By News Reporter
New 4K Ultra Short Throw Model Delivers Immersive Cinematic Experiences
with Sharp, Vibrant Images and Boasts Stylish, Modern Design
SEOUL, May 20, 2022 — LG Electronics (LG) is expanding its premium CineBeam 4K laser projector lineup with the remarkable, new Ultra Short Throw (UST) laser projector (model HU915QE), the follow up to the HU715Q released earlier this year. Designed with serious movie lovers in mind, LG’s latest flagship home cinema solution can produce a stunningly sharp 90-inch image when placed just 5.6 centimeters from the wall or a massive 120-inch picture at a distance of only 18.3 centimeters.1
Thanks to the HU915QE’s combination of advanced projection technology, users no longer need a large, dedicated space to enjoy sublime cinematic experiences at home. Boasting 3,700 ANSI lumens and an impressive 2,000,000:1 contrast ratio, LG’s latest projector delivers vibrant, realistic pictures that ensure maximum viewing immersion. By adopting LG’s evolved, three-channel laser technology, which employs a separate light source for each primary (RGB) color, this new model is able to offer more vivid images even during the day compared to other conventional products with the single light source technology.2
An excellent all-rounder, the HU915QE really excels when playing movies and streaming content in 4K HDR, using HDR Dynamic Tone Mapping to analyze and adjust image brightness every single frame. LG’s Brightness Optimizer II further elevates the new CineBeam projector’s performance, automatically adjusting brightness levels according to ambient light conditions so that users can enjoy clear, vivid picture quality whether the room is well lit or as dark as a movie theater. Additionally, Adaptive Contrast adjusts the projector’s light sources to provide a superb contrast for each individual scene.
With LG’s intuitive webOS smart platform onboard, the HU915QE lets users watch all their favorite shows from streaming services3 such as Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV without an additional device. They can also wirelessly stream content via Screen Mirroring, Apple AirPlay 2 and Bluetooth.4 On top of that, its built-in 2.2 Channel, 40W speaker system enhances the viewing experience with strong, rich audio. For more powerful, theater-like surround sound, users can effortlessly connect up to two LG Bluetooth speakers at once.5
The new CineBeam projector also makes a stylish addition to any room with its eco-friendly ‘Re-wool’ designed by renowned Danish textile company, Kvadrat. Made from 45 percent recycled wool, this material has become a favorite of design- and sustainability-conscious companies worldwide, used in products as diverse as furniture and premium audio solutions. Thanks to its muted, natural color and clean design, the HU915QE blends in well with luxurious home interiors.
“Featuring LG’s latest projection technologies, the new CineBeam projector delivers outstanding 4K picture quality from a short distance,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “An excellent choice for movie lovers seeking authentically cinematic experiences at home, the HU915QE combines superb performance with convenient features, easy installation and a sophisticated, space-friendly design.”
LG CineBeam 4K laser projector (model HU915QE) with the latest UST technology will be available in the first half of 2022, starting with key markets in North America, Europe and the Middle East, with Latin America and Asia markets to follow.
HU915QE Resolution 4K UHD (3,840 x 2,160) Brightness 3,700 ANSI Lumens Light Source 3 Channel Laser Lamp Life 20,000 hours Brightness Optimizer II Auto Brightness + Adaptive Contrast + Iris Mode Throw Ratio 0.19 (100 inches @ 9.8cm) Screen Size 90-120 inches Keystone Correction 4/9/15 Point Warping webOS Yes (Global) Wireless Android / iOS Integrated Speaker 2.2 Channel, 40W Inputs HDMI x 3 with eARC / USB 2.0 x 2 Size (W x D x H) 680 x 347 x 128 mm # # #
1 Model HU915QE projects images ranging from 90 to 120 inches in size (measured diagonally).
2 Compared to model HU715Q in result of internal testing.
3 Internet connection and subscription to streaming services required. Supported services may differ by country.
4 Streaming and mirroring content from iOS devices available via Apple AirPlay 2 and Apple HomeKit. iOS devices require software version 12.3 and above (macOS version 10.14.5 and above for Apple products) and must be on the same Wi-Fi network as LG CineBeam projector.
5 Compatibility guaranteed with LG Bluetooth speakers only. Needs to purchase LG Bluetooth speakers to use this function.
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By News Reporter
Innovation leads to new creations, new experiences and, sometimes, new ways of looking at the world. Encompassing all of these outcomes is the generative art of envelope-pushing artist and NFT pioneer, Kevin McCoy, who is presenting new works at the Frieze New York 2022 art fair in Manhattan from May 18-22. His ever-evolving works, which autonomously grow and change through the use of algorithms and other advanced tech, have found the perfect digital canvas in the form of the latest OLED TVs from the lifestyle innovator, LG.
McCoy’s thought-provoking and visually-stunning new pieces are on show at the ‘LG OLED Lounge,’ located on level eight of Frieze New York’s official venue, The Shed. A selection of his groundbreaking works are displayed on state-of-the-art LG OLED TVs, including new LG OLED evo models, which use millions of self-lit pixels to deliver the deepest blacks, incredibly natural colors and an infinite contrast ratio.
The centerpiece of the exhibit, Quantum Leap: Primordial Star 3 (2022), is an NFT, or non-fungible token, co-created by McCoy and his wife, Jennifer. Inspired by Kevin McCoy’s 2014 work Quantum – which was the first artwork ever to be tokenized on a blockchain – Quantum Leap: Primordial Star 3 employs code-based, interacting systems that produce mandalas that change form and color as they ‘age,’ echoing the lifespan of stars.
Displayed alongside Primordial Star 3 in the LG OLED Lounge are Quantum Leap 3: Dark Star (2022) and Quantum Entanglement (2022), both also created by the celebrated husband-and-wife duo. The ‘star’ in Dark Star slowly loses its color over the course of its life before being reborn with a new central shape and vivid palette, generated autonomously via programming. Quantum Entanglement is a hybrid of drawings and NFTs that explores the nature of drawing, which is at once a performative act and a physical document that recalls or points to the existence of that act. Featuring physical drawings and digital animations made using software and a robotic drawing machine, Quantum Entanglement fuses physical with virtual elements in a way that is sure to delight and intrigue audiences.
The shifting colors and forms of McCoy’s new works at Frieze New York are expressed with precision and vibrancy thanks to the next-generation display and processing technologies of LG OLED evo. LG’s new OLED evo Gallery Edition TVs offer higher brightness, clarity and detail for lifelike images that almost jump off the screen – with the 77- and 65-inch models used at the exhibit proving themselves as adept at showcasing digital art as they are at delivering outstanding viewing experiences.
Complementing LG OLED evo TV models, the LG OLED Lounge at Frieze New York also features the 55-inch Transparent OLED signage displays. Boasting vivid colors and high transparency, the advanced screen presents digital artists like McCoy with exciting, new creative opportunities to explore. What’s more, McCoy’s artwork is demonstrated on a LG OLED Objet Collection, an artistically inspired and distinctive lifestyle TV model.
LG was named Global Partner of the Frieze art fair, and this exhibit in New York exemplifies LG’s commitment to innovation within the arts and supporting artists to push their creative boundaries.
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