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By News Reporter
‘Optimism your feed’ Playlist Curated by Global Influencers Will Enable Users
to Engage With Optimistic and Inspiring Content on Their Social Media Feeds
SEOUL, May 29, 2024 — LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.
“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”
A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy.
link hidden, please login to view also suggest that algorithms often promote negative and niche conversations. The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed’s positive content. The result is the ‘Optimism your feed’ playlist of original content that, when interacted with, will pull more optimistic content into your feed.* ‘Optimism your feed’ is part of LG’s global , introduced last year to inspire and encourage people to approach life with an optimistic attitude.
Created in collaboration with global influencers renowned for their optimistic influences including , , and more, the ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content.
Additionally, LG is consulting with social media experts including Professor , an information scientist and technology ethicist, with a PhD in Human Centered Computing. Fiesler researches and teaches in the areas of technology ethics, internet policy and online communities, and has published on topics such as social media content moderation and recommender systems. She also educates the public on these topics as a content creator.
Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG’s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.
According to Fiesler, “Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches – for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there’s a good possibility we will see more of it.”
Victoria Browne, a global influencer and TEDx Talk speaker, said, “The algorithms on our social channel can have a big impact on the content we see online, which impacts our mental health. That’s why I’m passionate about ‘Optimism your feed’, and I hope that people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. So much of the stigma and difficulty of tackling mental health is that it is unseen. With this campaign, we are saying you should reach out to your friends, and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.”
The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel and global YouTube channel , and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on .
# # #
* According to a global survey conducted by Dynata on behalf of LG in 2024.
Survey Methodology
Timings: Fieldwork conducted from April 26 to May 2, 2024
Countries: USA, Mexico, Brazil, Germany, France, UAE, Saudi Arabia, Vietnam, South Korea, India, Australia
Age: People between 22 and 65 years old and weekly TikTok or Instagram users
Sample Size: 400 respondents in the USA, 200 respondents in the rest of the markets
Method: Quantitative questionnaire online survey through Dynata’s proprietary panel
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By David Daul
My magic remote and my Roku remote stopped working for turning off power so I performed a factory reset after troubleshooting to get the remote working. I am now stuck at the 1st screen of the Factory Reset which says "Press the OK Button(wheel) on your remote." Well... this really stinks because the remote doesn't work!!! I have tried a USB mouse, a new magic remote, other LG Remotes with no luck. I have also tried using the button on the bottom of the tv. And, I contacted support which was just an exercise in redoing everything I had already tried... No Luck!!
This is a Nano Cell 55NANO81ANA which is basically just a big brick now since I cannot even use any of the inputs. Does anyone have a trick for getting past this initial screen???
Thanks for the help.
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By Roy Brown
webOS updated, I think to 2023, on my C2 a couple of days ago. Since then the News option on the Sky News app no longer works, instead timing out. The Weather and Climate options still work, though.
I have deleted and reloaded the Sky News app, but the problem remains.
Does anybody have any suggestions of what I might try to get this working again, or is this something for LG, or Sky, to fix?
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By Harald Dunkel
The specs for the magic remote promise "Voice Recognition with Intuitive Mouse Like Pointing and Wheel Control". I think that would be nice. The current implementation of scrolling via the wheel on the magic remote is not intuitive. Why would I move my thumb up to pull the text shown on the screen down to the bottom?
Question is, can we please get natural scrolling for WebOS 5.5.0 and newer? Some option in the settings would be fine. The current "unnatural" scrolling is a major obstacle in usability for me, and the main reason to not buy LG again.
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By duckie133
II hope in a future update we are given the option to disable the annoying pointer on the Magic Remote.
VERY ANNOYING!!!!!!!!!!
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Tom S.
New user to the forum!
My TV is an LG OLED 65B6P, which was working fine until a few days ago, when the magic remote pointer and OK button stopped working (was getting message that Bluetooth needed to be initialized). After making the mistake of calling product support, they had me do a factory reset, but that didn't fix the issue, and only made it worse, as now I can't proceed from the "Start Up" menu as I can't click the OK button. I'm dead in the water, and have even tried this with 2 different magic remotes! I've tried the pairing and unpairing suggested on numerous support sites, and can't get anywhere with this. Can't even find an LG service center in the Boston area.
I also have a Harmony Ultimate remote, but that likely won't help here, as I can't get the "OK" button assigned in the TV's current state.
Any help is appreciated!
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