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Earlier this year, LG introduced its new brand direction and visual identity under the LG Brand Reinvent to put the spotlight on the value of Life’s Good with a more youthful and dynamic image. ‘Life’s Good’ truck at the ‘Life’s Good’ event held in South Korea To give employees a deeper understanding of what Life’s Good is all about, the company recently unleashed its Life’s Good campaign on its business sites across South Korea. For its next phase, LG is extending these efforts to customers worldwide by kicking off the campaign’s world tour this month. The first city to enjoy the charm of this campaign was Milan, Italy. To commemorate the start of the global campaign, LG CEO William Cho visited the vibrant, historic city in person to join local LG staff in affirming the message of Life’s Good through two major activities: a flashmob and the Life’s Good tram. While in Italy, CEO Cho took part in the company’s flashmob at Piazza Gino Valle, where 100 employees held panels up in the air to form a 10×10 square that spelled out Life’s Good. This performance was put on to spread the power of collective efforts and trust in one another while championing the importance of adopting a joyous, can-do attitude to learn and grow together. Once the 100-strong team is ready to part ways with these panels, instead of being thrown away, they will be used to decorate LG’s Milan offices for daily motivation. And to ensure the campaign’s message lives on, a tram decorated with Life’s Good photos and messages will operate in Central Milan for about a month. The first Life’s Good campaign aims to help people savor every moment of life through LG’s products and services. And with many more campaigns to come in other parts of the globe, each one will highlight LG’s positive Life’s Good message in its own unique way. So stay tuned to be the first to learn how this colorful campaign is striking a chord with people around the world. # # # View the full article

Targeting More Than USD $100 Million, the Fund Will Focus on Investments in Companies That Provide Positive Impact on People and the Planet SANTA CLARA, Calif., Aug. 2, 2023 — Global innovator LG Electronics and Clearbrook LLC, a global investment advisory and asset management firm with nearly two decades of experience in impact and sustainable investing, announced a strategic alliance to support companies developing solutions to bring positive change to people and the planet. The two companies are collaborating on NOVA Prime Fund, a venture capital fund with a target of more than USD $100 million. The Fund’s objective will be to invest in companies advancing innovations to build a better future, drawing from the pool of companies participating in the Mission for the Future Program sponsored by LG Electronics’ North America Center for Innovation, LG NOVA. “As a part of our business transformation to a Smart Life Solution company, LG is innovating to expand its services and solutions in new areas of business growth,” said LG Electronics Global CEO William Cho. “The strategic investments we’ve made with LG NOVA and its Mission for the Future Program has led us to take the next step in working with Clearbrook and others to support the accelerated growth of new technological solutions in digital health, sustainability and future solutions platforms that benefit society. Clearbrook’s investment track record with a clear focus on impact and sustainable investing aligns perfectly with LG NOVA’s mission.” ClearImpact Ventures, Clearbrook’s venture capital arm, invests at the intersection of sustainability, profit and purpose, and will act as General Partner of the NOVA Prime Fund while LG Electronics will be a Limited Partner. The NOVA Prime Fund will focus on investing in mission-driven companies concentrated on sustainable energy, digital health, immersive AI and industries of the future. Based in Silicon Valley and investing across both national and international markets, the NOVA Prime Fund will seek to advance both companies’ long-standing commitment to societal impact, as the fund seeks to empower innovative startup companies to build the tools required for a more sustainable future. LG NOVA will serve as a contributing source of innovative companies for the fund to invest in and provide a commercial acceleration path for those companies selected through its programs. Selected portfolio companies are also expected to benefit from Clearbrook’s global commercial acceleration resources. LG NOVA’s Mission for the Future is a global program to identify leading companies with innovative concepts and transformative solutions that create a positive impact on people and the planet. Selected companies may have an opportunity to explore new venture creation, and may benefit from an accelerated path to growth with support from LG. “We anticipate that LG NOVA’s acceleration capabilities will help startups, as well as our portfolio companies, succeed in their business initiatives – providing a valuable scenario for the fund to achieve its mission of growing companies that provide a positive impact on society,” said Clearbrook’s Chairman and CEO Elliott Wislar. “Our strategic alliance is the result of a shared vision that impact investing is an essential part of a business ecosystem that contributes to an improved society for all. Through our combined forces, we will seek to accelerate and amplify innovation for a better tomorrow. Our focus will encompass environmentally friendly solutions with a reduced environmental impact, and we will actively seek to support cutting-edge innovations in healthcare, sustainable energy and other solutions that foster a smarter, healthier lifestyle.” “By investing in this fund, we are intentionally bridging sustainability and innovation to drive exponential growth in viable solutions for the challenges we face today,” said Sokwoo Rhee, Head of LG NOVA and SVP of Innovation for LG Electronics. “We, in collaboration with Clearbrook, are moving forward in our vision for a brighter future created with innovative solutions to help people live a better life.” For more information on the NOVA Prime fund visit www.clearimpact.vc Learn more about LG NOVA and the Mission for the Future Program here. Submit your company for the Mission for the Future program here. # # # View the full article

Company’s 97-Inch OLED TV With Zero Connect Technology Set for Global Launch SEOUL, Aug. 3, 2023 — LG Electronics (LG) is launching the world’s first wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). The 97M3 is currently available in South Korea, with plans for global roll out to key markets including North America and Europe later this year. Drawing on LG’s technical and design prowess from a decade of OLED innovation, the 97M3 is set to reaffirm the company’s leadership in the ultra-large premium TV segment with the industry’s largest 97-inch OLED screen and the Zero Connect Box, the world’s first wireless solution capable of real-time video and audio transmission at 4K 120Hz. LG SIGNATURE OLED M is an OLED TV completely free of cables, excepting the power cord. LG’s wireless AV transmission solution was developed to aid users who connect their TVs to various devices and peripheral such as gaming consoles and set-top boxes, and presents them with a new, hassle-free way of managing cables and connected devices. As the Zero Connect technology eliminates the need to have cables and devices in close proximity to the screen, users can now fully enjoy the immersion offered by an ultra-large screen in a clutter-free space. LG SIGNATURE OLED M boasts a 97-inch OLED screen (approximately 245 centimeters in diagonal length) and the Zero Connect Box, allowing AV transmission at 4K resolution (3,840 x 2,160 pixels) and 120Hz refresh rate, for a distance of up to 10 meters between itself the screen.* A true innovation, the 97M3 with wireless solution is an important step forward in the evolution of TVs. The Zero Connect Box supports a range of connectivity options including HDMI 2.1, USB, RF, LAN and Bluetooth – making it easy to connect various devices or peripherals from gaming consoles to set-top boxes. To ensure the seamless transmission of image and sound, the box identifies the optimal transmission path and has an adjustable antenna that can be positioned according to the screen’s location. LG’s proprietary wireless AV transmission solution is able to transmit large amounts of data at up to 3 times the speed of the existing Wi-Fi 6E standard. Impressively, the company’s cutting-edge Zero Connect tech even supports Dolby Vision and Dolby Atmos. LG SIGNATURE OLED M also boasts the company’s chic, ultra-modern Gallery Design, which provides a seamless, flush-to-wall mount. Eliminating the need to place a cabinet or table directly near the TV, users can arrange their space exactly how they want it. In the near future, the 97-inch LG SIGNATURE OLED M will be joined by 83- and 77-inch OLED evo M models with Zero Connect technology, each offering superior OLED performance with wireless AV transmission at 4K 120Hz. “The technical feat of the 97M3 was made with LG’s decade-long commitment to creating new customer value as a market pioneer,” said Baik Seon-pill, leader of the LG Home Entertainment Company’s Product Development Division. “As well as delivering the ultimate viewing experience on an ultra-large screen, our first-of-its-kind wireless LG SIGNATURE OLED M presents customers with a new level of freedom in arranging their living spaces.” # # # * Applies only when the Zero Connect Box is placed in a direction facing the screen. View the full article

Company’s Free Streaming Service on LG Smart TVs Offers Popular Sports Channels Including FIFA+ and DAZN in Europe, Latin America and Australia SEOUL, July 31, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, is set to offer LG Smart TV owners in Europe, Latin America and Australia an almost limitless stream of sports content to satisfy their appetite for action, regardless of their favorite competition or team. Recently launched on LG Channels, FIFA+ is home to football fandom around the globe.1 LG Channels users in regions including Europe, US, Latin America and Australia2 will be able to access FIFA+. Featuring a wide range of Originals, live broadcasts and an extensive archive, FIFA+ has become a global hub for the beautiful game, and now, the channel will be on the home screens of millions globally as the FIFA Women’s World Cup 2023 continues apace. Further, wedo Sports via wedoTV was also launched on LG Channels in Germany, Austria and Switzerland this month, which puts the spotlight on eminent sporting events like world-class horse racing such as the recent Royal Ascot and the Breeder’s Cup, and sailing competitions such as the German Sailing Bundesliga, the Sailing Champions League and SailGP. The German-language, 24-hour service also features weekly programs with highlights from football, Formula 1, e-sports, martial arts and other sports, as well as documentaries about sports legends like Tiger Woods, David Beckham and Michael Schumacher, and world-famous teams like Manchester United and other well-known national clubs. Bringing joy to Europe’s passionate football fan base, LG has launched a special Advertising-based Video on Demand (AVOD) content featuring Shoot for Love, a popular YouTube Channel where they put well-known footballers to the test. More events are coming to European sport fanatics in the upcoming months. Unbeaten, a premium sports channel featuring the biggest events and athletes in football, tennis and golf history, will be coming to LG Channels users in five European countries.3 Meanwhile, Tennis Channel, the only 24-hour live sports app dedicated to the sport and the lifestyle that comes with it, gives tennis aficionados in the UK, Germany and Austria all the content they could possibly need. These new channels are not the first in LG’s continued content partnerships to bring the best of sports to LG Channels. Last May, LG Channels partnered with the world’s leading live sports streaming service, DAZN,4 to add DAZN FAST, a free-to-air channel delivering a curated selection of sports content; DAZN Rise, a broadcaster of women’s sports in Germany and Austria; DAZN Combat, a channel for boxing and MMA buffs; and DAZN Women’s Football, presenting live matches from the fiercest female players in the UEFA Women’s Champions League and more. # # # 1 Country availability varies. 2 Content available in the United States, Australia, Europe (United Kingdom, France, Germany, Spain, Italy, Austria, Belgium, Denmark, Finland, Ireland, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland), Latin America (Brazil, Mexico, Colombia, Chile, Peru, Argentina) and Asia (Japan, South Korea). 3 United Kingdom, France, Germany, Spain, Italy. 4 DAZN FAST and DAZN RISE available in Germany, DAZN Combat and DAZN Women’s Football available in France, Finland, Sweden, Norway, Netherlands, Brazil, Mexico, Argentina. View the full article

