LG’s Vehicle Solutions Business Marks 10-Year Anniversary, Emerges as Industry Leader
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By News Reporter
Companies to Jointly Develop Total Solutions for Virtual Production and XR Studios
SEOUL, Sep. 9, 2024 — LG Electronics (LG) announces it has acquired a stake in
link hidden, please login to view (Mo-Sys), a market leading developer of virtual production solutions and camera robotics. The strategic seed investment and partnership will expand LG’s capabilities in the virtual production and broadcasting technology segments, enabling it to deliver a more comprehensive lineup of sophisticated hardware- and software-based solutions. Formerly the exclusive province of the movie industry, virtual production studios are becoming increasingly popular with TV broadcasters, and with corporations and educational institutions seeking to create their own content in house. Employing a wide array of advanced technologies, including large-scale LED screens, camera tracking, LED controllers and media servers, virtual production stages have brought a new dimension – and a raft of new possibilities – to the art of visual storytelling.
Renowned for its industry-leading display technology, LG has already established itself in this growing segment, providing its Micro LED and LED screens for both virtual reality (VR) studios and extended reality (XR) stages. Through its newly-signed strategic partnership with Mo-Sys, LG will be able to offer a fuller range of solutions for virtual production and XR studios. As part of the agreement, the two companies will be able to seamlessly support customers who choose to combine LG’s LED displays and controllers with Mo-Sys’s XR products and systems to create a total solution for XR.
“We’re excited by this new partnership, and by the unique value we’ll be able to deliver to customers through combining LG’s mastery of display technology with Mo-Sys’s expertise in virtual production solutions,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue collaboration with partners to strengthen its capabilities as a provider of B2B solutions and innovative experiences.”
Michael Geissler, CEO of Mo-Sys Engineering, commented, “We are delighted to have LG’s support as we continue to innovate in the field of next-generation virtual production technology. Their investment will enable us to enhance our R&D efforts, drive sustainability, and create more efficient production solutions.”
LG virtual production solutions will be on show at the International Broadcasting Convention (IBC) 2024 in Amsterdam, the Netherlands (September 13-16). For more information, visit .
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By News Reporter
Company’s Latest Appliances for the European Market Deliver Outstanding
Performance With Impressive Energy Savings
SEOUL, Sep. 2 2024 — At IFA 2024, LG Electronics (LG) is set to unveil its latest lineup of home appliances boasting industry-leading energy efficiency. Designed in response to the European Union’s ongoing efforts to achieve carbon neutrality by 2050, and aligned with the REPowerEU plan to reduce EU member countries’ dependency on fossil fuels, the new appliances leverage LG’s advanced core technologies to provide superb performance with reduced power consumption.
Industry-Leading Energy Efficiency with AI-Enhanced Laundry Solutions
LG’s latest washing machine and dryer set new standards for energy efficiency. The washing machine is able to perform a new drum motion that helps deliver clean laundry while minimizing the energy consumption of its Artificial Intelligence Direct Drive (AI DD) motor. The washer intelligently adjusts the motor’s RPM in real-time, contributing to the appliance’s impressive A-55 percent energy rating1 and preventing laundry from tangling or twisting. Additionally, LG’s new washing machine comes with a Microplastic Care cycle that reduces the shedding of microplastics from laundry,2 as well as the ezDispense feature, which automatically dispenses the right amount of detergent for each load.
Meanwhile, the efficient, new dryer has an A+++-26 percent energy rating.3 Both of LG’s latest laundry appliances are equipped with AI-driven innovations; the washing machine’s AI DD motor and AI Wash feature offer enhanced fabric-sensing capabilities and strong performance, while the dryer’s AI Dry provides accurate moisture detection and optimal drying for a range of different materials and laundry items. The washing machine can also automatically set cycle and temperature options based on usage patterns and change the order in which cycles are displayed on the control panel (according to usage-frequency) for a more convenient user experience.
