air (OTA) to all its vehicles since 2014, which has allowed it to gradually accumulate data from the road and on the performance of components and batteries. All of this is possible thanks to a vast amount of collected data that gives carmakers the ability to quickly and accurately learn how to change battery combinations, integrate parts and remove unnecessary specifications. As vehicles can be developed more efficiently and necessary resources can be continuously reduced, the use of vehicle data has become essential across the sector. DX More Important for Contactless Car Management Services DX isn’t limited to the early stages of development. With the expansion of contact-free services in sales, management and after-sales service, another aspect of DX is emerging. A prime example of this is the ability to compare care quotes, reserve maintenance and make payments all at once via a smartphone app. Comparing price, quality and options as well as searching for reviews are also being done online, so consumers only need to look online when deciding which car to buy. With the rise in contact-free services since the pandemic changed the world in 2020, digitalization is expected to accelerate across industries. Automakers and suppliers are leveraging DX to achieve greater efficiency and reduce costs. As more people use cars and more data becomes available, digitalization has the potential to increase the size of the pie for various stakeholders, including car manufacturers and service providers. With DX paving the way forward in the automotive space, make sure to watch this space and be the first to discover the immense features and power of the cars on the horizon. # # # View the full article

Over the past decade, LG has solidified its leadership of the premium TV market through the continuous evolution of its OLED TVs. The company’s commitment to understanding and catering to users’ needs is reflected in its latest OLED products – tailored solutions that deliver superior performance, convenience, usability and accessibility. To create these masterpieces of home entertainment and modern living, LG has done what it has always done: listen carefully to its customers and find innovative technology and design solutions that add value to everyday life. A New Level of Innovation with LG OLED As a result of always putting customers’ needs first, LG OLED has become a mainstay of the global premium TV market in 10 years. Its unmatched contrast brings incomparable viewer immersion, enabling perfect blacks and true-to-nature colors that make any kind of content look and feel more real. Additionally, the unprecedented flexibility of the company’s OLED technology has led to unique new form factors and a previously unobtainable level of thinness. Among the innovative form factors the company has introduced is the LG SIGNATURE OLED R, which features a rollable self-lit screen that can roll down and disappear into the TV’s base. The rollable OLED was developed with the goal of removing the ‘big black screen’ from users’ living rooms; giving them back their space and providing a greater degree of decorating freedom. This year, LG OLED achieved a significant milestone with the unveiling of the LG SIGNATURE OLED M3. The groundbreaking product is the first-ever TV with a wireless solution capable of video and audio transmission at 4K 120Hz – a feat made possible by LG’s Zero Connect technology. At 97-inch, the M3 also offers the largest screen size of any OLED TV currently available. The impressive TV and its cutting-edge wireless solution provide a stylish, distraction-free viewing experience, and were designed in response to customers’ desire to have more scope and individual choice when it comes to curating the layout and look of their living space. Enhancing the User Experience and Everyday Life Nowadays, people care about more than just tech specs and screen sizes, seeking TVs that can deliver next-level convenience and a personalized user experience. When consumers told LG they wanted an OLED TV that could be conveniently mounted flush to the wall, the company listened. Applied to the Gallery OLED TV lineup, LG’s refined Gallery Design allows the rear of the TV to ‘hug’ the wall, presenting consumers with a remarkable centerpiece for their space – one that looks like a part of the wall and delivers a truly immersive viewing experience. This year’s G3 OLED evo models boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design, which leaves no visible gap when the TVs are installed. LG has also added convenience through adopting a composite fiber material* that reduces the overall weight of its OLED TVs, making them much easier to move and mount. Part premium TV, part sophisticated furniture piece, each LG Lifestyle Screen presents differentiated value that goes far beyond what a conventional TV can offer. LG OLED Objet Collection Posé, for example, augments the surrounding décor with its unique, aesthetically-pleasing appearance, and has an effective cable management system that helps users enjoy a cleaner space. In addition to looking stylish from any angle, Posé provides stunning OLED evo picture quality with vibrant, distortion-free colors from practically any viewing angle. Personalized TV Experience LG is changing the way people use and think about TV by providing personalized experiences based on its Life’s Good philosophy and Sync to You, Open to All vision. The latest LG TVs offer various customizable features and settings – including user interface configuration, content recommendations and picture options – that users can fine-tune to suit their individual preferences. By leveraging usage-data, LG can suggest features and recommend apps, services and shows tailored to the tastes of each user. Along with the ability to automatically adjust color and contrast according to how the user likes them, the company’s new TVs deliver the ease and intelligence of AI Concierge, which not only provides a curated selection of content choices based on past usage and searches, but also suggests trending titles as well as useful settings and features. With a decade of OLED TV expertise already under its belt, LG is determined to maintain its dominance in the premium TV market. The company understands that delivering unparalleled customer experiences is key to the future success of LG OLED, and looks forward to creating new value and new consumer-driven display innovations that enhance everyday life. By Jung Jae-chul, home entertainment research and development lab leader of HE R&D Lab at LG Electronics # # # * Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model. View the full article

