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Company Aims for Further Growth and Changes to Enhance Customer Value in Rapidly Changing Global Market SEOUL, Nov. 24, 2023 — LG Electronics (LG) today announced organizational changes to take another leap forward towards achieving the Future Vision 2030 announced in July. The changes are being implemented to strengthen organizational capabilities and business competitiveness to realize the vision of transforming into a Smart Life Solution Company that connects and expands various spaces and experiences of customers beyond home appliances. A key piece of the forward-thinking strategy is the newly-established Overseas Sales and Marketing Company, which will report directly to LG CEO William Cho. The company will be led by Thomas Yoon, who previously served as the president and CEO of LG Electronics North America. The Overseas Sales and Marketing Company will play a crucial role in accelerating change and growth as well as enhancing LG’s global brand power by discovering and developing opportunities to create customer value. The new organization will manage overseas sales subsidiaries in North America, Europe, the Middle East and Africa, Latin America and Asia; Global Marketing Group; and the Direct-to-Consumer (D2C) Sales Business Group. The company will not only seek to strengthen executive capabilities in the overseas operations of strategically critical businesses including B2B operations, but also provide necessary support to bolster qualitative growth of all other business units by aiding the development of overseas sales expertise as well as accelerating the advancement of platform-based businesses and innovative D2C business models. The D2C Business Sales Group will take on the role of expanding customer contact points by strengthening Online Brand Shop (OBS) activities and customer data-based digital marketing capabilities. While maintaining its agile and responsive decision-making system across all four business units, LG will aim to spur further development of original technologies in each business unit and support the company’s business transformation. The Home Appliance & Air Solution (H&A) Company will establish an engineering sales division under the Air Solution Business to enhance the engineering capabilities to maximize business synergy in heating, ventilation and air conditioning (HVAC), its core B2B business area. In addition, the Home Beauty Business will be transferred from the Home Entertainment Company to the H&A Company to create synergy with existing strong product lineups in ‘Home’ spaces. The Home Entertainment (HE) Company is set to further accelerate its transition to become a media and entertainment powerhouse. To strengthen the smart TV operating system webOS, the webOS SW Development Group will be established for direct reporting to Park Hyoung-sei, president of the HE Company. Also, the eXtended Reality (XR) Business Division will be established directly under the headquarters. Leading the company since 2019, president Park has been promoted in recognition of his contribution to upgrading the company’s business portfolio, improving profitability of premium product lineups and growing the webOS platform while solidifying the company’s position in the global OLED TV market. The Vehicle component Solutions (VS) Company will set up the Global Customer Strategy Division directly under its headquarters to establish an integrated strategy for order and sales management and strengthen marketing functions to accelerate the growth of the business. The Business Solutions (BS) Company will expand sales and business operations in major regions such as North America, Europe, the Middle East and Africa, Latin America and Asia. The current B2B India Business Department will be upgraded into the B2B India Business Division to maintain continuous growth in the country. All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year. # # # View the full article

LG Offers Greater Versatility Across a Wider Range of Products From Third-Party Brands With Latest Upgrade to Its webOS Ecosystem SEOUL, Nov. 17, 2023 — LG Electronics (LG) announced that the new webOS Hub 2.0S for third party brands – released for TVs in September – is branching out this month to include smart monitors, responding to the expanding smart TV market as well as the highly increasing number of single-person households. While smart TVs are catered to family households, the rising trend of single-person households has led to a significant demand for smart monitors, making webOS Hub 2.0S, which offers both convenience and a large variety of content, a great choice for smaller screens as well. The new webOS Hub 2.0S presents greater hardware adaptability, broadening its availability beyond smart TVs, and is able to provide more options for third-party brands to offer a customizable user experience. A new addition on the main home UI screen of webOS Hub 2.0S is the Card App Home Hub & Music, granting access to an abundance of services with one remote click. Featuring a smart home ecosystem dashboard, users can customize control capabilities with supportive device status monitoring for TVs and IoT-based devices. Designed to meet a diverse range of user needs, the webOS Hub 2.0S offers comprehensive services with a variety of features. Users can easily access music from popular apps such as Spotify or music stored in USB drives via the Card App Music feature. Functions such as Remote PC allow easy access to content for hybrid work, ensuring users a seamless transition to office PCs or laptops. The platform enables convenient video calling and conferencing with support for USB cameras* and encourages productivity with an elevated home fitness experience. To cater to students and working professionals, webOS 2.0S allows accessibility to streaming services like Netflix and YouTube. Compatibility with Apple Home and AirPlay* enables users to easily and securely control compatible smart home accessories and effortlessly stream movies, music, games, and photos using their Apple devices as well. Affirming its exceptional services and unparalleled versatility, LG has diligently bolstered its market presence over the past three years by integrating the webOS Hub into various third-party products with over 300 brands joining in this exciting endeavor. Following the success of the company’s approach, LG is expanding the webOS Hub platform to a broader range of smart TVs and smart monitors, solidifying its presence in the industry with a commitment to providing seamless access to the webOS Hub experience across multiple devices. # # # *Apple Home and AirPlay, USB camera features are only available on the 1.5GB model equipped with webOS Hub 2.0S. View the full article

From OLED TVs to webOS Content, LG Wins the Most Awards in History to Total 33, Including Two Best of Innovation Awards SEOUL, Nov. 16, 2023 – LG Electronics (LG) has been recognized for the technological and design excellence of its latest lifestyle solutions, earning more than 30 CES® 2024 Innovation Awards across Home Appliance, Home Entertainment and B2B categories, including two coveted Best of Innovation Awards for LG OLED TVs. Bestowed every year by the Consumer Technology Association (CTA) – the organization behind CES, the world’s largest annual consumer electronics tradeshow – the CES Innovation Award program recognizes innovative consumer products and services across a multitude of device and technology categories. Of the 33 CES Innovation Awards LG will receive at CES 2024, 15 have been awarded to LG TVs including 12 for LG OLED, marking the 12th consecutive year that the company’s self-lit TVs have received CES Innovation Award honors. As the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42-to-97-inch screen sizes, as well as unique and innovative OLED TV form factors. LG OLED TVs are prized by consumers worldwide for their exceptional picture quality, which delivers vibrant, accurate colors, deep blacks and infinite contrast. Among the new LG Home Entertainment innovations also honored are LG Soundbars, LG XBOOM Portable Speakers and LG Smart TV webOS apps. LG Home Appliance products honored this year include LG SIGNATURE Washer & Dryers. LG Business Solutions products honored include LG UltraGear Gaming Monitors, LG SMART Monitor, LG gram Laptops and LG CLOi ServeBot. The full list and details of LG’s CES 2024 Innovation Award recipients will be announced at CES 2024 on January 7. # # # View the full article

New 31.5- and 27-Inch LG SMART Monitors Feature Outstanding IPS Displays, Built-in Remote-Working Features and Content Curation Services SEOUL, Nov. 8, 2023 — LG Electronics (LG) is unveiling its latest LG SMART Monitor lineup (models 32SR50F and 27SR50F). The versatile, new 31.5- and 27-inch monitors don’t require any PC connection at all, and are ideal for productivity. Along with advanced IPS displays that deliver true-to-life colors and strong contrast, LG SMART Monitors feature LG’s webOS 23 platform, which provides more convenience for working remotely as well as streaming favorite shows, sports and music. Great for entertainment and getting work done, LG SMART Monitors boast high-performance IPS displays and HDR 10 support. The vibrant, accurate images produced by the new monitors help bring content to life and also enhance the user’s experience when participating in conference calls, working on documents or researching on the Internet. With its 3-sided virtually borderless design, the 27-inch model presents a sleek, minimalist look that can elevate one’s space and boost the sense of immersion. Equipped with webOS 23, the latest LG SMART Monitors offer outstanding convenience. The 32SR50F and 27SR50F provide easy access to streaming apps1 which offer tailored recommendations for movies, series and music from the Home Board screen, and personalized sports profiles2 – complete with customizable sports service cards – that make it simple for users to keep up with the sports they love. LG SMART Monitors store the user’s favorite leagues and teams, notify them of upcoming games and provide up-to-date schedules and key statistics. Also included is the LG Mood Music function, which serves as a personal DJ; curating playlists based on the user’s musical preferences.3 Handy solutions for those working from home, the monitors come with built-in LG Home Office software that supports various productivity programs4 including Microsoft 365 and Google Calendar. LG SMART Monitors help further enhance workflow and remove the need to connect directly to a PC by allowing users to easily share content from their smart devices via AirPlay 2 and Miracast. The new monitors can even function as smart home hubs, with support for LG’s ThinQ Home Hub making it possible for users to monitor and manage their home appliances. Through the ThinQ app, the 32SR50F and 27SR50F are able to connect with various IoT-compatible household appliances, such as refrigerators and washing machines. “The LG SMART Monitor series is designed with a focus on meeting the personal preferences and unique demands of various kinds of users,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Moving forward, LG plans to introduce new SMART Monitors that will be able to accommodate an even broader range of lifestyle needs.” The new LG SMART Monitors are scheduled to be released in key markets in North America, Europe, Asia, the Middle East and South America, with availability starting in the U.S. this November. 5 Key Specifications: LG SMART Monitor (32SR50F) LG SMART Monitor (27SR50F) Size / Resolution Screen Size 31.5-inch 27-inch Resolution FHD (1,920 x 1,080) FHD (1,920 x 1,080) Graphic Panel IPS IPS Color Gamut (Typ.) sRGB 99% NTSC 72% HDR HDR 10 HDR10 Refresh Rate / Response Time 60Hz / 8ms 60Hz / 14ms Interface USB Type-C – – HDMI O (x2) O (x2) USB 2.0 O (x2) O (x2) Wi-Fi O O Bluetooth O O Speaker 5W (x2) 5W (x2) Smart Feature / Service OS webOS 23 webOS 23 Microsoft Office O O Voice Assistant LG ThinQ, Alexa LG ThinQ, Alexa Mobile Casting / Mirroring AirPlay 2 / ScreenShare AirPlay 2 / ScreenShare Accessory HDMI / White Remote Control HDMI / White Remote Control # # # 1 LG webOS 23 supports streaming services such as Netflix, Amazon Prime Video, Disney+ and YouTube. Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. 2 Feature only available on models sold in the US market. 3 Access is available after logging in and completing preferred team registration. 4 Separate login to the program is required. 5 Available model options may vary by country. View the full article

