[Mobility Inside] The Secret to Tailored Driving Experiences: Camera Sensors
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By News Reporter
In a world controlled by Internet of Things (IoT) – a network of interconnected physical objects – users leave small online traces, like digital fingerprints. This is better known as ‘digital dust,’ made mostly of unstructured and semi-structured data which can be converted into meaningful insight in the mind of the user through the power of Internet of Behaviors (IoB). Most simply put, IoT collects large amounts of data from devices which IoB then connects to real-world actions.
Proving information helpful in identifying users’ tastes, preferences and habits, IoB has become a crucial tool for developing quality products and services tailored to users’ needs across various industries, including mobility. As digital software becomes more important for developing modern vehicles by promoting better communication between vehicles and various entertainment displays, IoB’s role in the automotive industry is rapidly growing.
So, how does IoB play its part in the development of future automobiles?
Driving Tendency
link hidden, please login to view, as discussed in our previous episode, is a vehicle information communication technology that connects cars to the network. Not limited to collecting innumerable behavioral data such as driving habits or patterns, when combined with other demographic data such as age, gender and driving history, telematics also becomes a rich source for IoB. By categorizing consumers into different groups, IoB can give unprecedented insight into the mind of the user, such as seeing which features are favored by younger male drivers or if driving styles change according to weather conditions. By providing important insight about different types of drivers, automakers can upgrade vehicle performance by remedying shortcomings and developing features that speak to their target market.
Face Recognition and Gesture Control System
People were left speechless when digital vehicle displays were first introduced, allowing drivers to control their car with a simple swipe or touch of the screen. Now that vehicle touch displays are commonplace, manufacturers are entering the next phase: touchless systems that use biometric data and body gestures via interior cameras to hand the driver effortless, hands-free control.
To realize this, each gesture must be coupled with different behavioral data, like a certain hand gesture being assigned for making phone calls. The more data accumulated, the more accurate IoB can be in enhancing the touchless technology and elevating the customer experience to the next level.
Voice Recognition System
Voice recognition-enabled features ensure hands stay firmly on the wheel for the safest, most convenient driving experience. Many automakers are pursuing various voice-controlled features by collecting voice data via the vehicle’s audio devices. With the help of IoB, this could evolve into an intelligent dialog service capable of comprehending the context and intentions behind someone’s words. If a passenger were to say, “It’s too hot,” an AI speaker might suggest opening a window or automatically circulate outside air through the cabin.
Reacting to Surroundings
Building a sophisticated system, which collects circumstantial data on the vehicle’s external environment, is just as pivotal to improving in-vehicle experiences as everything else. For autonomous vehicles especially, it’s essential because precisely recognizing the surroundings allows automobiles to make decisions like when to stop, go and which direction to head. Almost every external behavior is analyzed, such as someone running into the road unexpectedly or the speed, direction and particularities of other vehicles on the road or parked. IoB technology puts all this information to good use, bringing future mobility another step closer to reality.
Unlike a decade ago, the future of mobility now depends on the development of software with driving and in-vehicle experiences diversifying as different software systems come into play. The data collected and analyzed through IoB will enhance hardware and software with the customer in mind, allowing automakers to influence future consumer behavior and transform people’s lifestyles for the better.
To keep pace with this trend, the LG Vehicle component Solutions (VS) Company is constantly developing new cutting-edge automobile systems, such as infotainment, center information display (CID), telematics and wireless charging modules for vehicles products, using IoB technologies to invent new and improved customer experiences. LG will continue to endeavor toward a new era where next-level mobility is realized through the power of cutting-edge technologies.
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By News Reporter
The latest trends in mobility focus on the unique driving experiences the latest cars can provide. This comes down to consumers valuing the journey more as an important part of their daily lifestyle. In 2022, building a vehicle that provides comfort and new driving experiences contributes to its competitiveness in the market. One such technology that provides new experiences is the in-vehicle infotainment (IVI) system.
