By News Reporter
Company’s Transformation to Bring a Better Life to Its Customers
Through Selection of Distinctive Services and Content
SEOUL, Sep. 19, 2023 — LG Electronics (LG) today shared its first step to become a media and entertainment platform company, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated contents in products, including LG OLED and LG QNED TVs. LG shared its new direction and strategy at the webOS Partner Summit 2023, held at the LG Sciencepark in Seoul, South Korea, and attended by content producers, providers, developers and industry figures from over 30 countries.
The first event of its kind, webOS Partner Summit 2023 provides the perfect forum for LG to share its new vision – and the immense value of the ever-evolving and expanding webOS smart TV platform ecosystem – with its trusted global partners.
Since its launch on LG Smart TVs in 2014, webOS has been one of the most widely used smart TV platforms in the world. Powering more than 200 million LG TVs worldwide, webOS also supports several third-party TV brands in multiple markets. Moving forward, LG plans to extend webOS to more third-party TV companies and expand the platform to other product categories. Within 3 years, LG expects to have over 300 million webOS-powered devices.
To deliver the unmatched convenience and expansive ecosystem of webOS to a broader customer base, LG has already applied its platform webOS to a range of categories, including projectors, digital signage and in-vehicle infotainment systems.
Moreover, the number of third-party partner brands that have embraced webOS Hub, the webOS solution for third-party brands, has grown substantially, increasing from 20 just two years ago to over 300 today. During that time, webOS Hub has undergone meaningful upgrades with the variety of content on offer expanding to include cloud gaming and OTT services and new features arriving to enhance convenience and the overall user experience. Additionally, some of LG’s partner TV brands have now introduced their own OLED TVs powered by webOS Hub.
The webOS smart TV platform is continuously evolving, providing seamless upgrades that add support for new services and bringing constant refinement to the user interface (UI) and user experience (UX) design based on LG’s deep understanding of customers. To allow as many users as possible to enjoy the latest version of webOS on their home TVs, LG is offering seamless support for TV operating system upgrades and updates via platform upgrades even for earlier TV models.
As part of its strategy to expand the webOS platform ecosystem, LG acquired the US advertising and content data analysis specialist, Alphonso, in 2021. Alphonso established subsidiaries in the UK and Greece last year, accelerating the global growth of its content service.
LG is set to make a substantial investment of KRW 1 trillion in its webOS business over the next five years in order to provide more content and services that cater to the diverse lifestyles and preferences of consumers. By boosting its competitiveness in content and services, LG believes it will further elevate the webOS user experience.
LG’s strategic investment will be focused on broadening the range of content available via the webOS platform, boosting usability by innovating the UI and UX, and strengthening partnerships with content production companies on a global scale. To date, LG has worked with its partners to bring new technologies to the platform for gamers, sports fans or Gen Z users. An example is the integration of Sye, a Prime Video proprietary, which provides a low latency technology that will benefit LG customers who are fans of live-streaming sports like Thursday Night Football. LG TVs deliver Netflix HDR streaming and have just opened the beta release for Netflix Games on TV and with the launch of the lifestyle screens for Gen Z, the company worked with YouTube to make a Native Touch UX available for the app on models such as StanbyME.
LG is also strengthening innovation in the area of AI-based search and recommendations. The company plans to incorporate a voice user interface (VUI) feature into partner companies’ apps, which will let webOS users easily control and navigate third-party content services with their voice, and enable swift and seamless content discovery.
Service usability will likewise be enhanced. LG Channels 3.0, LG’s premium, free streaming service, boasts a growing selection of TV series and has a revamped UI that allows users to view more content options, including live channels and movies, on the screen, reducing the need to scroll. And thanks to the new UI, users can now easily explore what’s on other channels without having to pause or navigate away from what they’re watching.
Available in 27 countries worldwide, LG Channels currently offers over 3,000 channels and has over 50 million subscribers as of March 2023. In 2022 alone, the number of unique devices on which LG Channels was used increased by 75 percent, while viewing time rose by 57 percent and usage frequency surged to make the service one of the top-five most-accessed apps on the webOS platform.
LG is actively investing in its smart TV platform development capabilities by partnering with academic institutions in South Korea to nurture the next generation of software talent, and by reinforcing its efforts to secure top-notch software professionals all around the globe.
