By News Reporter
In a world where every frame tells a story and every sound evokes emotion, LG OLED serves as the ideal movie companion by bringing the immersive experience of the big screen into the comfort of your home.
In recent years, the most discerning cinematic experts, including top directors and colorists, have chosen LG OLED for their next endeavor. For example, Lee Sung Jin, creator of the Netflix series BEEF which claimed three Golden Globes and eight Emmys in 2023, expressed his admiration for LG OLED’s breathtaking picture quality in an
link hidden, please login to view, a community for movie fandoms on Letterboxd.
In this interview, Lee expressed his desire to utilize LG OLED during post-production of his next project, highlighting its true black and precisely calibrated colors that let audiences view his vision exactly as intended. He even recommended films renowned for their striking contrast and abundant colors that look even more extraordinary on an LG OLED TV, including Bong Joon-ho’s Mother, Park Chan-wook’s The Handmaiden and Paul Thomas Anderson’s There Will Be Blood.
Colorists are just as enthused about LG OLED’s endless potential, regarding it as a reliable reference display for the task of color grading. , Walter Volpatto, an experienced colorist best known for his exceptional work on Green Book, Dunkirk and Star Wars: The Last Jedi, described LG OLED TV as the perfect monitor, proudly stating how he often uses it for client reviews. Leading tech media outlets worldwide have joined industry experts like Walter Volpatto in recognizing the superior viewing experience provided by LG OLED TV’s stunning brightness and exceptional contrast.
To enlighten movie buffs about the cinematic brilliance offered by LG OLED TV, LG is catering to their specific interests. The , which launched on prominent movie review platform Letterboxd, gives critics, tech experts and filmmakers somewhere to exchange their insights and opinions on movies they watched on LG OLED TV with other users. LG also debuted the LG OLED New Currents Award and LG OLED Vision Award at last year’s Busan International Film Festival which acknowledge the brightest up-and-coming and independent filmmakers.
LG OLED continues to garner acclaim from some of the titans of cinema thanks in no small part to its unparalleled AI processor that unlocks visual and audio excellence. At CES 2024, the company unveiled the 2024 OLED evo series with the new α (Alpha) 11 AI processor, which enhances graphics performance by 70 percent and speeds up processing speeds by 30 percent compared to its predecessor for the ultimate movie-watching experience.
Its newest OLED TVs also come with upgraded AI upscaling, which utilizes precise pixel-level image analysis to effectively sharpen objects and backgrounds. Through the power of AI, LG OLED TVs calibrate colors by considering the mood and emotions directors/creators intended to evoke. Besides offering impressive picture quality, AI Sound Pro helps viewers immerse themselves in the onscreen action by providing virtual 11.1.2 surround sound from the TV’s built-in speaker system.
On top of Dolby Vision and Dolby Atmos, LG’s 2024 OLED TVs are the first in the industry to support Dolby Vision Filmmaker Mode to enable exceptional picture accuracy that stays faithful to the creator’s vision.
Filmmakers and colorists consistently praise LG OLED for its exceptional AI processor that unlocks visual and audio excellence, uniquely designed for LG OLED. Committed to providing the most distinctive, true-to-life viewing experiences, LG OLED promises movie enthusiasts worldwide an unparalleled cinematic journey.
To discover even more ways in which LG OLED is changing the game in creative fields such as cinema and the arts, stay tuned to the .
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By News Reporter
‘Born to Game,’ LG UltraGear Has Been Supporting Gen.G Teams With Its High-
Performing Gaming Monitors Since 2021
SEOUL, Jan. 17, 2024 — LG Electronics (LG) is extending its official partnership with Gen.G Esports (Gen.G), one of the world’s preeminent esports organizations. As part of this collaboration, LG UltraGear – the industry-leading gaming monitors, renowned for their rapid refresh rates and responsive performance – will continue to be provided to Gen.G’s professional teams. The partnership aims to promote esports globally and will involve various exciting activations in the international esports scene.
Gen.G operates a number of professional esports teams specializing in popular multiplayer games including League of Legends. Since LG UltraGear was named the official display of Gen.G in 2021, the organization’s League of Legends team in South Korea has achieved remarkable success in the League of Legends Champions Korea. The team secured three consecutive season victories – starting from the 2022 summer season through to the 2023 summer season.