When products or services are poorly designed, they can inadvertently create barriers that exclude people with disabilities. Every company should work to improve accessibility to ensure convenience extends to such individuals as well as older adults. As a part of The Better Life Plan 2030, LG demonstrates its commitment to creating a sustainable and accessible world, guided by the mission of a Better Life for All. To see how LG is working to incorporate accessibility features and universal design into all its product groups, let’s explore how the company is striving to provide value and unparalleled experiences through its technological innovations that ensure a better life is truly accessible for all. Universal UP Kit It may be hard for people facing physical challenges to operate home appliances or open and close doors. For these consumers, LG has created the ‘Universal UP Kit’ that aims to enable everyone, regardless of their gender, age or disability, to easily use the company’s products. Making its debut at IFA 2023, the kit includes attachable accessories that allow easy use of refrigerators, washing machines, dryers, wireless vacuum cleaners and water purifiers. What’s more, to reduce its carbon footprint, the Universal UP Kit is made with recycled plastic. Automated and Convenience Features Due to air pressure, refrigerators can be hard for anyone to open, and many people have experienced not being able to open the refrigerator with hands full of groceries. To solve this problem, the LG Objet Collection Fridge is equipped with an ‘Auto Door,’ enabling users to open the refrigerator door with one touch. The LG SIGNATURE refrigerator also provides an Auto Open Door feature thanks to the smart sensor detector at the foot of the refrigerator, opening the door without the need to press or touch anything. The inside of the refrigerator features the ‘Auto Smart Drawer,’ enabling the drawers to glide out automatically. Various other LG appliances deliver similar comfort and convenience, with features including dishwasher doors that open upon cycle completion, washing machines that automatically dispense detergent and air purifiers that notify users to change the filter. Speech Recognition LG has also launched products with voice recognition features for consumers with motor impairment who may have difficulty operating products with their hands. The LG PuriCare Water Purifier, the first water purifier launched in South Korea with voice recognition features, allows users to ask for their desired amount of water without any buttons. This feature is also available in other LG products, including air conditioners, the LG CordZero ThinQ robot vacuum, select four-door refrigerator models and LG SIGNATURE Wine Cellars, and will be expanded to more products gradually. Braille Stickers For customers with visual impairments, LG has developed and distributed braille stickers in South Korea, consisting of 10 icons with embossed braille guidelines, which include ‘power,’ ‘start and stop’ and ‘Wi-Fi.’ Available since last year at no additional cost, the stickers can be attached to all the company’s home appliances and, when linked to the LG ThinQ app, users can receive more assistance through voice guidance. Embossed Button Remote Control For consumers with disabilities, operating home appliances that have an abundance of buttons can be difficult, and this has become even more challenging as recent consumer electronics favor flat LED touch systems over raised buttons. To alleviate these problems for people with visual impairment, LG has created remote controls with embossed power, volume, channel and number buttons. Customers can also opt to press the ‘voice recognition button’ and operate their TV through voice commands. ‘Listen to the TV Together’ As people age, hearing loss is natural and, for older citizens who enjoy watching TV with their family, it can be difficult to set a volume that is okay for everyone in the room. While some channels provide subtitles, according to feedback from senior citizens, the experience isn’t the same without the intended audio. For customers who are hard of hearing, LG TVs are equipped with a ‘Listen to the TV Together’ feature, which simultaneously enables audio output to the TV speaker and another Bluetooth device. The company has worked to consider customers’ pain points, so people with hearing difficulties can continue to enjoy the watching experience with their loved ones. Sign Language Expansion In addition, LG TVs offer a ‘Sign Language Expansion’ feature, allowing people with hearing impairment to enlarge the size of the language interpreter on the screen, so they can read lips and hand signs more clearly. Committed to creating an inclusive society where no one is left behind, LG is actively enhancing its accessibility features and accessories. Stay tuned to LG Newsroom to hear more about how LG is contributing to creating a Better Life for All. # # # View the full article

To raise awareness for the LG WashTower, which has been garnering increased popularity among European consumers, LG France set out to win the hearts of French consumers with a unique experience zone. On October 28, the company unveiled a giant structure in the shape of LG WashTower at Pompidou Centre in Paris, catching the eyes of Parisians and tourists alike. For one day, the general public was invited to discover the new design and advantages of the all-in-one laundry solution inside the 8-meter-high column created with realistic proportions and design. Located in Beaubourg, one of the capital’s oldest districts and the beating heart of Paris since Medieval times, the Pompidou Centre is home to Europe’s largest collection of modern and contemporary art and an important cultural center for Parisians as well as tourists. With daily traffic in the area estimated at around 50,000 visitors a day, it was the perfect location to promote the new LG WashTower. Upon entry, visitors were met by a model dressing room installed with an actual LG WashTower, showing consumers how the product can flawlessly blend in with home spaces while providing more information about the conveniences the product can provide. And, to provide a source of entertainment, the experience zone featured a game event, offering visitors an opportunity to win LG WashTower figurines created in partnership with famous German toy brand Playmobil. LG also promoted Busan’s bid to host the World EXPO 2030, setting up banners in the area as part of efforts to highlight the beautiful port city as the best candidate to host the global event. First introduced in France in July last year, the LG WashTower saw solid sales growth of 150 percent after the launch of its compact version in June this year. The new WashTower Compact is smaller than the 2019 version by 100 millimeters in width, 170 millimeters in depth and 235 millimeters in height, requiring less installation space than a stackable or side-by-side washer and dryer pair of the same laundry capacity. Thanks to its compact size, the LG WashTower has been highly praised by European consumers as a space-efficient solution that delivers greater convenience. The company plans to further promote the WashTower globally, focusing on its sleek and minimal design as well as the exceptional performance and convenience it provides. # # # View the full article