LG MyCar Alarm Service Provides Car-to-Home Communications, Monitoring and Real-time Alarms for an Enhanced Mobility Experience SEOUL, May 3, 2023 — LG Electronics (LG) has announced the launch of its connected vehicle alarm system, LG MyCar Alarm Service. The cutting-edge system integrates with Infoconn, the connected car service that can be used via the mobile application of KG Mobility, and has been applied to the Korean-based global automaker’s new REXTON SPORTS&KHAN CULMEN, REXTON NEW ARENA. Designed to work seamlessly with today’s vehicles, LG MyCar Alarm Service enhances and expands the mobility experience. LG MyCar Alarm Service was developed in response to increasing demand, both from automotive companies and consumers, for vehicle-integrated mobility services. A home-based service platform that operates through the user’s TV, providing immediate notifications about vehicle status and the occurrence of any issues, including battery charging status, a door not closing properly or if the vehicle has been involved in an accident. Using Internet of Things (IoT) technology, LG MyCar Alarm Service expands upon currently-available smartphone-based notification services, conveniently displaying pop-up notifications on the TV screen so that users can view them while enjoying their favorite content at home. Furthermore, it offers a wide range of vehicle-related information and services including car-to-home communications for vehicle monitoring and user-message delivery, which allows the driver and the car, to share information with family members who are watching TV. LG’s MyCar Alarm Service can also send users news and other content tailored to their tastes, such as targeted advertising and updates on new car releases. As demonstrated through its integration with KG Mobility’s Infoconn, LG MyCar Alarm Service is capable of meeting the needs of both parties. While drivers nowadays want to be informed of any vehicle issues or maintenance needs as soon as a problem occurs, automakers want the ability to provide their customers with relevant content, such as information on new vehicle models, feature explanations and subscription services. Users can access the LG’s vehicle service through LG Smart TVs featuring the company’s webOS 23 platform, and through TVs and set-top boxes running Android OS. LG plans to broaden the range of services that LG MyCar Alarm Service offers by teaming up with different platform providers, improving user convenience through adding mobility-based services such as navigation, black box and package delivery. “As we enter the era of hyper-connectivity, the automotive industry seeks to provide its customers with more information and more convenience,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG MyCar Alarm Service leverages LG’s extensive expertise in consumer experience design to actively respond to the needs of vehicle manufacturers and vehicle users. We are confident our innovation will enhance customer experiences in the field of mobility and be positively received by automakers as well.” # # # View the full article

Receiving Certification for ISO/IEC DIS 18974 Compliance, Company Aims to Strengthen Competitiveness of Its Software-Based Businesses SEOUL, April 28, 2023 — LG Electronics (LG) recently earned industry-first recognition for its software supply chain security management system, receiving ISO/IEC DIS 18974 certification – the international standard for open source software (OSS) security management systems established by the Linux Foundation’s OpenChain Project. Comprised of a global network of companies, the OpenChain Project is a voluntary consultative body focused on building trust in the OSS supply chain. LG’s software supply chain security management system meets over thirty of the requirements stipulated by the OpenChain Project, including the establishment of internal policies related to OSS security, the periodic updating of security policies and the use of various tools for software security testing. The first global manufacturer to obtain the ISO/IEC DIS 18974 certification, LG continues to demonstrate its advanced capabilities and a strong commitment to responding to security vulnerabilities in the software supply chain. As part of the company’s strategy to upgrade its business portfolio, the company is accelerating its advancement into non-hardware business areas, such as platforms, solutions as well as content and services, by leveraging its accumulated software capabilities and expertise in diverse segments including home appliances, TVs, electric vehicle components and B2B solutions. Additionally, by securing global competitiveness in terms of OSS supply chain security and stability, LG expects to further strengthen overall business competitiveness. With the heavy reliance on software systems in today’s business environment, the importance of OSS security cannot be overstated. According to the 2022 Open Source Security and Risk Analysis Report released by global security company, Synopsys, about 