News Reporter

Since CEO William Cho announced the company’s vision of becoming a ‘Smart Life Solutions’ company, LG has made significant changes to various parts of its business and expanded new areas. To celebrate one year since this bold move, the company has launched an advertising campaign showcasing the remarkable progress it has made so far. Titled ‘Connecting Spaces and Future,’ the campaign highlights this vision and demonstrates a strong dedication to innovation, aiming to strengthen its reputation as a leading innovator across various sectors. The campaign features videos showcasing LG’s ongoing transformation into a ‘Smart Life Solutions’ company through an ever-evolving product portfolio. Starting July 27, three videos will be released focusing on its mobility solutions, air solutions and more. This marks the first LG video campaign to focus on the company as a whole since ‘Digitally Yours’ in 2000. The new video content seeks to underscore LG’s mobility solutions and the unique experiences they offer, as well as AI smart home solutions that provide personalized environments, webOS solutions that connect various devices on a single platform, and the core technologies including HVAC solutions that will drive future industries. The mobility solutions video illustrates LG’s efforts to expand home experiences onto the road and deliver unique customer experiences based on three main themes: Transformable, Explorable and Relaxable. It also features the company’s emerging electric vehicle (EV) charging business. The video on its air solutions highlights excellent HVAC technology, including chillers and heat pumps, and a commitment to innovating global solutions that enhance customers’ lives in every space, from residential to commercial. This event is in line with LG’s desire to showcase its innovative efforts beyond the home appliance space. By highlighting other categories and sectors it pioneers, LG aims to resonate with younger audiences and establish a youthful, dynamic brand image. On the first anniversary of the announcement of its ‘Smart Life Solutions’ transformation, LG is expanding its achievements across three new pillars of growth: accelerating B2B (including vehicle components and HVAC), pursuing platform-based services (subscriptions, webOS-based advertising and content, etc.) and exploring new business areas such as EV charging. Notably, after surpassing KRW 10 trillion in sales last year, LG’s vehicle components business carried on in the same form this year by achieving a record-high performance in the second quarter. The company’s commercial HVAC business, which is also growing rapidly, is further diversifying its business portfolio. LG is continuously leveraging its globally competitive HVAC solutions across the entire value chain, from products, technology, production and services, while actively targeting backend industries supporting AI infrastructure, such as data centers. Starting this year, LG launched its smart factory solutions business, integrating AI and digital transformation with the company’s manufacturing and production data. This business undertakes production consulting, develops production methods, equipment and operation systems, and trains production technology personnel. Furthermore, the company expects to secure orders worth approximately KRW 300 billion in supplying smart factory solutions to business clients. Meanwhile, the company is actively expanding its webOS-based advertising and content business from TVs to automotive infotainment, with sales set to exceed KRW 1 trillion this year. LG is accelerating its shift from a traditional product-centric business model to a recurring model that continuously generates revenue through intangible, non-hardware businesses such as subscriptions, content and services. Stay tuned to LG Newsroom to discover LG’s vision in greater detail and get the latest updates on the company’s ongoing transformation into a Smart Life Solutions company. # # # View the full article

LG 1 Extends its Reach to Wider Audience With Premium Free Content and Launch of Rerun Channel in Europe SEOUL, Aug. 14, 2024 — LG Electronics (LG) is set to expand availability of LG 1, the company’s free ad-supported owned and operated channel, to reach a broader audience across Europe. Following a successful launch in the UK and Germany in May, LG 1 will be available later this year in France, Spain and Italy via LG Channels, the company’s exclusive free streaming service. Thanks to notable content partnerships including Lionsgate, Filmrise, NBCUniversal and Fremantle, LG has curated owned-and-operated channels to deliver a wide range of popular and premium content, demonstrating the company’s commitment to elevating the viewing experience for users in European markets. Since its launch in the UK and Germany, LG 1 has rapidly climbed the LG Channels rankings to claim one of the top spots in viewing hours. The channel leads the way with titles such as the exclusive first-window premieres of Paul T. Goldman and Wong & Winchester as well as hit shows Nashville, Boss, Graves, The Royals, Houdini, The Girlfriend Experience, Sliders, Quantum Leap, Twelve Monkeys, New York Undercover, Mutant X, Relic Hunter, Andromeda and Anna Pihl.* Following the success of the recent launch, LG is ensuring that LG viewers don’t miss a thing with the launch of the LG 1 time shifted channel, now live in the UK and Germany, enabling viewers to watch the channel one hour after the original broadcast. LG is also building on the momentum of LG 1 in the UK and Germany by extending the flagship owned-and-operated channel to other regions in Europe, including France, Spain and Italy. The channel will greatly enhance the quality of viewing in these regions with a broader selection of premium content. What’s more, LG Channels has introduced a dedicated Kids & Family tab in the UK, Germany, France, Italy and Spain, allowing families to easily explore channels specifically tailored to children, including Beano TV, Narrative and Wildbrain.* In addition to expanded content in Europe, LG recently launched a curated premium owned-and-operated channel in the US called LG Channels Showcase, which is powered by partnerships with a wide range of film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment. LG Channels Showcase also boasts original content such as award-winning series LG Presents: The Rivalries, The Taste of Tennessee and the recently announced Estate of Survival, the company’s first reality competition series, which will be available on LG Channels in more than nine countries, including the U.S., Canada, Australia, Korea and markets in Latin America. The series now also streams on LG Channels Showcase, with two episodes to be released back-to-back weekly. LG is dedicated to elevating the viewing experience for users around the world, expanding investment in partnerships and UI enhancements to deliver a more intuitive and personalized experience that aligns with viewers’ interests. # # # * Titles vary by market. View the full article

New Reality Competition Series Introduces a Smarter Home Lifestyle With LG Electronics, the Most Reliable Line of Home Appliances in the United States SEOUL, August 13, 2024 — LG Electronics (LG) is set to launch its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct in nine countries, including the U.S., Canada, Argentina and Chile1 as well as LG Channels. This brand-new series, which features six exciting episodes, follows the residents of the Estate of Survival mansion as they compete against each other in a variety of challenging missions. By completing these missions, contestants earn home appliances and other items to furnish the spacious abode and, just as importantly, avoid elimination. The last resident standing wins the Estate of Survival ultimate prize: USD $100,000. In Estate of Survival, contestants compete to acquire household goods, including LG ThinQ-enabled appliances. LG’s appliances are designed to provide exceptional customer experiences and deliver the next-level convenience of the company’s smart lifestyle vision – the Zero Labor Home. Trusted by consumers worldwide, LG has been named the most reliable appliance brand in the U.S. by a leading consumer publication.2 “An engaging and highly-entertaining new reality competition show with a unique premise, Estate of Survival is the ideal platform for showcasing the latest lifestyle innovations from LG, America’s most reliable line of home appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. The new series will introduce viewers to a wide range of sophisticated LG home appliances, including the InstaView refrigerator with LG’s exclusive Craft Ice (slow -melting, round ice), the wall oven and induction cooktop range featuring the Scan-to-Cook function, the Smart Top Control Dishwasher with 1-Hour Wash & Dry, QuadWash® Pro, TrueSteam® and Dynamic Heat Dry, the CordZero stick vacuum and the PuriCare air purifier. Once appliances are installed, contestants enjoy a multitude of time-saving benefits, from washing and drying a load of laundry in under two hours with the LG WashCombo All-in-One laundry solution, to faster cooking and clean up with LG ovens’ Scan-to-Cook and EasyClean features. Scan-to-Cook allows users to send the optimal cooking settings for select frozen meals straight to the oven simply by scanning the barcode on the product packaging. Always seeking new ways to make the home appliance customer experience even better, LG developed ThinQ Care, which provides helpful alerts to prevent incorrect appliance usage and smart diagnosis to reduce the need for costly and inconvenient service technician visits. The first two episodes of Estate of Survival will arrive on Prime Video via Prime Video Direct in the U.S. on August 12 and in several other countries soon after. LG TV owners will be able to enjoy the series for free on-demand via LG Channels – the company’s free, premium streaming service – in more than 9 countries, including the U.S., Canada, Mexico and Australia.3 The series will also stream on LG Channels Showcase (Channel #999), LG’s first curated channel featuring fan-favorite movies and LG exclusives. Two episodes will premiere back-to-back weekly on Monday nights, starting Monday, August 12 at 8pm EST. # # # 1 Estate of Survival is set to launch on Prime Video in the following countries: Argentina, Brazil, Canada, Chile, Ecuador, Mexico, Panama, Peru and the U.S. 2 Consumer Reports evaluates the reliability of home appliances, including refrigerators, dishwashers, over-the-range microwaves, ranges, cooktops, wall ovens, washing machines and dryers, based on the failure rate of approximately 528,800 appliances over a five-year period. LG Electronics received the highest score among all manufacturers producing all eight products under evaluation, from 2012 to 2022 in “the most reliable appliances brand”. 3 Estate of Survival will be available to watch on LG Channels in Argentina, Australia, Canada, Chile, Colombia, Republic of Korea, Mexico, Peru and the U.S. View the full article

Imagine a world where every moment is savored and each experience deeply cherished. This life of fulfillment is no longer a distant dream but a reality, thanks to LG’s bold optimism and relentless drive to innovate. The company’s goal is to shape a future where it’s easy to appreciate the smaller things in life and where Life’s Good for everyone, no matter where they live. In line with this dedication to creating a happier, more connected future for all, LG Saudi Arabia organized its first-ever K-POP World Festival on August 3 at JAX District’s Cultural and Art zone in Riyadh. To foster cultural unity and mutual respect, LG invited the nation’s biggest K-pop enthusiasts to promote a special and vibrant cultural exchange between Saudi Arabia and South Korea. The warehouse was packed with excited fans, who created an incredibly energetic atmosphere as each act performed. The local fan base’s devotion to the world’s fastest-growing music genre was demonstrated by the hundreds of people outside who couldn’t get inside, decked out in traditional clothes like hijabs and abayas while singing and dancing to their favorite Korean songs. The festival was a perfect picture of how K-pop has found a special place in Saudi hearts, harmonizing with the local culture. With 30 teams from across Saudi Arabia competing in the preliminaries, the best 10 progressed to the final. After a fiercely contested final showdown, the coveted title was awarded to the Saudi female trio dance group, Everlast, who captivated the audience with a dynamic performance and their undeniable talent. This victory qualifies Everlast for the K-pop festival finals which will be held in Changwon, South Korea, in October. The winners each received a premium LG product, such as an XBOOM speaker, CineBeam Q projector, LG InstaView Refrigerator or LG OLED Posé TV. These high-end prizes, which reflect LG’s dedication to recognizing top talent and promoting technological innovation, were also showcased during the festival to let attendees interact with and experience the company’s latest offerings in person. Under the partnership of the Korean Embassy in Saudi Arabia, the Ministry of Culture of Saudi Arabia, the Saudi Entertainment Academy (SEA) and LG, this vibrant celebration of two unique cultures underscored the strengthening cultural and diplomatic relations between the two nations. For further updates on the company’s ongoing endeavors to foster distinctive cultural exchanges and support innovation across the world, stay tuned to LG Newsroom. # # # View the full article