Company Joins Forces With Hyundai Motor Group and YouTube to Deliver More Entertaining Infotainment Experiences With the New Genesis Models SEOUL, Nov. 1, 2023 — LG Electronics (LG) has announced that it will apply its in-vehicle infotainment system – featuring webOS for Automotive, the company’s automotive content platform – to Hyundai Motor Group (Hyundai Motor Company, Kia corporation, Genesis)’s new Genesis models. On October 31, LG hosted Hyundai Motor Group (Hyundai) and YouTube at a ceremony in Los Angeles, U.S., to celebrate the introduction of webOS for Automotive to Hyundai’s luxury brand, Genesis, and to discuss collaborations to enhance the in-vehicle entertainment experience. Hyundai’s new Genesis models are equipped with an infotainment system that takes full advantage of webOS for Automotive. Passengers in the front and back seats can now comfortably watch the high-definition content they typically enjoy on their smartphone or TV in compliance with driving and safety regulations. Infotainment displays can stream content with the immersive sound quality Genesis has engineered. This collaboration is noteworthy as it marks LG’s first unveiling of its automotive content platform. LG introduced webOS for Automotive to extend its unique customer experiences and services to the road. Leveraging the proven popularity and convenience of webOS, which has reached cumulative sales of 200 million in the Smart TV market, the company has developed a new version for vehicles so that drivers and passengers can enjoy a wide array of over-the-top (OTT) services, including YouTube, in an optimized cabin setting. LG, Hyundai and YouTube worked in close collaboration to bring YouTube’s native TV app to WebOS for Automotive, providing an optimized in-vehicle viewing experience. In addition, the YouTube app uses the newly developed native touch solutions on WebOS for Automotive. Always at the forefront of innovation in the infotainment market, LG is constantly enhancing driving and chauffeur experiences by drawing on the extensive technology and insight it has accumulated over decades in the TV and home appliance spaces. With webOS for Automotive, customers can comfortably enjoy the variety of content available on TVs at home within their vehicle. It provides differentiated mobility experiences that bring more value to life on the road by extending their living space to their vehicles. “Thanks to technological development based on SDV, people can comfortably enjoy various video content in their vehicles,” said Kwon Hae-young, vice president of the Infotainment Development Center at Hyundai Motor Group. “We will continue to expand our collaboration with major global content companies to provide more diverse and valuable in-vehicle experiences to our customers.” “YouTube provides breadth and depth of audio and video content that is optimized for in-vehicle entertainment. We are proud to be part of this collaboration that’s taking in-vehicle entertainment to the next level,” said Tony Archibong, managing director of Global Product Partnerships at YouTube. “LG remains committed to introducing the most advanced vehicle solutions, including webOS for Automotive, as we strive to elevate the customer experience for drivers and passengers while also accommodating the diverse demands of car manufacturers,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. Based on a rich understanding of customer and their living spaces, LG held a press conference at IAA Mobility 2023 in Munich, Germany in September, where LG CEO William Cho shared the company’s perspective and presented its vision for the future mobility industry under the theme of “Taking Life’s Good on the Road.” # # # View the full article

Today, some of the most widely used features in the latest vehicles, such as infotainment, telematics, ADAS, OTA and security, rely almost completely on the software they employ. As a result, the vehicle software powerhouses of the world are now the ones paving the way forward for a sector that plays a major role in most people’s daily lives. There’s not much one can do about a smartphone’s old hardware, but its software, like the operating system (OS), apps and security it employs, is a completely different story as it can be brought up to date through regular updates supplied by the maker. And at long last, this benefit has reached the automotive world thanks to the emergence of Software Defined Vehicle (SDV), a breakthrough that allows vehicles to get better with age. Since SDV has become immensely popular in the mobility space, the stronger the mobility company is, the more diverse the information it acquires and its areas of work become. So, how exactly is LG pioneering the ever-evolving automotive ecosystem based on SDV? Let’s explore some of the distinct driving experiences this incredibly advanced technology delivers. SDV, the Future of Travel While SDV can be sorted into CASE (Connectivity, Autonomous, Sharing, Electrification), they share one thing in common – sophisticated software that helps them connect, develop and operate. Software has developed at such an incredible pace in recent years that it’s now even more important than the vehicle’s hardware when it comes to its performance, aesthetics and characteristics, which is why they’re being called “smartphones on wheels.” Currently, most global premium automakers are developing SDV and applying it to their newest models. LG, which develops automotive solutions for some of the biggest car brands in the world, is a leading provider of infotainment, telematics, center information display (CID) and advanced driver-assistance system (ADAS) solutions. A More Seamless Mobility Experience, Courtesy of SDV Among the long list of SDV benefits, perhaps the most valuable to customers is the seamless travel experience it enables through over-the-air (OTA), which unlocks even more enjoyable and convenient driving experiences for drivers and passengers alike. Unlike cars with internal combustion engines which must be released with fixed hardware specs, SDV provides the hardware in advance and then allows the software to set driving performance features and options through the wonders of OTA. What this means is that car specs at the time of purchase are not set in stone and, rather, they can be changed according to the user’s preferences later on – and they don’t even have to visit a service center to do so. Besides navigation and infotainment, SDV can be used to improve the performance of wipers, cameras, batteries, seat belts and brakes, which can be updated via OTA for the connected car experience that gets newer and smarter every day without the replacement of parts. What’s more, it matches the user’s driving habits with optimal driving routes, in-car temperatures and subscription services. Much more than a software management system, SDV links with the external transportation infrastructure and other smart devices to make daily life even more convenient. Running low on fuel on the way to work? This innovation suggests the most efficient stopover at a charging station. It can also connect some functions to a smartphone app, giving users remote control. And, if there’s a vehicle in the next lane driving erratically or an abnormality in the road ahead, SDV can detect the hazard in quick time and then enhance safety to protect occupants against the risks that humans cannot judge fast enough. Taking Life’s Good on the Road In September 2023, LG announced its vision at ‘IAA Mobility 2023’ in Munich, Germany. This unveiling included news on the vehicle infotainment system – a key future mobility tech that provides various driving information and entertainment features at once, high-capacity telematics, digital interfaces (digital cockpit) and LG’s advanced technologies, such as the big data and cloud innovations that manage and analyze vehicle data to provide automakers with a differentiated SDV solution. LG is securing the global competitiveness it needs to grow into a top-tier vehicle components company through its wide range of technologies for each domain, including software for CID which includes infotainment, telematics and ADAS software. LG’s core competitiveness comes from its vast expertise in consumer electronics and its insight into the customer experiences relating to home appliances, home entertainment and displays. In the SDV era, where software is king, LG will do everything it can to deliver the most comprehensive mobility solutions to leading carmakers based on its vast know-how. # # # View the full article

High Performance, Strong Profitability Reflect Progress in Advancing Busines Portfolio, Accelerating B2B Business and Procuring New Growth Engines SEOUL, Oct. 27, 2023 — LG Electronics Inc. (LG) today announced third-quarter 2023 consolidated revenue of KRW 20.7 trillion and operating profit of KRW 996.7 billion, both the second highest third-quarter figures in the company’s history. The noteworthy performance was driven by both the company’s core home appliance business and vehicle solutions, one of its future growth engines. Home appliances more than doubled its operating profit year-over-year while vehicle solutions recorded an all-time high operating profit. The strong performance reflects the company’s smooth progress in the execution of its future vision for 2030, leading to solid revenue and profits despite a prolonged economic slowdown. The fundamentals of LG’s 2030 vision, announced last July, is to focus on B2B expansion, non-hardware business model innovation as well as the development and acquisition of new growth engines with the aim to go beyond a home appliance company to truly become a Smart Life Solutions company capable of connecting and expanding diverse spaces and experiences. The revenue growth was greatly bolstered by expansion in B2B, including automotive parts and HVAC systems – a key factor behind the second highest third-quarter figure in the company’s history. Revenue in B2B grew significantly to account for approximately 35 percent of overall revenue this year. B2B segments are less influenced by economic conditions compared to B2C, and stable revenue and profits can be expected once the business is properly set up. Another merit is the lock-in effect that can help promote the development of a strong long-term relationship with clients and customers. LG plans to develop additional growth opportunities in the area by going beyond merely supplying B2B products to expand into providing high added-value business solutions in connection to the supplied products. The goal will be to boost B2B revenue to over KRW 40 trillion by 2030. Third-quarter operating profit increased by more than 30 percent both year-over-year and quarter-over-quarter. A key contributor to the high profitability was the company’s business model innovation – combining non-hardware solutions such as content and subscription services with traditional hardware products such as home appliances and TVs. In the past, a one-off revenue was recorded when a product was sold. This has now transformed into generating recurring revenue from the use of solutions on platforms installed in the millions of products used by consumers of LG devices. In developing and acquiring new growth engines, LG aims to focus on investing in promising businesses that not only show high potential but can also create synergy with existing businesses. Investment into electric vehicle charging is a prime illustration of such strategy. The company has plans for global expansion beginning next year in collaboration with diverse partners. The seamless operation and solid progress of the company’s 2030 vision’s three pillars – leading growth of company (B2B), generating profit (non-hardware) and boosting enterprise value (new growth engines) – is a strong demonstration of LG’s advancement toward achieving Triple 7 (average growth rate and operating profit of 7 percent or more and enterprise value to EBITDA ratio of 7 or more). LG will continue to focus on accelerating its business portfolio transformation efforts into the fourth quarter, seeking to maintain high-growth in B2B with vehicle component solutions taking the lead, while at the same time growing sales of key product lineups as the end-of-year peak season approaches. Simultaneously, the company plans to optimize efficiencies through enhanced demand forecasting to support stable profitability going forward. The LG Home Appliance & Air Solution Company generated third-quarter revenue of KRW 7.46 trillion and an operating profit of KRW 504.5 billion. The operating profit more than doubled year-over-year, attributable to strong competitiveness in overall business operations including manufacturing, procurement and logistics. Revenue maintained strong versus last year’s third quarter, aided by strategic repositioning of product lineups in response to softened demand as well as expansion of B2B lineups including HVAC, parts and built-in appliances. LG plans to leverage the electrification and decarbonization trend in HVAC systems to accelerate its B2B growth momentum. For example, in the United States, the company recently committed to a series of actions supporting California’s goal to install six million electric heat pumps by 2030. LG is also actively expanding its HVAC portfolio with new Dedicated Outdoor Air Systems. In the fourth quarter, the company will seek to spearhead a paradigm shift in home appliances with the LG ThinQ UP 2.0 expanding business into services and subscriptions. Four upgraded features for the ThinQ UP have already been released in North America, accelerating the speed of customer experience innovation. The LG Vehicle component Solutions Company’s third-quarter revenue was KRW 2.5 trillion and operating profit KRW 134.9 billion – the highest among all third-quarter revenue and operating profit. The company is accelerating its pace of growth based on stable management of its supply chain and an order backlog that is expected to reach KRW 100 trillion by the end of the year. The business unit is expected to exceed KRW 10 trillion in annual revenue for the first time this year, setting the stage to become a key driving force in LG’s overall growth. Growth is still expected to be high due to the accelerating transition to electric vehicles and soaring demand for high added-value parts, despite some concerns of a temporary slowdown of demand in the automotive parts industry. In light of such developments, LG plans to maintain its growth momentum by focusing on high added-value projects and acceleration of regional production at the LG Magna plant in Ramos Arizpe, Mexico. The LG Home Entertainment Company recorded third-quarter revenue of KRW 3.57 trillion and an operating profit of KRW 110.7 billion. The company maintained its profitable growth by effectively managing marketing expenses despite increased LCD panel prices, while also diversifying profit sources based on the growth of content and services business built on its smart TV platform. The company is accelerating its transition from a product-based business to a platform-based media and entertainment business as the content and services market continues to grow. To this end, in addition to expanding collaboration with various content providers, the company is upgrading TV operating systems to expand the content experience of customers. The number of TVs powered by webOS, the foundation of LG’s content and services business, is expected to reach 300 million units by 2026. The LG Business Solutions Company’s third-quarter revenue was KRW 1.33 trillion with an operating loss of KRW 20.5 billion. Both revenue and profitability weakened due to the softening of demand for IT products. As challenging business conditions persist, the company continues to innovate customer experiences with premium IT lineups such as commercial displays and foldable laptops that provide customized solutions, while also making progress in fostering the electric vehicle charger business, one of LG’s new growth engines. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on October 27, 2023, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call. # # # View the full article

