[Future Tech] Big Data and DX, Sparking the Evolution of Home Appliances
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By News Reporter
CES Best of Innovation Award Winner Redefines
In-Vehicle Experience Powered by Affectionate Intelligence
SEOUL, Dec. 17, 2025 — LG Electronics (LG) will unveil an immersive experiential space at CES 2026 that brings the company’s future mobility vision to life through Affectionate Intelligence. The exhibit invites visitors to experience firsthand how AI can reshape the driver, front-passenger and rear seating areas, reimagining the whole cabin as a more intuitive and human-centered space designed to enhance every ride.
This new series of solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking the first time the LG Vehicle Solution Company has won the category’s top honor. The system brings together cutting-edge display technology, advanced in-cabin sensing, and on-device AI under a comprehensive AI-Defined Vehicle architecture.
The showcase features three core experiential solutions: the Mobility Display Solution, which transforms the windshield into an intelligent interface; the Automotive Vision Solution, which enhances safety and delivers context-aware information to the driver and front passenger via Vision AI; and the In-Vehicle Entertainment Solution, which provides personalized content recommendations, memory-based media and real-time translation.
In the Mobility Display Solution zone, visitors can experience how AI intuitively presents essential information through a transparent OLED-equipped windshield. For example, when approaching a traffic signal, AI displays the remaining wait time above the signal, selectively providing only the most relevant information at that moment. In autonomous driving mode, the system analyzes the surrounding environment and generates corresponding visual scenes: cherry blossom petals flutter across the display on tree-lined roads, while a monotonous tunnel transforms into an enchanting forest, creating an immersive, near-virtual-reality experience.
The Automotive Vision Solution is an advanced in-cabin sensing solution powered by LG’s Automotive Vision System, designed to enhance safety while enabling context-aware, empathetic interactions and personalized content delivery. The solution tracks driver movement, gaze direction, attention, clothing color and gestures in real time, allowing the system to understand and respond to the occupant’s state. Through eye tracking and gesture control, the system expands the range of interest-based information, while anamorphic display graphics heighten immersion and realism. For instance, in autonomous driving mode, if a front-seat passenger looks at an advertisement displayed on a building, gaze recognition can trigger related information on the passenger display, providing seamless product discovery and purchasing.
The In-Vehicle Entertainment Solution delivers personalized entertainment and interactive communication. By recognizing scenery outside the vehicle, AI can display photos linked to past memories associated with that location on the window display. Passengers can share these moments in real time through video calls with family members. During long journeys, AI recommends content tailored to individual tastes, providing entertainment that turns miles into moments. In another scenario, if a restaurant staff member communicates using sign language, AI interprets the gestures into on-screen text to support smooth, two-way communication.
“We are bringing our future mobility vision to life by embedding AI across our solutions – many of which, including in-cabin sensing, are already in production with global OEMs,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “By accelerating these innovations to market, we aim to pioneer the era of AI-driven vehicles in the years ahead.”
LG AI-Powered In-Vehicle Solutions will be on display at the company’s booth during CES 2026 from January 6-9 (#15004, Las Vegas Convention Center).
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By News Reporter
Collaboration to Deliver Integrated Solutions Combining
Cooling, Power and IT Infrastructure for AI Data Centers
SEOUL, Nov. 4, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with Flex, a global manufacturing leader and innovator in data center infrastructure solutions. Under the agreement, LG and Flex will collaborate on the joint development integrated, modular cooling solutions that address the escalating thermal management challenges of AI-era data centers.
Advanced cooling technologies are required for more efficient heat dissipation in high-density data centers. The partnership brings together LG’s high-performance air and liquid cooling modules, including CRAC, CRAH, chillers, coolant distribution units (CDUs) and full suite of thermal management and monitoring solutions with Flex’s liquid cooling portfolio, proprietary power products and IT infrastructure solutions. This gives data center operators the agility to customize solutions and scale with demand.
