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By News Reporter
Collaboration to Integrate LG’s High-Efficiency Heat Pumps
With Octopus Energy Group’s AI-Based Kraken Platform
SEOUL, Sep. 2, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with UK-based Octopus Energy Group Ltd. (Octopus Energy) to strengthen its presence in Europe’s clean technology sector. The partnership will combine LG’s advanced, high-efficiency heating and cooling solutions with Octopus Energy’s AI-driven energy software platform, Kraken, to accelerate the transition to sustainable energy in Europe.
The MOU signing ceremony took place on August 28 (local time) at Octopus Energy’s London headquarters. Attendees included Thomas Yoon, head of LG’s Overseas Sales & Marketing Company; Charles Choi, managing director of LGEUK; Greg Jackson, founder and CEO of Octopus Energy; and Tim Heal, Chief Strategy Officer at Octopus Energy.
Octopus Energy is the UK’s largest energy supplier, driving the shift toward a decarbonized future with innovative clean energy solutions. The company provides electricity and gas, and is spearheading the adoption of heat pumps as sustainable alternatives to gas boilers. Its proprietary Kraken platform enables consumers to optimize energy usage through real-time renewable pricing. Since its founding in 2016, Octopus Energy has expanded into more than 30 countries, now serving around 10 million customers worldwide.
Through this collaboration, LG and Octopus Energy will launch a joint solution that integrates LG’s high-efficiency heat pumps with the Kraken platform in key European markets, including the UK and Germany. The combined solution is designed to optimize home heating and cooling while lowering energy costs for consumers. Looking ahead, both companies plan to expand the partnership across additional products and markets, leveraging their complementary strengths to deliver greater value to customers.
LG’s state-of-the-art heat pumps utilize waste heat and ambient energy sources to deliver outstanding efficiency while significantly reducing carbon emissions compared to fossil fuel-based systems. Powered by LG’s proprietary CoreTech inverter scroll compressor, the systems deliver exceptional durability, safety and energy performance.
This strategic partnership positions LG to build on its proven expertise in high-efficiency heating and cooling solutions, enhance its brand presence in Europe, and further expand its global footprint in the clean tech sector.
Greg Jackson, founder and CEO of Octopus Energy, said: “Heat pumps are the linchpin of clean, affordable heating – and LG makes some of the best on the market. By plugging them and their air conditioning units into our Kraken tech, we can make them even cheaper to run, giving households an easy way to cut their bills while helping the planet.”
“This partnership with Octopus Energy Group represents a significant milestone in our European growth strategy,” said Thomas Yoon, head of LG’s Overseas Sales & Marketing Company. “We will continue to explore new opportunities that create differentiated customer value and secure sustainable growth drivers in the global market.”
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By News Reporter
Company Exhibits Latest Energy-Efficient Innovations at Major Tradeshow in Orlando,
Aims to Boost Profitability and Growth in North American Market
SEOUL, Aug. 25, 2025 — LG Electronics (LG) is presenting its advanced commercial laundry solutions at Clean Show 2025, North America’s largest commercial laundry industry tradeshow, in Orlando, Florida (August 23–26). LG’s exhibit features a wide range of professional and commercial laundry products tailored to the diverse needs of laundromats, hotels, healthcare facilities and other commercial operators. Equipped with AI-driven precision washing technologies, the company’s latest solutions deliver powerful performance, excellent energy efficiency and significant operational savings.
LG’s showcase demonstrates its unmatched ability to meet both industry demand for high-efficiency equipment and consumer expectations for convenience and premium service. By leveraging these strengths, the company aims to further improve its position in the North American commercial laundry market.
Flagship Professional Lineup: Performance Meets Efficiency
At the LG Professional AI Zone, the spotlight is on the flagship LG PROFESSIONAL LAUNDRY lineup. Though not yet distributed in the U.S., the series makes its debut at Clean Show 2025, highlighting LG’s dedication to the industry and its technology expertise. Engineered for high-volume environments, these solutions combine durability with advanced efficiency.
The PROFESSIONAL LAUNDRY Combo units employ LG’s cutting-edge AI technology, which intelligently adjusts water usage and optimizes wash/dry times based on load size. Completing a full cycle in just 60 minutes,* they minimize energy consumption while maintaining the high-quality results professional operations demand.