Refrigerators with High Efficiency and Premium Design
Offering the lowest energy consumption of any refrigerator currently on the market, the new LG bottom-freezer refrigerator has an A-25 percent energy rating4 and brings style to the kitchen with its premium flat door design. In addition, the new model generates only 29dB during operation for a more peaceful kitchen environment. To give European customers greater choice, LG is expanding its line of highly efficient refrigerators, introducing a large capacity side-by-side model5 in addition to the new bottom-freezer. The new side-by-side refrigerator offers convenient features, such as the company’s unique Craft Ice spherical-ice maker, and easy hygiene management with UVnano technology.
Convenient and Efficient Kitchen Solution
Along with A++ energy efficiency,6 LG’s new 60-centimeter (24-inch) built-in InstaView oven presents a variety of cutting-edge features and AI technologies to elevate the culinary experience. The oven provides a total of 80 Auto Cook modes, and, with Gourmet AI, can identify the dish being cooked through its built-in camera, and automatically select the appropriate cooking mode from a database of 30 recipes. Making life in the kitchen that much easier, LG’s InstaView technology lets users check on their meal’s progress without even having to open the door, helping to preserve the temperature inside the oven and prevent energy waste.
Incorporating the company’s power-saving Inverter Direct Drive Motor, the new LG QuadWash dishwasher has an energy efficiency rating of A-20 percent.7 The dishwasher also enhances convenience with its Side Rack and 3rd Rack options, offering users the loading flexibility to accommodate a variety of different kitchenware.
“LG’s latest appliances meet growing European demand for energy efficient home solutions while simultaneously delivering superior performance and a more convenient life,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our advanced core technologies, including inverter and component solutions, to deliver an expanded lineup of appliances with industry-leading energy efficiency.”
Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2024 from September 6-10 can explore the company’s latest high-efficiency products for a more sustainable life.
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1 55 percent lower than to the minimum threshold of energy efficiency class A in the Energy Efficiency Index, as defined by EU Regulation 2019/2014.
2 Tested by Intertek in July 2023. Comparing the Microplastic Care cycle and Mixed Fabric cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20㎛ filter when washing a 3kg of load (100 percent polyester training jacket). Results may differ depending on the clothing washed and the usage environment.
3 26 percent lower than the minimum threshold of energy efficiency class A+++ in the Energy Efficiency Index, as defined by EU Regulation 392/2012, when set to Eco program.
4 25 percent lower than the minimum threshold for the A energy efficiency class in the Energy Efficiency Index, according to EU Regulation 2019/2016.
5 GSLE91EVAB is the European market’s first energy B-grade model within the category of side-by-side refrigerators with ice and water dispensers, based on Gfk market data from 13 EU countries, as of August 2024.
6 Based on energy efficiency tests on household electric cooking appliances, conducted in accordance with International Electrotechnical Commission (IEC) 60350-1 standard and energy efficiency class and index according to EU Regulation 65/2014. LG InstaView Oven’s energy consumption per cycle is 0.51kWh when set to fan-forced convection mode.
7 Based on household dishwasher Energy Efficiency Index according to EU Regulation 2019/2017. LG’s new dishwasher offers 20 percent more efficiency than an A-rated dishwasher model.
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By News Reporter
LG UltraWide Monitor (model 34BA85QE)1
Note: This article is for informational purposes only and does not provide medical advice. It is not intended to replace a professional medical diagnosis or treat any medical condition.
As time spent in front of PCs and monitors increases, so too do health concerns stemming from poor ergonomic settings, such as eye strain, wrist pain, headaches, sore neck and more. A
link hidden, please login to view indicates that up to 63 percent of office employees experience neck pain,2 inhibiting them from achieving peak performance and remaining motivated throughout the work day. To address these challenges, workers using monitors for extended periods should adopt preventive measures to safeguard their health. Here are some health-conscious practices to keep in mind during prolonged use.
