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Designed for Home Entertainment, LG’s Premium Micro LED Offers Stunning 4K Images on a Breathtaking 118-Inch Display and Easy Content Access With webOS SEOUL, Sep. 11, 2023 — LG Electronics (LG) announces the newest addition to its LG MAGNIT lineup of premium Micro LED displays. The new model (LSAL006) provides immersive home entertainment experiences via an expansive 118-inch, 4K (3,840 x 2,160) resolution screen featuring LG’s Micro LED technology and a miniscule 0.68-millimeter pixel pitch. Possessing the elegance and scale befitting a super-luxury residence, the impressive display offers a seamless user experience with webOS, a wealth of content services, and convenient streaming from a wide range of devices.1 Delivering unparalleled picture quality through the brilliance of Micro LED technology, the new LG MAGNIT allows customers to enjoy complete viewing immersion in the comfort of their own homes. The cutting-edge display’s micro-scale pixels and the integration of LG’s Surface Treatment technology ensure excellent image reproduction with vivid colors and outstanding contrast. Equipped with the company’s AI-powered ɑ (Alpha) 9 Intelligent Processor, LG MAGNIT optimizes picture quality for various types of content, including movies, sports and games. The processor leverages advanced deep-learning algorithms and an extensive visual database covering a wide range of content genres, enabling it to intelligently analyze and adjust image quality according to what the user is watching. Along with automatic genre-based picture optimization, LG MAGNIT features AI brightness control and comes with functions that enhance facial detail and upscale on-screen text, boosting usability and viewers’ sense of immersion. LG’s new Micro LED also features the company’s own webOS smart TV platform, which offers easy navigation and access to a growing catalog of popular streaming apps, including Amazon Prime Video, Disney+ and YouTube.2 Incorporating two 50W, 4.2 channel speakers and supporting enhanced audio return channel (eARC), LG MAGNIT lets users enjoy bold, cinematic sound that helps make their favorite content lifelike. LG’s latest LG MAGNIT boasts seamless connectivity, with support for Apple AirPlay 2 and Miracast to mirror the mobile screen from both iOS and Android OS devices. It also comes with four HDMI 2.1 ports for convenient connection to compatible devices, has built-in Bluetooth and is WiSA Ready for wireless spatial sound. For installation flexibility, customers have the choice of wall-mounting or the stand-type option.3 Additionally, LG’s latest Micro LED prioritizes user safety, and the safety of the installation environment, as evidenced by its successful completion of flame-spread tests. The product’s BS476 Part 7 Class 1 rating4 underscores its exceptional fire resistance. Furthermore, LG MAGNIT adheres to international certification standards aimed at alleviating visual fatigue, emitting low levels of blue light.5 As demonstrated at CEDIA Expo 2023 (September 7-9, Denver, Colorado), the world’s premier event for residential tech, LG MAGNIT takes home theater to the next level when paired with the premium home audio solutions from Bang & Olufsen.6 LG’s continuing collaboration with Bang & Olufsen – which began with the 136-inch LG MAGNIT and has now been extended to the 118-inch model – brings customers remarkable home cinema experiences. “The new LG MAGNIT introduces our state-of-the-art Micro LED display technology to private homes, allowing residential customers to experience impressive picture quality on a cinematic scale,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We will continue to expand our lineup of Micro LED products for home use; complementing the new 118-inch model and previously released 136-inch model with innovative solutions that further strengthen our leadership in the premium display market.” The new LG MAGNIT is currently available in the U.S. and will be rolled out to markets worldwide starting this month. To learn more about the cutting-edge product, visit LG.com. # # # 1 Streaming performance depends on the quality of the network environment. 2 Many streaming apps available on webOS require a paid subscription. 3 Wall-mount and stand types are available as purchase options. 4 The LED module with product number (LSAL006) has been evaluated for spread of flame at 1.5min and final spread of flame under BS 476 Part7:1997COR.1:2014 procedures, verified by BST Testing Co., Ltd in July 2023, and has satisfied Class 1 (165+25mm) standard requirements. (Certification number XD444237674070401SR) 5 The LSAL006-G2* LED module passed a TÜV Rheinland-approved test following “2 PfG Q2498/09.19 Eye Comfort 2.0 Evaluation,” which covers various performance aspects including white balance, color difference, gamma difference, wide color gamut, low blue light and flicker management. (Verification Code: Q50598152) 6 Bang & Olufsen speakers require separate purchase and installation. View the full article

Sporting an Exclusive Theme Inspired by the Globally Popular Game, the 27GR95QL Delivers Immersive Gaming on Its 27-Inch, 240Hz-Refresh Rate OLED Display SEOUL, Sep. 8, 2023 — LG Electronics (LG) is releasing a limited-edition UltraGear OLED gaming monitor (model 27GR95QL) for League of Legends fans. In addition to a vibrant 27-inch OLED display boasting a fast 240Hz refresh rate, the monitor features distinctive League of Legends-themed designs and icons applied to its exterior and on-screen menus, developed with valuable feedback from League of Legends gamers. As one would expect of an UltraGear product, the 27GR95QL delivers smooth, immersive gaming experiences and comes packed with gamer-centric features. The limited-edition League of Legends UltraGear OLED gaming monitor is the latest example of LG’s strong partnership with Riot Games, the developer and publisher of League of Legends. First released in 2009, the beloved multiplayer online battle arena game now has the largest gaming fandom in all of esports. Over 600 million fans have played League of Legends over the past decade and the game has amassed an average of 180 million players per month. Designed with League of Legends enthusiasts in mind and ideal for competitive play, the 27GR95QL provides a generous 27-inch screen size, a high refresh rate and a response time of just 0.03 milliseconds Gray-to-Gray (GTG). The monitor’s QHD (2,560 x 1,440) resolution OLED display also supports HDR10 and covers 98.5 percent of the DCI-P3 color gamut, helping to bring gameplay to life with vivid, accurate colors, sharp detail and great contrast. LG’s limited-edition UltraGear OLED gaming monitor adopts the Hextech-themed design of League of Legends, incorporating icons and imagery from the game into its menu screens and on its bold, stylish exterior. Well-known symbols and motifs from the game have been applied to the back of the monitor and to the front of its stand. On each screen, gamers can enjoy options and settings menus bearing the game’s logo – complete with fonts and borders that evoke the feeling of the League of Legends universe. Beyond the new limited-edition UltraGear OLED gaming monitor, LG and Riot Games have partnered on a number of initiatives aimed at growing esports internationally. LG has been the Official Display Partner for the League of Legends European Championship (LEC) since 2022, lending its support to the professional league by equipping its top-tier teams with state-of-the-art UltraGear gaming monitors. “We are excited to unveil our limited-edition, League of Legends-themed LG UltraGear OLED gaming monitor, which offers premium performance and a stunning design created especially for the millions of League of Legends fans worldwide,” said Sung Jun-ho, head of the IT overseas sales & marketing division of LG Electronics Business Solutions Company. “LG is dedicated to promoting esports culture around the world and will continuously provide premium UltraGear gaming products that meet gamers’ needs.” The LG UltraGear limited-edition League of Legends model is available exclusively in the United Kingdom, France, Germany, Spain, Sweden, Italy, Saudi Arabia and South Korea and can only be purchased from LG.com in those countries. Customers who pre-order the 27GR95QL will receive three skin codes of popular League of Legends champions.* To learn more about the upcoming LG UltraGear news, visit the official LG UltraGear Twitter account (@UltraGearGaming). # # # * The availability and duration of the pre-order may differ depending on the country. View the full article

Company Unveils Latest LG OLED ART Collaborations During This Year’s Frieze International Air Fair and Seoul Art Week SEOUL, Sep. 6, 2023 — LG Electronics (LG) is stepping into the spotlight as the official headline partner of Frieze Seoul 2023 (September 6-9). The company will be showcasing special art collaborations that reaffirm its dedication to highlighting the intrinsic link between art and technology as a part of its ongoing LG OLED ART project. For this year’s edition of Frieze Seoul, LG is partnering with the Whanki Foundation to present “We Meet Again in Seoul,” a curated selection of paintings by master of Korean abstract art, Kim Whanki. The stunning exhibition features twelve original artworks by Whanki, including some of his most iconic pieces. Among these are Where, in What Form, Shall We Meet Again and 25-III-69 #46, created during his noted New York periods – both paintings exemplifying the artist’s unique “all-over dot” style. These works will be on display in the LG OLED Lounge at Frieze Seoul 2023, where they will be brought to life by the immaculate digital canvas that is LG OLED. The incredible colors and clarity of LG’s self-lit OLED technology faithfully preserve Whanki’s creative intentions while revealing detail and nuance that add an extra dimension to his acclaimed art. Audiences will find themselves completely immersed in and inspired by this exclusive presentation; the combination of Whanki’s artistic genius and the digital artistry of LG OLED combining to elicit profound emotions and deep contemplation. Additionally, visitors to the LG OLED Lounge will have the opportunity to explore exciting, new perspectives on the distinctive and thought-provoking art of Whanki. Je Baak, professor at Seoul National University College of Fine Arts, Mano Ahn, CEO of Ahn Graphics and Kim Dae-hwan, CEO of BESIGN, have joined forces to digitally express five of Whanki’s artworks, using LG OLED as their canvas. “LG OLED is honored to present the work of the renowned Kim Whanki to a global audience at this year’s Frieze Seoul,” said Kate Hye-won Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “Both the stunning originals and the brave digital reinterpretations of Whanki’s paintings inspire the imagination and encourage all of us, whether artist or art enthusiast, to explore the limitless possibilities of art. The ultimate digital canvas, LG OLED continues to shine a light on the majesty of human creative endeavor, and what can be achieved when art and technology come together as one.” Beyond its participation in Frieze Seoul 2023, LG OLED will be actively contributing to the artistic ambiance of the South Korean capital throughout the month of September. At Seoul Light DDP 2023 (August 31 to September 10), LG’s premium TV brand is presenting BOREALIS, an illuminating and ever-changing work of light and color by technologist and new media artist Dan Acher, which can be experienced daily between 8 p.m. and 11 p.m. The collaboration is a testament to LG OLED’s continuing support for Seoul Art Week (taking place this year from September 1-10) and to its commitment to promoting the practice and appreciation of new forms of digital art. LG OLED has also teamed up with Artist Company, a Seoul-based entertainment company founded by celebrated Korean actor, Lee Jung-jae, to expose a wider audience to the best of digital art. From September 7-24, the first floor of the Artist’s Company’s building in Cheongdam will play host to several inspirational works, including digitalized Whanki pieces and art from Six N. Five, previously showcased by LG OLED at Frieze New York in May. LG continues to deliver enriching art world experiences, illustrating the close connection between art and technology through inspiring exhibitions and innovative artist collaborations. The digital artworks brought to life by LG OLED will be uploaded to the OLED Art project website after their real-world unveiling, allowing art enthusiasts and fans around the world to enjoy them at their convenience. To follow the LG OLED ART journey, visit the website. # # # View the full article