Additionally, the PROFESSIONAL LAUNDRY products utilize LG’s Ball Balancing System, which enables the laundry drum to spin stably at speeds of up to 1,100 RPM (with a g-force of 520). It also contributes to reduced vibrations, enhanced water extraction and shorter cycle times. Another innovation applied is the Dual Action Heat Exchange System, which ensures fast, even drying by efficiently transferring heat to fabrics and lowers energy usage without compromising performance. In addition, a ductless design allows for flexible installation, helping businesses save on setup costs and operate more efficiently in space-constrained environments.
Full-spectrum Portfolio for Real-world Applications
In the LG Commercial Laundry Zone, visitors can explore the full range of front- and top-loading washers, dryers and combo units designed for hotels, hospitals, student housing and more. Modeled after real laundromats, the zone demonstrates the scalability and spatial adaptability of LG’s solutions, showcasing their ability to meet the needs of a wide range of commercial businesses. This comprehensive display underscores LG’s commitment to providing premium solutions for every stage of the laundry process.
Smart Laundry LAB: Connectivity for Operational Excellence
LG is also spotlighting connected innovations in its Smart Laundry LAB, presented in collaboration with Rinse, a leading North American laundry and dry-cleaning delivery service. The two companies are exploring new opportunities to deliver innovative laundry and dry-cleaning solutions to a wider customer base.
The Smart Laundry LAB highlights LG’s approach to connected operation with the convenient Laundry Crew 3.0 and the Smart API. Laundry Crew 3.0 provides an integrated interface that connects store managers and end users, enabling real-time product monitoring and coordinated support. A simulated online-to-offline (O2O) service illustrates how LG’s solutions facilitate seamless digital-to-physical workflows. Visitors can attend live demonstrations of these customized systems to gain a better understanding of LG’s connected strategy for streamlining management and enhancing efficiency in commercial laundry operations.
In addition to providing a complete lineup of solutions, LG is strengthening its position in the North American market through strategic partnerships. The company’s recent agreements with leading commercial laundry service providers, including CSC ServiceWorks and WASH, reflect a deep commitment to fostering customer engagement and bolstering operational excellence across the region. Building on its successful appearance at Texcare 2024, LG’s participation in Clean Show 2025 reinforces its determination to achieve product excellence and brand leadership in the commercial laundry market.
“We are proud to be a part of Clean Show 2025, where we are showcasing next-generation commercial laundry solutions with AI-driven technologies and industry-leading energy efficiency,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “These innovations reveal LG’s commitment to helping businesses operate more sustainably while delivering the performance and value our brand is known for.”
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* Based on an IEC standard load of 7 kilograms for washing and drying courses. Actual results may vary depending on usage environment and washing conditions.
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By News Reporter
In this installment of On the Job, we go inside LG’s Air Science Research Center to get a close and personal look at how researchers are helping to bring better air quality to the home.
What do smoke detectors, smart doorbells and security systems all have in common? They are all ways to make our homes safer. But few consumers think about the safety of the air we breathe at home. Clean air is more important to our health and wellbeing today, with people and families spending more time at home than before social distancing became the status quo. But cooking, cleaning, heating and pets all affect the air we breathe. Consider nearby construction activity, the changing of seasons and passing cars and there are even more factors outside of our control that affect family health. With this in mind, LG is investing even more in research to increase its technological capabilities and to better understand the science behind indoor air quality.
Established in 2018, the LG Air Science Research Center in Seoul is dedicated to the research and development of next-generation core technologies for use in the company’s air care products including air purifiers, air conditioners and dehumidifiers. By analyzing the properties of dust particles, toxic gases and microorganisms that accumulate under different conditions, the lab’s researchers are able to develop more effective methods of cleaning and making the air throughout the home safer for its occupants to breathe.
The Air Science Research Center is divided into three main sections: Home Environment Test Facility, Microorganism Test Facility and Dust and Odor Test Facility. In the Home Environment Test Facility, researchers recreate real-life environments to assess the effectiveness of new air care technologies. The facility houses an enclosed area where the ceiling height and floor space can be adjusted to mimic the interior dimensions of various buildings, from small apartments to large commercial spaces.
