By News Reporter
Across the world, hospitals and health care facilities have been put to the ultimate test, pushed to their absolute limits. To help ease the burden on the Polish health care system, LG supported the 29th Annual Grand Finale fundraiser hosted by the Great Orchestra of Christmas Charity (GOCC), the largest independent non-profit charity in Poland, to raise money that will be used to help care for the nation’s most vulnerable children.
Since 1993, the GOCC has been supporting and promoting health care in Poland by purchasing state-of-the-art medical equipment for the nation’s hospitals and clinics, as well as establishing and running several medical and educational programs. The charity’s Grand Finale fundraiser on January 31 was packed to the brim with events, activities, concerts and sporting challenges that brought diverse communities together for non-stop fun and fund raising. By reaching out to regions with thriving Polish communities, the GOCC was also able to set up 79 international Collection Centres in locations such as Singapore, Bali, Mexico and as far away as a research station at the North Pole.
LG kitted the Grand Finale TV studio out with 80 LG monitors, among them professional 4K LG UltraFine monitors with Ergo stands for use by studio volunteers during the grueling 27 hour long fundraiser that was televised nationally and streamed live on the Grand Finale website.
To raise awareness and encourage more people to get involved, LG Poland also donated a smart LG Vivace washer dryer with Allergy Care to the Grand Finale’s online charity auction. Featuring steam to disinfect clothes and eliminate germs, LG Vivace proved to be a highly sought after product, attracting a host of bidders. To bring even more viewers and donations to the table, LG and partners promoted the GOCC 2021 event continuously on their social media channels.
Photo Credit: Lukasz Widziszowski
“With everything that has been going on and the social-distancing restrictions in place, this year we decided to focus on a digital fundraiser to introduce our kindhearted benefactors to donating online.” said GOCC spokesperson Olga Zawada. “Preliminary results totaled PLN 127,495,626 (USD 34.2 million), making it one of the highest preliminary amounts we’ve raised in our almost 30-year history, thanks in large part to online donations.” All proceeds from the auction were used to purchase potentially life-changing medical equipment for laryngology, otolaryngology and head diagnostics.
Jerzy Owsiak, Chairman, GOCC (Photo Credit: Marcin Wichon)
In an interview at the studio, Jerzy Owsiak, Chairman of the Board of the GOCC, personally thanked LG Poland for its contribution to the Grand Finale and LG’s entire Poland team is proud to have been able to support this noble initiative that shares LG’s goals – to make lives better.
By LG Poland Staff
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By News Reporter
In the Korea press, readers will often run across the term MZ Generation. No, this isn’t a new K-Pop group but a forced pairing of two groups – Millennials and Gen Z – which the rest of the world views as separate and distinct demographic cohorts. Separating consumers into different generations is useful for researchers and social scientists, who measure and document differences in attitudes and behaviors.
Similar to how the term untact marketing was coined in South Korea to refer to connecting with consumers intimately but in a safer, more convenient and era-appropriate manner, MZ Generation is meant to more effectively describe the new consumer target that has quickly become the focus of many brands. Millennials (born 1981-1996) and Gen Z (born 1997-2012) cohorts may be distinctly separate in age but there are many similarities in the two groups as well, and this is the point that Koreans seem to find more compelling. After all, according to the Pew Research Center, “generational cutoff points aren’t an exact science.”
What makes Millennials and Z Gen similar – and what Koreans find more relevant, it seems – are that both demographics are digitally fluent, come from diverse backgrounds, care about social justice and climate change, and tend to be more educated than previous generations. When entering adulthood, both have been impacted by economic downturns and uncertainty, such as the 2008 financial crisis and the current COVID-19 pandemic. On a deeper level, MZ share common characteristics in their relationship with brands – it’s all about transparency and authenticity. Both want brands to mirror their values and dynamically cater to their preferences. Such values and preferences can range from beauty/fashion brands featuring ‘real’ women of various colors/shapes/sizes in their campaigns (i.e. ), to food/beverage brands becoming more health-centric/using natural ingredients (i.e. ), to automotive brands making conscious efforts towards conserving the environment via expansion into renewable energy (i.e. ), and so on. Note that all of the reference brands are some of MZ’s favorites.
