By News Reporter
In the belief that environmental sustainability is the key to unlocking a brighter future for all, LG has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting CSR project in association with the ‘Yalla Green’ campaign earlier this year, with the aim of promoting energy efficiency and contributing to a greener tomorrow.
Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution lineup. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions.
Ken Jeong, managing director at LG Saudi Arabia
With Shaker, a local distributor of international home appliance brands and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which aims to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment.
The company’s planting events have been well received by LG employees and volunteers, who have participated in large numbers. The initiative not only supports community development but also educates customers on the best energy conservation practices. The company’s commitment in aiming to make both small and large actions for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future.
With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of cooperation in creating an eco-friendly future.
LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world.
Contributed by LG Saudi Arabia
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By News Reporter
Trees are vital. There is no denying how trillions of trees around the world are central to all life on Earth. Not only do Mother Nature’s skyscrapers provide clean, fresh air and cozy habitats to thousands of living species, but they also help us combat climate change and preserve biodiversity for many decades to come.
In ensuring that this legacy can be passed onto future generations, LG Indonesia signed a Memorandum of Understanding (MoU) with the Conservation of Natural Resources Jakarta to celebrate their 32 years of operation in Indonesia. For this purpose, the company pledged to plant 32,000 trees across Jakarta, Kalimantan and Sumatra by April 2023.
Jay Jang, director of marketing and relations at LG Electronics Indonesia,
shaking hands with Abdul Kodir, head of the Conservation of Natural Resources Jakarta
This initiative sheds light on LG’s commitment to environmental sustainability in Indonesia in the same fashion as the company’s eco-friendly solutions, products and technologies, including their energy-saving inverter technology, which helps customers achieve a more eco-conscious lifestyle by improving energy efficiency. Incorporated into a wide range of household appliances, such as refrigerators, washing machines and air conditioners, this cutting-edge inverter provides users with peace of mind as they are able to easily manage their ecological footprints.
However, LG’s efforts toward environmental sustainability extend well beyond the tree-planting initiative. The company’s technological interventions also complement its commitment to reach carbon neutrality by 2030, through the minimization of carbon emissions and footprints across the overall process, from production to disposal.
LG is endlessly passionate about raising global awareness of environmental sustainability, not only through its technological innovation and world-leading products but also by implementing various environmental interventions designed in order to make life better for people of all backgrounds and localities.
Contributed by LG Indonesia
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By News Reporter
In many places around the world, daily life is now spent primarily within the safer confines of home. One of the byproducts of this new homebound lifestyle is that there is more time to contemplate important topics, such as what can we do to make the world a better place? When we consider how to ensure a good future for the planet and its inhabitants, sustainability is likely one of the first words that comes to mind. But what exactly is enough sustainability and how do we get there?
Sustainability is commonly used to refer to a broad range of activities and initiatives geared towards maintaining the health of the environment and promoting a lifestyle more in balance with nature. However, it is not something that can be achieved through focusing on any one area, or through the efforts of any one person. Sustainability requires everyone to play their part and reassess – and in many cases, change – the way they live, work and play.
As a leading consumer electronics manufacturer, LG has long been a proponent of doing right by the consumer and the planet, an approach that can clearly be seen in its latest home entertainment products, including its acclaimed OLED TVs. Sustainability is factored into every stage of LG OLED TV’s lifecycle, from product development to manufacturing and usage and even disposal.
The company’s next-generation TVs use panels that have received Eco-Product recognition from Swiss-based SGS Société Générale de Surveillance SA, a respected provider of testing, inspection and certification services based in Geneva.1 SGS found LG OLED panels to be particularly strong in key evaluation categories covering the lowering of indoor air pollutants, the reduction in the use of hazardous substances, and recyclability.
LG OLED’s “eco” credentials are largely the result of its unique, self-lit display technology, which also enables the pixel-level dimming so crucial to the TVs’ superior picture quality. As it does not require a backlighting structure, LG OLED uses fewer components (mostly made from plastics, one of the major causes of environmental problems) than LED-LCD TV and emits less indoor air pollutants.
Indoor air quality also can be a concern about any electronic devices because of the potential health issues that volatile organic chemicals (VOCs) released into the air may occur when heat is generated. Total VOC emissions from an LG OLED panel is less than 50 percent of a typical LCD TV panel and unlike some high-end LCD products, LG OLED TV panels do not use any components containing hazardous substances such as cadmium and indium phosphide.
The panels also offer excellent resource efficiency and a comparatively-high recycling rate, all of which speaks to LG’s consistent and wide-ranging efforts to increase sustainability at all points of its products’ journey.
