By News Reporter
LG has been recognized for its leadership and continuing dominance of the OLED TV market. Celebrating a decade of excellence and customer experience innovation this year, LG OLED remains the top choice in the premium TV segment through its unmatched contrast which enables perfect blacks and true-to-life colors, as well as its unprecedented flexibility and thinness.
According to market research firm Omdia, LG topped the OLED TV market by a landslide in the first quarter of 2023, claiming approximately 60 percent of the market by total shipments.
LG OLED TVs are currently sold in over 130 countries, making them the most widely available OLED TVs in the world. Last year, the accumulated total shipments of LG OLED TVs (since their initial launch in 2013) exceeded 15 million units; making LG the first OLED TV maker to reach this impressive milestone.
Additionally, LG accounted for more than 70 percent of the market for ultra-large OLED TVs – 70 inches and above – in the first quarter. The company is reinforcing its strong position in the ultra-large premium TV segment with industry-leading solutions such as the 97-inch LG SIGNATURE OLED M (model M3), which is the world’s first consumer TV with a wireless solution capable of real-time video and audio transmission at up to 4K 120Hz.
LG’s combined shipments of OLED TVs and LCD TVs in the first quarter were about 5.5 million units, with OLED TVs making up 738,000 of that number. Further, LG owned a 17.1 percent share of the global TV market as of first quarter 2023, by revenue.1
The company’s share of the global TV market has dipped slightly this quarter compared to the same period in 2022. This is mainly due to waning global demand and LG’s increased focus on stock risk management. However, LG OLED TV sales have remained strong, representing more than 30 percent of the company’s total TV sales in the first quarter of 2023.
Meanwhile, total global TV shipments in the first quarter reached 46.52 million units, the lowest figure recorded since the same period in 2009. However, Omdia expects a recovery in the second half of 2023 and predicts shipments to reach 205.51 million units by year-end, a slight increase from last year.
The OLED TV segment is expected to enjoy an upswing as well. Omdia projects that OLED TVs will take 46.1 percent of the premium TV market (USD 1,500 and above) by revenue1 at the end of the year; up 10 percent from 2022 (36.7 percent market share). The rapid rise of OLED TVs is expected to accelerate as a result of more brands having entered the segment in recent years.2
LG offers an increasingly diverse lineup of OLED TVs, with various screen sizes – from 42 to 97 inches – 8K and 4K options, and distinctive designs to choose from. Boasting an array of convenient and image-enhancing features, the company’s OLED TVs deliver unique customer experiences and next-level viewing immersion.
LG’s premium OLED TV lineup also includes the LG OLED evo series, which offers brighter, more lifelike images and LG Lifestyle Screens, which couple stunning picture quality with distinctive designs that add a touch of refinement to any living space. This year, the company will be expanding availability of the LG OLED Objet Collection Posé – a member of the Lifestyle Screen family – to a total of 40 countries worldwide.
LG OLED has been honored at the annually held CES Innovation Awards for 11 consecutive years3 and has received wide praise from major publications, including several “Best TV of the Year” titles and countless claims of being “the best TV I’ve ever reviewed,” “a true Marvel” and “the king of TVs.”
LG has been working tirelessly for the past decade to realize the immense potential of OLED. Building on what it has achieved so far, the company will continue to create and innovate over the next decade, exploring more of the near limitless possibilities presented by its self-lit technology to deliver ever-greater customer value.
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1 Revenue from sales to suppliers and retailers.
2 As of 2022, a total of 21 companies supplied OLED TVs (LG, Skyworth, Konka, Changhong, Panasonic, Vestel, Loewe, Grundig, Metz, Philips, Bang & Olufsen, Sony, Toshiba, Hisense, Funai, Vizio, Sharp, Xiaomi, Huawei, JVC, Samsung).
3 From 2013 to 2023.
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By Christer Ekström
On my LG OLED65B9SLA TV when using the built in applications (Viaplay, HBO and more) they freeze or stutter.
I have a good Internet connection (100 Mb) and the problem does not occur when I use the same applications on my Apple TV connected to my LG TV.
Both have a wired connection to the router.
[Executive Corner] Masterpieces of Home Entertainment and Modern Living: The Evolution of LG OLED ContinuesBy News Reporter
Over the past decade, LG has solidified its leadership of the premium TV market through the continuous evolution of its OLED TVs. The company’s commitment to understanding and catering to users’ needs is reflected in its latest OLED products – tailored solutions that deliver superior performance, convenience, usability and accessibility. To create these masterpieces of home entertainment and modern living, LG has done what it has always done: listen carefully to its customers and find innovative technology and design solutions that add value to everyday life.