Where does this obsession with transparency and authenticity come from? It’s fair to assume that such values developed in the post-modern, digital world – as MZers have increasingly grown up with social media, often facing challenges of maintaining their online personas and real-world-selves, as well as discovering truths in seas of misinformation/fake news, they are in constant pursuit of discovering authentic and transparent initiatives.
If a brand promotes a CSR initiative in a developing country, MZ want to know about it. A brand pledges to become carbon neutral by 2025? They want to know about that as well. MZers are attracted to activities that reflect their values, especially in the context of the brands’ missions – a quality uniquely distinct from any prior generation.
MZ also strive to become the best versions of themselves, expecting brands to play an active role in that journey. Whether by helping them live more sustainably by providing reusable packaging with their foods/beverages, or educating them on how to participate in social justice campaigns by providing resources on how to donate to particular causes, or building platforms via social media channels where MZ can have a voice and make creative contributions. Through such intentional initiatives, supporting MZ in terms of their self-improvement and yet providing them autonomy, brands can become the young generation’s ally and work together to make life truly good.
In that vein, LG has launched the MZ Project aimed at handing the content and creative power over to the young generation, thereby empowering them to craft their own stories and personal brands – be it through music or film. As LG “encourages their diverse and limitless possibilities,” MZ is encouraged to continue their creative and positive contributions to the world, especially in times of such incredible uncertainty.
At the cusp of major milestones in life, MZers are still exploring and learning to understand the complicated nuances of the world – and to have a brand helping them engage with their peers/inspirations, as well as get closer to achieving their dreams, makes their lives a bit easier to navigate. And that’s exactly what LG wants to communicate to MZ – that no matter what they do and where they are, LG is there to support their creative endeavors and ensure that ultimately… Life’s Good.
By Jamie Waltzer, LG Brand Strategy Task
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By News Reporter
Self-lit Pixels, Accurate Color Reproduction and Unique Features
Loved by Creators Make LG OLED TV the Director’s Choice in Hollywood
SEOUL, Jan. 27, 2021 — LG OLED was honored at the 72nd Annual Technology & Engineering Emmy® Awards for its consumer OLED TV. Established by the National Academy of Television Arts & Sciences in 1948, the Technology & Engineering Emmy Awards honor development and innovation in broadcast technology and recognize innovators for their contribution to television engineering.
The recognition highlights LG’s continuing innovations to enhance and evolve the television to meet reference studio specifications. LG OLED TVs are highly valued by many of the world’s top production studios and renowned creators for their exceptionally accurate color reproduction, and unsurpassed contrast. LG OLED TVs deliver optimized video processing, best in class calibration, high degree of interoperability with support for a large number of video and audio formats, and various other features developed specifically to meet the needs of professional content creators. LG OLED TVs are widely employed as reference displays by major Hollywood movie studios and by content developers and distributors worldwide.
Able to faithfully replicate a director’s creative intent, revealing every detail and nuance with the precision of its self-lit pixels, LG OLED is popular as a reference display thanks to its capacity to meet the high quality standards of the creative content community. By being able to render motion as precisely as they reproduce colors, LG OLED TVs are also a common sight in live sports production facilities around the world.
Praised by consumers and industry experts, LG OLED TV delivers superior image quality with its self-emissive pixel technology, backlight-free structure, and independent pixel-dimming control. Impressive contrast ratio, deeper blacks, wide viewing angle and fast response times are just some of the reasons why LG OLED continues to lead the premium TV category.
“We are extremely proud that LG OLED TV has been acknowledged with one of the TV and broadcasting industry’s most iconic awards,” said Nam Ho-jun, senior vice president of R&D at LG Electronics Home Entertainment Company. “This accolade is a testament to the fact that our OLED TVs deliver the best home viewing experiences, allowing customers to enjoy the shows they love just as their creators intended them to be seen.”