About 500 Participants Come Together for Preliminary Rounds Ahead of Finals in Abu Dhabi SEOUL, July 31, 2023 — LG Electronics (LG) hosted the two-day online preliminary round of the 2023 Global IT Challenge for Youth with Disabilities (GITC) with the Ministry of Health and Welfare of South Korea and Rehabilitation International Korea on July 25. LG Corporation, in conjunction with South Korea’s Ministry of Health and Welfare, has been leading the GITC since 2011. The program was established to strengthen the ICT capabilities of young people with disabilities while establishing a strong foundation that promotes their social inclusion. Run by LG Electronics and the GITC Organizing Committee, the competition has attracted a total of around 4,500 youth with disabilities from 38 countries who have benefited from the program so far. This year, about 500 youth with disabilities selected through local preliminary rounds across 17 countries have competed in 6 competitions to earn their place in the finals, which will be held in Abu Dhabi, UAE, in October 2023. Certificates and prize money will be awarded to outstanding performers in each event and disability category. The competitions not only evaluate their skills in various computer programs, including Microsoft PowerPoint, Microsoft Excel and internet search engines, but also test their ability to make and edit videos, use programs for self-driving car programing, and develop IT that improves the lives of persons with disabilities. Teams of 4 or fewer could participate in each contest, with this year’s GITC extra special as it is debuting an esports competition with no restrictions in participation by the type or degree of disability. Participating countries are continuously being added. From this year, countries outside of South Korea, China, Vietnam, Thailand and other Asian countries can compete, as the GITC expands to countries in the Middle East and North Africa. More and more of the youth with disabilities from the GITC are going on to thrive in society. For example, Chan Outdam Keo and Paramuditaya Dyan, the winners of the Global IT Leader (MVP) award at the 2014 Busan GITC and 2015 Indonesia GITC, respectively, are now making a name for themselves as IT developers in top government agencies. “The experience I gained from this competition has been invaluable to my development as it completely changed my mindset,” said Keo. “I was able to change my way of thinking and foster my dream of improving the field related to my disability.” The company is continuing its efforts to realize a Better Life for All by ensuring its products and services are accessible to everyone, regardless of their physical ability. This includes operating a sign language counseling center, providing product manuals with video, sign language, voice support and distributing braille stickers for home appliances. Additionally, the company has been running a disabled advisory group since last year and continues to listen to customers’ greatest inconveniences and address them. “The Global IT Challenge is all about building a foundation that allows people with disabilities to integrate better into society, with former participants proving that they can have a successful career in the IT field,” said Yoon Dae-sik, senior vice president of External Relations at LG Electronics. “As a global company, we will always strive to support youth with disabilities so that they can pursue their passions and live out their dreams.” # # # View the full article

Record Revenues, Strong Profitability Provide Solid Foundation for Pursuing Mid- to Long-term Growth Through Advancement of Business Portfolio SEOUL, July 27, 2023 — LG Electronics Inc. (LG) today announced second-quarter 2023 consolidated revenue of KRW 20 trillion with operating profit of KRW 741.9 billion. The company recorded the highest second-quarter revenues in company history. The second-quarter results underscore the success of the company’s strategy to drive continuous growth while strengthening its business competitiveness. The record revenue reflects the company’s actions to fundamentally improve its business structure by pursuing new platform-based service businesses and continuously expanding the business-to-business (B2B) segments. Profitability also was strong, although operating income was 6.3 percent lower than the second quarter last year, primarily due to a one-time second-quarter 2023 provision. The company plans to drive further profitability improvements by optimizing efficiencies and by preemptively meeting market demands through enhanced demand forecasting and manufacturing competitiveness. LG also plans to continuously strengthen its online brand store and direct-to-consumer businesses. The LG Home Appliance & Air Solution Company generated second-quarter revenues of KRW 7.99 trillion and an operating profit of KRW 600.1 billion. Despite intensified market conditions, the business unit recorded strong profitability on the back of increased sales of high-demand products such as air conditioners and energy efficient heat pump-enabled products. The operating profit increased by 40 percent from the previous year, reflecting efficient cost structure management. The company will leverage its high-efficiency innovations including heat pumps and ESS as demand for green technologies grows in Europe, North America and around the world. At the same time, the company sees the electrification trend as an opportunity for future growth in the HVAC business. In the third quarter, the company will launch new LG ThinQ UP 2.0 home appliances featuring hyper-personalization, subscriptions and services. Certain mass-tier appliance lineups also will be expanded in response to market changes. The company plans to lead a paradigm shift in the home appliance industry by combining service-based business models with differentiated product competitiveness, while continuing efforts to increase efficiencies in production, purchasing and logistics for stable profitability. The LG Home Entertainment Company recorded second-quarter revenue of KRW 3.15 trillion and an operating profit of KRW 123.6 billion. As challenging business conditions persist for the worldwide consumer electronics industry, the company continued to focus on improving operational efficiency and improving profitability by growing the content and service businesses based on LG’s webOS smart TV platform. The company intends to transform its TV business portfolio into a “media and entertainment service provider” by expanding content, services and advertising in differentiated products. The business unit also intends to solidify LG’s leadership in the ultra-large-screen TV market with the launch of the 97-inch LG SIGNATURE OLED M, the world’s first “wireless” consumer TV with Zero Connect technology. Also driving the premium TV market are expanded sales of the company’s popular new Lifestyle Screens. The LG Vehicle component Solutions Company‘s second-quarter revenue was KRW 2.66 trillion, the highest second-quarter revenues in company history. However, an operating profit was KRW 89.8 billion excluding non-recurring expenses such as one-off provision, achieving the highest second-quarter operating profit in terms of business performance. But after the company’s operating profit margin included the one-time provision of KRW 151 billion, related to General Motors’ recall of the Chevy Bolt EV, it resulted an operating loss of KRW 61.2 billion. This provision reflects the increases in material costs that occurred during the recall period. The business unit will continue its growth momentum by focusing on expanding its high value-added and high-performance business. The company’s order backlog is expected to reach KRW 100 trillion by the end of the year, leading to sequential sales conversion resulting in profitable growth. In particular, in terms of profitability, it is positive that the company is experiencing economies of scale from sales expansion. As steady increase of electric vehicle demand is expected in the future, the company will actively seek new opportunities in future mobility areas, such as autonomous driving, software solutions and content, while securing stable profitability by expanding the portion of high value-added and high-performance products supplied to key automotive customers around the world. The LG Business Solutions Company saw improved second-quarter revenues of KRW 1.33 trillion with an operating profit of KRW 2.6 billion. Both revenue and operating profit declined slightly from the same period last year due to the persistent softening of demand for IT products. From the third quarter, demand for IT products is expected to show a gradual recovery compared to the first half. In the midst of this, LG plans to actively expand sales of monitors and laptops equipped with gaming features and OLED displays. In the commercial display business, the company will seek opportunities for further growth with customized solutions for various vertical markets, from hospitality and health care to education, retail and corporate. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on July 27, 2023, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call. # # # View the full article