Home is where the heart is, and it’s also often the best place to start when you’re seeking to make a positive difference in the world. A prime example is the ‘home electrification’ trend, which, in a nutshell, helps drive sustainability by replacing fossil fuel-powered household appliances with cleaner and more efficient electricity-driven ones. Home electrification includes the installation of electric appliances and heating and cooling systems, such as heat pumps, which transfer heat from one place to another by circulating refrigerant. Heat pumps provide the practical benefits of year-round indoor comfort and lower utility bills. When integrated with solar panels and battery storage systems, they take things a step further – empowering homeowners with energy independence and the ability to power their homes during outages. According to a study published in the peer-reviewed scientific journal Joule, electrification could reduce greenhouse gas (GHG) emissions in the residential sector by 36 to 64 percent and cut overall GHG emissions in the U.S. by 5 to 9 percent.1 To accelerate the transition to electrification, many governments are now offering incentives and subsidies, such as those included in the U.S. government’s Inflation Reduction Act, to encourage the adoption of energy-efficient home technologies.2 Electrifying your home with LG brings the compelling advantages of the company’s industry-leading core-tech and extensive lineup of sophisticated, energy-efficient products. LG’s innovative core components, including reliable, high-efficiency motors, ensure unparalleled performance and energy-savings across a variety of home appliances. The company also provides the seamless connectivity and easy energy management with ThinQ Energy, compatible with a comprehensive range of LG appliances and HVAC systems. The LG Home Energy Platform, centering on the Energy Storage System (ESS), optimizes energy usage to prevent waste and emissions, and enables smart control of connected home appliances. Many of LG’s products, which help reduce carbon emissions and enhance energy efficiency, are eligible for rebates. From ENERGY STAR® certified induction cooktops to low energy-consumption, low-emissions HVAC systems, LG offers a diverse array of cutting-edge solutions that can drastically decrease household reliance on fossil fuels and boost efficiency at the same time. Among these are water heaters equipped with heat pumps, and innovative laundry solutions like the impressive WashCombo washer-dryer with Inverter HeatPump. Embracing home electrification is an investment in a cleaner, healthier future. With LG’s energy-efficient appliances and core technologies, you can transform your living space into an all-electric abode – shrinking your energy footprint, minimizing your environmental impact and making a positive difference in the world. To learn more about LG’s solutions with energy efficiency for home electrification, stay tuned to LG Newsroom and White Paper on Home Electrification at LG HVAC Blog. # # # 1 www.cell.com/joule/abstract/S2542-4351(24)00049-7 2www.energy.gov/scep/home-energy-rebates-programs View the full article

Company Expands the High-Efficiency Small-to-Medium Capacity Lineup to Provide Stable Heating Performance to More European Households SEOUL, Aug. 8, 2024 — LG Electronics (LG) is unveiling its all-new Therma V R290 Monobloc 7- and 9-kilowatt (kW) air-to-water heat pumps (AWHP) at IFA 2024 in Berlin, Germany, from September 6-10. Following the successful launch of the large capacity models (12, 14, 16kW) at last year’s IFA, the new Therma V models come with an advanced compressor that unlocks greater efficiency and a more sophisticated design that blends seamlessly into the surroundings. With the mandatory implementation of Nearly-Zero Energy Buildings (NZEB) standards across Europe,1 AWHPs are gaining popularity for their ability to reduce carbon emissions and handle energy supply uncertainties. For new constructions, medium- and small-capacity models are more suitable, making LG’s new 7- and 9 kW models ideal for the European market. Additionally, LG is establishing an Air Solution Research and Development (R&D) Lab in Frankfurt, Germany, to develop high-efficiency heating, ventilation and air conditioning (HVAC) solutions tailored to Europe’s diverse local climates. Highly Efficient Operation Proactively responding to tighter F-gas regulations2 and Europe’s preference shifting from traditional boilers to AWHPs, LG has adopted the R290 refrigerant for its Therma V R290 Monobloc. This natural refrigerant boasts a Global Warming Potential (GWP) of 3, far lower than the refrigerants commonly used in heating solutions. With an energy rating of A+++,3 this advanced solution reduces carbon emissions by up to 79 percent compared to conventional boilers by sourcing its energy from heat in the air.4 Customers upgrading to the Therma V can expect to increase their household energy efficiency significantly.5 The latest Therma V AWHP leverages LG’s advanced compressor to unlock new levels of energy efficiency and performance in colder climates. The lower positioning of the compression process helps ensure a more stable operation and smaller energy bills, while the system enables a water output of up to 75 degrees Celsius, even when it is minus 15 degrees Celsius outside. Courtesy of the all-new compressor, both AWHP models operate at a quiet 49 dB(A) at 7kW and 50 dB(A) at 9kW.6,7 LG’s Shaft Through structure enhances stability and reduces friction, thereby minimizing noise and vibration, particularly during low-load operation. What’s more, the upgraded biomimetic innovations all contribute to the fan’s quiet operation. A More Sophisticated Design Therma V R290 Monobloc features a sleek one-fan design that effortlessly harmonizes with various home designs and building exteriors. The outer casing of LG’s latest AWHP solution uses a sophisticated black tone that complements any color, while the unit’s grille features a distinctive wave pattern and understated dark grey finish. Its compact design allows it to fit under most windows without obstructing the view, making it a practical, aesthetically pleasing addition to any property. Smart and Simple Integration LG’s new AWHPs are designed to seamlessly integrate with various indoor units through simplified installations, enhanced flexibility and customized options – control, hydro and combi units – that cater to different installation environments. The streamlined design guarantees a more efficient, hassle-free set up, while the company’s Building Energy Control (BECON) cloud lets the installer or service partner update its firmware remotely, saving time and effort.8 Additionally, the new models offer easy and convenient control and energy monitoring through LG’s ThinQ, creating an integrated Home Energy Platform with Energy Storage System (ESS). “LG’s latest Therma V R290 Monobloc offers Europeans a broader range of capacity options while delivering enhanced performance and user comfort,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue leveraging its differentiated competitiveness in high-efficiency energy technologies and key component solutions to offer a product lineup tailored to regional needs.” Attendees can visit LG’s booth (Hall 18, Messe Berlin) between September 6 and 10, where they can explore the company’s latest energy-efficient innovations for a better life. # # # 1 According to the European Commission, all new buildings in the EU are required to be ‘nearly-zero energy buildings’ since 2020 (energy.ec.europa.eu/topics/energy-efficiency/energy-efficient-buildings/nearly-zero-energy-and-zero-emission-buildings_en). 2 The R290 refrigerant aligns with the revised F-gas regulations, which ban the use of HFC refrigerants with a GWP of 150 or more starting from 2027. 3 Seasonal space heating efficiency rating of A+++ at 35 degrees Celsius LWT and A+++ at 55 degrees Celsius LWT, in accordance with EN 14825 in the European Commission Regulation (EU). 4 This simulation result is based on conditions under average climate & Low temperature (35 degrees Celsius) and may differ from actual values since various assumptions have been used. Carbon emission rates are calculated for space heating only of LG THERMA V R290 Monobloc 9kW. Compared boiler is general condensing boiler irrelevant specific brand and Annual Energy Consumption is assumed to cover same annual heating demand with LG THERMA V R290 Monobloc 9 kW. Annual CO2 emission is simulated based on Annual Energy consumption and the Carbon intensity of the power sector in the EU in 2023 and 56.1 t-CO2/TJ is considered for calculation of CO2 emission of gas boiler. 5 The new Therma V Monobloc boasts a Seasonal Coefficient of Performance (SCOP) up to 5.2. based on conditions under average climate & low temperature (35 degrees Celsius). SCOP is based on EN14825 and actual efficiency may vary depending on specific installation and operating conditions. 6 A noise level of 49-50 dB(A) is generally considered quiet. For reference, a whisper is around 25 dB(A), a normal conversation is about 60 dB(A) and a household refrigerator typically operates at approximately 50 dB(A) (noiseawareness.org/info-center/common-noise-levels/). 7 Actual noise levels may vary depending on the usage environment. 8 Products that form the Home Energy Platform, such as the Energy Storage System, solar panels and Building Energy Control (BECON) clouds, are sold separately. Product availability may differ by region. View the full article

With the Theme of ‘Experience, Affectionate Intelligence Home,’ LG’s IFA Exhibit to Highlight Company’s ‘AI Home’ Vision and AI-Powered Appliances SEOUL, Aug. 7, 2024 — LG Electronics (LG) is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2024, taking place from September 6-10. Under the theme Experience, Affectionate Intelligence Home, the company will present its comprehensive and inspiring vision for the next chapter of the AI home. At LG’s large-scale booth, located in Hall 18 at Messe Berlin, visitors can experience the elevated quality of life made possible by the company’s diverse lineup of AI home solutions. In addition to introducing its newest offerings powered by Affectionate Intelligence, LG will demonstrate its considerable progress in realizing the AI home of the future and reaffirm its strong commitment to leading a new era of AI innovation. Those unable to attend IFA in person can still learn all about LG’s AI home appliance showcase through the LG Booth video, which will be available on the LG Global YouTube channel (www.youtube.com/@LGGlobal) starting September 6. # # # View the full article

As a global corporate citizen, LG has long been committed to shaping a sustainable and equitable future for all. These efforts have not gone unnoticed, with S&P Global recently recognizing the company’s dedication to a greener future in this year’s Sustainability Yearbook. Photo credit: S&P Global The annual S&P Global’s Sustainability Yearbook is based on the S&P Global Corporate Sustainability Assessment (CSA) from the previous year, which comprehensively evaluates each company’s sustainability practices. The CSA has been comparing companies across 62 industries via industry-specific questionnaires for 25 years. LG received high scores in this year’s assessment, particularly in the areas of environment and governance. In the environmental sector, LG achieved perfect scores in resource circularity, including energy, waste and water management, and scored major points for its systematic climate strategy. On July 18, LG attended the 2023 S&P Global Sustainability Awards Ceremony held in Seoul to accept the highly sought-after accolade in person. In the ‘Leisure Equipment & Products and Consumer Electronics Industry category, LG received a score of 71 out of 100, the highest among 109 companies, earning it a place in the prestigious ‘Top 1%’. Out of the 9,400 companies across 62 industries evaluated, only 66 companies made the ‘Top 1%’, and only 6 of them are from South Korea. Since announcing its target in 2019 to achieve net-zero carbon neutrality at the manufacturing stage by 2030, LG has been actively addressing the climate crisis. It became the first domestic appliance company to have its greenhouse gas reduction targets verified by the Science Based Targets initiative (SBTi). In the 2023-2024 Sustainability Report, LG disclosed its greenhouse gas emissions by calculating all 15 scope 3 emission categories. The company is also expanding its use of recycled plastics and developing paper cushioning materials for packaging, aligning with its efforts to accelerate plastic reduction initiatives. Regarding corporate governance, LG’s corporate ethics, innovative management and transparent disclosures have been commended. To foster an environment where every employee worldwide can uphold its corporate ethics, LG has distributed its Code of Ethics and Code of Conduct in over 10 languages globally. This year, it introduced a unified Human Rights Principle to establish a consistent policy across borders, demonstrating the company’s respect for human rights and commitment to international standards. Moreover, following the designation of LG Smart Park in Changwon as a Lighthouse Factory by the World Economic Forum in 2022, the company’s Tennessee plant in the US achieved the same recognition last year, establishing a track record of successful innovative management practices. To realize its Better Life For All vision, LG established six strategic tasks for ESG management last year, focusing on two key areas: the ‘3Cs’ for the planet (carbon neutrality, circularity and clean technology), and the ‘3Ds’ for the people (design for all, decent workplace and diversity & inclusion). To address the ‘3Cs,’ LG has been working on its transition to renewable energy, expanding waste recycling, developing highly efficient products and utilizing more eco-friendly materials. The ‘3Ds’ focus on ensuring the highest standards of safety, health, labor rights and human rights across the entire supply chain, while promoting the recruitment and development of women and people with disabilities, all the while improving the accessibility of its products and services. To honor its commitment to realizing a Better Life for All, LG remains steadfast in its dedication to creating value for society. Recognized globally for its outstanding achievements in ESG management, the company will continue to fulfill its responsibilities and roles in the economic, environmental and social sectors. Stay tuned to LG Newsroom and discover more ways LG is promoting sustainability worldwide. # # # View the full article

