By News Reporter
Fueled by its unwavering commitment to putting a warm smile on the faces of people from all walks of life, LG is constantly innovating to reimagine and reshape their future so that they can live better through an inclusive society and flourishing environment.
To inspire and collaborate with the like-minded innovators responding to the world’s most imminent challenges with their novel ideas, in September, LG opened up applications for its first-ever LIFE’S GOOD AWARD.
True to its name, this challenge solicited innovative solutions aligning with LG’s goal of creating a Better Life for All in two areas: Innovation for the Planet, which targets solutions that help preserve and repair the environment, and Innovation for People, solutions that prioritize safety, usability and accessibility for users of varying abilities and disabilities.
This initiative was the perfect opportunity to build on LG’s philosophy of open innovation, as it brought together over 334 creative minds from 61 countries of the globe to share their potentially world-changing ideas. With entrants competing against a one-in-a-hundred chance, this challenge showed just how many brilliant minds resonate with LG’s vision for a sustainable world, no matter where they hail from.
The successful culmination of the link hidden, please login to view applications shines a bright light on the new direction LG is headed to adopt more sustainable business practices. The company is now turning its attention to widening the platform of opportunities and resources to invite people from all backgrounds to join its virtuous cycle of positive impact.
Adding even more expertise and fairness to the award is B Lab Korea, a non-profit with ample know-how in measuring and certifying a business’s social impact, which in partnership with LG has been tasked with evaluating applications based on their impact, innovation and feasibility – LG’s own criteria for innovations for a better life.
For the fairest, most knowledgeable evaluation process, LG enlisted the help of respected academics across various industries to join its executives on the judging panel, dubbed the Life’s Good Committee. This diverse talent pool of budding innovators, entrepreneurs, business professionals and renowned scholars perfectly demonstrates how society can come together as one to pave a better future for the people and their planet.
The grand finale will be held in January, with the three finalists set to be announced at CES® 2023 and final pitches to be made in the following weeks. Although the end is in sight for the inaugural innovation challenge, LG’s collective journey towards a Better Life for All will continue for many years. With a commitment to ensuring Life’s Good in everything it does, LG continues to foster new possibilities for society and the planet.
To keep up to date with the latest news, stay tuned to the .
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By News Reporter
In this installment of On the Job, we go inside LG’s ESG department and take a look at how they’re promoting excellence in ESG.
In recent years, companies like LG have been incorporating environment, social and governance (ESG) factors into their business strategies and operations since an awareness of the need for ESG in business has become much bigger. As a responsible corporate citizen itself, LG recognizes the importance of applying ESG practices to its day-to-day operations if it wants to achieve its ambitious goals.
With this in mind, the company enlarged its ESG department early this year to carry out its mid-to-long-term ESG vision and strategic tasks. The extended department is responsible for leading the ESG Committee which meets twice a year to deliberate and decide on the company’s overall ESG management activities in detail.
To inspire greater transparency when it comes to ESG communications, LG’s ESG department publishes an
link hidden, please login to view to clearly outline the company’s achievements, goals and plans to its external stakeholders. This year, LG thought its 2022 edition would be the perfect opportunity to unveil its sustainable vision of a Better Life for All, under which the company is expanding the scope of its sustainable practices to create a better life for not only its customers, but for its employees, suppliers and the environment as well.
To carry out this vision, the company launched which shines a bright light on the company’s six commitments by facilitating carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture and accessible products and services.
One aspect the department is focused in on this year is ensuring all LG employees are on the same page when it comes to the company’s overarching efforts and goals. “In order to strengthen ESG management, all employees and stakeholders should have a high level of understanding of ESG,” said Hong Sung-min, head of LG’s ESG Department.
To get the job done in the timeliest manner, the department institutionalized a mandatory training program for all LG employees. This 30-minute online learning video session introduces the meaning and importance of ESG, LG’s mid-to-long-term plan and the six commitments we have committed to as one. The session was first rolled out to Korean employees on mid-November and was then expanded to employees working at its global offices two weeks later.
