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By News Reporter
On October 29, 2025, LG Taiwan unveiled the full LG PuriCare Air Care lineup to 45 members of the media, offering an exclusive first look at new innovations that reinforce LG’s standing as the No.1 air purifier and No.1 inverter dehumidifier brand in Taiwan.
Under the theme “In Tune With Your Air, In Care of Your Life,” the launch event showcased how we combine technology and empathy to deliver a more holistic approach to air care for every member of the household.
The event began with remarks from Jeong Yeon-kwan, managing director of LG Taiwan, who highlighted our ongoing commitment to innovation driven by deep consumer understanding.
This was followed by Lee Dong-hyuk, chief engineer of LG’s Air Care R&D Department, who shared insights into proprietary purification technologies, the evolution of AI sensing and human-centered design. He detailed how the latest PuriCare products deliver enhanced performance, intelligence and emotional value to everyday living.
A Spotlight Moment: Cat Living Showcase & Global Recognition
The centerpiece of the day – especially for animal lovers – was the “Cat Living Showcase,” featuring the LG PuriCare AeroCatTower, demonstrated with the help of several curious feline guests.
As a leading endorser of AeroCatTower, Dr. Lin Tzu-Hsuan – Asia’s first veterinarian certified by the International Association of Animal Behavior Consultants (IAABC) – presented scientific insights into feline behavior and environmental sensitivity. Dr. Lin’s expertise validated the AeroCatTower’s design philosophy that cares for the well-being of cats and other companion animals.
During the demonstration, LG Taiwan proudly announced that TIME Magazine named the AeroCatTower among the Best Inventions of 2025 – global recognition that celebrates its innovative integration of air purification and pet-friendly functionality.
Dr. Lin discussed the impact of airflow, sound and scent on a cat’s emotional state, expertly analyzing the distinctive product’s behavioral and academic rationale. This blend of expert commentary and live interaction not only added scientific credibility but also ensured an engaging experience that deeply resonated with pet owners.
Four Immersive Experience Zones
The venue showcased dedicated lifestyle areas where visitors could experience the PuriCare innovations firsthand:
Cat Living Zone – Human-Pet Harmony
Showcasing the world’s first air purifier designed specifically for cats, the AeroCatTower drew significant attention. Displayed in a cozy living environment, it demonstrated how advanced technology supports both cleaner air and happier animals.
AI Living Zone – Intelligent Air Care
Introducing the PuriCare AeroSpeaker and PuriCare AeroBooster to Taiwan, this zone demonstrated AI sensing technology that optimizes purification performance and energy efficiency. Visitors also experienced sound, light and intuitive control features engineered to enrich everyday life.
Dehumidifier Zone – The Power of LG Dual Inverter
This area highlighted the PuriCare Dual Inverter Dehumidifier through an immersive wall installation visualizing the mechanics of the dual inverter compressor. Transparent panels and dynamic lighting showcased how the latest system boosts performance by 20 percent compared to its predecessor while delivering superior dehumidification.
Full PuriCare Lineup Zone – An Air Solution for Every Home
The complete PuriCare Air Care collection was presented, enabling visitors to explore solutions for diverse home environments – from compact city apartments to spacious family residences – balancing powerful performance, energy efficiency and modern design.
By launching the world’s first air purifier designed for cats and collaborating with Asia’s foremost animal behavior expert, LG Taiwan expanded beyond traditional tech and lifestyle audiences to embrace pet families – an increasingly important segment of Taiwanese households.
Guided by “In Tune With Your Air, In Care of Your Life,” we are committed to shaping air care experiences that go beyond simply cleaning the air. We believe our products should support emotional comfort, well-being and harmony for everyone in the home – including those with four legs and a tail.
Contributed by LG Taiwan
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By News Reporter
LG is constantly working to make everyday life more convenient, comfortable and connected. At the heart of this effort is LG ThinQ, our AI-powered platform that connects and controls smart appliances using the latest in AI and IoT technology. With the ThinQ app, managing and upgrading your home appliances has never been easier – all from your smartphone, no matter where you are.
ThinQ is all about personalized experiences. It learns from how you use your appliances and adapts to your lifestyle, helping you enjoy a more seamless, connected home. Built into LG’s home appliance lineups worldwide, ThinQ has taken a major leap forward with the introduction of ThinQ UP – a service designed to evolve your appliances long after you bring them home.
Launched in 2022, ThinQ UP introduced one of the world’s first truly upgradeable home solutions. That means you can add new features to your existing LG products by simply downloading updates through the ThinQ app. Whether it’s enhancing performance, solving a minor frustration or meeting a new need, ThinQ UP makes it easy to customize your appliances as your life changes.
ThinQ UP is now available across more product categories and has expanded its reach globally. In North America, this year’s expansion led to a 150 percent increase in sales compared to 2024. Globally, ThinQ UP features have been downloaded over 20 million times, and the number of appliances connected to the ThinQ app has grown by about 40 percent, showing just how popular this innovation has become.
What really sets ThinQ UP apart is how it’s shaped by you, our customers. Through the “Share Your Ideas” feature in the app, users can suggest new upgrade ideas. So far, we have reviewed more than 30,000 suggestions, with over 100 of them becoming real downloadable features. One example is the “Welcome Light On/Off” function, which lets you control your refrigerator’s door light – a response to users who found the auto-on light a bit too bright at night or unnecessary during the day.
ThinQ UP also adapts to local needs. In the U.S., for example, the “Auto Time Sync” feature for ovens automatically updates the clock for daylight savings time – a simple change, but one that over 57 percent of U.S. ThinQ users have already downloaded and appreciated.
