[World Environment Day with LGđ±] Inspiring a New Generation of Beekeepers: Living in Harmony With Bees
-
Similar Topics
-
By News Reporter
LG is committed to ensuring Lifeâs Good for customers around the world by integrating advanced technology into everyday life and evolving into a Smart Life Solution Company. In line with this, LG Australia recently partnered with Channel Sevenâs Dream Home renovation series as an official sponsor. The series featured six pairs transforming suburban homes into Dream Homes, showcasing LG products in real Australian settings.
To raise awareness of the partnership and show how LGâs âLifeâs Good with Optimismâ commitment can make life at home just a little bit sweeter, LG Australia conducted a comprehensive campaign centered around optimism. This campaign leveraged various touchpoints to position LG as a brand that fosters connections and joyful living at home.
The campaign commenced with an exciting week-long giveaway in collaboration with Australiaâs top breakfast TV program, Sunrise on Channel Seven. Airing daily, this game-show-style competition awarded real Australians a series of LG products to help bring their Dream Home visions to life, creating a sense of optimism and joy within the community.
LG Australia also launched an owned consumer promotion featuring renowned interior designer Kate Lawrence. For MyLG members, Lawrence offered two lucky Australians a professional room makeover, complemented by LG products and a voucher to purchase items for their Dream Home through a partnership with homewares retailer, Freedom.
An exclusive event was hosted at the newly renovated home of Dream Home contestants Lara and Peter to showcase how innovative technology can create delightful home experiences. This event was part of the lead-up to the Dream Home grand finale. It highlighted LG products in real Australian homes, promoted the LG Australia and Dream Home partnership, and communicated LGâs âLifeâs Goodâ brand promise to a wide Australian audience.
A highlight of the event was a panel discussion featuring Dream Home Judge Rosie Morley, contestants Lara and Peter, LG Australia Marketing Director Gemma Lemieux and special guests Rhys and Liam, who also participated in the Dream Home series and renovated Lara and Peterâs home. The panel delved into the evolving role of the home and the significant influence of technology in maximizing joy and happiness in our personal spaces.
Guests were treated to a surprise reveal, courtesy of Australian entertaining expert Alex Cadger, who shared his tips and tricks to putting on the perfect party from his years of experience with his home catering company, The Blonde Butler. After a surprise reveal â the best part about a renovation show â of an exceptional grazing table, guests were invited to tour the home, get hands-on with LG products and enjoy an afternoon of food, drink and conversation.
To capitalize on the eventâs momentum, participants spoke with Dream Home contestants about their experiences and shared insights into the role that smart technology plays in creating your dream space, no matter your expectations, and making life more enjoyable and fulfilling.
Following the Dream Home grand finale, the event at Lara and Peterâs home generated online buzz, showcasing LG as a brand that fosters connections and empowers Australians to live their best lives. Overall, the campaign increased consumer preference for LG as a brand that facilitates lasting connections, further reinforcing its position as a Smart Life Solution company.
To read more about LGâs Dream Home campaign, visit
link hidden, please login to view. Contributed by LG Australia
# # #
-
By News Reporter
A Trusted Supplier of Vehicle Solutions, Company Earns
Security Certification for Its Transceiver Module for Volkswagen
SEOUL, Aug. 26, 2024 â LG Electronicsâ (LG) Vehicle to Everything (V2X) solution for Volkswagen has received the worldâs first Common Criteria (CC) certification for security stability in the V2X device category. The certification reinforces LGâs leading position in the global automotive components market and highlights its advanced capabilities in vehicle cybersecurity, an area that continues to grow in importance in the connected car era.
The recipient of the new CC certification, LGâs VW Transceiver Module, is a telematics component designed exclusively for Volkswagenâs internal combustion engine-specific MQB platform. An internationally recognized standard for IT product security, CC certification indicates that a device provides comprehensive protection against unauthorized access or interference. The module has also met the stringent security standards set by Spainâs National Cryptologic Centre (CCN), earning an Evaluation Assurance Level (EAL) 2+ rating.
V2X technology allows vehicles to communicate with systems, devices and technologies in the surrounding area, including other vehicles (V2V), traffic infrastructure (V2I) and, via smartphones, pedestrians (V2P). Without robust security, V2X devices and networks could be compromised by hackers, potentially leading to traffic congestion, accidents or data breaches. LG is proactive in addressing V2X security threats, ensuring that its advanced telematics components comply with Europeâs increasingly strict security regulations, thereby providing peace of mind to drivers and passengers.
LG is committed to meeting the highest standards for vehicle security, and will continue to provide competitive auto solutions that prioritize safety and reliability. After earning CC certification for its transceiver module for Volkswagenâs MQB platform, LG plans to achieve the same for its V2X solution intended for Volkswagenâs MEB electric vehicle platform within the year.
