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55SM9000PVA TV shifted from Middel East to India now facing Logging in problems.
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By News Reporter
Collaboration With Expo City Dubai Marks a Major Step in Company’s B2G Expansion
SEOUL, Nov. 25, 2025 — LG Electronics (LG) is accelerating its qualitative growth strategy in the Middle East by expanding its business-to-government (B2G) portfolio.
On November 19, LG signed a strategic partnership with Expo City Dubai – a city borne out of the Dubai government-backed 2020 World Expo – to collaborate on the development of a next-generation smart city. The agreement was signed by William Cho, CEO of LG Electronics and Ahmed Al Khatib, Chief Development and Delivery Officer, Expo City Dubai.
The partnership builds on discussions at the Korea–UAE Business Roundtable, where both governments agreed to deepen cooperation in AI-powered service development and AI infrastructure. It also further deepens LG’s long-standing relationship with Expo City Dubai, an innovation-driven, people-centric community and the new center of Dubai’s future. The company previously supplied LED signage for Expo 2020 and later committed to providing built-in home appliances – including refrigerators, dishwashers and ovens – for 3,000 households currently being built within the smart city.
As a provider of Space as a Service – offering holistic, space-optimized solutions – LG will support the project with innovative infrastructure across multiple areas, including AI data center cooling solutions and smart home systems powered by the company’s AI Home Hub platform.
Through this latest partnership, LG aims to strengthen its position as a comprehensive solutions provider across the B2C, B2B and B2G sectors in the Middle East.
“With our differentiated HVAC technologies and AI Home Hub-based smart solutions, we are committed to contributing to sustainable growth in the Middle East,” said William Cho, CEO of LG Electronics. “We will accelerate efforts to capture new B2B and B2G opportunities with solutions built around each country’s future direction.”
Accelerating B2B and B2G Growth Across the Middle East
LG continues to expand its presence in major markets such as the UAE and Saudi Arabia. The company has operated in the UAE for 30 years and manages regional headquarters overseeing operations across 75 markets in the Middle East and Africa.
In September, LG signed an MoU to supply cooling solutions for the Middle East’s largest net-zero AI data center – currently being built in Oxagon, the advanced industrial district within Saudi Arabia’s NEOM gigaproject. The agreement – made in partnership with ACWA Power, SHAKER Group and DATAVOLT – positions LG as a strategic contributor to next-generation data center infrastructure.
In Saudi Arabia, LG began its air conditioner partnership with SHAKER Group in 1995 and formed a joint venture in 2006, expanding its B2C and B2B businesses. In recent years, the company has expanded its participation in government-led initiatives, driving consistent growth in B2G revenue. Looking ahead, LG aims to increase the share of its B2B business to around 45 percent of total revenue by 2030.
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By News Reporter
Embracing the Spirit of “Har Ghar Appliances, Har Ghar Happiness,”
the New Lineup Combines Design, Performance and Value for Every Indian Home
Mumbai, Oct. 14, 2025 — LG Electronics India Ltd. (LGEIL) today unveiled the LG Essential Series, a new line of home appliances created from the ground level with Indian insights. As the company’s first major consumer initiative following the public listing of LGEIL, the Essential Series reflects LG Electronics’ (LG) renewed commitment to India – making innovation more accessible to millions of households while meeting their growing aspirations. Under the campaign slogan “Har Ghar Appliances, Har Ghar Happiness,” LG aims to enrich the lifestyles of Indian consumers by ensuring that more households experience the brand promise of Life’s Good first-hand.
Developed after engaging with more than 1,200 families across India representing diverse demographics and lifestyles, the series is built on two core philosophies: “Made in India” and “Made for India.” Each product is designed to meet the dreams and everyday challenges of Indian consumers offering superior performance, durability and thoughtful design, all at an accessible price.