LG OLED TV had a rendezvous with Hollywood experts. The meeting took place at Picture Shop, a post-production company located on Sunset Boulevard in Los Angeles. Since its establishment in 2016, Picture Shop has been responsible for the post-production of not only films but also original series for major streaming platforms. Through collaborations with colorists and sound engineers operating primarily in North America and the U.K., Picture Shop has cemented its position as a global leader in the industry. The reason for LG OLED TV’s visit to Picture Shop in the fourth week of May was clear. Professionals in the field no longer limit themselves to theatrical settings. With audiences increasingly seeking comfortable viewing experiences at home, it is essential to ensure that images are refined for television as well. For these experts, LG OLED TV is the ultimate partner. Thanks to its vivid picture quality, supported by “Perfect Black,” many color grading studios already use LG OLED TV as their standard review monitor during post-production. With keen anticipation, colorists Walter Volpatto and John Daro; cinematographer and ASC associate member Tim Kang; Edu Grau, ASC, AEC; cinematographer Christopher Blauveldt; and Amy Vincent, ASC visited Picture Shop to review the new 2024 LG OLED TV. The feature that undoubtedly captured the experts’ attention was “Dynamic Tone Mapping Pro.” This feature allows viewers adjust settings for screen brightness and detail to their preference using the remote control. LG’s proprietary “Affectionate Intelligence” (Affectionate AI) technology identifies the peak luminance of HDR content being played and preserves the brightness within the display’s maximum luminance limit according to the viewer’s preference. This allows viewers to customize the preservation details of the high grayscale (around of highlight), creating the desired picture quality. This way, LG OLED TV not only offers a better viewing environment but also provides the convenience of displaying the desired picture according to the user’s needs. Cinematographer Edu Grau was impressed, noting, “Its precision and adjustability will be a significant benefit for viewers.” Another aspect of the LG OLED TV panel that captivated the attendees was its reduction of light reflection and perfect black. Being a self-emissive display without the need for additional light sources, LG OLED TV maintains contrast under any lighting condition. With each self-lit pixel, the Pixel Dimming technology enables perfect black levels and detailed color expression. Colorist John Daro expressed satisfaction, saying, “I could experience very dark and extreme black,” with cinematographer Tim Kang agreeing, “LG is the best at rendering blacks.” Delighted by the LG OLED TV panels’ ability to display brighter bright areas and darker dark areas, the attendees unanimously remarked, “It’s great to have a TV that allows us to enjoy the visuals as filmmakers intended, right in our homes.” Now, let’s hear from the experts themselves, with interviews with cinematographer Christopher Blauveldt and colorist Walter Volpatto. LG OLED TV: Satisfactorily Expressing Content as Intended by the Creator Interview with Christopher Blauveldt, cinematographer of May December and First Cow How did you feel about attending the roadshow? I gained valuable insights. I was impressed by the many achievements of LG OLED TV, particularly how they addressed the issue of light reflection on the TV screen, which allows viewers to see dark parts of the image clearly. The Dynamic Tone Mapping Pro feature was also outstanding. Overall, LG OLED TV’s ‘perfect black’ enhances screen detail and tone while preserving highlights perfectly, which I appreciated. What did you like about the Dynamic Tone Mapping Pro feature? It’s great because it allows discerning viewers, including filmmakers, to watch content on TV without losing the image’s highlights and maintaining detail even in very bright scenes. I can’t wait to show this to my colleagues and directors I work with. Do you have any recommendations for LG OLED TV settings for viewers watching movies at home? I recommend turning on Filmmaker Mode when watching movies. It kills me to think of someone watching a film in HD mode with High Frame Rate, as it doesn’t properly convey the filmmakers’ intentions. Directors like Martin Scorsese still put a lot of thought into how their work is presented to the world, and so do I. That’s why I’m grateful for Filmmaker Mode. I hope all viewers will click that button to watch movies as the creators intended. Which films would you recommend watching on LG OLED TVs? Experiencing the rich colors and contrast of LG OLED makes me want to watch Wong Kar-wai’s In the Mood for Love. I also recommend Kes by Ken Loach, one of my favorite films, and Ida by Pawel Pawlikowski, which beautifully showcase the sharp contrast unique to black-and-white films, for watching on LG OLED TV. Birth by Jonathan Glazer, shot by cinematographer Harris Savides, ASC, is another film I’ve watched many times in theaters and on TV. It will truly shine on an LG OLED TV screen. LG OLED TV: Home Entertainment with Theater-Quality Viewing Walter Volpatto, colorist for Megalopolis and Star Wars: Episode VIII — The Last Jedi What are the strengths of LG OLED TV that you experienced at the roadshow? One of the issues you might encounter when watching TV in a typical home environment is screen reflections caused by light sources. However, the LG OLED TV panel saw today almost eliminates these reflections, achieving the desired black even in environments with minimal light. This enhances the screen’s detail and contrast without losing color tones. It’s an excellent panel even when direct light is shining on it. If you want a cinematic experience at home but can’t have a full theater setup, LG OLED TV offers the closest experience. I have a 65-inch LG OLED TV, but seeing this makes me want to upgrade to a 90-inch for a more immersive experience. How did the screen look with Dynamic Tone Mapping Pro applied? As a professional, I was impressed with LG OLED TV’s Dynamic Tone Mapping Pro feature. We always think about how to make the screen look more elegant and impressive when the TV’s luminance signal is strong. With the Dynamic Tone Mapping Pro feature, viewers can adjust the screen’s brightness, allowing professionals to place the light exactly where they want it. Is there another feature of LG OLED TV that you recommend for users? Above all, I would recommend using Filmmaker Mode. It ensures the screen is well-calibrated, delivering images as the creators intended. Also, when watching movies on TV, instead of complete darkness, I suggest having a faint light to reduce eye strain. Enjoy LG OLED TV with an 80% dark gray background and a 5.1 surround system. Which films would you recommend watching on LG OLED TVs? I recommend the feature-length documentary Fathom, which I worked on as a colorist. This film follows whale researchers and is like a window overlooking the sea. It would be truly impressive to watch it on an LG OLED TV. For more immersive movie watching experience, visit the LG OLED Movie Club. This story was edited from an editorial feature article published in CINE21 by Nam Sun-Woo with photography by Ha Jin-kyung. # # # View the full article

Company’s Latest Innovation Provides Enhanced Protection Against Screen-Yellowing for Digital Signage Used in Outdoor Environments SEOUL, Aug. 1, 2024 — LG Electronics (LG) is introducing its advanced Anti-Discoloration technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight. This innovative tech simultaneously safeguards display quality and performance stability, ultimately helping extend the lifespan of LG digital signage used in outdoor environments. LG is the first company to achieve UL verification for the display anti-discoloration characteristic technology for digital signage. LG developed a comprehensive testing methodology and defect-evaluation criteria, and UL Solutions independently assessed the product to the criteria in support of LG’s marketing claim. Prior to this, there were no internationally recognized standards or testing methods for measuring a display’s resistance to screen-yellowing. The use of outdoor displays in settings such as drive-thru restaurants, bus stops, schools and sports stadiums has become commonplace in recent years and is steadily increasing across a variety of B2B sectors. However, prolonged exposure to sunlight can cause the screens of these versatile display products to turn a yellowish color over time. LG’s Anti-Discoloration technology helps address this issue, reinforcing the quality and durability of the company’s outdoor digital signage solutions. LG developed its protective technology to provide better value to B2B customers utilizing digital signage in outdoor environments. The company’s research indicated that customers were having to replace their outdoor signage products at a faster rate and experiencing service interruptions due to persistent discoloration issues. To address these pain points, LG’s outdoor displays with Anti-Discoloration technology also incorporate advanced thermal solutions and panel materials for added reliability, even in the toughest of conditions. UL Verified product incorporating Anti-Discoloration technology has already been implemented in several of the latest LG high-brightness outdoor signage products, with plans to expand its application to a wider range of solutions in the future. “Our UL Verification of products with Anti-Discoloration technology actively reinforces the performance and quality of our digital signage products,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “Through targeted research and development programs, we will continue to identify and resolve any inconveniences that detract from the overall LG digital signage experience, thereby continuously enhancing customer satisfaction and trust.” To learn more about LG’s digital signage solutions with Anti-Discoloration technology, please visit www.lg-informationdisplay.com/product/digital-signage/high-brightness. # # # View the full article

