The Importance of Protecting the Planet in 3D
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By News Reporter
What’s it like to live on Rebbenesøya – a remote Norwegian island more than 450 kilometers north of the Arctic Circle?
For Ann Eileen Lennert, an environmental anthropologist deeply passionate about nature, it’s both her sanctuary and workplace. There, she leads a kelp restoration project that explores the bonds between humans and the sea, finding purpose and peace along the way. Although her work often takes her far from her family, Ann has discovered that true connections can thrive – even across great distances.
Through a short documentary-style brand film, Ann’s story takes center stage in LG’s latest campaign, Radio Optimism, which highlights the meaning of genuine connections beyond superficial interactions in an era of growing disconnection.
We sat down with Ann to hear more about her life, her outlook and what “connectedness” truly means.
Q. It’s wonderful to meet you! Can you briefly introduce yourself?
I’m an environmental anthropologist studying how people connect and interact with nature – how that bond can inspire conservation, restoration and a shared sense of responsibility. That we care. My work often takes me to remote areas, like Rebbenesøya, where building community and motivation through these efforts is at the heart of what I do.
Q. LG’s Radio Optimism campaign focuses on connectedness. What drew you to this project?
At first, I thought of “connectedness” simply as staying close to my family while being physically apart. But over time, the idea expanded for me. It includes our connection to nature, to places and to one another.
That’s why the campaign felt so natural to me – it goes beyond superficial interactions and speaks to something much deeper. I honestly didn’t expect this emotional depth from a brand I typically associate with electronics. It was a pleasant and meaningful surprise.
Q. What do you value most in your relationships? What makes a connection truly meaningful, especially when time together is limited?
For me, nothing compares to face-to-face interactions – you can read body language, feel someone’s energy and connect on a deeper level.
I treasure relationships where, even after a long time apart, it feels like no time has passed once we’re together. That’s a real connection.
Family is especially important. Ours is small, and we live far from relatives, so we work hard to stay close, honest and emotionally present despite the distance.
Q. Being away from your children must be challenging. How do you stay connected with them?
It is hard, of course. But I deeply value the time we do spend together and try to keep our connection strong, even when we’re apart.
I involve my children in my work – whether that’s fieldwork, sailing or even free diving. Sharing these experiences helps us stay in sync and grow closer, even when I am away.
One of my favorite moments in the LG film was hearing the personalized song my children helped create through Radio Optimism. They mentioned many kind things of how they view me, not to mention my “embarrassing llama sweater” and “kelp earrings” – it was so sweet and funny, and a real reflection of how close we are as a family.
Q. Does music play a big role in your life?
Absolutely! Music sets the tone for our moods and memories. We have special playlists for things like summer holidays, and I often start my day with a happy song.
It’s amazing how a song can instantly transport you back to a specific moment in time and reconnect you to memories.
Q. If you could create a personalized Radio Optimism song for someone, who would it be?
I’d love to create one for my mother. She’s a big music lover and is going through a tough time right now. A song would be a heartfelt way to support and connect with her.
I’d also make one for my children – something playful about our shared memories, maybe even teasing them a little about who should take out the trash or empty the dishwasher. I believe in celebrating small, joyful moments however we can.
Q. Your optimism really shines through when you talk about your work and family. How do you nurture it?
I’ve been called a “ray of optimism”, and I think it comes from spending time in nature – and sharing those moments with my family.
Nature teaches you perspective, humility and awe. And living in a close-knit community like Rebbenesøya helps too. My neighbors are kind, and there’s a deep sense of mutual care. We look out for one another.
Even on difficult days, I look for what I call a “positive prize” – something small to lift me up, whether it’s cooking, listening to music or simply going for a walk.
Q. What’s next for you? Any projects or plans you’re excited about?
I want to continue exploring how connecting with nature and participating in citizen science activities can change people’s perceptions and care towards the environment. One of my biggest dreams is to establish underwater gardens, inspired by Korea’s Haenyeo! Learning from their wisdom and exploring what might be possible even in places like the Arctic Circle would be incredibly exciting.