LG’s SIGNATURE OLED M 97-Inch TV Honored for Delivering 4K Without the Cables ENGLEWOOD CLIFFS, Oct. 25, 2023 — This week, TIME revealed its annual list of the Best Inventions, naming LG Electronics’ (LG) industry-first 97-inch LG SIGNATURE OLED M to the list which features 200 extraordinary innovations changing our lives. Launched in the U.S. this past August, the LG SIGNATURE OLED M is the world’s first OLED TV with 4K 120hz wireless connectivity and is available in 97-, 83-, and 77-inch models. The TIME’s Best Inventions of 2023 list is compiled by nominations from TIME’s editors and correspondents around the world, and through an online application process, paying special attention to growing fields—such as AI, green energy, and sustainability. Each contender is evaluated on a number of key factors, including originality, efficacy, ambition, and impact. See the full list here: time.com/best-inventions-2023. Of the new list, TIME’s editors write: “The result is a list of 200 groundbreaking inventions (and 50 special mention inventions)—including the world’s most powerful supercomputer, a game-changing entertainment venue, and a new shape—that are changing how we live, work, play, and think about what’s possible.” Drawing on a decade of OLED innovation to deliver exceptional viewing experiences, the LG SIGNATURE OLED M is a testament to LG’s technical and design prowess. The LG SIGNATURE OLED M features a Zero Connect Box to wirelessly transmit high-quality video and audio to the screen at 4K 120Hz, leaving the area around the screen free from the visual distractions of cables and TV accessories. The LG SIGNATURE OLED M’s wireless solution represents true innovation and a crucial step forward in the evolution of TVs. To learn more about the LG SIGNATURE OLED M, visit LG.com. # # # View the full article

To provide tailored lifestyles to customers across various countries, a global company like LG must listen intently to the diverse needs of each one. An effective way of doing so is by directly asking local users how the company can improve their daily lives, as the team can develop exceptional experiences together using this valuable feedback. To facilitate this, LG has developed a customer advisory group in South Korea and the United States, fostering a new channel of communication. L.UP is the company’s own customer advisory group in Korea with its members representing a diverse cross section of society. The members of L.UP consult directly with LG designers, who incorporate their feedback into the final products. They play an indispensable role in the development of LG appliances, having already helped the company develop several innovations, including the LG Styler ShoeCare and ShoeCase. The North American Advisory Group, which was established this year, takes these efforts to the next level in such an important market. Composed of customers passionate about providing feedback on their appliances and sharing their personal experiences and opinions, this group provides a platform to share their novel ideas via online meetings, surveys and home visits. The North American Advisory Group Having been an online-only affair since its inception, the advisory group gathered in person for the first time at the LG North American Headquarters in Englewood Cliffs, New Jersey. LG organized this event to meet its valued contributors in person as a way of expressing gratitude for all their hard work and dedication, while also increasing engagement with this important audience. Over three days, each member enjoyed a hands-on experience to learn more about the brand and its products and discuss their pain points with insightful LG employees. Sam Kim, LG Electronics USA’s Home Appliance President, and Lee Hyang-eun, managing director of the Customer Experience Innovation Division at LG Electronics from Korea welcomed the North American Advisory Group at LG’s New Jersey facility, which overlooks the Hudson River and New York City’s famous skyline. Following the welcome speeches, members of the advisory group visited the home appliance showroom to experience various kitchen and laundry set-ups that let them envision their dream interior, including LG STUDIO and LG SIGNATURE zones. Here, LG’s Product Management (PM) team introduced the unique features and characteristics of its advanced home appliance lineup, which included previews of upcoming products to the delight of those in attendance. The dialogue continued as they toured the elegantly designed Signature Kitchen Suite “Skyline Showroom” demonstration kitchen as well. Throughout the afternoon, the PM team listened to the groups’ personal stories and feedback about their experiences with the company’s products, both positive and negative. At the end, members of the advisory group were yearning for more, and the company already is considering more of these kinds of meetings in the future to better understand the minds of consumers. LG aims to reflect local opinions into its product development process. The company acknowledges that the North American market has significantly different tastes and preferences compared to the Korean market, which in part comes down to them having contrasting housing structures and installation environments. This means that no matter how popular a product is in Korea, this success doesn’t always translate across borders, making the discovery of new applications and effortless management and installation essential. LG will continue to bring its customers into the loop when developing new products and improving upon existing ones, as a way of inspiring greater innovation that bolsters its home appliance leadership and reminding customers that it cares about their concerns. # # # View the full article

LG welcomes you to step into a world that challenges the boundaries of digital creativity, exploring remarkable possibilities with the fusion of art and technology. The company illustrates a commitment to inspire audiences to reconsider established artistic expressions and actively supports artists in unlocking their creative potential with the evolution of digital art. LG proudly marked its return to the Digital Art Fair (DAF) as an Exclusive Screen Partner for the second consecutive year. Held in Hong Kong from October 20 to 23, LG OLED illuminated the realm of digital creativity at the event, captivating the art world with innovative technologies. LG’s unique LG Diversity of Art exhibition zone presented a range of digital artworks to encourage attendees to reimagine the boundaries between digital art and the real world with the integration of art into everyday life. At DAF, LG unveiled the OLED SIGNATURE M3, the world’s first wireless OLED TV1, for a stunning debut in Hong Kong. Notably, LG left a remarkable impression with this cutting-edge wireless OLED TV by showcasing “14-III-72 #223,” a renowned painting by Korean master of abstract art, Kim Whanki, brilliantly reimagined through digital expression. Following its initial appearance with the M3 in Freize Seoul, LG’s presentation of this digitally expressed masterpiece at DAF in Hong Kong served as a source of inspiration for both artists and art enthusiasts. The wireless 97-inch OLED TV faithfully portrays the vibrant details of the thousands of red dots that make this piece so special, elevating the immersive experience for art enthusiasts with advanced wireless video transmission and a massive screen. The 97-inch OLED M3 boasts self-lit OLED technology that provides unrivaled picture quality on an ultra-large screen and Zero Connect technology that allows instant audio and video transmission at up to 4K 120Hz., for a distance of up to 10 meters2 between itself and the screen. This cutting-edge innovation enhances the freedom and flexibility of the audiovisual experience, providing a super-smooth and immersive viewing experience. Furthermore, as an Exclusive Screen Partner, LG provided around a hundred LG OLED units to showcase a diverse collection of digital art pieces at the event. Visitors were engaged in a world of vivid and dynamic digital art created by popular artists, including Refik Anadol and Yang Yongliang. Another highlight at DAF, LG presented unique media art pieces with the LG MAGNIT 136-inch Micro LED display in collaboration with LED.ART, a renowned media art content platform, leaving visitors in awe of the vibrant colors and unparalleled quality. Immersive visual effects and ultra-fine details were powered by Micro LED display technology, with LG MAGNIT display’s accurate color purity and wide viewing angle bringing the art to life. This partnership highlights LG’s commitment to actively participating in art events and signifies a new chapter in LG’s technological advancements in the realm of art. LG also introduced the LG PuriCare AeroFurniture Bored Ape Edition, featuring four bored ape avatars from the renowned NFT collection owned by Francesco Lee (aka DAC4Academy). Merging digital art with the versatility of home appliances, this unique collaboration offers a multifunctional art appliance, underscoring a compelling connection between digital art and household products. LG PuriCare AeroFurniture Bored Ape Edition will be launched as a limited edition with only 100 pieces. The four different designs will inspire customers who pursue interior design with new ways to express personal taste, redefining the possibilities between digital art and the real. LG continues to deliver enriching art experiences, exploring the close connection between art and technology through inspiring exhibitions and compelling collaborations. Stay tuned to the LG Newsroom for the latest updates and stories. # # # 1 World’s first and only wireless OLED refers to OLED TV with 4K 120Hz wireless connectivity between TV and screen. 2 Applies only when the Zero Connect Box is placed in a direction facing the screen. View the full article