This recognition comes on the heels of other award-winning LG innovations in the rapidly evolving field of smart, connected, ultra-high definition televisions. Recently, LG Electronics received a Technical Emmy for developing and deploying HTML5 for a full TV experience as well as an Engineering Excellence Award from the Hollywood Professional Association (HPA) for developing and deploying 1D & 3D LUT based hardware level CalMAN calibration with its OLED TVs. Previously, LG’s U.S. R&D subsidiary, Zenith Electronics LLC, earned Technical Emmy Awards for such pioneering developments as the first wireless TV remote control, industry standards for HDTV and stereo TV, and flat-screen displays.
For more information on LG OLED TVs, visit .
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By News Reporter
LG CTO Discusses Company’s Open Innovation Strategy and the Importance
of Working Together Towards a United Goal to Make Life Good for All
SEOUL, Jan. 12, 2021 — Dr. I.P. Park, president and CTO of LG Electronics (LG), took to the virtual stage at the all-digital CES® 2021 to share the company’s inspiring vision for open innovation in the era of social distancing. As the host of LG Future Talk, Dr. Park explained and demonstrated how open innovation has been the underlying principle of the company’s latest technological breakthroughs.
In a year of unprecedented change, LG’s unwavering commitment to making life better has remained firm, as has its ability to meet the changing needs of consumers worldwide. To illustrate this point, Dr. Park highlighted groundbreaking products such as the LG PuriCare Wearable Air Purifier and LG Smart Thermal Camera which effortlessly help to ensure consumers’ well-being and safety. LG is also adapting its CLOi robots for various environments and tasks – from disinfecting high-traffic areas in public and commercial spaces to making door-to-door deliveries and serving food in restaurants – to improve hygiene and minimize health risks for both employees and customers.
The core of today’s talk centered around open innovation, where Dr. Park was joined by Gary Shapiro, president and CEO of the Consumer Technology Association, to talk about the growing power of partnership across disciplines and industries to deliver what is right for consumers. The LG Innovation Council is a prime example of LG’s many collaborative initiatives, bringing together a group of experts from a broad range of tech sector companies to learn, cooperate, discover new opportunities and find new ways to improve people’s lives.
“Technologies and disciplines are converging to facilitate a host of digital innovations – AI, 5G connectivity, IoT, cloud, sensors, navigation, batteries – and they are transforming mobility which is a huge part of our lives,” remarked Shapiro. “And we’re seeing that sort of change in so many other areas too: transport, logistics, agriculture, healthcare and even food.”
This open approach to innovation provides the basis for everything that LG is working towards, especially under its LG ThinQ brand, which encompasses the company’s AI and IoT-enabled devices. Dr. Park outlined exciting plans to develop an ecosystem by connecting all products and services across categories, providing consumers with a fulfilling user experience and unsurpassed convenience. “It’s not just about individual appliances and devices that have AI capacity and connectivity, it’s more about building an ecosystem where LG and partners work together to expand, enhance and enrich what we offer to those we serve,” said Dr. Park.
Joined by David Rabie, CEO of Tovala, whose oven-ready meal kits will soon be available for purchase in the LG ThinQ Store, Dr. Park envisioned an evolved ThinQ app that goes beyond control and monitoring functionality to become a full digital lifestyle platform. Through diverse partnerships and by implementing new features such as Scan-to-Cook, which lets users instantly apply the right oven settings for select pre-prepared meals by simply scanning the packaging’s barcode, LG makes home management effortless so customers can focus more on the things that matter to them most.
Dr. Park was again joined by Jean-François Gagné, CEO of Element AI, who last year helped Dr. Park announce the Levels of AI Experience framework at CES 2020. The two companies along with other partners are developing a new innovative platform, AIX Exchange, that will enable industry leaders, researchers, policymakers and consumers to engage directly with one another to discuss how to best implement AI for the good of all. Dr. Park also revealed some of the intelligent technologies LG has been working on, including Vision Pack, which will augment the existing AI capabilities of the company’s ThinQ refrigerators and smart mirrors.