This kind of work fuels me. It’s all about rebuilding our bonds and creating meaningful connections: with people, with nature and with a common goal. I believe this can create new values, experiences and memories, and I want our children and grandchildren to have these memories and connections too. That’s where I find happiness and motivation.
Life’s Good when we’re connected with a song.
Watch Ann’s story come to life in the Radio Optimism film (
link hidden, please login to view), and create your own personalized song for someone special at . # # #
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By News Reporter
A “Better Life for All” is only possible when we take care of the world we share – a belief that drives LG’s ongoing commitment to environmental stewardship. As part of this mission, LG has unveiled the fifth installment of its “LG Endangered Species Series” on its iconic Times Square billboard, this time highlighting species across North and South America that are facing serious challenges.
Throughout 2024, LG has used its high-profile digital display to showcase the beauty and significance of some of the world’s most vulnerable creatures. Previous campaigns have featured the
link hidden, please login to view, , sea lion and red wolf, bringing them to life through breathtaking 3D visuals. These stunning representations serve as a reminder of the importance of preserving nature’s delicate balance.
The latest addition to the series, released on February 18, features the monarch butterfly – an iconic species whose seasonal migration between southern Canada and Mexico has been increasingly disrupted by changing environmental conditions. This striking visual underscores the importance of habitat preservation and responsible stewardship of natural resources to help safeguard the future of these delicate creatures.
Looking ahead to 2025, LG is deepening its commitment by becoming the official partner of , a new nature documentary series by NBC. With one of the most ambitious production budgets in the history of natural history documentaries, this series explores the lives of remarkable species across the continent. Narrated by Academy Award winner Tom Hanks and featuring a soundtrack by legendary composer Hans Zimmer, The Americas promises to be an awe-inspiring storytelling experience.
As part of this partnership, LG will bring several species featured in The Americas to life on its Times Square billboard, using cutting-edge 3D technology to highlight their extraordinary beauty. Additionally, LG and NBC are launching the “LG Wonderbox Showcase 2025” competition, inviting U.S. university students to creatively express their vision for a thriving, sustainable future through original animation. Winners will receive scholarships of up to USD 25,000, mentorship from top creatives and the opportunity to have their work displayed on one of the world’s most famous digital billboards.
Beyond digital engagement, LG continues to support real-world conservation efforts through community-driven initiatives. Last summer, the company to encourage fans to contribute to wildlife conservation programs. Those who participated received a plush animal and an adoption certificate as a token of appreciation for their support of habitat restoration and endangered species research.
Through these initiatives, LG is combining technology, storytelling and creativity to inspire collective action in support of a more sustainable future. By working with leading organizations and encouraging the next generation to get involved, LG continues to demonstrate its commitment to a world where people and nature can thrive together. With each campaign, partnership and innovation, the company reaffirms its vision for a “Better Life for All” – one where future generations can enjoy the beauty and diversity of our planet for years to come.
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By News Reporter
Celebrated annually on June 5, World Environment Day presents a vital opportunity to raise awareness about environmental issues and take action to protect our planet. This year, LG offices around the world participated in tree planting initiatives, engaging with local communities to create a better environment for all.
LG Singapore kicked off its activities this June with a tree planting event that brought together employees and environmental enthusiasts under the
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More than seventy employees gathered at Camp Road to plant 50 trees in the cosy Tanglin area. The seven species planted included the dwarf powder puff tree, batoko plum tree, pink kopsia tree, white chempaka tree, frangipani tree, spicate eugenia tree and the river tarenna tree. These species play a vital role in enhancing Singapore’s ecosystem and natural landscape.
Employees eagerly rolled up their sleeves to dig plots and transfer saplings to their new homes, working together with a shared purpose to contribute to the local community. Welfare packs were given to the participants to ensure that everyone stayed hydrated during the planting session.
LG’s tree planting efforts contribute to broader environmental goals, such as combating climate change and preserving biodiversity. By taking action at the local level, LG Singapore demonstrates its commitment to worldwide sustainability efforts and a greener future for generations to come.