A Wide Selection of Apple Originals, Hit Shows and Feature Films Now Free for LG Smart TV Users Around the World for Limited Time Only SEOUL, Sep. 1, 2023 — LG Electronics (LG) is offering eligible LG Smart TV users in 81 countries1 the opportunity to enjoy three months free of Apple TV+. Owners of a compatible 4K and 8K LG Smart TV (2018 models and later) can redeem the 3-month free trial within the Apple TV app starting August 31 to November 12.2 Apple TV+ offers premium, compelling dramas and comedies, feature films, groundbreaking documentaries as well as kids and family entertainment, including hit series “Silo,” “Hijack,” “Foundation,” Emmy Award-winning global phenomenon “Ted Lasso,” as well as the upcoming third season of Emmy, SAG and Critics Choice Award-winning drama “The Morning Show,” and new limited series “Lessons in Chemistry,” starring and executive produced by Academy Award winner Brie Larson. Highly anticipated feature films coming soon to Apple TV+ include Martin Scorsese’s acclaimed “Killers of the Flower Moon,” “Napoleon,” starring Academy Award winner Joaquin Phoenix from Academy Award nominated director Ridley Scott and produced by Scott and Academy Award nominee Kevin Walsh; the star-studded spy thriller “Argylle,” with Henry Cavill, Sam Rockwell, Bryce Dallas Howard, Bryan Cranston, Catherine O’Hara, John Cena, Dua Lipa, Ariana DeBose, Samuel L. Jackson and more. LG is constantly working to deliver the best viewing experience with a vast library of content, cutting-edge picture quality and immersive audio. What’s more, all LG Smart TVs make it easy for viewers to discover and enjoy the engaging content through the intuitive, easy-to-use webOS platform. # # # 1 Available in Australia, New Zealand, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Sri Lanka, Thailand, Taiwan, India, Korea, Austria, Belgium, Luxembourg, Netherlands, Czech Republic, Slovenia, Slovakia, Germany, Switzerland, Spain, France, Cyprus, Greece, Italy, Malta, Estonia, Latvia, Lithuania, Bulgaria, Hungary, Poland, Portugal, Denmark, Finland, Norway, Sweden, Ireland, United Kingdom, US, Canada, Argentina, Colombia, Chile, Mexico, Bolivia, Paraguay, Peru, Belize, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Honduras, Nicaragua, Panama, Puerto Rico, Trinidad and Tobago, Venezuela, Brazil, Belarus, Ukraine, Gambia, Ghana, Uganda, Egypt, Armenia, Azerbaijan, Oman, Qatar, United Arab Emirates, Jordan, Lebanon, South Africa, Saudi Arabia and Israel. 2 Offer ends November 12. Offer available on 2018-2023 LG 4K and 8K Smart TV models in the Apple TV app. Valid only for new subscribers to Apple TV+ in your region, age 13+. Limited one offer per TV and Apple ID. Plan automatically renews at your region’s price per month until cancelled. Requires Apple ID with payment method on file. Terms and Apple Privacy Policy apply; see the applicable terms at www.apple.com/legal/internet-services/itunes/us/terms.html. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc. View the full article

Delivering the First Commercial Implementation of HCA Specification 1.0, Company Expands Smart Home Ecosystem Through Partnerships With Other Brands SEOUL, Aug. 29, 2023 — LG Electronics (LG) is set to present the first commercial implementation of the Home Connectivity Alliance’s HCA Specification 1.0, enabling cross-brand appliance connectivity through the LG ThinQ smart home platform. By the end of this year, consumers will be able to control appliances from diverse brands, such as Samsung and Vestel, with the intuitive-to-use ThinQ app, providing seamless interconnectivity and a smarter, more convenient home. With a firm commitment to customer experience innovation, LG has joined with other brands to bring the elegant simplicity of cross-brand compatibility to major markets worldwide, including South Korea, the United States and Europe. The partnership will initially cover major appliance product categories, such as washing machines, dryers and dishwashers, and will gradually be expanded to other types of appliances in the future. The widespread adoption of HCA Specification 1.0 to development makes it possible to monitor and control various brands’ home appliances and air solutions using a single application. With the ThinQ app, users just have to register their compatible products, and then they’re ready to enjoy the ease and time-saving freedom of one-stop device management. Those with an LG washing machine and a Samsung dishwasher in the home, for example, will no longer have to switch between each manufacturer’s app to set their preferred wash cycle and cleaning settings. The arrival of true cross-brand interconnectivity is the realization of the HCA’s vision for a seamlessly unified smart home experience. Founded in January 2022 and comprising a number of smart home solutions manufacturers, the HCA aims to provide cloud-based interoperability between the smart home platforms of its member companies. As a board member of the alliance, LG has been working closely with other appliance makers, including Samsung and Vestel, to drive the adoption of HCA Specification 1.0, with the ultimate goal of enhancing user convenience. Committed to expanding the smart home ecosystem, LG has also actively supported the work of the Connectivity Standards Alliance (CSA), a global organization dedicated to developing open communication protocols for smart home devices. LG contributed to the development and standardization of the Matter protocol, an Internet Protocol-based home IoT communications standard led by the CSA. “LG ThinQ enables a seamlessly interconnected home appliance ecosystem that will provide new smart home experiences to customers around the globe,” said Jung Ki-hyun, executive vice president and head of platform business center. “LG will continue to expand compatibility between ThinQ and other HCA members’ smart home platforms.” # # # View the full article

Portable, Durable and Conveniently Adjustable, the Unique LG StanbyME Go Presents a Refreshingly New User Experience SEOUL, Aug. 25, 2023 — LG Electronics (LG) announces the global rollout of its latest Lifestyle Screen, the unique LG StanbyME Go (model 27LX5). The innovative new model boasts a 27-inch touch display and a 20W four-channel speaker system cleverly integrated into a stylish and sturdy carrying case. Building on the portability and versatility of the original StanbyME, the 27LX5 lets users enjoy memorable entertainment experiences wherever they go. Perfect for watching movies, playing games and more, the StanbyME Go can be used indoors or out; its carrying case and built-in battery enabling take-anywhere convenience, superior screen protection and up to 3 hours of use without connection to an external power outlet. In addition to the new Lifestyle Screen’s large display and robust speakers, the case includes safe storage for the product’s streamlined remote control and power cable. StanbyME Go complements its portability with versatile adjustability that supports a range of different uses and personal preferences. Users can tilt the screen to achieve the best viewing angle, rotate it 90 degrees from landscape to portrait and back, adjust its height by up to 18 centimeters or put it in Table mode. When set to Table mode, the StanbyME Go’s screen lies flat in the lower part of the case, allowing users to play digital board games including chess and ‘Hidden Catch,’ or switch on the virtual record player for a fun, nostalgic listening experience. Conveniently, LG’s Lifestyle Screen automatically turns on when its case is opened and turns off when it is closed. The StanbyME Go also offers proven durability, as evidenced by its successful completion of 11 tests compliant with the U.S. military’s rigorous MIL-STD-810G standard. The tests demonstrate that the 27LX5 can handle a wide variety of environmental factors, including low pressure, high temperature, low temperature, dust and salt spray, and provides protection against accidental drops, vibration and shock. For maximum viewing immersion, the built-in speakers of StanbyME Go automatically optimize audio output to the front of the screen. Viewing experiences are further enhanced through support for Dolby’s advanced video and sound technologies, Dolby Vision and Dolby Atmos. Equipped with LG’s proprietary webOS smart TV platform, StanbyME Go lets users effortlessly connect to their iOS or Android devices. Moreover, voice recognition makes it possible to do app launching, adjust sound and search for contents completely hands-free – an especially helpful feature for those who like to cook, clean or take on other tasks or activities while they watch. LG’s Lifestyle Screen products are revolutionizing the user and viewing experience, presenting new ways to enjoy content and new lifestyle value for today’s consumers. LG StanbyME Go is set to launch globally, starting in the U.S. this month, with plans for global rollout to key markets in Europe including Italy, France, UK, Spain and Germany from next month. LG will be showcasing its latest lifestyle TVs, including StanbyME, StanbyME Go, along with the LG OLED Objet Collection Posé, at its exhibition booth (Hall 18, Messe Berlin) at IFA 2023 in Berlin, Germany, from September 1-5. # # # View the full article

