The Complete LG PuriCare Collection Arrives in Taiwan, Elevating Air Quality for Pets and People Alike
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By News Reporter
Carrying forward the Life’s Good philosophy, LG Taiwan has expanded its rural education initiatives in partnership with Feng Chia University’s School of Architecture for the second consecutive year.
What began last year in Hualien has now grown into a larger, more heartfelt mission – this time bringing LG Taiwan’s Managing Director Jeong Yeon-kwan and General Manager Peter Lo to the Chin-Ai Music Book Hut in Chudong, joined by a dedicated team of volunteers.
Welcomed warmly by Feng Chia University, Mr. Jeong reaffirmed LG’s dedication to bridging the urban-rural divide. He outlined a mission that goes beyond improving educational facilities, one that seeks to empower children of all backgrounds with the skills, confidence and values needed to flourish in the rapidly evolving era of AI.
Built and sustained by the Chin-Ai Music Orchestra, this unique community hub blends music, reading, performance and local market functions to offer underprivileged children of Indigenous families a safe place to learn and grow, an opportunity many of them have never had before.
But it’s not all about music and practical life skills, the orchestra also covers tuition fees, removing financial barriers so children can focus entirely on their studies and build resilience, independence and confidence for the future.
Working side by side with university students and local youth, LG volunteers spent the day paving walkways, building a pizza oven, enhancing drainage systems and organizing goods for the Book Hut’s charity sales.
By evening, the hard work gave way to music, as the Chin-Ai youth orchestra performed a heartfelt concert in a moment many volunteers will never forget. The same children who had worked tirelessly all day then filled the air with melodies of hope and pride.
In another showing of commitment to education in rural areas, LG donated over NT$ 1.5 million worth of smart home appliances – from refrigerators and washing machines to dehumidifiers – to Book Huts in Hsinchu and Kaohsiung, easing the daily challenges of local students by providing them with greater convenience and comfort.
In the same spirit, LG teamed up with social innovation enterprise Pley School to bring the LG Notebook AI learning toolkit to Book Hut. Through imaginative scenarios and roleplaying activities, children explored how AI can make life easier while also reflecting on potential risks. They even created their own “AI Usage Guidelines,” sparking lively discussions and meaningful connections between generations.
At its core, this initiative shows that sustainability is also about people – creating opportunities, building resilience and fostering community. By blending innovation with genuine care, LG Taiwan is taking steps to create a Better Life for All and bring the spirit of Life’s Good to life in lasting ways.
Contributed by LG Taiwan
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By News Reporter
Company’s New One-Stop Travel Hub Offers Window Into the World With Immersive
Content, Exclusive Deals and Seamless Booking for Flights and Accommodation
SEOUL, Aug. 27, 2025 — LG Electronics (LG) today announced the launch of LG Travel+, a new service designed to support travelers at every step of their journey. Now available for free on LG Smart TVs running webOS 6.0 in select markets – including Korea, the U.S., U.K. and Germany – the LG Travel+ app delivers a rich array of inspiring travel content and practical resources. Ready to inspire people’s next adventures, this comprehensive platform empowers travel novices and seasoned experts alike to explore destinations, discover useful information, stream engaging travel content and book their next trip with ease.
The LG Travel+ combines essential travel tools in a single, intuitive platform. Its welcome page greets users with captivating visuals of iconic destinations and landmarks, sparking inspiration for their next journey. The Popular Destinations section offers key travel insights, such as maps and recommended visiting times, presented in a user-friendly layout for effortless exploration. Meanwhile, the Travel Deals & More section highlights relevant content and attractive offers, helping users find the best value for their trips.
Bringing the world into the living room, LG Travel+ turns your TV into a window to the wonders of the world. More lifelike and immersive on expansive LG Smart TVs, it features a wide selection of high-quality travel videos that authentically capture the sights, sounds and essence of destinations around the globe. From iconic landmarks and hidden gems to local cuisine and breathtaking landscapes, LG Travel+ offers a captivating glimpse into the richness and diversity of travel experiences.
In addition to sparking wanderlust, the platform lets users access travel deals from webOS partners via on-screen QR codes for mobile devices,1 making it easier to book flights and accommodations directly from their phones. Users can also organize their favorite content in the My Luggage feature, saving individual preferences for easy access anytime.
With plans to expand to more countries and regions, LG will continue to enhance the app’s features, travel content and offers2 through collaborations with global airlines and travel agencies. By offering LG TV owners exclusive offers and content, the company seeks to inspire passionate travelers worldwide to embark on their next adventure.
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1 Functionality available later via integration directly on TV.
2 First offers are expected in the third quarter this year for the Korean market, with more markets to follow later in the year.
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By News Reporter
In today’s competitive world, having the freedom to create on your own terms is more important than ever. With that in mind, LG Taiwan recently introduced its latest IT lineup through a creative collaboration with renowned visual designer
link hidden, please login to view – an initiative that celebrates the dynamic lifestyles of modern professionals.
The showcase took place at a trendy café popular among freelancers, setting the perfect scene to demonstrate how LG’s technology fits seamlessly into both creative workflows and daily life.
At the video editor’s station, LG highlighted high-performance tools designed for intense editing environments. The setup, resembling a professional post-production suite, featured the UltraGear OLED GX9 and the CineBeam S Ultra-Short Throw 4K Projector – demonstrating the depth, detail and precision of LG’s display technology.