81 percent of OSS used in software development has security vulnerabilities. OSS is distributed with its source code, making it publicly available for use, modification and distribution by anyone at any time. It can reduce the time and cost of software development and is advantageous in terms of ecosystem expansion, leading to its wide use across service and platform development. In 2019, LG became the first Korean company to conform to ISO/IEC 5230, the International Standard for open source license compliance. In 2014, the company developed the OSS management tool ‘FOSSLight’ (Free and Open Source Software Light), which has been available to external developers, contributing to the revitalization of the global OSS ecosystem since 2021. “LG will further enhance its capabilities for security for products and services by continuously upgrading its open source software security management system,” said Park In-sung, head of the Software Center at LG Electronics. For those interested in learning more about the OpenChain Project, please visit the Open Chain website. # # # View the full article

Second Highest First Quarter Revenue, Strong Profitability Reflect Actions to Upgrade Business Portfolio and Advance Operational Efficiencies SEOUL, April 27, 2023 — LG Electronics Inc. (LG) today announced first-quarter 2023 revenues of KRW 20.4 trillion, the second highest first-quarter revenue, with operating profit of KRW 1.5 trillion, the third highest first-quarter profitability in company history. The record sales reflect the company’s actions to fundamentally improve its business structure and operational efficiency, while profitability was impacted by challenging global economic conditions. Most notably, the company’s business structure improved with its continuously expanding B2B segment and non-hardware business areas, such as content and services, which are achieving significant growth. The LG Home Appliance & Air Solution Company generated first-quarter revenues of KRW 8.02 trillion with an operating profit of KRW 1.02 trillion. The business unit recorded its highest first-quarter revenues, with operating profit exceeding KRW 1 trillion sales for the first time. Continuous growth was driven largely by the rapid expansion of the B2B segment, fueled by sales of energy efficient heat pump-enabled products as well as energy storage systems. LG’s industry-leading heating, ventilation and air conditioning (HVAC) solutions for homes and businesses deliver strong performance and energy efficiency that reflect current European market trends based on tighter environmental regulations. The company will focus on maintaining competitiveness of its premium appliances as well as strengthening its mass-tier appliance lineup in response to polarization of market demand, along with managing cost structure to enhance profitability. The appliance business expects to see continued growth by focusing on the expanding B2B segment and accelerating the service segment including the rental and care service business, which has reached an average annual growth rate of 30 percent in South Korea over the past 5 years. The LG Home Entertainment Company recorded first-quarter sales of KRW 3.36 trillion with an operating profit of KRW 200.3 billion. Profitability improved thanks to effective management of operational costs through enhanced demand forecasting. Despite lower global TV demand caused primarily by challenging economic conditions in Europe, the company saw increased sales of the growth of content and services businesses based on LG’s webOS smart TV platform, while strengthening operation competitiveness. Premium 2023 product launches, led by innovative products such as LG OLED evo TV models, are expected to maintain the company’s competitive edge. At the same time, the global launch of “Lifestyle Screens,” delivering differentiated designs and features, is expected to boost sales and drive the premium TV market. The LG OLED Objet Collection Posé TV will be launched in over 40 countries this year. The LG Vehicle component Solutions Company achieved first-quarter sales of KRW 2.39 trillion with an operating profit of KRW 54 billion. The business unit recorded its highest first-quarter revenues ever. Continuing the profitability momentum from last year’s fourth quarter, continuous efforts to strengthen the global supply chain led to further increased profitability in the first quarter as the value of accumulated orders for auto parts reached KRW 80 trillion. Despite the cloud of uncertainty affecting the overall global automotive industry, demand for electric vehicles is forecasted to expand. The company will sustain its competitive edge based on a stable portfolio made up of in-vehicle infotainment systems, e-Powertrain, headlamps and distinctive solutions. The LG Business Solutions Company saw improved first-quarter revenues of KRW 1.48 trillion with an operating profit of KRW 65.7 billion. Stable growth is driven by proactively responding to academic season demand with competitive products including the new Ultraslim LG gram laptop computers, while product competitiveness and operational efficiencies also improved. The company plans to focus on expanding its information display business by developing customized solutions and discovering potential customer demand. The company also plans to accelerate the development of new business segments, especially in South Korea, as robots (LG Future Park in Gumi) and electric vehicle chargers (LG Digital Park in Pyeongtaek) are being fully integrated in LG’s production systems. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on April 27, 2023 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call. # # # View the full article

