LG’s Screen Vision Statement to Create the Screen Experience That Perfectly Fits Your Tastes and LifestyleBy News Reporter
As the world welcomes in the new year, LG is busy ushering in a new era in TV with the announcement of its new vision statement, “Sync to You, Open to All.” The company’s vision for the present and future of screen is all about syncing the user experience to each user’s individual tastes and lifestyle. It’s a vision that sees the screen as a seamless extension of people’s everyday life; a place where one can go to be entertained, to connect, to pursue their passions and so much more.
“Sync to You, Open to All,” although new, is a continuance of LG’s long-term commitment to changing the role of TV. The company aims to realize its vision by reflecting customer opinion throughout the entire user experience journey, factoring feedback into every single facet – from product and service development to User Interface (UI) features, design and, of course, the viewing experience.
In LG’s reimagining of what television is, the living room TV is now considered a lifestyle hub – one centered on the delivery of a personalized, customizable experience that lets users do and be more.
“Sync to You” relates to the delivery of a user experience that takes personalization to the next level. In terms of hardware, this means the introduction of new and diverse screen products intended for different audiences. These will include screens leveraging Zero Connect technology, to provide spatial and interior design freedom, flexible screens that users can ‘bend’ to their needs and screens that eschew conventional design.
As far as software is concerned, “Sync to You” focuses on providing unique experiences optimized for each user, thanks to webOS, LG’s open and constantly evolving smart TV platform. This encompasses the ability to customize a broad range of functions and settings to one’s preferences, starting with UI configuration, content recommendations and picture quality. But it also extends to the provision of an expanded customer experience, thanks to a wide range of interactive services from categories as diverse as cloud gaming, the metaverse, remote learning, home security, home fitness or health.
A variety of virtual worlds can also be accessed, from
link hidden, please login to view, a virtual art museum allowing you to walk inside and explore emotions beyond the creative work or , the world first TV metaverse service, a full mixed reality platform offering life events that happen at the same time in both realities and , a new cloud solution allowing users to access interconnected digital worlds. The app on LG TVs offer access to over 180 classes taught by the world’s best instructors and thanks to a new partnership with , LG TV owners can benefit from integrated services developed exclusively for webOS.
LG TVs also offer a variety of fitness services from , world’s largest fitness group and , to, which allows to connect a fitness machine to the TV and Exercite, a motion sensor solution that recognizes your body’s posture.
The second part of LG’s vision statement, “Open to All,” is about collaboration, inclusivity and sustainability. Through open collaboration, LG TV users will be able to connect to different platforms and devices across an ever-growing ecosystem. Communication and control will be especially smooth thanks to support for Matter, the latest open connectivity standard for smart home solutions.
LG TV is also designed to be accessible to all users, regardless of their age or abilities. In consultation with its accessibility advisory group, whose members include people living with various disabilities, LG is continuously developing and rolling out inclusive technologies and features. Among those currently offered on LG TV are audio-to-text captions and a sign language screen that can be easily moved and resized whenever the user desires. There are also services available on LG TV that have been created specifically with elderly users and children in mind.
Sustainability is another integral element of LG TV and of LG’s vision. All LG TV products are shipped in boxes that feature one-color printing and have been made from biodegradable materials. The TVs themselves contain parts fabricated from recycled plastics. LG’s OLED TVs deserve special mention when it comes to sustainability, using a smaller number of components and offering greater recyclability than their LCD counterparts. Furthermore, since they do not require a backlight having fewer parts overall, there is less to recycle and dispose of.
Guided by its new vision statement “Sync to You, Open to All,” and a firmly held belief that “Life’s Good,” LG is and will continue to provide LG TV users with differentiated lifestyle experiences and exceptional customer value.
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By Aliaksandr Baranouski
While I have Sonos Beam gen2 connected to my LG 65C12LA via HDMI (eARC) I can’t select any other output device e.g. bluetooth headphones. I can technically select it in TV menu for like 5 seconds, and then output switched back to HDMI (eARC). Is it a bug or feature?
Thanks in advance!
By David Daul
My magic remote and my Roku remote stopped working for turning off power so I performed a factory reset after troubleshooting to get the remote working. I am now stuck at the 1st screen of the Factory Reset which says "Press the OK Button(wheel) on your remote." Well... this really stinks because the remote doesn't work!!! I have tried a USB mouse, a new magic remote, other LG Remotes with no luck. I have also tried using the button on the bottom of the tv. And, I contacted support which was just an exercise in redoing everything I had already tried... No Luck!!