Another key point of the talk centered on LG’s vision for creating a consistent and connected user experience that extends to all areas of consumers’ lives. Together with Dmitry Loschinin, executive vice president of DXC Technology and president and CEO of Luxoft, Dr. Park unveiled LG and DXC Luxoft’s new joint venture named Alluto, which will reimagine the in-vehicle experience, leveraging LG’s webOS Auto to seamlessly connect car to home and office. As an illustration of the potential of webOS, Dr. Park presented a new smart cabin concept that will offer immersive interactive experiences for passengers as well as the possibility of a cloud-based mobility ecosystem suitable for a variety of commercial and public applications, including intelligent fleet management in tomorrow’s smart cities.
“We come back to the importance of working together across industries because building and expanding this kind of ecosystem is absolutely a multidisciplinary effort,” emphasized Dr. Park. “It’s all about teamwork, collaboration and partnership when it comes to innovation for a better life in the age of digital transformation.”
The LG Future Talk and all of LG’s latest innovations can be viewed at the company’s .
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By News Reporter
LG’s Premium TVs Upgraded with New OLED Panel, Advanced LCD Panel
Structure, Upgraded Processor and UX Offer Even More Screen Sizes for 2021
SEOUL, Jan. 11, 2021 — LG Electronics (LG) is setting the standard for the TV industry once again with its most impressive premium TV lineup yet, featuring OLED, QNED Mini LED and NanoCell TVs. Featuring a CES® 2021 Best of Innovation Award winner (model 48C1) as well as several Innovation Award honorees.1 LG’s flagship TV lineup has been upgraded inside and out with technology and features such as a new OLED panel, a new advanced LCD panel structure that combines Quantum Dot NanoCell Technology with mini LED backlighting for improved color accuracy and greater contrast, and upgraded AI processor, a redesigned webOS as well as a stunning new look for 2021.
LG’s 2021 OLED TV lineup represents the company’s most comprehensive range of OLED TVs to date with exciting new models that come in more large sizes and build on the brand’s legacy of superior picture quality. LG’s newest G1 series features OLED evo, the next step in the evolution of OLED TV technology that delivers better luminosity for higher brightness and punchy images with amazing clarity, detail and realism.
And when it comes to the ultimate viewing experience of OLED, LG is offering consumers more choices than ever before. The exceptional LG C1 series boasts a diverse range of size options from the 48-inch version favored by avid gamers to the new 83-inch model which will have all the neighbors inviting themselves over on movie night. What’s more, the new Gallery Stand2 is an attractive alternative to the sleek, flush-to-the-wall Gallery Design mount for those who desire more flexibility in their interior planning.
LG’s latest intelligent processor, the α (Alpha) 9 Gen 4 AI, revamps the performance on the newest LG OLED TV models in the Z1, G1 and C1 series, LG QNED Mini LED TV models QNED99 and QNED95 and LG NanoCell TV models NANO99 and NANO95. The processor leverages deep learning to enhance upscaling, making content of any quality look picture-perfect on the large, self-emissive displays. LG’s newest processor features AI Picture Pro, which recognizes onscreen objects such as faces and bodies3 and distinguishes between foregrounds and backgrounds, processing each object independently to make images more three-dimensional. With its ability to detect content genre, the α9 Gen 4 processor further optimizes picture quality, amount of light in scenes and ambient conditions in various viewing environments.
Moreover, the processor incorporates a new version of LG’s AI Sound Pro which boasts two major additions for 2021. Virtual 5.1.2 surround sound up-mixing delivers an incredibly immersive audio experience via the TV’s built-in speakers while Auto Volume Leveling ensures a consistent level of volume when switching between channels or streaming apps, a solution to a problem that has long annoyed TV viewers.
LG’s latest TVs offer an exceptionally intuitive user experience thanks to the company’s updated webOS 6.0 smart TV platform. With a completely redesigned New Home screen as well as performance and feature improvements, webOS 6.0 provides faster access to apps and simpler content discovery capability with even more personalized recommendations. Paired with an improved Magic Remote that includes hot keys for popular content providers, LG’s new webOS offers users the ability to more easily control and navigate LG’s next-generation TVs and the growing webOS ecosystem.