Technology in the automotive sector is advancing swiftly. Electric cars and autonomous driving are rapidly evolving, and we’re now seeing tremendous changes in the automotive landscape. In just ten years, LG Vehicle component Solutions (VS) Company has transitioned from being a newcomer in the mobility industry to an established player. After a decade of fulfilling customer demands and their expectations, the LG VS company has reached an important point in our history. In this year of our 10th anniversary, we are shifting gears to drive lasting growth by focusing on what matters most: delivering customer value, being passionate about innovation and holding true to our sense of purpose. LG’s highest priority has always been customer value. With decades of expertise in the consumer electronics industry, LG possesses valuable insights into consumers’ wants and needs – which the LG VS company is now leveraging to create value for our auto industry customers and end users. Our competitive edge and unique selling proposition lie in our ability to deliver strong customer value. The LG VS Company strives to provide outstanding technology and design innovations that are tailored to our customers’ needs. We will continue to develop solutions that have never been provided before. This is why automakers trust us to be the right partner to help realize their vision. Passion and a sense of purpose are the other key foundations of LG’s business. The LG VS Company is pursuing its objective to enhance customer value with more passion and purpose than ever before. With our vision of Driving Better Future Mobility, we are strengthening our market presence and reinforcing our reputation as an “Innovation Partner for Future Mobility.” Our scope and vision have now been broadened. Not only are we aiding in the creation of new mobility technologies, but we are also actively driving tangible changes in the mobility experience. The vehicle is no longer just a means of transportation. It is an integrated space where users can enjoy comfort, entertainment and safety. To provide such future mobility experience, we at LG will continuously bring fresh perspectives to the wider auto industry. We will also leverage our insights, knowledge and capabilities to provide our partners with innovative solutions for the road ahead. By Eun Seok-hyun, president of LG Vehicle component Solutions Company # # # View the full article

LG is partnering with world-renowned Danish luxury audio company Bang & Olufsen to redefine home cinema. LG MAGNIT, the groundbreaking Micro LED display, and Bang & Olufsen’s flagship Beolab 90 speakers combine to present immersive viewing experiences with ultra-large and incredibly lifelike images and powerful, nuanced sound. With a sleek, modern design and vivid, ultra-sharp Micro LED picture quality, LG MAGNIT delivers the ultimate in viewing pleasure. Its 136-inch, 4K UHD (3840 x 2160), 120Hz-refresh-rate screen is great for watching movies, TV shows and sporting events – and for admiring artworks – in the privacy of one’s home. By combining the performance of Micro LED with convenient features that enhance content enjoyment, LG has created a unique display for those who demand the very best. While the quality and size of images shown on LG MAGNIT are sure to captivate, so too will the display’s elegant, minimalist design. LG’s Micro LED solution for the home has a bezel-less screen for immersive viewing experience, and has a sturdy, stylish aluminum frame with a brushed metal finish that complements any interior décor or color scheme. Likewise, the Media Box, which serves as a controller for LG MAGNIT and shares the display’s luxurious yet understated aesthetic, harmonizes beautifully with the surrounding environment. Having produced such a superlative screen, LG tasked itself with finding a sound partner capable of providing an audio solution that could match MAGNIT in terms of design beauty and outstanding performance. Bang & Olufsen – beloved by audiophiles since 1925 – immediately understood LG’s vision for elevating the home cinema experience, and knew exactly which of its superior sound solutions would best complement LG MAGNIT: the distinctive, dynamic Beolab 90. Bundled with LG MAGNIT, Bang & Olufsen’s Beolab 90 speakers are the ideal match for LG’s Micro LED innovation in both style and performance. An aesthetic and acoustic masterpiece, Beolab 90 boasts an iconic design featuring curved wooden bases, a series of angular facets covered in sleek fabric, and finishing touches of brushed aluminum. The stunning Beolab 90 sits at the top of Bang & Olufsen’s range of Beolab speakers, all of which are compatible with LG MAGNIT. Beolab 90 is a floor-standing speaker that adapts output to the space it is in and the type of audio it is reproducing. With 8,200 watts per speaker, 18 premium drivers, 14 channels of 300-watt ICE power amplifiers and 4 channels of 1,000-watt Class D Heliox amplifiers, Bang & Olufsen’s Beolab 90 makes music and soundtracks come to life in a way that few speakers can. Dedicated to delivering outstanding home cinema and user experiences, LG and Bang & Olufsen conducted several rounds of testing to ensure seamless compatibility between the webOS platform installed on LG MAGNIT, and Bang & Olufsen’s software application. Thanks to these efforts, users can now enjoy the convenience of being able to control both LG MAGNIT and Beolab 90 via Bang & Olufsen’s remote controller. The LG MAGNIT with Bang & Olufsen’s Beolab 90 speakers is currently on display at international locations. Visitors can experience this pairing at the LG Business Innovation Center in Dubai, UAE, as well as at the Bang & Olufsen store in Riyadh, Saudi Arabia. Moreover, this exceptional combination will also be presented in the Bang & Olufsen showroom in Costa Mesa, California, USA, which is scheduled in September. # # # View the full article

New LG MAGNIT All-in-One Features Sleek Design With a Premium Micro LED Screen, Built-in Speaker and Embedded Controller SEOUL, Aug. 10, 2023 — LG Electronics (LG) announces the launch of its new Micro LED signage solution, the LG MAGNIT All-in-One (model LAAA). Ideal for corporate meeting rooms, the impressive 136-inch model combines a premium screen featuring LG’s advanced Micro LED technology and a 1.56-millimeter pixel pitch with a built-in controller and speaker. Along with outstanding picture quality, LG MAGNIT All-in-One offers a convenient user experience with the webOS platform, seamless compatibility with AV control systems and easy installation. LG’s sophisticated Micro LED display technology delivers deep blacks and vivid colors, making images come to life on the LG MAGNIT All-in-One. The company’s Micro Pixel Pitch technology aids in color clarity and precision, while its LED chip alignment and surface treatment technology enhance white uniformity and reduce color distortion, providing outstanding image fidelity across a wide viewing angle. In addition to exceptional Micro LED picture quality, the LG MAGNIT All-in-One provides simple installation. Its integrated controller and built-in speaker reduce the hassle of having to connect and manage multiple cables. The 136-inch panel consists of five units of assembled LED display modules – preconfigured using LG’s ‘gap-reducing’ module alignment process – that can be quickly and securely attached to the frame. Installation can then be completed by connecting the display to power via a single AC cable. Facilitating seamless business meetings, the LG MAGNIT All-in-One is a convenient display solution for corporate meeting rooms. With the scroll wheel on the LG Magic Remote, users can effortlessly explore the device’s diverse functionalities, then easily ‘point and click’ to quickly access or activate whatever they need. Additionally, the new MAGNIT All-in-One is compatible with the LG One:Quick Share wireless screen sharing solution and a web-based AV control system that allows for efficient management and integration with a range of AV equipment. The attractive, minimalistic design of the LG MAGNIT All-in-One brings a sleek, stylish aesthetic to the meeting room. And for easy access and usability, all interface connections are located on the front of the product, and basic control buttons are situated on the right-hand side of the frame. Furthermore, the new LG MAGNIT All-in-One takes the safety of users and the installation environment into consideration, as demonstrated by passing tests regarding the surface spread of flame and electromagnetic compatibility.* “Building on the successful launch of our newest LG MAGNIT solution, we aim to keep expanding and enhancing our All-in-One LED signage lineup,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We are dedicated to developing innovative display solutions that ensure excellent picture quality, simple installation and convenient usability; meeting our customers’ needs and creating value for their businesses.” The LG MAGNIT All-in-One will be available in markets worldwide, including Europe, starting this month. For more information about the LG MAGNIT All-in-One, visit LG.com. # # # * LG MAGNIT All-in-One has been certified for the ‘surface spread of flame’ classification (BS476 Part 7 Class 1) and electromagnetic compatibility (EMC Class A). View the full article

The era of autonomous vehicles is fast approaching with expert forecast that approximately 8 million autonomous or semi-autonomous vehicles will be on the road by 2025. This will soon make the task of driving pass into history, relieving drivers from the burden of having to keep their eyes on the road and stay put behind the steering wheel. In other words, the driver will become another passenger, able to spend their time in the car in more enjoyable ways and in much greater comfort. One way for companies in this rapidly growing field to gain a competitive edge is to transform the car into a pleasant space offering experiences that can stimulate passengers’ senses such as sight, sound and touch. For instance, sound can be used as a powerful tool that can elicit emotions and sculpt the vibe of a given environment while lighting can play a key role in dramatically altering the mood of a space. Used and combined in different methods, such sensory information can help reimagine and reinvigorate the in-vehicle experience, enabling it to travel in a multitude of exciting directions. Encompassing both sight and sound, AVN – short for Audio, Video and Navigation – can contribute to memorable in-vehicle experiences. AVNs comprise a range of electronic devices including a radio receiver, GPS navigation unit and user-interface technologies such as a touch screen or voice control. Through its constituent parts, an AVN system can provide a wealth of vehicle- and environment-related information as well as a variety of entertainment options to keep passengers amused on the road. Next-generation AVNs are expected to evolve even further, leveraging high-end audio, impressive display tech and other immersion-enhancing features to turn our vehicles into private movie theaters, relaxing café-bars and more. They’ll also help to make cars ideal places for everyday activities, such as having meetings, watching TV or even doing some online shopping. Aware of this fact, LG has been focused on developing quality AVNs for several years now. According to research conducted by eBEST Investment & Securities Co., Ltd, the company ranked second in the global AVN sector in 2021 with a market share of 12 percent. To understand LG’s vision for the future of automobiles and how it plans to implement AVN technologies and features that engage the five senses, look no further than the groundbreaking LG OMNIPOD concept car. First introduced at CES 2022, LG OMNIPOD acts as an extension of the home, serving as a lounge, workspace, exercise studio or whatever its occupants need. A fully autonomous vehicle, LG’s innovation incorporates expansive screens that can surround passengers with the content of their choice. The tunnel screen (Meta-environment Screen), which reaches from the floor to the ceiling, is key to the truly mesmerizing experiences that OMNIPOD can provide. With its suite of seamless multimedia displays, the vehicle becomes the perfect venue for enjoying movies – enabling passengers to feel like they are participating in, rather than watching, the on-screen action. Additionally, LG OMNIPOD automatically adjusts the screens according to passengers’ needs to ensure the optimal environment for productivity or play. Although impressive in and of themselves, these features are just a small part of what LG OMNIPOD has to offer. Future mobility brings together the very latest advancements, such as autonomous driving technology, artificial intelligence, the cloud and 6G, all of which have previously been discussed in the Mobility Inside series. Guided by its vision for better in-vehicle experiences, the LG Vehicle component Solutions (VS) Company will continue to accelerate innovations that satisfy the senses and drive customer value to ever-greater heights. Discover more at www.lg.com/global/mobility/more-stories/five-senses. # # # View the full article

