LG Showcases Future of Mobility With AI-Powered In-Vehicle Solutions at CES 2026
-
Popular Now
-
-
Similar Topics
-
By News Reporter
Integrating Advanced AI Models With High-Performance Computing Powered by
Snapdragon Cockpit Elite Platform, LG Sets New Standards for the AI-Defined Vehicle Era
SEOUL, Dec. 11, 2025 — LG Electronics (LG), a global leader in mobility technologies, is set to unveil its new AI Cabin Platform at CES 2026 in Las Vegas (January 6-9). Designed to run on automotive high-performance computing (HPC) systems, this innovative in-vehicle solution leverages generative artificial intelligence (AI) and is powered by Qualcomm Technologies, Inc.’s Snapdragon® Cockpit Elite.
LG will showcase the AI Cabin Platform for the first time at its private showcase during the upcoming CES, where guests can experience a digital cockpit featuring the AI Cabin Platform and preview the AI-defined vehicle (AIDV) – a new mobility paradigm beyond the software-defined vehicle (SDV).
The AI Cabin Platform applies generative AI models – such as vision language models (VLMs), large language models (LLMs) and image generation models – to LG’s in-vehicle infotainment (IVI) system, opening the door to a new era of intelligent, context-aware driving experiences.
Leveraging the high-performance compute capabilities provided by Snapdragon Cockpit Elite, all AI calculations are processed on-device and within the vehicle, eliminating the need to communicate with external servers. This enables real-time, more stable operation while enhancing privacy and data security by removing cloud-related vulnerabilities.
The AI Cabin Platform analyzes the driving environment and the driver’s condition using data from internal and external vehicle cameras, enabling real-time personalized assistance. For example, if a nearby vehicle begins merging and the system detects that the driver has not yet noticed it, the platform can proactively issue a tailored alert: “A car is merging ahead. Please keep your eyes on the road and drive safely.”
Additionally, the platform supports generation of customized infotainment user interfaces that adapt to external conditions. If the driver is listening to music on a snowy evening, the system can generate a matching background for the music playback screen – such as snow falling between streetlights or a festively-decorated village – and offer context-aware suggestions like: “It’s a beautiful snowy night. Shall I recommend some winter-themed songs?”
Earlier this year at CES 2025, LG and Qualcomm Technologies highlighted their ongoing collaboration by unveiling the HPC platform – a high-performance computing solution that integrates IVI and advanced driver assistance systems (ADAS) into a single control unit. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC), the platform consolidates various vehicle functions into one controller, earning praise for achieving both cost efficiency and superior performance.
“Based on our proven technology and global trust, we will continue expanding partnerships with innovators like Qualcomm Technologies to drive future mobility beyond the SDV to the AIDV,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “With the AI Cabin Platform, we are creating mobility that not only understands drivers, but responds proactively to their needs and preferences, making every journey uniquely personal.”
# # #
link hidden, please login to view -
By News Reporter
Featuring Broadcast-Grade Technology and Seamless Camera Compatibility,
Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube
SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market.
The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector.
Studio V: A New Benchmark for Large-Scale Virtual Production
Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting.
At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees.
Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency.
Collaboration for Production-Ready Performance
To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment.
Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules.
Driving the Future of Immersive Content Creation
LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology.
“Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.”
Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance.
link hidden, please login to view to learn more. # # #
-
By News Reporter
Partnership Strengthens LG’s Global Data Center Solution Portfolio, Leveraging Joint
Expertise to Meet Increasing AI Power and Sustainability Demands
SEOUL, Oct. 28, 2025 — LG Electronics (LG) today announced the signing of a memorandum of understanding (MOU) with SK Enmove (SKEN) and Green Revolution Cooling (GRC) to jointly develop and expand next-generation liquid immersion cooling solutions optimized for artificial intelligence data centers (AIDCs).
Under the agreement, the three companies will collaborate to explore new business opportunities, conduct joint marketing and deliver proof of concept (PoC) demonstrations for integrated solutions and business models in liquid immersion cooling for AIDCs.
SKEN, a leading company in advanced lubricating base oils and premium lubricants, provides next-generation thermal management solutions, including immersion cooling fluids, and is strengthening its global partnerships to foster an immersion cooling ecosystem. In 2022, SKEN became the first company in Korea to develop immersion cooling fluids. Through an equity investment in GRC, SKEN is also leading the way in innovation in the future cooling market, jointly developing data center immersion cooling systems with the company.
GRC, headquartered in Texas, is a global leader in immersion cooling solutions. Since launching its industry-first solution in 2009, GRC has been at the forefront of commercializing immersion cooling technology and expanding the market by partnering with leading global IT companies.
