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By News Reporter
Since being appointed to the role of LG CEO, William Cho has made changes internally and on the company’s business portfolio. What’s more, the CEO has taken the time to visit LG local offices and production sites in person around the globe. In the first half of the year alone, Mr. Cho already visited a total of 12 countries across Europe, Asia, the Middle East and North, Central and South America, traveling a total of 145,000 km – equivalent to three and a half laps around the globe.
At the start of June, CEO Cho visited Saudi Arabia, where he first toured the exhibition hall in Riyadh showcasing the NEOM City Project. There, the CEO was introduced to business opportunities in three projects: ‘The Line,’ a 170km-long eco-friendly vertical city; ‘Oxagon,’ an octagonal high-tech industrial floating complex; and ‘Trojena,’ an iconic mountain resort. Following an in-depth discussion on the NEOM projects, the CEO attended a management meeting to discuss mid- to long-term business strategies in the Middle East and Africa (MEA) region.
“LG will secure various business opportunities in a wide range of fields such as mobility, air solutions and commercial displays as well as home appliances, TVs and IT for the NEOM City project by leveraging the company’s innovative technology accumulated over the years,” said CEO Cho.
The CEO then toured the company’s air solutions factory in Riyadh, the production base of the company’s premium air conditioners equipped with high-efficiency parts. With excellent cooling performance and high energy efficiency, LG’s air solution products are optimal across the MEA region, where there is a high demand for air conditioners due to the year-round hot climate.
“Our presence in Saudi Arabia is of utmost importance, even on a global scale. Our local factory aligns with the Saudi Vision 2030 and plays a core role in producing green energy level products while forming the central production base for the region, exporting to up to 16 countries in the middle east and Asia,” said Mr. Cho. “LG will keep taking initiatives to achieve sustainable growth as well as further strengthen the company’s position as a market leader.”
The CEO’s next destination was India, the world’s most populace nation and a market of growing importance for LG, where the CEO addressed local staff about the company’s future direction.
LG’s Indian subsidiary, celebrating its 26th anniversary this year, has achieved a dominant position in the Indian market by strengthening its infrastructure – establishing a locally-complete business that encompasses sales and production subsidiaries and R&D centers.
In India, Mr. Cho visited LG brand stores, R&D centers and home appliance and TV production lines, witnessing local operations in action and learning about the strategies the subsidiary is employing to boost business competitiveness and secure future growth engines.
CEO Cho’s first stop was the New Delhi sales subsidiary, where he spoke with key staff members about new business opportunities, such as electric vehicle charging solutions and EduTech utilizing digital whiteboard and IT solutions.
“In India, which boasts a large market and considerable growth potential, the company will build on its No. 1 market share and strategically develop future businesses,” said Mr. Cho.
Speaking with local personnel, CEO Cho also stressed the importance of the brand’s growth in online commerce. LG is targeting increased online sales in India through implementing a differentiated digital strategy founded on a deep understanding of, and empathy for, Indian culture. Earlier this year, responding to the soaring popularity of online shopping in India, the company established an online brand shop (OBS) and launched a direct-to-consumer (D2C) business.
CEO Cho’s Indian itinerary also included the cities of Noida and Pune, where he examined the company’s home appliance and TV product lines and looked into the current status of converting it into an eco-friendly smart factory. LG has pledged to convert 100 percent of the energy used by all production bases around the world into renewable energy by 2025. The company will also increase investment in these two plants this year to expand their capacity to produce premium home appliances. LG washing machines, air conditioners, TVs and monitors produced in these plants are sold not only locally but exported to countries in the MEA region.
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By News Reporter
Each year, millions of home appliances reach the end of their operational lifespans and are taken away for disposal.* However, their story doesn’t have to finish there. Through transformative processes and technologies, these discarded devices can be reborn as brand-new appliances, offering features and performance tailored to the needs and preferences of today’s consumers.
Let’s explore how old appliances are being turned into up-to-date and environmentally-conscious living solutions by one of the leading innovators in the home appliance industry.
Urban Mining: Unearthing New Resources From Discarded Appliances
‘Urban mining’ means extracting valuable resources from ‘retired’ household appliances. It involves recovering and sorting any raw materials that can be used in the creation of new products. Unlike incineration – a fate that befalls many disused appliances – this course of action helps reduce carbon emissions and prevent environmental pollution. An active urban miner, LG extracts several different materials from discarded appliances – including plastic, iron and non-ferrous metals – and then uses them to help produce its advanced, new offerings.