Earlier this year, LG introduced its new brand direction and visual identity under the LG Brand Reinvent to put the spotlight on the value of Life’s Good with a more youthful and dynamic image. ‘Life’s Good’ truck at the ‘Life’s Good’ event held in South Korea To give employees a deeper understanding of what Life’s Good is all about, the company recently unleashed its Life’s Good campaign on its business sites across South Korea. For its next phase, LG is extending these efforts to customers worldwide by kicking off the campaign’s world tour this month. The first city to enjoy the charm of this campaign was Milan, Italy. To commemorate the start of the global campaign, LG CEO William Cho visited the vibrant, historic city in person to join local LG staff in affirming the message of Life’s Good through two major activities: a flashmob and the Life’s Good tram. While in Italy, CEO Cho took part in the company’s flashmob at Piazza Gino Valle, where 100 employees held panels up in the air to form a 10×10 square that spelled out Life’s Good. This performance was put on to spread the power of collective efforts and trust in one another while championing the importance of adopting a joyous, can-do attitude to learn and grow together. Once the 100-strong team is ready to part ways with these panels, instead of being thrown away, they will be used to decorate LG’s Milan offices for daily motivation. And to ensure the campaign’s message lives on, a tram decorated with Life’s Good photos and messages will operate in Central Milan for about a month. The first Life’s Good campaign aims to help people savor every moment of life through LG’s products and services. And with many more campaigns to come in other parts of the globe, each one will highlight LG’s positive Life’s Good message in its own unique way. So stay tuned to be the first to learn how this colorful campaign is striking a chord with people around the world. # # # View the full article

Targeting More Than USD $100 Million, the Fund Will Focus on Investments in Companies That Provide Positive Impact on People and the Planet SANTA CLARA, Calif., Aug. 2, 2023 — Global innovator LG Electronics and Clearbrook LLC, a global investment advisory and asset management firm with nearly two decades of experience in impact and sustainable investing, announced a strategic alliance to support companies developing solutions to bring positive change to people and the planet. The two companies are collaborating on NOVA Prime Fund, a venture capital fund with a target of more than USD $100 million. The Fund’s objective will be to invest in companies advancing innovations to build a better future, drawing from the pool of companies participating in the Mission for the Future Program sponsored by LG Electronics’ North America Center for Innovation, LG NOVA. “As a part of our business transformation to a Smart Life Solution company, LG is innovating to expand its services and solutions in new areas of business growth,” said LG Electronics Global CEO William Cho. “The strategic investments we’ve made with LG NOVA and its Mission for the Future Program has led us to take the next step in working with Clearbrook and others to support the accelerated growth of new technological solutions in digital health, sustainability and future solutions platforms that benefit society. Clearbrook’s investment track record with a clear focus on impact and sustainable investing aligns perfectly with LG NOVA’s mission.” ClearImpact Ventures, Clearbrook’s venture capital arm, invests at the intersection of sustainability, profit and purpose, and will act as General Partner of the NOVA Prime Fund while LG Electronics will be a Limited Partner. The NOVA Prime Fund will focus on investing in mission-driven companies concentrated on sustainable energy, digital health, immersive AI and industries of the future. Based in Silicon Valley and investing across both national and international markets, the NOVA Prime Fund will seek to advance both companies’ long-standing commitment to societal impact, as the fund seeks to empower innovative startup companies to build the tools required for a more sustainable future. LG NOVA will serve as a contributing source of innovative companies for the fund to invest in and provide a commercial acceleration path for those companies selected through its programs. Selected portfolio companies are also expected to benefit from Clearbrook’s global commercial acceleration resources. LG NOVA’s Mission for the Future is a global program to identify leading companies with innovative concepts and transformative solutions that create a positive impact on people and the planet. Selected companies may have an opportunity to explore new venture creation, and may benefit from an accelerated path to growth with support from LG. “We anticipate that LG NOVA’s acceleration capabilities will help startups, as well as our portfolio companies, succeed in their business initiatives – providing a valuable scenario for the fund to achieve its mission of growing companies that provide a positive impact on society,” said Clearbrook’s Chairman and CEO Elliott Wislar. “Our strategic alliance is the result of a shared vision that impact investing is an essential part of a business ecosystem that contributes to an improved society for all. Through our combined forces, we will seek to accelerate and amplify innovation for a better tomorrow. Our focus will encompass environmentally friendly solutions with a reduced environmental impact, and we will actively seek to support cutting-edge innovations in healthcare, sustainable energy and other solutions that foster a smarter, healthier lifestyle.” “By investing in this fund, we are intentionally bridging sustainability and innovation to drive exponential growth in viable solutions for the challenges we face today,” said Sokwoo Rhee, Head of LG NOVA and SVP of Innovation for LG Electronics. “We, in collaboration with Clearbrook, are moving forward in our vision for a brighter future created with innovative solutions to help people live a better life.” For more information on the NOVA Prime fund visit www.clearimpact.vc Learn more about LG NOVA and the Mission for the Future Program here. Submit your company for the Mission for the Future program here. # # # View the full article

Company’s 97-Inch OLED TV With Zero Connect Technology Set for Global Launch SEOUL, Aug. 3, 2023 — LG Electronics (LG) is launching the world’s first wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). The 97M3 is currently available in South Korea, with plans for global roll out to key markets including North America and Europe later this year. Drawing on LG’s technical and design prowess from a decade of OLED innovation, the 97M3 is set to reaffirm the company’s leadership in the ultra-large premium TV segment with the industry’s largest 97-inch OLED screen and the Zero Connect Box, the world’s first wireless solution capable of real-time video and audio transmission at 4K 120Hz. LG SIGNATURE OLED M is an OLED TV completely free of cables, excepting the power cord. LG’s wireless AV transmission solution was developed to aid users who connect their TVs to various devices and peripheral such as gaming consoles and set-top boxes, and presents them with a new, hassle-free way of managing cables and connected devices. As the Zero Connect technology eliminates the need to have cables and devices in close proximity to the screen, users can now fully enjoy the immersion offered by an ultra-large screen in a clutter-free space. LG SIGNATURE OLED M boasts a 97-inch OLED screen (approximately 245 centimeters in diagonal length) and the Zero Connect Box, allowing AV transmission at 4K resolution (3,840 x 2,160 pixels) and 120Hz refresh rate, for a distance of up to 10 meters between itself the screen.* A true innovation, the 97M3 with wireless solution is an important step forward in the evolution of TVs. The Zero Connect Box supports a range of connectivity options including HDMI 2.1, USB, RF, LAN and Bluetooth – making it easy to connect various devices or peripherals from gaming consoles to set-top boxes. To ensure the seamless transmission of image and sound, the box identifies the optimal transmission path and has an adjustable antenna that can be positioned according to the screen’s location. LG’s proprietary wireless AV transmission solution is able to transmit large amounts of data at up to 3 times the speed of the existing Wi-Fi 6E standard. Impressively, the company’s cutting-edge Zero Connect tech even supports Dolby Vision and Dolby Atmos. LG SIGNATURE OLED M also boasts the company’s chic, ultra-modern Gallery Design, which provides a seamless, flush-to-wall mount. Eliminating the need to place a cabinet or table directly near the TV, users can arrange their space exactly how they want it. In the near future, the 97-inch LG SIGNATURE OLED M will be joined by 83- and 77-inch OLED evo M models with Zero Connect technology, each offering superior OLED performance with wireless AV transmission at 4K 120Hz. “The technical feat of the 97M3 was made with LG’s decade-long commitment to creating new customer value as a market pioneer,” said Baik Seon-pill, leader of the LG Home Entertainment Company’s Product Development Division. “As well as delivering the ultimate viewing experience on an ultra-large screen, our first-of-its-kind wireless LG SIGNATURE OLED M presents customers with a new level of freedom in arranging their living spaces.” # # # * Applies only when the Zero Connect Box is placed in a direction facing the screen. View the full article

Company’s Free Streaming Service on LG Smart TVs Offers Popular Sports Channels Including FIFA+ and DAZN in Europe, Latin America and Australia SEOUL, July 31, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, is set to offer LG Smart TV owners in Europe, Latin America and Australia an almost limitless stream of sports content to satisfy their appetite for action, regardless of their favorite competition or team. Recently launched on LG Channels, FIFA+ is home to football fandom around the globe.1 LG Channels users in regions including Europe, US, Latin America and Australia2 will be able to access FIFA+. Featuring a wide range of Originals, live broadcasts and an extensive archive, FIFA+ has become a global hub for the beautiful game, and now, the channel will be on the home screens of millions globally as the FIFA Women’s World Cup 2023 continues apace. Further, wedo Sports via wedoTV was also launched on LG Channels in Germany, Austria and Switzerland this month, which puts the spotlight on eminent sporting events like world-class horse racing such as the recent Royal Ascot and the Breeder’s Cup, and sailing competitions such as the German Sailing Bundesliga, the Sailing Champions League and SailGP. The German-language, 24-hour service also features weekly programs with highlights from football, Formula 1, e-sports, martial arts and other sports, as well as documentaries about sports legends like Tiger Woods, David Beckham and Michael Schumacher, and world-famous teams like Manchester United and other well-known national clubs. Bringing joy to Europe’s passionate football fan base, LG has launched a special Advertising-based Video on Demand (AVOD) content featuring Shoot for Love, a popular YouTube Channel where they put well-known footballers to the test. More events are coming to European sport fanatics in the upcoming months. Unbeaten, a premium sports channel featuring the biggest events and athletes in football, tennis and golf history, will be coming to LG Channels users in five European countries.3 Meanwhile, Tennis Channel, the only 24-hour live sports app dedicated to the sport and the lifestyle that comes with it, gives tennis aficionados in the UK, Germany and Austria all the content they could possibly need. These new channels are not the first in LG’s continued content partnerships to bring the best of sports to LG Channels. Last May, LG Channels partnered with the world’s leading live sports streaming service, DAZN,4 to add DAZN FAST, a free-to-air channel delivering a curated selection of sports content; DAZN Rise, a broadcaster of women’s sports in Germany and Austria; DAZN Combat, a channel for boxing and MMA buffs; and DAZN Women’s Football, presenting live matches from the fiercest female players in the UEFA Women’s Champions League and more. # # # 1 Country availability varies. 2 Content available in the United States, Australia, Europe (United Kingdom, France, Germany, Spain, Italy, Austria, Belgium, Denmark, Finland, Ireland, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland), Latin America (Brazil, Mexico, Colombia, Chile, Peru, Argentina) and Asia (Japan, South Korea). 3 United Kingdom, France, Germany, Spain, Italy. 4 DAZN FAST and DAZN RISE available in Germany, DAZN Combat and DAZN Women’s Football available in France, Finland, Sweden, Norway, Netherlands, Brazil, Mexico, Argentina. View the full article

