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By News Reporter
In this installment of On the Job, we look into the design history of LG SIGNATURE to learn how LG’s luxury brand provides unparalleled customer experiences.
What role does design play in shaping the home appliance user experience? Let us consider the thoughtful innovation that enables users to knock twice on their LG InstaView refrigerator to see inside without even having to open the door – or the smart screen applied to LG’s latest washers which streamlines control by replacing the more traditional dials and switches with an intuitive touch-based interface.
(From left to right) Sangin Chung, Jayoen Kim, Inyoung Hwang and Mimi Bae at Home Appliance & Air Solution
LG SIGNATURE UX Design Team
In both of these cases, LG has cleverly evolved key elements of what is called ‘user experience design’ to boost usability and create new convenience that expands and improves the overall customer experience. Armed with a deep understanding of users and their everyday needs, user experience designers at the LG SIGNATURE UX Design Team have played a pivotal role in shaping the unparalleled quality and easy-to-use features that the brand is synonymous with.
Reimagining the Customer Experience
Experience design is not, however, limited to matters of function and user-device interaction. “Taking a look at the term experience from a wider view, we find that experience design actually encompasses aspects of branding – referred to as brand experience – as well as the impact products have on the user’s living environment and day-to-day lifestyle – referred to as customer experience,” explained Jayoen Kim, design professional at LG SIGNATURE UX Design Team.
Designed for those seeking a more luxurious way of living, LG SIGNATURE products bring together the best of aesthetic and functional design to add a touch of sophistication to all areas of the customer experience. The seamless marriage of form and function, LG SIGNATURE’s premium appliances boast a timeless quality that transcends any particular interior decorating trend or style and has struck a chord with discerning consumers worldwide.
Consistent Design Makes a Timeless Brand
The ability to produce a single, coherent aesthetic or design language is crucial when building a consistent, recognizable brand image – and to fostering a lasting brand legacy. “Through design, we’re letting the brand speak to our customers,” said Inyoung Hwang, design professional at LG SIGNATURE UX Design Team. “Part of our job is making it easier for consumers to recognize the unique brand philosophy governing our products, by adhering to a specific visual tone and manner across all appliances.”
From its inception in 2016, LG SIGNATURE has cultivated a product aesthetic that consistently delivers, and clearly conveys, a focus on providing customers with ultra-premium experiences. These experiences are then fully realized by the uniting of elements that are just as integral to the brand’s identity as its distinctive style – namely, impressive performance, user-centric features and high-quality materials.
The first-generation LG SIGNATURE lineup
In 2014, the LG SIGNATURE design committee was formed with the aim of fostering design-centric innovation. Introducing a “design-first, develop-second” product approach which was groundbreaking at the time, the first-generation LG SIGNATURE lineup was revealed to the world at CES 2016. LG’s exclusive brand has remained true to its heritage and is still considered a trailblazer in the luxury home appliance market.
The very essence of style and functionality, LG SIGNATURE’s first-generation products paired clean, sophisticated design with cutting-edge technologies. Completely devoid of knobs and buttons, the first-generation LG SIGNATURE Washer showcased the elegant, minimalist look that has continued to be a hallmark of the brand’s peerless appliances.
Evolving Features, Unchanging Philosophy
While LG SIGNATURE’s commitment to timeless design remains unchanged, its interpretation of next-level luxury – and accordingly, its product offerings – are continuously evolving. Unveiled at this year’s CES under the theme of ‘Live Beyond’, the second-generation LG SIGNATURE lineup presents a refined vision of luxury living, building on all that makes the brand so great and taking it a step further.
The new lineup is in keeping with the minimalism of the first generation, but adds chic new colors, materials and finishes to choose from. Users can look forward to enhanced technologies as well as upgraded design. The new LG SIGNATURE 4-Door French-Door refrigerator, for instance, features Dual InstaView for an even more streamlined and convenient customer experience.