LG is driving change with a genuine customer-centric approach, as represented by its TV business’s Sync to You, Open to All vision. The vision expresses the company’s aim to provide personalized experiences that cater to each customer’s preferences and lifestyle, and to create products that are accessible to all.
“LG is poised to transform into a media and entertainment platform company that delivers distinctive content and services that will enhance the lives of its customers,” said Park Hyoung-sei, president of the LG Home Entertainment Company, at webOS Partner Summit 2023. “This transformation would not have been possible without LG’s decade of OLED TV leadership and the technological innovation of the webOS smart TV platform.”
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By John Bizeray
I recently updated the firmware on my LG43UH610V. Now I constantly get "Wired Lan cable disconnected" / "Wired network is connected" messages even while watching a video file from my NAS. The TV is connected and using the network while getting these messages. It has always been on a fixed IP address on the LAN.
Hey everyone, I've been using my LG WebOS TV for some time now, and there's a small but impactful change I'd love to see. Currently, when the TV is turned on without an HDMI input, it defaults to displaying a wallpaper. It's not aesthetically pleasing, it's a bit of an inconvenience for users like me who primarily use the TV's smart features.My suggestion is to include an option that allows the TV to boot directly into the Home screen, displaying all the available apps and streaming options right away. This would streamline the user experience, making it faster and easier to access the services we use most.Would love to hear the community's thoughts on this. Cheers!
By News Reporter
Portable, Durable and Conveniently Adjustable, the Unique LG StanbyME Go
Presents a Refreshingly New User Experience
SEOUL, Aug. 25, 2023 — LG Electronics (LG) announces the global rollout of its latest Lifestyle Screen, the unique LG StanbyME Go (model 27LX5). The innovative new model boasts a 27-inch touch display and a 20W four-channel speaker system cleverly integrated into a stylish and sturdy carrying case. Building on the portability and versatility of the original StanbyME, the 27LX5 lets users enjoy memorable entertainment experiences wherever they go.
Perfect for watching movies, playing games and more, the StanbyME Go can be used indoors or out; its carrying case and built-in battery enabling take-anywhere convenience, superior screen protection and up to 3 hours of use without connection to an external power outlet. In addition to the new Lifestyle Screen’s large display and robust speakers, the case includes safe storage for the product’s streamlined remote control and power cable.
StanbyME Go complements its portability with versatile adjustability that supports a range of different uses and personal preferences. Users can tilt the screen to achieve the best viewing angle, rotate it 90 degrees from landscape to portrait and back, adjust its height by up to 18 centimeters or put it in Table mode. When set to Table mode, the StanbyME Go’s screen lies flat in the lower part of the case, allowing users to play digital board games including chess and ‘Hidden Catch,’ or switch on the virtual record player for a fun, nostalgic listening experience. Conveniently, LG’s Lifestyle Screen automatically turns on when its case is opened and turns off when it is closed.
The StanbyME Go also offers proven durability, as evidenced by its successful completion of 11 tests compliant with the U.S. military’s rigorous MIL-STD-810G standard. The tests demonstrate that the 27LX5 can handle a wide variety of environmental factors, including low pressure, high temperature, low temperature, dust and salt spray, and provides protection against accidental drops, vibration and shock.
For maximum viewing immersion, the built-in speakers of StanbyME Go automatically optimize audio output to the front of the screen. Viewing experiences are further enhanced through support for Dolby’s advanced video and sound technologies, Dolby Vision and Dolby Atmos.
Equipped with LG’s proprietary webOS smart TV platform, StanbyME Go lets users effortlessly connect to their iOS or Android devices. Moreover, voice recognition makes it possible to do app launching, adjust sound and search for contents completely hands-free – an especially helpful feature for those who like to cook, clean or take on other tasks or activities while they watch.
LG’s Lifestyle Screen products are revolutionizing the user and viewing experience, presenting new ways to enjoy content and new lifestyle value for today’s consumers. LG StanbyME Go is set to launch globally, starting in the U.S. this month, with plans for global rollout to key markets in Europe including Italy, France, UK, Spain and Germany from next month.
LG will be showcasing its latest lifestyle TVs, including StanbyME, StanbyME Go, along with the LG OLED Objet Collection Posé, at its exhibition booth (Hall 18, Messe Berlin) at IFA 2023 in Berlin, Germany, from September 1-5.
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