About 500 Participants Come Together for Preliminary Rounds Ahead of Finals in Abu Dhabi SEOUL, July 31, 2023 — LG Electronics (LG) hosted the two-day online preliminary round of the 2023 Global IT Challenge for Youth with Disabilities (GITC) with the Ministry of Health and Welfare of South Korea and Rehabilitation International Korea on July 25. LG Corporation, in conjunction with South Korea’s Ministry of Health and Welfare, has been leading the GITC since 2011. The program was established to strengthen the ICT capabilities of young people with disabilities while establishing a strong foundation that promotes their social inclusion. Run by LG Electronics and the GITC Organizing Committee, the competition has attracted a total of around 4,500 youth with disabilities from 38 countries who have benefited from the program so far. This year, about 500 youth with disabilities selected through local preliminary rounds across 17 countries have competed in 6 competitions to earn their place in the finals, which will be held in Abu Dhabi, UAE, in October 2023. Certificates and prize money will be awarded to outstanding performers in each event and disability category. The competitions not only evaluate their skills in various computer programs, including Microsoft PowerPoint, Microsoft Excel and internet search engines, but also test their ability to make and edit videos, use programs for self-driving car programing, and develop IT that improves the lives of persons with disabilities. Teams of 4 or fewer could participate in each contest, with this year’s GITC extra special as it is debuting an esports competition with no restrictions in participation by the type or degree of disability. Participating countries are continuously being added. From this year, countries outside of South Korea, China, Vietnam, Thailand and other Asian countries can compete, as the GITC expands to countries in the Middle East and North Africa. More and more of the youth with disabilities from the GITC are going on to thrive in society. For example, Chan Outdam Keo and Paramuditaya Dyan, the winners of the Global IT Leader (MVP) award at the 2014 Busan GITC and 2015 Indonesia GITC, respectively, are now making a name for themselves as IT developers in top government agencies. “The experience I gained from this competition has been invaluable to my development as it completely changed my mindset,” said Keo. “I was able to change my way of thinking and foster my dream of improving the field related to my disability.” The company is continuing its efforts to realize a Better Life for All by ensuring its products and services are accessible to everyone, regardless of their physical ability. This includes operating a sign language counseling center, providing product manuals with video, sign language, voice support and distributing braille stickers for home appliances. Additionally, the company has been running a disabled advisory group since last year and continues to listen to customers’ greatest inconveniences and address them. “The Global IT Challenge is all about building a foundation that allows people with disabilities to integrate better into society, with former participants proving that they can have a successful career in the IT field,” said Yoon Dae-sik, senior vice president of External Relations at LG Electronics. “As a global company, we will always strive to support youth with disabilities so that they can pursue their passions and live out their dreams.” # # # View the full article

Record Revenues, Strong Profitability Provide Solid Foundation for Pursuing Mid- to Long-term Growth Through Advancement of Business Portfolio SEOUL, July 27, 2023 — LG Electronics Inc. (LG) today announced second-quarter 2023 consolidated revenue of KRW 20 trillion with operating profit of KRW 741.9 billion. The company recorded the highest second-quarter revenues in company history. The second-quarter results underscore the success of the company’s strategy to drive continuous growth while strengthening its business competitiveness. The record revenue reflects the company’s actions to fundamentally improve its business structure by pursuing new platform-based service businesses and continuously expanding the business-to-business (B2B) segments. Profitability also was strong, although operating income was 6.3 percent lower than the second quarter last year, primarily due to a one-time second-quarter 2023 provision. The company plans to drive further profitability improvements by optimizing efficiencies and by preemptively meeting market demands through enhanced demand forecasting and manufacturing competitiveness. LG also plans to continuously strengthen its online brand store and direct-to-consumer businesses. The LG Home Appliance & Air Solution Company generated second-quarter revenues of KRW 7.99 trillion and an operating profit of KRW 600.1 billion. Despite intensified market conditions, the business unit recorded strong profitability on the back of increased sales of high-demand products such as air conditioners and energy efficient heat pump-enabled products. The operating profit increased by 40 percent from the previous year, reflecting efficient cost structure management. The company will leverage its high-efficiency innovations including heat pumps and ESS as demand for green technologies grows in Europe, North America and around the world. At the same time, the company sees the electrification trend as an opportunity for future growth in the HVAC business. In the third quarter, the company will launch new LG ThinQ UP 2.0 home appliances featuring hyper-personalization, subscriptions and services. Certain mass-tier appliance lineups also will be expanded in response to market changes. The company plans to lead a paradigm shift in the home appliance industry by combining service-based business models with differentiated product competitiveness, while continuing efforts to increase efficiencies in production, purchasing and logistics for stable profitability. The LG Home Entertainment Company recorded second-quarter revenue of KRW 3.15 trillion and an operating profit of KRW 123.6 billion. As challenging business conditions persist for the worldwide consumer electronics industry, the company continued to focus on improving operational efficiency and improving profitability by growing the content and service businesses based on LG’s webOS smart TV platform. The company intends to transform its TV business portfolio into a “media and entertainment service provider” by expanding content, services and advertising in differentiated products. The business unit also intends to solidify LG’s leadership in the ultra-large-screen TV market with the launch of the 97-inch LG SIGNATURE OLED M, the world’s first “wireless” consumer TV with Zero Connect technology. Also driving the premium TV market are expanded sales of the company’s popular new Lifestyle Screens. The LG Vehicle component Solutions Company‘s second-quarter revenue was KRW 2.66 trillion, the highest second-quarter revenues in company history. However, an operating profit was KRW 89.8 billion excluding non-recurring expenses such as one-off provision, achieving the highest second-quarter operating profit in terms of business performance. But after the company’s operating profit margin included the one-time provision of KRW 151 billion, related to General Motors’ recall of the Chevy Bolt EV, it resulted an operating loss of KRW 61.2 billion. This provision reflects the increases in material costs that occurred during the recall period. The business unit will continue its growth momentum by focusing on expanding its high value-added and high-performance business. The company’s order backlog is expected to reach KRW 100 trillion by the end of the year, leading to sequential sales conversion resulting in profitable growth. In particular, in terms of profitability, it is positive that the company is experiencing economies of scale from sales expansion. As steady increase of electric vehicle demand is expected in the future, the company will actively seek new opportunities in future mobility areas, such as autonomous driving, software solutions and content, while securing stable profitability by expanding the portion of high value-added and high-performance products supplied to key automotive customers around the world. The LG Business Solutions Company saw improved second-quarter revenues of KRW 1.33 trillion with an operating profit of KRW 2.6 billion. Both revenue and operating profit declined slightly from the same period last year due to the persistent softening of demand for IT products. From the third quarter, demand for IT products is expected to show a gradual recovery compared to the first half. In the midst of this, LG plans to actively expand sales of monitors and laptops equipped with gaming features and OLED displays. In the commercial display business, the company will seek opportunities for further growth with customized solutions for various vertical markets, from hospitality and health care to education, retail and corporate. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on July 27, 2023, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call. # # # View the full article