In the world of color grading, every shade and hue is brought to life under the skilled hands of a master colorist, who meticulously crafts colors and lighting to unlock the true potential of content. When it comes to the colorist’s workspace, the 65-inch LG OLED TV takes center stage thanks to its premium performance and quality. To find out more, LG spoke with accomplished colorist Park Jin-ho about his remarkable sense of color and why LG OLED TV now works alongside him as a creative companion. Colorist Park Jin-ho Park began by giving a sneak peek into his latest projects powered by the precision of LG OLED. “Now I’m working on a Netflix series called Daily Dose of Sunshine, which happens to be popular director Lee Jae-kyoo’s next highly anticipated project. In a market where gripping crime movies and dark TV series dominate, I’m happy to work on a show that’s able to warm the viewer’s heart.” A skilled multi-tasker, Park is also working on several other titles including Netflix’s Song of the Bandits, Disney+ Original Series Vigilante and LG U+’s mobile TV launch project Hi Cookie. He then offered a captivating look into his workspace, a hub of visual exploration where the magic happens. “I have three displays arranged side by side, but I put my LG OLED TV in the middle as it provides me with high dynamic range (HDR) capabilities I need to create more detailed, three-dimensional images especially in high-contrast scenes.” While he keeps a standard dynamic range (SDR) display on the left and a broadcast standard monitor on the right for reference, Park stresses that the LG OLED TV’s unparalleled performance is most essential. “Capable of 1,000 nits, the LG OLED TV’s images are 10 times brighter than an SDR display. It produces meticulously accurate images by leveraging metadata to optimize the shadows, highlights and contrast of each shot, faithfully conveying the creator’s artistic vision while heightening immersion.” As he discussed his work on Park Chan-wook’s celebrated film, The Handmaiden, Park shared a technique he employed to accurately convey a critical scene. “We used the ‘Day for Night’ technique for the scene where Lady Hideko (Kim Min-hee) and Sook-hee (Kim Tae-ri) run away in the night. This moment was actually filmed during the day since capturing the intricate details in the darkness would have been impossible. I added blue shades in post-production to create that perfect darkness-before-dawn atmosphere you see in the final cut.” Adding on this experience, he notes that a display’s ability to capture intricate details in the dark is crucial for color production in night scenes. “The advantages of working with an LG OLED TV are evident. Unlike film projectors, it ensures uniform, accurate illumination without vignetting and employs independent pixels to create the perfect black. With all this, it’s so much easier to capture details in dark scenes, bring out intricate details and enhance visual cues from the director to shine and add depth to the narrative.” Park goes on to explain why LG OLED TV is the go-to choice for post-production companies in Korea these days. “Almost every studio I know uses LG OLED displays. That’s partly because they fully support Dolby Vision – the industry’s favored HDR standard and the format recommended by popular streaming content providers – securing the contrast, colors and incredible detail required to perfect the brightest and darkest areas of a scene.” He also notes how the sheer diversity of LG OLED TV products as well as their accessibility and convenience have played a key role as well. Discussing more on Dolby Vision support, he mentions how it makes a notable difference for him not only on the job but also when he’s watching at home. “When watching TV series like Big Bet on Disney+ without Dolby Vision, images lack that crispness and accuracy. A Dolby Vision display on the other hand – such as an LG OLED TV – ensures the best possible picture quality, which is proven by the decision to apply an official Dolby Vision support logo to display products.” Park says that display technologies have evolved dramatically over the years, taking the example of a remastered classic, The Godfather. “Through years of display tech innovation, the visual experience has completely transformed. This is why the difference between The Godfather’s original and remastered versions is so noticeable. Through modern displays, like LG OLED TVs, viewers can enjoy a wider color palette and enhanced details.” He adds that out of every advancement ever made in film history, the one that brought us all kinds of black shades has to be among the most game-changing. “It’s rare these days to depict black hair as a simple dark mass – now we can express every fine strand.” Park believes that details can be found even in the darkest scenes, and today’s technologies help him uncover these beautifully. “Audiences were unaware that they couldn’t actually see the actual lapel of a black suit before, but they now have access to a wider spectrum that allows black to be expressed in more tones than one. With advancements in displays such as OLED, it’s now possible to represent the darkest tones in much more intricate detail.” Looking back on his two decades in the business, Park says that a lot has changed, both for the audience and the people working behind the scenes. “My first job in this industry was CGI work, and at that time I only had to rely on a single monitor. But color correction requires professionals to constantly assess different displays to ensure the perfect visual experience. Especially today, advancements in display technology have empowered audiences to perceive more details, making previously overlooked elements like artistry, backgrounds and objects more visible.” Park explains that to a colorist, the optimal displays – like the LG OLED TV he works with – are as powerful as a canvas is to a painter. “It’s not an empty canvas, but one that provides the intricate drawings captured during filming. As a colorist, I work with this canvas of visual compositions by adding beautiful colors that bring scenes to life, evoke powerful emotions and enhance the visual experience. If utilized properly, this unique digital canvas can effectively convey warmth or coldness, brightness or darkness like no other can.” For more stories on how LG OLED is making waves in the world of visual art, stay tuned to LG Newsroom. # # # View the full article

Unique Features Enable Coffee-Lovers to Conveniently Customize Their Favorite Drink SEOUL, July 20, 2023 — LG Electronics (LG) is set to unveil its first-ever capsule coffee machine, DUOBO by LG Labs. LG Labs is LG’s new marketing platform established to deliver experimental and innovative product and service experiences to its customers. DUOBO revolutionizes the coffee brewing process with features and technologies that deliver outstanding convenience and delicious, personalized flavor. DUOBO’s dual-capsule extraction system allows for two-shot layered blending, making it possible for users to create and savor their own distinctive blends. Simple control is provided by the DUOBO mobile app, which lets users precisely adjust temperature and pressure to their individual preferences. The new product by LG Labs is compatible with coffee capsules from various brands, offering a wide range of strengths, roasts and flavors for users to match, blend and make their own. LG Labs proudly presents DUOBO, a truly exceptional product that combines innovation with a captivating design. Drawing inspiration from the wonders of space exploration, DUOBO’s sleek and elegant appearance resembles a space probe, embodying our vision of discovering new and intriguing flavors, including the concept of a “taste of space.” In a nod to history, DUOBO was launched on July 20, commemorating the momentous occasion of Apollo 11’s first moon landing in 1969. One of DUOBO’s standout features is its integrated full HD IPS display, applied at the space where coffee cups are placed during the extraction process. This display adds an extra layer of enjoyment, providing users with access to a variety of engaging content such as DUOBO exclusive animations and coffee-related information. It creates a truly immersive coffee brewing experience that is both delightful and informative. To showcase the remarkable features of DUOBO, LG Labs teamed up with six of the world’s top baristas, including previous winners of the prestigious US Barista Championships. At an event held at The Lost Draft café in New York’s fashionable Soho district, a captivated audience looked on as the skilled baristas demonstrated the ease of using DUOBO, created delightful blends and discussed the unique benefits of LG’s dual-capsule system. “DUOBO is truly an innovative product, redefining the entire coffee experience from the art of crafting and savoring the perfect cup to establishing meaningful connections with our valued customers,” said Lee Hyang-eun, managing director of the Customer Experience Innovation Division at LG Electronics. “With our unwavering commitment to excellence, we will strive to offer unparalleled customized solutions that cater specifically to each individual’s preferences, ensuring a personalized and delightful coffee journey where customer participation plays a vital role.” A futuristic capsule-based coffee machine, DUOBO by LG Labs is available for crowdfunding on Kickstarter starting July 20. Coffee aficionados and early adopters can save 50 percent with the limited Super Early Bird deal offered exclusively on Kickstarter. To learn more about DUOBO, visit www.official-duobo.com. # # # View the full article

With Six Wheels and Independent Suspension, LG’s Latest Autonomous Serving Robot Offers Enhanced Service Delivery in Food Retail Environments SEOUL, July 19, 2023 — LG Electronics (LG) has unveiled its newest LG CLOi ServeBot (model LDLTR30), a smart service robot convenient for places where service is needed, including restaurants. Boasting a quick and stable autonomous driving system that can handle various types of flooring, and an upgraded design with enhanced features, LG CLOi ServeBot ensures reliable service delivery. The new model also has a guide function for helping customers to find their way around, freeing up staff to spend more time on management and administrative duties. First launched in early 2020, LG CLOi ServeBot is designed to be deployed in public spaces such as restaurants, hospitals and office buildings to assist humans without human-to-human interaction, and is optimized for in-person customer service. The latest version offers enhanced driving performance with 6 wheels and independent suspension, allowing for stable operation on different kinds of flooring, including carpet and braille blocks. It also has a 3D camera and a light detection and ranging (LiDAR) sensor. This enables the CLOi ServeBot to securely transport beverages and meals, including soups and noodles, even when travelling over surfaces with a slope of up to 5 millimeters (0.2 inches). Additionally, this advanced technology lets the CLOi ServeBot navigate obstacles smoothly, ensuring that none of its valuable “cargo” is upset. The new LG CLOi ServeBot also delivers increased storage capacity and flexibility. Its 4 easy-to-access shelves (21 x 17 inches) – including one that can be used as main drawer – can collectively manage a load of up to 40 kilograms (88 pounds). The upgraded LG CLOi ServeBot offers further convenience with its upper pockets and cup holders, and features an additional bottom drawer that can be used for storing items such as napkins and utensils. For extra versatility, the LG CLOi ServeBot’s shelves are detachable and can be adjusted up or down within a range of 2.8 inches. LG’s newest CLOi ServeBot provides smarter service thanks to its large 10.1-inch display and built-in content management system. Operators can adapt the autonomous robot for a specific use scenario by choosing an appropriate facial expression and by displaying videos, images or text. As such, LG CLOi ServeBot can communicate relevant information to customers, such as menu recommendations or in-store promotions, and also advertise services from partner companies. Additionally, LG CLOi ServeBot can be used for entertainment purposes, such as displaying customized content for special events and celebrations. What’s more, LG’s new service robots communicate with each other to coordinate their movements; facilitating smooth, efficient operation in food retail environments. “LG CLOi ServeBot is a reliable partner capable of efficiently carrying out various service delivery tasks, from serving and guiding customers to providing engaging entertainment and useful information,” said Roh Kyu-chan, vice president and head of the robot business division of LG Electronics Business Solutions Company. “Leveraging LG’s autonomous robotic technology, we will continue to consistently deliver new and exciting experiences that bring greater value to our customers.” LG’s new CLOi ServeBot is currently available in the United States and Japan, with plans for a global rollout in the future. For more information about LG CLOi ServeBot, visit LG.com. # # # View the full article