1. Position the Monitor at Eye Level
LG QHD Monitor (model 27BQ75QC)1, 3
To prevent issues such as sore necks and headaches, it is essential to align the monitor to eye level. Traditional monitors typically require employees to adapt to a fixed workstation environment, but with adjustable stands, users can modify the screen’s height and angle, promoting a neutral posture and reducing pain during long work hours. Monitors with ergonomic stands – such as LG business monitors – present built-in adjustable functions like tilt, swivel and 90-degree rotation for a more flexible and comfortable work environment.3
2. Maintain Optimal Viewing Distance
LG UltraWide Monitor (model 34BA85QE)1
Limited desktop space often constrains employees to sit in a position too close to the monitor, resulting in eye strain and neck fatigue. To help maintain an optimal viewing distance – typically an arm’s length – LG business monitors feature a slim stand and integrated power module. This streamlined design saves space, keeping workstations more organized and supporting better ergonomic practices.
3. Adjust Screen Settings
LG UltraWide Monitor (model 34BA85QE)1
To protect eye health, adjustable monitor settings and specifically designed modes are available for individuals who use screens extensively. For instance, Reader Mode on LG business monitors alters the screen’s color temperature to reduce blue light, enhancing legibility to reduce eye strain for comfort and relief during prolonged periods of screen time.
4. Utilizing Ergonomic Monitors
LG FHD Monitor (model 27BA560)1
For environments lacking ergonomic equipment, intuitively designed office monitors can significantly enhance physical well-being and productivity. Following this trend, LG is adding the new ergonomic business monitor to its product lineup, catering to individual preferences with a wide range of aspect ratios and resolutions, from UltraWide to UHD, QHD and FHD.
The new lineup of LG business monitors effectively enhances the in-office experience with a clean design and ergonomic setup, boosting productivity and elevating comfort for employees to truly enjoy working in an engaging and health-conscious environment.
To learn more about LG’s business monitor lineup,4 visit .
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1 The image is staged to enhance the reader’s understanding.
2 Chen X, Coombes BK, Sjøgaard G, Jun D, O’Leary S, Johnston V: Workplace-based interventions for neck pain in office workers: systematic review and meta-analysis. Phys Ther. 2018, 98:40-62. DOI: 10.1093/ptj/pzx101
3 Adjustability may vary between different monitor models.
4 The availability or launch date of the product in the images may vary by region.
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By News Reporter
LG TV Owners Worldwide Gain Access to Exciting Offers, Including Discounts
and Free Trials from Global and Regional webOS Content Partners
SEOUL, Aug. 30, 2024 — LG Electronics (LG) is announcing the LG Streaming Week campaign in 44 countries, starting from September 9 and running through October 13,1 to celebrate a decade since the initial launch of webOS on the company’s LCD and OLED TVs. For owners of LG TVs above UHD released from 2018 onward (running webOS 4.0 and above), as well as StanbyME and StanbyME Go users, LG Streaming Week presents a variety of free and discounted subscriptions from service partners through its dedicated app, accessible from the Home Screen, Content Store or Apps.
Each promotional week will feature a different global and local partner line-up, with each partner limited offer accessible and redeemable solely on a weekly basis, from the LG Streaming Week app.2
LG Streaming Week boasts a range of enticing offers from content partners, such as free subscriptions of up to three months and up to 90 percent in discounts. Whether a fan of movies, sport, gaming, anime or cult classics, LG Streaming Week caters to a multitude of interests and preferences for a more captivating viewing experience.
Apple TV+3 is offering a three-month free trial, allowing LG TV owners to enjoy the latest premium Apple Originals, including the gripping psychological thriller Disclaimer, starring Academy Award-winners Cate Blanchett and Kevin Kline and created and directed by five-time Academy Award-winner Alfonso Cuarón. Plus, new seasons of the Emmy Award-nominated and BAFTA-Award winning drama Slow Horses; enthralling post-apocalyptic series Silo; and the sweeping and deeply moving drama Pachinko. Moreover, LG is providing customers with a three-month free trial of Apple Music.4 The award-winning Apple Music offers one of the largest catalogs of music in the world with over 100 million songs as well as over 30,000 expertly curated playlists, artist interviews, Apple Music Radio and so much more. Apple Music subscribers also have access to exciting features like Apple Music Sing and time-synced lyrics as well as lossless audio, and immersive Spatial Audio.