With art’s innate ability to inspire and transform our perceptions on life, LG has long championed its intersection with the most cutting-edge technology. This commitment led to the launch of the LG OLED ART project, which showcases vibrant digital canvases that celebrate the beauty of art through millions of self-illuminating pixels. This initiative has already recreated several masterpieces from world-renowned artists and fostered collaborations with some of the most distinctive contemporary artists on Earth. In line with this initiative, LG Vietnam recently kicked off ‘The Future Becomes Now’ digital art exhibition on the first floor of Lotte Mall West Lake. This exhibition plunges visitors into the latest OLED masterpieces, highlighting a decade-long commitment to pioneering OLED technology. To curate one of the most interactive and multi-sensory art experiences the nation has ever seen, LG Vietnam collaborated with the skilled Vietnamese visual artists of Fustic Studio. The result is an immersive art gallery experience that guides visitors on a journey through the interconnectedness of all things, from the harmonious cycles of nature to the universe and technology. The artworks on display are being showcased on a massive canvas comprised of six expansive LG OLED TVs. Visitors can even add to each artwork’s beauty through interactive hand gestures inspired by LG OLED evo M4’s revolutionary Zero Connect technology. With cameras in front of the TV and a system behind tracking visitors’ movements, guests can create and interact with the artwork on the screen. One of the exhibition’s focal points is its multi-sensory experience space, which reflects a contemporary trend in art viewing that seamlessly integrates sound, materials and light. Visitors can fully immerse themselves in a futuristic vision where technology and digital data harmonize with nature and the universe. Fustic Studio drew much of its inspiration from LG’s dedication to pushing technological boundaries and enriching user experiences, particularly through the breathtaking beauty of LG’s OLED masterpieces. The exhibition also gives visitors the opportunity to explore the company’s newest OLED TVs, which come with comprehensive upgrades designed to meet consumers’ entertainment needs by excelling in four key areas: freedom, intelligence, immersion and style. In the “Beyond Freedom” zone, visitors can experience the world’s first wireless 4K 144Hz OLED TV, the LG OLED evo M4. This model uses the Zero Connect Box to eliminate clutter from wires and peripheral devices, giving home designers the freedom to install their TV wherever they choose. LG has also enhanced the user experience by applying the latest α (Alpha) 11 AI processor to its new OLED evo M4 and G4 series, enabling them to go “Beyond Intelligence.” This upgrade delivers four times faster AI performance, 70 percent enhanced graphics performance and 30 percent faster processing speeds compared to the previous generation. In addition, the 2024 LG OLED TV lineup promises to take users “Beyond Immersion” with screen sizes ranging from 48 to 83 inches. Even LG’s largest OLED TVs retain that trademark ultra-thin design, exuding luxury and making any living space sleeker and more stylish. The exhibition also introduced products that go “Beyond Style,” including the new LG Object Posé and LG StanbyME with various improvements. Among them, the newest Posé model uses a new OLED evo display as well as the latest Alpha 9 AI Gen 7 processor. The LG X Fustic Studio art exhibition highlights the close relationship between art and technology through truly inspiring works. Stay tuned to LG Newsroom to discover more initiatives that showcase LG’s latest innovations in uniquely captivating ways. Contributed by LG Vietnam # # # View the full article

LG is committed to enhancing daily life through the synergy of art and technology, infusing each product lineup with equal measures of innovation and design. Even appliances primarily focused on functionality are now crafted with an eye for design versatility, as exemplified by the company’s high-performance air conditioners. At the end of June, LG Poland unveiled its latest ARTCOOL and DUALCOOL air conditioners at a special event held at Warsaw’s Grand Theatre and National Opera. This presentation highlighted the unique blend of advanced technology and sophisticated aesthetics that define these air conditioners. This event showcased LG’s most visually striking air conditioners to date, offering ballet and opera enthusiasts a chance to experience firsthand how modern technology and art can create a new level of appreciation for both realms. As the venue is home to the Polish National Ballet, the presentation featured a photograph exhibition by Ewa Krasucka, an artist who has dedicated more than two decades to capturing the beauty of dance. Krasucka’s stunning images of ballet dancers in elegant poses were displayed throughout the venue, blending harmoniously with the theatre’s sophisticated interior and LG’s air conditioners. Photo credits: Polish National Opera LG’s energy-efficient ARTCOOL Gallery air conditioners are distinguished by their design, which seeks to complement the space instead of disturbing it. The LG ARTCOOL Gallery LCD mode features a screen that display images and receive photos from smartphones, while the photo version allows users to showcase their favorite artwork, adding a personalize touch to their space. LG ARTCOOL air conditioners not only deliver comfortable room conditions and high energy efficiency, but they also introduce new design elements to home interiors, as demonstrated by the visualizations created by Paweł Jurkiewicz Studio alongside Adriana Ponikiewska of adpo studio. Photo credits: Paweł Jurkiewicz, Adrianna Ponikiewska “My dedicated tenement interior presents the aesthetic values of the LG ARTCOOL Gallery air conditioner. Its ambiance was curated to show how even technical elements, like an air conditioner, can blend into a classic apartment with ease,” said interior designer Paweł Jurkiewicz. “Thanks to its technical properties, the air conditioner can hang as low as 150 centimeters above the floor, like a picture frame, which served as the inspiration for the LG ARTCOOL Gallery model. A typically masked device has become a decorative element, giving designers the freedom to choose its perfect location. On one hand, the air conditioner promises efficient operation, while on the other, users need not worry about it visually disturbing the décor’s harmony.” Photo credits: Paweł Jurkiewicz, Adrianna Ponikiewska LG consistently demonstrates that its products combine innovation with premium design, offering solutions that enrich and facilitate consumers’ everyday lives to ensure ‘Life’s Good.’ For more stories on how the company is redefining the design of home appliances, whether they’re in clear view or not, please visit LG Newsroom. Contributed by LG Poland # # # View the full article

Celebrated annually on June 5, World Environment Day presents a vital opportunity to raise awareness about environmental issues and take action to protect our planet. This year, LG offices around the world participated in tree planting initiatives, engaging with local communities to create a better environment for all. LG Singapore kicked off its activities this June with a tree planting event that brought together employees and environmental enthusiasts under the OneMillionTrees movement. More than seventy employees gathered at Camp Road to plant 50 trees in the cosy Tanglin area. The seven species planted included the dwarf powder puff tree, batoko plum tree, pink kopsia tree, white chempaka tree, frangipani tree, spicate eugenia tree and the river tarenna tree. These species play a vital role in enhancing Singapore’s ecosystem and natural landscape. Employees eagerly rolled up their sleeves to dig plots and transfer saplings to their new homes, working together with a shared purpose to contribute to the local community. Welfare packs were given to the participants to ensure that everyone stayed hydrated during the planting session. LG’s tree planting efforts contribute to broader environmental goals, such as combating climate change and preserving biodiversity. By taking action at the local level, LG Singapore demonstrates its commitment to worldwide sustainability efforts and a greener future for generations to come. Joining in on the action, LG Argentina hosted a tree planting activity as part of the company’s voluntary corporate social responsibility (CSR) activities. For the second consecutive year, LG Argentina participated in the Plantarse Urban Forests Program, leading local environmental initiatives. The partnership has already seen more than 750 trees planted, representing an estimated CO2 reduction of 145,000 kilos. Plantarse is an organization that promotes sustainability and cultural change through a combination of approaches, themes and funding sources to address social and environmental issues. Thirty-five LG volunteers ventured to an ecological reserve to recreate the area’s original ecosystem. This activity is one of many environmental and CSR initiatives that LG conducts in collaboration with numerous non-governmental organizations such as Plantarse and Fundación Sí. LG Argentina also took part in native forest regeneration efforts in Pampa de Achala, Córdoba, planting 125 trees. Dominated by the endemic Tabaquillo species, these high altitude forests required participants to trek up the mountain with tools, plants and irrigation systems. Last but not least, LG Vietnam planted trees at a local university to show the company’s dedication to ‘Life’s Good’ and making the planet a better place for all. Aligned with the company’s global environmental strategy, LG Vietnam planted 50 saplings at Hutech University’s Hitech Park Campus, with the participation of LG employees and students. Each tree will provide shade and cleaner air for students, symbolizing a promise to foster a greener and healthier environment for the younger generation to develop. This meaningful activity not only embodies the ‘Life’s Good’ commitment, but it also helps to enhance the engagament of the company and the youth. LG offices worldwide remain steadfast in their commitment to positively impacting the environment through a variety of activities. Stay tuned to the LG Newsroom to learn more about LG’s diverse activities around the world and how the company’s employees contribute to a better future. Contributed by LG Singapore, LG Argentina and LG Vietnam # # # View the full article

Company Sets New Records for Second Quarter Revenue and Operating Profit Through Balanced Qualitative Growth in Core and Future Businesses SEOUL, July 25, 2024 — LG Electronics Inc. (LG) today announced second-quarter 2024 consolidated revenue of KRW 21.69 trillion and operating profit of KRW 1.20 trillion, reflecting an 8.5 percent year-over-year increase in revenue and a 61.2 percent surge in operating profit. These figures mark new records for the highest second-quarter revenue and operating profit in the company’s history. Key drivers of this performance include the home appliance and vehicle component sectors, both achieving their highest quarterly revenues to date. Sales from LG’s Home Appliance & Air Solution Company and Vehicle component Solutions Company combined reached KRW 11.53 trillion, up 8.2 percent from the previous year. Both Companies also reported record-high second-quarter operating profits, totaling KRW 776.1 billion, which represents a 45 percent year-over-year increase. These results highlight LG’s balanced growth across its core and future businesses. This growth demonstrates not only external expansion but also solid profitability, contributing to qualitative improvements in overall performance. LG continues to transform its business portfolio towards a future-oriented approach, maximizing the potential of existing businesses while securing new growth opportunities. The company is also focused on rapidly advancing high-growth potential new businesses. The fast growth in LG’s B2B sector significantly contributes to establishing a future-oriented business structure. Despite a temporary slowdown in EV demand, the vehicle component business continues to grow, supported by a diversified client base of electric and internal combustion vehicles and a strong order backlog. Additionally, LG’s heating, ventilation and air-conditioning (HVAC) business, which includes high-efficiency chillers, is exploring growth opportunities within the AI infrastructure sector. In the B2C domain, LG is accelerating the integration of new business models that combine traditional hardware sales with intangible, non-hardware offerings such as content, services and subscriptions. The webOS content and services business is expanding beyond TVs into IT and infotainment, with projected revenues set to surpass KRW 1 trillion this year. Additionally, the subscription business, which merges products with services, is gaining remarkable momentum. After achieving success in Korea, LG is now expanding this subscription model internationally. Last year, subscription revenue exceeded KRW 1 trillion, with growth accelerating this year. In June, 36.2 percent of major home appliances sold at LG Brand Shops in Korea were subscription-based. This model, particularly popular among young Korean customers, is now being introduced to global markets. For example, LG has launched LG Rent-Up in Malaysia, offering subscriptions for nine products, including washing machines, dryers and refrigerators. LG is also expediting the advancement of new businesses. The smart factory business, which combines the company’s manufacturing expertise with AI, is expected to secure orders worth KRW 300 billion this year, expanding its customer base in industries such as semiconductors and biotechnology. Furthermore, LG’s partnership with ChargePoint, North America’s leading EV charging company, is set to boost the EV charging business by combining ChargePoint’s chargers with LG’s commercial display advertising solutions, ‘LG DOOH Ads,’ creating new market opportunities. The LG Home Appliance & Air Solution Company generated second-quarter revenue of KRW 8.84 trillion and an operating profit of KRW 694.4 billion. Compared to the same period last year, revenue increased by 11 percent and operating profit by 16 percent, marking the highest revenue for a single quarter and the strongest second-quarter operating profit to date. In the second quarter, LG’s volume zone strategy – designed to address polarized market demand – proved effective by diversifying its product lineup and pricing to meet growing needs in emerging markets such as Latin America, the Middle East and Africa. Contributions from new business areas, including subscriptions and Online Brand Shop sales, bolstered the strong performance. Looking ahead to the third quarter, LG intends to remain agile in adapting to market shifts and to continue expanding its B2B sectors, particularly HVAC and built-in appliances. The recent acquisition of smart home platform company Athom is expected to create synergies within the home appliance sector. Additionally, LG will leverage its top-tier global manufacturing capabilities to secure robust profitability. The LG Vehicle component Solutions Company achieved second-quarter revenue of KRW 2.69 trillion and an operating profit of KRW 81.7 billion. Revenue increased by 1 percent year-over-year, and the operating profit turned positive. This quarter’s revenue was the highest for any quarter, and the operating profit was the strongest for a second quarter. Despite a temporary slowdown in the EV market during this period, LG saw growth by effectively addressing increased demand for premium in-vehicle infotainment products and plans to continue expanding its vehicle components business. This strategy includes increasing sales of premium new products as well as safety and convenience solutions, such as Advanced Driver Assistance Systems, in line with existing order programs. The LG Home Entertainment Company posted second-quarter revenue of KRW 3.62 trillion and an operating profit of KRW 97 billion. Revenue increased by 15.3 percent compared to the same period last year, driven by a recovery in demand in Europe, a key market for premium OLED TVs. Growth also continued in the webOS content and service business. However, operating profit declined due to increased costs, including rising LCD panel prices. Overall TV market demand is expected to show modest growth in the third quarter compared to last year, with premium OLED TVs anticipated to outperform the broader market. LG will aim to maintain operational efficiency by minimizing cost burdens, such as rising LCD panel prices, through increased sales of OLED TVs. The LG Business Solutions Company reported second-quarter revenue of KRW 1.46 trillion and an operating loss of KRW 5.9 billion. Revenue increased by 9.9 percent year-over-year, driven by expanded sales of strategic products such as LED signage, electronic whiteboards and gaming monitors. However, profitability was impacted by cost increases, including LCD panel prices, and ongoing investments in growth areas like EV charging and robotics. In the third quarter, market growth for premium products such as commercial displays and gaming monitors is expected to continue. The Company will focus on expanding sales of strategic products and improving profitability through efficient resource management. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on July 25, 2024, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants should pre-register online to receive a private PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call. # # # View the full article

