By Will M
For the past few years I have been using a 2nd generation Apple TV to watch YouTube videos on my LG Smart TV, however as of today Apple have disabled their YouTube app for this particular device.
I presumed I would be able to use a YouTube app on my TV to continue watching videos in this way, after all has anyone ever heard of a Smart TV without a YouTube app? Since most new TVs are smart TVs these days most people I know have one and they all have the capability to play YouTube videos, usually you don't even have to download the app as it is one of the ones that comes pre-installed.
However I cannot find a YouTube app in the LG content store. I've not really tried to install new apps on my TV since getting it so I don't know if I'm looking in the right place, or it is one of those things like with smartphones where there are multiple places you can go and download apps from.
Bizarrely though, despite there being no YouTube app, there is a YouTube kids app, so it's not like LG have never heard of YouTube or anything, they just don't seem to have realised that people other than kids watch videos on it.
I purchased an LG OLED55BX6LB yesterday and noticed that when signed into the Youtube app, I'm still getting ads displayed despite it showing 'PREMIUM' on the app. Not a massive problem as I can just watch Youtube via an nVidia Shield, which doesn't show ads as expected.
Still, it's annoying. Is this a one-off, or do others have the same issue?
By News Reporter
In the Korea press, readers will often run across the term MZ Generation. No, this isn’t a new K-Pop group but a forced pairing of two groups – Millennials and Gen Z – which the rest of the world views as separate and distinct demographic cohorts. Separating consumers into different generations is useful for researchers and social scientists, who measure and document differences in attitudes and behaviors.
Similar to how the term untact marketing was coined in South Korea to refer to connecting with consumers intimately but in a safer, more convenient and era-appropriate manner, MZ Generation is meant to more effectively describe the new consumer target that has quickly become the focus of many brands. Millennials (born 1981-1996) and Gen Z (born 1997-2012) cohorts may be distinctly separate in age but there are many similarities in the two groups as well, and this is the point that Koreans seem to find more compelling. After all, according to the Pew Research Center, “generational cutoff points aren’t an exact science.”
What makes Millennials and Z Gen similar – and what Koreans find more relevant, it seems – are that both demographics are digitally fluent, come from diverse backgrounds, care about social justice and climate change, and tend to be more educated than previous generations. When entering adulthood, both have been impacted by economic downturns and uncertainty, such as the 2008 financial crisis and the current COVID-19 pandemic. On a deeper level, MZ share common characteristics in their relationship with brands – it’s all about transparency and authenticity. Both want brands to mirror their values and dynamically cater to their preferences. Such values and preferences can range from beauty/fashion brands featuring ‘real’ women of various colors/shapes/sizes in their campaigns (i.e. ), to food/beverage brands becoming more health-centric/using natural ingredients (i.e. ), to automotive brands making conscious efforts towards conserving the environment via expansion into renewable energy (i.e. ), and so on. Note that all of the reference brands are some of MZ’s favorites.
Where does this obsession with transparency and authenticity come from? It’s fair to assume that such values developed in the post-modern, digital world – as MZers have increasingly grown up with social media, often facing challenges of maintaining their online personas and real-world-selves, as well as discovering truths in seas of misinformation/fake news, they are in constant pursuit of discovering authentic and transparent initiatives.
If a brand promotes a CSR initiative in a developing country, MZ want to know about it. A brand pledges to become carbon neutral by 2025? They want to know about that as well. MZers are attracted to activities that reflect their values, especially in the context of the brands’ missions – a quality uniquely distinct from any prior generation.
MZ also strive to become the best versions of themselves, expecting brands to play an active role in that journey. Whether by helping them live more sustainably by providing reusable packaging with their foods/beverages, or educating them on how to participate in social justice campaigns by providing resources on how to donate to particular causes, or building platforms via social media channels where MZ can have a voice and make creative contributions. Through such intentional initiatives, supporting MZ in terms of their self-improvement and yet providing them autonomy, brands can become the young generation’s ally and work together to make life truly good.
In that vein, LG has launched the MZ Project aimed at handing the content and creative power over to the young generation, thereby empowering them to craft their own stories and personal brands – be it through music or film. As LG “encourages their diverse and limitless possibilities,” MZ is encouraged to continue their creative and positive contributions to the world, especially in times of such incredible uncertainty.
At the cusp of major milestones in life, MZers are still exploring and learning to understand the complicated nuances of the world – and to have a brand helping them engage with their peers/inspirations, as well as get closer to achieving their dreams, makes their lives a bit easier to navigate. And that’s exactly what LG wants to communicate to MZ – that no matter what they do and where they are, LG is there to support their creative endeavors and ensure that ultimately… Life’s Good.
By Jamie Waltzer, LG Brand Strategy Task
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By Colin Todd
After using iPlayer app on my lg nano TV when I tune to BBC 1 be, the audio starts in sync but rapidly goes to several seconds delay .
By News Reporter
The YouTube Originals documentary received its offline debut this week on LG’s massive high definition digital billboard in New York’s iconic Times Square. The feature-length documentary, which premiered on YouTube over the weekend, is directed by Academy Award winner Kevin Macdonald and executive produced by the prolific Ridley Scott.
Life In A Day 2020 debuted on YouTube on February 6, when it also became available on the YouTube app on smart TVs including LG’s award-winning LG OLED TVs. The feature-length documentary is a collaboration between YouTube and LG Electronics and is composed entirely of selected contributions from people around the world who filmed their day on July 25, 2020.
Ten years after the original Life In A Day, YouTube and the filmmakers asked people all over the world to record their lives to tell the story of a single day on Earth. The filmmakers received more than 300,000 submissions, nearly four times the number of submissions to the previous film, which includes thousands of hours of footage from 192 different countries, in more than 65 languages.
Directed by Academy Award-winning director Kevin MacDonald (The Mauritanian, One Day in September, The Last King of Scotland), and executive produced by Ridley Scott (The Martian, Gladiator) and Kai Hsiung (Lords of Chaos), Life In A Day 2020 aims to showcase just how extraordinary life can be on an ordinary day.
“We are proud to collaborate with YouTube to feature this incredible and moving documentary live in Times Square on our LG digital billboard,’ said Peggy Ang, head of marketing at LG USA. “We hope visitors to Times Square will take a moment in their own daily life on February 8 to watch a part of Life In A Day and then enjoy its full impact at home with their families on an LG OLED TV.”
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