LG will take the lead in integrating data center cooling systems, providing core components such as coolant distribution units (CDUs), facility water units (FWUs) and chillers. SKEN will supply advanced thermal fluids designed for immersion cooling, while GRC will contribute its expertise in immersion tank system design and deployment.
The rapid expansion of the AI industry has created new challenges for data center operators worldwide, who must meet increasing computing demands while improving energy efficiency and complying with stricter sustainability standards.
Liquid immersion cooling, which submerges entire servers in a non-conductive fluid, offers a highly efficient alternative to traditional air- or water-based cooling methods. By transferring heat from the servers through a heat exchanger and circulating it via external cooling systems such as air-cooled chillers, the technology can significantly reduce overall energy consumption.
Compared with conventional cooling systems, liquid immersion cooling can improve power usage effectiveness (PUE) and enable the stable operation of high-density GPU servers. In addition, the technology enhances heat transfer efficiency and helps reduce potential fire risks, enabling safer and more reliable data center environments.
LG plans to expand its liquid cooling PoC at the Pyeongtaek testbed facility by adding an immersion cooling solution, further demonstrating the company’s system performance and integration capabilities. Building on the MOU with SKEN and GRC, LG will also develop an integrated Data Center Infrastructure Management (DCIM) platform, allowing operators to monitor and manage both facility and server systems in real time.
“We expect that these three companies, each with their own immersion cooling technology and market experience, will effectively combine their respective strengths to further enhance our competitiveness in the global data center immersion cooling market,” said Nam Jae-in, Head of Green Growth at SK Enmove. “Based on our innovative solutions and strategic partnership, we will lead the growth and transformation of the cooling market.”
“This collaborative partnership between LG and SK will provide innovative and quantifiable value to AI data center customers,” said Peter Pollin, CEO of GRC. “We will support customers in quickly adopting high-quality cooling solutions and establishing a stable operating environment.”
This partnership marks another milestone in LG’s broader strategy to deliver sustainable and intelligent data center solutions. Recently LG – together with LG Energy Solution and LG CNS – supplied its “One LG Solution” to hyperscale data centers in Indonesia and showcased its cutting-edge integrated AIDC cooling solutions at Data Center World Asia (DCWA) in Singapore.
“Through this strategic partnership with SKEN and GRC, LG aims to accelerate the adoption of liquid immersion cooling and deliver highly efficient and reliable solutions for the AI-driven future,” said James Lee, president of the LG ES Company. “We are committed to leading innovation in the data center market with integrated solutions that address both performance and environmental goals.”
# # #
link hidden, please login to view -
By News Reporter
LG Brings AlphaWare Suite and Other Mobility Solutions to SDVerse Marketplace,
Supporting Automakers and Suppliers to Usher in the Software-Defined Vehicle Era
SEOUL, Oct. 23, 2025 — LG Electronics (LG), a global leader in mobility technology, has joined SDVerse, the automotive industry’s first B2B marketplace dedicated to software. By introducing its LG AlphaWare portfolio of software solutions to the platform, LG aims to support automakers and suppliers in accelerating the transition to software-defined vehicles (SDVs).
SDVerse, founded in 2024 by General Motors, Magna and Wipro, is the first global B2B marketplace for automotive software. Designed as a “matchmaking” platform for software buyers and sellers, SDVerse shifts away from the traditional “captive” development model to one that promotes transparency, efficiency and collaboration across the value chain. Sellers can list their software solutions, while buyers can easily search, compare and explore offerings to find the right solutions.
Supported by a consortium of industry-leading partners, SDVerse has quickly evolved into a trusted digital hub that is already reducing inefficiencies in procurement and helping to accelerate the industry-wide adoption of SDVs.
By joining SDVerse, LG aims to deepen its cooperation with automakers and suppliers, fostering a more open and connected mobility ecosystem. With LG AlphaWare – a comprehensive portfolio designed for SDVs – LG helps automakers navigate the growing complexity of automotive software, improve reliability and security and accelerate the evolution of in-vehicle experiences.
LG AlphaWare is organized around five key pillars – PlayWare, MetaWare, VisionWare, BaseWare and OpsWare – covering key areas from immersive in-vehicle entertainment and AR/MR navigation to intelligent driver and passenger monitoring, robust operating system support and secure lifecycle management. LG AlphaWare is symbolic of LG’s transformation into a Smart Life Solution Company – extending its innovation leadership from the home to mobility and delivering safer, smarter and more enjoyable driving experiences.