In the world of color grading, every shade and hue is brought to life under the skilled hands of a master colorist, who meticulously crafts colors and lighting to unlock the true potential of content. When it comes to the colorist’s workspace, the 65-inch LG OLED TV takes center stage thanks to its premium performance and quality. To find out more, LG spoke with accomplished colorist Park Jin-ho about his remarkable sense of color and why LG OLED TV now works alongside him as a creative companion. Colorist Park Jin-ho Park began by giving a sneak peek into his latest projects powered by the precision of LG OLED. “Now I’m working on a Netflix series called Daily Dose of Sunshine, which happens to be popular director Lee Jae-kyoo’s next highly anticipated project. In a market where gripping crime movies and dark TV series dominate, I’m happy to work on a show that’s able to warm the viewer’s heart.” A skilled multi-tasker, Park is also working on several other titles including Netflix’s Song of the Bandits, Disney+ Original Series Vigilante and LG U+’s mobile TV launch project Hi Cookie. He then offered a captivating look into his workspace, a hub of visual exploration where the magic happens. “I have three displays arranged side by side, but I put my LG OLED TV in the middle as it provides me with high dynamic range (HDR) capabilities I need to create more detailed, three-dimensional images especially in high-contrast scenes.” While he keeps a standard dynamic range (SDR) display on the left and a broadcast standard monitor on the right for reference, Park stresses that the LG OLED TV’s unparalleled performance is most essential. “Capable of 1,000 nits, the LG OLED TV’s images are 10 times brighter than an SDR display. It produces meticulously accurate images by leveraging metadata to optimize the shadows, highlights and contrast of each shot, faithfully conveying the creator’s artistic vision while heightening immersion.” As he discussed his work on Park Chan-wook’s celebrated film, The Handmaiden, Park shared a technique he employed to accurately convey a critical scene. “We used the ‘Day for Night’ technique for the scene where Lady Hideko (Kim Min-hee) and Sook-hee (Kim Tae-ri) run away in the night. This moment was actually filmed during the day since capturing the intricate details in the darkness would have been impossible. I added blue shades in post-production to create that perfect darkness-before-dawn atmosphere you see in the final cut.” Adding on this experience, he notes that a display’s ability to capture intricate details in the dark is crucial for color production in night scenes. “The advantages of working with an LG OLED TV are evident. Unlike film projectors, it ensures uniform, accurate illumination without vignetting and employs independent pixels to create the perfect black. With all this, it’s so much easier to capture details in dark scenes, bring out intricate details and enhance visual cues from the director to shine and add depth to the narrative.” Park goes on to explain why LG OLED TV is the go-to choice for post-production companies in Korea these days. “Almost every studio I know uses LG OLED displays. That’s partly because they fully support Dolby Vision – the industry’s favored HDR standard and the format recommended by popular streaming content providers – securing the contrast, colors and incredible detail required to perfect the brightest and darkest areas of a scene.” He also notes how the sheer diversity of LG OLED TV products as well as their accessibility and convenience have played a key role as well. Discussing more on Dolby Vision support, he mentions how it makes a notable difference for him not only on the job but also when he’s watching at home. “When watching TV series like Big Bet on Disney+ without Dolby Vision, images lack that crispness and accuracy. A Dolby Vision display on the other hand – such as an LG OLED TV – ensures the best possible picture quality, which is proven by the decision to apply an official Dolby Vision support logo to display products.” Park says that display technologies have evolved dramatically over the years, taking the example of a remastered classic, The Godfather. “Through years of display tech innovation, the visual experience has completely transformed. This is why the difference between The Godfather’s original and remastered versions is so noticeable. Through modern displays, like LG OLED TVs, viewers can enjoy a wider color palette and enhanced details.” He adds that out of every advancement ever made in film history, the one that brought us all kinds of black shades has to be among the most game-changing. “It’s rare these days to depict black hair as a simple dark mass – now we can express every fine strand.” Park believes that details can be found even in the darkest scenes, and today’s technologies help him uncover these beautifully. “Audiences were unaware that they couldn’t actually see the actual lapel of a black suit before, but they now have access to a wider spectrum that allows black to be expressed in more tones than one. With advancements in displays such as OLED, it’s now possible to represent the darkest tones in much more intricate detail.” Looking back on his two decades in the business, Park says that a lot has changed, both for the audience and the people working behind the scenes. “My first job in this industry was CGI work, and at that time I only had to rely on a single monitor. But color correction requires professionals to constantly assess different displays to ensure the perfect visual experience. Especially today, advancements in display technology have empowered audiences to perceive more details, making previously overlooked elements like artistry, backgrounds and objects more visible.” Park explains that to a colorist, the optimal displays – like the LG OLED TV he works with – are as powerful as a canvas is to a painter. “It’s not an empty canvas, but one that provides the intricate drawings captured during filming. As a colorist, I work with this canvas of visual compositions by adding beautiful colors that bring scenes to life, evoke powerful emotions and enhance the visual experience. If utilized properly, this unique digital canvas can effectively convey warmth or coldness, brightness or darkness like no other can.” For more stories on how LG OLED is making waves in the world of visual art, stay tuned to LG Newsroom. # # # View the full article

Unique Features Enable Coffee-Lovers to Conveniently Customize Their Favorite Drink SEOUL, July 20, 2023 — LG Electronics (LG) is set to unveil its first-ever capsule coffee machine, DUOBO by LG Labs. LG Labs is LG’s new marketing platform established to deliver experimental and innovative product and service experiences to its customers. DUOBO revolutionizes the coffee brewing process with features and technologies that deliver outstanding convenience and delicious, personalized flavor. DUOBO’s dual-capsule extraction system allows for two-shot layered blending, making it possible for users to create and savor their own distinctive blends. Simple control is provided by the DUOBO mobile app, which lets users precisely adjust temperature and pressure to their individual preferences. The new product by LG Labs is compatible with coffee capsules from various brands, offering a wide range of strengths, roasts and flavors for users to match, blend and make their own. LG Labs proudly presents DUOBO, a truly exceptional product that combines innovation with a captivating design. Drawing inspiration from the wonders of space exploration, DUOBO’s sleek and elegant appearance resembles a space probe, embodying our vision of discovering new and intriguing flavors, including the concept of a “taste of space.” In a nod to history, DUOBO was launched on July 20, commemorating the momentous occasion of Apollo 11’s first moon landing in 1969. One of DUOBO’s standout features is its integrated full HD IPS display, applied at the space where coffee cups are placed during the extraction process. This display adds an extra layer of enjoyment, providing users with access to a variety of engaging content such as DUOBO exclusive animations and coffee-related information. It creates a truly immersive coffee brewing experience that is both delightful and informative. To showcase the remarkable features of DUOBO, LG Labs teamed up with six of the world’s top baristas, including previous winners of the prestigious US Barista Championships. At an event held at The Lost Draft café in New York’s fashionable Soho district, a captivated audience looked on as the skilled baristas demonstrated the ease of using DUOBO, created delightful blends and discussed the unique benefits of LG’s dual-capsule system. “DUOBO is truly an innovative product, redefining the entire coffee experience from the art of crafting and savoring the perfect cup to establishing meaningful connections with our valued customers,” said Lee Hyang-eun, managing director of the Customer Experience Innovation Division at LG Electronics. “With our unwavering commitment to excellence, we will strive to offer unparalleled customized solutions that cater specifically to each individual’s preferences, ensuring a personalized and delightful coffee journey where customer participation plays a vital role.” A futuristic capsule-based coffee machine, DUOBO by LG Labs is available for crowdfunding on Kickstarter starting July 20. Coffee aficionados and early adopters can save 50 percent with the limited Super Early Bird deal offered exclusively on Kickstarter. To learn more about DUOBO, visit www.official-duobo.com. # # # View the full article

With Six Wheels and Independent Suspension, LG’s Latest Autonomous Serving Robot Offers Enhanced Service Delivery in Food Retail Environments SEOUL, July 19, 2023 — LG Electronics (LG) has unveiled its newest LG CLOi ServeBot (model LDLTR30), a smart service robot convenient for places where service is needed, including restaurants. Boasting a quick and stable autonomous driving system that can handle various types of flooring, and an upgraded design with enhanced features, LG CLOi ServeBot ensures reliable service delivery. The new model also has a guide function for helping customers to find their way around, freeing up staff to spend more time on management and administrative duties. First launched in early 2020, LG CLOi ServeBot is designed to be deployed in public spaces such as restaurants, hospitals and office buildings to assist humans without human-to-human interaction, and is optimized for in-person customer service. The latest version offers enhanced driving performance with 6 wheels and independent suspension, allowing for stable operation on different kinds of flooring, including carpet and braille blocks. It also has a 3D camera and a light detection and ranging (LiDAR) sensor. This enables the CLOi ServeBot to securely transport beverages and meals, including soups and noodles, even when travelling over surfaces with a slope of up to 5 millimeters (0.2 inches). Additionally, this advanced technology lets the CLOi ServeBot navigate obstacles smoothly, ensuring that none of its valuable “cargo” is upset. The new LG CLOi ServeBot also delivers increased storage capacity and flexibility. Its 4 easy-to-access shelves (21 x 17 inches) – including one that can be used as main drawer – can collectively manage a load of up to 40 kilograms (88 pounds). The upgraded LG CLOi ServeBot offers further convenience with its upper pockets and cup holders, and features an additional bottom drawer that can be used for storing items such as napkins and utensils. For extra versatility, the LG CLOi ServeBot’s shelves are detachable and can be adjusted up or down within a range of 2.8 inches. LG’s newest CLOi ServeBot provides smarter service thanks to its large 10.1-inch display and built-in content management system. Operators can adapt the autonomous robot for a specific use scenario by choosing an appropriate facial expression and by displaying videos, images or text. As such, LG CLOi ServeBot can communicate relevant information to customers, such as menu recommendations or in-store promotions, and also advertise services from partner companies. Additionally, LG CLOi ServeBot can be used for entertainment purposes, such as displaying customized content for special events and celebrations. What’s more, LG’s new service robots communicate with each other to coordinate their movements; facilitating smooth, efficient operation in food retail environments. “LG CLOi ServeBot is a reliable partner capable of efficiently carrying out various service delivery tasks, from serving and guiding customers to providing engaging entertainment and useful information,” said Roh Kyu-chan, vice president and head of the robot business division of LG Electronics Business Solutions Company. “Leveraging LG’s autonomous robotic technology, we will continue to consistently deliver new and exciting experiences that bring greater value to our customers.” LG’s new CLOi ServeBot is currently available in the United States and Japan, with plans for a global rollout in the future. For more information about LG CLOi ServeBot, visit LG.com. # # # View the full article