The learning session has already received an overwhelming response from LG employees in Korea. “One employee stated that the video lecture explained the company’s ESG vision and commitments clearly so that everyone could understand, and that it was a great opportunity to think about how it applies to his work,” remarked Kim Eun-gyeong, an associate of the ESG department.
To build an inclusive organizational culture, LG is making a conscious effort to carry out ESG activities with employees, with the ESG department actively collecting and applying ideas and feedback from employees. As a result, earlier this year, the company challenged its employees to come together in the collective journey towards circularity by using reusable cups at its headquarters buildling, LG Twin Towers, in Korea. By eliminating the use of paper cups in the office, the company expects to reduce 11 tons of greenhouse gases every year. The company even installed easy-to-use tumbler washers as well as ice makers in office lounges to make the transition easier.
LG Electronics North American headquarters campus located in Englewood Cliffs, New Jersey,
awarded by the U.S. Green Building Council with the 2021 USGBC Leadership Award for its LEED Platinum distinction.
The company also has an ESG Council, overseen by the CFO, that is held quarterly to discuss the direction of ESG management activities as well as the progress and improvement of specific tasks. Made up by decision makers from across various departments, including strategy, planning, energy, human resources, purchasing, R&D and marketing, the council discusses tasks necessary to achieve the company’s ESG goals, such as the use of renewable energy, measures to respond to greenhouse gas emissions in the supply chain, the establishment of diversity and inclusion policies as well as improvement of governance structure.
To go above and beyond, LG aims to strengthen its ESG management next year by expanding the number of eco-friendly elements utilized throughout the entire life cycle of household appliances, ranging from production and use to recovery and recycling. The ESG department has even recently set up ‘Eco-Friendly Supply Chain’ and ‘Eco-Friendly Packaging Strategy’ task teams to promote a leading circular economy.
Going forward, LG’s forward-thinking ESG department hopes to emphasize the authenticity of its ESG practices by establishing specific plans that help implement its commitments and realize its ESG vision, based on external environmental analysis and internal business analysis while ensuring to disclose all related information to its various stakeholders for a level of transparency it can be proud of.
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By News Reporter
Company Offering LG Smart TV Owners Worldwide Opportunity to Watch
Acclaimed Apple TV+ Series and Films for Free for Limited Time Only
SEOUL, Dec. 2, 2022 — LG Smart TV owners in over eighty countries will gain access to three months of Apple TV+ for free, supplying them with popular, award-winning content to enjoy over the holidays.1 Starting this week, the promotion is available to new Apple TV+ subscribers and applies to all compatible 4K and 8K LG Smart TV models from 2018 to 2022 running webOS 4.0 to webOS 2022. To redeem this offer, users must access the Apple TV+ app via a compatible LG Smart TV and follow the redemption instructions.2
With Apple TV+, LG Smart TV owners can enjoy premium Apple Original drama and comedy series, feature films, documentaries, and kids and family entertainment, including this year’s Oscar Best Picture winner “CODA,” record-breaking Emmy Award winner “Ted Lasso,” holiday musical comedy “Spirited” and hit series such as “Bad Sisters,” “Slow Horses” and many more, as well as live sports, beginning with “Friday Night Baseball” and Major League Soccer matches coming in February 2023. After its launch in 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 280 wins and over 1,200 awards nominations.
LG Smart TVs leverage cutting-edge picture and sound technologies for stunning home entertainment experiences. The company’s industry-leading TVs employ Dolby Vision IQ and Dolby Atmos enhancing the immersive home entertainment experience, especially when streaming the Dolby mastered Apple TV+ titles.
To add even more convenience to the viewing experience provided by LG Smart TVs supporting webOS 4.0 or higher, viewers can use LG Magic Remote to point, click and scroll the app’s interface and utilize its built-in microphone to search, discover and start watching the high-quality content featured on Apple TV+ via simple voice commands.3 What’s more, webOS 22 supports personal profiles to deliver to each individual their own personalized viewing experience.
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1 Start date may vary by region. Offer ends January 31, 2023. Promotion applies to countries where Apple TV+ is available. Please check local details at
link hidden, please login to view.
3 Voice command available in twenty-two languages.
Good evening all,
Via WebOS, i have tried to download an .avi file but i got a message similar to "Downloading file is not supported" from the browser.