Featuring a 21:9 Aspect Ratio Screen, LG’s Latest Smart Monitor Is Perfect for Productivity and Entertainment SEOUL, July 24, 2024 — LG Electronics (LG) is launching its latest LG MyView Smart Monitor (model 34SR65QC),1 a 34-inch display with a unique form factor and a range of features for better productivity and entertainment experiences. This marks the company’s first smart monitor featuring a curved, 21:9 aspect ratio UltraWide screen, offering an expansive desktop display solution for customers seeking improved workflow, enhanced viewing immersion or both. The newly-released LG MyView Smart Monitor boasts a 34-inch WQHD (3,440 x 1,440) resolution2 VA panel, delivering 300 nits of brightness, a wide viewing angle and 99 percent coverage of the sRGB color gamut. These specifications, combined with the screen’s 21:9 format, make the LG MyView an excellent ‘side-by-side’ desktop companion for office workers, developers and other digital professionals. The 34SR65QC facilitates greater work efficiency courtesy of its elongated, high-resolution display, useful screen-organization features and support for various home-office apps. The 21:9 UltraWide display provides additional screen-space, allowing users to keep multiple tabs and windows open at the same time and arrange them optimally using the built-in Screen Split function. What’s more, users can take advantage of apps such as mail, online document editors and cloud storage directly on the monitor without having to connect to a PC or laptop. The extra width of the 34SR65QC enables users to operate productivity apps in full screen (16:9) mode and still have enough room for helpful generative AI tools, which can be conveniently pinned to the right-hand part of the display in a smaller-sized (5:9) window. The 34SR65QC is also ideal for those seeking a movie theater-like experience at home. Its UltraWide display allows users to enjoy 21:9 content as it was meant to be seen, eliminating the letter-boxing needed to preserve the aspect ratio on conventional 16:9 monitors. This new model is the first in the LG MyView lineup to allow the streaming of video captured in the 21:9 format, bringing a cinematic feel to broadcast content and giving users a real sense of being part of the action. Like all LG MyView Smart Monitors, the 34SR65QC comes equipped with the LG webOS platform, which provides access to a wide range of content services including Netflix, YouTube and Prime Video, along with personalized viewing recommendations and intuitive navigation. For even more superb content options, users can head to LG Channels – LG’s free, premium content service – and browse more than 300 channels3 spanning categories such as movies, news, sports, drama and children’s programming. Additionally, with AirPlay 24 and ScreenShare5 support, users can stream or mirror content from their smartphones, enjoying all their go-to mobile apps and games on the monitor’s large, curved screen. The 34SR65QC comes with a handy remote that provides basic functions such as power and volume control. It is also compatible with the LG Magic Remote,6 which delivers user-friendly features such as AI Concierge and one-touch access to popular streaming services including Netflix, Prime Video and Disney+. The AI Concierge, activated by pressing the Magic Remote’s microphone button, recognizes different voices and recommends content based on each user’s viewing history. Furthermore, once LG MyView Smart Monitor has been connected to the LG ThinQ smart home platform, the ThinQ app can transform the user’s smartphone into a remote offering both touch- and voice-control capabilities. For additional convenience, users can manage monitor settings and navigate and search webOS using a keyboard and mouse. “By expanding the LG MyView Smart Monitor lineup with our new 34-inch curved UltraWide model, we are providing consumers with a comprehensive productivity and entertainment solution,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We will continue to introduce versatile smart monitors that combine innovative designs with premium performance and practical features.” LG MyView Smart Monitor is launching globally starting in the U.S and Korea in August, with availability in other markets to follow soon after. # # # 1 LG MyView Smart Monitor is available in two versions: one offering tilt- and height-adjustability (model 34SR65QC) and one providing tilt-adjustability (model 34SR60QC). All other technical specifications, features and capabilities are common to both versions. 2 Wide Quad High Definition resolution. 3 Channel and program availability on LG Channels may differ by region. 4 To use AirPlay and HomeKit with this monitor, the latest version of iOS, iPadOS or macOS is recommended. 5 Supported on Android or Windows 8.1 and above. 6 LG Magic Remote is sold separately. View the full article

Digital signage is an essential tool for connecting and communicating with key stakeholders across various environments, including retail, hospitality, healthcare and corporate sectors. This technology delivers dynamic and customized content to captivate, entertain and inform audiences. To maximize the value of these versatile B2B products, innovative companies like LG have introduced cloud-based content management solutions, providing clients with a new level of control and convenience. According to a survey conducted by Grand View Research, the digital transformation solution market is expected to record a compound annual growth rate of 30.8 percent by 2030, driven largely by the increasing adoption and investment in cloud technology. Cloud-based content management solutions enable companies to administer their digital content – and the digital signage that displays it – from almost anywhere, significantly reducing time, hassle and costs. Further streamlining business operations, some solutions now incorporate AI and data analytics to measure advertising performance and create content tailored to target audiences. Following this trend, many system integrator companies have started to offer services relating to the installation and management of cloud software for digital signage. Several of LG’s successful cloud-based solution implementations have been led by WAND Digital (WAND), a U.S.-based digital display and content management software provider and systems integrator primarily serving the food service market. WAND, which boasts many notable clients, leverages LG’s webOS-based digital signage and LG Business Cloud. This platform offers straightforward setup and a wide range of options for diverse business sectors, simplifying the purchasing and application of LG digital signage management software. By implementing LG Business Cloud solutions, WAND’s customers have achieved greater scalability and efficiency in their operations while simultaneously enjoying an enhanced digital signage management experience. The winner of an InfoComm 2024 Best of Show award from AV Technology magazine, LG Business Cloud is a one-stop platform that offers an array of software solutions to meet B2B customers’ various digital signage and content management needs. These include the LG SuperSign Cloud digital signage content management system (CMS), and LG Pro:Centric Cloud, a CMS designed for hotel TVs. Pro:Centric Cloud fosters a guest-friendly environment by enabling tailored customer service and the creation of personalized content for in-room displays. In addition, the platform features the LG ConnectedCare remote management solution (RMS), which lets users manage and monitor the performance of their LG digital signage products remotely, sending instant alert notifications if an error is detected. Another outstanding solution offered on the platform is LG DOOH Ads, LG’s commercial display advertising solution. These convenience-enhancing solutions save businesses valuable time, as they can now be easily purchased through LG Business Cloud. Previously, customers had to navigate to each solution’s official website or webpage to make a purchase. Moreover, LG Business Cloud lets users take advantage of trial licenses and tutorial videos for every solution offered on the platform.1 After purchasing a license from the LG Business Cloud website, customers can seamlessly connect their licenses to their digital signage and immediately begin using their newly acquired management solutions without any additional steps. By providing all the essential tools needed to simplify and streamline content and display management, LG Business Cloud helps B2B customers maximize the potential of their LG digital signage. To learn more about LG’s cloud-based B2B solutions, visit LG Business Cloud.2 # # # 1 Trial licenses and tutorial videos are services provided to registered members. 2 Purchasing solutions on LG Business Cloud is currently available in the U.S., with plans to gradually expand to other regions. View the full article

Good product design is all about understanding and meeting customers’ needs. As a leader in the home appliance industry, LG integrates ‘customer-centricity’ into every stage of the design process to ensure its products deliver a more convenient and emotionally satisfying user experience. The company continues to show the way forward, making innovative appliances and smart home solutions for a better life based on its ‘3F’ design philosophy. The Essence of 3F: Fit, Feel, Finish “LG uses the term ‘3F’ to refer to the appearance, performance and other tangible and intangible qualities of its products experienced by the customer,” said Chung Wook-jun, vice president and head of H&A Design Lab at LG Electronics’ Life Innovation Design Center. “In essence, 3F is a set of principles that guides the company as it weaves the core values of completeness, ease of use and emotional satisfaction into each product it makes.” 3F stands for Fit, Feel and Finish. ‘Fit’ refers to seamless (zero gap) product design and overall design uniformity, while ‘Feel’ encompasses the smooth and resilient operation of moving parts as well as the satisfying feedback that interfaces, doors and other components provide when handled by users. ‘Finish’ focuses on matching the right colors with the right materials and achieving a clean, consistent aesthetic across product lines. The definition of 3F has gradually expanded over time and now extends to elements such as ergonomics, user experience (UX) optimization and user interface (UI) usability. Officially introduced in 2001, 3F is now deeply ingrained in the way LG works. The company even formed a specialized organization to focus on 3F, which collaborates closely with several departments – including product planning, design, development, quality control and sales – to maintain a cohesive approach to customer-centric design. Customer-Centric Design Research The core aspect of 3F work is to guarantee the completeness of every product LG develops. Through securing a high level of completeness in the development phase, the company helps to prevent potential quality issues from arising during production. At the concept planning stage, LG identifies and addresses any deficiencies or inconveniences associated with previously released models to prevent their recurrence in new products. Using its own internally developed ergonomic standards, the company thoroughly evaluates products for ease-of-use and to determine if further improvements are needed. Prior to finalization and mass-production, LG re-evaluates its products using up to 160 different criteria to assess whether completeness has been achieved. When a prototype is produced at the design verification stage, it is tested under actual usage conditions. Data-driven feedback derived from these tests – such as the precise measurement of the force needed to open an appliance’s door – enables the relevant departments to make necessary adjustments. Quality testing at LG involves extensive processes to ensure products meet usage and reliability standards. Should a product fail any test, LG carefully identifies and addresses the root cause of the issue. Subsequently, the product undergoes hundreds of additional tests until it meets the company’s exacting internal standards. Multiple methods are employed to confirm that each unit produced matches the usability and reliability standards set during the development phase. The data gathered throughout these various processes is meticulously analyzed to refine future designs. Subtle Details that Reflect LG’s 3F Design Principles The recently launched LG SIGNATURE washer/dryer exemplifies the company’s commitment to its 3F design principles. Manufactured using the same methods employed to produce luxury goods, the washer/dryer successfully delivers the ‘high-end’ aesthetic and feel of LG’s original design concept. The attention to subtle details that is so much a part of 3F design can be seen in the dryer’s filter grip, which has been designed in accordance with knuckle-width studies and numerous customer acceptance surveys to provide optimal usability. To enhance the sophistication and operability of the control knobs applied to its washing machines, LG conducted a comprehensive range of 3F research initiatives and even developed its own custom measuring equipment. The company’s efforts led to the creation of a control knob reminiscent of the center-console control dials found in luxury automobiles, providing a pleasingly premium look and feel while also contributing to a better user experience in both a practical and emotional sense. Introduced last year on select LG refrigerator models, the Auto Soft Closing System is another example of LG’s customer-centric 3F design. The system uses dampers to ensure that the refrigerator door closes softly and quietly, enhancing usability, convenience and customer satisfaction. The 3F design principle, which reveals LG’s strong commitment to the pursuit of perfection, is intertwined with another uniquely LG concept: ‘Affection-ism.’ Affection-ism could be described as a ‘design mindset,’ centering on caring for customers via the delivery of ‘Uncompromising Customer Experiences,’ ‘Human-centered Innovation’ and the ‘Warmth to Power a Smile.’ By staying true to its core values and customer-first philosophies, LG will continue to provide products that exceed expectations and make everyday life that much better. # # # View the full article