This is a Nano Cell 55NANO81ANA which is basically just a big brick now since I cannot even use any of the inputs. Does anyone have a trick for getting past this initial screen???
Thanks for the help.
By News Reporter
The focal point for entertainment in many homes, the household television is often the centerpiece of the living room, where it typically maintains a significant presence. Knowing that a lot of people nowadays want something that blends in rather than stands out, LG has created an exciting, diverse range of TVs that delivers differentiated value and new spatial and interior-design freedom.
To showcase the unique value of its Lifestyle Screen products, LG is presenting an exclusive and stylish experience at CES 2023 in partnership with premium Dutch lifestyle brand, Moooi. At CES, LG and Moooi are once again teaming up to present a seamless and inspiring integration of technology, interior and lifestyle. The special CES exhibit also underscores LG’s respect for and understanding of the diverse needs and different priorities of today’s consumers; its innovative range of products offers something for everyone, no matter their interests or tastes.
Coming under the Lifestyle Screen umbrella, LG OLED Objet Collection models provide beauty and greater spatial and decorating flexibility, functioning as sophisticated interior objects that elevate the look and atmosphere of one’s abode.
The LG OLED Objet Collection Easel, for example, is ideal for those who want to bring a modern art gallery vibe to their living room. The TV, which – as its name suggests – resembles an easel used for painting or presenting art, can be installed leaning elegantly against the wall. In this way, the Easel itself looks very much like a piece of art displayed in a casual (but intentional) manner at a chic salon.1 LG OLED Objet Collection Easel also features a distinctive, movable cover finished with fabric by luxury Danish textile brand, Kvadrat. The TV’s design, though highly distinctive, blends in effortlessly with any style of home décor or color palette.
The Easel’s stylish sibling, LG OLED Objet Collection Posé works as a premium screen and furniture piece. The TV prioritizes flexible installation and ‘living space integration,’ adding style to any setting with a flowing but angular form featuring soft, rounded corners and clean lines. Additionally, Posé is relatively simple to move from one place to another,2 a benefit that makes it easy for users to change up their space whenever the mood takes them. And when it is not being used for watching movies or shows, the TV can be switched to Gallery mode, which transforms the screen into a digital canvas for showcasing stunning works of art.
Visitors to LG’s booth at CES will also be able to see the company’s brand-new Lifestyle Screen product, the Transparent OLED screen. A fitting way to celebrate a decade of LG OLED innovation, the transparent screen represents the pinnacle of display technology. The futuristic product offers new, lifestyle-enhancing experiences and a level of interior design and installation freedom that has simply never existed – until now.
The transparent glass screen of the Transparent OLED screen provides a sense of openness, while its bentwood base brings an element of the natural world indoors. Setting itself apart from conventional TVs, the screen matches any interior style and can be placed wherever the user wishes, even in the middle of the living room or right in front of a window. Going ‘beyond the screen’, the Transparent OLED screen also offers a new type of user experience with its transparent gallery mode – showcasing art that seems to interact with the surrounding space. And in black mode, the TV provides the ultimate OLED viewing environment, no matter where it is installed or the type of content it is displaying.
Another product in the Lifestyle Screen family, LG OLED Flex is a “one screen fits all” solution that ‘bends’ to the user’s needs. In addition to the superb picture quality and fast response time of LG’s OLED display tech and diverse features for content viewing and gaming, the Flex boasts a bendable screen that can be easily adjusted from completely flat (ideal for watching movies and TV programs) to a spectacular 900R curvature (perfect for immersive gaming).
A display companion for the home, LG StanbyME can be easily taken from room to room thanks to its moving stand design. This versatility, along with a built-in battery that delivers true cordless freedom, means LG StanbyME can be placed wherever – and be used for whatever – one needs.
Each of the unique Lifestyle Screen products on show at CES illustrates the advanced technological and design capabilities that have secured LG its well-earned reputation as a global lifestyle innovator and leader in the continuing evolution of household TV. LG Lifestyle Screen products have received Best of Innovation Awards being recognized for the technological and design excellence of lifestyle solutions.
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1 Angle of Leaning Install can be adjusted to a maximum of 5˚. This is an approximate figure and an exact 5˚ angle is not guaranteed. Leaning Install requires wall mount installation.
2 Wall mount installation possible by detaching TV from stand base.
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I moments ago was watching the linked youtube.
Highest resolution on my desktop 1080p
Highest resolution offered on my LG CX (whether wired or wireless) 360p.
Desktop and LG tv are about 8' apart. Using same wifi/router (connected to 1gig/1gig fiber). LG tv fully updated.
Any idea why LG youtube app is so terrible?
Thanks for any advice.