In addition to obtaining security certifications for its V2X solutions, LG is enhancing security across all areas of its automotive electronics business. In 2022, LG Vehicle component Solutions (VS) Company received the Trusted Information Security Assessment Exchange (TISAX) certification and, last February, gained Cyber Security Management System (CSMS) certification from TĂV Rheinland.
âBy earning CC certification for the security of our V2X solution for Volkswagen, we have effectively demonstrated our superior component technology and security capabilities, both of which are key elements for success in the future mobility sector,â said Eun Seok-hyun, president of LG Vehicle component Solutions Company. âLG will continue to solidify its position in the global automotive parts market, delivering innovative, secure solutions that ensure safer roads for all.â
# # #
link hidden, please login to view -
By News Reporter
For the seventh consecutive year, LG served as the exclusive technology partner of CASACOR SP, the Americasâ leading cultural platform for architecture, landscaping, art and interior design. The 37th edition of CASACOR was held in SĂŁo Paulo, where LG showcased an impressive array of 180 products across 45 inspiring spaces. Reaching record attendance with an estimated 128,000 visitors, CASCOR 2024 was hosted in one of the most important architectural landmarks in the city. Designed 63 years ago by architect David Libeskind, the venue features more than 10,000 square meters of built area.
To mark the occasion, over 80 journalists and influencers were invited to Casa ĂeâĂ© LG, the companyâs launch event house, which featured the most innovative creations in the market today. Designed by respected architect Nildo JosĂ©, the 377-square-meter brand space offered a profound reflection on what makes us human. The NĂ©âĂ© in Casa ĂeâĂ© LG is Guarani â a language of the indigenous group of South America (Brazil, Argentina, Paraguay, Uruguay and Bolivia) â meaning âsoul,â representing the vital spirit that sustains life and the essence of everything.
The hallâs welcoming atmosphere came in large part from the companyâs stylish ARTCOOL Gallery air conditioner and expansive screen, which is comprised of four Transparent OLED displays that leverage several million self-illuminating pixels to illustrate the projectâs story in unprecedented detail.
The living room featured LG OLED M3, the worldâs first-ever wireless TV. This stunning 97-inch TV comes with the Zero Connect Box, which wirelessly transmits video and audio signals at 4K 120Hz via a fast Wi-Fi connection. The M3 also boasts LGâs One Wall Design, allowing it to mount flush to the wall for a heightened sense of sophistication.
Also on display was the newest LG OLED evo C4, equipped with the AI α9 Gen 7 that significantly enhances performance. In line with LGâs renowned lineup of OLED TVs, this model also features the ultra-slim One Wall Design for a minimalist look and feel.
Casa ĂeâĂ© LG was fully equipped with all the essential appliances: LG InstaView Side by Side smart refrigerator with Craft Ice, LG NeoChef microwave with exclusive Scan to Cook feature, LG Studio electric oven and the InstaView stove.
Top architect Leticia Nannetti was tasked with designing the laundry room with functionality at its core. She delivered this by beautifully integrating the LG WashTower, a premium appliance that fosters moments of interaction, into the interior design to harmonize with the ambiance, evoke sentimental memories and celebrate diversity.
In Isabela Akkariâs healthy cafĂ©, FlĂĄvia Burin and Bruna Monetti of Studio HA sought to answer the question: âWhat ancestors do we want to be?â With this reflection, the exceptionally talented architects created a space that values beauty and offers hope, using warm shades of pink, fluid forms, fabric ceilings and settings that encourage closeness between people.
Led by chef Isabela Akkari, the cafe not only promoted healthy eating but also featured all of LGâs cutting-edge technology. This includes the Smart LG Inverter Inverse Refrigerator, one of the most economical inverse refrigerators on the market; the LG Grill NeoChef microwave, the only microwave with connectivity; and the LG InstaView Stove, which lights up the interior with just two touches.
Open to visitors until July 28 at SĂŁo Pauloâs Conjunto Nacional, Casa ĂeâĂ© LG was a great demonstration of how LGâs innovative products can be incorporated into beautiful spaces, providing technological solutions that make daily life simpler and even more efficient.
Contributed by LG Brazil
# # #
link hidden, please login to view -
By News Reporter
Home is where the heart is, and itâs also often the best place to start when youâre seeking to make a positive difference in the world. A prime example is the âhome electrificationâ trend, which, in a nutshell, helps drive sustainability by replacing fossil fuel-powered household appliances with cleaner and more efficient electricity-driven ones.
Home electrification includes the installation of electric appliances and heating and cooling systems, such as heat pumps, which transfer heat from one place to another by circulating refrigerant. Heat pumps provide the practical benefits of year-round indoor comfort and lower utility bills. When integrated with solar panels and battery storage systems, they take things a step further â empowering homeowners with energy independence and the ability to power their homes during outages.