Underpinning the enduring brand value of LG SIGNATURE lies the profound belief that Art Inspires Technology, Technology Completes Art. Merging technological excellence with artistic brilliance, LG SIGNATURE proudly sponsored a performance of timeless classic ‘Swan Lake’ choreographed by Angelin Preljocaj, an esteemed master of ballet. This modern interpretation took place at LG Arts Center SEOUL, South Korea, from June 22 to 25, where it captivated audiences while perfectly embodying the brand’s commitment to extraordinary experiences. Running alongside the performance was the Swan Lake-themed LG SIGNATURE OLED M exhibition, which used a moon-shaped mirror to reflect light onto the lake created below the TV to highlight its ‘wireless’ design. A Zero Connect Box, which wirelessly transmits video and audio signals to LG’s cinematic screen, was also presented to visitors on top of an elegant swan sculpture, which added a touch of class to the space. The LG SIGNATURE Hall was bustling with people eager to witness the highly anticipated performance. And as they waited, they were able to enjoy an exhibition of advanced technology as well as photo zones highlighting the OLED TV’s sleek wireless transmission of video and audio that no one thought was even possible. The mesmerizing Swan Lake motifs added another dimension to the zone, with attendees saying it felt more like the performance’s opening act. Esteemed figures from the Korea’s ballet, culture and arts scenes – including Kang Sue-jin, artistic director of the Korean National Ballet, and Cha Jun-hwan, a world-class figure skater – immersed themselves in the perfect blend of innovation and artistic brilliance. “The space let me directly experience the ultimate harmony of art and technology LG SIGNATURE aims to convey,” remarked Kang. Cha Jun-hwan had only good things to say about the exhibition, especially about the TV’s innovative design, stating, “I was delighted to witness such an innovative design that boldly departs from the conventional.” The opportunity to experience a remarkable ballet performance and the world’s first wireless OLED TV in one place sparked a wave of excitement among diverse audiences. Influential figures from ballet, art and culture were there to see it for themselves, like ballerina Lee Joo-ri, actress Kim Joo-ri, ballerina Kim Nam-ji, actor Lee Jae-joon and model Kim Nam-yoon, as well as luxury lifestyle influencers including Kim Young-shin, Kim Bo-kyung and Jung Jae-ho. Demonstrating the brand’s unwavering commitment to the intrinsic connection between art and technology, the curtain was drawn on the remarkable reinterpretation of the iconic Swan Lake ballet with LG SIGNATURE as its main sponsor. While the show may have come to an end, the captivating exhibition will continue to welcome a broader audience of TV lovers until September. By bridging the worlds of technology and artistic expression, LG SIGNATURE continues to redefine the essence of living a life inspired by art. # # # View the full article

ISTELive, the annual exhibition of the International Society for Technology in Education (ISTE), is a showcase of the latest in edtech innovation. This year’s event was held recently in Philadelphia, USA, attracting educators, education leaders and other key stakeholders from all around the world. It also saw the debut of LG at ISTELive, with the company presenting its state-of-the-art digital learning solutions and reaffirming its commitment to improving education through technology. Designed to foster student engagement and interaction, and to support teachers in lesson planning and delivery, LG’s impressive solutions at ISTELive 23 attracted a lot of positive attention. The company’s booth featured several distinct areas – including the Digital Learning Spaces Zone, Robot Coding Zone and Esports Lab Zone – each highlighting different use cases and benefits of LG’s tailored educational hardware and software. Digital Learning Spaces With LG CreateBoard and ProBeam In the Digital Learning Spaces Zone, visitors were invited to see for themselves the convenience and capabilities of LG ConnectedCare DMS Solution, the 86-inch LG CreateBoard, interactive digital board and the LG ProBeam business projector. With a UHD (3840 x 2160) resolution display boasting 40-point multi-touch functionality, LG CreateBoard enables engaging learning experiences in today’s classroom environments. Compatible with LG CreateBoard, LG ConnectedCare DMS (Device Management System) offers schools and educational institutes a comprehensive, versatile solution for streamlining display management. LG ConnectedCare DMS makes it possible to install an application on all LG CreateBoard solutions, saving administrators time and hassle. Enhanced Safety Through LG ConnectedCare DMS LG ConnectedCare DMS can also help ensure student safety during emergencies, such as an earthquake or a fire, facilitating the real-time communication of vital information to students and staff. Allowing administrators to instantly push notifications to LG CreateBoard in each classroom, it can deliver clear instructions to help prevent confusion and minimize risk. Through this function, LG ConnectedCare DMS can support educational institutions to enhance their emergency response protocols and foster a secure and protected learning environment. Real-Time Communications to Keep Everyone Informed In bustling educational settings, timely communication is critical for keeping students and teachers informed about important announcements, schedule changes and upcoming events. LG ConnectedCare DMS seamlessly integrates with LG CreateBoard solution to effectively address this need. Administrators can instantly relay crucial updates and reminders in real-time via pop-up messages that are immediately displayed on all or select LG CreateBoards. This presents a simple and highly effective means of making sure that everyone knows what is happening; whether it’s a timetable change, a notice for an imminent exam or an announcement about an extracurricular activity. Getting Creative With LG CLOi GuideBot In the Robot Coding Zone of LG booth, visitors were greeted by the charming and ever-helpful robotic assistant, LG CLOi GuideBot. The zone itself provided a memorable, hands-on learning experience, where visitors could code on LG Chromebooks and make a custom app to control LG CLOi GuideBot. They were also able to create images and videos and view them on the CLOi’s built-in display. Fun and Educational Digital Content A company that understands the value of collaboration, LG has partnered with South Korean edtech company Woongjin Thinkbig to help shape the future of education. Woongjin Thinkbig provides high-quality learning resources such as the ARpedia, an immersive augmented reality-based reading and learning platform, and Mathpid, an AI-powered mathematics app designed for K12 students. Linked with LG UltraTab and LG CreateBoard, these materials help provide a captivating learning experience for students. Meanwhile, LG’s dedication to imaginative art education was on show at ISTELive 23 through its collaboration with Dasverse, an art platform company leveraging dynamic art technologies. Harnessing the diverse functions and user-friendliness of LG CreateBoard, the interactive, step-by-step art education curriculum developed by Daverse stimulates students’ learning abilities and expands their creative horizons. Gaining a Competitive Edge in Esports Education With LG UltraGear With the increasing popularity of esports among young people, more and more educational institutions are introducing gaming-related initiatives to build students’ teamwork, problem-solving and communication skills. Recognizing this, LG created the Esports Lab Zone, a dedicated esports-for-learning area where LG’s premium UltraGear gaming monitors took center stage. Renowned for delivering immersive gaming experiences, LG UltraGear gaming monitors bring virtual worlds to life with superb color and contrast, while their high refresh rates and fast response times ensure smooth gameplay. Visitors to the zone were impressed by how immersive games look and feel when played on LG UltraGear displays. With its impressive debut at ISTELive 23, LG solidified its position in educational technology market, showcasing once again its commitment to driving innovation and empowering the next generation of learners. For more information about LG’s education-focused devices, initiatives and presence at ISTELive 23, click here. # # # View the full article

Company Pursues New Growth Engines, Enhancing Customer Experience at Every Contact Point LG will innovate with a platform-based service business model that continuously generates profits, such as content and services, subscriptions and solutions, to the hardware-oriented businesses, which generate sales and profits at the time of purchase. This is part of the company’s attempt to create a business model centered on customer engagement, combining services with hundreds of millions of LG devices used by customers around the world. To start, as of the end of this year, LG’s TV business is projected to make a great transformation based on its webOS operating system, which powers more than 200 million smart TVs around the world. In line with this, the company intends to transform its TV business portfolio into a “media and entertainment service provider” by expanding content, services and advertisement in products, including LG OLED and LG QNED TVs, which have differentiated competitiveness. The company will invest more than KRW 1 trillion over five years to strengthen the content competitiveness and drive growth of LG Channels – an advertising-based free broadcast platform. LG Channels increased from 20 million users in 25 countries last year to 48 million users in 29 countries this year. To achieve quantitative growth, LG will expand customer contact points by increasing the supply of the webOS platform to external TV brands and expand the application of webOS to other product groups. Household appliances are also speeding up the transformation of service-based portfolios. The goal is to further evolve LG ThinQ UP appliances that upgrade functions customers need even after purchase and evolve into a “Home as a Service” platform that combines hyper-personalization, subscriptions and smart home services. LG ThinQ will support the emerging home solutions business that encompasses the entire house by adding services that customers need in the home complementing connected devices. The home appliance rental and care service business is also expanding to include all services necessary for spaces in the house, including product maintenance, management and cleaning. The compound annual growth rate of LG’s rental and care service sales has exceeded 30 percent over the past five years. Accelerating the expansion of its B2B businesses, the company aims to evolve its electric vehicle (EV) business into a top electric component part provider worth more than KRW 20 trillion by more than doubling sales by 2030. Responding to trends, such as vehicle electrification and connected services, LG is actively seeking new opportunities in future mobility areas, such as autonomous driving, software solutions and content. The order backlog of LG’s Vehicle component Solutions Company is expected to reach KRW 100 trillion by the end of the year, showing the competitiveness of the business. By 2030, LG aims to double sales for its heating, ventilation and air conditioning (HVAC) business and become a global top-tier comprehensive air conditioning company. The company also plans to discover organic strategies, such as completing mergers and acquisitions and making equity investments. The company is establishing a localized business structure that covers research and development, production, sales and maintenance of air conditioning projects in major regions such as North America and Europe. Also, LG will preemptively prepare for the future in energy service sectors, such as energy storage systems, home energy management systems and virtual power plants. In the case of built-in home appliances, the company will expand markets in North America and Europe, which account for more than 70 percent of the global market and foster LG to become one of the top five built-in appliance brands. Commercial displays provide customized solutions for each specific customer group and secure growth momentum. Over the past two years, considering market conditions and evolving business model strategies, the company boldly exited its mobile phone and solar panel businesses and, instead, focused resources on future high-growth areas. In the future, LG plans to accelerate future development by selecting and concentrating on new businesses that are expected to have similarly high growth potential. The company is also continuing its strategic investment in digital healthcare, a key focus of the North American Innovation Center known as LG NOVA based in Silicon Valley, California. The scale of investment in LG NOVA is also on the rise. Among other LG NOVA-led initiatives, LG is providing remote medical treatment solutions in North America through the partnership with Amwell, a U.S. telemedicine company. In the future, the company will consider expanding its services through strategy investment to preventative and follow-up management. LG’s EV charging business has an aim to provide an integrated solution that encompasses the control area, not just the sales of chargers. The company recently launched four products in South Korea through its affiliate company HiEV Charger and will expand markets to Europe and Asia next year. LG also plans to start building additional production bases within the year to target the North American market. The company is also establishing a wide range of strategic collaborations in the metaverse. Mixed Reality devices are continuously being developed jointly with leading global platform companies, while the development of Augmented Reality devices is underway at the Korean Ministry of Science and ICT’s project to advance the development of AR Glass Advancement and the building of content production ecosystem. Various efforts are also being made to provide a more immersive experience on large screens, such as TVs. Breaking Business Limitations via Full Potential Strategy LG has been operating a company-wide task force to preemptively respond to changes in the business environment. The task force aims to not only reduce short-term costs but also promote fundamental changes in business structure and methods to maximize business potential, securing suitable profit levels and promoting sustainable growth despite prolonged economic uncertainty. These efforts have contributed greatly to LG’s performance as well. The company’s sales and operating profit in the second quarter of 2023 were the highest ever for the second quarter. In the first half of 2023, the company recorded the second highest sales ever and the third highest operating profit. These tangible results were achieved by improving the fundamentals of the business despite the prolonged slump in global demand. LG believes that, in order to innovate the customer experience (CX), a company needs to advance digital transformation (DX) as it is essential to have a data-based understanding of customers to reflect hidden needs – which customers may not be aware of – in products and services. In this regard, the company is making efforts to combine CX and DX to make a business model to better communicate with customers by establishing various points of contact, provide a never-before-seen CX, build organizational capabilities to research and plan differentiated CX and innovate experiences throughout the customer experience journey. To expand customer contact points, LG will strengthen direct-to-consumer (D2C) sales through LGE.com, the company’s online brand shop, and increase operation of pop-up stores to interact with the younger generation, including Gen Z. The number of visitors of pop-up stores throughout Korea since last year adds up to 600,000. To plan and develop new products, the company actively utilized systems internally to understand customers based on data and discover hidden needs. This includes “Lifegraphy,” a customer data analysis system, and “IC 360 (Intellytics Customer 360),” a company-wide platform that integrates and manages customer data collected from all customer contact points. In addition, in terms of organizational capabilities, LG is defining and applying its core customer experiences to products and services through customer behavior research led by the CX Center. The company is actively making changes in customer-centric working methods, with employees voluntarily participating in campaigns to define ‘customers’ and ‘customer value.’ Spreading Change Across Organizational Culture and Brand to Business Strategy Internally, REINVENT LG, an organizational culture innovation campaign, was put in place to change the way of working and communicating at LG. By doing this, the company hopes to reinvent the brand by having employees lead changes themselves. Transformations have also been made to bring a dynamic and youthful look to the brand at customer contact points. Changes that redefine the brand’s core values – Uncompromising Customer Experience, Human-Centered Innovation and Warmth to Power a Smile – and add dynamism to LG’s visual identity are actively being made around the world. Supporting the ESG vision of a Better Life for All, the company has made six core commitments: achieving carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture, and accessible products and services. In particular, LG plans to actively expand various activities that customers can engage in, enabling them to better relate to the company’s ESG vision and understand its meaning and significance. With ESG management not only focused on suppliers, LG’s vision also takes ESG to a new level to instill a sense of pride in consumers that they positively contributed to the environment by selecting LG’s products and services, providing an experience of increased convenience and usability. # # # View the full article

