By News Reporter
Company’s Transformation to Bring a Better Life to Its Customers
Through Selection of Distinctive Services and Content
SEOUL, Sep. 19, 2023 — LG Electronics (LG) today shared its first step to become a media and entertainment platform company, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated contents in products, including LG OLED and LG QNED TVs. LG shared its new direction and strategy at the webOS Partner Summit 2023, held at the LG Sciencepark in Seoul, South Korea, and attended by content producers, providers, developers and industry figures from over 30 countries.
The first event of its kind, webOS Partner Summit 2023 provides the perfect forum for LG to share its new vision – and the immense value of the ever-evolving and expanding webOS smart TV platform ecosystem – with its trusted global partners.
Since its launch on LG Smart TVs in 2014, webOS has been one of the most widely used smart TV platforms in the world. Powering more than 200 million LG TVs worldwide, webOS also supports several third-party TV brands in multiple markets. Moving forward, LG plans to extend webOS to more third-party TV companies and expand the platform to other product categories. Within 3 years, LG expects to have over 300 million webOS-powered devices.
To deliver the unmatched convenience and expansive ecosystem of webOS to a broader customer base, LG has already applied its platform webOS to a range of categories, including projectors, digital signage and in-vehicle infotainment systems.
Moreover, the number of third-party partner brands that have embraced webOS Hub, the webOS solution for third-party brands, has grown substantially, increasing from 20 just two years ago to over 300 today. During that time, webOS Hub has undergone meaningful upgrades with the variety of content on offer expanding to include cloud gaming and OTT services and new features arriving to enhance convenience and the overall user experience. Additionally, some of LG’s partner TV brands have now introduced their own OLED TVs powered by webOS Hub.
The webOS smart TV platform is continuously evolving, providing seamless upgrades that add support for new services and bringing constant refinement to the user interface (UI) and user experience (UX) design based on LG’s deep understanding of customers. To allow as many users as possible to enjoy the latest version of webOS on their home TVs, LG is offering seamless support for TV operating system upgrades and updates via platform upgrades even for earlier TV models.
As part of its strategy to expand the webOS platform ecosystem, LG acquired the US advertising and content data analysis specialist, Alphonso, in 2021. Alphonso established subsidiaries in the UK and Greece last year, accelerating the global growth of its content service.
LG is set to make a substantial investment of KRW 1 trillion in its webOS business over the next five years in order to provide more content and services that cater to the diverse lifestyles and preferences of consumers. By boosting its competitiveness in content and services, LG believes it will further elevate the webOS user experience.
LG’s strategic investment will be focused on broadening the range of content available via the webOS platform, boosting usability by innovating the UI and UX, and strengthening partnerships with content production companies on a global scale. To date, LG has worked with its partners to bring new technologies to the platform for gamers, sports fans or Gen Z users. An example is the integration of Sye, a Prime Video proprietary, which provides a low latency technology that will benefit LG customers who are fans of live-streaming sports like Thursday Night Football. LG TVs deliver Netflix HDR streaming and have just opened the beta release for Netflix Games on TV and with the launch of the lifestyle screens for Gen Z, the company worked with YouTube to make a Native Touch UX available for the app on models such as StanbyME.
LG is also strengthening innovation in the area of AI-based search and recommendations. The company plans to incorporate a voice user interface (VUI) feature into partner companies’ apps, which will let webOS users easily control and navigate third-party content services with their voice, and enable swift and seamless content discovery.
Service usability will likewise be enhanced. LG Channels 3.0, LG’s premium, free streaming service, boasts a growing selection of TV series and has a revamped UI that allows users to view more content options, including live channels and movies, on the screen, reducing the need to scroll. And thanks to the new UI, users can now easily explore what’s on other channels without having to pause or navigate away from what they’re watching.
Available in 27 countries worldwide, LG Channels currently offers over 3,000 channels and has over 50 million subscribers as of March 2023. In 2022 alone, the number of unique devices on which LG Channels was used increased by 75 percent, while viewing time rose by 57 percent and usage frequency surged to make the service one of the top-five most-accessed apps on the webOS platform.
LG is actively investing in its smart TV platform development capabilities by partnering with academic institutions in South Korea to nurture the next generation of software talent, and by reinforcing its efforts to secure top-notch software professionals all around the globe.
LG is driving change with a genuine customer-centric approach, as represented by its TV business’s Sync to You, Open to All vision. The vision expresses the company’s aim to provide personalized experiences that cater to each customer’s preferences and lifestyle, and to create products that are accessible to all.
“LG is poised to transform into a media and entertainment platform company that delivers distinctive content and services that will enhance the lives of its customers,” said Park Hyoung-sei, president of the LG Home Entertainment Company, at webOS Partner Summit 2023. “This transformation would not have been possible without LG’s decade of OLED TV leadership and the technological innovation of the webOS smart TV platform.”