Underpinning the enduring brand value of LG SIGNATURE lies the profound belief that Art Inspires Technology, Technology Completes Art. Merging technological excellence with artistic brilliance, LG SIGNATURE proudly sponsored a performance of timeless classic ‘Swan Lake’ choreographed by Angelin Preljocaj, an esteemed master of ballet. This modern interpretation took place at LG Arts Center SEOUL, South Korea, from June 22 to 25, where it captivated audiences while perfectly embodying the brand’s commitment to extraordinary experiences. Running alongside the performance was the Swan Lake-themed LG SIGNATURE OLED M exhibition, which used a moon-shaped mirror to reflect light onto the lake created below the TV to highlight its ‘wireless’ design. A Zero Connect Box, which wirelessly transmits video and audio signals to LG’s cinematic screen, was also presented to visitors on top of an elegant swan sculpture, which added a touch of class to the space. The LG SIGNATURE Hall was bustling with people eager to witness the highly anticipated performance. And as they waited, they were able to enjoy an exhibition of advanced technology as well as photo zones highlighting the OLED TV’s sleek wireless transmission of video and audio that no one thought was even possible. The mesmerizing Swan Lake motifs added another dimension to the zone, with attendees saying it felt more like the performance’s opening act. Esteemed figures from the Korea’s ballet, culture and arts scenes – including Kang Sue-jin, artistic director of the Korean National Ballet, and Cha Jun-hwan, a world-class figure skater – immersed themselves in the perfect blend of innovation and artistic brilliance. “The space let me directly experience the ultimate harmony of art and technology LG SIGNATURE aims to convey,” remarked Kang. Cha Jun-hwan had only good things to say about the exhibition, especially about the TV’s innovative design, stating, “I was delighted to witness such an innovative design that boldly departs from the conventional.” The opportunity to experience a remarkable ballet performance and the world’s first wireless OLED TV in one place sparked a wave of excitement among diverse audiences. Influential figures from ballet, art and culture were there to see it for themselves, like ballerina Lee Joo-ri, actress Kim Joo-ri, ballerina Kim Nam-ji, actor Lee Jae-joon and model Kim Nam-yoon, as well as luxury lifestyle influencers including Kim Young-shin, Kim Bo-kyung and Jung Jae-ho. Demonstrating the brand’s unwavering commitment to the intrinsic connection between art and technology, the curtain was drawn on the remarkable reinterpretation of the iconic Swan Lake ballet with LG SIGNATURE as its main sponsor. While the show may have come to an end, the captivating exhibition will continue to welcome a broader audience of TV lovers until September. By bridging the worlds of technology and artistic expression, LG SIGNATURE continues to redefine the essence of living a life inspired by art. # # # View the full article

ISTELive, the annual exhibition of the International Society for Technology in Education (ISTE), is a showcase of the latest in edtech innovation. This year’s event was held recently in Philadelphia, USA, attracting educators, education leaders and other key stakeholders from all around the world. It also saw the debut of LG at ISTELive, with the company presenting its state-of-the-art digital learning solutions and reaffirming its commitment to improving education through technology. Designed to foster student engagement and interaction, and to support teachers in lesson planning and delivery, LG’s impressive solutions at ISTELive 23 attracted a lot of positive attention. The company’s booth featured several distinct areas – including the Digital Learning Spaces Zone, Robot Coding Zone and Esports Lab Zone – each highlighting different use cases and benefits of LG’s tailored educational hardware and software. Digital Learning Spaces With LG CreateBoard and ProBeam In the Digital Learning Spaces Zone, visitors were invited to see for themselves the convenience and capabilities of LG ConnectedCare DMS Solution, the 86-inch LG CreateBoard, interactive digital board and the LG ProBeam business projector. With a UHD (3840 x 2160) resolution display boasting 40-point multi-touch functionality, LG CreateBoard enables engaging learning experiences in today’s classroom environments. Compatible with LG CreateBoard, LG ConnectedCare DMS (Device Management System) offers schools and educational institutes a comprehensive, versatile solution for streamlining display management. LG ConnectedCare DMS makes it possible to install an application on all LG CreateBoard solutions, saving administrators time and hassle. Enhanced Safety Through LG ConnectedCare DMS LG ConnectedCare DMS can also help ensure student safety during emergencies, such as an earthquake or a fire, facilitating the real-time communication of vital information to students and staff. Allowing administrators to instantly push notifications to LG CreateBoard in each classroom, it can deliver clear instructions to help prevent confusion and minimize risk. Through this function, LG ConnectedCare DMS can support educational institutions to enhance their emergency response protocols and foster a secure and protected learning environment. Real-Time Communications to Keep Everyone Informed In bustling educational settings, timely communication is critical for keeping students and teachers informed about important announcements, schedule changes and upcoming events. LG ConnectedCare DMS seamlessly integrates with LG CreateBoard solution to effectively address this need. Administrators can instantly relay crucial updates and reminders in real-time via pop-up messages that are immediately displayed on all or select LG CreateBoards. This presents a simple and highly effective means of making sure that everyone knows what is happening; whether it’s a timetable change, a notice for an imminent exam or an announcement about an extracurricular activity. Getting Creative With LG CLOi GuideBot In the Robot Coding Zone of LG booth, visitors were greeted by the charming and ever-helpful robotic assistant, LG CLOi GuideBot. The zone itself provided a memorable, hands-on learning experience, where visitors could code on LG Chromebooks and make a custom app to control LG CLOi GuideBot. They were also able to create images and videos and view them on the CLOi’s built-in display. Fun and Educational Digital Content A company that understands the value of collaboration, LG has partnered with South Korean edtech company Woongjin Thinkbig to help shape the future of education. Woongjin Thinkbig provides high-quality learning resources such as the ARpedia, an immersive augmented reality-based reading and learning platform, and Mathpid, an AI-powered mathematics app designed for K12 students. Linked with LG UltraTab and LG CreateBoard, these materials help provide a captivating learning experience for students. Meanwhile, LG’s dedication to imaginative art education was on show at ISTELive 23 through its collaboration with Dasverse, an art platform company leveraging dynamic art technologies. Harnessing the diverse functions and user-friendliness of LG CreateBoard, the interactive, step-by-step art education curriculum developed by Daverse stimulates students’ learning abilities and expands their creative horizons. Gaining a Competitive Edge in Esports Education With LG UltraGear With the increasing popularity of esports among young people, more and more educational institutions are introducing gaming-related initiatives to build students’ teamwork, problem-solving and communication skills. Recognizing this, LG created the Esports Lab Zone, a dedicated esports-for-learning area where LG’s premium UltraGear gaming monitors took center stage. Renowned for delivering immersive gaming experiences, LG UltraGear gaming monitors bring virtual worlds to life with superb color and contrast, while their high refresh rates and fast response times ensure smooth gameplay. Visitors to the zone were impressed by how immersive games look and feel when played on LG UltraGear displays. With its impressive debut at ISTELive 23, LG solidified its position in educational technology market, showcasing once again its commitment to driving innovation and empowering the next generation of learners. For more information about LG’s education-focused devices, initiatives and presence at ISTELive 23, click here. # # # View the full article

Company Pursues New Growth Engines, Enhancing Customer Experience at Every Contact Point LG will innovate with a platform-based service business model that continuously generates profits, such as content and services, subscriptions and solutions, to the hardware-oriented businesses, which generate sales and profits at the time of purchase. This is part of the company’s attempt to create a business model centered on customer engagement, combining services with hundreds of millions of LG devices used by customers around the world. To start, as of the end of this year, LG’s TV business is projected to make a great transformation based on its webOS operating system, which powers more than 200 million smart TVs around the world. In line with this, the company intends to transform its TV business portfolio into a “media and entertainment service provider” by expanding content, services and advertisement in products, including LG OLED and LG QNED TVs, which have differentiated competitiveness. The company will invest more than KRW 1 trillion over five years to strengthen the content competitiveness and drive growth of LG Channels – an advertising-based free broadcast platform. LG Channels increased from 20 million users in 25 countries last year to 48 million users in 29 countries this year. To achieve quantitative growth, LG will expand customer contact points by increasing the supply of the webOS platform to external TV brands and expand the application of webOS to other product groups. Household appliances are also speeding up the transformation of service-based portfolios. The goal is to further evolve LG ThinQ UP appliances that upgrade functions customers need even after purchase and evolve into a “Home as a Service” platform that combines hyper-personalization, subscriptions and smart home services. LG ThinQ will support the emerging home solutions business that encompasses the entire house by adding services that customers need in the home complementing connected devices. The home appliance rental and care service business is also expanding to include all services necessary for spaces in the house, including product maintenance, management and cleaning. The compound annual growth rate of LG’s rental and care service sales has exceeded 30 percent over the past five years. Accelerating the expansion of its B2B businesses, the company aims to evolve its electric vehicle (EV) business into a top electric component part provider worth more than KRW 20 trillion by more than doubling sales by 2030. Responding to trends, such as vehicle electrification and connected services, LG is actively seeking new opportunities in future mobility areas, such as autonomous driving, software solutions and content. The order backlog of LG’s Vehicle component Solutions Company is expected to reach KRW 100 trillion by the end of the year, showing the competitiveness of the business. By 2030, LG aims to double sales for its heating, ventilation and air conditioning (HVAC) business and become a global top-tier comprehensive air conditioning company. The company also plans to discover organic strategies, such as completing mergers and acquisitions and making equity investments. The company is establishing a localized business structure that covers research and development, production, sales and maintenance of air conditioning projects in major regions such as North America and Europe. Also, LG will preemptively prepare for the future in energy service sectors, such as energy storage systems, home energy management systems and virtual power plants. In the case of built-in home appliances, the company will expand markets in North America and Europe, which account for more than 70 percent of the global market and foster LG to become one of the top five built-in appliance brands. Commercial displays provide customized solutions for each specific customer group and secure growth momentum. Over the past two years, considering market conditions and evolving business model strategies, the company boldly exited its mobile phone and solar panel businesses and, instead, focused resources on future high-growth areas. In the future, LG plans to accelerate future development by selecting and concentrating on new businesses that are expected to have similarly high growth potential. The company is also continuing its strategic investment in digital healthcare, a key focus of the North American Innovation Center known as LG NOVA based in Silicon Valley, California. The scale of investment in LG NOVA is also on the rise. Among other LG NOVA-led initiatives, LG is providing remote medical treatment solutions in North America through the partnership with Amwell, a U.S. telemedicine company. In the future, the company will consider expanding its services through strategy investment to preventative and follow-up management. LG’s EV charging business has an aim to provide an integrated solution that encompasses the control area, not just the sales of chargers. The company recently launched four products in South Korea through its affiliate company HiEV Charger and will expand markets to Europe and Asia next year. LG also plans to start building additional production bases within the year to target the North American market. The company is also establishing a wide range of strategic collaborations in the metaverse. Mixed Reality devices are continuously being developed jointly with leading global platform companies, while the development of Augmented Reality devices is underway at the Korean Ministry of Science and ICT’s project to advance the development of AR Glass Advancement and the building of content production ecosystem. Various efforts are also being made to provide a more immersive experience on large screens, such as TVs. Breaking Business Limitations via Full Potential Strategy LG has been operating a company-wide task force to preemptively respond to changes in the business environment. The task force aims to not only reduce short-term costs but also promote fundamental changes in business structure and methods to maximize business potential, securing suitable profit levels and promoting sustainable growth despite prolonged economic uncertainty. These efforts have contributed greatly to LG’s performance as well. The company’s sales and operating profit in the second quarter of 2023 were the highest ever for the second quarter. In the first half of 2023, the company recorded the second highest sales ever and the third highest operating profit. These tangible results were achieved by improving the fundamentals of the business despite the prolonged slump in global demand. LG believes that, in order to innovate the customer experience (CX), a company needs to advance digital transformation (DX) as it is essential to have a data-based understanding of customers to reflect hidden needs – which customers may not be aware of – in products and services. In this regard, the company is making efforts to combine CX and DX to make a business model to better communicate with customers by establishing various points of contact, provide a never-before-seen CX, build organizational capabilities to research and plan differentiated CX and innovate experiences throughout the customer experience journey. To expand customer contact points, LG will strengthen direct-to-consumer (D2C) sales through LGE.com, the company’s online brand shop, and increase operation of pop-up stores to interact with the younger generation, including Gen Z. The number of visitors of pop-up stores throughout Korea since last year adds up to 600,000. To plan and develop new products, the company actively utilized systems internally to understand customers based on data and discover hidden needs. This includes “Lifegraphy,” a customer data analysis system, and “IC 360 (Intellytics Customer 360),” a company-wide platform that integrates and manages customer data collected from all customer contact points. In addition, in terms of organizational capabilities, LG is defining and applying its core customer experiences to products and services through customer behavior research led by the CX Center. The company is actively making changes in customer-centric working methods, with employees voluntarily participating in campaigns to define ‘customers’ and ‘customer value.’ Spreading Change Across Organizational Culture and Brand to Business Strategy Internally, REINVENT LG, an organizational culture innovation campaign, was put in place to change the way of working and communicating at LG. By doing this, the company hopes to reinvent the brand by having employees lead changes themselves. Transformations have also been made to bring a dynamic and youthful look to the brand at customer contact points. Changes that redefine the brand’s core values – Uncompromising Customer Experience, Human-Centered Innovation and Warmth to Power a Smile – and add dynamism to LG’s visual identity are actively being made around the world. Supporting the ESG vision of a Better Life for All, the company has made six core commitments: achieving carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture, and accessible products and services. In particular, LG plans to actively expand various activities that customers can engage in, enabling them to better relate to the company’s ESG vision and understand its meaning and significance. With ESG management not only focused on suppliers, LG’s vision also takes ESG to a new level to instill a sense of pride in consumers that they positively contributed to the environment by selecting LG’s products and services, providing an experience of increased convenience and usability. # # # View the full article