In-vehicle infotainment (IVI) system combines the words ‘information’ (navigation, speedometer, etc.) and ‘entertainment’ (movies, music, games and social media). The best IVI systems introduce fun and interesting ways to enhance the driving experience that go way beyond notifications.
Considering that the user experience (UX) and user interface (UI) are primary contact points between the product and customer, their ease of use, speed and intuitiveness are more important than ever. With this in mind, LG Electronics is developing infotainment technology that brings new value to drivers and passengers.
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In 2020, the Pivi Pro IVI system, jointly developed by LG and Jaguar Land Rover (JLR), was , a renowned European non-profit automobile reviewer.
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Since then, LG has been constantly improving its IVI systems which, in partnership with JLR, are the most intuitive and seamless to date. To get a better idea of just how exceptional they are, let’s discuss the five main benefits of the LG IVI system featured in the iconic Land Rover Defender.
Multi-device connection
Unlike AVNs (Audio, Video, Navigation), which only support a single connection, LG’s infotainment technology supports two connections at once so passengers can connect their smartphone using a hotspot to perform two separate actions on the vehicle’s AVN screen and smartphone screen simultaneously.
After connecting a device to the Defender’s AVN, passengers can stream music from their device via the AVN while watching YouTube on their portable screen. Basically, the driver can play music while the passenger watches YouTube with one smartphone. AVN supports other multitasking operations such as running a car software update as the navigation app works on the smartphone.
Personalized screen per user
On the road, we often find ourselves sharing the cabin with family members or work colleagues with different interface preferences. That’s why the LG IVI system lets you create multiple user accounts on the AVN so that everyone’s ideal screen layout is just a few presses away.
Land Rover Defender’s AVN UI for selecting and adding user profiles
After selecting an account, the user’s personal wallpaper, playlist and recent destinations are displayed on screen. This feature is ideal for cars driven by more than one person.
As easy as a smartphone
On the screen, users can even launch apps as they would on a smartphone, making it much easier to access online media stored on the Cloud. What’s more, its easy-to-use UI sports unique fonts, an intuitive menu layout and optimized menu structure let them access the menu instantly. And editing apps is easier and more intuitive too, meaning the layout and order of apps can be adjusted to one’s liking with ease.
Selecting apps to display on the Land Rover Defender’s AVN home screen
Single Sign-In eliminates the hassle of logging in multiple times for different apps as it permits users to log into their account once for complete app access. It’s the perfect example of the seamless experience, where the seamless smartphone experience is extended to the car.
Safe and secure
When leaving your car with a valet attendant, being logged into a profile on the AVN gives that person access to sensitive information, including home addresses and contacts – a serious security risk.
To protect consumers’ personal information, Valet Mode password-protects the screen to prevent any unwanted access, perfect for when hiring a driver or lending a car to a friend.
Customizable cluster screen
The vehicle’s cluster provides key information like the speedometer, warning indicators, maps and other driving-related information. The driver can even enlarge one of these indicators to enhance its visibility or even display something in its full screen mode.
The IVI system developed by LG Electronics for Jaguar Land Rover can be found in various models, both internal combustion models and electric vehicles. LG’s goal is to provide more consumers around the world with the benefits of its IVI systems by bringing them to more premium automakers.
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By News Reporter
LG’s Advanced Display Innovations, Including 8K Micro LED, Feature in Interactive
Exhibit Along With Immersive Media Art and Digitalized Spaces for Diverse Industries
SEOUL, Jan. 31, 2023 — LG Electronics (LG) is presenting its cutting-edge digital signage solutions at Integrated Systems Europe (ISE) 2023, which opens today in Barcelona, Spain. The company’s full range of display solutions – including Micro LED displays, Transparent OLED Signage and LED displays – is exhibited across a number of digitalized spaces demonstrating use cases and applications for different industries, including retail, corporate, education and hospitality.
Adopting the theme of Life, Be Bloomed for this year’s ISE, LG is presenting innovative display solutions that offer a world of possibilities and the power to make life better, each and every day. Visitors to the company’s booth will be able to experience solutions created to foster better business communications, solutions that deliver clear visibility and integrate seamlessly in various commercial environments as well as solutions that can convey the emotion and dynamism of stunning digital artworks in a whole new way.
