Yalla Green Campaign: Reforesting the Planet, One Tree at a Time
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By News Reporter
3D Anamorphic Animal Series Kicks Off Company’s
Local and Global Earth Day Activations
SEOUL, Apr. 17, 2024 — Heralding the arrival of Earth Day 2024, LG Electronics (LG) unveiled today a 3D anamorphic experience on its Times Square billboard in New York City highlighting vulnerable and endangered species. The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation focused on educating students K-12 on conservation initiatives.
3D Animals Overlook Times Square
Unveiling on its dynamic Times Square billboard, LG will introduce a digital out-of-home (OOH) campaign showcasing anamorphic content that will highlight some of the world’s most vulnerable and endangered and recovered species in need of ongoing protection. Different species will be highlighted throughout the year beginning today with the snow leopard, followed by the bald eagle, Galapagos sea lion and reindeer later this year. The series will portray each animal in a stunning 3D effect that appears to be extending out of the actual display.
Education Program Elevates Conservation Awareness
Through partnerships with Discovery Education and the National Wildlife Federation, LG will host a K-12 educational series about vulnerable and endangered species tied to the Time Square billboard series. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. LG will distribute curriculum materials aligned with educational standards to students and educators across the U.S. For additional details and opportunities to contribute to NWF’s
link hidden, please login to view. and programs, visit . Life’s Good Earth Day Fair
The LG Electronics North American Innovation Campus in Englewood Cliffs, New Jersey, is hosting the Life’s Good Earth Day Fair on April 22. Open to the public, the event will include a range of activities that highlight the importance of sustainable practices.
In collaboration with the National Wildlife Federation, the community fair will provide valuable information on sustainable best practices and guidance on establishing your backyard as a Certified Wildlife Habitat®.
In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that provide consumers with significant savings through energy efficiency.
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By News Reporter
Unveiled globally as a pivotal step in LG’s brand reinvention, the ‘Life’s Good with Optimism’ campaign is a vibrant celebration of a rejuvenated brand persona. Presenting a more dynamic and youthful brand identity, it encourages customers to approach life with optimism amid global uncertainty. LG has passionately aspired to share the revitalised brand philosophy and personify the essence of Life’s Good, while empowering people to find positivity in their everyday lives.
Following the
link hidden, please login to view, LG Australia celebrated the campaign with a series of media activities and a celebration with employees at its new Australian offices in Parramatta, Sydney. The company showcased how the recognisable Life’s Good slogan, first coined in Australia in 1999 as a reflection of the Aussie zest for life, inspires the next generation to embrace life with bravery.
LG collaborated with campaign ambassador and renowned musician turned athlete , whose journey embodies the characteristics of brave optimism, overcoming challenges and defying expectations. Ahead of the celebrations, Cody Simpson spoke with Channel 7 Sunrise and News Corporation about the campaign and his story of being an ambassador and approaching life with positivity, in a bid to carve his own path. Sunrise ran a week-long LG product giveaway with the LG StanbyME, LG TONE earbuds and LG gram – innovations that align with the wants and needs of young Australians.
Prior to his interview, Cody participated in an inspiring panel discussion at the Life’s Good with Optimism celebratory, hosted at LG’s new Australian office. Livestreamed from his training pool on the Gold Coast in Queensland, Australia, Cody was joined by author and artist Emma Carey and LG Australia Marketing Director, Gemma Lemieux, for a discussion about optimism and positivity, facilitated by Australian media personality and Sunrise consumer correspondent Shaun White.
Discussing what is behind the campaign in Australia with Gemma Lemieux, Cody and Emma shared pivotal moments where embracing optimism set them on a path to lead better lives. Media, influencers and LG Australia employees around the country listened to the panel both in person and virtually, where Cody shared more about his late-in-life career change, while Emma talked about her journey of learning to walk again after falling 14,000 feet (about half the height of Mount Everest) in a skydiving accident.
Meanwhile, a Life’s Good reporter circled the local Parramatta area and the LG office interviewing consumers and employees on camera to better understand and uncover what locally are the sources of happiness and optimism for the future.
The Life’s Good with Optimism campaign was not complete without celebrating LG Australia’s employees. Upon arrival to the office, each staff member was greeted with a heart-shaped cookie and at their desk, a red candy apple awaited featuring an optimism affirmation and a red heart-shaped balloon.
In a bid to reiterate the brand-love employees have for LG, they were invited to complete the ‘Optimism Tour’, taking part in a series of activities for their chance to win prizes. From playing giant jenga and shooting a hole-in-one at mini putt-putt to capturing a photo for the ‘Life’s Good Mosaic Mural’ and taking on a colleague in a game of ping-pong, employees had the chance to let their hair down and truly experience Life’s Good.
LG’s Life’s Good with Optimism campaign activation reflected the company’s commitment to positivity, inspiring individuals in Australia and around the world, and creating meaningful influence in challenging times.
To read more about LG’s Life’s Good campaign, visit .