First-of-Its-Kind LexisNexis Report Ranks LG Among Top 100 Companies Accelerating Innovation to Achieve United Nations Sustainable Development Goals NEW YORK, July 11, 2023 – LG Electronics Inc. (LG) has been recognized as a world leader in leveraging technology to address sustainability and social challenges, according to a just-released groundbreaking report. LG is ranked 13th among the top 100 corporate patent owners advancing transformative solutions toward the United Nations Sustainable Development Goals (SDGs) in the new report, “Exploring the Global Sustainable Innovation Landscape: The Top 100 Companies and Beyond,” by LexisNexis® Intellectual Property Solutions. “Now more than ever, the intersection of innovation and sustainability is creating opportunities for companies to make a difference in addressing some of the world’s most pressing issues,” said LG Electronics North America CEO Thomas Yoon. “LG’s Better Life for All ESG mission builds on our longstanding role in the UN Global Compact and aligns with SDG initiatives driving positive impact for people, communities and the planet.” With the release of Exploring the Global Sustainable Innovation Landscape, LexisNexis introduces what it calls “a new standard of excellence for responsible and sustainable business.” By objectively mapping the SDG targets and indicators to the global patent system and applying the Patent Asset Index, a widely accepted evaluation methodology featured in the LexisNexis® PatentSight® platform, the report identifies the companies such as LG that are building a healthier, prosperous and more sustainable world through the contributions of their patent portfolios. The six pillars of LG’s global ESG strategy – carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture and accessible products – are aligned with UN SDGs. The company is working toward carbon neutrality by cutting emissions from operations through measures such as highly efficient buildings, renewable energy, fleet electrification and carbon offset projects. LG’s climate action efforts also focus on reducing the environmental impact of its products throughout their entire lifecycle, from design and production to packaging and transportation to use and disposal. To download the report, view the complete ranking of the Top 100 companies and learn about the report’s approach to mapping patents to the SDGs, visit www.lexisnexisip.com/sustainable-innovation-report. # # # View the full article

BINGE Korea on LG Channels to Give LG Smart TV Owners in 23 Countries Over 40 Channels of Top-Quality Korean Content to Enjoy SEOUL, July 11, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, is set to present LG Smart TV owners in Australia, Europe and Latin America1 with a vast selection of compelling K-content, which has gained growing popularity worldwide. Spanning multiple genres and offering something for every age and taste, BINGE Korea is the latest collaboration between LG and South Korea-based digital content and platform distribution company, NEW ID, the first in-house venture of the media group NEXT ENTERTAINMENT WORLD (NEW). In June 2023, LG launched YTN on LG Channels in Australia, Brazil, Mexico and Europe, bringing live news directly from Korea’s first 24-hour news service to a global audience. Building on this, LG is expanding the selection of K-content available on LG Channels with the introduction of BINGE Korea. LG Smart TV users in the applicable markets will have more than 40 channels at their disposal, allowing them to watch Korean news, entertainment and lifestyle shows, K-dramas, K-pop, animation and more – all without a paid subscription. Whatever their preferences or interests, users will find a wealth of great viewing choices on the new home of K-content on LG Channels. Popular Korean TV shows like Running Man, the beloved SBS series that offers friendly competition and laughs as 2 teams compete to win missions – often involving well-known Korean landmarks – are available to watch. Coming in July, LG is proud to present a collection of K-dramas that includes historical favorites, such as The Nokdu Flower, and iconic series set in modern-day Korea, such as The Heirs. The latest wave of K-content to arrive on LG Channels will also feature the NEW KMOVIES channel from NEW ID and an exciting lineup of SLL drama titles. LG Channels has become a go-to hub for K-pop enthusiasts around the world, enabling them to watch their favorite pop stars perform on the large screens of LG’s Smart TVs. Among the must-see shows users can now tune into is Inkigayo, SBS’s weekly Korean music ranking program which features the hottest K-pop artists of the moment. They can also head to the NEW KPOP channel for a variety of K-Pop TV shows boasting music videos and live performances, as well as reality shows, K-dramas and documentaries. Younger viewers will be enthralled and engaged by the delightful collection of Korean children’s programs on LG Channels. From Toony Planet and Kongsuni, to Tobot and Robocar POLI, there are plenty of colorful characters and exciting adventures to captivate the youngest members of the household. Many of the 40-plus K-content channels on BINGE Korea provide user-friendly options to enhance the viewing experience for overseas audiences, including content dubbed in English, and programming with subtitles available in English, Spanish, French or Italian.2 Viewers can access LG Channels by pressing the dedicated button on the Magic Remote or the LG Channels icon on their LG Smart TV’s home screen. This takes them to a full-page menu where they can learn all about the diverse channels on LG’s free, premium service. Every channel is assigned an IP- number which can be easily inputted using the number pad on the remote. LG Channels can also be activated via antenna (over-the-air) by selecting the Live TV button on the main screen. This method allows viewers to browse both broadcast TV channels and LG Channels at the same time. BINGE Korea channels can be found starting at IP-800 in Australia, Europe and Latin America.3 LG Channels is LG’s exclusive free streaming service, offering a wide selection of premium live and on-demand programming, including movies, TV shows, news, sports, children’s programs and more. With an always growing number of channels in 27 markets globally, LG TV owners can easily discover their favorite programs by launching the LG Channels application on their LG TV’s webOS platform (LG Smart TV models 2016-present). With its extensive and expanding library of premium K-content, LG Channels continues to take the lead in delivering the best of Korean news, entertainment and culture to viewers worldwide. # # # 1 Content available in sixteen markets in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom) and six markets in Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru). 2 Subtitle language varies by title and country. 3 Viewers in Belgium, Denmark, Luxembourg, Netherlands, Norway, Sweden, United Kingdom can launch LG Channels from the app, while viewers in other countries can also launch the channels over-the-air, by selecting Live TV and browsing the channel numbers. View the full article

Highest Second Quarter Revenue With Steady Growth Based on Strong Fundamentals SEOUL, July 7, 2023 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2023. LG reported revenues of KRW 19.9 trillion in the second quarter of 2023, the highest second-quarter revenue, with operating profit of KRW 892.7 billion, the second highest second-quarter operating profit in the company’s history. The revenue reflects the company’s actions to fundamentally improve its business structure by continuously expanding the B2B segment, even as profitability was impacted by the challenging global economic conditions and intensifying competition in the market. Operating profit increased by 12.7 percent compared to the same quarter last year, reflecting continuous growth based on the company’s strategy to strengthen business competitiveness. The LG Home Appliance & Air Solution Company recorded strong profitability on the back of increased sales of high demand products such as air conditioners and energy efficient heat pump-enabled products as well as energy storage systems. Despite the challenging global economic conditions, the LG Home Entertainment Company is achieving meaningful growth of content and service businesses based on LG’s webOS smart TV platform. At the same time, the company’s Lifestyle Screens are expanding sales and driving the premium TV market. The LG Vehicle component Solutions Company is continuing the growth momentum supported by high order backlog of auto parts and stable supply chain management. At the same time, the company’s growth was positively impacted by a stable business portfolio made up of the 3 key areas of infotainment, e-powertrain and lighting solutions. The LG Business Solutions Company is accelerating the expansion of the customer experience to discover potential customer demand by introducing the world’s first commercial television sets to feature Apple AirPlay technology support for hotel TVs. These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month. # # # View the full article