The LG Essential Series comprises four key appliances designed for Indian households:
Double Door Refrigerator with frost-free technology and larger vegetable storage Fully Automatic Top Load Washing Machine built to withstand local conditions like dust, humidity and low water pressure Room Air Conditioner reducing energy consumption with Energy Manager+ & Diet Mode+ Convertible Oven with Indian Auto Cook menus, air fry and convection modes for healthier, versatile cooking. “The LG Essential Series marks a new chapter in our commitment to Indian consumers, following the successful market listing of LGEIL,” said Hong-ju Jeon, managing director of LG Electronics India Ltd. “Designed from the ground-up with insights from thousands of households, this series brings together premium design and everyday reliability. It addresses the real needs of Indian families with appliances built for local conditions – enhancing convenience and enriching daily life. With this launch, LG is making Life’s Good more accessible, turning aspirations into reality across India.”
Designed for India: Durable, Practical and Thoughtful
Double Door Refrigerator
Combining simplicity with premium functionality, the refrigerator offers Frost Free Technology at a reasonable price, eliminating the need for manual defrosting. Its Smart Mode automatically adjusts cooling based on seasonal changes, while a 20 percent larger (compared to previous models) vegetable storage compartment accommodates bulk grocery shopping – ideal for vegetarian households. Fully Automatic Top Loader Washing Machine:
Built for durability in diverse Indian conditions, the washer features Low Pressure Fill technology for effective washing even at low water pressures. The ProShield Motor with BMC (Bulk Moulding Compound) Cover provides enhanced protection against dust, insects and moisture, while the IPX4-certified water-resistant control panel offers reliable operation in humid conditions. Room Air Conditioner:
Designed for comfortable living, the product comes equipped with features like Energy Manager+ with the “You decide your bill” function, which helps consumers manage energy consumption – a key concern as many hesitate to purchase air conditioners due to high electricity costs rather than product price. The Diet Mode+ feature allows users to manage both cooling temperature and personal comfort, optimizing energy efficiency while delivering enhanced airflow. It is ideal for effectively cooling small to medium-sized spaces such as bedrooms or study rooms. Product features and specifications may vary by model. Convertible Oven:
Inspired by India’s rich culinary traditions, the oven includes Auto Cook menus customized for local dishes like ghee, paneer and dal. Equipped with Air Fry and Convection modes, it enables healthier cooking with the convenience of modern versatility. The LG Essential series will begin its nationwide rollout in November 2025, with prices starting at approximately Rs.18,000 for entry-level models.1 The products will be available at all authorized LG brand stores, multi-brand retail outlets and major e-commerce platforms across India.2
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1 The pricing is indicative and subject to change, and may not include installation, taxes or other service charges.
2 Subject to regulatory approvals and supply chain conditions.
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By News Reporter
Company Shares Future Vision to Become a National Corporation of India
MUMBAI, Oct. 14, 2025 — LG Electronics (LG) today announced the listing of its subsidiary, LG Electronics India Limited (LGEIL), on the National Stock Exchange of India (NSE). The milestone marks an important step in the LGEIL’s ambition to become a national corporation of India while reinforcing its role as a long-term partner in the country’s economic growth.
On October 14, LG held a listing and future vision announcement ceremony at NSE in Mumbai, attended by LG Electronics CEO William Cho, CFO Chang-tae Kim, managing director of LGEIL Hong-ju Jeon, board chairman Dae-hyun Song, as well as NSE CEO Ashish Chauhan, investors and analysts. At the market’s opening bell, LG CEO Cho and NSE CEO Chauhan jointly rang the ceremonial gong to celebrate the start of trading for LGEIL.
In the IPO, LG offered 15 percent of LGEIL’s issued shares (101,815,859 shares) through an offer for sale. The IPO price was set at the top of the indicative range at INR 1,140 per share, with subscriptions reaching 54 times the total offering. The listing generated approximately USD 1.31 billion1 (INR 116.05 billion).