Acknowledged by consumers, tech experts and some of the biggest names in the film industry as the best displays around, LG OLED TVs continue to raise the bar for image quality. With the company’s self-lit pixel technology, the panels featured in the 2021 lineup offer perfect blacks and have been certified as having 100 percent color fidelity by the global product testing agency Intertek.4 In addition to their unsurpassed color and contrast, LG’s TVs support for Dolby Vision IQ and Dolby Atmos® to take viewer immersion to a whole new level.
LG OLED TVs have also earned a reputation as the best TVs for both console and PC gaming. LG’s 2021 OLED TVs are equipped with new features such as Game Optimizer along with a 1 millisecond response time, low input lag and four ports supporting the latest HDMI specifications.5 Not only does it allow users the ability to access all game-related settings in one convenient place, Game Optimizer, featured in all LG 2021 webOS TVs including QNED Mini LED and NanoCell TVs, automatically applies the best picture settings according to the type of the game being played, whether it is a first-person shooter, role-playing game or real-time strategy title. For exhilarating big-screen gaming with stutter- and tear-free images, LG OLED TVs are G-SYNC® Compatible, FreeSync Premium supported and feature variable refresh rate (VRR),6 all of which can be managed within the Game Optimizer.
What’s more, LG expanded the number of TV models that will support HDMI 2.1 features in 2021, with enhanced audio return channel (eARC) and automatic low latency mode (ALLM) being supported across the full lineup. LG’s QNED90 Mini LED, NANO90 and NANO85 NanoCell TVs will also support variable refresh rate (VRR) for an outstanding experience for those who love gaming.
And when it comes to responsible manufacturing, LG has a good track record with its OLED TVs. The panels employed in the 2021 OLED TV lineup have been certified by Swiss-based Societe Generale de Surveillance (SGS) as having minimal environmental impact, emitting negligible air pollutants, using less hazardous substances and being highly recyclable. According to SGS’s evaluation results, LG OLED TV panels reduce the emission of volatile organic compounds (VOC) by more than 50 percent compared to LCD TV panels of the same size.
LG OLED TVs are also easy on the eyes, without compromising picture quality. In addition to the low blue light recognition from TÜV Rheinland and flicker-free certification from Underwriters Laboratories, LG’s OLED TVs employ the world’s first Eyesafe-certified TV panels that meet the low blue light emission requirement of Eyesafe, a U.S.-based health standards agency. In fact, tests have shown that LG OLED TVs emit approximately 50 percent less blue light than a similar-sized premium LCD TV panel.
Designed to pair perfectly with the new OLED TV models, LG’s latest soundbars are another demonstration of the company’s environmentally-conscious approach to manufacturing. The exterior of the soundbars are made from recycled materials while the packaging is designed to protect without the use of expanded polystyrene foam blocks.
“Our commitment to raising the industry bar and increasing value for consumers are both clearly evident in the 2021 LG OLED TV lineup,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “Featuring LG OLED evo, our most advanced panel technology yet, our newest OLED TVs are in a league of their own, delivering another level of viewing experience we feel confident in saying is second to none.”
LG’s 2021 TV lineup including self-lit LG OLED TVs, new premium LG QNED Mini LED TVs and more immersive NanoCell TVs with ultra-large screen size options will be on display in during CES 2021 starting January 11.
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1 2021 CES Innovation Awards Honorees include models 77Z1, 55G1, 65G1, 77G1, 83C1 and 86NANO90P.
2 Ideally suited for 55/65-inch G1, C1, B1, A1 series models.
3 Body and face analysis available on 8K models OLED Z1, 8K QNED99, QNED95, NANO99P and NANO95P.
4 Third-party testing conducted by Intertek showed the color fidelity of the display is 100 percent based on CIE dE 2000 color difference metric calculated for 125 color patches distributed across the entire color volume. Color difference (Delta-E) value was less than 2 for each of the 125 color patches.
5 Refers to inclusion of four HDMI 2.1 ports and applies to Z1, G1, C1 series models.
6 NVIDIA® G-SYNC® Compatible, FreeSync Premium and VRR and applies to Z1, G1, C1 and B1 series models.
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