Celebrating a Milestone by Giving Back Trees to the Planet
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By News Reporter
2024 is a special milestone for LG Electronics in Australia and New Zealand, raising a glass to 30 incredible years of innovation, happy customers and serious growth. From humble beginnings as Lucky Goldstar back in 1994, LG Electronics Australia and New Zealand has come a long way, now established as a global consumer technology powerhouse, all thanks to the amazing support of customers and staff. From 24 staff members in 1994 to over 300 today, the LG Electronics Australia and New Zealand team dedication has been pivotal to the company’s growth.
Driven by innovation, LG’s 30-year journey has been packed with world-firsts and innovations across various industries. From IT products such as UltraWide and curved monitors that revolutionized the gaming industry, to the lightest laptop that made working on-the-go a breeze, and the smallest projector that turned any room into a home theater. And let’s not forget about LG TVs. LG’s leadership in OLED technology has brought breathtaking picture quality that delivers vibrant colors and perfect blacks. We’ve also been busy in the kitchen with the InstaView fridges that let you peek inside without opening the door, while UVnano technology brings a whole new level of hygiene to the home. And who could forget about our game changing TwinWash and WashTower designs that have made laundry day a whole lot easier.
At a celebratory event for LG employees, LG staff were brought together to reminisce about the company’s incredible 30-year journey in Australia and New Zealand. With a mission to make life better through technology, LG’s Life’s Good mantra – which originated in Australia in 1999 – perfectly captures the Aussie spirit, and the reinvigorated brand promise in “Life’s Good with Optimism,” showcases how positivity can help in embracing a brighter, more positive future.
The 30th anniversary celebration was a time to reflect on past achievements and look forward to the future with optimism. To commemorate three decades of success, LG organized a special event in Australia and New Zealand with activities designed to bring Life’s Good with Optimism amongst their employees to life. This included a video photo booth where staff could record messages and stories about what they’re feeling optimistic about. These personal reflections, focused on driving positivity among employees, were shared on social media with the hashtags #LifesGood and #OptimismYourFeed.
As a customer-focused brand, LG is a passionate champion of optimism. This celebration encouraged employees to participate in the global “Optimism your feed” social movement to infuse positivity across our social media feeds and create positive changes by being intentional with our activities both online and in the real world.
Overall, the 30th anniversary celebrations underscored LG’s dedication to fostering a culture of optimism and innovation in Australia and New Zealand, a physical example of actively bringing to life LG’s brand promise of Life’s Good.
Contributed by LG Australia
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By News Reporter
Celebrated annually on June 5, World Environment Day presents a vital opportunity to raise awareness about environmental issues and take action to protect our planet. This year, LG offices around the world participated in tree planting initiatives, engaging with local communities to create a better environment for all.
LG Singapore kicked off its activities this June with a tree planting event that brought together employees and environmental enthusiasts under the
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More than seventy employees gathered at Camp Road to plant 50 trees in the cosy Tanglin area. The seven species planted included the dwarf powder puff tree, batoko plum tree, pink kopsia tree, white chempaka tree, frangipani tree, spicate eugenia tree and the river tarenna tree. These species play a vital role in enhancing Singapore’s ecosystem and natural landscape.
Employees eagerly rolled up their sleeves to dig plots and transfer saplings to their new homes, working together with a shared purpose to contribute to the local community. Welfare packs were given to the participants to ensure that everyone stayed hydrated during the planting session.
LG’s tree planting efforts contribute to broader environmental goals, such as combating climate change and preserving biodiversity. By taking action at the local level, LG Singapore demonstrates its commitment to worldwide sustainability efforts and a greener future for generations to come.
Joining in on the action, LG Argentina hosted a tree planting activity as part of the company’s voluntary corporate social responsibility (CSR) activities. For the second consecutive year, LG Argentina participated in the Plantarse Urban Forests Program, leading local environmental initiatives. The partnership has already seen more than 750 trees planted, representing an estimated CO2 reduction of 145,000 kilos.
is an organization that promotes sustainability and cultural change through a combination of approaches, themes and funding sources to address social and environmental issues.
