By News Reporter
Earlier this month, innovators from across the world joined LG at its LG NOVA Innovation Festival. Taking place at the Historic Craneway Pavilion in Richmond, California, the Innovation Festival gathered over 500 startups, industry experts, investors, mentors and influencers to converse, collaborate and network on challenges and topics that impact our future.
The festival hosted over 70 speakers, 23 sessions, keynotes from Marc Tarpenning, co-founder of Tesla and NuvoMedia and Mary Lou Jepsen, founder of Openwater and co-founder and CTO of the One Laptop per Child program, and a fireside chat with 4 time NBA Champion with the Golden State Warriors and active investor, Andre Iguodala. For LG, the festival was the culmination of the year-long Mission for the Future Challenge, an initiative led by LG NOVA, the Silicon Valley-based LG North American Innovation Center whose mission is to find innovative, future-impacting startups and entrepreneur communities to build, nurture and help them grow.
“What’s fundamental to changing the world is startups learning how to dance with elephants. These elephants are large corporations who have the resources to assist with this mission.” – Dr. Mary Lou Jepsen
Gaby Novakovic from gener8tor interviews Andre Iguodala, 4x NBA Champion with the Golden State Warriors, General Partner, Mastry Ventures
“Passion is really big. If you don’t love what you do, then it is really hard to succeed.” – Andre Iguodala
Left to right, Lori Schwartz of Storytech, Marco Marinucci of Mind the Bridge, Christine Moon of BlueSpace.Ai, Young Lee of Meta Reality Labs, and Devon Drew of DFD Partners on the Power Panel: All About the Pivot
Insights shared during the panel:
“Now is a great time to be a startup. The world is looking for solutions from early-stage startups. Now, the vast majority of medium to large companies are realizing they need startups.” – Marco Marinucci
“As a leader you have to be constantly thinking ‘are we on track?’. The simple question is, are you offering value to the industry and to your customers?” – Christine Moon
“If you’re not failing from time to time, you’re not innovating enough,” – Young Lee
“Pivoting, for me, means you’re in tune with your customers. You have to be constantly pivoting to leave room to be adaptable to changes. Pivoting is a positive thing.” – Devon Drew
During the festival, LG NOVA announced its selection of
link hidden, please login to view for the Mission for the Future 2021 Program and kick-started this year’s global search – , the New and the Next. Submissions are open now until October 6, 2022. In this second year, LG and the LG NOVA team have expanded the scope of the program to include the Smart Home, Home Entertainment, Business Solutions and Display Solutions, along with its current tracks in Digital Health, Metaverse and Gaming, ESG/Electric Mobility and Open Innovation, in general. The intent is to get new breakthrough ideas that LG can support with its global infrastructure to help create transformation change sooner versus later.
Left to Right, Dr. Sokwoo Rhee from LG NOVA, Parsoua Shirzad and Andriyko Herchak of Trendi, Keith Loo of Skinopathy, Richard Wang, Diane Guo and Oscar Guo of Metalistings, and David Blaszkowsky of Helios Data, Startup competition winners at the LG NOVA Innovation Festival
One of the biggest highlights of the event was a startup pitch competition, where 12 companies pitched their ideas for changing the world to a panel of veteran entrepreneur judges and investors, including Andre Iguodala. Winners of the Pitch competition were: First place, , a Canadian robotics company helping the farm and food industry rescue and upcycle food waste into valuable products. Second place, , the digitization of the patient circle-of-care and solving many of the problems in dermatology today. Third place, , a multi-chain metaverse aggregator marketplace with maps. And Audience Favorite, , a secure data collaboration platform that eliminates data usage risk in personal data analysis and monetization.
Throughout the event, attendees had the opportunity to interact with investors, corporate executives at LG and other companies, subject matter experts and each other as LG looks for ways to bring new innovations to the market that solve some of the biggest challenges in today’s world. That is what the LG Innovation Festival was created for – bring people together to discuss how to create a positive future and improve the quality of life.
“Innovation can happen in many different ways. We believe in the power of uniting startups and big corporations for the ultimate collaboration. Startups have amazing technologies and businesses on their own. We want to lift these startups to another level with LG NOVA. We’re going to see amazing businesses come out of these partnerships,” said Dr. Sokwoo Rhee, SVP of Innovation for LG and Head of LG NOVA.
Contributed by LG NOVA
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LG Grows New Business Ventures with Selection of Finalists in First ‘Mission For The Future’ ChallengeBy News Reporter
Chosen ‘Mission for the Future’ Companies and LG to Jointly Pursue
Innovative Solutions for Digital Health, the Metaverse and Electric Mobility
SAN FRANCISCO, Calif., Sep. 13, 2022 — LG Electronics’ North American Innovation Center (LG NOVA) has selected its link hidden, please login to view companies for its Mission for the Future global challenge program. Representing multiple potential business paths in three industries, the companies will be working with the LG NOVA team to collaborate on new business ventures, alongside continuing to grow and scale their companies, qualifying for potential investment from LG and other investors within the LG NOVA ecosystem to develop impactful solutions for people, communities and the planet.*
“This inaugural year of our challenge demonstrated how effective and powerful collaboration between technology startups and established corporations can help accelerate the innovation process,” said LG Electronics Senior Vice President of Innovation Dr. Sokwoo Rhee and head of LG NOVA. “Congratulations to the Finalists and all the companies that participated in the Mission for the Future challenge. We look forward to the journey with these companies innovating for a brighter, more technologically advanced future.”
