LG Showcases First Hotel TVs With Apple AirPlay at HITEC 2023
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By News Reporter
A Trusted Supplier of Vehicle Solutions, Company Earns
Security Certification for Its Transceiver Module for Volkswagen
SEOUL, Aug. 26, 2024 — LG Electronics’ (LG) Vehicle to Everything (V2X) solution for Volkswagen has received the world’s first Common Criteria (CC) certification for security stability in the V2X device category. The certification reinforces LG’s leading position in the global automotive components market and highlights its advanced capabilities in vehicle cybersecurity, an area that continues to grow in importance in the connected car era.
The recipient of the new CC certification, LG’s VW Transceiver Module, is a telematics component designed exclusively for Volkswagen’s internal combustion engine-specific MQB platform. An internationally recognized standard for IT product security, CC certification indicates that a device provides comprehensive protection against unauthorized access or interference. The module has also met the stringent security standards set by Spain’s National Cryptologic Centre (CCN), earning an Evaluation Assurance Level (EAL) 2+ rating.
V2X technology allows vehicles to communicate with systems, devices and technologies in the surrounding area, including other vehicles (V2V), traffic infrastructure (V2I) and, via smartphones, pedestrians (V2P). Without robust security, V2X devices and networks could be compromised by hackers, potentially leading to traffic congestion, accidents or data breaches. LG is proactive in addressing V2X security threats, ensuring that its advanced telematics components comply with Europe’s increasingly strict security regulations, thereby providing peace of mind to drivers and passengers.
LG is committed to meeting the highest standards for vehicle security, and will continue to provide competitive auto solutions that prioritize safety and reliability. After earning CC certification for its transceiver module for Volkswagen’s MQB platform, LG plans to achieve the same for its V2X solution intended for Volkswagen’s MEB electric vehicle platform within the year.
In addition to obtaining security certifications for its V2X solutions, LG is enhancing security across all areas of its automotive electronics business. In 2022, LG Vehicle component Solutions (VS) Company received the Trusted Information Security Assessment Exchange (TISAX) certification and, last February, gained Cyber Security Management System (CSMS) certification from TÜV Rheinland.
“By earning CC certification for the security of our V2X solution for Volkswagen, we have effectively demonstrated our superior component technology and security capabilities, both of which are key elements for success in the future mobility sector,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG will continue to solidify its position in the global automotive parts market, delivering innovative, secure solutions that ensure safer roads for all.”
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By News Reporter
Company’s Latest Innovation Provides Enhanced Protection Against Screen-Yellowing
for Digital Signage Used in Outdoor Environments
SEOUL, Aug. 1, 2024 — LG Electronics (LG) is introducing its advanced Anti-Discoloration technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight. This innovative tech simultaneously safeguards display quality and performance stability, ultimately helping extend the lifespan of LG digital signage used in outdoor environments.
LG is the first company to achieve UL verification for the display anti-discoloration characteristic technology for digital signage. LG developed a comprehensive testing methodology and defect-evaluation criteria, and UL Solutions independently assessed the product to the criteria in support of LG’s marketing claim. Prior to this, there were no internationally recognized standards or testing methods for measuring a display’s resistance to screen-yellowing.
The use of outdoor displays in settings such as drive-thru restaurants, bus stops, schools and sports stadiums has become commonplace in recent years and is steadily increasing across a variety of B2B sectors. However, prolonged exposure to sunlight can cause the screens of these versatile display products to turn a yellowish color over time. LG’s Anti-Discoloration technology helps address this issue, reinforcing the quality and durability of the company’s outdoor digital signage solutions.
LG developed its protective technology to provide better value to B2B customers utilizing digital signage in outdoor environments. The company’s research indicated that customers were having to replace their outdoor signage products at a faster rate and experiencing service interruptions due to persistent discoloration issues. To address these pain points, LG’s outdoor displays with Anti-Discoloration technology also incorporate advanced thermal solutions and panel materials for added reliability, even in the toughest of conditions. UL Verified product incorporating Anti-Discoloration technology has already been implemented in several of the latest LG high-brightness outdoor signage products, with plans to expand its application to a wider range of solutions in the future.