Thirty-five LG volunteers ventured to an ecological reserve to recreate the area’s original ecosystem. This activity is one of many environmental and CSR initiatives that LG conducts in collaboration with numerous non-governmental organizations such as Plantarse and .
LG Argentina also took part in native forest regeneration efforts in Pampa de Achala, Córdoba, planting 125 trees. Dominated by the endemic Tabaquillo species, these high altitude forests required participants to trek up the mountain with tools, plants and irrigation systems.
Last but not least, LG Vietnam planted trees at a local university to show the company’s dedication to ‘Life’s Good’ and making the planet a better place for all.
Aligned with the company’s global environmental strategy, LG Vietnam planted 50 saplings at Hutech University’s Hitech Park Campus, with the participation of LG employees and students. Each tree will provide shade and cleaner air for students, symbolizing a promise to foster a greener and healthier environment for the younger generation to develop. This meaningful activity not only embodies the ‘Life’s Good’ commitment, but it also helps to enhance the engagament of the company and the youth.
LG offices worldwide remain steadfast in their commitment to positively impacting the environment through a variety of activities. Stay tuned to the to learn more about LG’s diverse activities around the world and how the company’s employees contribute to a better future.
Contributed by LG Singapore, LG Argentina and LG Vietnam
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By News Reporter
Last month, Europe’s biggest football competition kicked off in Germany. With the final scheduled for July 14, LG offices around the world announced various promotions to give football fanatics an opportunity to experience every kick of the ball as if they were witnessing it in person, all from the sublime comfort of home.
As our office in the host country, LG Germany implemented various promotion campaigns and highlights to ensure consumers could live every world-class goal and line-breaking assist during the four-week celebration of ‘the beautiful game.’
On its socials, LG Germany raffled a CineBeamQ projector at the beginning of the championships, making private viewing with friends as immersive as it is memorable. And to let local sports fans enjoy every game to the fullest, the company also shared its Life’s Good Fan Snack recipe for half time. A new Life’s Good Fan Snack recipe is shared every month and can compliment other sport occasions like the championships.
For those who prefer watching sports on their TV – perhaps because live broadcasts provide replays of every major event and closer shots of the action – LG Germany offered several valuable promotions such as a national cashback campaign for selected LG TVs and soundbars, which replicate the stadium’s atmosphere in the living room, with up to EUR 5,200 cashback.
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LG OLED evo TVs have set new standards in TV processing technology, boasting unbeatable picture quality after years and years of pioneering innovation. In the same way, it takes over a decade of practice until a footballer can even think about turning pro, let alone being called up to the national team. So, who better to show off the prowess of LG OLED evo TV than German footballers Kevin Trapp and Niclas Füllkrug?
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Niclas Füllkrug not only enjoys watching the big game on his LG OLED evo TV but also entertains thousands of football fans sitting at home in front of their TV by scoring crucial goals for club and country, like his stoppage-time equalizer against Switzerland in the group stage. LG Germany is proud to work with exceptional footballers both on and off the pitch, celebrating the joy football brings to billions of people around the world during the European Football Championship.
And, before the championships even began, LG Germany’s football-related marketing activities were launched with a fantastic shirt raffle on its social media channels alongside an online store sales event, offering ten sets of tricots for sports clubs up for grabs.
With many European players being household names across the world, the excitement for the Euros extends far beyond Europe. Committed to ensuring customers enjoy the Life’s Good experience all year round, particularly during football season, LG Malaysia launched its Frenzy Bola Bola promotion in May. This initiative provided ample opportunities for locals to immerse themselves in the play by scoring some amazing deals on LG products.