The massive 272-inch LG MAGNIT 8K Micro LED (model LSAB007) is making its debut at ISE with a truly jaw-dropping display, both in scale and in picture quality. The enormous Micro LED leverages millions of self-emissive micrometer-scale pixels to create images of exceptional vibrancy and depth, while its 8K resolution (7,680 x 4,320) delivers razor-sharp detail.
LG MAGNIT 8K offers impressive color consistency and a wide viewing angle. This remarkable display solution will mesmerize visitors to the company’s booth, enthralling them with exclusive 8K footage that captures the beauty and majesty of the natural world. With its huge size and superb picture quality, LG MAGNIT is an excellent solution for showcasing media art in public spaces, and for use in building control rooms, boardrooms as well as corporate and hotel lobbies.
Another spectacular sight for visitors, LG’s 8K Micro LED synchronizes with 56 Transparent OLED Signage (model 55EW5G-V) displays, covering both sides of the LG exhibition hall’s entrance to create an incredibly immersive media art experience. The captivating display setup transports visitors into a world of color and wonder – a world brought to life by the company’s cutting-edge display technologies.
At ISE 2023, LG is also showcasing its solutions for virtual production studios for the very first time. A virtual production studio allows content creators to shoot live-action footage against a fully digital backdrop, which is made by displaying virtual scenery on a series of seamlessly connected LED screens. LG and its professional partners, including Mo-Sys and ARRI, will be showing visitors how a virtual production studio works – and how it can be used for entertainment applications, such as film and TV, and for corporate in-house broadcasting – and introducing LG’s LED displays and related solutions.
At the center of LG’s booth is the eye-catching Floating CUBE LED, an LED sculpture that creatively combines four 2K LED displays (model LSCB012). Based on Tensegrity, a structural principle of tensional integrity, the CUBE presents strikingly three-dimensional anamorphic digital art that moves and flows across the displays’ surfaces. LG’s fine-pitch LED displays provide lifelike picture quality, while the seamless 90-degree corner design of the CUBE installation enhances the sense that one is looking at real, 3D objects inside an actual, physical space.
Additionally, LG is introducing its new digital learning solution, LG CreateBoard (model TR3DK), at ISE 2023. An Interactive Digital Board designed to engage, inform and inspire students, and encourage greater collaboration, the new model provides LG CreateBoard Lab for content creating and writing as well as LG CreateBoard Share for wireless content and screen sharing. Also on show is LG ConnectedCare DMS, a cloud-based device management solution for schools and other learning environments that enables the remote management of multiple displays.
As part of its comprehensive exhibit, LG is presenting convenient cloud-based management solutions tailored to the needs of diverse industries; including retail, corporate, education and hospitality. LG Pro:Cloud is a cloud platform for accessing LG’s content management solutions (CMS) including Pro:Centric Cloud (hospitality) and SuperSign Cloud, while LG ConnectedCare is a remote management solution that makes it possible to monitor signages, check energy usage and adjust display brightness via the integrated Energy Dashboard.1
Also on full display at ISE 2023 is LG’s ongoing commitment to sustainability. Embracing the company’s Better Life for All vision, the latest B2B solutions from LG offer energy efficiency, reduced resource consumption, increased recyclability and enhanced accessibility.2 In the ESG zone, visitors can explore innovations such as cloud-based smart energy management solutions that help reduce power consumption and 4K UHD signage (model UL3J-EP), featuring components partially made from recycled plastic, and check out the LG Kiosk, which promotes digital inclusion with a tactile keypad for the visually impaired.
“At ISE 2023, LG is demonstrating how its display solutions can add value in practically any commercial sector or area of your life you care to name,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Far more than just screens for presenting content, our display solutions can help you connect, create, communicate and collaborate – expanding and digitalizing your daily experience in a host of convenient, new ways.”