First-of-Its-Kind LexisNexis Report Ranks LG Among Top 100 Companies Accelerating Innovation to Achieve United Nations Sustainable Development Goals NEW YORK, July 11, 2023 – LG Electronics Inc. (LG) has been recognized as a world leader in leveraging technology to address sustainability and social challenges, according to a just-released groundbreaking report. LG is ranked 13th among the top 100 corporate patent owners advancing transformative solutions toward the United Nations Sustainable Development Goals (SDGs) in the new report, “Exploring the Global Sustainable Innovation Landscape: The Top 100 Companies and Beyond,” by LexisNexis® Intellectual Property Solutions. “Now more than ever, the intersection of innovation and sustainability is creating opportunities for companies to make a difference in addressing some of the world’s most pressing issues,” said LG Electronics North America CEO Thomas Yoon. “LG’s Better Life for All ESG mission builds on our longstanding role in the UN Global Compact and aligns with SDG initiatives driving positive impact for people, communities and the planet.” With the release of Exploring the Global Sustainable Innovation Landscape, LexisNexis introduces what it calls “a new standard of excellence for responsible and sustainable business.” By objectively mapping the SDG targets and indicators to the global patent system and applying the Patent Asset Index, a widely accepted evaluation methodology featured in the LexisNexis® PatentSight® platform, the report identifies the companies such as LG that are building a healthier, prosperous and more sustainable world through the contributions of their patent portfolios. The six pillars of LG’s global ESG strategy – carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture and accessible products – are aligned with UN SDGs. The company is working toward carbon neutrality by cutting emissions from operations through measures such as highly efficient buildings, renewable energy, fleet electrification and carbon offset projects. LG’s climate action efforts also focus on reducing the environmental impact of its products throughout their entire lifecycle, from design and production to packaging and transportation to use and disposal. To download the report, view the complete ranking of the Top 100 companies and learn about the report’s approach to mapping patents to the SDGs, visit www.lexisnexisip.com/sustainable-innovation-report. # # # View the full article

BINGE Korea on LG Channels to Give LG Smart TV Owners in 23 Countries Over 40 Channels of Top-Quality Korean Content to Enjoy SEOUL, July 11, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, is set to present LG Smart TV owners in Australia, Europe and Latin America1 with a vast selection of compelling K-content, which has gained growing popularity worldwide. Spanning multiple genres and offering something for every age and taste, BINGE Korea is the latest collaboration between LG and South Korea-based digital content and platform distribution company, NEW ID, the first in-house venture of the media group NEXT ENTERTAINMENT WORLD (NEW). In June 2023, LG launched YTN on LG Channels in Australia, Brazil, Mexico and Europe, bringing live news directly from Korea’s first 24-hour news service to a global audience. Building on this, LG is expanding the selection of K-content available on LG Channels with the introduction of BINGE Korea. LG Smart TV users in the applicable markets will have more than 40 channels at their disposal, allowing them to watch Korean news, entertainment and lifestyle shows, K-dramas, K-pop, animation and more – all without a paid subscription. Whatever their preferences or interests, users will find a wealth of great viewing choices on the new home of K-content on LG Channels. Popular Korean TV shows like Running Man, the beloved SBS series that offers friendly competition and laughs as 2 teams compete to win missions – often involving well-known Korean landmarks – are available to watch. Coming in July, LG is proud to present a collection of K-dramas that includes historical favorites, such as The Nokdu Flower, and iconic series set in modern-day Korea, such as The Heirs. The latest wave of K-content to arrive on LG Channels will also feature the NEW KMOVIES channel from NEW ID and an exciting lineup of SLL drama titles. LG Channels has become a go-to hub for K-pop enthusiasts around the world, enabling them to watch their favorite pop stars perform on the large screens of LG’s Smart TVs. Among the must-see shows users can now tune into is Inkigayo, SBS’s weekly Korean music ranking program which features the hottest K-pop artists of the moment. They can also head to the NEW KPOP channel for a variety of K-Pop TV shows boasting music videos and live performances, as well as reality shows, K-dramas and documentaries. Younger viewers will be enthralled and engaged by the delightful collection of Korean children’s programs on LG Channels. From Toony Planet and Kongsuni, to Tobot and Robocar POLI, there are plenty of colorful characters and exciting adventures to captivate the youngest members of the household. Many of the 40-plus K-content channels on BINGE Korea provide user-friendly options to enhance the viewing experience for overseas audiences, including content dubbed in English, and programming with subtitles available in English, Spanish, French or Italian.2 Viewers can access LG Channels by pressing the dedicated button on the Magic Remote or the LG Channels icon on their LG Smart TV’s home screen. This takes them to a full-page menu where they can learn all about the diverse channels on LG’s free, premium service. Every channel is assigned an IP- number which can be easily inputted using the number pad on the remote. LG Channels can also be activated via antenna (over-the-air) by selecting the Live TV button on the main screen. This method allows viewers to browse both broadcast TV channels and LG Channels at the same time. BINGE Korea channels can be found starting at IP-800 in Australia, Europe and Latin America.3 LG Channels is LG’s exclusive free streaming service, offering a wide selection of premium live and on-demand programming, including movies, TV shows, news, sports, children’s programs and more. With an always growing number of channels in 27 markets globally, LG TV owners can easily discover their favorite programs by launching the LG Channels application on their LG TV’s webOS platform (LG Smart TV models 2016-present). With its extensive and expanding library of premium K-content, LG Channels continues to take the lead in delivering the best of Korean news, entertainment and culture to viewers worldwide. # # # 1 Content available in sixteen markets in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom) and six markets in Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru). 2 Subtitle language varies by title and country. 3 Viewers in Belgium, Denmark, Luxembourg, Netherlands, Norway, Sweden, United Kingdom can launch LG Channels from the app, while viewers in other countries can also launch the channels over-the-air, by selecting Live TV and browsing the channel numbers. View the full article

Highest Second Quarter Revenue With Steady Growth Based on Strong Fundamentals SEOUL, July 7, 2023 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2023. LG reported revenues of KRW 19.9 trillion in the second quarter of 2023, the highest second-quarter revenue, with operating profit of KRW 892.7 billion, the second highest second-quarter operating profit in the company’s history. The revenue reflects the company’s actions to fundamentally improve its business structure by continuously expanding the B2B segment, even as profitability was impacted by the challenging global economic conditions and intensifying competition in the market. Operating profit increased by 12.7 percent compared to the same quarter last year, reflecting continuous growth based on the company’s strategy to strengthen business competitiveness. The LG Home Appliance & Air Solution Company recorded strong profitability on the back of increased sales of high demand products such as air conditioners and energy efficient heat pump-enabled products as well as energy storage systems. Despite the challenging global economic conditions, the LG Home Entertainment Company is achieving meaningful growth of content and service businesses based on LG’s webOS smart TV platform. At the same time, the company’s Lifestyle Screens are expanding sales and driving the premium TV market. The LG Vehicle component Solutions Company is continuing the growth momentum supported by high order backlog of auto parts and stable supply chain management. At the same time, the company’s growth was positively impacted by a stable business portfolio made up of the 3 key areas of infotainment, e-powertrain and lighting solutions. The LG Business Solutions Company is accelerating the expansion of the customer experience to discover potential customer demand by introducing the world’s first commercial television sets to feature Apple AirPlay technology support for hotel TVs. These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month. # # # View the full article