A TÜV Rheinland Appointed Laboratory, Company’s Center Now Able to Evaluate Functional Safety of Home Appliance Software SEOUL, July 4, 2023 — LG Electronics’ (LG) Software Center has been officially designated a TÜV Rheinland Appointed Laboratory for the purpose of evaluating the functional safety of home appliance software. LG is the first company to have its dedicated software testing facility receive this particular accreditation from TÜV Rheinland, a global leader in testing, inspection and certification services. Using tests conducted in accordance with relevant international standards (IEC 60730-1, IEC 60335-1), LG can evaluate the architecture of software applied to its smart home appliances to determine if functional safety requirements have been met. This will help the company to reduce the length of time needed to provide its customers with safe, high-quality products. Additionally, LG expects that the accreditation for software testing will further strengthen the competitiveness of its home appliance business, enhancing the trust that customers have in the reliability and overall quality of its advanced household solutions. LG continues to advance its business portfolio by expanding its software capabilities across all business areas. In June 2022, the Software Center was designated a TÜV Rheinland Appointed Laboratory, becoming a credible provider of automotive software functional safety evaluations. Prior to that, the center earned accreditation from the Korea Laboratory Accreditation Scheme (KOLAS) to assess autonomous vehicle software and measure the quality of electric and electronic products. “We will continue to pursue a variety of activities and initiatives to enhance software quality and boost public confidence, which will ultimately help strengthen the software competitiveness of LG’s products and services,” said Park In-sung, head of the Software Center at LG Electronics. # # # View the full article

Company Once Again Elected to Chair Next G Alliance’s Applications Working Group SEOUL, July 3, 2023 — LG Electronics (LG) announces the reelection of Dr. Lee Ki-dong, assistant vice president at the Research and Standards Lab in LG USA, as chairperson of the Next G Alliance’s Applications Working Group. Dr. Lee was first elected to the position in 2021 and will now continue as the chair of the working group until May 2025, a result that reflects his and LG’s exemplary leadership over the past 2 years. Founded in 2020 by the Alliance for Telecommunications Industry Solutions (ATIS) with the foundational goal of advancing 6G technology, the Next G Alliance comprises 6 working groups including Applications, Technology and National 6G Roadmap. With the commercialization of 6G expected to begin in 2029, more than 100 companies from various fields – including major mobile carriers in North America – have joined the alliance to actively accelerate the “NGA Lifecycle to 6G,” which spans research, development and manufacturing, standards leadership, market readiness and realization. Dr. Lee’s reelection is significant for LG, serving as recognition of the company’s global leadership in the journey towards 6G advancement, a technology that is poised to play a crucial role in the evolution of many sectors, including mobility, the metaverse, smart city and manufacturing. As the only Asian-headquartered company contributing to leadership roles for Next G Alliance, LG will continue to oversee North American initiatives outlined in the Alliance’s roadmap, such as establishing 6G technical requirements and discovering new applications and use cases. LG continues to demonstrate its commitment to and excellence in 6G technology by partnering with various companies and organizations to propel the technology forward. Last year, at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin, Germany, LG successfully tested the transmission and reception of 6G THz data over a distance of 320 meters outdoors. In addition, the company has been leveraging its mobile communications experience and expertise while cooperating with academic institutes to develop 6G core technologies. In 2019, through a collaboration with the Korea Advanced Institute of Science and Technology (KAIST), the company launched the LG-KAIST 6G Research Center. “6G technology will be a game changer that accelerates innovation across newly established business areas, such as artificial intelligence, the metaverse, robotics and urban air mobility,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “Through its highly-advanced R&D programs and strong commitment to industry cooperation, LG is playing a major role in realizing the future of network communications.” # # # View the full article

At the beginning of 2023, LG unveiled its vision statement for a new era of TVs – “Sync to You, Open to All” – which signifies the company’s unwavering dedication to tailoring the user experience to unique preferences and lifestyles. Aspiring to revolutionize the consumer landscape, LG is paving the way for truly exceptional customer experiences with a diverse array of personalized products and services which offer value to users regardless of their age, gender and location. In its latest attempt to create personalized home entertainment experiences, LG has brought a special feature to its 2023 smart TVs which lets users discover and apply their ideal picture settings. The winner of LG’s fourth company-wide customer value innovation contest, the AI-powered “Personalized Picture Wizard” goes beyond offering several picture presets to ensure images always look precisely how the user wants them to look. To use the new Personalized Picture Wizard feature, all users need to do is select a few options that best reflect their ideal picture settings and preferences from a set of images, whether that be with warmer or cooler color tones or with sharper versus more softened images. The feature then offers a specialized preset based on these selections. The goal is to make picture customization easier and more accessible to non-TV experts for all consumers. “Calibrating the TV is a daunting task for most users. First, they must navigate through several settings to get to the picture presets, and even then the complicated technical terminology and fear of ruining a new TV puts them off,” explained Ki Dong-jun, professional at the LG HE Company’s HE Product Planning Division. “In fact, we found that 90 percent of our consumers stick to the TV’s default settings, Standard and Eco Mode.” A comparison of two images before and after applying the Personalized Picture Wizard While this feature makes tailor-made entertainment experiences simpler, the cutting-edge technology behind it is far more complex. “Picture presets are grounded on six basic elements,” said Nam Yeon-oh, research professional at the LG HE Company’s HE R&D Lab. “Subtle variations of these elements combined remarkably create more than 85 million preset possibilities. The Picture Wizard’s AI technology then picks out an option based on the user’s selections, as well as providing descriptions of their picture preferences with easy-to-understand key words such as bright, warm and clear.” First introduced at this year’s CES, the Personalized Picture Wizard has already received warm praise from consumers. In a user survey, 75 percent of people said the customized setting precisely reflects their picture quality preferences, and 90 percent found this feature intuitive and easy-to-use. An added convenience to being highly usable, the feature even allows users to further tweak and modify their customized picture settings to their liking. LG’s innovation for customized home entertainment does not stop here. Besides providing personalized content recommendations based on the user’s voice search inquiries and keywords, LG’s smart TVs will soon come with a feature that lets every family member save their unique picture preset to their individual accounts. To learn more about the LG Home Entertainment Company’s efforts to deliver unparalleled viewing and listening experiences for each and every user, stay tuned to the LG Newsroom. # # # View the full article

Company Celebrates Decade-Long Legacy With Its Employees and Partners, Recognizing Their Tireless Efforts in Driving Mobility Sector Innovation SEOUL, June 29, 2023 — LG Electronics (LG) marked the 10th anniversary of the establishment of its Vehicle component Solutions (VS) Company this week, hosting a ceremony in Seoul under the theme of Driving Better Future Mobility, attended by over 3,000 employees. While presenting at the 10th anniversary ceremony, Eun Seok-hyun, president of LG VS Company, shared ‘Vision 2030,’ a bold initiative to secure the company’s position as a global leader in the automotive solutions market by the beginning of the next decade. “The surplus in sales we achieved last year is a testament to the solid business structure our company has built over the past 10 years,” said Eun Seok-hyun. “We will become a global leader in the electric vehicle (EV) components industry, driving the era of EVs and autonomous vehicles through technological and design innovation.” LG CEO William Cho made a special appearance at the event, delivering an inspiring message of encouragement. “We have arrived at this significant milestone thanks to the trust of our customers and the dedication of our employees,” said CEO Cho. “The LG VS Company will continue to innovate and strive for better future mobility.” Since establishing the VS Company in 2013, LG has continued to nurture its auto parts business, viewing it from the outset as a key driver of future growth. Moving forward a decade, LG is now strengthening its position in the global auto parts market based on consistent growth in three key areas: the LG VS Company’s vehicle infotainment solutions; LG Magna e-Powertrain, a joint venture with Magna International to develop and produce EV powertrain technology; and ZKW Group’s vehicle lighting systems. The LG VS Company successfully turned an operating profit for the first time in the second quarter of 2022, marking a turnaround after 26 consecutive quarters in the negative. Last year, the company recorded sales of KRW 8,649.6 billion and an operating profit of KRW 169.6 billion. It also finished 2022 with an order backlog with a total value of approximately KRW 80 trillion. Infotainment, which combines driving information and entertainment, provides a vehicle’s driver and passengers with enhanced in-car experiences. The heart of any EV, the powertrain – including the motor, inverter and converter – generates and transmits power. Located at the front of the car and integrating electric auto parts and sensors, the lighting system in smart vehicles plays a vital role in maintaining on-road safety. At the core of the company’s business lies its in-vehicle infotainment system (IVI), which employs advanced telematics (vehicle communications module) and a digital cockpit system (head unit). LG’s telematics solution secured an impressive 22.4 percent share of the vehicle telematics market in the first quarter of 2023, while its digital cockpit system has recorded a double-digit market share since 2021. LG’s global partners shared inspiring, congratulatory video messages that were screened at the Seoul event: Ahn Hyung-ki, senior vice president of the Electronics Development Center & Mobility Technology Center at Hyundai Motor Group, said, “LG has demonstrated a dedication to making better products, consistently meeting our requests by solving difficult challenges. We hope that the LG VS Company and Hyundai will continue to work together to lead the automobile industry.” Kwon Hae-young, vice president of the Infotainment Development Center at Hyundai Motor Group, stated, “Participating with LG in the mass production joint ceremony in 2018 was especially memorable for me. I would like to thank LG’s development team for their passion and dedication to our ongoing collaboration.” Jeff Morrison, General Motors’ (GM) vice president of Global Purchasing and Supply Chain, offered these words: “We sincerely congratulate LG VS Company on its 10th anniversary. LG has been a trusted supplier to GM since even before the VS Company was officially formed, and has long proved its commitment to helping our brands provide differentiated in-vehicle experiences. Let’s all stay committed to developing innovative technologies that enhance the driving experience and promote safety on the road.” Julien Battiston, Head of Renault’s Software Defined Vehicle (SDV) Product Line, said, “LG has very talented software engineers and a flexible business model. I hope that we can create more success together in the future.” # # # View the full article