Complete with Next-Gen Cinematic Technologies, LG OLED TVs are Set to Uncover the Hidden Story and Shine Light on the Action of Prime Video’s Latest Hit Series SEOUL, April 26, 2023 — Starting this week, LG Smart TV owners worldwide can enjoy Citadel, Prime Video and Amazon Studios’ epic spy-thriller series and the latest global sensation in streaming television. With LG OLED TV’s self-lit technology allowing for deep blacks and life-like color, viewers are placed at the center of the action-packed Citadel universe and can enjoy the show with intended color, aspect ratio and frame rate, thanks to Automatic Filmmaker Mode.* LG OLED TVs also feature Dolby Vision® for stunning ultra vivid picture and incredible immersive Dolby Atmos® sound, which further elevate the cinematic experience. Starring Richard Madden and Priyanka Chopra Jonas, Citadel is set after the fall of the titular spy organization, as two spies attempt to piece together what happened. The two spies embark on a mission that takes them around the world, all while contending with a relationship built on secrets, lies and a dangerous-yet-undying love. Citadel premieres exclusively on Prime Video on April 28, with two adrenaline-fueled episodes, followed by a new episode released weekly every Friday through May 26. Citadel will be available in more than 240 countries and territories worldwide. To mark the launch of the cinematic new television series, Prime Video and LG teamed up to bring the characters and high-tech world of Citadel closer to its fans, through a series of exclusive visuals, rolled out across multiple channels, including online, in-store as well as digital billboards in New York’s Times Square and London’s Piccadilly Circus. This is not a first for Prime Video and LG, as it continues a long relationship between the streaming service and smart TV manufacturer. Both have a combined goal to deliver the best viewing experience to millions of customers across the world who stream Prime Video’s great content with the LG OLED evo superior technology. From launching the first 4K HDR streaming experience on LG OLED TVs in 2015, to enabling Filmmaker Mode on Prime Video’s movies and series in 2021 and to bringing opted-in personalized recommendations on the LG home screen for customers to discover the best Prime Video content in 2022, LG’s long relationship with Prime Video continues to lead innovations in the home watching experience. “At Prime Video, we are always looking for new ways to innovate and provide our customers the best viewing experience,” said Andrew Bennett Head of Global Video Partnerships for Prime Video, MGM+ and Amazon Freevee. “Our relationship with LG and joint commitment to customers has allowed us to continuously raise the bar with new technology that enhances the overall user experience.” This comes as LG aims to boost marketing efforts designed to offer customer value through the delivery of unique experiences across a variety of touchpoints. Prime Video was a natural partner to expand LG’s marketing relationship given their global reach, continued tech innovation and engaging content. LG plans to introduce more exciting collaborations like this in the future. “LG is actively collaborating with its content partners like Prime Video to provide customers with an engaging experience on the big screen at home and beyond,” said Chris Jo, senior vice-president of platform business at LG Electronics Home Entertainment Company. “We are happy to kick off this initiative with Prime Video, whose global partnership and shared passion for innovation through the years helps us provide a best-in-class experience for customers.” # # # * Available on LG 2023, 2022, 2021, 2020 4K and 8K TVs. View the full article

Certification From Respected Bodies Highlights LG’s Continuing Commitment to Sustainability and a Better Life for All SEOUL, April 25, 2023 — LG Electronics (LG) today announced that its 2023 OLED evo series TVs have acquired Reducing CO21 and Measured CO22 certifications from the Carbon Trust3 and environmental labels4 from Société Générale de Surveillance SA (SGS) for the third consecutive year. The esteemed recognitions point to LG’s ongoing ESG efforts for plastic waste reduction. The Carbon Trust is a global climate consultancy created to accelerate the move to a ‘Net Zero’ future, while SGS is a leading global testing organization dedicated to certifying environmentally sustainable products. Both institutions inspected the entire product stage from production and delivery to disposal. Models in the LG OLED evo series boast lighter weight and stronger durability, applying composite fiber material5 and metal. These materials contribute to less plastic use, with the LG OLED evo series TVs requiring only 40 percent of the plastic that is used in LCD TVs of the same screen size. Thanks to these efforts, LG has effectively curbed its plastic use by 20,000 tons this year. Thanks to the composite fiber material, select models from the latest OLED evo series are around 20 percent lighter than an LCD TV of the same screen size,6 contributing to the reduction of CO2 emissions in transit. Additionally, the back cover of LG OLED evo models, QNED TVs and NanoCell TVs released in 2023 are completed with recycled plastic material which uses more than 30 percent of used plastic. With such efforts, it is expected that LG will achieve a waste plastic recycling effect amounting to 3,200 tons yearly, regarding TV products alone. Additionally, LG OLED TVs are made with fewer components than conventional LCD TVs. The smaller number of parts required for each LG OLED product is a result of the TVs’ unique, self-lit display technology, which removes the need for a separate backlighting structure. A reduced parts count also means fewer resources used per unit, as well as less plastic and e-waste to contend with at the end of the TVs’ operational life. “The LG OLED evo series are designed to ensure