Movie enthusiasts will be delighted with the chance to explore films and series from multiple content providers across genres. New and returning Paramount+5 subscribers can get a 50 percent discount on an annual subscription of high-stakes dramas including Tulsa King, critically acclaimed projects like Fellow Travelers (Paramount+ with Showtime plan only in US), next-gen franchises that build on fan favorites like Knuckles, Star Trek: Strange New Worlds and Tales of the Teenage Mutant Ninja Turtles, along with an extensive library of even more hit series, blockbuster films, live sports and breaking news.
Mubi,6 a global streaming service, production company and film distributor dedicated to elevating great cinema all over the world, is offering LG TV owners during LG Streaming Week a chance to discover the best of cinema, in the comfort of their home, with 70 percent off for six months.
For sports fans, DAZN7 – the only place to watch NFL Game Pass (excluding US and China) – will be offering new customers 25 percent off a NFL Game Pass Season Pro subscription and a NFL Weekly Pro subscription for USD 0.99 or local currency equivalent. This will give LG TV owners the opportunity to watch every NFL game from every team, including the Playoffs and Super Bowl, live and on-demand. Plus get NFL RedZone, NFL Network, NFL Originals and much more, including a full suite of archive content.
What’s more, for those who prefer gaming or anime, LG Streaming Week has appealing offers for users of different tastes and interests. LG TV owners can embark on an anime adventure with 30 days free trial of Crunchyroll, where fans unlock the largest dedicated anime streaming library of over 25,000 hours of content and fresh series arriving every season. For an interactive experience, especially for LG TV owners, Blacknut8 Cloud Gaming offers a 30-minute free play session for any of their 500+ premium games and a special USD 1/first month subscription offer for new subscribers. For kids and families, Baby Shark World for Kids by The Pinkfong Company is granting 1 month of free access to its vast library of songs and stories that engage children in stimulating learning experiences.
To provide those who do not yet own an LG TV with the opportunity to take advantage of LG Streaming Week, the company is presenting several promotions on TV products across the global market. LG aims to expand its presence with enticing occasions for users to experience all that webOS has to offer on LG TVs.
The decade-long journey of webOS is marked by continuous innovation, demonstrating LG’s commitment to delivering content with a user-friendly interface for convenience and ease of use. Over the years, webOS has undergone a home screen overhaul that enhances usability and leverages the latest AI technology to effortlessly direct viewers to their preferred content. What’s more, the company’s recent webOS Re:New program enables LG AI TV owners to receive TV upgrades for a period of five years, enriching the user experience for a wider audience.
LG webOS highlights LG’s dedication to optimizing content consumption, with support from over 4,000 partners in 180 countries and millions of active users. Since its launch, webOS has evolved over 10 years to transform the home entertainment experience for easy-to-use viewing pleasure. Now available across LG TVs and lifestyle screens such as StanbyME and StanbyME Go, webOS has recorded significantly increased usage time, with consumers gradually shifting access from traditional TV to webOS, reflecting its widespread appeal to users around the world.
For further details about free and discounted content available during LG Streaming Week, visit the dedicated page on each regional LG.com site. Information on LG product promotions can also be found at
link hidden, please login to view. ###
1 LG Streaming Week 1 starts September 9 and redemptions for Week 1 offers close September 15. Week 2 starts September 16 and redemptions for Week 2 close September 22. Week 3 starts September 23 and redemptions for Week 3 offers close September 29. Week 4 starts September 30 and redemptions for Week 4 offers close October 6. Week 5 starts October 7 and redemptions for Week 5 offers close October 13. Select partner offers may start at a different date than the beginning of the week.
2 Partner offer can only be redeemed once via LG Streaming Week app.
3 Apple TV+ offer is available via LG Streaming app from September 9 and can also be accessed directly from Apple TV app in over 90 markets until November 17. Offer ends November 17. Offer available on 2018-2024 LG 4K, 8K Smart TV models, StanbyME and StanbyME Go models in the Apple TV app. Valid only for new and qualified returning subscribers to Apple TV+ in your region. Limit one offer per TV and Apple ID. Plan automatically renews at your region’s price per month until cancelled. Requires Apple ID with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings. Terms and Apple Privacy Policy apply; see the applicable terms at Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.