Not only is LG OLED TV better for the environment and indoor air quality, but protects consumers’ eyes as well. With people spending more time in front of their TVs in the social distancing era, instances of eye strain and fatigue have been on the rise. In a survey conducted by YouGov on behalf of Fight for Sight, more than a third of all respondents said that their eyesight had worsened in recent months.2
Where watching the TV is concerned, screen flickering and the emission of blue light are the main culprits for eye-related issues. Screen flickering is known to cause eye fatigue and headaches, and after prolonged exposure, even diminished vision, while blue light can lead to disruptions in sleep patterns, eye strain, dry eyes and feelings of exhaustion. With LG OLED, neither flickering nor blue light is a problem.
Thanks to their advanced OLED panels, LG OLED TVs have been certified low blue light by TÜV Rheinland and flicker-free by Underwriters Laboratories (UL). What’s more, the company’s latest OLED lineup boasts the world’s first Eyesafe-certified TV panels, which meet the low blue light emission requirements of the US-based health standards agency. In tests conducted by Eyesafe, LG’s OLED panels emit approximately 50 percent less blue light than similarly-sized premium LCD TV panels.
When it comes to immersive home entertainment experiences, sound quality is just as important as picture quality. LG OLED TVs are not the only “eco” products considering the planet and consumers. LG’s latest audio solutions that deliver dynamic, realistic sound, demonstrate the same focus on sustainability that can be seen in its next-gen TVs.
LG’s 2021 soundbars use recycled materials such as resin for the outer cases of many of the models while some models feature jersey fabric made from recycled PET bottles and have been certified as meeting the Global Recycled Standard.3 In fact, many of LG’s soundbars have received UL 2809 Environmental Claim Validation Procedure (ECVP) for Recycled Content, an assurance to consumers that these products are indeed as environmentally responsible as advertised.4
In another measure to reduce environmental impact and waste, LG has adopted earth-minded packaging for the entire lineup. Using mainly recycled molded pulp, and greatly reduced quantities of EPS foam and plastic, the packaging has earning Eco Product certification from SGS.5 As such, the soundbars have been assessed by SGS to have minimal environmental impact, emitting less air pollutants, containing few hazardous substances and providing a high degree of recyclability. What’s more, the packaging is designed in an “L” shape so more soundbars can fit in a typical delivery truck, lowering CO2 emissions.
For home entertainment products that take both consumers’ and the environment’s health into consideration, LG continues to lead the way with a commitment as unwavering as its resolve to deliver the most immersive home entertainment experience possible.
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1 According to SGS Eco Product Certification ECO/18/CEBEC/00003, OLED TV panels are recognized as Eco Products based on data showing they reduce the use of
hazardous substances (Cd and InP free), reduce indoor pollutants (VOC) emissions from used phase and are excellent in resource and recycling efficiency.
2 Online poll of 2,021 respondents conducted by YouGov on behalf of Fight for Sight in November 2020.
3 Models SP7Y, SP2W, G1.
4 Models SP11RA, SP9YA, SP8YA, SP7Y, SPD7Y, SP2W.
5 Models SP11RA, SP9YA, SP8YA, SP7Y.
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By News Reporter
The foundation of the fast-growing field of behavioral economics is that small changes lead to big results. In the Harvard Business Review, professors John Beshears and Francesca Gina write that “changes need not involve a lot of time and effort to implement; in fact, very simple adjustments can produce powerful benefits for individuals and organizations.”1
To encourage consumers to make small changes to achieve a common goal, LG a sustainability-focused online campaign #CareForWhatYouWear which has to date achieved 100 million cumulative views on LG Electronics’ YouTube channels over the globe including United Kingdom, France, Germany, Spain, Italy, and so on.
The campaign reflects LG’s ESG philosophy and leverages the company’s global presence to deliver a message of hope and sustainability to consumers world over. The
link hidden, please login to view that introduces the campaign shows the significant environmental impact of disposable fashion and the growing volume of clothing being thrown away every year after very little use – 5.8 million tons in Europe alone.2
Most importantly, the video highlights how consumers can play a part in improving the situation by taking better care of the clothes in their care, recycling old garments instead of discarding them and passing on unwanted items to others who will make use of them.
LG’s range of laundry solutions, including washing machines, dryers and the Styler, can extend the lifespan of garments, cleaning and refreshing with thorough yet gentle care that minimizes fabric damage.3 The #CareForWhatYouWear campaign invites consumers to join the sustainable clothing movement and share how they keep their favorite items of clothing looking great season after season.
As part of this campaign, LG is also collaborating with NET-A-PORTER, a leading online luxury fashion retailer, to offer a limited-edition line of stylish, environmentally-responsible clothing. Made from highly durable, machine washable materials, the collection was designed to be easily cared for at home without the need for dry cleaning’s harmful chemicals.
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2 “Textiles and the environment in a circular economy.” European Environment Agency, 2019.