The finalists were selected from an initial pool of approximately 1,300 applicants. They secured the top spot after working closely with the LG NOVA Entrepreneur-In-Residence team over a six- to nine-month period to build and test the proposals. Throughout the process, the companies had opportunities to meet with LG business teams and investors within LG NOVA ecosystem. Finalists were presented to LG Electronics Global CEO William Cho.
With this selection of companies, LG NOVA will build new businesses in Digital Health, Electric Mobility and the Metaverse, pursuing multiple paths to deliver new services and solutions that will help us move forward faster into the future.
Digital Health – With digital health capabilities key to enabling the delivery of healthcare to diverse and disparate communities, LG NOVA is working to expand and scale greater access to healthcare and personal health services.
is a digital care platform to prevent and reverse chronic metabolic, digestive and mental health conditions using gut microbiome insight, genetics, AI and food-as-medicine. Together, LG and Digbi will work to make care globally accessible at home and the office, and to advance cure. is a B2B2C precision health platform powered by genomics and AI, offering personalized health and well-being solutions to the world’s leading enterprises. LG and Lifenome plan to bring to market the world’s first precision maternal and family health platform, supporting pregnant individuals 24/7 from conception all the way to the early stages of a child’s life. is a sensor-based technology platform that can use a camera in patient-owned devices to virtually capture health and biological readings to assist doctors in enhancing medical diagnosis and treatment effectiveness. Expanding upon new services available to doctors and providers, LG’s work with Mindset Medical is expected to make it easier for medical providers to understand patient health over time or during live virtual doctor visits. develops virtual treatment rooms, integrating immersive VR/AR technology, licensed clinicians and real-time data analytics on one platform, providing a comprehensive therapeutic care solution for patients through the continuum of care, from the hospital to the patient’s home. LG and XRHealth will continue to grow the service offering to deliver more insights to clinicians and enable more precise personalized care. Electric Mobility – With LG’s commitment to sustainability as an organization, LG NOVA is working to pursue new opportunities to expand access to electric vehicles (EV) and electric mobility solutions by enabling more businesses to leverage their infrastructure to provide EV services.
empowers major EV service providers with an end-to-end EV charging and smart energy management software platform.LG and Driivz will work together to enable the hospitality industry across the U.S to offer EV charging-as-a-service, while optimizing their EV charging operations and providing their customers with an exceptional EV charging experience. uses innovative AI and blockchain-based distributed energy resource management systems (DERMS) and transactive energy software platforms to enable power optimization across smart cities, smart homes and e-mobility. By working with I-EMS, LG will help modernize the electricity grid and optimize energy management to deliver better power management solutions for the market. offers an affordable and convenient way for electric vehicle owners to charge their EVs without a direct-access charger at home or on the road. LG and SparkCharge plan to work together to deliver turnkey EV solutions for businesses to create a stream of revenue from their parking spaces. The Metaverse – The Metaverse will bring greater capabilities that will change how we engage across the digital space in the future. LG is looking to broaden its role and explore new services and applications for enterprises that leverage the capabilities of the Metaverse.
provides immersive 3D workspace technology to enable distributed teams to cost-effectively work, collaborate and train from anywhere, on any AR, VR or 2D device. LG will work with iQ3 Connect to deploy immersive training and realtime collaborative workspace solutions for enterprises. is a brain training and optimization platform deployed in VR to create immersive environments and training protocols that utilizes the scientific principles of neuroplasticity to enhance focus and cognitive performance. Expanding upon iQ3 capabilities, LG and NeuroTrainer will work together to add platform capabilities and enhancements designed to further refine NeuroTrainer as a powerful tool for corporate wellness and mental resiliency. LG NOVA’s (2022) is now open for submissions. Deadline to submit is Thursday, October 6, 2022. Please visit for more information on how to submit new ideas to LG NOVA.
*Subject to due diligence and other considerations.
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By News Reporter
Company Aims to Bring Greater Interconnectivity, Safety and Security to Customers
SEOUL, Aug. 25, 2022 — LG Electronics (LG) has been named to the Board of Directors of the Home Connectivity Alliance (HCA), an organization dedicated to delivering better smart home experiences through open collaboration and innovation.
Founded in 2022 and comprising a number of smart home solution manufacturers, the alliance aims to provide a safe, secure and interoperable connected home ecosystem. In addition to LG, its membership includes about 13 global brands including Samsung, Arçelik, Electrolux, Haier, GE Appliances and Trane Technologies. The alliance seeks to enable seamless compatibility of diverse devices and services from different brands through developing and implementing guidelines for Cloud-to-Cloud (C2C) interoperability.
As a board member of the alliance, LG will soon bring its customers the convenience of being able to control and monitor other alliance members’ smart home solutions by using the LG ThinQ app.
“We’re happy to have LG join our Board of the alliance. As the industry leader, LG understands that interoperability is essential to a truly seamless smart home experience and we are thrilled to have them join the alliance,” said Yoon Ho Choi, President of Home Connectivity Alliance. “Leveraging the collective insights and experiences of our global board members, we will continue to advance the evolution of the connected home and provide consumers with an easier, smarter way of living.”
“We are very pleased to join the board of the Home Connectivity Alliance and excited to work with like-minded companies,” said Lyu Jae-cheol, president of the LG Electronics Home Appliance & Air Solution Company. “The decision to join is consistent with LG’s commitment to open innovation and collaboration, and commitment to provide consumers with more choice and greater convenience in their daily lives and drive the future of the connected home experience.”
During IFA 2022 in September, LG and other alliance members exhibiting in Berlin will offer visitors a first look at the cross-brand interoperability of their latest smart home solutions.
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