A New Level of Innovation with LG OLED
As a result of always putting customers’ needs first, LG OLED has become a mainstay of the global premium TV market in 10 years. Its unmatched contrast brings incomparable viewer immersion, enabling perfect blacks and true-to-nature colors that make any kind of content look and feel more real. Additionally, the unprecedented flexibility of the company’s OLED technology has led to unique new form factors and a previously unobtainable level of thinness.
Among the innovative form factors the company has introduced is the LG SIGNATURE OLED R, which features a rollable self-lit screen that can roll down and disappear into the TV’s base. The rollable OLED was developed with the goal of removing the ‘big black screen’ from users’ living rooms; giving them back their space and providing a greater degree of decorating freedom.
This year, LG OLED achieved a significant milestone with the unveiling of the LG SIGNATURE OLED M3. The groundbreaking product is the first-ever TV with a wireless solution capable of video and audio transmission at 4K 120Hz – a feat made possible by LG’s Zero Connect technology. At 97-inch, the M3 also offers the largest screen size of any OLED TV currently available.
The impressive TV and its cutting-edge wireless solution provide a stylish, distraction-free viewing experience, and were designed in response to customers’ desire to have more scope and individual choice when it comes to curating the layout and look of their living space.
Enhancing the User Experience and Everyday Life
Nowadays, people care about more than just tech specs and screen sizes, seeking TVs that can deliver next-level convenience and a personalized user experience.
When consumers told LG they wanted an OLED TV that could be conveniently mounted flush to the wall, the company listened. Applied to the Gallery OLED TV lineup, LG’s refined Gallery Design allows the rear of the TV to ‘hug’ the wall, presenting consumers with a remarkable centerpiece for their space – one that looks like a part of the wall and delivers a truly immersive viewing experience. This year’s G3 OLED evo models boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design, which leaves no visible gap when the TVs are installed. LG has also added convenience through adopting a composite fiber material* that reduces the overall weight of its OLED TVs, making them much easier to move and mount.
Part premium TV, part sophisticated furniture piece, each LG Lifestyle Screen presents differentiated value that goes far beyond what a conventional TV can offer. LG OLED Objet Collection Posé, for example, augments the surrounding décor with its unique, aesthetically-pleasing appearance, and has an effective cable management system that helps users enjoy a cleaner space. In addition to looking stylish from any angle, Posé provides stunning OLED evo picture quality with vibrant, distortion-free colors from practically any viewing angle.
Personalized TV Experience
LG is changing the way people use and think about TV by providing personalized experiences based on its Life’s Good philosophy and Sync to You, Open to All vision. The latest LG TVs offer various customizable features and settings – including user interface configuration, content recommendations and picture options – that users can fine-tune to suit their individual preferences. By leveraging usage-data, LG can suggest features and recommend apps, services and shows tailored to the tastes of each user. Along with the ability to automatically adjust color and contrast according to how the user likes them, the company’s new TVs deliver the ease and intelligence of AI Concierge, which not only provides a curated selection of content choices based on past usage and searches, but also suggests trending titles as well as useful settings and features.
With a decade of OLED TV expertise already under its belt, LG is determined to maintain its dominance in the premium TV market. The company understands that delivering unparalleled customer experiences is key to the future success of LG OLED, and looks forward to creating new value and new consumer-driven display innovations that enhance everyday life.
By Jung Jae-chul, home entertainment research and development lab leader of HE R&D Lab at LG Electronics
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* Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model.
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By News Reporter
Receiving Certification for ISO/IEC DIS 18974 Compliance, Company
Aims to Strengthen Competitiveness of Its Software-Based Businesses
SEOUL, April 28, 2023 — LG Electronics (LG) recently earned industry-first recognition for its software supply chain security management system, receiving ISO/IEC DIS 18974 certification – the international standard for open source software (OSS) security management systems established by the Linux Foundation’s OpenChain Project. Comprised of a global network of companies, the OpenChain Project is a voluntary consultative body focused on building trust in the OSS supply chain.
LG’s software supply chain security management system meets over thirty of the requirements stipulated by the OpenChain Project, including the establishment of internal policies related to OSS security, the periodic updating of security policies and the use of various tools for software security testing.
The first global manufacturer to obtain the ISO/IEC DIS 18974 certification, LG continues to demonstrate its advanced capabilities and a strong commitment to responding to security vulnerabilities in the software supply chain.
As part of the company’s strategy to upgrade its business portfolio, the company is accelerating its advancement into non-hardware business areas, such as platforms, solutions as well as content and services, by leveraging its accumulated software capabilities and expertise in diverse segments including home appliances, TVs, electric vehicle components and B2B solutions. Additionally, by securing global competitiveness in terms of OSS supply chain security and stability, LG expects to further strengthen overall business competitiveness.