Designed to Seamlessly Integrate With LG TVs, New Video Camera Allows Users to Enjoy Enhanced Interaction and Convenient, High-Quality Video Calling SEOUL, June 28, 2023 — LG Electronics (LG) announces the global rollout of its new Smart Cam (model VC23GA). A Full HD (FHD) video camera with built-in dual microphones and multi-view function, the Smart Cam seamlessly integrates with LG’s webOS-powered smart TVs* to provide enhanced user interaction with a host of premium apps and services. The pairing offers convenient video calling and conferencing, an elevated home fitness experience and much more to cater to the diverse needs of customers as they enjoy various services offered by LG Smart TVs. Compatible with many of the services available on LG TV’s webOS platform, LG Smart Cam opens up a range of diverse and compelling interactive experiences. For example, users can now conveniently connect with co-workers, clients, family or friends via RemoteMeeting, an innovative web-based video conferencing service that also works across PCs, laptops and smartphones. The FHD resolution (1,920 x 1,080) Smart Cam provides smooth, crisp video that looks remarkably clear and lifelike when displayed on LG’s large screen TVs, which are known for their excellent picture quality. Setting up the RemoteMeeting app on LG TV is fast and simple and conveniently eliminates the need for a laptop or PC connection. Moreover, the Smart Cam’s built-in mics mean no extra peripherals are required. Those who enjoy fitness and wellbeing apps will love the benefits of pairing LG Smart Cam with an LG TV. Exercite, a home fitness app that utilizes advanced AI motion- and exercise-recognition algorithms, accurately tracks the user’s body throughout each movement with the Smart Cam to provide real-time feedback on exercise technique – helping users optimize their performance. FlexIt, a platform boasting camera-assisted live one-on-one sessions with top fitness and wellness professionals, takes full advantage of the Smart Cam-LG TV integration. The powerful combo enhances the customized user experience offered by FlexIt, which delivers tailored programs and motivational tips and tricks to support users to achieve their fitness and wellbeing goals and maintain a healthier lifestyle. Additionally, the duo of Smart Cam and LG TV enables new entertainment options including the new selfie app, Fun Mirror and the popular dance tutorial app, 1M HomeDance. Fun Mirror brings users a wide array of filters, fun photo effects and editing options to choose from, while Home Dance by 1M, a collaboration between LG and South Korea’s iconic 1 MILLION Dance Studio, one of K-Pop’s most popular choreography teams, provides a variety of tutorials and dance clips to help users hone their dancing skills. With Smart Cam connected, users can perform alongside the instructor in Camera Mode and learn the choreography of their favorite routines more efficiently. LG Smart Cam’s integrated cover effectively blocks the camera lens when not in use to safeguard users from potential security breaches. Stylish as well as functional, LG Smart Cam has a slim design that fits perfectly with the modern aesthetic of compatible LG Smart TVs launched since 2022, including its lifestyle TV lineup. Attaching firmly with its magnetic connectors, LG’s camera discreetly blends in with the TV to give the appearance of a single device. And thanks to its built-in dual microphone, the new camera ensures crystal-clear voice quality. LG is committed to elevating users’ everyday lives with innovations that deliver exceptional value and differentiated user experiences. The flawless integration of the Smart Cam and LG TV enhances convenience, interactivity and entertainment opportunities for LG TV owners. LG Smart Cam is currently available from LG’s online stores in Korea and the U.S., and is scheduled to roll out in other major markets worldwide. # # # * LG Smart TV models running webOS 23 and webOS 22. View the full article

Visitors Experience LG’s Cutting-Edge Commercial Display Solutions for Guest Rooms, Lobbies, Restaurants, Meeting Spaces and More SEOUL, June 27, 2023 — LG Electronics (LG) is showcasing its new hospitality display solutions in Toronto, Canada, this week at HITEC 2023, the world’s premier hospitality technology tradeshow. From Transparent OLED Signage and Micro LED displays to interactive digital boards and content management solutions, LG is demonstrating a broad range of powerful display technologies and solutions designed to improve guest experiences in hotel rooms, lobbies, meeting spaces and restaurants. LG is introducing the world’s first commercial television sets to feature Apple AirPlay technology support for hotels, offering guests a seamless and secure way to share content from their iPhone or iPad to their guest room TV. Hotel guests will connect iPhone or iPad securely to LG smart hotel TV by simply scanning a unique QR code. With no logins or passwords to remember and no separate app to download, this will be the simplest way for a hotel to enable guests to access their personal entertainment apps and accounts on the big screen in their room. Hotel operators will be able to start offering AirPlay capability on LG smart hotel TVs later this year. AirPlay capability will be available on 2023 LG smart hotel TVs and on recent years’ models as well. Visitors can also see how LG’s commercial display solutions enable a diverse range of experiences and capabilities for specific hospitality scenarios. Starting in the Lobby zone, a 65-inch 4K display shows how hotels can integrate digital art canvases and live content provided by Blackdove and Apollo, a digital art subscription service and LG partner. Located next to this is LG’s cutting-edge Transparent LED Film, which can be applied to glass surface, including windows. In the Reception zone, visitors can experience the “wow factor” and power of LG’s 136-inch, 1.5mm pixel pitch All-in-One LED display, an innovation that includes an embedded controller, an on-board speaker and optional rolling floor stand. The 55-inch LG Transparent OLED Signage, a solution that delivers outstanding picture quality and high transparency, entices HITEC attendees with captivating digital media art. In the Meeting Room Solutions zone, visitors have the opportunity to explore LG’s displays for meeting rooms, with options to suit spaces of various sizes and a range of different user needs. Among these are an impressive lineup of solutions well-suited for use in conference rooms, including the 163-inch, 1.8mm pixel pitch All-in-One LED display, products from the LG One:Quick series and 43- and 55-inch 4K UHD (3,840 x 2,160) screens. Visitors can also check out LG CreateBoard, a 75-inch interactive digital board boasting 40-point multi-touch functionality, 4K resolution and convenient screen sharing via the LG CreateBoard Share application. Next is the Smart Room, which offers glimpse into the digitalized room technologies, including a 55-inch LG Smart TV, smart blinds and smart lights. Along with these, visitors can experience Pro:Centric, LG’s content management solution for hospitality environments. The Suite Room zone introduces LG’s premium 97-inch OLED display, while the Presidential Suite zone impresses with the 136-inch, 0.78mm pixel pitch LG MAGNIT, which provides deep blacks, vivid colors and incredible contrast for immersive viewing experiences. “The LG solutions highlighted at HITEC 2023 offer hoteliers an array of options to suit multiple needs and spaces,” Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “LG is committed to developing innovative hotel display solutions in collaboration with professional companies, with the aim of delivering excellent entertainment experiences that make guests feel right at home.” Visitors to HITEC, the Hospitality Industry Technology Exposition & Conference, can explore LG’s booth (#1809) at the Metro Toronto Convention Centre. For more information about LG’s hospitality-focused products shown at HITEC 2023, visit ​​here. # # # View the full article

A company that understands there’s no place like home, LG is trying to make home life even better through expanding the customer experience offered by its advanced appliances. LG presents consumers with a diverse range of products spanning around 20 different product categories, including home appliances, TVs, information technology and signage solutions. Right now, there are almost 200 million LG smart home appliances delivering customized convenience to people all over the globe. Via its rich ecosystem of products, and with the consent of its customers, the company is actively collecting and organizing data throughout the entire customer journey. Based on the analysis of this data, LG is developing various services and features to further improve the customer experience. By utilizing ‘big data,’ the company is showing how digital transformation (DX) can simultaneously enhance business competitiveness and bring greater value to consumers. LG is applying DX technology to several key areas of its operations, such as product development, manufacturing and sales; improving the way the company works while also creating first, unique and new – or F.U.N. – customer experiences. Let’s take a look at some of the innovative ‘DX-powered’ services that LG is able to provide its customers. Proactive Customer Care Inconvenient and rare though it may be, sometimes, home appliances don’t function as intended. To help avoid any major breakdowns, and the hassle that invariably comes along with them, LG developed a technology that preemptively checks for any potential issues and takes action in advance if any is required. The collection and analysis of home appliance data makes it possible to identify if a product has been incorrectly installed or is being improperly used, flagging the problem before any actual damage is done. LG is expanding this preventive maintenance technology, which is being used throughout its home appliance lineups, by incorporating data-based AI care services. One such service enables the company’s washing machines to notify users when the drum needs cleaning due to laundry contamination or inform them if there is a risk of pipes freezing or bursting due to cold ambient temperatures. Active rather than passive, LG’s AI customer care features can be easily managed using the LG ThinQ app. Upgradable Home Appliances LG’s paradigm-altering ThinQ UP home appliances can adapt to the unique and changing lifestyles of each customer thanks to their impressive upgradability. A first for the home appliance industry, ThinQ UP technology, which allows customers to choose which additional features or functions they download and install, was no small task to develop. In addition to providing a more tailored experience to users, ThinQ UP has helped LG to lower the total cost of developing and testing new functions for its appliances. In the future, ThinQ UP functions will be continuously improved based on customer usage data. In order to deliver innovations like ThinQ UP, it is essential to first gain a deep understanding of how customers live. LG achieves this through analyzing product usage data and a variety of ‘external’ user data, such as whether the user is sensitive to heat, how much water they drink, and whether or not they have pets. Customer Index Developed and managed by LG, the Customer Index provides a wealth of data that the company is leveraging to make its smart home appliances – and related services – even smarter. The Index is helping to extend and enhance the user experience by revealing underlying usage patterns as well as customers’ hidden wants and needs – which LG then addresses by crafting clever, new services linked to its products. In the future, owners of LG Objet Collection products who are interested in interior design will be able to use the company’s interior platform to find décor inspiration and purchase interior accessories that match with the aesthetic of their home appliances. As another example of what could soon be possible, LG’s Styler, washing machine and dryers may be able to connect users with specialist mobile laundry services aligned with their specific needs uncovered through the analysis of usage data. By seamlessly combining products, data and services into a unified whole, LG will create continuous customer experience innovation that delivers unprecedented value and convenience. And through its commitment to implementing DX technologies, the company will keep on growing and refining its ability to help consumers everywhere enjoy healthier, happier lives. Stay tuned to LG Newsroom for the next episode in the Future Tech series. # # # View the full article