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By News Reporter
Sporting an Exclusive Theme Inspired by the Globally Popular Game, the 27GR95QL
Delivers Immersive Gaming on Its 27-Inch, 240Hz-Refresh Rate OLED Display
SEOUL, Sep. 8, 2023 — LG Electronics (LG) is releasing a limited-edition UltraGear OLED gaming monitor (model 27GR95QL) for League of Legends fans. In addition to a vibrant 27-inch OLED display boasting a fast 240Hz refresh rate, the monitor features distinctive League of Legends-themed designs and icons applied to its exterior and on-screen menus, developed with valuable feedback from League of Legends gamers. As one would expect of an UltraGear product, the 27GR95QL delivers smooth, immersive gaming experiences and comes packed with gamer-centric features.
The limited-edition League of Legends UltraGear OLED gaming monitor is the latest example of LG’s strong partnership with Riot Games, the developer and publisher of League of Legends. First released in 2009, the beloved multiplayer online battle arena game now has the largest gaming fandom in all of esports. Over 600 million fans have played League of Legends over the past decade and the game has amassed an average of 180 million players per month.
Designed with League of Legends enthusiasts in mind and ideal for competitive play, the 27GR95QL provides a generous 27-inch screen size, a high refresh rate and a response time of just 0.03 milliseconds Gray-to-Gray (GTG). The monitor’s QHD (2,560 x 1,440) resolution OLED display also supports HDR10 and covers 98.5 percent of the DCI-P3 color gamut, helping to bring gameplay to life with vivid, accurate colors, sharp detail and great contrast.
LG’s limited-edition UltraGear OLED gaming monitor adopts the Hextech-themed design of League of Legends, incorporating icons and imagery from the game into its menu screens and on its bold, stylish exterior. Well-known symbols and motifs from the game have been applied to the back of the monitor and to the front of its stand. On each screen, gamers can enjoy options and settings menus bearing the game’s logo – complete with fonts and borders that evoke the feeling of the League of Legends universe.
Beyond the new limited-edition UltraGear OLED gaming monitor, LG and Riot Games have partnered on a number of initiatives aimed at growing esports internationally. LG has been the Official Display Partner for the League of Legends European Championship (LEC) since 2022, lending its support to the professional league by equipping its top-tier teams with state-of-the-art UltraGear gaming monitors.
“We are excited to unveil our limited-edition, League of Legends-themed LG UltraGear OLED gaming monitor, which offers premium performance and a stunning design created especially for the millions of League of Legends fans worldwide,” said Sung Jun-ho, head of the IT overseas sales & marketing division of LG Electronics Business Solutions Company. “LG is dedicated to promoting esports culture around the world and will continuously provide premium UltraGear gaming products that meet gamers’ needs.”
The LG UltraGear limited-edition League of Legends model is available exclusively in the United Kingdom, France, Germany, Spain, Sweden, Italy, Saudi Arabia and South Korea and can only be purchased from LG.com in those countries. Customers who pre-order the 27GR95QL will receive three skin codes of popular League of Legends champions.* To learn more about the upcoming LG UltraGear news, visit the official LG UltraGear Twitter account (@
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* The availability and duration of the pre-order may differ depending on the country.
By News Reporter
Delivering the First Commercial Implementation of HCA Specification 1.0,
Company Expands Smart Home Ecosystem Through Partnerships With Other Brands
SEOUL, Aug. 29, 2023 — LG Electronics (LG) is set to present the first commercial implementation of the Home Connectivity Alliance’s HCA Specification 1.0, enabling cross-brand appliance connectivity through the LG ThinQ smart home platform. By the end of this year, consumers will be able to control appliances from diverse brands, such as Samsung and Vestel, with the intuitive-to-use ThinQ app, providing seamless interconnectivity and a smarter, more convenient home.
With a firm commitment to customer experience innovation, LG has joined with other brands to bring the elegant simplicity of cross-brand compatibility to major markets worldwide, including South Korea, the United States and Europe. The partnership will initially cover major appliance product categories, such as washing machines, dryers and dishwashers, and will gradually be expanded to other types of appliances in the future.
The widespread adoption of HCA Specification 1.0 to development makes it possible to monitor and control various brands’ home appliances and air solutions using a single application. With the ThinQ app, users just have to register their compatible products, and then they’re ready to enjoy the ease and time-saving freedom of one-stop device management. Those with an LG washing machine and a Samsung dishwasher in the home, for example, will no longer have to switch between each manufacturer’s app to set their preferred wash cycle and cleaning settings.
The arrival of true cross-brand interconnectivity is the realization of the HCA’s vision for a seamlessly unified smart home experience. Founded in January 2022 and comprising a number of smart home solutions manufacturers, the HCA aims to provide cloud-based interoperability between the smart home platforms of its member companies. As a board member of the alliance, LG has been working closely with other appliance makers, including Samsung and Vestel, to drive the adoption of HCA Specification 1.0, with the ultimate goal of enhancing user convenience.
Committed to expanding the smart home ecosystem, LG has also actively supported the work of the Connectivity Standards Alliance (CSA), a global organization dedicated to developing open communication protocols for smart home devices. LG contributed to the development and standardization of the Matter protocol, an Internet Protocol-based home IoT communications standard led by the CSA.
“LG ThinQ enables a seamlessly interconnected home appliance ecosystem that will provide new smart home experiences to customers around the globe,” said Jung Ki-hyun, executive vice president and head of platform business center. “LG will continue to expand compatibility between ThinQ and other HCA members’ smart home platforms.”
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