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By News Reporter
Company to Present Vision of Reimagined Technology, Lifestyles and
Experiences as the Tradeshow Makes Offline Return
SEOUL, Aug. 15, 2022 — LG Electronics (LG) invites consumers from around the globe to experience its latest innovations up-close and in-person at IFA 2022 in Berlin, Germany (September 2-6). Under the theme of Life, Reimagined – with the booth displaying LG’s vision of reimagined technology, rediscovered lifestyles and redefined experiences – the company will introduce an array of products that break new grounds in technology advancement as well as unique, new solutions and services designed to deliver unparalleled customer experiences.
LG is thrilled to be returning to Berlin for IFA for the first time since 2019. Europe’s premier consumer electronics tradeshow is back on the ground in the German capital after a two-year hiatus and ready to again wow visitors from all over the world.
During IFA 2022, visitors can discover LG’s latest innovations, and learn how the company is reimagining the customer experience, at its booth in Hall 18 at Messe Berlin. Those who cannot attend IFA in person can still explore the LG booth by checking out the LG Booth video, which will be uploaded on the LG Global YouTube channel (
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By News Reporter
To Give Corporate Customers the Level of Protection they Demand, Company is
Applying Reliable Anti-Eavesdropping System to Latest Digital Signage Solutions
SEOUL, Aug. 11, 2022 — LG Electronics (LG) is introducing an innovative eavesdropping detection solution for its commercial signage products. Going forward, the cutting-edge security system will be applied to the company’s flagship models, including LG LED All-in-One, LG LED Bloc and LG MAGNIT, as well as select video walls and UHD signage products supporting webOS 4.1.
As demand for commercial signage products expands across multiple industries, so does the need for related technologies that serve the needs of companies operating in different sectors. Although counter-surveillance is important in every sector, some entities such as corporates, government agencies, national institutions and the military prioritize confidentiality and the protection of personal information. LG, in partnership with high-tech security technology provider
link hidden, please login to view, has addressed this growing need by installing a dedicated app that runs with GITSN’s eavesdropping detection terminal in LG’s smart signage platform, webOS. The new eavesdropping detection function displays a warning icon on screen in real time as soon as it detects any abnormal signal. The system utilizes simple icons to keep attendees updated on just how secure they are at all times. Moreover, LG’s webOS-based detection function, which can cover multiple conference/control rooms at once, analyzes every inch of a potential risk fast and accurately to alert those in charge immediately.
“LG’s newest solution detects various potential, unexpected risks and reports it immediately, while also bringing the company’s security management up to date,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “LG will continue to introduce the high-definition display solutions that not only express the most vivid colors and clear images to date, but also let consumers feel safe while they use them.”
The latest signage solution will be available in the third quarter of 2022, starting with key markets in Middle East and Asia, with other markets to follow.
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By News Reporter
Companies Aim to Improve the In-Vehicle Experience via Seamless Integration of
Virtual Assistant into LG’s Infotainment Solutions
SEOUL, July 28, 2022 — LG Electronics (LG) has signed a memorandum of understanding with SoundHound AI, Inc. (SoundHound), a global player in voice artificial intelligence (AI), to jointly develop advanced voice AI technology for the next-generation of in-vehicle infotainment (IVI) systems.
The partnership will leverage LG’s innovative IVI systems and SoundHound’s advanced voice AI platform, which enables conversational voice control, to bring an up-to-dated convenience to the driver and passenger experience.
As an intelligence driven consumer electronics and IT business, LG has been trying to inspire the auto industry with new form-factors. Simultaneously, LG always pursues an innovative partner for the future of mobility.
SoundHound’s advanced voice AI platform is built on Speech-to-Meaning® and Deep Meaning Understanding® technologies. These technologies enabled the evolution of voice experience from a legacy command-and-control interface to a more intuitive conversational functionalities for drivers and passengers.
This new collaboration will also allow users to take advantage of SoundHound’s voice commerce partnerships – meaning drivers and passengers will be able to pay for gas, parking or even order food directly from their vehicles, simply by using the microphone and infotainment display. Such voice-enabled commerce could help OEMs build new revenue streams via their connected vehicles.
Voice recognition is beginning to see much wider adoption in the auto segment, after initially being available only as an optional extra in select luxury vehicle models. As safety and ease-of-use being enhanced, voice AI technology will make it possible for carmakers to provide a range of services that will allow drivers to perform a variety of tasks hands-free and without taking their eyes off the road. Its wider implementation will also improve any commute or journey for those occupying the passenger seats as well.
With the virtual assistant market expected to grow considerably over the next decade, more automakers are recognizing the need to bring voice recognition features to their vehicle programs. In order to meet the anticipated rise in demand and move the technology forward, LG has partnered with the SoundHound. The two companies aim to bring innovative, new voice functionalities and capabilities to LG’s next-gen IVI systems to change the in-vehicle experience for the better life.
“We’re excited to collaborate with SoundHound and look forward to providing new in-vehicle experiences through seamlessly integrating its voice AI platform with our latest IVI system architecture,” said Eun Seok-hyun, president of the LG Vehicle component Solutions (VS) Company. “This partnership will allow us to better meet the needs of our auto industry customers and create innovative solutions that will help driving the future of mobility.”