Photo credit: BIFF As the curtain rose on the 28th Busan International Film Festival (BIFF), a wave of cinematic joy and festive excitement swept through the vibrant streets of Busan, South Korea. A hub for cinematic celebration, BIFF is renowned for nurturing emerging talent and connecting cultures through the universal language of film. With this spirit, the LG OLED Awards made their debut at the festival this year, joining hands with BIFF to not only support the film industry but promote rising directors and independent filmmakers in South Korea and Asia. LG presented two awards at the festival to acknowledge outstanding innovation in visual aesthetics. The LG OLED New Currents Award gives recognition to emerging Asian filmmakers’ first or second feature films, and the LG OLED Vision Award celebrates independent Korean filmmakers with high quality and unique vision. (From left to right) Director Hur Jang and Director Jeong Beom, recipients of LG OLED Vision Award A panel of industry experts from the film and content creation industries collaborated to determine the recipients of the distinguished awards, and after careful deliberation, the much-anticipated winners were recently announced at the KNN Theater in Busan. Thai director Patiparn Boontarig received the LG OLED New Currents Award for his exceptional work, ‘Solids by the Seashore,’ while Korea’s Jeong Beom and Hur Jang earned the LG OLED Vision Award for their cinematic achievement, ‘The Berefts.’ In addition to these honors, both winners were granted LG OLED evo 77-inch models and a cash prize. At the ceremony, the LG OLED evo 77-inch G3 model played video clips to introduce the award entries on the stage, and the LG SIGNATURE OLED M (Model 97M3) was also showcased, representing a decade of excellence in OLED technology. Visitors were impressed with the world’s largest 97-inch OLED TV which boasts wireless capabilities that can transmit 4K resolution content at a 120Hz refresh rate. (from left to right) Director Hur Jang and Director Jeong Beom, recipients of LG OLED Vision Award (Photo credit: BIFF) “Through the establishment of the LG OLED New Currents & Vision Awards, we are supporting the independent film creators in Korea and Asia to try new technical attempt in their artwork,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “In addition, we will continue to inspire movie fans around the world to experience infinite possibilities of visual artistry with LG OLED TVs that offers the differentiated viewing experiences.” “While we have been considering the means to support filmmakers in Korea, we have achieved a positive outcome through closer cooperation with LG Electronics,” said Jung Hanseok, programmer for Korean cinema at BIFF, who expressed his anticipation of the new collaboration. “We will continuously support emerging and independent filmmakers in Korea and Asia.” By hosting the LG OLED Awards at BIFF, the company had the opportunity to open possibilities to talented film directors around the world while also showcasing the technological prowess of LG OLED TVs, which have been chosen by many filmmakers as reference displays for their projects thanks to impressive contrast and unparalleled color representation. Along with establishing the LG OLED Awards at BIFF, the company is actively promoting the optimal viewing experience provided by LG OLED with various filmmakers and colorists. Consumers can even visit the LG OLED Movie Club to check out content recommended to watch on LG OLED TVs. For more stories on how LG OLED inspires the world of cinematic art and the passion of movie lovers, stay tuned to LG Newsroom. # # # View the full article

“Optimism is a hard thing to choose. But once you do, you’ll see why Life’s Good.” Last month, LG released its new brand film titled “Life’s Good When You Dive In Smile First,” capturing the essence of the company’s Life’s Good brand promise. The film aims to inspire customers, especially global youth to face bold challenges with an optimistic attitude toward life, particularly during difficult times like these. Life is full of trials and tribulations, and as a result, many have lost their innate optimistic view on the world. But, if we have courage, we can reconnect to that optimism and change our perspective. With the brand film, LG aims to encourage people around the world to approach any challenge they face with an optimistic perspective and mindset, and seize life’s opportunities. At the start of the 90-second film, the protagonist has a look of apprehension and a lack of confidence as he challenges himself to ride a longboard. However, as the film progresses, he gains his composure, gradually learning how to balance and finally gliding gracefully with a big smile on his face, driven by the optimism within him. Filmed in one take without any screen cuts, the character’s raw emotions are on display, complimented by the warmth of soft, golden hues and soothing background music. Directed by Emmy-Award winning Nicolai Fuglsig, the brand film is narrated by a young boy who represents the inner optimistic voice within all of us. This narration could symbolize the protagonist’s inner child, filled with optimism, or the innate optimism that everyone carries inside. Throughout the film, the voice strengthens the main character to overcome his fear, allowing him to truly enjoy the moment to the fullest. The film is a love letter to all those who dare to awaken the optimist in their hearts and encourages viewers to dream beyond their limitations. The heroes who allow themselves to be brave, according to Fuglsig, “venture out of their comfort zone, using optimism to overcome challenges, big or small.” The brand film resonated deeply with global audiences, quickly going viral and garnering overwhelmingly positive feedback across LG’s official social media platforms. Notably on LG’s YouTube global channel alone, the film garnered more than 36 million views in just three weeks. One viewer from Instagram commented, “It was inspiring to see how someone’s anxiety of trying something new changed into full enjoyment by making a bold decision.” Another viewer stated, “the film helped me reflect because I myself have run into setbacks and was scared to take on challenges, but I was reminded that I can do anything I set my mind to with courage and hope.” LG has been operating its Life’s Good campaign globally since August with a philosophy to inspire people to face challenges with an optimistic approach even when life has so many setbacks, changes and reasons to doubt. The company has been actively promoting its brand values with a new visual identity on major landmarks and outdoor billboards to present LG as a young and dynamic brand. Seeing the world with optimism is what Life’s Good is all about, and LG will continue alongside consumers every step of their brave journey. # # # View the full article