that viewers can enjoy immersive viewing experiences, while reducing impact in all production stages for a greener, healthier environment at the same time,” said Baik Sun-pil, leader of the LG Home Entertainment Company’s Product Development Division. “LG will continue to pursue a broad range of ESG initiatives and responsible practices, as the firm leader of the OLED TV market.” Since its initial launch in 2013, LG OLED has continuously raised the industry bar, introducing pioneering display technologies such as OLED evo and groundbreaking form factors including the world’s first rollable TV, LG SIGNATURE OLED R, as well as the bendable LG OLED Flex. This year, which marks the 10th anniversary of LG OLED, sees several new additions to LG’s diverse lineup of self-lit TVs, headlined by the stunning models from the 2023 OLED evo series. LG OLED evo series TVs are currently available in 125 countries worldwide. LG has earned a place in the Dow Jones Sustainability World Index (DJSI World) for 11 consecutive years and has received the ‘Comprehensive A grade’ from the ESG Evaluation and Rating Announcement of Korea ESG Standards Institute (KCGS) for 2 consecutive years. # # # 1 77/65/55/48/42-inch LG OLED evo C3 models. 2 83-inch LG OLED evo C3 model and 83/77/65/55-inch LG OLED evo G3 models. 3 Only applies to listed products sold in markets/regions participating in the Carbon Trust’s labeling program. 4 The OLED evo Z3, G3, C3, B3, A3 series and the QNED85, QNED80 received SGS Eco-Product certification. OLED Z3 satisfied the standard of material efficiency, recyclability and minimal usage of hazardous substances. 5 Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model. 6 Comparison between LG 65-inch OLED evo (model C3) and LG 65-inch 4K UHD TV (model UR80). View the full article

Developed based on a decade of OLED innovation and demonstrating a firm commitment to understanding and meeting consumers’ needs, LG’s Lifestyle Screens present new value and user experiences. Lifestyle Screens are more than just TVs – with their subtle, ultra-modern designs, they are stunning works of art that add a touch of refinement to any living space. Many consumers nowadays look for products that can fit seamlessly with their lifestyles and match perfectly with their individual preferences and tastes. Where TVs are concerned, this means the ability to provide personalized user experiences with access to a broad range of entertainment services and lifestyle content. It also means delivering differentiated designs and features that elevate convenience and augment the aesthetic of one’s space. At Milan Design Week 2023, within the elegant confines of Salone dei Tessuti, LG is showcasing exclusive artistic creations of LG OLED Objet Collection TVs – Posé and Easel – and the moveable StanbyME, along with the LG XBOOM 360 portable speaker, infused with Moooi’s eclectic, playful aesthetic elements adorned with decorative prints. The arresting innovations are artfully displayed in sophisticated lifestyle scenes where they are complemented by the gorgeous interior objects, furniture pieces and patterns of premium Dutch lifestyle brand, Moooi, which collaborated with LG for the exclusive exhibit. LG’s Lifestyle Screens are the stylish, inspiring integration of technology and design. Beautiful creations in their own right, the TVs blend in effortlessly with Moooi’s luxury offerings to suggest a sumptuous vision of ultra-convenient, ultra-chic modern living. The exhibition also includes a special treat that further blurs the line between ‘screen’ and ‘artwork.’ In honor of Milan Design Week and in celebration of LG and Moooi’s creative collaboration, select LG Lifestyle Screen models will be adorned with playful decorative designs by Moooi. Debuting at Salone dei Tessuti during last year’s Milan Design Week, the LG OLED Objet Collection Posé (model LX1) has reaffirmed LG’s reputation as a pioneer in the field of lifestyle-focused innovations. This year, the company expands the availability of Posé to more regions, giving more consumers the opportunity to see for themselves what makes Lifestyle Screen products so special. Backed by 10 years of OLED innovation, LG’s distinctive Lifestyle Screens deliver unique user experiences and lifestyle value. Solidifying the company’s status as a global lifestyle innovator and leader in the continuing evolution of the household TV, LG Lifestyle Screen products have been recognized with prestigious design accolades, including the iF Design Award and Red Dot Award. # # # View the full article

LG Expands Local Content, Launches Premium Channels for Movie Buffs and Drama Aficionados, and Delivers Enhanced Cross-Device User Experience SEOUL, April 17, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, has tripled its user base in Europe over the last year. The strong growth reflects the increasing popularity of LG’s premium service and of free ad-supported streaming TV (FAST) in Europe and worldwide. LG Channels was first launched in 2016 in the U.S. and in 2019 in select European countries. According to LG data as of January 2023, the number of LG Channels users in the 16 European markets where the service is offered grew by a factor of three. This significant boost in active users represents an increase of over 200 percent. Along with this, there has been a noteworthy uptick in viewing time across several content categories, including movies, TV series, music and news. Industry experts expect the global growth of FAST services and channels to continue with the U.K. and Germany anticipated to be among the biggest FAST markets by 2027.1 To meet the growing demand for FAST, LG will bolster its service with new content – more of which will be made available on the LG Channels mobile app2 – and convenient, new features to enhance viewing pleasure and the