According to LG, nothing is more important than providing outstanding customer experiences through its advanced products and services. Driven by its core value of always delivering an ‘Uncompromising Customer Experience,’ LG prioritizes the creation of first-class customer experiences above all else. The company strives to deliver exceptional quality at every stage of the product life cycle, from initial product planning and providing after-sales service to the release of a new model. With this in mind, LG CEO William Cho recently took the time to inspect a service site before Korea’s peak summer season hits. On June 16, the CEO visited the company’s service center in Hongdae – a vibrant, youthful district of Seoul – to look into how preparations for its after-sales service peak season, from June to August, were going. He first examined the status of securing special support personnel in areas where service requests are concentrated, building a system that enables service managers in neighboring areas to provide immediate support so that customers don’t have to wait long at a time when the heat is almost unbearable. The CEO also reviewed the manuals used in the event of natural disasters, such as a heat wave or torrential rain. And as more rain is forecasted this summer, the system has been reorganized to provide immediate recovery support during a disastrous flooding event. CEO Cho then went on home appliance repair calls related to LG’s refrigerators or ACs, which allowed him to listen to stories and feedback from customers in their own homes. “My heart goes out to customers worried about the recent hot and humid weather,” said CEO Cho. “We will continue to do everything we can to respond to and address customer inconveniences on time without delays.” The company has made continuous efforts to make summer as cool and enjoyable as possible. For instance, LG has been conducting AC pre-inspections since March, which involves a service engineer visiting the customer’s home to check the appliance’s performance free of charge. In fact, the company has already made three times more pre-inspections of its ACs than last year. CEO Cho has also talked directly with service managers to better understand the factors that increase their sense of accomplishment and the difficulties they have felt in the field, and to brainstorm new ideas for providing faster, more efficient services. “Symbolic of LG’s customer service, service managers play the most important role in bringing a smile to customers as the real faces of our company,” mentioned Mr. Cho, who continued by reiterating the company’s commitment to discovering various ways to make life good for customers. The company has long prioritized providing quality after-sales services. Since 2002, LG held an internal event called the ‘Service Olympics,’ which challenged service managers to put their service capabilities to the test and share their know-how with other service workers so that every possible appliance issue can be handled swiftly going forward. In March, CEO Cho visited Hi-Teleservice, an LG subsidiary specializing in customer service, to meet customer counseling consultants. Recognizing that a better working environment for customer service pros can lead to excellent customer experiences, he encouraged the introduction of a “balanced work system” that allows them to work from home three weeks per month, as well as activities promoting effective communication in the workplace. The company plans to continue conducting on-site service inspections by executives to best reflect customer feedback into its service policies. “True customer experience innovation begins with listening to the customer and is only complete when that customer is left smiling with satisfaction,” said CEO Cho. # # # View the full article

Converging Technological Excellence and Artistic Brilliance, LG SIGNATURE OLED M Showcased at Special Exhibition Zone SEOUL, June 22, 2023 — LG Electronics (LG) is bridging the worlds of art and technology with its ultra-premium brand, LG SIGNATURE, by sponsoring a remarkable ballet performance of ‘Swan Lake,’ choreographed by the esteemed French ballet master Angelin Preljocaj, at the LG Arts Center SEOUL in South Korea from June 22 to 25. This sponsorship signifies the second occasion where LG SIGNATURE has supported performances at this venue, following its patronage of ‘He Who Falls’ by Yoann Bourgeois in November 2022. A renowned master of modern ballet, Angelin Preljocaj is considered one of the most important contemporary choreographers since the 20th century. After a gap of 4 years since Ballet Preljocaj toured Korea with ‘La Fresque,’ he makes his long-awaited return to Korea. Inspired by the creative vision and imagination that Marius Petipa instilled in ‘Swan Lake,’ Angelin Preljocaj intertwines his own inventive genius to give birth to yet another extraordinary work. One of the highlights of the performance is the captivating group dance sequences, where 25 ensemble dancers gracefully portray the image of wild swans gliding across a lake. In addition to the captivating performance of ‘Swan Lake,’ attendees at LG Arts Center SEOUL will have the privilege of immersing themselves in the LG SIGNATURE exhibition zone, strategically located at the entrance of the LG SIGNATURE Hall. Carefully curated to align with the enchanting concept of ‘Swan Lake,’ these spaces offer a distinctive experience that extends the emotional impact of the performance beyond the confines of the theater. Creating a backdrop reminiscent of a dark lake, the exhibition zone showcases the LG SIGNATURE OLED M (model M3), the world’s first and largest OLED TV. This remarkable display evokes visions of swans elegantly gliding across the water’s surface through the use of its wireless solution. Adding to the captivating TV, a separate Zero Connect Box, responsible for wirelessly transmitting video and audio signals to LG’s cinematic screen, located beside the screen on a swan sculpture adds an artistic touch to the exhibition. In the OLED M special exhibition zone, the wall panels extending on both sides showcase the journey of innovation in LG OLED TVs over the past 10 years. It also introduces the brand philosophy of LG SIGNATURE, which upholds the “Art of Essence,” and the brand theme “LIVE BEYOND,” emphasizing the experience of life becoming art. LG SIGNATURE OLED M is set to make its official debut in the second half of the year. Educating and showcasing the premium value of LG SIGNATURE to customers visiting LG Arts Center SEOUL, LG’s dedicated exhibition and photo zones – open to the public until July 22 – aim to provide a comprehensive and immersive experience that highlights the unique features and exceptional quality of LG SIGNATURE products. Continuously promoting its cultural and artistic endeavors as a way to communicate its blend of artistic values and innovative technology, LG SIGNATURE is the official partner of the Royal Philharmonic Orchestra in the United Kingdom, the American Ballet Theatre in the United States and La Scala opera house in Italy. “We take great pride in the fact that LG Electronics has once again signed a title sponsorship this year, further solidifying our commitment to the arts and culture scene,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “With the LG SIGNATURE OLED M Exhibition zone, we have created a convergence of technological excellence and artistic brilliance aiming to provide audiences with an immersive firsthand experience of the exceptional LG SIGNATURE OLED M, meticulously crafted with our finest technology.” # # # View the full article

Imagine yourself fully immersed in the final scene of a movie. What do you see? The careful arrangement of objects, delicate shades of color and every visual element artfully come together to portray a distinct message. This is known as ‘mise-en-scène’ in the film industry. Mise-en-scène, which was previously only considered by iconic directors, is firmly on the minds of designers at the LG HE Design Lab, who pursue product designs that help people discover the unique beauty in everyday life. Taking a customer experience-focused approach, the team strives to produce versatile designs offering value for diverse needs and preferences – a myriad of lifestyles, packed into one TV. Minimizing a TV’s visual elements help it effortlessly blend into its surroundings, thereby giving users greater freedom to inject their unique personality and style into their living space. With exactly this in mind, the “Gallery Design” of the LG OLED evo G Series, a flush-to-wall form factor that resembles art gallery picture frames, was born. One of the innovations which makes the Gallery Design possible is a special recessed area at the back of the product which allows the TV to seamlessly rest against the wall when combined with LG’s dedicated wall bracket – differentiating the G series from most premium flat-screen TVs, which have protruding back covers to make room for connections and back-firing speakers. Making the LG OLED evo G Series even more of a minimalist’s dream, a razor-thin bezel frame made of sleek, elegantly finished aluminum adds a touch of refinement to the home décor, as well as unlocking immersion of the highest degree so that movie and game nights are always unforgettable. What’s more, the LG OLED evo G Series’ Zero-gap design allows its wall bracket and cables to be stored out of sight for a sleek and clean look. With all the drab TV accessories neatly tucked away, users can finally enjoy their living environment’s aesthetics to the full. This incredible design fully demonstrates the LG HE Design Lab’s efforts to make installation easier while expanding use cases. According to LG’s product designers, all these innovative form factors were born from a unique design approach which aims to conceal, rather than expose. “We tend to believe that designs exist to be detected with the user’s eyes – but more often, obscurity is the superior approach,” explained Jang Yong-hun, senior product designer at the LG HE Design Lab’s Display Design Team. “In the case of LG OLED TVs, visual elements which easily stand out are carefully hidden from view in order to deliver the utmost level of content immersion.” LG’s customer experience-driven approach showcases the boundless evolution of TV design, seamlessly emerging with increasingly diverse lifestyles. Unveiled at CES 2023, the 97-inch LG SIGNATURE OLED M TV features a wireless real-time video and audio transmission technology to eliminate cable clutter, creating endless new ways for homeowners to redefine their space. Leading the way for a reimagined form of home entertainment with new levels of convenience, the LG OLED M and its wireless solution stand out by far among TVs released to date. LG’s designers are conceiving new innovations to ensure the company’s TVs complement every part of your prized home décor. So next time you rearrange your abode, take the full creative rein and become the director of your own scene. For more on how the LG HE Design Lab is setting new standards for the perfect home entertainment experience through groundbreaking designs, keep coming back to the LG Newsroom. # # # * Images simulated to enhance features. May differ from actual use. View the full article