By News Reporter
While the trend toward online engagement was well underway long before the pandemic, social distancing has forced many companies to look at how they could further improve customer engagement in an era when physical trade shows and retail showrooms were off-limits or cancelled altogether. As a result, the move toward a more virtual world has accelerated for many companies, with its share of successes as well as disappointments.
One success story is LG’s experience in leveraging a virtual destination beloved by millions of and other gamers around the world – Animal Crossing: New Horizons. Released in 2020, Animal Crossing: New Horizons, or ACNH for short, quickly became one of the most popular games on the Nintendo Switch platform, breaking the console game record for the most digital unit sales in a single month with five million purchases at launch, and to date has sold more than 31 million copies worldwide.*
While enjoying the game’s colorful, cute, and oddly soothing form of escapism, players can drop by LG dream addresses OLED ISLAND and LIT ISLAND by using codes DA-7677-3136-5978 and DA-2218-2553-1949. LG is the first-ever consumer electronics company to have its own dream addresses in ACNH, both of which are open to any of the game’s residents.
On OLED ISLAND, visitors can experience a virtual lifestyle with LG OLED TV and learn about the product’s strengths and features while visiting special zones filled with LG OLED products, such as the home cinema zone and the Self-lit Gallery. Additionally, visitors can hunt for hidden treasure across the island – there are a total of 40 wrapped gifts to be found, each with a TV inside.
On LIT ISLAND, tourists will find a gaming zone, music studio, gym, soccer field, baseball field and a basketball court all featuring LG OLED TVs. The island offers other entertaining diversions as well, such as hidden pathways that can be explored with a variety of tools to be obtained to earn a special prize. Players can also head over to the account of LG’s virtual influencer, Reah Keem, to check out her fun-filled visit to the island.
Expanding upon VR and AR, LG Virtual Studio allows consumers to bring LG’s award-winning and innovative range of into any room in one’s home virtually. With detailed, 360 degree rotatable renders of each model, visitors can clearly see how LG’s products would look in a given space and how much room they would take up. By simply visiting the LG Virtual Studio website, consumers can get a good sense of which options are best suited to their homes and lifestyles.
Another helpful virtual resource for consumers interested in buying or learning more about LG TV products is LG TV Simulator. Use this tool to see how much space every 2021 LG TV (including OLED, QNED Mini LED, NanoCell, UHD and FHD) requires and how they would look in different types of interiors. The simulator offers three living room sizes to choose from, six interior styles and every TV screen size and mount option to make the virtual experience as customizable and accurate as possible to the real experience.
For consumers more interested in upgrading their TVs than playing games, LG is employing virtual reality and augmented reality to help customers choose the right product even when visiting the showroom is off limits. Thanks to AR technology, the LG OLED Gallery Series TV instantly turns one’s living room into a fully furnished space enabling customers to visualize how LG OLED Gallery TV would look in one of four themed environments – Gallery, Sports, Gaming and Cinema.
Whether it’s an online gaming world or an augmented reality site for shoppers, virtual environments are proving themselves to be immensely useful during these unprecedented times of social distancing. And with the pandemic speeding up the arrival of the metaverse, engaging fans and potential customers in virtual environments such as ACNH will only become more commonplace.
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By News Reporter
Valentine’s Day is just around the corner, and fanfare and frivolities aside, the essence of this special occassion is to express true love, which can be accomplished without expensive restaurants or romantic getaways. There are plenty of ways to celebrate the special day at home, and with the LG ThinQ taking role as a lifestyle platform, it can help make your Valentine’s Day more memorable without sacrificing safety. It can help you express love in a variety of ways from the perfect meal to fun-filled activities with your loved ones.
Turn Your Home into Cupid’s Safe Bubble
With LG ThinQ, create the perfect environment for this special day is easier than you might think. The Routine feature on the LG ThinQ app remembers your settings on different appliances to make cleaning easier every time.1 Customize your own modes, such as a “Fresh Air Mode” which could start the robot vacuum cleaner and the LG air purifier simultaneously to keep dust to a minimum while cleaning. With LG Styler, you can freshen up that flattering dress or elegant suit from the back of the closet.2 For everything else, use LG’s washing machine with steam that sanitizes while cleaning.3
Gifts of Love Hand-Picked from Home
Valentine’s Day is also about gift giving and you can even shop for LG products for your loved ones via the ThinQ app and avoid the mall altogether. For music lovers, there’s LG TONE Free earbuds or LG XBOOM GO Bluetooth speakers while a portable LG PuriCareTM Mini Air Purifier might be ideal for those who spend much time in the car or for new mothers.
Transform Your Home into a Safe-Haven Bistro
Valentine’s Day wouldn’t be complete without a romantic candlelit dinner. While the idea of preparing and cleaning up after a four-course meal at home may not seem very romantic, LG ThinQ makes the entire process much easier and more convenient. As for what dish to prepare, LG ThinQ offers services compatible with recipe management apps such as Drop, Innit and SideChef that provide access to thousands of recipes to find an appropriate dish. Find the perfect recipe, click it and it’ll send the recipe to your LG oven, preheating it to the right temperature and setting it on adequate functions while you focus on preparing the ingredients. Even if you’re not a professional chef, the apps will provide you with step-by-step instructions to help you on your way to a deliciously easy cooking experience. Clean-up is also not an issue, as the ThinQ app lets you control and monitor your dishwasher and robot vacuum for a convenient and pleasant meal from start to finish.
Romance the Evening with Safe and Sound Entertainment
To wind down the perfect day, cuddle with your loved one for a movie and search classic romance films or rom-coms starring your favorite actors. Using the ThinQ AI in LG’s AI TVs and the platform-wide LG universal search function, simply ask the LG Magic Remote to “find a romantic comedy film” to track down content you’ll enjoy with incredible ease.4 If you’re in the mood for something more exciting, turn your living room into a dance floor or ballroom and let loose with your loved one by saying “play love-themed ballads” into the Magic Remote. Whether it be romantic, party, or maybe just some lo-fi beats, or ask the LG XBOOM GO Bluetooth speaker to find music that fits the atmosphere or play your favorite playlist with a simple voice command.
So this Valentine’s Day, add your own twist to create a satisfyingly romantic experience in the safety of your home. Learn more about LG smart products at .
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1 LG ThinQ app compatible product models and available features may vary depending on region.
2 Features and usage requirements may vary depending on fabric of clothing.
3 Certified by the British Allergy Foundation (BAF) for reducing 99.9 percent of house dust mite allergens and Esche-richia coli and Staphylococcus aureus bacteria. Certified as an asthma and allergy friendly® appliance by the Asthma and Allergy Foundation of America (AAFA).
4 Services and features may vary depending on region and product models.
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