LG Improves Air Purifier Technology, Set to Unveil Fresh Take at CES 2022
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By News Reporter
Companies Set to Introduce Cutting-Edge Bluetooth Ultra-Low Latency Technology
that Revolutionizes Cloud Gaming Experiences for webOS Smart TV Users
SEOUL, Sep. 27, 2024 — LG Electronics (LG) has collaborated with Razer and MediaTek to introduce the world’s first Bluetooth Ultra-Low Latency (BT ULL) Controller at LG webOS Summit 2024 on September 27. This groundbreaking technology was showcased through an LG webOS smart TV and Razer’s Bluetooth gaming controller, demonstrating the game-changing 1ms input lag.
The webOS summit, which welcomed 300 representatives from 140 partner companies – including content developers, producers and providers – from 24 countries, shared LG’s strategic vision and future initiatives for expanding its AI webOS ecosystem and platform business.
Razer, a leading global lifestyle brand for gamers, has developed the first game controller featuring BT ULL technology. To showcase its upgraded performance, LG and Razer compared a BT ULL-enabled Bluetooth game controller to a standard controller during the event. The demonstration highlighted the superior responsiveness, reduced input lag and control precision of the BT ULL technology across various cloud-based games, including FPS, fighting and racing titles.
The latest BT ULL technology offers the perfect cloud gaming performance, catering to competitive players who require lightning-fast response times to excel in their games.
In an industry first, LG plans to introduce a certification program for third-party game controllers in the near future to ensure BT ULL-supported controllers work seamlessly with LG webOS smart TVs. Razer will be the first company to obtain LG’s certification.
Meanwhile, LG and MediaTek, a global fabless semiconductor company, are jointly developing the BT ULL technology to be integrated into MediaTek’s Wi-Fi “MT7921” chipset. This chipset will also feature the efficient and reliable Wi-Fi 6 technology from MediaTek’s Filogic series.
These collaborative efforts aim to enable LG webOS smart TVs owners to immediately dive into online multiplayer cloud games with the enhanced response times, delivering unprecedented levels of realism during gameplay.
The latest premium LG OLED TVs and LG QNED TVs, supporting refresh rates of 120Hz or higher, are scheduled to launch in 2025 with BT ULL technology.
“LG is committed to consistently introducing more advanced features designed to immerse gamers in their favorite titles and to differentiate its gaming experiences,” said Baik Seon-pill, head of the LG Home Entertainment Company’s Product Planning Division. “As the LG webOS platform evolves, so will the features that make it the ultimate gaming platform for every type of gamer.”
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By News Reporter
A Joint Effort Between LG and Top Research Universities, Consortium to Accelerate
the Development of Next-Generation Heat Pump and Establish Industry Standards
SEOUL, Sep. 24, 2024 — LG Electronics (LG) is hosting the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, from September 23-26. A cooperative venture between LG and a growing number of international universities, the consortium is focused on developing new, more efficient heat pump technologies, including solutions designed to handle harsh climatic conditions. The event brings together LG personnel and academics from participating universities to introduce heat pump technologies and discuss industry-academia projects being conducted by each of the consortium’s regional clusters.
The Global Heat Pump Consortium comprises LG-led heat pump R&D consortiums established in Alaska, USA (November 2023) and in Oslo, Norway and Harbin, China (June and August of 2024, respectively). The consortium also includes a South Korean cluster, with LG working collaboratively with respected universities in Seoul and Busan to drive heating, ventilation and air conditioning (HVAC) innovation.
On the first day of the event, LG introduced key heat pump technologies and products from its industry-leading lineup of high-efficiency HVAC solutions. Each regional consortium then provided an update on its specific research tasks and shared its current progress in evaluating high-performance heat pump tech for challenging climates. The inaugural meeting of the global consortium is also offering attendees valuable learning opportunities, with seminars and discussions on topics, including the latest HVAC industry and market trends, and future technologies for region-specific heat pump solutions.
Through cooperating with universities known for their top-tier HVAC research programs, LG is strengthening its own R&D capabilities and accelerating the development of the next generation of heat pumps. The company anticipates that the groundbreaking work being carried out by the consortium will also help strengthen its competitiveness in the global heating and cooling solutions market.
Internationally, the demand for high-efficiency, low-carbon-emission heat pumps is rapidly increasing, in large part due to the worldwide electrification and decarbonization trends. Solidifying its status as a technology leader and responsible corporate citizen, LG is leveraging its cutting-edge heat pump technology to deliver region-specific heating and cooling solutions for the North American, European and Asian HVAC markets.
At an investor forum in August, LG highlighted “B2B acceleration” as one of its four key strategies for business portfolio innovation. The HVAC business, a major component of the company’s diverse B2B portfolio, has become a market leader based on the strength of its advanced, highly-efficient core technologies, such as inverter compressors, heat exchangers and AI engines.
