By News Reporter
In this episode of On the Job, we take a look at the pivotal role played by the LG’s unsung brand and packaging designers.
In the consumer electronics industry, the term “design” usually conjures up images of gadgets and devices on a drawing board. Although the way a product looks is without a doubt a key factor to its popularity, so too are the way it’s packaged and branded. Done well, these two elements can go a long way toward creating a unique, instantly recognizable identity, one that resonates with consumers and communicates the core values of a product or lineup and the company that made them.
At LG, the responsibilities of brand and package design fall on the visual identity (VI) team at LG Corporate Design Center. When designing a logo or package for a new model or product range, the VI team considers a range of factors such as consumers’ needs, legibility and usability, never losing sight of their goal to establish a clear identity that creates a good first impression but also an instant understanding of what the brand stands for.
A distinctive logo is at the heart of any good brand’s visual identity. LG’s VI team develops a symbol that embodies the essence of every product and effectively communicates their differentiated values. LG SIGNATURE, LG PuriCare, LG CordZero, LG OLED TV and LG UltraGear are just a handful of the globally recognized logos the team has created to date.
Able to enhance a product’s appeal and reinforce its overall aesthetic, packaging design gives the VI team another way to express the identity of each LG brand, in addition to affording adequate protection for the company’s diverse offerings.
LG UltraGearTM gaming monitors have made a name for themselves among serious gamers worldwide by providing great picture quality and performance. Seeking to match the monitors’ strong reputation with an equally dynamic symbol, LG introduced a new UltraGear logo in 2020. In order to convey that LG UltraGear is a key “weapon in the quest for gaming victory and glory,” the VI team set about researching the legendary weapons of mythical heroes and gods, such as the shield of Isis, King Arthur’s Excalibur, and the Harpe of Perseus. The team ultimately drew inspiration from the famous Greek sculpture known as the Winged Victory of Samothrace – also known as the Nike of Samothrace – representing action and triumph.
The winged motif seemed like the perfect choice for the UltraGear emblem due to the prevalence and significance of wings throughout gaming history. Wings symbolize many things: aerial superiority over opponents, fast travel to new destinations, tactical advantage by surveying from above. The final version of the logo depicts Nike’s wings in the form of a stylized U and G in two versions, one flat and the other in 3D.
From left: Seo Young-seok, Jun A-reum, Nam A-ran
“Creating and developing LG UltraGear’s emblem was a meaningful and rewarding process,” stated Seo Young-seok of LG’s VI team. “We feel that it successfully expresses the identity of our premium gaming monitor brand and how seriously LG takes the needs of the gaming community.”
To increase consumer awareness and raise the profile of the new emblem at launch, LG hosted an art contest to involve fans in the creative process because there is nothing more powerful than visually communicating the value of a product through great design to grab the attention of consumers in a crowded market.
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By Lorenzo Naselli
Hi everyone, i purchased new OLED OLED55CX6LA.
I have two big issues
Ethernet isnt working, It says that the cable Is connected, It obtains ip address, everything Is green in the test Page, but apps cant get internet access, sometimes i can also see directories in the Nas, but cant open any file.
everything works under wifi.
I cant see amy photo under dlna, It says that all directories are empty, nothing seen on Nas or phone connected with thinq app. Video are shown.
Thats Disappointing for a 1500€ TV.
By Kenny Assunção
I have a LG smartg and in the place where you have LG content store is only the "Premium" that is different from the store because I could not install any program. I have seen a smartv like this but had LG content store but this one has not, I would like to know why this and if there is any solution to solve this. thank you
By Don O Neill
Hi, I'm hoping that someone will help me with this.
I can't download apps or update anything because it asks me to sign in.
As soon as I do that I get Turn on cookies.
I'm not using Chrome but the WebOs browser.
The Google account gives me no options on the browser to get into settings!
Any ideas on how or where I can do this please?
Thanks in advance, Don.
I'm new here hoping to find a solution to my problem, after now trying around for almost two days without any result.
- LG OLED55C97LA OLED TV
- Nubert nuPro X-3000 (Pair of active speakers)
The active speakers are connected to the TV via HDMI-ARC on both sides. I'm aware that my configuration might be a bit unique, however I have the feeling that it is the TV / webOS which is messing arround with me.
After connecting my speakers to the HDMI-ARC, changing the TVs output to the HDMI 2 (ARC) is started the device configuration. I was glad, as typing in "Nubert" into the device selection of both "Home cinema system" or "Bluetooth / Soundbar", the webOS brought up a configuration to select.
During the "try-out" phase of the configuration process, turn on and off the power of the speakers works perfectly - even very fast! After configuration, sound comes through the speakers very well and I can adjust the volume. However, when I turn of the TV the speakers will remain on. Same vice versa when trying to turn everything on by only starting the TV.
Does anyone face a similar problem and might have a workaround for this? It is very frustrating and annoying, as it works perfectly in the configuration - but not later on.
Thanks for your help!