With the listing, LGEIL becomes more deeply rooted in India. LG anticipates that this development will support its growth in a market where rising incomes and expanding middle-class households are creating strong momentum in appliance adoption. According to Boston Consulting Group, the proportion of Indian households in the middle-income bracket (annual income USD 6,000–36,000) is forecast to rise from 29 percent in 2020 to 46 percent by 2030.
“India is now at the center of our Global South strategy,” said William Cho, CEO of LG Electronics. “We look forward to advancing the growth of both LG and LGEIL.”
Future Vision: Make for India, Make in India, Make India Global
Alongside its market debut, LG presented a long-term vision to build on its leadership in India and strengthen its position. With India’s population and its status as one of the world’s largest potential markets, LG plans to expand strategies tailored to local customers and market needs. Through this, LG aims to maintain its current position as number one player in major home appliances and consumer electronics2 in India as per the market share in the offline channel.
The first vision, “Make for India”, emphasizes creating products tailored to Indian lifestyles and needs. Building on decades of local insight, the range combines affordability, India-specific features and design elements reflecting cultural preferences. Building on this experience, LG will continue expanding its India-focused portfolio.
The company’s second vision “Make in India” highlights LG’s alignment with India’s manufacturing-driven growth strategy. LG has established a self-sufficient local value chain spanning R&D, production, sales and service. In addition to its existing plants in Noida and Pune, the company is investing INR 50.01 billion in a new factory in Sri City, expected to create 1,900 direct and indirect jobs.
Lastly, “Make India Global” builds on this foundation to position India as a key driving force within LG’s Global South strategy, which focuses on unlocking growth opportunities across emerging markets amid rapidly evolving geo-economic dynamics. Through this initiative, LG aims to help advance India’s transition from a fast-growing market to a recognized hub of innovation, manufacturing and talent.
By empowering local industries, strengthening value chains and fostering technological capabilities, LG seeks to enable India to showcase its excellence on the world stage – from advanced manufacturing and R&D to technology exports and sustainable development. Ultimately, the company aspires to grow alongside India, supporting its rise as a global economic leader while reinforcing its own standing as a trusted national company that represents India’s potential to the world.
Building a Better Future Together
Beyond products, LGEIL continues to strengthen its connection with customers by enhancing after-sales services and expanding its Annual Maintenance Contract subscription programs – ensuring lasting relationships that extend well beyond the point of purchase. The company is also accelerating growth in future-ready B2B domains, providing advanced technologies for commercial spaces, HVAC systems and information displays.
Guided by a shared vision for growth, LG stands ready to create lasting value in India – strengthening its role as a partner in the country’s progress and a contributor to its global success.
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1 The exchange rate was applied at 1 USD = 88.78 INR. (RBI, as of October 13, 2025)
2 Excluding mobile phones
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By Manoj Reddy Police
Hi
the lg c5 2025 does not have ETV win app avalability even in latest webos version. This is a basic app in india.
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By News Reporter
Company Accelerates Growth Strategy, Expanding Footprint in the Global South
SEOUL, Sep. 8, 2025 — LG Electronics (LG) CEO William Cho is advancing the company’s Global South growth strategy through a strategic partnership to provide cooling solutions for an AI data center under development in Oxagon, the industrial hub of Saudi Arabia’s NEOM City project.
On September 2 in Riyadh, Cho met with Abdulelah Abunayyan, Chairman of SHAKER Group, the manufacturer and sole distributor of LG Air Conditioners, following the 30th anniversary of the strategic partnership; and Rajit Nanda, CEO of DATAVOLT, a global data infrastructure provider. The parties signed a memorandum of understanding (MOU) under which LG will supply advanced thermal management solutions for next-generation data centers being developed by DATAVOLT.
DATAVOLT, headquartered in Saudi Arabia with offices in the USA, Uzbekistan, India and the UAE and with a presence in South Korea and South Africa, develops hyperscale data centers that incorporate renewable energy and alternative fuels. Its flagship project in Oxagon is planned as one of the largest AI data centers in the region. DATAVOLT is also investing in hyperscale data centers in Uzbekistan, Bangladesh, and other parts of Asia.