“Our UL Verification of products with Anti-Discoloration technology actively reinforces the performance and quality of our digital signage products,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “Through targeted research and development programs, we will continue to identify and resolve any inconveniences that detract from the overall LG digital signage experience, thereby continuously enhancing customer satisfaction and trust.”
To learn more about LG’s digital signage solutions with Anti-Discoloration technology, please visit
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By Eliasking
Hello
on hdmi port 1 2 3
when i watch a grey screen through youtube and through the apple tv or ps5 i get this weird discolor bottom half
only happens when hdr is on and vivid mode on lg c3
on hdmi port 4
this issue doesnt happen
on native youtube its fine no issue
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By News Reporter
Headlined by Next-Gen Micro LED Display, Company’s Exhibit Boasts an Array of
Cutting-Edge Displays and Management Solutions for Diverse Sectors
SEOUL, June 12, 2024 — LG Electronics (LG) is participating in InfoComm 2024, North America’s largest professional audiovisual tradeshow, taking place in Las Vegas, Nevada, from June 12-14. Inside a vast, 225-square-meter exhibition booth, the company is showcasing its latest AI-enhanced digital display solutions for B2B environments, including retail, corporate and education.
Among the highlights of LG’s InfoComm 2024 exhibit is a next-generation Micro LED display which is being unveiled to the public for the first time. Scheduled to launch by the end of this year, the newly-announced model employs AI technology to enhance picture quality and all-around performance.
LG’s Micro LED display utilizes tiny LED chips, measuring approximately 16 micrometers wide by 27 micrometers long – to deliver high contrast, bold colors and exceptional detail. The company’s sophisticated AI technology is used to produce and precisely evaluate the chips, 25 million of which are integrated into the 136-inch model. Additionally, the display itself leverages LG’s AI processor to analyze the brightness and tone of the LED chips in real time, automatically calibrating them to achieve the best picture quality possible.
Visitors to LG’s booth can also explore the convenience-enhancing signage display software available through
link hidden, please login to view, the company’s exclusive B2B online software platform. These include the LG DOOH Ads commercial display advertising solution, LG SuperSign Cloud content management solution, and the LG ConnectedCare real-time monitoring and remote-control solution. Each suite of software helps to maximize the efficient usage of LG’s commercial display solutions and expand the customer experience. In addition, LG is demonstrating its security system, LG Shield, at InfoComm 2024. The ideal tool for an era in which security has become more important than ever, the system is able to protect central servers, apps and operating systems from a broad spectrum of cyber threats. LG Shield has attained several international security certifications, including Common Criteria Evaluation Assurance Level 2 (CC EAL2) certification and the OpenChain security assurance specification (ISO/IEC 18974:2023).
Also on show is an advanced AI advertising solution, presented by LG in collaboration with its partners, which can display ads tailored to various audiences.
Furthermore, the LG booth features a comprehensive lineup of display solutions optimized for corporate environments. These include the LG MAGNIT, which now features a 144Hz variable refresh rate (VRR). Courtesy of this new upgrade, users can enjoy high-quality video content without the distraction of screen-tearing or stuttering. As certified by TÜV Rheinland, the LG MAGNIT delivers excellent low-grayscale performance, boasting outstanding image clarity and enabling users to see more vividly what’s happening during the darkest scenes. The display is also certified for color consistency over a wide viewing angle.
LG MAGNIT also has earned certifications regarding product- and user-safety in the installation environment. LG’s display complies with the Federal Communications Commission’s (FCC) regulatory standards for electromagnetic compatibility and has earned a Class-1 rating in the British Standards Institution (BSI) Surface Spread of Flame Test (BS476 Part7). It also comes with Eye Comfort certification from TÜV Rheinland for its low blue-light emissions.
The LG MAGNIT All-in-One, a 136-inch display equipped with a built-in controller and speakers, is ideal for use in offices and conference rooms. With its sleek, user-friendly design, the display has received prestigious industrial design accolades, such as a 2024 Red Dot Design Award and a 2024 iF Design Award.