“We are delighted to welcome LG Electronics to SDVerse,” said Prashant Gulati, CEO of SDVerse. “LG’s broad suite of mobility solutions, led by their AlphaWare suite, strengthens our platform and enables OEMs and suppliers to access technologies that simultaneously create exceptional user experiences and speed up the arrival of software-defined mobility worldwide.”
“We are proud to introduce LG’s mobility solutions to the SDVerse marketplace,” said Eun Seok-hyun, president of LG Electronics Vehicle Solution Company. “Automotive companies today face the challenge of unifying vehicle operating systems and evolving their business models to stay competitive in the SDV era. By joining SDVerse, we can provide proven solutions that simplify integration and help accelerate innovation.”
# # #
link hidden, please login to view -
By News Reporter
“One LG” Strategy Delivers End-to-End Data Center Solutions Across
Cooling, Energy and Operations
SEOUL, Oct. 9, 2025 — LG Electronics (LG), together with LG CNS and LG Energy Solution, is presenting its comprehensive portfolio of advanced data center technologies at Data Center World Asia (DCWA) 2025 in Singapore (October 8-9). Unified under the “One LG Solution” strategy, the three LG Group affiliates are collaborating to offer a complete lineup of products and services for next-generation AI data centers – covering thermal management, data center design and energy solutions.
One LG: Integrated Solutions for the Future of AI Data Centers
Created to meet growing global demand for AI infrastructure, One LG Solution positions LG as the first-choice strategic partner for data center operators seeking efficiency, scalability and sustainability. The approach combines LG’s cutting-edge cooling technologies, LG CNS’s expertise in data center design, construction and operations and LG Energy Solution’s battery systems into a single cohesive offering for high-performance data processing facilities.
LG’s thermal management portfolio for large-scale, AI-focused data centers includes large-capacity chillers, direct-to-chip (DTC) cooling systems and computer room air handlers (CRAHs). Solutions such as the Coolant Distribution Unit (CDU) and Cold Plate are designed to provide precise temperature regulation for next-generation CPUs and GPUs, supporting stable and energy-efficient performance.
Enhanced by LG’s Data Center Cooling Management System and Digital Twin technologies, these solutions aim to support optimized operation and predictive maintenance. At DCWA, visitors can explore LG’s cooling innovations and experience augmented reality (AR) demonstrations showcasing the test-bed capabilities of LG’s facility in Pyeongtaek.
LG CNS, a leading AX (AI transformation) company in Korea, is spearheading the design, construction and management of next-generation AI data centers. Through its joint venture with Indonesia’s Sinar Mas Group, LG Sinarmas Technology Solutions, the company recently secured a major AI data center construction contract, which includes the deployment of LG’s inverter turbo chillers and other dedicated cooling systems. To accelerate its AI data center business, LG CNS is conducting proof-of-concept testing on immersion cooling, an advanced cooling technology, and has secured the “AI Box” (tentative name), a solution that consolidates all data center operational components into a container-sized unit.
Leveraging its patented battery technologies, LG Energy Solution provides uninterruptible power supply (UPS) systems designed to maintain continuous and reliable energy availability. These systems offer robust support for data centers in managing operational stability amid increasing AI workloads and fluctuating energy demand.
Bringing together the strengths and expertise of all three companies, One LG Solution’s integrated platform empowers global data centers to achieve operational resilience, energy efficiency and scalability.
LG’s Thermal and Energy Solutions for Next-Generation Data Centers
The One LG Solution showcase at DCWA 2025 underscores LG’s leadership in thermal management solutions engineered for data center environments. The LG CDU, equipped with a high-efficiency inverter pump, provides scalability and considerable installation flexibility through its compact, modular design. The Cold Plate liquid cooling system, featuring advanced DTC technology, is designed to directly manage the high thermal loads of advanced chips in data center servers.
Complementing these solutions, LG’s water-cooled chiller incorporates a magnetic bearing controller and oil-free centrifugal compressors, contributing to improved reliability and reduced energy consumption. The CRAH solution further enhances operational stability by reducing electricity usage and managing airflow effectively.
LG’s innovative direct current (DC) grid solution minimizes energy loss in data center operations. While traditional alternating current (AC) conversion can result in around 25 percent heat loss, LG’s DC grid reduces this to approximately 10 percent by enabling chillers to operate directly on DC power. Combined with high-efficiency inverter pumps and heat exchangers, the DC grid significantly improves power efficiency and contributes to lowering total operating costs.
“One LG Solution is ready to reshape the global data center landscape with future-ready solutions from LG Electronics, LG CNS and LG Energy Solution,” said James Lee, president of the LG ES Company. “With our leading thermal management systems, intelligent operation capabilities and resilient power solutions, we can supply data center operators with everything they need to scale efficiently in the AI era.”
# # #
link hidden, please login to view
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.