Contributed by LG Australia
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By News Reporter
Trees are vital. There is no denying how trillions of trees around the world are central to all life on Earth. Not only do Mother Nature’s skyscrapers provide clean, fresh air and cozy habitats to thousands of living species, but they also help us combat climate change and preserve biodiversity for many decades to come.
In ensuring that this legacy can be passed onto future generations, LG Indonesia signed a Memorandum of Understanding (MoU) with the Conservation of Natural Resources Jakarta to celebrate their 32 years of operation in Indonesia. For this purpose, the company pledged to plant 32,000 trees across Jakarta, Kalimantan and Sumatra by April 2023.
Jay Jang, director of marketing and relations at LG Electronics Indonesia,
shaking hands with Abdul Kodir, head of the Conservation of Natural Resources Jakarta
This initiative sheds light on LG’s commitment to environmental sustainability in Indonesia in the same fashion as the company’s eco-friendly solutions, products and technologies, including their energy-saving inverter technology, which helps customers achieve a more eco-conscious lifestyle by improving energy efficiency. Incorporated into a wide range of household appliances, such as refrigerators, washing machines and air conditioners, this cutting-edge inverter provides users with peace of mind as they are able to easily manage their ecological footprints.
However, LG’s efforts toward environmental sustainability extend well beyond the tree-planting initiative. The company’s technological interventions also complement its commitment to reach carbon neutrality by 2030, through the minimization of carbon emissions and footprints across the overall process, from production to disposal.
LG is endlessly passionate about raising global awareness of environmental sustainability, not only through its technological innovation and world-leading products but also by implementing various environmental interventions designed in order to make life better for people of all backgrounds and localities.
Contributed by LG Indonesia
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By Nishanth Noble
Hi!
I am having an LG UH850V TV that supports HDR 10 and Dolby Vision. However, while playing Dolby Vision movies, the screen appears green but the audio is clear.
How do I fix this.
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By News Reporter
Being an environmentally conscious company means looking deep into all business processes and putting the utmost effort into transforming, both externally and internally, from the supply chain to the organizational culture. In other words, LG aims to be an environmentally sustainable business, calling for specific and tangible actions with the three environmental ESG initiatives outlined in its BETTER LIFE PLAN 2030.
The initiatives mark a paradigm shift towards adopting tangible, specific and measurable actions for a better, cleaner and greener environment. Part two of the Better Life story series, this article looks at the environmental action plans LG has established and the goals it is working hard to achieve.
According to research, the average temperature on
link hidden, please login to view (2.2 degrees Fahrenheit) since pre-industrial times. Responding to the urgency of climate change, LG remains steadfastly committed to attaining carbon neutrality, and to converting entirely to renewable energy in the long term. Its dedication to both goals can already be seen in the energy-efficient technologies applied at LG Smart Park in Changwon, South Korea. Exercising immediate change for its carbon initiative, LG is converting to more efficient operational processes and applying energy-efficient technologies across all of its production plants. LG Smart Park, the company’s revolutionary production facility, deploys next-generation manufacturing innovations to simultaneously achieve higher production efficiency and enhanced sustainability. The manufacturing hub has increased productivity by 20 percent and reduced the cost of defective-product returns by 80 percent. Moreover, LG Smart Park has reduced greenhouse gas emissions and boosted energy efficiency per unit by 30 percent compared to the previous factory.
LG is looking to change the status quo of end-of-lifecycle management by using eco-friendly materials, streamlining manufacturing processes and turning discarded materials into ‘new’ resources, with the aim of creating a circular economy.
The reducing, recovering, recycling and reusing of materials are all very important in a circular economy. LG operates a free e-waste retrieval service in 52 countries and aims to collect an accumulated total of over eight million tons of used appliances from 2006 to 2030. As for recycling, LG is improving its existing processes to achieve a higher recycling rate, with the end goal of hitting 95 percent by 2030. As part of this, the company’s Chilseo Recycling Center (CRC) situated in Hamyang, South Korea, plans to replace the compressor and old equipment by the latter half of the year. Furthermore, LG recently invited its employees to come together in the collective journey towards circularity by using fewer disposable paper cups at work.
A global leader in consumer electronics, LG is dedicated to helping consumers realize a more sustainable lifestyle. This is why the company is applying eco-friendly technologies to all newly developed products, contributing to a smaller carbon footprint and resource recirculation.
By 2030, LG plans to have reduced total carbon emissions from the product-usage stage by 20 percent. It also projects that, from 2021 to 2030, it will have used an accumulated total of six hundred thousand tons of recycled plastics in the production of new home appliances. In the future, the company will be able to offer products that are even more energy-efficient and environmentally sustainable than its current crop of models, helping consumers to reduce their monthly energy bills, achieve a more sustainable household and enjoy the best version of the Better Life LG aims to provide.
For more on how LG is embracing inclusivity, sustainability and diversity in all that it does, stay tuned for the third and final Better Life story, coming soon to Beyond News.
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