LG Recycling Center: Giving New Life to Old Appliances
Since the end of 2021, LG has been implementing resource circulation programs in a total of 52 countries worldwide as part of its extensive efforts to combat greenhouse gas emissions. At the LG Recycling Center in South Korea, which commenced operations in 2001, raw materials are harvested from disposed-of home appliances, meticulously sorted and processed before being made into ‘fresh’ eco-responsible appliance components.
Here are the four main steps taken at the LG Recycling Center that make it possible to turn old appliances into high-quality parts for new products.
Step 1: Collection – Used appliances such as refrigerators, washers and air conditioners are collected and transported to the center.
Step 2: Disassemble and Crush – The appliances are taken apart, and the components are crushed to achieve a consistent size.
Step 3: Sorting and Processing – After iron, aluminum, copper and plastic materials have been sorted, the plastics are put through an additional process where they are made into pellets; a convenient and renewable resource for the manufacturing of plastic parts and goods.
Step 4: Rebirth – The pellets are melted and transformed into plastic parts for use in the production of new LG home appliances.
Recycled Plastics: Giving Life to LG’s Captivating Designs
Recycled plastics play an important role in bringing the captivating designs of LG’s home appliances to life, including those of the recently launched LG Styler ShoeCare and ShoeCase. The LG PuriCare AeroFurniture air purifier and the LG tiiun mini, which come in an array of vibrant colors to enliven the home, also employ recycled plastics. Used in the construction of both products’ exteriors, these repurposed materials contribute to the aesthetic appeal of LG’s innovations and help reduce resource consumption and waste.
A Continuous Virtuous Cycle for the Planet and Consumers
LG has fully embraced a ‘Sustainable Cycle’ approach, building eco-consciousness into every stage of the home appliance lifecycle, from production and packaging to usage and recycling. The company continues to utilize recycled materials extracted and processed at the CRC in the manufacture of new appliances – appliances that minimize power consumption and emissions, and are themselves highly recyclable. In this way, LG has created a virtuous cycle that simultaneously benefits the planet and consumers.
Stepping up its efforts even further, LG plans to reach a cumulative total of 600,000 tons of recycled plastics (for producing home appliance components) by the beginning of the next decade. The ambitious target is set out in the company’s ‘Better Life Plan 2030,’ and also forms part of LG’s broader strategy to achieve carbon neutrality.
Also by 2030, LG estimates it will have recovered 8 million tons of out-of-use appliances for the purpose of extracting recycled materials.
By implementing initiatives such as proper product disposal and the extraction of materials from discarded products, LG is able to create something new from something old, showing how a firm commitment to people and the planet can help make a better life for all.
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*According to the United States Environmental Protection Agency (EPA), roughly nine million refrigerators/freezers, six million window air conditioning units and nearly one million dehumidifiers are disposed of each year. ( link hidden, please login to view)
By News Reporter
In the belief that environmental sustainability is the key to unlocking a brighter future for all, LG has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting CSR project in association with the ‘Yalla Green’ campaign earlier this year, with the aim of promoting energy efficiency and contributing to a greener tomorrow.
Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution lineup. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions.
Ken Jeong, managing director at LG Saudi Arabia
With Shaker, a local distributor of international home appliance brands and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which aims to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment.
The company’s planting events have been well received by LG employees and volunteers, who have participated in large numbers. The initiative not only supports community development but also educates customers on the best energy conservation practices. The company’s commitment in aiming to make both small and large actions for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future.
With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of cooperation in creating an eco-friendly future.
LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world.
Contributed by LG Saudi Arabia
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I have just bought an LG TV (model LG 43UQ7500). I have tuned it via antenna, but the TV has a problem playing everything (it says "invalid service") except for 7 channels, which are public broadcast (but that shouldn't make difference - they are all DTV). The only thing that does help is turning off the TV, waiting for a few minutes and then turning it back on. Once I turn it off and then on, it stops working - except for the 7 channels. So it's a neverending process of turning it off and on to actually be able to watch the TV.
Does anybody know what could be causing this? The TV has been updated, I have set it up for my location (Czech Republic), I've tried factory reset....
Thank you for your suggestions!
It is easy to add a new item to the quick settings side menu on an lg c2, as long as the item you want is shown on the list presented when you choose the + add item. If you want to add a "shortcut" to an item that is not on the list then how can that be done. Is it possible to edit the list presented?
Specifically I want to add a shortcut to "subtitles on" which is buried deep in accessibility settings, there nothing on the list of options presented to allow this.
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