In this installment of On the Job, we go inside LG Home Entertainment Company’s Total Experience Development Department, Product Planning Team and Design Lab. Have you ever missed your TV when traveling or on a camping trip? With LG StanbyME Go, users no longer need to be without their TVs as they can now watch their favorite shows anyplace, anytime with minimal effort. Let’s get a behind-the-scenes account of how LG StanbyME Go came to be. (From left to right) Park Ji-won, senior manager of the HE Product Planning Team, Kim Yong-seok, senior manager of the HE Design Lab, and Park Ho-sung, leader of the Total Experience Development Department “Our journey began with the pledge to create something entirely new, driven by bold ideas,” said Park Ji-won, senior manager of the Home Entertainment (HE) Product Planning Team, who also commented on the exceptional teamwork of LG’s engineers, product planners and designers who contributed to crafting a truly unique TV that had never been seen before. With the successful launch of the LG StanbyME, developing a new product with fresh ideas was no easy task. LG began by observing how users interact with the StanbyME and noticed many users bringing this product outdoors to consume content while enjoying outdoor activities. “Seeing customers taking StanbyME outdoors was beyond our expectations and this inspired ideas for covers and bags to protect the screen, but we ultimately decided to focus on improving the product itself,” said Park Ji-won. Park Ji-won, senior manager of the HE Product Planning Team “In regard to materials, we considered durability and chemical reactions which was like solving a 1000-piece puzzle. There is no standard or reference for developing and designing such products because this is a totally new product that’s never been seen before,” said Kim Yong-seok, senior manager of the HE Design Lab. “The journey has been far from easy, as we had to conduct countless durability tests, including dropping the case from specific heights and having six people stand on it to ensure its viability.” According to Kim, they selected plastic as the primary material for its exceptional chemical stability, confirmed through tests with various sunscreens commonly used during outdoor activities. Kim Yong-seok, senior manager of the HE Design Lab At first, camping wasn’t the main concept of LG StanbyME Go. As LG explored creative ideas to enhance usability and portability, they listened to valuable feedback from consumers who requested bags provided as branded goods. After months of consideration, LG’s designers and engineers struck upon the concept of ‘a bag.’ “Given my decade-long experience with camping, I realized it could be adapted for outdoor camping use,” said Kim. “At this point, confidence in the product started to grow.” The teams of designers and engineers considered ideas like adding wheels and a dedicated stand to enhance versatility and convenience, allowing users to enjoy entertainment experiences free from space limitations. After analyzing the feedback from over 400 customers around the world, the team realized that people preferred a TV they can watch both indoors and outdoors without restrictions. “People who go camping frequently want a product they can use at a campsite as well as in their living room,” said Park Ho-sung, leader of Total Experience Development Department. Based on this feedback, the developers considered the content and features that everyone can enjoy, which led them to the digital fireplace. Park Ho-sung, leader of the Total Experience Development Department But they didn’t stop there and focused on how to deliver more intriguing features which led to the invention of front-firing speakers and a suitcase cover that was not featured in the earlier model. “The turntable concept was our eureka moment, and we’re delighted by the positive reception from consumers for the turntable music skins,” said Park Ho-sung. LG StanbyME Go also provides users with high convenience as it automatically turns its screen on when the case is opened. Even when turned off, the screen proves useful as it can be set to display images that help users relax or heighten the atmosphere. Furthermore, the stunning details and colors provided by Dolby Vision elevate visual content, while Dolby Atmos supports an immersive, three-dimensional audio experience that brings content to life. With the holiday season fast approaching, LG StanbyME Go even comes with games that can keep the whole family entertained and make it easy to create memories that last a lifetime. In addition to unmatched functionality, the LG StanbyMe Go case features compartments for storing remote controls and the power cable for convenience. Thanks to the corrosion resistance and premium materials, it is a durable case that reduces the risk of damage and scratches when taken outdoors. LG StanbyME Go is aligned with customer trends by providing an elevated viewing experience on the go. LG is thrilled at the prospect of enriching people’s lives and everyday experiences in new, unexpected ways. The company will continue to think from the customer’s perspective, striving to offer the features and content they seek while enabling lifestyles that resonate with them completely. At IFA 2023, LG StanbyME Go garnered prestigious recognition from numerous media, including ‘Best of IFA Awards.’ Notably, popular tech media outlets commended LG StanbyME Go as the standout product of IFA 2023, introducing it as an exciting piece of camping and travel gear. To discover more behind-the-scenes stories about LG’s latest innovations, stay tuned to LG Newsroom. # # # View the full article

Home entertainment experiences are evolving to better match the unique preferences and tastes of users and add a touch of fun and enjoyment to their daily lives. In line with this trend, LG is taking the lead with its latest TVs, services and content so that everyone can access a more convenient home entertainment experience. To bring greater pleasure to precious moments with family and friends, LG is introducing a range of new entertainment services to its smart TVs. From engaging casual games to lively karaoke sessions and creating unique content, LG Smart TVs are all about delivering an experience filled with enjoyment and excitement for everyone. Amazing gaming experiences are provided by Busidol, the TV game developer behind the popular El Dorado series. LG TV owners can now enjoy six easy-to-play, 2D graphics-based hybrid casual games which support both Magic Motion Remote and the LG Lifestyle screens touch function. The Chess: A Clash of Kings1 invites family or friends to gather around an LG TV screen for a classic match of chess that can be played on either side of the virtual board. LG also features board games like Billion Marble1, which has players rolling three dice to move around the game board across various countries using in-game currency. Another game users can play is Incredible Tank1, a shooting action game offering intense real-time battles and the ability to personalize items, level up their tanks and increase their rank by excelling on the battlefield. The user-friendly games provided by LG Smart TVs sharpen the player’s focus: Hidden Catch1 challenges players to spot the difference between two images, Card Match1 puts their memory to the test against friends and Animal Hit1 blends strategy with deduction by asking players to guess the card order. Beyond gaming, LG Smart TVs will soon offer another form of entertainment with the upcoming introduction of K-araoke2, a service which brings fun-filled karaoke nights home. Through weekly updates, this service keeps users in tune with the latest hits, while offering an extensive collection of popular songs to choose from. It also boasts an easy-to-navigate interface and will support USB microphone allowing for rating and scoring the performance for the ultimate karaoke experience. Another new LG Smart TV companion combines interaction and engagement to elevate the entertainment experience. Introducing Selfie Cam,3 the first TV-dedicated selfie app, which uses the USB camera4 and the TV’s Magic Remote to take and decorate photos by adding motion stickers, fun effects or frames based on AI to make moments even more memorable. With CELEBe,5 a short-form reward-based blockchain web3 platform, LG Smart TV users can enjoy various short-form content while earning rewards through in-app activities centered around content viewing. Thanks to this platform, users can create their own content via the editing tools provided and receive rewards based on the views they accumulate. This not only promotes greater engagement but also the generation of more high-quality content. To learn more about the LG Home Entertainment Company’s efforts to deliver differentiated lifestyle experiences, stay tuned to the LG Newsroom. # # # 1 Available on webOS 5.0 (2020 TV) or higher and LG StanbyME Go. 2 Available on webOS 6.0 (2021 TV) or higher in Australia, Belgium, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Netherlands, New Zealand, Norway, Russia, South Korea, Spain, United Kingdom and US. 3 Available on webOS 6.0 (2021 TV) or higher. 4 Selfie Cam requires the use of separate camera hardware, which is not bundled with the TVs. For optimal performance, compatible cameras with Full HD or higher resolutions are recommended. LG recommends using the Logitech C920, C922, C925, C930 or the LG Smart Cam when using this app. 5 Available on webOS 4.0 (2018 TV) or higher in India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam. View the full article

Since 2011, LG has been running the LG Hope Screen program under its ESG direction of Better Life for All, raising public awareness of serious social and environmental issues. Public service videos produced by international organizations and non-governmental organizations (NGOs) were able to catch the eyes of many by being displayed on LG’s billboards in the high-traffic pedestrian areas in two of the world’s most popular cities – New York’s iconic Times Square and London’s Piccadilly Circus. In celebration of World Food Day (October 16), LG once again aired a campaign video on its outdoor billboards between October 9-22. World Food Day is celebrated annually to honor the founding of the United Nations Food and Agriculture Organization (FAO), a specialized agency to raise public awareness regarding global food shortages and efforts to address them. The campaign video was produced by FAO under the theme, “Water is life. Water is food. Leave no one behind,” inspiring people to work together to end hunger. It aims to remind viewers of the value of water, an essential element for life and food, and to encourage people to put more thought and effort into water usage and conservation for a more sustainable future. Previously, through the LG Hope Screen program, the company actively showed its support for the UNEP and World Environment Day by playing UNEP’s video on its billboards, providing significant exposure to the special day and encouraging more people to do their part to save the environment. As a global corporate citizen, LG actively took part in campaigns to solve global social and environmental issues, including world hunger. LG India partnered with the Akshaya Patra Foundation to provide lunch to around 33,000 students in 11 states across the country since last year. Meanwhile, LG USA collaborated with the NGO Swipe Out Hunger to donate 120 refrigerator-freezers for food storage to 60 campuses in the United States, offering meals to 500,000 college students suffering from malnutrition. In line with its ESG vision of Better Life for All, LG will continuously operate the LG Hope Screen program to raise awareness in public interest campaigns at a global level. # # # View the full article