Enriching the In-Car Entertainment Experience, LG Automotive Content Platform Powered by webOS Now Offers Access to Disney’s Streaming Service SEOUL, July 19, 2024 — LG Electronics (LG) is welcoming Disney+ to the LG Automotive Content Platform powered by webOS (LG ACP powered by webOS), further expanding the outstanding range of viewing options available on its innovative in-car infotainment solution. Featuring premier entertainment properties, Disney+ adds a new dimension to LG’s industry-leading ACP. Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and general entertainment content brand, Star. Disney+ offers an extensive library of beloved classics and an ever-growing collection of exclusive originals, including hit Korean originals such as Moving, Big Bet, The Worst of Evil and A Shop for Killers. Subscribers can enjoy some of the greatest franchises such as Disney’s Frozen, The Avengers, Star Wars, Inside Out and Toy Story, long-standing drama series including Grey’s Anatomy and Criminal Minds as well as recent releases such as FX’s Shogun, Star Wars: The Acolyte, The First Slam Dunk, The Kardashians and more. Designed to deliver seamless in-car experiences, LG ACP powered by webOS provides intuitive access to essential information and services, and popular apps including Netflix, YouTube, TikTok, Baby Shark World for Kids, Stingray Karaoke, Play.Works, LG Channels, El Dorado and Gold Tower Defence.* With the addition of Disney+, LG’s in-vehicle infotainment solution now gives passengers an even wider range of high-quality content to choose from during their journeys. “Disney+ enriches and enlarges the lineup of premium content services accessible on LG’s automotive content platform,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “In addition to expanding the content ecosystem on LG ACP powered by webOS, we will continue to introduce unique software solutions that enhance the in-car experience in exciting, new ways.” The Disney+ app for LG ACP powered by webOS is now available in South Korea and is scheduled to roll out globally. A subscription is required to access Disney+ in vehicle. # # # * Apps available on LG ACP powered by webOS may vary by region. The availability of apps may be subject to change or discontinuation. View the full article

Company to Leverage Lighthouse Factory Expertise to Develop Future-Oriented Business Models SEOUL, July 18, 2024 — LG Electronics (LG) is advancing its smart factory solutions business by integrating artificial intelligence (AI) and digital transformation (DX) with its extensive 66-year history of manufacturing and production expertise. The Ultimate Fusion of AI and Manufacturing Capabilities Earlier this year, LG officially entered the smart factory solutions market. The Production engineering Research Institute (PRI), which has been enhancing production and manufacturing competitiveness for LG Group affiliates, is now extending its expertise to external clients. Services offered include production consulting, development of equipment and operation systems and training for technology personnel. Despite being in its inaugural year, the business has already achieved significant milestones. PRI anticipates securing orders worth approximately KRW 200 billion from external clients for its smart factory solutions. Major clients include secondary battery manufacturers, automotive parts manufacturers and logistics companies. LG plans to aggressively expand into industries with rapidly growing factory demand, such as semiconductors, pharmaceuticals, biotechnology and food and beverage. The goal is to develop the smart factory solutions business into a multi-trillion KRW enterprise by 2030, excluding revenue generated within the LG Group. According to market research firm Precedence Research, the global smart factory market is projected to grow from USD 155.61 billion this year to USD 268.46 billion by 2030. 770TB of Manufacturing Data and Over 1,000 Patents LG has accumulated vast amounts of manufacturing data and know-how through 66 years of factory design, construction and operation. In the past decade alone, the company has amassed 770 terabytes (TB) of manufacturing and production data, equivalent to storing approximately 197,000 high-definition movies (assuming each movie is 4GB). The company’s competitive edge also lies in its various core production technologies essential for smart factory configuration, with PRI filing over 1,000 patents related to smart factory solutions. LG aims to set its smart factory solutions apart by integrating its extensive manufacturing data and expertise with AI and DX, leveraging world-class production technologies. These smart factory solutions encompass production system design, monitoring and operation through Digital Twin technology; big data and generative AI-based management of quality, industrial safety and equipment; and the provision of various industrial robots. Production Efficiency Directly Linked to Business Profitability Smart factory solutions focus on minimizing even the briefest delays or minute errors between processes. Since efficiency in production is directly linked to the overall profitability of the business, enhancing it is crucial. For example, at LG’s refrigerator production line in Changwon, a refrigerator is produced every 13 seconds. A 10-minute delay in the production line would result in a production shortfall of 50 refrigerators. Assuming the price of one refrigerator is KRW 2 million, a 10-minute delay translates to a loss of KRW 100 million. This impact is even more significant for products with faster production speeds.* Therefore, solutions that minimize delays across processes – from the seamless supply of multiple components to assembly, packaging and inspection – are essential. Comprehensive Production Solutions Covering the Entire Journey LG approaches the smart factory business not just as unit solutions for specific areas but as comprehensive solutions covering the entire journey for clients, from factory planning to design, construction and operation. Considering the client’s environment and industry characteristics, the company diagnoses existing factories and identifies areas for improvement, establishing a step-by-step roadmap from automation, informationization and intelligence perspectives to maximize investment effectiveness. Digital Twin Solution for All Value Chain The production system design and operation solutions leverage real-time simulations using Digital Twin technology. Before the factory is built, a virtual replica identical to the real factory is created, allowing clients to preview the production and logistics flow. This enables optimal efficiency in factory design. During the operational phase, analyzing real-time data helps detect bottlenecks, defects and malfunctions in the production line in advance, thereby contributing to productivity improvement. Autonomous Mobile Robots and Collaborative Robots LG’s various industrial robot solutions for factory automation offer significant advantages. The Autonomous Mobile Robot (AMR) is equipped with cameras, radar and LiDAR sensors to recognize its surroundings and supply parts and materials. It navigates effectively, avoiding workers and obstacles through autonomous driving. The Mobile Manipulator (MM), which combines a multi-joint robotic arm with an AMR, can automate a range of tasks seamlessly. It is capable of diverse actions such as assembly, defect inspection and transporting parts and materials. Additionally, it can replace the batteries of nearby AMRs when they run low. Generative AI Solutions for Easy Anomaly Diagnosis Solutions that assist in managing yield rates and ensuring the smooth operation of equipment are also highly beneficial. Sensors installed throughout the factory detect abnormal signals such as vibrations and noise caused by equipment aging or lack of lubrication. Big data is then used to determine the causes and recommend corrective actions. Generative AI based on large language models allows for easy use through voice commands. For example, saying “abnormal vibration in equipment A at 2 p.m.” records the abnormal signal on the server. A command like “show recent abnormal vibrations and corrective actions” provides a list of defect types and previous corrective actions in order of likelihood. Additionally, LG has developed a real-time detection system powered by Vision AI. This system learns the factory’s normal operating conditions and detects anomalies such as temperature fluctuations and defects. It also enhances factory safety management by identifying workers who are not properly wearing safety helmets or work vests. Expediting the Development of a Future-Oriented Business Model by Harnessing Lighthouse Factory Expertise LG’s intelligent autonomous factories in Changwon, South Korea, and Tennessee, USA, have been recognized as Lighthouse Factories by the World Economic Forum. Following the implementation of smart factory solutions, productivity at the Changwon plant increased by 17 percent, energy efficiency improved by 30 percent, and quality costs due to defects were reduced by 70 percent. Within the LG Group, production facilities at over 60 locations in 40 regions worldwide are applying solutions from PRI. Leveraging this internally and externally validated smart factory expertise for business ventures holds significant meaning in terms of commercializing intangible assets. LG is driving a transformation of its business portfolio, which has traditionally focused on production of hardware, by integrating software and solutions into a future-oriented structure. This approach is expected to significantly contribute to the rapid growth of the company’s B2B sector, one of the three key growth drivers in LG’s 2030 Future Vision, especially as it targets numerous external corporate clients. “We will offer optimal smart factory solutions at every stage – from planning and design to construction and operation – becoming the ideal partner that supports our clients throughout their entire production journey,” said Jeong Dae-hwa, head of LG PRI. # # # * Unit for production speed is parts per million (PPM). View the full article