Joining in on the action, LG Argentina hosted a tree planting activity as part of the company’s voluntary corporate social responsibility (CSR) activities. For the second consecutive year, LG Argentina participated in the Plantarse Urban Forests Program, leading local environmental initiatives. The partnership has already seen more than 750 trees planted, representing an estimated CO2 reduction of 145,000 kilos.
is an organization that promotes sustainability and cultural change through a combination of approaches, themes and funding sources to address social and environmental issues.
Thirty-five LG volunteers ventured to an ecological reserve to recreate the area’s original ecosystem. This activity is one of many environmental and CSR initiatives that LG conducts in collaboration with numerous non-governmental organizations such as Plantarse and .
LG Argentina also took part in native forest regeneration efforts in Pampa de Achala, Córdoba, planting 125 trees. Dominated by the endemic Tabaquillo species, these high altitude forests required participants to trek up the mountain with tools, plants and irrigation systems.
Last but not least, LG Vietnam planted trees at a local university to show the company’s dedication to ‘Life’s Good’ and making the planet a better place for all.
Aligned with the company’s global environmental strategy, LG Vietnam planted 50 saplings at Hutech University’s Hitech Park Campus, with the participation of LG employees and students. Each tree will provide shade and cleaner air for students, symbolizing a promise to foster a greener and healthier environment for the younger generation to develop. This meaningful activity not only embodies the ‘Life’s Good’ commitment, but it also helps to enhance the engagament of the company and the youth.
LG offices worldwide remain steadfast in their commitment to positively impacting the environment through a variety of activities. Stay tuned to the to learn more about LG’s diverse activities around the world and how the company’s employees contribute to a better future.
Contributed by LG Singapore, LG Argentina and LG Vietnam
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By News Reporter
In the belief that environmental sustainability is the key to unlocking a brighter future for all, LG has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting CSR project in association with the ‘Yalla Green’ campaign earlier this year, with the aim of promoting energy efficiency and contributing to a greener tomorrow.
Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution lineup. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions.
Ken Jeong, managing director at LG Saudi Arabia
With Shaker, a local distributor of international home appliance brands and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which aims to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment.
The company’s planting events have been well received by LG employees and volunteers, who have participated in large numbers. The initiative not only supports community development but also educates customers on the best energy conservation practices. The company’s commitment in aiming to make both small and large actions for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future.
With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of cooperation in creating an eco-friendly future.
LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world.
Contributed by LG Saudi Arabia
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By News Reporter
Trees are vital. There is no denying how trillions of trees around the world are central to all life on Earth. Not only do Mother Nature’s skyscrapers provide clean, fresh air and cozy habitats to thousands of living species, but they also help us combat climate change and preserve biodiversity for many decades to come.
In ensuring that this legacy can be passed onto future generations, LG Indonesia signed a Memorandum of Understanding (MoU) with the Conservation of Natural Resources Jakarta to celebrate their 32 years of operation in Indonesia. For this purpose, the company pledged to plant 32,000 trees across Jakarta, Kalimantan and Sumatra by April 2023.
Jay Jang, director of marketing and relations at LG Electronics Indonesia,
shaking hands with Abdul Kodir, head of the Conservation of Natural Resources Jakarta
This initiative sheds light on LG’s commitment to environmental sustainability in Indonesia in the same fashion as the company’s eco-friendly solutions, products and technologies, including their energy-saving inverter technology, which helps customers achieve a more eco-conscious lifestyle by improving energy efficiency. Incorporated into a wide range of household appliances, such as refrigerators, washing machines and air conditioners, this cutting-edge inverter provides users with peace of mind as they are able to easily manage their ecological footprints.
However, LG’s efforts toward environmental sustainability extend well beyond the tree-planting initiative. The company’s technological interventions also complement its commitment to reach carbon neutrality by 2030, through the minimization of carbon emissions and footprints across the overall process, from production to disposal.
LG is endlessly passionate about raising global awareness of environmental sustainability, not only through its technological innovation and world-leading products but also by implementing various environmental interventions designed in order to make life better for people of all backgrounds and localities.
Contributed by LG Indonesia
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