Chovy, a gold medalist in the League of Legends event at the 19th Asian Games Hangzhou and the mid-laner for Gen.G’s League of Legends team, praised LG UltraGear gaming monitors saying, “Their quick response times and high refresh rates provide an advantage in complex in-game situations, enabling more precise control and smoother playmaking.” While very impressed by all of the high-performance options in the UltraGear monitor lineup, Chovy’s personal favorite is the 27-inch UltraGear OLED gaming monitor (model 27GR95GE).
In addition to supporting Gen.G team members in their pursuit of championship goals, LG actively collaborates with them in the development of new LG UltraGear gaming monitors. The feedback from professional players helps fine-tune the latest models. The recently unveiled League of Legends-themed UltraGear OLED gaming monitor (model 27GR95QL) offers an incredibly immersive gaming experience with a unique ‘League of Legends’ aesthetic, and its design was influenced by input from professional players. LG also supports the Gen.G Global Academy by providing ultra-fast gaming monitors (model 25GR75FG) to students aspiring to become esports professionals.
“It is such an honor to enter into our fourth year of partnership with LG UltraGear. Since 2021, they have been our partner in innovation, enriching the world of esports for gaming fans around the globe,” says Arnold Hur, CEO of Gen.G Esports. “They support not only our professional teams, but also the development of the next generation of gamers in the Gen.G Global Academy.”
“We are very proud and pleased that LG UltraGear is helping Gen.G players to deliver consistently excellent results in major tournaments,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “LG UltraGear remains committed to developing high-end gaming products and to supporting the latest gaming technologies, with the goal of delivering a gaming experience that can satisfy all esports players, whether they’re enthusiastic amateurs or top-ranked professionals.”
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By News Reporter
Texas Production Factory to Solidify Company’s Position
as a Trusted EV Charging Solutions Provider
SEOUL, Jan. 15, 2024 — LG Electronics (LG) has expanded its electric vehicle (EV) charging solutions infrastructure, opening its first EV charger production factory in the U.S. The new, 5,500-square-meter facility, located in Fort Worth, Texas, will focus on delivering chargers for the North American market and is expected to have an annual capacity of more than 10,000 units.
The factory is LG’s first EV charger production site outside of South Korea, where the company last year opened an EV charger manufacturing operation under its affiliated company HiEV Charger.
LG chose to establish its U.S.-based EV charger production factory in Texas for multiple, strategic reasons, such as the ability to utilize existing facilities. The state also boasts excellent logistics and transportation networks and is home to major operations for companies in industries ranging from automobile manufacturing to finance.
In 2023, when announcing the company’s future vision, LG CEO William Cho noted that ‘Electrification’ would be a major driver of rapid mid- to long-term growth. LG’s entry into the U.S. EV charging market will enable the company to address rising local demand and discover new business opportunities. Strategically and philosophically aligned with several of the energy and environmental goals set out in the U.S. government’s Inflation Reduction Act, the sustainability-focused company is committed to bolstering its EV charger business, and has commenced plans to grow its presence around the world, including in Asia and Europe.
LG has started assembling 11kW chargers at its Texas factory and will begin production of 175kW fast chargers within the first half of the year. LG also aims to introduce a 350kW ultra-fast charger in 2024, expanding its EV charger lineup to meet the varied needs of customers, especially those operating in areas such as commercial travel and long-distance transportation.
The company is quickly earning a reputation as a reliable EV charger provider thanks to its manufacturing capabilities, quality control and after-sales service. Through emphasizing its differentiated offerings, including control and advertising solutions, LG is confident that the EV charging solutions business will continue to improve its market position over the mid- to long-term.
Furthermore, LG intends to tap into the diverse EV charging demands of various businesses and facilities, such as hotels, shopping malls, retail stores, gas stations and parking garages, to drive future growth. LG’s B2B experience in the U.S. hotel TV and digital signage sectors provides valuable insight that is expected to aid in the U.S. expansion of the company’s EV charging solutions business.
The global EV charging market is expected to grow to USD 186 billion by 2030, according to Roland Berger, a global management consulting firm. The market expansion is being driven by several factors, including the ongoing implementation of regulations aimed at protecting the environment and the continuous progress of vehicle electrification.
“By establishing our EV charger production factory in Texas, we will be able to actively respond to the rapidly growing demand for EV infrastructure in the U.S.,” said Jang Ik-hwan, president of the LG Business Solutions Company. “LG is dedicated to delivering uncompromising quality and will offer customers reliable EV charging solutions that combine efficient charger units with advanced control systems.”
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