With the stage set for an action-packed summer of sports, LG’s latest lineup of TVs and soundbars are here to bring every world-class play to life. To curate the most authentic spectator experience at home, LG is combining breathtaking visuals with mesmerizing audio, ensuring that every game-defining moment or demonstration of athletic brilliance can be viewed in all its glory. As sport broadcasts in 4K resolution become more available, LG TVs are set to deliver the vibrant colors and lifelike clarity that fully immerse spectators in the unmistakable tension of a knockout competition this summer. Pairing 4K images with an ultra-large LG TV screen allows sports fans to fully engage with every crucial moment and celebration. From capturing the game-winning action to faithfully depicting the stadium’s energetic atmosphere, this powerful combination puts the viewer into the thick of the action with an unrivalled level of realism. Powered by the α (Alpha) AI processor, which optimizes picture and audio quality, every detail of the game, down to each blade of grass and chant of the crowd, is presented with sharp and vivid clarity. The latest cutting-edge Alpha AI processors developed by LG also feature AI Super Upscaling1 with precise pixel-level image analysis, revealing the details and depth in the scene. Even when a broadcast is not in 4K, AI Super Upscaling intelligently enhances the resolution of the incoming signal to transform it into detailed 4K images. Using advanced algorithms to increase pixel density, LG TVs ensure that every shot on goal and thrilling play is displayed with clarity, so not a single moment is missed. For tailored viewing experiences, LG TVs offer several versatile settings such as Sports Mode, which adds greater clarity to the players’ movements and expressions. Another aspect that sets LG TVs apart is the ability to render fast-paced games with precision. TruMotion technology, which offers five different options, helps boost the clarity of fast movements such as a pass, shot or dunk. The LG OLED evo M, G and C series have all been VESA certified with a ClearMR 9000 rating, meaning they boast 85 to 95 times more clear pixels than blurry ones. The LG OLED and QNED TVs have wide viewing angles that let viewers share those ‘where were you?’ sports moments with family and friends, who can watch from practically anywhere in the room. The ultimate sports viewing experience is attainable through LG OLED’s self-lit pixels that emit light in all directions, or QNED’s Quantum Dot and NanoCell color technologies which deliver crisp, vivid pictures from every angle. To cater to the unique needs and preferences of every sports fanatic, LG OLED TVs come in various sizes. For larger rooms, the ideal option could be the ultra-large 97-inch model which places them at the heart of every play and celebration. For smaller rooms, LG OLED TV models start at 42 inches to let viewers watch the big game without sacrificing image clarity or detail. LG’s newest QNED TVs are available from 43 to 98 inches, so there’s something for every type of fan. LG’s convenient Sports Portal2 has been introduced as a hub for sports channels, live content, match schedules, scores and more. This new feature lets viewers use keywords to search the web and offers curated lists of major sports leagues and apps to personalize the sports entertainment experience. LG TVs’ Multi-View feature, powered by the Alpha 11 processor, divides the screen into four sections so that users can watch four different sources of content at once. This advanced feature delivers unmatched flexibility on top of highly immersive sports viewing experiences. The latest Alpha processor also uses AI to optimize the audio experience. For example, AI Sound Pro enriches sound by utilizing the virtual 11.1.2 surround sound from the TV’s built-in speaker system, effectively capturing the stadium’s distinctive ambiance and injecting it into the living room. LG’s OLED and QNED TVs effortlessly pair with LG’s compatible soundbars through WOWCAST Built-in.3 Notably, WOW Orchestra creates three-dimensional audio with the TV’s built-in speakers and separate soundbar working in harmony to unify sounds and envelope viewers with dynamic soundscapes, making it feel like they’re in the stadium themselves. Geared up with a center up-firing speaker and AI-powered tuning, LG soundbars harness the power of Dolby Atmos to transform the home into a stadium of spectators. Dolby Atmos provides immersive audio experiences from the crisp snap of a ball being kicked to the thunderous applause cascading around viewers. The added height channel vividly captures the movement of players and the roar of the crowd, with sound emitting from multiple directions to achieve a new level of realism. Timely, as some sporting events this summer will be broadcast in 5.1.4 immersive audio, creating a dome of surround sound for greater spatial realism. LG soundbars’ center up-firing speaker also delivers clear dialogue, so viewers can catch the commentator’s every word. Combined with LG’s Triple Level Spatial Sound Technology, the three-dimensional sound experience is further enhanced by utilizing multiple audio channels and height effects to add a virtual mid-layer. This helps fans feel like they are almost beside the athletes, hearing the subtlest details across the auditory landscape. When the game is over, but friends want to keep the excitement alive, LG TVs and soundbars can deliver captivating visuals and powerful sounds for movie night. With Dolby Vision, LG TVs vividly elevate movies with their vibrant colors and sharp details, delivering cinematic immersion in the comfort of home. When paired with LG Dolby Atmos soundbars, the audio experience envelopes viewers in rich, dynamic soundscapes that heighten the realism of every scene. For the avid gamer, LG TVs boast high-quality displays and gamer-centric features that ensure compelling graphics and immersive audio for dynamic, breathtaking gaming experiences. To receive further updates on LG’s game-changing technologies that unlock new ways of sports viewing, stay tuned to LG Newsroom. # # # 1 AI Super Upscaling available with TVs powered by the company’s Alpha 8 AI processor, Alpha 9 AI processor and Alpha 11 AI processor. 2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs. 3 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in. View the full article

LG NOVA InnoFest Lights the Halo of Innovation on Bold Ideas and Businesses With Open Conference Program, Issues a Call for Startups for the Pitch Competition SAN FRANCISCO, July 16, 2024 — LG Electronics (LG) has opened registration for the fourth annual LG NOVA InnoFest, taking place on September 25-26, at the Palace of Fine Arts in San Francisco. Hosted by LG NOVA, LG Electronics’ North America Innovation Center, the two-day event will bring together a cross-section of business leaders, innovators and investors across various industries to collaborate on solutions for a better future. This year’s event theme, “Lighting the Halo of Innovation” was designated to inspire attendees to focus on creating change and impact through co-creation and collaboration on bold ideas and businesses. The event brings back its annual Startup Pitch Competition, where 10 selected startups will compete to win cash prizes, an audience with executive judges and recognition on stage. In this competition, LG is looking for bold startups with great potential, working on innovative ideas that can lead to transformative change in their markets. LG Electronics’ sister company LG Chem is co-sponsoring this year’s startup pitch competition, adding a new Life Sciences category alongside CleanTech, HealthTech, AI, Smart Life and Open Innovation. The US Business Development team is seeking next-generation technologies that align with LG Chem’s sustainability mission and will sponsor a new “Innovation for Impact Award.” For more details on each category, visit www.lgnova.com/innofest/call-for-startups. Interested startups can submit their companies for consideration at www.lgnova.com/innofest/pitch-competition-application. In addition to the monetary prizes and on-stage recognition, selected startups may have the opportunity to collaborate with LG to build businesses, participate in LG NOVA-sponsored marketing activities or qualify for investments from LG and its network. According to a 2023 study from Boston Consulting Group, 79 percent of companies ranked innovation among their top three priorities and more than 40 percent expect to increase spending significantly. Today, innovation is being driven by a collaborative ecosystem. This interconnected approach, involving startups, corporations, academia and venture capitalists can result in groundbreaking solutions. Innofest seeks to illustrate the capabilities of this model, bringing together startups, investors and members of the innovation community to exchange ideas, encourage, support and discuss how they can all work together to spur “innovation for a better life.” “Today the responsibility for innovation no longer sits solely with individual companies; collaboration is critical,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation at LG Electronics and head of LG NOVA. “Through InnoFest, we are bringing together the entire innovation ecosystem, from corporations to growing startups, to discuss creative and cutting-edge ideas that have the potential to shape our future.” Last year’s gathering brought 90 industry-leading speakers together for 28 sessions focused on topics such as women in tech; balancing growth, profitability and impact; as well as diversity in tech. The event enabled people to join in the discussions on solutions to challenges in these key areas within the innovation community. This year, according to Rhee, “InnoFest is boldly reimagining its program to be more interactive and engaging through a non-traditional conference format, emphasizing meaningful connections and inspiring conversations.” Attendees can look forward to influential speakers and keynotes, select curated panels and more dynamic discussion-based sessions. “At LG, we believe in the power of optimism and innovation to change the world,” said Rhee, who invited startups to join LG at InnoFest 2024, “as we strive to create a brighter future together.” Registration for InnoFest is now open at innofest.lgnova.com. Interested in speaking or moderating at the event? Learn more at www.lgnova.com/innofest/speaker-application. View the full article

While the appearance of most appliances rarely changes, the television’s aesthetic is constantly evolving through its vibrant display. Positioned prominently in most people’s living rooms, the TV serves as a window to another world, transforming the space into a stadium one moment and providing panoramic views of the great outdoors the next. The atmosphere of the room often hinges on the placement of this essential device. To ensure their design complements any room, LG’s latest lineup of TVs boasts a thinner form and slimmer bezels, providing complete immersion whether watching shows, films or playing games. These efforts extend to reducing the number of cables to eliminate clutter and visual distractions around the screen. Additionally, LG has paid close attention to the design of peripheral devices, such as soundbars, to ensure they harmonize with the room’s overall aesthetic. The driving force behind this new design direction is a deeper appreciation for people’s ever-evolving daily lives. Nowadays, people invest considerable time and effort into the layout and design of their homes, often seeking ways to place their TV in locations that better match their lifestyle, rather than simply following its conventional placement in the living room. The TV is evolving in response to emerging trends, more diverse lifestyles and consumers’ changing needs. Photo credit (from left to right): the_starship from reddit (Model: OLED65G1), @zzomae_home (Model: OLED65A2MNA) More Thoughtful Living Spaces Naturally integrating a large TV screen into its surroundings can be challenging. While most large TVs tend to dominate the design of a living space, a large LG TV complements the interior, adding unique design elements that enhance depth and ambiance. Photo credit (from left to right): @na.g__2 (model: OLED65B1VNA), Nice_Implement_2594 from reddit (model: OLED77G1) The best decorated living rooms all have one thing in common: a TV that naturally integrates with the rest of the space under a unifying theme. To help home designers achieve this, LG OLED TVs fit flush to the wall like a picture frame, transforming the space to resemble an art gallery when placed centrally. These designs utilize the TV as a focal point to set the tone and evoke desired emotions, clearly emphasizing the TV as the ‘main character’ without compromising the room’s elegance and identity. This is why LG emphasizes the ‘essentials’ when designing LG OLED TVs, focusing on the inherent value of the TV in everyday life to create designs that bring people closer to their dream home. Photo credit (from left to right): @twetwe_maison (model: OLED65G1), @today_daisy_ (model: 55LX1QKNA) Seamlessly Blending into Living Spaces Today’s TVs must be able to blend into their surroundings. While large-screen TVs often look best mounted on the wall, small and medium-sized TVs can be placed anywhere in the room to match the user’s lifestyle. TV stands are providing people with the freedom to position their TVs where design and functionality are maximized. The simple yet elegant LG OLED Gallery Stand1 accentuates content by resembling a canvas on an easel. Similar to the LG OLED Objet Collection Posé, this design frees up space and can serve as a room partition, offering new perspectives on interior design with a back that doesn’t need to be hidden away. Flawless Designs Pay Attention to Unseen Elements As lifestyles diversify and spaces expressing individuality increase, LG is innovating TVs that consider every design element, even the parts that are normally out of sight like the back of the TV. This helps them blend naturally into any space and achieve an unmatched sense of ‘harmony.’ To strike the ideal balance between elegance and functionality, every ornament and piece of furniture, including the TV, must harmonize under one concept. This desire for ‘harmony’ in the home is bringing exterior elements, such as natural light and natural materials, into the home as if they were seamlessly flowing from the outside to the inside. This is known as the “biophilic” design trend. This image was created to aid understanding A ‘biophilic’ décor incorporates natural materials like stone, wood and metal while utilizing nature’s most iconic colors and textures, appealing to our innate connection to the natural world. This emerging concept promotes the use of large windows to fill the house with natural light and the ‘planterior’ trend, which employs plants to elevate the ambiance, transforming the interior into a natural space for healing and relaxation. LG’s new design direction for its TVs aligns with ‘biophilic’ values, emphasizing visual comfort in a natural setting. To keep pace with these trends and accommodate lifestyle changes, LG recognized the need to focus on details it had previously overlooked. This is why LG has redesigned the back panel of its TVs. This image was created to aid understanding Inspired by the tranquility found in nature, LG added a rustic sensibility to the LG OLED evo C4’s modern design with the ‘Statement Stone’ pattern. This feature mimics the look and texture of stone, adding depth and elegance to the space, while its natural ‘Umber Brown’ shade reinvents the back panel with a warm, nature-inspired tone. The emotions this design evokes harmonize with emerging trends, such as the ‘biophilic’ concept. This image was created to aid understanding The stand design, which has also evolved to suit different usage environments, is no different. With stands evolving with new TV designs, LG added a height adjustment function to some stands.2 Although this may seem minor at first glance, its impact goes beyond expectations by allowing nearby devices, such as soundbars, to be positioned in a way that harmonizes with the TV as well as users’ diverse lifestyles. This image was created to aid understanding The same principles have been applied to the LG OLED M, the world’s first wireless OLED TV.3 To conceal peripheral devices and neatly organize the device’s cables, LG has removed every wire except the power cable with its Zero Connect Box,4 which wirelessly transmits video and audio to keep the area around the TV simple and clutter-free. By implementing a design that considers hidden, easily missed design details, the LG OLED M gives homeowners the opportunity to curate a space for their distinctive lifestyles. By aiming for design perfection down to the smallest details, LG is developing TVs that naturally merge with the interior design without losing sight of the essential elements that make a TV so important in everyday life. To learn more about how the LG HE Design Lab is providing new experiences that fit unique lifestyle with only the essentials, stay tuned to LG Newsroom. # # # 1 LG OLED Gallery Stand requires separate purchase. 2 Applies to LG OLED evo G4 55/65 models. 3 The phrase “world’s first wireless OLED” refers to OLED televisions with 120Hz 4k connectivity. 4 The TV and Zero Connect Box both require a power connection during operation. View the full article