Other impressive products presented by LG at this year’s InfoComm include 171-inch LED signage and 105-inch digital signage display featuring a 21:9 aspect ratio. Suitable for video conference calls, the super-sized screens enable users to display multiple pieces of visual information simultaneously, making it possible to share a wealth of data or video feeds from a large number of conference participants. Additional displays include LG CreateBoard, a digital whiteboard that promotes interactive learning and collaboration in both classrooms and workplaces. Google Mobile Services-certified, LG CreateBoard enables users to seamlessly integrate with the Google ecosystem by connecting their Google accounts.
Visitors can also see LG’s solutions for the digitalized retail environment, including digital menu boards and standing displays designed for drive-through restaurants and stores. The company’s solutions provide excellent visibility outdoors thanks to their high-brightness displays, and increased durability due to the implementation of technology that protects against screen-yellowing from prolonged exposure to sunlight.
“Featuring an array of AI-powered digital display solutions for B2B customers, LG’s showcase at InfoComm 2024 reveals a strong commitment to advancing the technology, and to meeting the unique display needs of diverse sectors,” said Paik Ki-mun, head of the Information Display business unit at LG Business Solutions Company.
To learn more about LG’s B2B digital displays, visit .
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By News Reporter
In the second episode of the ‘Customers at Heart’ series, we arrive in Egypt to see how the LG team here are introducing customized solutions that seek to improve the entire customer experience.
In Egypt, a country where 72 percent of its 111 million population are internet users according to
link hidden, please login to view, the popularity of online shopping is significant. Recognizing this, LG Egypt has taken an extra step to understand and analyze the needs of local customers, aiming to elevate their online shopping experience. Customer needs in Egypt, related to LG’s Online Brand Shop (OBS), both in the digital and physical space, were identified and categorized into three main areas: simplified access to information on store locations or LG appliances; an expanded range of payment options for OBS purchases; and increased flexibility in scheduling for delivery, installation and repairs.
The subsidiary took into account local customer data, even analyzing numerous customer call records and Voice of the Customer (VoC) data to better comprehend their preferences. For example, they observed that over 70 percent of Egyptians use WhatsApp, the messaging service. However, as the country is in the nascent stages of digital finance, many consumers still prefer cash payments. Thus, LG Egypt aimed to provide a wider range of payment options and unique benefits to attract people to the OBS.
Incorporating various data, the company enhanced its messaging features and created an All-in-One chatbot service through WhatsApp. With this service, customers can now choose their nearest store and, by clicking ‘Connect to Promoter’ and selecting text or video chat, they can connect with a knowledgeable sales representative.
LG Egypt also broadened its payment system by offering a method to pay for online purchases in cash upon delivery or in installments. They also improved purchasing benefits, such as member discounts and cleaning service coupons valid for a year from the purchase date.
The company also streamlined the delivery and installation process, allowing both to occur on the customer’s chosen date. This eliminates the need for customers to contact the call center separately for installation, saving them valuable time.
And to ensure customers receive the maximum benefit from their products, LG enhanced its after-sales service by scheduling service technician visits at times convenient for the customers and ensuring issues are resolved in a single visit – eliminating the need for lengthy waits for repairs. To cater to all customer needs, the Egyptian branch introduced ‘same day contact,’ a service that ensures technicians call customers on the same date of order request receipt; ‘Evening Care+’ for customers unavailable during regular office hours; and ‘On time – One Time’, which provides repair reception and processing during evening hours (17:30 – 20:30). The company also streamlined returns through its ‘Instant Exchange Process,’ handing customers the ability to effortlessly request returns or replacements by taking photos.
These innovative changes to the customer experience have been praised by customers nationwide. Its chatbot and location-based features have played a big part in boosting customer satisfaction, and the numbers back this up. Last year, OBS sales increased 169 percent compared to the previous year while registered OBS members went up 79 percent. After witnessing these results, LG Egypt committed itself to further diversifying its customer care program and increasing the All-in-One chatbot’s applicability to provide the ultimate differentiated experience to LG Brand Shop visitors. The company also plans to expand their dedicated service infrastructure to around 90 percent, ensuring that customers associate LG services with ‘On Time – One Time.’
Stay tuned for the next episode of ‘Customers at Heart,’ where we’ll be heading to another global LG office to learn how they’re thinking out of the box to enhance the customer experience.
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