MORE LOCAL LEGENDS INSPIRING OTHERS DOWN UNDER
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
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By News Reporter
At LG, innovation extends beyond technology – it’s about creating meaningful experiences that inspire change and shape the future. This vision comes to life through LG College Day, an immersive program that connects students with LG’s corporate culture, emphasizing sustainability and real-world innovation as core values.
Recently, over 50 Princeton University Korean language students visited LG Electronics North America’s headquarters in Englewood Cliffs, New Jersey. The visit provided a firsthand look at how LG is pioneering the future through cutting-edge technologies, insightful discussions and hands-on learning experiences.
For some, LG College Day is more than just an educational visit – it’s a gateway to a future career. One former participant was so inspired during his visit that he later joined LG as a full-time employee, underscoring the program’s role in connecting top talent with real-world opportunities.
The visit began with an introductory session where students explored LG’s business strategy, technological advancements and global impact. A highlight of the session was a dynamic panel discussion featuring LG executives and industry experts, who shared valuable insights on career development, leadership and the future of technology.
Students then stepped into LG’s showroom, where they interacted with groundbreaking innovations such as the LG SIGNATURE OLED T – the world’s first wireless and transparent OLED TV – and the LG StanbyME, a portable wireless screen acclaimed for maximizing users’ on-the-go productivity. The OLED Flexible Signage display delivered an immersive visual experience that brought images to life with stunning clarity and realism.
Next, students explored LG’s Home Appliance showroom, where they witnessed AI-powered innovations that are transforming everyday life. From smart refrigerators that suggest optimal recipes to AI-driven washers that optimize laundry cycles, LG continues to set new standards for intelligent home solutions.
A visit to LG’s cutting-edge Virtual Studio offered a behind-the-scenes look at the creative process behind the company’s global marketing campaigns. The studio, a high-tech production space for commercials and product photography, highlighted LG’s emphasis on storytelling and branding.
Students also gained insight into LG’s environmental and social initiatives, including the Endangered Species Series, the Pollinator Garden and LG’s LEED Platinum Certification – reinforcing the company’s commitment to sustainability.
Beyond technology and business insights, LG College Day provided students with an opportunity to engage with LG’s Human Resources team, exploring various career paths and business opportunities within the company.
Jung Kyu-hwang, CEO of LG Electronics North America, emphasized the importance of fostering connections with the younger generation: “By engaging with young people, especially Gen Z students, we’re not just showcasing our innovations – we’re building connections for the future.”
LG College Day continues to grow as a platform for inspiring future leaders, bridging the gap between academia and industry while celebrating the synergy of innovation, corporate responsibility and Korean culture.
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By News Reporter
LG is dedicated to enriching the lives of people in the communities where it operates. Recently, LG offices in Vietnam and Thailand made significant contributions by donating various LG products to support local initiatives. These acts of generosity underscore LG’s global commitment to corporate social responsibility and demonstrate the positive impact a company can have when it invests in the well-being of its local communities.
In Vietnam, the Lunar New Year, or Tet, is a time of family reunions and shared experiences, with television playing a central role in these celebrations. To enhance the Tet experience for the people of Yen Bai Province, LG Vietnam donated 40 LG TVs to families who suffered significant losses during Typhoon Yagi. As part of its annual campaign, “Tet Nha la Tet Nhat” (Family Tet is the Best Tet), LG Vietnam extended support to 40 households facing severe hardships, including families of war veterans and those with meritorious services to the revolution, in the districts of Van Yen, Luc Yen and Tran Yen.
No district suffered the wrath of Typhoon Yagi more than Van Yen, where the natural disaster destroyed vast areas, damaging, eroding or completely destroying countless houses. Large stretches of cropland along the rivers and streams were submerged in deep water, causing havoc to the lives and livelihoods of the locals. Last year,
link hidden, please login to views to provide much-needed assistance to these people.
Since Tet 2024, LG kicked off the “Tet Nha la Tet Nhat” campaign, named after the respected proverb “Tet Nhat.” “Tet” represents a meaningful time of year when Vietnamese people prepare the best for their families, while “Nhat,” meaning “best,” aligns with LG OLED TV’s global leadership and the world-class quality of its advanced products.
The Year of the Snake marks 30 years of LG’s presence in Vietnam, symbolizing a deep commitment to continuous innovation and creative solutions for smart living. This milestone reflects LG’s dedication to improving the lives of Vietnamese customers and fulfilling its Life’s Good vision.
In Thailand, LG recently donated 50 LG gram laptops to the Thailand Collaboration for Education (TCFE) program, an initiative of the Yuvabadhana Foundation. This donation, valued at over 2,301,000 baht (USD 68,000), will benefit over 400 students at Nikomphimaisuksa School in Nakhon Ratchasima province and Piyabut School in Lopburi province, both of which lack adequate computer equipment for effective digital learning.