The second-generation LG SIGNATURE lineup
Outstanding design outlasts the era in which it was conceived, influencing the way people gauge and appreciate beauty for generations. An iconic brand with a timeless aesthetic, LG SIGNATURE has redefined home appliance design and will never relent in its pursuit of customer-driven innovation. Stay tuned to
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By Sylvie G
Hello
When I try to watch replay or live TV from Belgian casts in the browser I have error messages:
- for Auvio (RTBF) it is purely incompatible
- for RTLPlay , the message says that the browser version is too old and has to be updated.
But...
It is impossible to install alternative browser on LG smart TV, or to update the LG one.
WebOS is not really a good idea, or at least it should be more "open" for the apps that are not proposed or updated.
I know it is possible to share from other machines (tablet, phone or computer) but I want to use my TV "alone" too!
Do you have a solution (other then buying a chromecast or equivalent device?)
Thank you
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By Avnish Saxena
There are many new movies and web series which are not playing.
Jehanabad: in SoniLiv, The Night Manager in Hotstar are couple of examples.
They are playing flawlessly in Laptop and Mobile, but not in LG TV backed by webOS.
I have removed and reinstalled both the Apps but no result.
Please help.
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By News Reporter
New Video Camera Solution With LG webOS Facilitates Convenient
Medical Staff-Patient Interactions, Day and Night
SEOUL, Jan. 26, 2023 — LG Electronics (LG) is unveiling its Smart Cam Pro (model AN-VC22PR), a 4K video camera designed for use in hospitals and healthcare centers. LG Smart Cam Pro delivers sharp, clear image quality with or without the lights on, allowing seamless video communications at any time of day or night. The new model also presents healthcare solution providers with customizability through the integration of LG’s versatile webOS platform.
LG Smart Cam Pro incorporates a 4K RGB main camera and a 4K night vision camera, each offering crisp, ultra-high definition (3,840 x 2,160) images1 and 4x digital zoom. The device also implements LG’s HDR effect, which adjusts color and contrast to make the subject easier to see, even when they are backlit by strong, natural or artificial light. When paired with a TV/display2 in the patient rooms, LG Smart Cam Pro with customized solution makes it possible for medical staff to complete their rounds virtually and ascertain if a patient needs specific support before physically attending to them. Also, after accepting a call placed through LG Smart Cam Pro, the screen of the recipient’s TV3 switches from the content being viewed to the camera feed, then switches back once the call has ended.
Featuring a compact, space-saving design with a foldable mount, LG Smart Cam Pro can be placed on or near a TV or display. The device has a subtle, dark silver casing and a gloss-black front featuring a manual privacy cover that can be moved over the main lens at the user’s discretion. To provide clear communications between patients and medical staff, LG Smart Cam Pro is equipped with a built-in 4-way microphone system with echo cancellation and noise reduction.
Additionally, LG’s 4K smart camera leverages the LG webOS platform, which provides a convenient user experience with the ability to add new and customized services in the future, and a Qualcomm Technologies, Inc. high-performance system on chip (SoC) for the Internet of Things (IoT) – capable of providing an excellent video experience and intensive Edge AI applications – to deliver seamless software services4 for healthcare solutions.
“Utilizing both Qualcomm Technologies’ system-on-chip innovations and the LG webOS platform will allow the LG Smart Cam Pro to transform the way that medical services are performed across the globe,” said Jeffery Torrance, senior vice president and general manager of Connected Smart Systems (CSS), Qualcomm Technologies, Inc. “LG and Qualcomm Technologies are continuing to advance IoT camera technology for consumers and businesses alike.”
“Based on the LG webOS platform and Qualcomm’s advanced SoC, the new LG Smart Cam Pro is a 4K video camera solution intended to provide a convenient means of medical staff-patient communication in busy healthcare settings,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “A reliable innovation partner, LG will continue to provide a wide range of product lineups designed to meet the specific needs of diverse business sectors.”
The LG Smart Cam Pro will be introduced at ISE 2023, which will be held in Barcelona, Spain from January 31 to February 3. To learn more about the innovation, visit
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1 Image definition may vary depending on the network environment.