LG OLED and Quayola Create a Lifelike, Immersive Art Experience, Unlocking Limitless Potential From the Blend of Art and Technology SEOUL, Oct. 11, 2023 — LG Electronics (LG) is delighted to present Jardins d’Été, an algorithmically-generated artwork by Quayola x LG OLED at Frieze London 2023 (October 11-15). Presenting pieces brought to life by the vivid brilliance of LG OLED digital canvases, the exhibition pays homage to French Impressionism, especially the late works of the last of the Old Masters, Claude Monet. Showcasing the synergistic potential that can be achieved when art and technology come together, Jardins d’Été is a series of videos depicting the nocturnal blossoming gardens of Château de Chaumont-sur-Loire, France. For his immersive installation, Quayola uses the complexity of floral formations moved by the wind as a dataset to generate new computational paintings that can be admired in 4K thanks to LG OLED’s premium picture quality. Quayola is a visual artist renowned for his harmonious fusion of computer programming and classical art. He employs technology as a lens to explore the tension and balance between seemingly opposing forces such as the real and artificial, figurative and abstract, old and new. With the utilization of custom computer software, his versatile portfolio encompasses audiovisual performances, video art, sculptures and works on paper. “Jardins d’Été explores a hybrid substance between the pictorial and the algorithmic,” said Quayola. “The complex tones and palettes in this series are perfectly enhanced by LG OLED’s canvases, their exceptional picture quality blurring the lines between the digital and the physical.” “We are pleased to engage in a captivating collaboration with a talented artist like Quayola. Together, we aim to redefine artistic boundaries, blending art and technology in ways that captivate and inspire audiences, as showcased in our exhibitions and collaborative efforts,” said Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “LG OLED will uphold our motto WE INSPIRE ART, supporting artists in unlocking their creative potential and giving inspiration for the evolution of digital art.” LG continues to push the boundaries of artistic exploration, spotlighting the compelling synergy between art and technology through engaging exhibitions and collaborations with inspiring artists. Don’t miss out on the artistic journey with LG OLED ART – visit the website to experience the latest captivating art collaborations. # # # View the full article

Second Highest Third-Quarter Revenues and Operating Profit Driven by Home Appliances and Vehicle Solutions SEOUL, Oct. 10, 2023 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2023. LG reported consolidated revenues of KRW 20.7 trillion and operating profit of KRW 996.7 billion in the third quarter of 2023, both the second highest third-quarter figures in the company’s history. Driven by home appliances, the company’s major business and vehicle solutions, its future growth engines, LG accelerated the qualitative growth of its business despite the economic slowdown and prolonged decline in demand. Operating profit increased more than 30 percent compared to the same period last year as well as the second quarter of 2023. LG’s efforts to upgrade business portfolio to expand the proportion of its B2B businesses, including automotive parts and HVAC, based on its deep understanding and experience of customers accumulated through years in the consumer-facing business have also led to continued growth. In addition to the rapidly growing B2B business, the company continuously boosted its B2C business by combining products with content and services and expanding high-demand lineups based on the competitiveness of premium products such as LG OLED TVs and LG Objet Collection. In July, LG CEO William Cho announced his future vision to create customer value, secure future growth opportunities and transform into a smart life solution company that connects and expand spaces and experiences beyond home appliances. The positive results of the third-quarter despite the economic depression and maintaining growth momentum is evidence that the portfolio transformation to achieve the company’s future vision is progressing smoothly. LG also made continuous efforts to improve business structure and apply digital transformation across the company to innovate customer experiences, which have led to the maximizing of efficiency of the entire value chain, including purchasing, manufacturing, logistics and sales. The LG Home Appliance & Air Solution Company has seen significant growth in the B2B area with its HVAC solutions. The company aims to further expand its air conditioning business with heat pumps and ESS in response to the growing demand for eco-friendly and high-efficiency products in North America and Europe. And, launched in the third-quarter, LG ThinQ UP 2.0 – a smart home innovation that combines home appliances and subscription services – has already received positive responses from customers and is leading change in the home appliance paradigm. The LG Vehicle component Solutions Company continued its rapid growth trend in the third-quarter based on an order backlog expected to reach KRW 100 trillion by the end of the year and stable supply chain management, with the pace of growth also accelerating. In terms of profitability, there is also an economic effect of scale due to the expansion of sales. The company is expected to exceed KRW 10 trillion in annual sales for the first time this year. LG is also speeding up the establishment of regional production bases in response to the growing demand to convert to electric vehicles from major global customers. The LG Home Entertainment Company is accelerating its business transition from a product-based business to a media and entertainment platform as the content and service business continues to grow. To this end, in addition to expanding collaboration with various content providers, the company has recently started upgrading TV operating systems for the first time in the industry to expand the content experience of customers. The number of TVs powered by webOS, the foundation of the content and service business, is expected to reach 300 million units by 2026. The LG Business Solutions Company continues to innovate customer experience with premium IT lineups such as commercial displays and foldable laptops that provide customized solutions, while also rapidly fostering the electric vehicle charging business, one of LG’s new growth engines. These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month. # # # View the full article

Reaffirming Its Industry Leadership, LG Achieved Top Rankings in 2023 American Customer Satisfaction Index Survey for TVs and Home Appliances SEOUL, Oct. 5, 2023 — LG Electronics (LG) has received recognition for excellence from the 2023 American Customer Satisfaction Index (ACSI) Survey for TVs and major appliances*. The ACSI results underscore LG’s steadfast commitment to enriching the daily lives of consumers by offering products based on customer response and feedback. The ACSI is a renowned U.S. organization and the only national cross-industry measure of customer satisfaction, possessing over two decades of expertise in evaluating a wide range of diverse industries. The ACSI survey findings offer a high level of reliability, derived from interviews with approximately half a million customers. LG claimed the top TV manufacturing position in this year’s ACSI TV category, recording an impressive score of 83, which marks a notable 4 percent increase. LG TVs consistently excelled with customers in multiple areas, including product durability, internal configurations, exterior design and warranty coverage. In the home appliances category, LG secured first place for the second consecutive year. The only manufacturer to achieve a score in the 80s last year, LG boasted the highest satisfaction index this year with a score of 82, a one-point increase from its previous standing. LG has made significant strides to align its vision with sustainable and eco-friendly technology. The U.S. Department of Energy has unveiled a series of proposals aimed at implementing regulations and standards for the reduction of water and energy consumption urging manufacturers to enhance energy efficiency in home appliances. Amid these efforts, LG is dedicated to actively participating in environmental preservation. # # # *American Customer Satisfaction Index (ACSI®) Household Appliance and Electronics Study 2022-2023. View the full article

In a recent interview with Bloomberg, LG CEO William Cho talked about his vision to transform LG Electronics from a top global home appliances company into a ‘smart life solution company.’ View the full article

Worldwide Viewership Set to Grow With Global UI Rollout and Service Expansion Into New Markets SEOUL, Sep. 19, 2023 — LG Electronics (LG) is introducing LG Channels 3.0, the latest version of its exclusive, free streaming service. Featuring a new UI with improved navigation, more engaging placements for content discovery and an enhanced channel guide, users will easily be able to discover the content that resonates with them. LG Channels 3.0 is rolling out in South Korea this month, and will arrive in other markets, including US, starting in October. LG Channels has consistently ranked among the top-five most accessed apps on LG Smart TVs across all regions where the service is offered, attracting an increasing number of viewers with its premium lineup of news, sports, movies, TV Series and exclusives.1 With its carefully curated lineup of programming, LG Channels is now set to provide upgraded usability that allows users to conveniently search, discover and enjoy their favorite content. Reflecting the main content consumption patterns of LG Channels’ users, the new UI is organized into three pages – Home, Live and On Demand– that make it easier to take advantage of the different services offered on LG’s free content platform. The Home page features a large, highly visible rotating carousel at the top of the screen to provide easy access to featured channels, curated collections and premium On Demand content. From the Live page, they can now play live broadcast channels directly from within the LG Channels app. Additionally, the new channel guide covers only half of the screen, allowing users to see what’s on and choose what to watch next while continuing to watch their current viewing choice. The On Demand tab allows users to select their favorite types of content including movies, TV shows and receive recommendations from Popular Now category ensuring a smooth binge-watching experience. Already available in 27 countries2 globally, LG is accelerating the growth of its content service by entering new territories and adding to its already impressive content lineup. # # # 1 Based on LG Internal data. 2 US, Canada, Brazil, Mexico, Argentina, Chile, Colombia, Peru, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, Korea, Australia and Japan. View the full article