With the heavy reliance on software systems in today’s business environment, the importance of OSS security cannot be overstated. According to the
link hidden, please login to view released by global security company, Synopsys, about 81 percent of OSS used in software development has security vulnerabilities. OSS is distributed with its source code, making it publicly available for use, modification and distribution by anyone at any time. It can reduce the time and cost of software development and is advantageous in terms of ecosystem expansion, leading to its wide use across service and platform development.
In 2019, LG became the first Korean company to conform to ISO/IEC 5230, the International Standard for open source license compliance. In 2014, the company developed the OSS management tool ‘FOSSLight’ (Free and Open Source Software Light), which has been available to external developers, contributing to the revitalization of the global OSS ecosystem since 2021.
“LG will further enhance its capabilities for security for products and services by continuously upgrading its open source software security management system,” said Park In-sung, head of the Software Center at LG Electronics.
For those interested in learning more about the OpenChain Project, please visit the .
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By News Reporter
Certification From Respected Bodies Highlights
LG’s Continuing Commitment to Sustainability and a Better Life for All
SEOUL, April 25, 2023 — LG Electronics (LG) today announced that its 2023 OLED evo series TVs have acquired Reducing CO21 and Measured CO22 certifications from the Carbon Trust3 and environmental labels4 from Société Générale de Surveillance SA (SGS) for the third consecutive year. The esteemed recognitions point to LG’s ongoing ESG efforts for plastic waste reduction.
The Carbon Trust is a global climate consultancy created to accelerate the move to a ‘Net Zero’ future, while SGS is a leading global testing organization dedicated to certifying environmentally sustainable products. Both institutions inspected the entire product stage from production and delivery to disposal.
Models in the LG OLED evo series boast lighter weight and stronger durability, applying composite fiber material5 and metal. These materials contribute to less plastic use, with the LG OLED evo series TVs requiring only 40 percent of the plastic that is used in LCD TVs of the same screen size. Thanks to these efforts, LG has effectively curbed its plastic use by 20,000 tons this year.
Thanks to the composite fiber material, select models from the latest OLED evo series are around 20 percent lighter than an LCD TV of the same screen size,6 contributing to the reduction of CO2 emissions in transit. Additionally, the back cover of LG OLED evo models, QNED TVs and NanoCell TVs released in 2023 are completed with recycled plastic material which uses more than 30 percent of used plastic. With such efforts, it is expected that LG will achieve a waste plastic recycling effect amounting to 3,200 tons yearly, regarding TV products alone.
Additionally, LG OLED TVs are made with fewer components than conventional LCD TVs. The smaller number of parts required for each LG OLED product is a result of the TVs’ unique, self-lit display technology, which removes the need for a separate backlighting structure. A reduced parts count also means fewer resources used per unit, as well as less plastic and e-waste to contend with at the end of the TVs’ operational life.
“The LG OLED evo series are designed to ensure that viewers can enjoy immersive viewing experiences, while reducing impact in all production stages for a greener, healthier environment at the same time,” said Baik Sun-pil, leader of the LG Home Entertainment Company’s Product Development Division. “LG will continue to pursue a broad range of ESG initiatives and responsible practices, as the firm leader of the OLED TV market.”
Since its initial launch in 2013, LG OLED has continuously raised the industry bar, introducing pioneering display technologies such as OLED evo and groundbreaking form factors including the world’s first rollable TV, LG SIGNATURE OLED R, as well as the bendable LG OLED Flex. This year, which marks the 10th anniversary of LG OLED, sees several new additions to LG’s diverse lineup of self-lit TVs, headlined by the stunning models from the 2023 OLED evo series. LG OLED evo series TVs are currently available in 125 countries worldwide.
LG has earned a place in the Dow Jones Sustainability World Index (DJSI World) for 11 consecutive years and has received the ‘Comprehensive A grade’ from the ESG Evaluation and Rating Announcement of Korea ESG Standards Institute (KCGS) for 2 consecutive years.
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1 77/65/55/48/42-inch LG OLED evo C3 models.
2 83-inch LG OLED evo C3 model and 83/77/65/55-inch LG OLED evo G3 models.
3 Only applies to listed products sold in markets/regions participating in the Carbon Trust’s labeling program.
4 The OLED evo Z3, G3, C3, B3, A3 series and the QNED85, QNED80 received SGS Eco-Product certification. OLED Z3 satisfied the standard of material efficiency, recyclability and minimal usage of hazardous substances.
5 Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model.
6 Comparison between LG 65-inch OLED evo (model C3) and LG 65-inch 4K UHD TV (model UR80).
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