The Microorganism Test Facility is where the performance of LG’s air purifiers are put to the test. Here, various microorganisms are dispersed and the effectiveness of each air purifier model’s performance is recorded. At the Dust and Odor Test Facility, the speed and efficacy of the company’s advanced filters on fine dust is measured by introducing dust or gas particles into a sealed test space. The deodorizing capability of LG’s air quality technologies is also tested here. In recognition of its high standards and reliability of its methodology, the LG Air Science Research Center was officially accredited as a national microbiological and fine dust tester by the Korea Laboratory Accreditation Scheme (KOLAS) this February.
“To help create a better home environment as most of the world was sheltering at home, we introduced PuriCare Air Purifier with special features for coping with pet hair and odors,” said Noh Jin-hee, a specialist at the Air Science Research Center. “We visited pet shops, pet cafes and homes to study the air conditions which we captured as data. We analyzed and used the information to develop the most effective filter and filtration settings for managing the air when living with furry companions.”
To expand the knowledge base and refine research methods related to indoor air quality, LG cooperates and shares its information with other experts and specialists in related fields. Through the efforts of its dedicated researchers and investment in a world-class R&D and testing facility, LG is better able to live up to its reputation as a global air care solution provider to create a more comfortable, pleasant and healthier home for both consumers and their four-legged friends.
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By News Reporter
In the past 16 months, the face mask has become a necessity – as well as an accessory – worn by billions of people across the globe. While effective, it’s no secret that face masks worn for extended periods of time can get uncomfortable. They fog up eyeglasses, make your jaw sweat more and can restrict airflow when breathing hard, such as during exercise. LG engineers experienced in air purification technologies looked into the challenge of staying safe while minimizing the inconveniences of face masks and have come up with a new personal air solution that is not only more effective than traditional masks, but looks stylish to boot.
The latest iteration of LG PuriCare Wearable Air Purifier introduces a number of improvements to the earlier beta model. Employing LG’s unique air solution technology, the new PuriCare Wearable delivers enhanced all-around performance with a smaller, lighter, more efficient motor. What hasn’t changed are the reliable LG DUAL fans which control air flow automatically1 by sensing the user’s breathing patterns to make breathing easier and more natural.
Photo Credit: Instagram (@ratchanokmay ) of Ratchanok Intanon, Thai badminton player
The new PuriCare Wearable’s lightweight design makes it easier to wear throughout the day. Weighing in at only 94 grams, the device can be worn comfortably up to 8 hours with its 1,000mA which recharges in two hours with the included Easy Charge USB cable.2 The PuriCare Wearable’s sleek, ergonomic design minimizes air leakage around the nose and chin to create a tight but comfortable seal for hours.
What wearers will appreciate most is the built-in microphone and speaker employing VoiceON technology, no longer requiring users to pull down their mask or raise their voice to carry on a conversation. VoiceON automatically recognizes when users are talking and amplifies their voice through the built-in speaker so listeners don’t have to strain or lean in to hear every word.3
The newest LG PuriCare Wearable Air Purifier was worn by 120 Thai athletes, coaches and staff as they departed Suvannabhumi Airport Bangkok for the summer games in Tokyo. The device will officially launch in Thailand in August, with other markets to follow once approved by local regulators.
Improved for better breathing with the most advanced wearable technology in the industry, the lighter, slimmer, more advanced PuriCare Wearable Air Purifier will satisfy the needs of everyone seeking maximum convenience and comfort without compromising style and clean air.
Take it from the best athletes in Thailand.
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1 Certified by Air Cleaning Association and observed by TÜV Rheinland for ability to adjust air flow automatically according to the breathing flow by testing automatic breathing interlock test through a breathing simulator under 10-40 LPM breathing test conditions at LG Electronics Gasan R&D Campus using test model AP551AWFA.
2 Weight not including accessories. Battery life varies by actual usage, and other external factors.
3 Certified by Korea Electronics Technology Institute, Next-Generation Sound Industry Support Center (NSSC) for obtaining over 0.75 (Excellent) on the STI (Sound Transmission Index) evaluation under the anechoic chamber and speaker test standards at Next Generation Sound Industry Support Center Test Lab using test model AP551AWFA.
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