4 Apple Music offer is available via LG Streaming app from September 9 in 44 markets and can also be accessed directly from Apple Music app in 137 markets until April 30, 2025. Apple Spatial Audio with Dolby Atmos is available on LG OLED TV models launched from 2018 to 2024 and QNED TV models Q90T and above.
5 Paramount+ offer is available in 18 countries including US, Canada, United Kingdom, France, Italy, Austria, Switzerland, Republic of Ireland, Australia, Argentina, Brazil, Mexico, Colombia, Chile, Peru, Panama, Guatemala and Ecuador, where LG Streaming Week promotion is available. The total cost of the annual plan is billed upfront and after the first year, auto-renews at the then regular annual price of the annual price selected. Paramount+ U.S: Total cost of annual plan billed upfront. Auto-renews at then regular annual price (currently, plan start at USD 59.99/year + tax, as applicable).
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By News Reporter
Since CEO William Cho
link hidden, please login to view of becoming a ‘Smart Life Solutions’ company, LG has made significant changes to various parts of its business and expanded new areas. To celebrate one year since this bold move, the company has launched an advertising campaign showcasing the remarkable progress it has made so far.
Titled ‘Connecting Spaces and Future,’ the campaign highlights this vision and demonstrates a strong dedication to innovation, aiming to strengthen its reputation as a leading innovator across various sectors. The campaign features videos showcasing LG’s ongoing transformation into a ‘Smart Life Solutions’ company through an ever-evolving product portfolio. Starting July 27, three videos will be released focusing on its mobility solutions, air solutions and more.
This marks the first LG video campaign to focus on the company as a whole since ‘Digitally Yours’ in 2000. The new video content seeks to underscore LG’s mobility solutions and the unique experiences they offer, as well as AI smart home solutions that provide personalized environments, webOS solutions that connect various devices on a single platform, and the core technologies including HVAC solutions that will drive future industries.
The mobility solutions video illustrates LG’s efforts to expand home experiences onto the road and deliver unique customer experiences based on three main themes: Transformable, Explorable and Relaxable. It also features the company’s emerging electric vehicle (EV) charging business. The video on its air solutions highlights excellent HVAC technology, including chillers and heat pumps, and a commitment to innovating global solutions that enhance customers’ lives in every space, from residential to commercial.
This event is in line with LG’s desire to showcase its innovative efforts beyond the home appliance space. By highlighting other categories and sectors it pioneers, LG aims to resonate with younger audiences and establish a youthful, dynamic brand image.
On the first anniversary of the announcement of its ‘Smart Life Solutions’ transformation, LG is expanding its achievements across three new pillars of growth: accelerating B2B (including vehicle components and HVAC), pursuing platform-based services (subscriptions, webOS-based advertising and content, etc.) and exploring new business areas such as EV charging.
Notably, after surpassing KRW 10 trillion in sales last year, LG’s vehicle components business carried on in the same form this year by achieving a record-high performance in the second quarter. The company’s commercial HVAC business, which is also growing rapidly, is further diversifying its business portfolio. LG is continuously leveraging its globally competitive HVAC solutions across the entire value chain, from products, technology, production and services, while actively targeting backend industries supporting AI infrastructure, such as data centers.
Starting this year, LG launched its , integrating AI and digital transformation with the company’s manufacturing and production data. This business undertakes production consulting, develops production methods, equipment and operation systems, and trains production technology personnel. Furthermore, the company expects to secure orders worth approximately KRW 300 billion in supplying smart factory solutions to business clients. Meanwhile, the company is actively expanding its webOS-based advertising and content business from TVs to automotive infotainment, with sales set to exceed KRW 1 trillion this year.
LG is accelerating its shift from a traditional product-centric business model to a recurring model that continuously generates revenue through intangible, non-hardware businesses such as subscriptions, content and services.
Stay tuned to to discover LG’s vision in greater detail and get the latest updates on the company’s ongoing transformation into a Smart Life Solutions company.
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