user experience. LG Channels is constantly expanding its content library and is offering an increasing number of local-language channels, spanning diverse categories such as news, lifestyle, TV series, movies and sports. When it comes to sports, thanks to a new partnership with DAZN, LG Channels will feature the new DAZN FAST and newly announced DAZN Rise, the first 24/7 streaming channel dedicated purely to women sports.3 Through a new partnership with Funke Digital, LG Channels now provides access to a variety of FAST channels covering some of the best fiction and entertainment contents, with plenty of films including PLAION’s Netzkino, ranging from action to thriller, comedy and romance. To give users more options when viewing on-the-go, LG has also expanded content availability on the LG Channels mobile app. In Germany, users can now watch hundreds of hours of content from 50 popular channels, including Auto Motor und Sport, which offers the latest in car testing and wedo TV, where viewers can watch a variety of free content from movies to sports. Additionally, LG is launching advertising video on demand (AVOD) titles4 in five European countries, with content offered in English, German, Spanish and other languages. These AVOD titles are provided thanks to collaborations with companies like Minerva Pictures, an independent film production and distribution company based in Rome, active in the film and audiovisual market since 1950, LoveTV Channels, which targets niche audiences passionate of themes such as cinema, environment or wine and Shoot for Love, which targets football fans. What’s more, thanks to the collaboration with ITV Studios, new channels will be added such as Storylands – featuring high-quality, award-winning European drama produced by ITV Studios labels in France, Italy and the Nordics – and Hell’s Kitchen, a program hosted by world-famous Michelin-starred chef, Gordon Ramsay, filled with cutthroat competition and explosive entertainment. # # # 1 Source: Omdia (www.prnewswire.com/news-releases/new-omdia-data-reveals-global-fast-channel-revenues-will-reach-12bn-in-2027-301729416.html) 2 Available in the US and Germany. Content availability varies by market. 3 DAZN Fast and DAZN Rise to be made available in the upcoming months starting in Germany, Austria and Spain. 4 Country availability varies. View the full article

Company Wins Total of 23 Accolades, Including One iF Gold Award, for Outstanding Product Design and User Experience Innovations SEOUL, April 14, 2023 — LG Electronics (LG) announced that it has received 23 honors at this year’s edition of the iF Design Award, spotlighting the company’s steadfast commitment to exceptional product design and user experience. The impressive haul includes an iF Gold Award for Product Design bestowed on the unique LG PuriCare AeroFurniture. An air purifier that doubles as a side table and mood lamp, LG PuriCare AeroFurniture features a compact design. The convenient product is ideal for use in various spaces, such as a bedroom or living room, and delivers personalized performance and design options. With different color combinations possible, and two types of table-top to choose from, the new AeroFurniture can be tailored to match any taste or home interior. Other LG innovations recognized for their outstanding product design at the iF Design Award 2023 include the LG OLED Flex, a groundbreaking TV featuring the world’s first bendable 42-inch OLED screen, and the LG refrigerator with MoodUP technology, a next-generation home appliance with color-changing door panels that can be controlled via the LG ThinQ app. LG gram Style, a powerful laptop with a sleek, elegant design that appears to change color depending on lighting and viewing angle, was also acknowledged by the Award’s judges. Honored in the Product Concept category, LG OMNIPOD presents new mobility experiences, boasting a vehicle cabin that can serve as an extension of one’s home. Meanwhile, LG ThinQ, the company’s smart home platform, was recognized in the Communication category for enhancing convenience by offering intuitive functions. Held annually in Germany, the iF Design Award is widely viewed as one of the world’s top three industrial design awards along with the Red Dot Award and the International Design Excellence Award (IDEA). This year, a total of 11,000 products were submitted from around the globe, competing for recognition in nine different award categories. “The success we’ve enjoyed at this year’s iF Design Award is a result of our commitment to developing innovative lifestyle solutions based on extensive customer experience data,” said Hwang Sung-gul, head of LG Electronics’ Corporate Design Center. “We will continue to offer differentiated designs that provide first, unique and new customer experiences, enhanced convenience as well as an emotional element that can bring smiles to our customers and across the industry.” # # # View the full article

‘NVIDIA GeForce NOW’ at 4K and ‘Boosteroid’ Available on LG TVs Worldwide SEOUL, April 13, 2023 — LG Electronics (LG) is expanding the cloud gaming experience on its 2023 TVs by adding 4K (3,840 x 2,160) support for NVIDIA GeForce NOW in over eighty countries as well as launching the popular Boosteroid service in over sixty countries. Following the additions of Blacknut and Utomik in 2022, these compelling, new options further bolster the suite of cloud gaming services available to LG TV users. With the Game Quick Card on webOS 2023, gamers now have a gateway straight from the home screen on their LG TV to access services such as GeForce NOW, Utomik, Blacknut, newly launching Boosteroid, as well as Twitch and YouTube.1 Players can enjoy an outstanding gaming experience on the company’s award-winning OLED TVs, which deliver ultra-smooth gameplay courtesy of a 0.1 millisecond (gray-to-gray) response time and low input lag. LG’s premium TVs also provide a more personalized gaming experience with the Game Optimizer and a variety of customization features and game-genre-specific picture settings. LG 2023 TV users2 can now enjoy gaming on GeForce NOW at 4K 60fps with no additional downloads, installation or hardware required. GeForce Now is also currently available in Full HD (1,920 x 1,080) at 60fps on LG TVs (2020-2022 models) running webOS 5.0 and higher, while support for 4K gaming on GeForce NOW will be coming to select 2022 TV models at a later date. Blockbuster games on NVIDIA’s service, including Cyberpunk 2077, No Man’s Sky and Warhammer 40,000: Darktide, become even more realistic and dynamic when played in stunning 4K resolution on LG’s premium TVs. Another exciting addition to the stable of cloud gaming services on LG TV is Boosteroid, the world’s largest independent cloud gaming provider, with four million global users. By simply logging into their Boosteroid account, LG TV owners from 2021 to 2023 (webOS 6.0 and higher) in Europe, North America and a part of LATAM now have access to hundreds of top PC video games, including some of the world’s most popular AAA titles, without the need of a console or set-top box. With 18 server sites worldwide, the service delivers reliably smooth gameplay and hours upon hours of immersive, interactive fun. Committed to offering a diverse range of gaming services through its expanding webOS ecosystem, the company will continue to partner with gaming industry leaders to bring its customers a broad selection of options for different preferences and interests, while advancing the gaming capabilities of its outstanding TVs. This year, LG TV owners can look forward to even more cloud gaming services, including Amazon Luna. # # # 1 The access to multiple cloud gaming services from Game Quick Card will be updated progressively. 2 GeForce Now at 4K available on LG’s Z3, G3, C3, B3, A3 OLED TVs, QNED85, QNED80 series QNED TVs, 86NANO77, 86UR9000 and 86UR8000 series. View the full article

Second Highest First Quarter Revenue With Steady Growth Based on Strong Fundamentals SEOUL, April 7, 2023 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2023. LG reported revenues of KRW 20.4 trillion, the second highest quarterly revenue, with operating profit of KRW 1.5 trillion, the third highest quarterly operating profit, in the first quarter of 2023. Despite the impact of challenging global economic conditions, the record sales reflect the company’s radical improvement on effectively managing the business structure and operational method. Most notably, it is significant that there was substantial increase in profitability this year considering the positive impact of the royalty income compared to the operating profit of first quarter last year. As for the business structure, the company’s automotive parts business is growing rapidly with its B2B segment expanding continuously. Non-hardware business areas, such as software platforms, content, services and solutions, as well as Online Brand Shop (OBS) are achieving significant growth. Attributing to the company’s substantial records, LG is also supplying energy efficient products including heat pumps and Energy Storage System (ESS) that address customers’ needs. The company is also strengthening its mass-tier lineup in response to ever-changing market trends and maximizing customer value. These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month. # # # View the full article

Home should be comfortable. Home should be safe. Home should also be easy to manage and that’s exactly what the latest Internet of Things (IoT) and smart home technologies1 are designed to help do. With its LG ThinQ smart home platform, LG enables users to enjoy optimal comfort and convenience throughout their living spaces and daily lives. The company recently shared its vision for the home of tomorrow at the Connectivity Standards Alliance (CSA) conference in Seoul, South Korea. A board member of CSA, the organization that developed the Matter open standard for smart home technology, LG is committed to offering seamless integration between LG ThinQ and other smart home platforms. The company also envisions a Zero Labor Home where LG ThinQ leverages AI and contextual understanding to predict users’ needs and provide tailored services that make everything easier. Based on the three core pillars of evolution, connectivity and openness, here’s how LG ThinQ opens up new possibilities and an unprecedented level of convenience at home. Evolution for an Innovative Customer Experience The constant evolution of LG ThinQ highlights LG’s determination to improve and innovate the customer experience. Utilizing AI technology, LG ThinQ (and the smart appliances and devices it connects with) can analyze usage data to learn users’ habits and preferences, creating a personalized experience that becomes better over time. For an even smarter, more customized home experience, ThinQ platform is planning to adopt AI-powered technologies into its services such as ChatGPT and AI-based voice ID. Available right now, the LG ThinQ UP lineup presents home appliances that can evolve to meet each user’s unique taste and lifestyle needs and can be continuously upgraded with downloadable features via the ThinQ app. Expanded Smart Home Ecosystem With Enhanced Connectivity To ensure users can enjoy the ever-expanding smart home ecosystem to the fullest, no matter where they are, LG ThinQ aims to further strengthen connectivity. The ThinQ app makes it possible to remotely control LG appliances from a smartphone or tablet, meaning users can adjust and monitor all their gadgets from practically any location. In addition, LG is working on connecting various IoT devices through Matter; creating a hub where users can