New Facility to Focus on Development of Innovative HVAC Solutions Tailored to Europe’s Diverse Regional Climates SEOUL, July 15, 2024 — LG Electronics (LG) is establishing a new Air Solution Research and Development (R&D) Lab in Frankfurt, Germany. The state-of-the-art facility will join existing LG Air Solution Labs in Changwon, South Korea; and Atlanta, Georgia, USA, to form a global R&D triangle. The new 10,000-square-foot lab will focus primarily on developing high-efficiency heating, ventilation and air conditioning (HVAC) solutions for Europe’s varied local climates. Research and testing will be carried out on a wide range of residential and light commercial HVAC systems, including heat pumps, energy monitoring systems and energy management platforms. Through executing an extensive, locally-focused R&D program, the Frankfurt lab will reinforce LG’s ability to provide HVAC solutions tailored for the European market. Additionally, the new lab will collaborate with the company’s recently launched European Consortium for Advanced Heat Pump Research to develop heat pumps that can reliably deliver top-tier heating performance during Northern Europe’s harsh winters. To strengthen the capabilities of its European HVAC business, LG plans to nurture and actively recruit local talent in fields such as heat pump design and smart home technology. A major focus for LG, the European HVAC market is expected to see significant growth in the coming years due to the European Union’s (EU) far-reaching energy policies. These include the REPowerEU* plan, which aims to reduce energy consumption, diversify energy supply, expand renewable energy sources and decrease dependence on fossil fuels by 2030. Moreover, the EU-led Green Deal policy targets significant reductions in carbon emissions by 2030, with further reductions by 2040, to achieve a carbon-neutral society by 2050. The EU’s energy policies have significantly increased the demand for high-efficiency electrical products, particularly high-efficiency heat pump heating and cooling systems. These systems offer reduced carbon emissions compared to conventional fossil-fuel-driven solutions. LG’s HVAC solutions, including ultra-efficient heat pumps, are highly competitive due to the company’s advanced core component technology, or core tech. LG develops and manufactures key components such as compressors and motors, essential for air conditioning products and a variety of other appliances. The company also proactively invests in R&D to continuously enhance its industry-leading technologies, including heat exchangers, inverters and heat pumps. To drive B2B growth and increase management efficacy, LG’s HVAC business is developing a comprehensive local system encompassing all operational areas, from R&D and sales to maintenance and customer service. As part of this initiative, LG has expanded its network of HVAC academies to 62 locations in 43 countries across North America, Latin America, Europe and Asia, training over 30,000 HVAC engineers annually. “Along with developing differentiated HVAC solutions tailored to Europe’s regional climates, our new Air Solution R&D Lab in Frankfurt will support our ongoing global efforts in decarbonization and electrification,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its HVAC leadership in Europe and globally.” # # # * The EU’s REPowerEU plan has decreased gas consumption by 18 percent, and dependence on Russian fossil fuels has dropped from 45 percent in 2021 to 15 percent in 2023. (commission.europa.eu/strategy-and-policy/priorities-2019-2024/european-green-deal/repowereu-affordable-secure-and-sustainable-energy-europe_en) View the full article

Last month, Europe’s biggest football competition kicked off in Germany. With the final scheduled for July 14, LG offices around the world announced various promotions to give football fanatics an opportunity to experience every kick of the ball as if they were witnessing it in person, all from the sublime comfort of home. As our office in the host country, LG Germany implemented various promotion campaigns and highlights to ensure consumers could live every world-class goal and line-breaking assist during the four-week celebration of ‘the beautiful game.’ On its socials, LG Germany raffled a CineBeamQ projector at the beginning of the championships, making private viewing with friends as immersive as it is memorable. And to let local sports fans enjoy every game to the fullest, the company also shared its Life’s Good Fan Snack recipe for half time. A new Life’s Good Fan Snack recipe is shared every month and can compliment other sport occasions like the championships. For those who prefer watching sports on their TV – perhaps because live broadcasts provide replays of every major event and closer shots of the action – LG Germany offered several valuable promotions such as a national cashback campaign for selected LG TVs and soundbars, which replicate the stadium’s atmosphere in the living room, with up to EUR 5,200 cashback. Photo credit: Kevin Trapp’s Instagram LG OLED evo TVs have set new standards in TV processing technology, boasting unbeatable picture quality after years and years of pioneering innovation. In the same way, it takes over a decade of practice until a footballer can even think about turning pro, let alone being called up to the national team. So, who better to show off the prowess of LG OLED evo TV than German footballers Kevin Trapp and Niclas Füllkrug? Photo credit: Niclas Füllkrug’s Instagram Niclas Füllkrug not only enjoys watching the big game on his LG OLED evo TV but also entertains thousands of football fans sitting at home in front of their TV by scoring crucial goals for club and country, like his stoppage-time equalizer against Switzerland in the group stage. LG Germany is proud to work with exceptional footballers both on and off the pitch, celebrating the joy football brings to billions of people around the world during the European Football Championship. And, before the championships even began, LG Germany’s football-related marketing activities were launched with a fantastic shirt raffle on its social media channels alongside an online store sales event, offering ten sets of tricots for sports clubs up for grabs. With many European players being household names across the world, the excitement for the Euros extends far beyond Europe. Committed to ensuring customers enjoy the Life’s Good experience all year round, particularly during football season, LG Malaysia launched its Frenzy Bola Bola promotion in May. This initiative provided ample opportunities for locals to immerse themselves in the play by scoring some amazing deals on LG products. In addition to major savings, customers could also win an exclusive trip to Europe and enjoy rebates of Touch ‘n Go eWallet credits upon purchasing selected LG products. These products include 2024 LG OLED TV, Soundbar, WashTower, Styler, InstaView refrigerator, CordZero vacuum, ARTCOOL air conditioner, and PuriCare Water Purifier and Air Purifier. LG’s home entertainment lineups are fully equipped with innovative technology to ensure viewers feel like they’re living the action from kickoff to final whistle without leaving their home. Powered by unparalleled LG OLED technology, the company hopes consumers can cheer on their teams and believe that ‘Life’s Good’ when we can enjoy our greatest passions without limitations. Contributed by LG Germany and LG Malaysia # # # View the full article

In the fourth episode of our ‘Customers at Heart’ series, we dive into how LG US has boosted customer satisfaction by revamping its refund system through the Online Brand Shop (OBS). Imagine purchasing a brand-new washing machine or refrigerator, only to have it malfunction unexpectedly with no feasible repair options. Even with a full refund, such an experience can leave a sour taste. To rectify this, LG US initiated a collaborative project aimed at overhauling the refund process to enhance the customer experience. Six teams – the North America Strategy Team, DXP OX Team, DXP TDI Team, Service Corporation Call Center Team, Service Corporation Planning Team and the North American Accounting Team – voluntarily joined forces to develop a more efficient and customer-centric refund system. The initiative targeted customers whose products had malfunctioned under the warranty period but were unable to receive a repaire due to discontinued parts or other impracticalities. To provide alternatives to a one-time cash payout, the company sought ways to retain customers and encourage future purchases by introducing rewards through the OBS of LG US, the official website where customers in the US can directly purchase products online. Analyzing core customer grievances, the company endeavored to reform the existing cash refund policy for an easy and more pleasant process. To foster a positive customer experience, LG US developed MyLG Rewards, an OBS rewards program that offers a 110 percent points refund and encourages customers to actively use the points through a convenient and user-friendly system. The company took proactive action to identify potential issues of the new OBS refund policy, monitoring real cases to finalize the best possible IT asset monetization process. LG US also implemented specialized training for call center staff and expanded operations to improve the overall customer experience and get ahead of any issues that could arise from the new system. After the introduction of MyLG Rewards, the company conducted regular surveys targeting customers who received refunds. These surveys aimed to gauge customer satisfaction, track the likelihood of repurchasing LG products and monitor the frequency and duration of OBS visits. In addition to analyzing the percentage of refund customers who became new OBS members, the company also examined when customers used OBS points as well as any additional purchases made through the system. As of October 2023, the survey results indicated high customer satisfaction, with those who utilized MyLG Rewards rating the process an average of 4.7 out of 5, compared to a 3.3 rating from refund customers in general. Customers who used MyLG Rewards also expressed a higher propensity to repurchase from the brand, with 71 percent stating they would buy LG products again, compared to 50 percent by refund customers in general. Overall, approximately 40 percent of refund customers shared that they have regained trust in the LG brand after the introduction of the OBS point system. Those who used OBS for the first time reportedly visited the shop more frequently and for longer periods of time, and 64 percent of customers made additional payments through OBS even after using up their points. The success of the LG US initiative has prompted expansion plans to LG Canada within the year and the launch of an OBS membership program that will offer differentiated benefits based on OBS points and membership tiers. The company has also rolled out the LG Referral Program, which enables customers to earn rewards by referring friends and family. Through these initiatives, LG US has revolutionized the customer experience for those seeking refunds, ensuring that these customers continue their ownership experience (OX) journey with the OBS rewards system. # # # View the full article