Looking ahead, LG plans to roll out ThinQ UP to even more markets, starting with Europe and expanding to Asia and Latin America. The goal is simple: bring smarter, more personalized living to more homes around the world.
At LG, we believe innovation works best when it’s shaped by real people and real lives. With your feedback and our AI-powered technology, ThinQ UP will keep evolving – making your home smarter, more adaptable and more in tune with your life.
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* Images are enhanced to help your understanding. Products and solutions shown may vary by region.
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By News Reporter
What’s it like to live on Rebbenesøya – a remote Norwegian island more than 450 kilometers north of the Arctic Circle?
For Ann Eileen Lennert, an environmental anthropologist deeply passionate about nature, it’s both her sanctuary and workplace. There, she leads a kelp restoration project that explores the bonds between humans and the sea, finding purpose and peace along the way. Although her work often takes her far from her family, Ann has discovered that true connections can thrive – even across great distances.
Through a short documentary-style brand film, Ann’s story takes center stage in LG’s latest campaign, Radio Optimism, which highlights the meaning of genuine connections beyond superficial interactions in an era of growing disconnection.
We sat down with Ann to hear more about her life, her outlook and what “connectedness” truly means.
Q. It’s wonderful to meet you! Can you briefly introduce yourself?
I’m an environmental anthropologist studying how people connect and interact with nature – how that bond can inspire conservation, restoration and a shared sense of responsibility. That we care. My work often takes me to remote areas, like Rebbenesøya, where building community and motivation through these efforts is at the heart of what I do.
Q. LG’s Radio Optimism campaign focuses on connectedness. What drew you to this project?
At first, I thought of “connectedness” simply as staying close to my family while being physically apart. But over time, the idea expanded for me. It includes our connection to nature, to places and to one another.
That’s why the campaign felt so natural to me – it goes beyond superficial interactions and speaks to something much deeper. I honestly didn’t expect this emotional depth from a brand I typically associate with electronics. It was a pleasant and meaningful surprise.
Q. What do you value most in your relationships? What makes a connection truly meaningful, especially when time together is limited?
For me, nothing compares to face-to-face interactions – you can read body language, feel someone’s energy and connect on a deeper level.
I treasure relationships where, even after a long time apart, it feels like no time has passed once we’re together. That’s a real connection.
Family is especially important. Ours is small, and we live far from relatives, so we work hard to stay close, honest and emotionally present despite the distance.
Q. Being away from your children must be challenging. How do you stay connected with them?
It is hard, of course. But I deeply value the time we do spend together and try to keep our connection strong, even when we’re apart.
I involve my children in my work – whether that’s fieldwork, sailing or even free diving. Sharing these experiences helps us stay in sync and grow closer, even when I am away.
One of my favorite moments in the LG film was hearing the personalized song my children helped create through Radio Optimism. They mentioned many kind things of how they view me, not to mention my “embarrassing llama sweater” and “kelp earrings” – it was so sweet and funny, and a real reflection of how close we are as a family.
Q. Does music play a big role in your life?
Absolutely! Music sets the tone for our moods and memories. We have special playlists for things like summer holidays, and I often start my day with a happy song.
It’s amazing how a song can instantly transport you back to a specific moment in time and reconnect you to memories.
Q. If you could create a personalized Radio Optimism song for someone, who would it be?
I’d love to create one for my mother. She’s a big music lover and is going through a tough time right now. A song would be a heartfelt way to support and connect with her.
I’d also make one for my children – something playful about our shared memories, maybe even teasing them a little about who should take out the trash or empty the dishwasher. I believe in celebrating small, joyful moments however we can.
Q. Your optimism really shines through when you talk about your work and family. How do you nurture it?
I’ve been called a “ray of optimism”, and I think it comes from spending time in nature – and sharing those moments with my family.
Nature teaches you perspective, humility and awe. And living in a close-knit community like Rebbenesøya helps too. My neighbors are kind, and there’s a deep sense of mutual care. We look out for one another.
Even on difficult days, I look for what I call a “positive prize” – something small to lift me up, whether it’s cooking, listening to music or simply going for a walk.
Q. What’s next for you? Any projects or plans you’re excited about?
I want to continue exploring how connecting with nature and participating in citizen science activities can change people’s perceptions and care towards the environment. One of my biggest dreams is to establish underwater gardens, inspired by Korea’s Haenyeo! Learning from their wisdom and exploring what might be possible even in places like the Arctic Circle would be incredibly exciting.
This kind of work fuels me. It’s all about rebuilding our bonds and creating meaningful connections: with people, with nature and with a common goal. I believe this can create new values, experiences and memories, and I want our children and grandchildren to have these memories and connections too. That’s where I find happiness and motivation.
Life’s Good when we’re connected with a song.
Watch Ann’s story come to life in the Radio Optimism film (
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By Trev
1. For well over a year the Antenna Channel Guide has been incomplete. Is there a way to manually update the guide?
The Prime app has suffered from two problems:
2. No subtitle option on movies, fixed by app uninstall/reinstall. Is there an easier fix?
3. 4K movies downgrade to SDR or SD momentarily, app uninstall/reinstall did NOT fix this?
TV software is upto date. Internet speed is good. Cache has been cleared by power disconnect/reconnect.
I have not tried Reset To Original settings, will that wipe out antenna channel & HDMI input name customizations?
Thanks.
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By David Joseph
Since the start of this month using youtube is just hectic after one music its followed by an add, try watching something its like watching a series of ads, kindly add something on the web OS to manage this or if anyone has a solution kindly share
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