effortlessly manage Matter-certified appliances and devices from LG and other companies through the ThinQ app. LG currently supports most types of Matter devices including lighting as well as sensors and will continue to expand the connectivity with more devices. Openness for Integrated Experiences LG actively pursues an open innovation strategy to improve the usability and convenience of ThinQ. Along with globally-popular AI platforms, Amazon Alexa and Google Assistant, ThinQ is compatible with Google Calendar, a multitude of third-party apps and connected car services; enabling it to provide users with a range of useful, oft-accessed information through a single app. LG is also working with diverse companies including content platform providers to enhance the ThinQ experience and is always open to new collaborations that add value to its smart home platform. Zero Home Labor, the Future of Smart Home Built around its three core pillars, LG ThinQ is delivering better user experiences that will ultimately lead to the realization of the Zero Labor Home, LG’s vision for the future of the smart home. In the Zero Labor Home, LG ThinQ is the quiet, always-present household assistant that learns the patterns of one’s daily life, making suggestions and proactively managing chores as well as tasks so that it is easy to relax and enjoy spending time in an optimized living environment. Without the user having to do a thing, the ThinQ connected-air conditioner can turn itself on and operate at the ideal air volume and temperature while the air purifier and robot vacuum cleaner automatically swing into action to keep the air and floor inside the home clean. To keep household energy consumption in check, users can monitor how much power their devices are using – individually and collectively – in real time via the ThinQ app. Additionally, once a user has registered an LG appliance on ThinQ, each subsequent LG appliance they purchase will automatically be connected under their ThinQ profile, saving time and hassle.2 With evolution, connectivity and openness at its heart, LG ThinQ is making LG’s vision for a better life at home a reality, giving customers a smart, serene space that delivers convenience, freedom and comfort on a whole new level. To learn more about LG ThinQ, visit www.lg.com/global/lg-thinq. # # # 1 According to Plume IQ’s smart home market report, there were 17.1 connected devices on average per home worldwide as of June 2022, a 10 percent increase compared to the previous year. 2 Availability of the services and features may vary depending on product model or region. View the full article

LG Continues to Lead Future Vehicular Software Development by Acquiring Both Functional Safety and Cybersecurity Certifications SEOUL, March 30, 2023 — LG Electronics (LG) is the first player to meet international testing standards for functional safety and cybersecurity management for vehicles. LG annually updates required certifications for its hardware and software solutions for electric vehicle components through leading global testing organization, TÜV Rheinland. A respected player in the rapidly growing EV components industry, LG has consistently complied with international regulations and participated in key certification programs. To lead the field of vehicle safety, LG is committed to securing the technical capabilities both at the employee and the organizational level. Recently, LG research engineer Kim Min-kyu obtained the Automotive Functional Safety Expert qualification, becoming the second individual ever to do so since the qualification program was established in 2011. Also, LG acquired functional safety certification for its ADAS front camera in the ‘4M’ (Material, Method, Machine, Man) categories in 2022. The company’s vehicle components also comply with the Cyber ​​Security Management System (CSMS) – the United Nations Economic Commission for Europe’s (UNECE) regulation No. 155 (UN R155). “With the rising importance of vehicle security and safety regulations in the global auto industry, acquiring certification for our auto components and technologies is key to maintaining competitiveness,” said Eun Seok-hyun, President of LG Vehicle component Solutions (VS) Company. “LG will continue to comply with the latest standards and grow its capabilities in safety and security to provide our customers with even more reliable solutions.” “We congratulate LG on producing Asia’s first Functional Safety Expert, an achievement that reflects the company’s outstanding, across-the-board performance in acquiring top industry certifications and qualifications,” said Frank Juettner, CEO and director of TÜV Rheinland Korea. “Obtaining the latest certifications, including ISO/SAE 21434, demonstrates LG’s commitment to providing its customers and partners with the highest level of product, system safety and security.” LG has built stellar track records maintaining its innovation at the highest level of quality and reliability. Already in 2018, LG secured technical certification for Functional Safety Management (FSM) in infotainment development, and in 2021, its Advanced Driver Assistance System (ADAS) front camera passed assessments for functional safety (product and processes) based on ISO 26262 – an international functional safety standard for the development of electrical and electronic systems for vehicles. LG also plans to lead future trends in autonomous driving, where functional safety will be centered on the fast-growing area of Safety of The Intended Functionality (SOTIF). SOTIF is becoming increasingly important as the entire auto industry seeks to incorporate and expand the use of various advanced technologies in their vehicles, including artificial intelligence (AI), high-definition maps, sensor data interfaces and cybersecurity applications. # # # View the full article