I would like to find a way (via another app, via an external device or whatever) to download a media file into my TV or USB drive plugged-in. Then, I would like the TV to play that downloaded file.
Any idea how to do this ?
In other words, today, what I do:
- download a media file from the web with my computer (700mo)
- copy the media into an USB drive
- unplug the usb drive from my computer
- plug the usb drive into my TV
- play the media to watch it with my TV
I would like to avoid using my computer to watch my downloaded media on my TV.
My TV : OLED65C2
By News Reporter
In this installment of On the Job, we go inside LG Experience Informatics (EI) Task to look at how LG leverages data analysis to uncover hidden needs and create personalized customer experiences that improve everyday life
Hyper personalization is the new must. In this era, consumers are much more evolved in terms of their engagement with brands and are seeking products that can adapt to their individual needs and offer user experiences that suit their unique preferences and lifestyles. With LG Object Collection, which presents a range of chic, customizable living solutions that can elevate any home décor, and LG ThinQ UP Appliances, which allow users to select and add convenient, new features and functions, LG is at the forefront of the personalized appliance trend.
When creating personalized products or services, it is crucial to first discover customers’ unvoiced needs – and this is where data collection and analysis are so important for a lifestyle innovator like LG. To enhance its capabilities and efficiency in this area, the company established Experience Informatics (EI) Task, a dedicated unit that uses large-scale quantitative analysis to thoroughly assess a diverse range of customer experience data. EI Task is enabling LG to better predict future purchasing intentions and gain greater insight into the lifestyles and needs of its customers.
Recently, EI Task received a significant boost to its operations with the introduction of the Lifegraphy system which provides customer insights through customer-centric data structures and interpretation algorithms developed based on years of customer research experiences. Lifegraphy enables its users to comprehend customer experiences from multiple angles and flexibly explore customer needs by converting abstract concepts, including customer values and lifestyle, into numerical data.
Before the invention of Lifegraphy, the task of understanding customers and uncovering what they really want was handled by LG personnel proficient in data analysis and statistics. Unfortunately, the considerable time and effort required to complete their research made it difficult to keep up with fast-changing industry trends and customer tastes. Moreover, challenges in sharing and interpreting data collected by different divisions and projects brought further inefficiency to the overall process.
But now, thanks to the advent of the Lifegraphy system, any business unit or group within LG can accurately analyze customer data without requiring an expert team of analysts or statisticians to do so. As such, they can establish the initial design and marketing direction for new products much faster than before, meaning a shorter development period and more precise targeting of specific consumer segments. Another advantage of Lifegraphy is that, because it lessens the impact of personal opinions, the results it provides are more objective and, therefore, more reliable.
Lee Kun-woo, lead of LG EI Task
“The Lifegraphy system was designed based on a belief that, if data collected from extensive research become a tool and was used continuously by many people, it would contribute to developing products and services that offer better customer experiences,” said Lee Kun-woo, lead of EI Task.
Many experts involved in creating this efficient system faced numerous challenges and obstacles along the way. The biggest problem to solve was how to visually express the digitized, abstract concepts the system delivers in a way that any employee could easily understand.
Noh Eun-young, a specialist at LG EI Task
“There were people who insisted on providing the collected data as-is, but we spent much time and effort to persuade and explain to them the importance of presenting data in a way that actually helps LG employees understand target customers,” said Noh Eun-young, a specialist at LG EI Task. “No matter how much data we have, it is meaningless if we cannot interpret it accurately, and that’s exactly what Lifegraphy helps us do.”
LG’s newly introduced MoodUP refrigerator is an example of a successful product conceived with assistance from the Lifegraphy system and perfected by the talented designers at LG. The refrigerator boasts LED doors that can change color to match users’ moods or preferred decorating palettes – without the cost and hassle of having to physically replace the actual panels. Through the LG ThinQ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower, and instantly apply their new selection whenever the mood takes them.
Thanks to the convenient, effective Lifegraphy system and the endeavors of those who designed and use it, LG is bringing exciting, new innovations to the home appliance space and taking the personalized customer experience to a whole new level.
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