In contrast, the graphic designer’s space was bright, open and designed for maximum flexibility. With the LG gram Pro 2-in-1 and Smart Monitor Swing on display, this area showcased tools that offer creative professionals unmatched portability and versatility – ideal for capturing inspiration anytime, anywhere.
Alongside the themed zones, guests explored a hands-on product and award showcase featuring the LG gram Pro 2-in-1, Smart Monitor Swing, CineBeam S and UltraGear OLED GX9. The display also spotlighted global honors from CES, Red Dot and iF Design Awards, reinforcing LG’s growing reputation as a leader in IT innovation.
Opening the event, LG Taiwan Managing Director Jeong Yeon-kwan introduced the LG’s vision and philosophy of “Affectionate Intelligence” – an approach that puts people, emotions and usability at the center of technology. He emphasized LG’s commitment to creating solutions that don’t just perform, but connect with everyday human experiences.
Designer Jyunccihli also took the stage to share how LG devices have helped elevate her creative process. From spontaneous sketching on the LG gram Pro to immersive design reviews on the LG Smart Monitor, she described how LG’s innovation continues to expand her artistic potential.
Her newest trio of artworks – Spiral Nebula, Galactic Coordinates and Rotating Planet – draws inspiration from the cosmos and pairs with LG’s latest products: the LG gram, LG Smart Monitor, and CineBeam projector. Reflecting LG’s theme of “Light but Mighty,” the series fuses abstract celestial visuals with the spirit of innovation.
“As with the universe, true lightness is not emptiness – it’s a hidden yet powerful force that upholds cosmic order,” says Jyunccihli. “To me, ‘lightness’ is a form of strength: intangible yet immeasurably profound, just like the universe itself.”
To bring the creative energy to a wider audience, LG Taiwan launched the Creative Relay Challenge, encouraging the public to personalize designs using elements by Jyunccihli. Open to all, participants can use platforms like Instagram Stories to share their creations.
Submissions are open through June 30, with selected entries eligible for exclusive prizes and the chance to be featured on LG Taiwan’s official platforms.
Contributed by LG Taiwan
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By News Reporter
In a world where small actions can drive meaningful change, LG Taiwan is leading the way with a shining example of compassion and community commitment. For 13 years, LG Taiwan has worked hand-in-hand with the Children Are Us Foundation, a local charity dedicated to empowering individuals with intellectual disabilities through vocational training and social enterprise programs, including the production of handmade lunchboxes. Through sponsoring these lunchboxes, LG has helped deliver nutritious meals to over 4,000 underprivileged children living in rural areas. LG has contributed not only financial support but also time and care through volunteer activities that foster deep connections with individuals with intellectual disabilities.
This year, the partnership took a creative turn with the introduction of an “aesthetic living” concept – an initiative that leverages collaborative art projects to nurture focus, creativity and communication skills. This evolution reflects LG Taiwan’s belief that technological advancement must go hand in hand with social responsibility, in line with LG’s brand promise of Life’s Good.
Led by managing director Jeong Yeon-kwan, LG Taiwan volunteers recently participated in the Mandala Star art project, a powerful expression of inclusivity and empowerment. Designed to promote self-expression and a sense of achievement, the project transforms individuals with disabilities from passive recipients to active creators. Through vibrant colors, imaginative patterns and shared experiences, participants explored their creativity while building confidence and forming meaningful bonds with volunteers.
These efforts reflect LG Taiwan’s ongoing dedication to the company’s Better Life for All vision. By combining innovation with human connection, LG is using its influence to foster positive social change. Through hands-on engagement and heartfelt outreach, LG is bringing the Life’s Good spirit to local communities – one action, one smile and one story at a time.
Contributed by LG Taiwan
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By News Reporter
Perfect for Any Living Environment, Company’s Latest Air Purifier Presents
a Chic, Compact Design and Superb Air Purification Performance
SEOUL, Feb. 6, 2025 — LG Electronics (LG) is introducing the LG PuriCare AeroHit, an advanced air care solution designed to seamlessly integrate into any living space while delivering superb indoor air quality. Boasting advanced purification capabilities, convenient features and a modern, minimalist aesthetic, the AeroHit brings both comfort and style at home.
The LG PuriCare AeroHit delivers fresher, safer air at home with its Aero Series H Filter – a multi-layer “360-degress” filtration system that effectively reduces dust particles, odors, viruses and allergens while also absorbing various airborne pollutants. In addition, its Particulate Matter (PM) 1.0 sensor* detects ultrafine dust as small as 0.01 micrometers, enabling real-time air quality monitoring. The AeroHit automatically adjusts its purification performance to maintain optimal indoor conditions.
Setting itself apart from conventional air purifiers, the AeroHit features an ultra-slim, space-saving design that would fit effortlessly into even the smallest rooms. Its muted matte finish complements a variety of interior styles, while the integrated LED display provides intuitive control and air-quality updates. Along with the standard model, LG is launching the PuriCare AeroHit Pet, designed specifically for pet-friendly households.
“The AeroHit combines outstanding air purification performance with a stylish, space-saving design, embodying our commitment to innovative air care solutions for a better life at home,” said Hong Sun-yeul, head of LG’s Air Care Business Division. “LG will continue to address the needs of customers by developing products that foster healthier and more comfortable living environments.”
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* The PM 1.0 sensor provides real-time air quality updates that can be monitored on the display or via the mobile app.
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