3 Washing machine: AI DD provides 18 percent more fabric protection to help extend the lifespan of clothing. Tested by Intertek in March 2019, comparing Cotton cycle with 2kg of underwear to LG’s conventional Cotton cycle (F4V9RWP2W vs. FC1450S2W). AI DD available for three cycles (Cotton, Mixed Fabric, and Easy Care). Dryer and Styler: Using LG’s low temperature heat pump technology, LG DUAL Inverter Heat Pump Dryer and Styler help protect clothes from damage. Results may differ depending on load composition and environmental factors.
By News Reporter
LG Electronics is committed to taking systematic action across its diverse business portfolio to achieve net-zero carbon emissions from all of its operations by 2030. Expanding its eco-friendly businesses such as electric vehicle (EV) components and solutions as well as renewable energy business is a key part of this strategy. To better understand why LG and other forward-thinking companies are investing heavily in ESG, it’s important to first understand at what we’re facing.
Extreme weather conditions and climate-related natural disasters are on the rise all around the world. Reports warn that sea level will rise by 30 centimeters by 2100, with even more rise caused by land ice melt.1 Unprecedented monsoon rains in Pakistan last year caused devastating floods in Karachi that left hundreds of thousands of people homeless. In Australia, bush fires raged for months due to soaring temperatures and drought whereas in California and the western half of the United States, more than 8,000 wildfires laid waste to the natural environment and drove thousands from their homes.
And it’s not only homo sapiens that are under attack. According to the United Nations Intergovernmental Panel on Climate Change (IPCC), 20 to 30 percent of all species will be at risk of extinction if the current average global temperature rises by 1.5 to 2.5 degrees Celsius. A staggering 40 percent will become extinct if the temperature rises by an additional four degrees Celsius. With their habitats gone, many animals will simply be unable to survive, which won’t bode well for even for the species that manage to dodge extinction.
The world’s nations are working together to slow the advance of climate change, with key examples of this cooperation being the 1997 Kyoto Protocol and the 2015 Paris Agreement. While the former involves mostly developed nations and focuses solely on the reduction of greenhouse gases, the latter is notable for bringing together both developed and developing nations and recognizing the need for financial support, technology transfer and operational transparency in the fight to reduce emissions globally.
The Paris Agreement aims to limit global warming to well below 2 degrees Celsius, preferably to 1.5 degrees Celsius, compared to pre-industrial levels. The agreement calls upon its signers to gradually reduce emissions of carbon dioxide, methane and nitrous oxide to ultimately achieve carbon neutrality by the second half of the 21st century. Carbon neutrality is a state where carbon dioxide emissions are effectively net zero, meaning the amount of carbon emitted is equal to that removed from the atmosphere. This will ultimately require the phasing out of fossil fuels and converting to 100 percent renewable and highly efficient energy sources.
Nations including Denmark, England, France, Hungary, New Zealand and Sweden have already enacted laws targeting the goal of carbon neutrality. Other developed countries such as the US, China and Japan, have not yet enacted relevant legislation but have announced specific goals pertaining to carbon neutrality, while South Korea’s leaders have outlined a plan to become net zero by 2050.
Not only nations but global corporations are also concerned about the environmental impact of their operations, as are their customers. Of the US-based companies that participated in the Deloitte Resource 2020 Study, about 75 percent reported that their customers expected renewable energy sources to account for a certain percentage of all business-related electricity usage. The study also found that approximately 77 percent of companies are now engaged in actively promoting the use of renewable energy, a trend that is expected to continue and grow in the coming years. More companies today are acknowledging that in order to secure long-term business viability and grow brand loyalty, it is essential to pursue a low-carbon future.
For its part, LG is growing its renewable energy business and has established 6.7MW PV power-generation facilities in South Korea, generating a combined 8,832MWh of solar energy in 2019 alone. That same year, LG started mass-producing the LG Solar Car roof for EVs, which can charge a vehicle’s battery using collected solar energy. LG is also contributing to the reduction of greenhouse gases through solutions that increase the mileage of electric and hybrid vehicles, and also via a wide range of residential and commercial solar power products.
In the process of broadening its portfolio to embrace a more eco-friendly business, LG Electronics expects to cut greenhouse gas emissions from manufacturing by 50 percent compared to 2017 by the end of 2030. LG Carbon Fund was established in 2017 to support the development of GHG-reducing technologies and solutions through the virtual cycle concept wherein all profits from LG Carbon Fund investments are funneled back into the effort to reduce greenhouse gases. LG is also an active participant in the Clean Development Mechanism (CDM) project, which seeks to curb harmful emissions through investing technology and capital in developing countries.
For its efforts, Corporate Knights’ recent 2021 Carbon Clean200 report ranked LG 13th among publicly traded companies with the highest level of eco-friendly management based on various factors such as reduction of carbon emissions during production of goods and services, usage of eco-friendly materials and conversion to alternative energy.2 LG was praised for its efforts in producing home appliances with first-class energy-efficiency ratings.
The next installment of this ESG series will take a look at LG’s wide ranging and innovative efforts to create more environmentally-compatible consumer and commercial products.
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