Around the globe, LG is enhancing the capabilities of its HVAC business through creating locally complete systems encompassing R&D, sales, manufacturing and maintenance. In addition, the company currently operates five Air Solution Research Labs – with facilities located in Korea, North America, Europe and India – and has a network of HVAC academies spanning 43 countries and training over 30,000 engineers annually.
“We are committed to accelerating our HVAC business, with heat pump innovation as the cornerstone of our vision,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “Through the Global Heat Pump Consortium, we aim to lead the HVAC industry with decarbonization solutions aligned with the global electrification trend.”
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By News Reporter
Company’s Premium Gaming Monitors Deliver the Image Quality and
Responsiveness That Professional Gamers Demand
SEOUL, Aug. 21, 2024 — LG Electronics (LG) is set to showcase its industry-leading UltraGear gaming monitors at two of Europe’s biggest gaming events this summer: Gamescom 2024 and the League of Legends EMEA Championship (LEC 2024). The company will also be hosting LG Gaming Weeks, a promotional event offering customers in several European countries special discounts on LG UltraGear gaming monitors, and the chance to receive exclusive gifts.
Gamescom 2024
LG UltraGear will be operating a brand experience booth at Gamescom 2024, Europe’s largest video game tradeshow, taking place in Cologne, Germany, from August 21 to 25. Attracting around 370,000 participants annually, Gamescom is one of the most significant events on the gaming industry calendar, with game developers and hardware manufacturers from around the world unveil their latest offerings.
Visitors to LG UltraGear’s booth will have the opportunity to experience the unmatched immersion delivered by the brand’s stunning OLED gaming monitors. Available in screen sizes of 45-, 39-, 34-, 32- and 27-inches, LG UltraGear OLED gaming monitors feature cutting edge Micro Lens Array Plus (MLA+) technology, are VESA DisplayHDR True Black 400-certified, and boast a peak brightness of 1300 nits. Notably, the 32-inch LG UltraGear OLED gaming monitor (model 32GS95UE) is the world’s first VESA-certified dual-mode display, allowing users to switch seamlessly between 4K UHD 240Hz and FHD 480Hz.
LEC 2024
LG UltraGear gaming monitors have also been named the Official Gaming Monitor for the LEC 2024 summer season. At the tournament’s fiercely-contested final rounds in Munich, Germany (August 31 to September 1), the top-ranked teams will be playing for victory using LG UltraGear gaming monitors.
Throughout the LEC 2024 finals, LG’s UltraGear gaming monitors will be on show at a pop-up operated by Riot Games, the developer of League of Legends. Located on Odeonsplatz, in the heart of downtown Munich, the pop-up will give visitors the chance to play some of Riot Games’ latest titles on LG’s premium gaming displays. These include the stellar 27-inch LG UltraGear OLED gaming monitor (model 27GS95QE), which provides smooth, responsive gameplay with its 240Hz refresh rate and 0.03ms Gray-to-Gray response time. Gaming fans and curious passersby can drop by the pop-up to see first-hand why LG UltraGear is the preferred choice of many of the world’s top gamers.
LG Gaming Weeks
Starting in the third week of August, LG Gaming Weeks will present exclusive deals and gifts along with special discounts on UltraGear products that will have gamers from across Europe heading to LG.com. For more information on LG Gaming Weeks, including activity schedules and participating countries, visit link hidden, please login to view.
“We look forward to connecting with Europe’s gaming community through special encounters at these large-scale offline activities of Gamescom 2024 and LEC 2024, as well as LG Gaming Weeks,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Through both online and offline events, the LG UltraGear brand will continue to raise its profile by showcasing its impressive OLED gaming monitors at major gaming industry events, and by supporting premier esports tournaments with the best ‘Gear’ around.”
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By News Reporter
With art’s innate ability to inspire and transform our perceptions on life, LG has long championed its intersection with the most cutting-edge technology. This commitment led to the launch of the LG OLED ART project, which showcases vibrant digital canvases that celebrate the beauty of art through millions of self-illuminating pixels. This initiative has already recreated several masterpieces from world-renowned artists and fostered collaborations with some of the most distinctive contemporary artists on Earth.
In line with this initiative, LG Vietnam recently kicked off ‘The Future Becomes Now’ digital art exhibition on the first floor of Lotte Mall West Lake. This exhibition plunges visitors into the latest OLED masterpieces, highlighting a decade-long commitment to pioneering OLED technology.
To curate one of the most interactive and multi-sensory art experiences the nation has ever seen, LG Vietnam collaborated with the skilled Vietnamese visual artists of Fustic Studio. The result is an immersive art gallery experience that guides visitors on a journey through the interconnectedness of all things, from the harmonious cycles of nature to the universe and technology.