In addition to major savings, customers could also win an exclusive trip to Europe and enjoy rebates of Touch ‘n Go eWallet credits upon purchasing selected LG products. These products include 2024 LG OLED TV, Soundbar, WashTower, Styler, InstaView refrigerator, CordZero vacuum, ARTCOOL air conditioner, and PuriCare Water Purifier and Air Purifier.
LG’s home entertainment lineups are fully equipped with innovative technology to ensure viewers feel like they’re living the action from kickoff to final whistle without leaving their home. Powered by unparalleled LG OLED technology, the company hopes consumers can cheer on their teams and believe that ‘Life’s Good’ when we can enjoy our greatest passions without limitations.
Contributed by LG Germany and LG Malaysia
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By Flavio_S
On LG OLEDs. You go on and disable SIMPLINK. Fine. But everytime you turn on your HDMI device it enables itself back again. This happens because they have disables two key features that were present in previous OSs, as you can see clearly here
link hidden, please login to view (they even put screencaps of the menus where you see the missing options in the 23) These functions are Auto Power Sync and Auto Device Detection.
Man updates are supposed to add functionalities not the other way around. It's very annoying to turn on your TV and have your AVR turn on without you wanting to.
Anyone found a solution for this problem?
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By News Reporter
Earth Day, observed annually on April 22, serves as an essential call to action for the preservation of our planet for future generations. LG is dedicated to promoting this cause through local initiatives, underlining the impact of every action in protecting our environment.
LG USA aims to foster a greater appreciation for our environment and promote sustainable practices, with the goal of instigating positive change and contributing to the long-term health of our planet. The company is actively seeking to make a real difference by inspiring the next generation of conservationists and addressing urgent issues such as the extinction crisis and climate change.
To reinforce its commitment to sustainability and environmental stewardship, and to reflect its ‘Life’s Good’ ethos, LG organized the ‘Life’s Good Earth Day Fair’ on April 22 at its Englewood Cliffs, New Jersey campus. This public event featured a range of activities emphasizing the importance of sustainable practices.
In collaboration with the National Wildlife Federation (NWF), the fair provided useful information on sustainable best practices and guidance on creating a Certified Wildlife Habitat® in living, working and recreational spaces.
A key component of the event was the e-Waste Drive, which,
link hidden, please login to view, provided attendees with the opportunity to responsibly discard unwanted electronics. Participants who brought e-waste for recycling were granted a ticket to join the campus activities.
LG also unveiled a new pollinator garden at its headquarters. The garden, which has been recognized as a Certified Wildlife Habitat® by the NWF, features native plants designed to attract a variety of pollinators such as bees, butterflies, moths and beetles. LG anticipates that this initiative will boost biodiversity, stimulate plant growth, enhance air quality and support wildlife. Attendees were encouraged to plant a flower in the garden, contributing to a healthier ecosystem.
Additionally, LG offered tours of the to students, teachers and local community members, showcasing its innovative technologies and sustainability initiatives. Visitors had the opportunity to participate in scavenger hunts organized by the NWF, enjoy food vendors and giveaways, and meet Ranger Rick® and NWF Naturalist Dave Mizejewski.
The Life’s Good Earth Day Fair is just one of LG’s initiatives to commemorate Earth Day. Last week, the company , showcasing content that highlighted some of the world’s most vulnerable and endangered as well as recovered species in need of ongoing protection. Beginning with the snow leopard and followed by the bald eagle, Galapagos sea lion and reindeer later this year, the series will portray each animal in stunning 3D that appears to be extending out of the actual display.
And, through partnerships with global edtech leader Discovery Education and the NWF, LG will host a K-12 educational series about vulnerable and endangered species. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. Educators and students may access the free, standards-aligned digital resources created with Discovery Education at .
In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that help provide consumers with significant savings through energy efficiency. As a , LG , showing the company’s commitment to helping U.S. consumers make energy choices that make a difference, from cutting household utility bills to reducing impact on the environment.
Contributed by LG USA
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