“We are building a new generation of net-zero, AI-ready data centers designed for performance, scale and sustainability,” said Rajit Nanda, CEO of DATAVOLT. “Partnering with LG allows us to integrate world-class cooling technologies that are critical to enabling the digital transformation of governments and enterprises across the Kingdom of Saudi and beyond.”
“Our 30-year partnership with LG has been instrumental in shaping the HVAC market in Saudi Arabia, and today’s collaboration marks another step forward in that journey,” said Mohammed Ibrahim Abunayyan, CEO of SHAKER Group. “By joining forces with LG and DATAVOLT, we are driving innovation in advanced, energy efficient cooling solutions and supporting the Kingdom’s ambition to become a global technology hub.”
By integrating large-scale chillers with coolant distribution units, LG is positioning AI data center thermal management as a new growth engine within its heating, ventilation and air conditioning (HVAC) business. In addition to cooling, LG is developing capabilities to propose integrated solutions such as heat recovery and DC power systems, which can further contribute to energy efficiency in data centers.
The collaboration is also meaningful from the perspective of LG’s “One LG Solution” strategy, which seeks to leverage capabilities across LG Group affiliates. Beyond thermal management, opportunities may extend to battery solutions from LG Energy Solution and data center design, build and operation solutions from LG CNS, drawing on LG Group’s global network.
During his visit, Cho also assessed the market environment and business performance of LG operations in Saudi Arabia, Nigeria, the Levant and Maghreb, highlighting the importance of tailoring strategies to local market dynamics.
“The Middle East and Africa hold tremendous potential,” said CEO Cho. “The Middle East offers abundant B2G and B2B opportunities driven by government-led industrial restructuring and large-scale development projects. By leveraging our strong brand and differentiated offerings in areas such as AI home and smart solutions, we need to focus on capturing new growth across the region.”
Recently, Pilwon Jung, LG’s regional representative for the Middle East and Africa, signed an MOU with Mohammad Al Habib Real Estate Co., a major Saudi developer actively involved in government-backed projects, including premium housing developments.
This marks CEO Cho’s third visit to the Global South this year, following trips to India in January and to Vietnam and Indonesia in May. The Global South is a cornerstone of LG’s growth strategy, with the company positioning the region as a key engine for long-term expansion amid shifting global economic dynamics.
The Middle East and Africa together account for about a quarter of the world’s population and are recognized as regions of strong growth potential. In particular, the Middle East has accelerated diversification beyond oil under government-led initiatives. According to Korea Trade-Investment Promotion Agency’s 2025 Export Outlook and Regional Market Conditions report, non-oil GDP growth in the Gulf Cooperation Council, including the UAE and Saudi Arabia, is projected to reach 4 percent this year – the highest in three years.
LG has a long history in the Middle East and Africa, first entering the region through branches in Kuwait (1979) and Côte d’Ivoire (1990). Over the past five years, LG’s sales in the region have grown by more than 30 percent.
In HVAC, LG continues to introduce solutions designed for the region’s climate in collaboration with SHAKER Group. These include outdoor units with heat exchangers engineered to withstand sandstorms and high temperatures, produced at the local LG-SHAKER manufacturing facility. LG is also strengthening its service infrastructure with dedicated maintenance subsidiaries across the region.
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Question
Ajay Lele
I shifted to India from UAE with my 55SM9000PVA LG TV. Since it is a TV for the middle east, I can not change the region to India. Therefore I can not log in to my LG account and have apps from the LG content store of India. Ok, so I thought I should be able to use my account in UAE and use the apps which I used in UAE. Now these apps say the IP address is not from the region, so can't run those apps. So I am stuck up with an expensive smart TV without smartness. No service center, neither LG India have any answers to it. I hate using set top boxes please help.
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