The artworks on display are being showcased on a massive canvas comprised of six expansive LG OLED TVs. Visitors can even add to each artwork’s beauty through interactive hand gestures inspired by LG OLED evo M4’s revolutionary Zero Connect technology. With cameras in front of the TV and a system behind tracking visitors’ movements, guests can create and interact with the artwork on the screen.
One of the exhibition’s focal points is its multi-sensory experience space, which reflects a contemporary trend in art viewing that seamlessly integrates sound, materials and light. Visitors can fully immerse themselves in a futuristic vision where technology and digital data harmonize with nature and the universe. Fustic Studio drew much of its inspiration from LG’s dedication to pushing technological boundaries and enriching user experiences, particularly through the breathtaking beauty of LG’s OLED masterpieces.
The exhibition also gives visitors the opportunity to explore the company’s newest OLED TVs, which come with comprehensive upgrades designed to meet consumers’ entertainment needs by excelling in four key areas: freedom, intelligence, immersion and style.
In the “Beyond Freedom” zone, visitors can experience the world’s first wireless 4K 144Hz OLED TV, the LG OLED evo M4. This model uses the Zero Connect Box to eliminate clutter from wires and peripheral devices, giving home designers the freedom to install their TV wherever they choose. LG has also enhanced the user experience by applying the latest α (Alpha) 11 AI processor to its new OLED evo M4 and G4 series, enabling them to go “Beyond Intelligence.” This upgrade delivers four times faster AI performance, 70 percent enhanced graphics performance and 30 percent faster processing speeds compared to the previous generation.
In addition, the 2024 LG OLED TV lineup promises to take users “Beyond Immersion” with screen sizes ranging from 48 to 83 inches. Even LG’s largest OLED TVs retain that trademark ultra-thin design, exuding luxury and making any living space sleeker and more stylish. The exhibition also introduced products that go “Beyond Style,” including the new LG Object Posé and LG StanbyME with various improvements. Among them, the newest Posé model uses a new OLED evo display as well as the latest Alpha 9 AI Gen 7 processor.
The LG X Fustic Studio art exhibition highlights the close relationship between art and technology through truly inspiring works. Stay tuned to
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By News Reporter
As the mobility industry shifts towards software-defined vehicles (SDVs), the importance of automotive displays continues to grow. Advanced display technology is already enhancing in-car infotainment systems and user experiences by presenting drivers with a wealth of vehicle and road-related information, while offering passengers an array of entertaining content.
The trend of incorporating larger and more numerous displays within vehicles, often referred to as ‘screenification,’ is elevating the convenience, safety and enjoyment of vehicle occupants, while also influencing vehicle cabin design. OLED panels, known for their superior image quality and unmatched flexibility (both literally and in terms of design), are increasingly being adopted in the premium auto segment.
Market research firm Omdia projects that by 2030, one out of every two information display units used in premium vehicles will be an OLED panel. Several global automakers are now equipping their high-end models with large, high-resolution displays to meet customers’ evolving expectations and preferences. With their stunning colors, clarity and contrast, OLED panels are raising the bar for automotive displays and are expected to drive the market’s continued expansion.
OLED technology makes it possible to create large, curved and flexible screens for use in digital cockpits. In response to the auto industry’s increasing interest in premium displays, the R&D laboratory at LG’s Vehicle component Solutions (VS) Company has recently developed an algorithm for its in-vehicle OLED displays that compensates for any visual distortion related to viewing angle. This advanced technology, first showcased at Display Week 2024, ensures that LG’s automotive OLED screens deliver consistent brightness and distortion-free colors from practically any angle. As a result, drivers can now see images and text more clearly across all parts of the display, enhancing safety by reducing the time needed to check on-screen information.
LG’s new technology overcomes the viewing-angle limitations typically associated with large, curved OLED displays. Currently, LG is the only automotive display supplier to have developed an algorithm that corrects these particular issues and is now in the process of commercializing this innovation.
Research into flexible OLED automotive displays has been a major focus for LG VS Company’s R&D laboratory over the past year. Kim Kyung-lack, vice president of Display Development at LG VS Company, noted that due to extensive and ongoing efforts, LG is able to offer a wide range of automotive displays leveraging next-generation technology to deliver outstanding performance. Since 2022, LG has been developing advanced in-vehicle displays and now boasts an impressive portfolio of solutions, including screens with rollable, flexible and foldable form factors. The company’s diverse offerings provide automakers with more choices when designing vehicle interiors and offer vehicle users a richer, more varied in-car experience.
Beyond automotive displays and components such as EV motors and smart lamps, LG VS Company offers cutting-edge in-vehicle software platforms and solutions. This software integrates seamlessly with the company’s display products to form a complete in-car experience solution, adding significant value for automakers seeking to enhance the functionality of their existing infotainment systems.
Through its innovative solutions for vehicles, LG is accelerating the arrival of the SDV era and playing a leading role in redefining the future of mobility.
To learn more about LG’s advanced automotive display products, visit
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