Company’s Transformation to Bring a Better Life to Its Customers Through Selection of Distinctive Services and Content SEOUL, Sep. 19, 2023 — LG Electronics (LG) today shared its first step to become a media and entertainment platform company, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated contents in products, including LG OLED and LG QNED TVs. LG shared its new direction and strategy at the webOS Partner Summit 2023, held at the LG Sciencepark in Seoul, South Korea, and attended by content producers, providers, developers and industry figures from over 30 countries. The first event of its kind, webOS Partner Summit 2023 provides the perfect forum for LG to share its new vision – and the immense value of the ever-evolving and expanding webOS smart TV platform ecosystem – with its trusted global partners. Since its launch on LG Smart TVs in 2014, webOS has been one of the most widely used smart TV platforms in the world. Powering more than 200 million LG TVs worldwide, webOS also supports several third-party TV brands in multiple markets. Moving forward, LG plans to extend webOS to more third-party TV companies and expand the platform to other product categories. Within 3 years, LG expects to have over 300 million webOS-powered devices. To deliver the unmatched convenience and expansive ecosystem of webOS to a broader customer base, LG has already applied its platform webOS to a range of categories, including projectors, digital signage and in-vehicle infotainment systems. Moreover, the number of third-party partner brands that have embraced webOS Hub, the webOS solution for third-party brands, has grown substantially, increasing from 20 just two years ago to over 300 today. During that time, webOS Hub has undergone meaningful upgrades with the variety of content on offer expanding to include cloud gaming and OTT services and new features arriving to enhance convenience and the overall user experience. Additionally, some of LG’s partner TV brands have now introduced their own OLED TVs powered by webOS Hub. The webOS smart TV platform is continuously evolving, providing seamless upgrades that add support for new services and bringing constant refinement to the user interface (UI) and user experience (UX) design based on LG’s deep understanding of customers. To allow as many users as possible to enjoy the latest version of webOS on their home TVs, LG is offering seamless support for TV operating system upgrades and updates via platform upgrades even for earlier TV models. As part of its strategy to expand the webOS platform ecosystem, LG acquired the US advertising and content data analysis specialist, Alphonso, in 2021. Alphonso established subsidiaries in the UK and Greece last year, accelerating the global growth of its content service. LG is set to make a substantial investment of KRW 1 trillion in its webOS business over the next five years in order to provide more content and services that cater to the diverse lifestyles and preferences of consumers. By boosting its competitiveness in content and services, LG believes it will further elevate the webOS user experience. LG’s strategic investment will be focused on broadening the range of content available via the webOS platform, boosting usability by innovating the UI and UX, and strengthening partnerships with content production companies on a global scale. To date, LG has worked with its partners to bring new technologies to the platform for gamers, sports fans or Gen Z users. An example is the integration of Sye, a Prime Video proprietary, which provides a low latency technology that will benefit LG customers who are fans of live-streaming sports like Thursday Night Football. LG TVs deliver Netflix HDR streaming and have just opened the beta release for Netflix Games on TV and with the launch of the lifestyle screens for Gen Z, the company worked with YouTube to make a Native Touch UX available for the app on models such as StanbyME. LG is also strengthening innovation in the area of AI-based search and recommendations. The company plans to incorporate a voice user interface (VUI) feature into partner companies’ apps, which will let webOS users easily control and navigate third-party content services with their voice, and enable swift and seamless content discovery. Service usability will likewise be enhanced. LG Channels 3.0, LG’s premium, free streaming service, boasts a growing selection of TV series and has a revamped UI that allows users to view more content options, including live channels and movies, on the screen, reducing the need to scroll. And thanks to the new UI, users can now easily explore what’s on other channels without having to pause or navigate away from what they’re watching. Available in 27 countries worldwide, LG Channels currently offers over 3,000 channels and has over 50 million subscribers as of March 2023. In 2022 alone, the number of unique devices on which LG Channels was used increased by 75 percent, while viewing time rose by 57 percent and usage frequency surged to make the service one of the top-five most-accessed apps on the webOS platform. LG is actively investing in its smart TV platform development capabilities by partnering with academic institutions in South Korea to nurture the next generation of software talent, and by reinforcing its efforts to secure top-notch software professionals all around the globe. LG is driving change with a genuine customer-centric approach, as represented by its TV business’s Sync to You, Open to All vision. The vision expresses the company’s aim to provide personalized experiences that cater to each customer’s preferences and lifestyle, and to create products that are accessible to all. “LG is poised to transform into a media and entertainment platform company that delivers distinctive content and services that will enhance the lives of its customers,” said Park Hyoung-sei, president of the LG Home Entertainment Company, at webOS Partner Summit 2023. “This transformation would not have been possible without LG’s decade of OLED TV leadership and the technological innovation of the webOS smart TV platform.” # # # View the full article

Have you ever wondered how many LG OLED TVs are shipped every year? 100 thousand units perhaps, maybe as much as a million? In the first half of 2023, LG recorded over 1.33 million shipments of its stunning OLED TVs, setting new benchmarks and records its competitors can only dream of. According to market research firm Omdia, LG captured over 55 percent of the global OLED TV market in the first six months based on total shipments. As a renowned OLED TV leader now celebrating 10 years of innovation in this space, LG has once again defended its premium TV crown while further cementing LG OLED TV’s status as the pinnacle of premium TVs. The “bigger the better” trend continues to prevail in the TV market, which is great news for LG. As more and more people desire larger TVs for their living spaces, models of 75 inches or larger accounted for a remarkable 11.4 percent share of total OLED TVs sold, while shipments’ yearly average growth rate topped 90 percent over the past five years. Staying on top of this growing trend, LG is resuming its dominance in the market with an outstanding 64.2 percent share in total shipments of OLED TVs over 75 inches. LG is targeting this new demand for large and premium TVs in the second half of 2023 with the groundbreaking LG SIGNATURE OLED M TV (model 97M3) it unveiled in July, which boasts the world’s first 4K 120Hz wireless solution that makes it easy for customers to achieve their dream interior. Not one to be confined, LG unleashed a tidal wave of 10 million TV units (OLED and LCD) on the world, which has helped the company carve out a 16.2 percent share of revenue for itself in the global TV market. Despite facing a downturn in the global TV market, LG persisted in strengthening its inventory management and securing higher profits while actively pursuing a strategic approach for its premium and ultra-large displays. And this commitment has paid off substantially, with its LG OLED TVs now accounting for around 30 percent of the company’s overall revenue generated from TV sets. TV shipments totaled over 92 million units in the first half of 2023, matching last year’s first half performance. The OLED TV segment, which has been led by LG for a number of years, has already passed the 2 million shipments mark this year, which bodes well for the rest of 2023. OLED TVs are continuing their takeover of the global TV market after capturing 9.3 percent of all revenue in the first half. Meanwhile, Omdia predicts that OLED TVs are set to shine even brighter, projecting at least a 43 percent revenue share among premium TVs priced above USD 1,500. Find all the latest news on the home entertainment business and learn more about its world-leading innovations on the LG Newsroom. # # # View the full article

Last week, LG headed to Munich, Germany, to take part in IAA Mobility 2023 – one of the world’s largest mobility events. Presenting at IAA Mobility for the first time, the company shared its vision for the in-vehicle experience of the future and proposed a highly advanced mobility ecosystem that will bring new value to the mobility industry and customers. The nexus of LG’s auto-focused innovations, the LG Vehicle component Solutions (VS) Company has built a solid reputation over its ten years of existence, making a name for itself in five key areas of vehicle-related technologies: head units, displays, connectivity, ADAS and software. The company is determined to improve the user experience in the vehicle space, and has the advantage of being able to draw on decades of insight from its consumer electronics businesses. LG is already enhancing the in-vehicle experience with breakthroughs including its digital cockpit technology, which boosts convenience and safety with its interactive displays and intuitive controls. The company is also promoting safety with in-vehicle infotainment (IVI) integrated features such as seamless smartphone connection and voice recognition; enabling drivers to use their devices without taking their eyes, or their focus, off the road. To see what the future mobility experience envisioned by LG looks like, and explore the unprecedented level of personalization it is set to offer, check out the Mobility Labworks Series, accessible via LG’s official website and social media channels. Themed Experience Future Mobility Your Way, LG’s Mobility Labworks Series introduces a range of cutting-edge technology concepts with the potential to reshape the way people experience travel. The series includes two distinct digital cockpit concepts – Alpha and Beta, along with three display kiosk concepts – Min & Max Display, Pop & Fold Display and Flex & Slide Display. With the Min & Max Display, users get to adjust the size of the in-car display to suit their preferences. At any time, they can choose whether they want Minimum Display mode where essential driving information is provided, or Maximum display mode where full range of real-time information is available via a Pillar to Pillar P-OLED screen. Helping users make the most of their cabin space, the Pop & Fold Display only pops out when needed – storing neatly away for a more spacious interior when not in use. Lastly, the Flex & Slide Display offers increased flexibility as it can change its shape, curving and flexing to smoothly shift from a regular screen into a responsive touch interface. The Mobility Labworks Series highlights LG’s aim to provide innovative technologies, in collaboration with carmakers, that help create better customer experiences for end-users. A trusted partner to global automobile brands, LG continues to leverage its advanced technological capabilities to supply its customers with high-performance, reliable products – delivered on time and completed to the highest standard possible. “In the rapidly evolving automotive industry, where the latest trends revolve around CASE, or ‘Connected, Autonomous, Shared and Electric,’ LG has been leading the vehicle components sector,” said Alexio Rhee, head of Sales and Marketing Division at the LG VS Company. “With a decade of experience under our belts, and a wealth of knowledge and customer insight brought over from our diverse consumer electronics businesses, we have what it takes to drive future mobility innovation to a very exciting place, as demonstrated in our Mobility Labworks Series.” To learn more about the technologies presented in the Mobility Labworks Series, visit the LG VS company’s website and LinkedIn Page. # # # View the full article