The donated laptops are high-performance, lightweight LG gram models equipped with Intel Core Ultra 5 Processors, making them ideal for modern AI software applications. Students in lower secondary school (Mathayom 1-3) will use these laptops to access digital curricula in science, mathematics and English. Upper secondary students (Mathayom 4-6) will leverage the laptops’ AI capabilities for advanced learning, including data analysis and enhanced comprehension.
The TCFE program aims to reduce educational inequality and promote sustainable education in Thailand by focusing on four key areas: educational accessibility, teaching and learning quality development, life skills and moral cultivation and nutrition support. LG’s laptop donation directly supports two of these areas: improving access to education by providing equipment to remote schools and enhancing teaching and learning quality by enabling digital curriculum implementation.
This donation reflects LG’s belief in the transformative power of AI in education and its commitment to ensuring all Thai youth have access to this technology. The company views this donation as part of its ongoing support for AI education in Thailand, which includes equipment donations, expertise sharing and future initiatives.
From providing essential appliances to enhancing educational opportunities, LG Vietnam and LG Thailand are actively making a difference in the lives of those around them. To learn more about the activities of LG offices around the globe, visit the .
Contributed by LG Vietnam and LG Thailand
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By JamieG
Hi all, last week I got my new LG 65" C4 Oled delivered.
I investigated using first a 32Gb memory stick for recording live programmes and pause live TV facility.
I was able to record programmes but the Live TV would not work 🥲
The LG usb is the slower 2.0 spec but I read that most low current SSD drives should still work fine with 2.0
Today I received a 240Gb drive with Sata to usb 3.0 cable (3.0 is backwards compatible with 2.0).
I can confirm that everyting works fine and for just £17.40 I now have pause live TV and loads of space for recording programmes.
I used AliExpress and they if you buy using the "choice" option you get free 7day delivery to UK with detailed tracking 👍
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By News Reporter
The heating, ventilation and air conditioning (HVAC) industry is undergoing a significant transformation, shifting towards AI-driven solutions, clean technology and highly-efficient systems tailored to diverse regional needs. Embracing this shift, LG is leveraging its outstanding core technologies, AI and intimate knowledge of different industries to deliver HVAC solutions for a smarter, more efficient future.
LG’s dynamic HVAC business continues to expand its market presence and capabilities, investing heavily in R&D to develop innovative technologies for a new generation of eco-responsible temperature control and air quality systems. Over the past three years, it has achieved double-digit annual sales growth, making it one of LG’s fastest-growing concerns and an important driver of the company’s substantial and ongoing success in the B2B sector.
LG offers a comprehensive lineup of HVAC solutions optimized for a wide range of spaces, including residential, public, commercial and industrial. Its portfolio features large-capacity chillers – which are rapidly becoming the preferred choice for AI data centers where advanced and reliable heat management is essential – as well as an array of commercial and residential air conditioning systems. Utilizing cutting-edge technologies such as high-efficiency heat pumps, LG’s HVAC products provide outstanding cooling and heating performance and are widely acknowledged as effective electrification solutions suitable for replacing traditional fossil-fuel-driven systems.
In recognition of its efforts to lessen the environmental impacts of its HVAC solutions, LG has been named the “Most Sustainable Brand” in the HVAC category by Green Builder Media, a respected North American media outlet focusing on eco-friendly construction. In the U.S. and other countries, the company has created “locally self-sufficient operation systems” that encompass all key HVAC business functions – from R&D to maintenance and repair – and are tailored to local needs.
LG is also strongly committed to delivering dependable, energy-efficient heat pump solutions for regions affected by unrelentingly low temperatures. To this end, the company has established a global consortium focused on R&D for cold-climate heat pumps with bases currently operating in Alaska (U.S.), Oslo (Norway) and Harbin (China) – all places that endure frigid winter conditions.
Last September, LG hosted the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, where LG’s HVAC experts and academic partners gathered to discuss the collaborative projects being undertaken by each of the consortium’s regional clusters. In addition to the consortium’s R&D labs, LG operates five Air Solution Research Centers (with locations in South Korea, North America, Europe and India) and runs a total of 62 HVAC academics across 43 countries. These academies, which train over 30,000 engineers annually, are helping to support the global adoption of the company’s advanced HVAC technologies.
LG’s competitive edge in HVAC is driven by its unmatched “Core-Tech” capabilities. By developing essential components like compressors and motors in-house, LG strives to ensure that all of its products deliver the first-class reliability and efficiency that its customers have come to expect. Its oil-free centrifugal chillers incorporate LG-designed magnetic bearings, impellers, compressors and heat exchangers. These chillers also leverage LG’s highly evolved AI Engine to enable predictive control and to ensure outstanding stability and performance. LG’s AI Engine even provides intelligent surge prevention, a feature that is critical for data centers, where any interruption in operation can potentially mean inconvenience for millions.
With a solid foundation of R&D, a proven track record of innovation and a commitment to sustainability-focused design and management, LG continues to reinforce its reputation as the global leader in HVAC. From pioneering a new generation of data center cooling solutions to advancing high-efficiency heat pump technologies for harsh climates, the company is doing all that it can to help usher in a smarter, more efficient future.
By James Lee, President of LG Electronics ES Company
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