“Our agreement with LG will allow auto manufacturers of all sizes to deliver the kind of voice-enabled infotainment experience that users have come to expect in every part of their lives,” said Keyvan Mohajer, president and CEO of SoundHound. “We’re entering an era where people are beginning to expect to talk to devices in the way they talk to each other, and that those interactions will be helpful and proactive. This experience is enabled by the most advanced voice AI technology.”
Based in Santa Clara, California, SoundHound is a leading innovator in AI-based voice recognition and natural language processing solutions, operating across various industries including audio, telecommunications, financial services and automotive.
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By News Reporter
LG Acquires AppleMango Together with GS Energy and GS Neotek,
Securing Advanced EV Charger Development Capabilities
SEOUL, June 27, 2022 — LG Electronics (LG) today announced it has acquired South Korean electric vehicle (EV) charger solutions provider, AppleMango Co., Ltd., jointly with GS Energy and GS Neotek. The acquisition is expected to accelerate the growth of LG’s EV charging solution business and enable the company to take advantage of future business opportunities.
This strategic move, combined with LG’s own expertise and wealth of experience in both B2C and B2B segments, will enable the company to create fully-featured charging stations boasting a user-friendly interface and real-time control/management. LG continues to strengthen its EV charging solution business leveraging its exceptional digital signage technologies – specifically, its IP-rated outdoor digital display with sturdy, dust- and water-proof enclosure.
Established in 2019, AppleMango has developed proprietary technologies and systems, including a slim, fast charger, to meet the rising global demand for EV charging solutions. In addition to the company’s market-leading charging tech, LG will secure access to the necessary operational infrastructure by working closely with GS Energy and GS Neotek. Both GS companies have considerable experience in operating EV charging stations and related businesses.
The new acquisition will help LG to become an integrated solutions provider, bringing together its new charger development capabilities and existing in-house-developed EV charging management system. Moreover, the move is expected to create synergy with LG’s ongoing efforts in the area of vehicle components, including the development and supply of EV batteries and adjacent products, such as energy storage system (ESS) and energy management solutions.
“The EV charging market is expected to grow rapidly due to the surging demand for more eco-friendly vehicles,” said Paik Ki-mun, senior vice president of LG Electronics Business Solutions Company. “Leveraging our know-how and experience in the B2B sector, we will offer customized, integrated vehicle charging solutions for diverse customers, enhancing the competitiveness of our existing business and ensuring our readiness for future opportunities.”
LG now boasts a comprehensive EV business portfolio, with the recently-launched EV charging solution business joining other LG-owned concerns, including the LG Vehicle component Solutions (VS) Company, ZKW Group and the LG Magna e-Powertrain joint venture. This year, LG will establish an EV charger production line at LG Digital Park in South Korea, and aims to provide customized charging solution for various settings, such as private residences, shopping malls, hotels and public institutions, in the near future.
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By News Reporter
LG Solidifies its Ultra-Premium Status in the European Market
With its High-End Built-In Kitchen Solutions
SEOUL, June 7, 2022 — LG Electronics (LG) will present the essence of its ultra-premium built-in kitchen appliance brand at Milan Design Week 2022, the globally-renowned design event anchored by the Salone del Mobile, from June 7-12. Since making its highly-anticipated European debut four years ago, LG has been strengthening its position across the continent with luxurious Signature Kitchen Suite built-in appliances that are being embraced by Europeans.
Signature Kitchen Suite’s high-end built-in solutions perfectly integrate into existing kitchens, combining innovative designs with cutting-edge technology to redefine the cooking experience. Under the True to Food theme, LG delivers the utmost performance, design and precision to the kitchen as well as demonstrates respect for food at every level until reaching the dinner table. Also, at the booth, LG enables visitors to fully experience its luxurious vision for a better culinary life expressing the core values of every Signature Kitchen Suite solution.
The showcase combines four unique sections and entertaining events to effectively convey the quality and differentiated values of the stylish, sophisticated lineup. The Signature Kitchen Suite products on display, the new oven, dishwasher and under-counter drawer lineups, present modern and exclusive lifestyle with their chic, contemporary color and panel options and new capacities to fit and complement various kitchen spaces and interiors.
LG’s exhibition presents four kitchen zones: Seamless Nature Kitchen, European Trendy Kitchen, Conceptual Kitchen and Botanic Art Gallery. Seamless Nature Kitchen highlights the products’ seamless design and nature-inspired finishes. In European Trendy Kitchen, the company is unveiling its new range of premium kitchen appliances which includes a 36-inch induction, steam oven, speed oven, under-counter wine cellar and under-counter drawer refrigerator with a brand-new finish. The Conceptual Kitchen showcases the wide-ranging Signature Kitchen Suite lineup which extends to large-capacity solutions including a 48-inch French-Door refrigerator and 48-inch Dual-Fuel Pro Range. Lastly, Botanic Art Gallery displays media artwork in collaboration with an Italian illustrator,
link hidden, please login to view, who incorporates local natural ingredients into his work. During the exhibition, a separate event, True to Food Itinerary, will be held in the Signature Kitchen Suite Showroom in Piazza Cavour, Milan to demonstrate the values that help them maintain the original flavors and freshness of ingredients throughout well designed customer experiences.
“Milan Design Week represents a major milestone in LG’s presence in the European built-in appliance market,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “To build on the success of our Signature Kitchen Suite, we are aiming to further expand and solidify our position in this space by introducing ultra-premium designs and advanced technologies that will shape the future of kitchen interior design.”
For more information on the full portfolio of Signature Kitchen Suite built-in kitchen appliances, visit .
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