2 Available on a TV/display connected via HDMI.
3 Available on compatible LG commercial TVs when connected via MPI port.
4 Performance may vary depending on the network environment.
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By News Reporter
Award’s Final Four Teams Joined by Renowned ESG Scholars and Company’s
Executives at LIFE’S GOOD AWARD Conference in South Korea
SEOUL, Jan. 17, 2023 — LG Electronics (LG) has announced the final winner of its LIFE’S GOOD AWARD, supporting global innovators taking on challenges to help create a Better Life for All. The Grand Prix was awarded to Dot Inc. from South Korea.
The jury ranked the final four teams after each of the teams pitched their innovative solutions in the award’s final round, held during the LIFE’S GOOD AWARD Conference at LG Sciencepark in Seoul, Korea, on January 16. LG’s own executives leading the company’s ESG management, CSO Lee Sam-soo and CTO Dr. Kim Byoung-hoon, were present as well.
The award embodies LG’s ESG vision of a Better Life for All, aiming to foster a brighter future for the planet and people. The company aimed to solicit ideas for environmental sustainability and accessibility, two key focuses of its long-term ESG initiative, the Better Life Plan 2030. The ingenious solutions presented by the four winners illustrate the power and potential of tech-for-good to spread positive impact on the world.
The winning teams are: Dot Inc. of South Korea (Grand Prix/USD 700,000 in prize money); SOLUTUM of Israel (Gold/USD 200,000); Day1Lab of South Korea (Silver/USD 100,000); and NONA Technologies of the United States (Bronze/USD 50,000).
LIFE’S GOOD AWARD Winning Solutions
Dot Inc.: developed an assistive information display device for the visually impaired composed of 2,400 braille pins – or ‘dots’ – which move up and down. The novel device converts images, maps and other diverse digital information from connected devices such as computers and mobile phones into a display for visually impaired users to comprehend. SOLUTUM: developed a novel plastic material that dissolves in water at ambient temperature and then biodegrades leaving no microplastic or toxin residue. Day1Lab: created an organic polymer plastic which completely biodegrades in freshwater after about two weeks, and in the earth after about two months. NONA Technologies: developed a desalination solution leveraging Ion Concentration Polarization (ICP) to remove viruses, bacteria, salt and debris from water. Along with the final four teams, the LIFE’S GOOD AWARD Conference was graced by the esteemed members of the award’s jury, the LG’s Life’s Good Committee, consisting of the company’s executives and respected scholars in the area of responsible business management; Alex Edmans, a professor at London Business School, Christopher Marquis, a professor at Cambridge Judge Business School and Hyun S. Shin, a professor at Hanyang Business School and a director of the Collective Impact Center at Hanyang University.
The conference saw various attendees – including members of the public and local university students as well as LG employees and partners – and was livestreamed so that audiences from all around the globe could tune into the proceedings. During the morning, all four teams gave a final presentation and participated in a Q&A session, while the jury provided feedback based on the impact, innovation and sustainability of each solution. The afternoon featured an awards ceremony honoring the four teams and announcing their final placings, as well as special lectures delivered by Professor Edmans, Professor Marquis and Professor Shin.
“We will continue to pursue solutions assisting the visually impaired, and thanks to LG’s support, we will be able to achieve this at a greater scale and in less time than we otherwise would have,” said Ahrum Choi of Dot Inc., Grand Prix winner of the LIFE’S GOOD AWARD. “We are so grateful for this experience and are looking forward to collaborating with LG in the future, a company that really shares our desire to make the world a better place.”
“We will continue to collaborate with like-minded innovators as we forge ahead on a shared journey to create a sustainable future for all, embracing the company’s Life’s Good vision,” said Lee Sam-soo, Chief Strategy Officer at LG Electronics.
Meanwhile, LG will carry out ESG efforts spearheaded by the Better Life Plan 2030 and continue to share the initiative with internal employees and external stakeholders in order to bolster the company’s sustainable business practices.
For all the latest on LG’s ongoing efforts to realize a Better Life for All, stay tuned to
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BHAVIN PATEL
Why LG not given proper solution for old customer so this not LG good brand
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