According to a study published in the peer-reviewed scientific journal Joule, electrification could reduce greenhouse gas (GHG) emissions in the residential sector by 36 to 64 percent and cut overall GHG emissions in the U.S. by 5 to 9 percent.1 To accelerate the transition to electrification, many governments are now offering incentives and subsidies, such as those included in the U.S. governmentâs Inflation Reduction Act, to encourage the adoption of energy-efficient home technologies.2
Electrifying your home with LG brings the compelling advantages of the companyâs industry-leading core-tech and extensive lineup of sophisticated, energy-efficient products. LGâs innovative core components, including reliable, high-efficiency motors, ensure unparalleled performance and energy-savings across a variety of home appliances.
The company also provides the seamless connectivity and easy energy management with ThinQ Energy, compatible with a comprehensive range of LG appliances and HVAC systems. The LG Home Energy Platform, centering on the Energy Storage System (ESS), optimizes energy usage to prevent waste and emissions, and enables smart control of connected home appliances.
Many of LGâs products, which help reduce carbon emissions and enhance energy efficiency, are eligible for rebates. From ENERGY STARÂź certified induction cooktops to low energy-consumption, low-emissions HVAC systems, LG offers a diverse array of cutting-edge solutions that can drastically decrease household reliance on fossil fuels and boost efficiency at the same time. Among these are water heaters equipped with heat pumps, and innovative laundry solutions like the impressive WashCombo washer-dryer with Inverter HeatPump.
Embracing home electrification is an investment in a cleaner, healthier future. With LGâs energy-efficient appliances and core technologies, you can transform your living space into an all-electric abode â shrinking your energy footprint, minimizing your environmental impact and making a positive difference in the world.
To learn more about LGâs solutions with energy efficiency for home electrification, stay tuned to
link hidden, please login to view and . # # #
1
2
-
-
By News Reporter
Celebrated annually on June 5, World Environment Day presents a vital opportunity to raise awareness about environmental issues and take action to protect our planet. This year, LG offices around the world participated in tree planting initiatives, engaging with local communities to create a better environment for all.
LG Singapore kicked off its activities this June with a tree planting event that brought together employees and environmental enthusiasts under the
link hidden, please login to view.
More than seventy employees gathered at Camp Road to plant  50 trees in the cosy Tanglin area. The seven species planted included the dwarf powder puff tree, batoko plum tree, pink kopsia tree, white chempaka tree, frangipani tree, spicate eugenia tree and the river tarenna tree. These species play a vital role in enhancing Singaporeâs ecosystem and natural landscape.
Employees eagerly rolled up their sleeves to dig plots and transfer saplings to their new homes, working together with a shared purpose to contribute to the local community. Welfare packs were given to the participants to ensure that everyone stayed hydrated during the planting session.
LGâs tree planting efforts contribute to broader environmental goals, such as combating climate change and preserving biodiversity. By taking action at the local level, LG Singapore demonstrates its commitment to worldwide sustainability efforts and a greener future for generations to come.
Joining in on the action, LG Argentina hosted a tree planting activity as part of the companyâs voluntary corporate social responsibility (CSR) activities. For the second consecutive year, LG Argentina participated in the Plantarse Urban Forests Program, leading local environmental initiatives. The partnership has already seen more than 750 trees planted, representing an estimated CO2 reduction of 145,000 kilos.
is an organization that promotes sustainability and cultural change through a combination of approaches, themes and funding sources to address social and environmental issues.
Thirty-five LG volunteers ventured to an ecological reserve to recreate the areaâs original ecosystem. This activity is one of many environmental and CSR initiatives that LG conducts in collaboration with numerous non-governmental organizations such as Plantarse and .
LG Argentina also took part in native forest regeneration efforts in Pampa de Achala, CĂłrdoba, planting 125 trees. Dominated by the endemic Tabaquillo species, these high altitude forests required participants to trek up the mountain with tools, plants and irrigation systems.
Last but not least, LG Vietnam planted trees at a local university to show the companyâs dedication to âLifeâs Goodâ and making the planet a better place for all.
Aligned with the companyâs global environmental strategy, LG Vietnam planted 50 saplings at Hutech Universityâs Hitech Park Campus, with the participation of LG employees and students. Each tree will provide shade and cleaner air for students, symbolizing a promise to foster a greener and healthier environment for the younger generation to develop. This meaningful activity not only embodies the âLifeâs Goodâ commitment, but it also helps to enhance the engagament of the company and the youth.
LG offices worldwide remain steadfast in their commitment to positively impacting the environment through a variety of activities. Stay tuned to the to learn more about LGâs diverse activities around the world and how the companyâs employees contribute to a better future.
Contributed by LG Singapore, LG Argentina and LG Vietnam
# # #
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.