Visitors to ISE 2023 can find LG’s booth in Hall 3 (Stand 3K 200) of Fira Barcelona’s Gran Via conference center. To learn more about LG’s digital signage solutions at ISE 2023, please visit
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1 Energy Dashboard will be released in 2023.
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By News Reporter
Award’s Final Four Teams Joined by Renowned ESG Scholars and Company’s
Executives at LIFE’S GOOD AWARD Conference in South Korea
SEOUL, Jan. 17, 2023 — LG Electronics (LG) has announced the final winner of its LIFE’S GOOD AWARD, supporting global innovators taking on challenges to help create a Better Life for All. The Grand Prix was awarded to Dot Inc. from South Korea.
The jury ranked the final four teams after each of the teams pitched their innovative solutions in the award’s final round, held during the LIFE’S GOOD AWARD Conference at LG Sciencepark in Seoul, Korea, on January 16. LG’s own executives leading the company’s ESG management, CSO Lee Sam-soo and CTO Dr. Kim Byoung-hoon, were present as well.
The award embodies LG’s ESG vision of a Better Life for All, aiming to foster a brighter future for the planet and people. The company aimed to solicit ideas for environmental sustainability and accessibility, two key focuses of its long-term ESG initiative, the Better Life Plan 2030. The ingenious solutions presented by the four winners illustrate the power and potential of tech-for-good to spread positive impact on the world.
The winning teams are: Dot Inc. of South Korea (Grand Prix/USD 700,000 in prize money); SOLUTUM of Israel (Gold/USD 200,000); Day1Lab of South Korea (Silver/USD 100,000); and NONA Technologies of the United States (Bronze/USD 50,000).
LIFE’S GOOD AWARD Winning Solutions
Dot Inc.: developed an assistive information display device for the visually impaired composed of 2,400 braille pins – or ‘dots’ – which move up and down. The novel device converts images, maps and other diverse digital information from connected devices such as computers and mobile phones into a display for visually impaired users to comprehend. SOLUTUM: developed a novel plastic material that dissolves in water at ambient temperature and then biodegrades leaving no microplastic or toxin residue. Day1Lab: created an organic polymer plastic which completely biodegrades in freshwater after about two weeks, and in the earth after about two months. NONA Technologies: developed a desalination solution leveraging Ion Concentration Polarization (ICP) to remove viruses, bacteria, salt and debris from water. Along with the final four teams, the LIFE’S GOOD AWARD Conference was graced by the esteemed members of the award’s jury, the LG’s Life’s Good Committee, consisting of the company’s executives and respected scholars in the area of responsible business management; Alex Edmans, a professor at London Business School, Christopher Marquis, a professor at Cambridge Judge Business School and Hyun S. Shin, a professor at Hanyang Business School and a director of the Collective Impact Center at Hanyang University.
The conference saw various attendees – including members of the public and local university students as well as LG employees and partners – and was livestreamed so that audiences from all around the globe could tune into the proceedings. During the morning, all four teams gave a final presentation and participated in a Q&A session, while the jury provided feedback based on the impact, innovation and sustainability of each solution. The afternoon featured an awards ceremony honoring the four teams and announcing their final placings, as well as special lectures delivered by Professor Edmans, Professor Marquis and Professor Shin.
“We will continue to pursue solutions assisting the visually impaired, and thanks to LG’s support, we will be able to achieve this at a greater scale and in less time than we otherwise would have,” said Ahrum Choi of Dot Inc., Grand Prix winner of the LIFE’S GOOD AWARD. “We are so grateful for this experience and are looking forward to collaborating with LG in the future, a company that really shares our desire to make the world a better place.”
“We will continue to collaborate with like-minded innovators as we forge ahead on a shared journey to create a sustainable future for all, embracing the company’s Life’s Good vision,” said Lee Sam-soo, Chief Strategy Officer at LG Electronics.
Meanwhile, LG will carry out ESG efforts spearheaded by the Better Life Plan 2030 and continue to share the initiative with internal employees and external stakeholders in order to bolster the company’s sustainable business practices.
For all the latest on LG’s ongoing efforts to realize a Better Life for All, stay tuned to
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