LG is actively exploring diverse opportunities to expand its data center business worldwide. In Jakarta, Indonesia, the company recently secured an AI data center project that is set to become one of the largest of its kind in the country. LG is also collaborating with DATAVOLT, a global data center infrastructure provider, on projects in the Middle East and Africa, and has been awarded a contract to supply cooling solutions for a hyperscale data center under construction in North America.
In addition, LG has partnered with LG Uplus, a telecommunications provider under LG Corp., to successfully complete a proof-of-concept demonstrating advanced liquid cooling technology for data center thermal management solutions. The company is also developing next-generation CDUs and cold plate solutions scheduled for completion later this year, with commercialization to follow.
Building on its debut at Data Center World (DCW) held in Washington D.C. earlier this year, LG recently showcased its latest cooling technologies at DCW Asia 2025 in Singapore, further accelerating its efforts to expand its presence in the global market.
“Through our collaboration with LG, Flex now offers customers a complete range of cooling solutions to tackle escalating heat challenges in the data center,” said Michael Hartung, president and Chief Commercial Officer, Flex. “Together, we’ll deliver prefabricated, scalable data center infrastructure solutions that incorporate advanced liquid and air cooling technologies to increase efficiency, simplify deployment and speed time to revenue for our customers.”
Co-developed solutions will be available as part of the Flex AI infrastructure platform, the first globally manufactured data center platform integrating power, cooling, compute and services into modular designs. Flex provides advanced manufacturing capabilities, innovative power and cooling products and end-to-end lifecycle services that solve for data center power, heat and scale challenges in the AI era.
“We are advancing our competitiveness in the AI data center market by strategically partnering with leading global companies,” said James Lee, president of the LG ES Company. “Our collaboration with Flex adds new momentum to our global expansion and enhances our ability to deliver unique value to clients worldwide.”
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By News Reporter
Partnership Strengthens LG’s Global Data Center Solution Portfolio, Leveraging Joint
Expertise to Meet Increasing AI Power and Sustainability Demands
SEOUL, Oct. 28, 2025 — LG Electronics (LG) today announced the signing of a memorandum of understanding (MOU) with SK Enmove (SKEN) and Green Revolution Cooling (GRC) to jointly develop and expand next-generation liquid immersion cooling solutions optimized for artificial intelligence data centers (AIDCs).
Under the agreement, the three companies will collaborate to explore new business opportunities, conduct joint marketing and deliver proof of concept (PoC) demonstrations for integrated solutions and business models in liquid immersion cooling for AIDCs.
SKEN, a leading company in advanced lubricating base oils and premium lubricants, provides next-generation thermal management solutions, including immersion cooling fluids, and is strengthening its global partnerships to foster an immersion cooling ecosystem. In 2022, SKEN became the first company in Korea to develop immersion cooling fluids. Through an equity investment in GRC, SKEN is also leading the way in innovation in the future cooling market, jointly developing data center immersion cooling systems with the company.
GRC, headquartered in Texas, is a global leader in immersion cooling solutions. Since launching its industry-first solution in 2009, GRC has been at the forefront of commercializing immersion cooling technology and expanding the market by partnering with leading global IT companies.
LG will take the lead in integrating data center cooling systems, providing core components such as coolant distribution units (CDUs), facility water units (FWUs) and chillers. SKEN will supply advanced thermal fluids designed for immersion cooling, while GRC will contribute its expertise in immersion tank system design and deployment.
The rapid expansion of the AI industry has created new challenges for data center operators worldwide, who must meet increasing computing demands while improving energy efficiency and complying with stricter sustainability standards.
Liquid immersion cooling, which submerges entire servers in a non-conductive fluid, offers a highly efficient alternative to traditional air- or water-based cooling methods. By transferring heat from the servers through a heat exchanger and circulating it via external cooling systems such as air-cooled chillers, the technology can significantly reduce overall energy consumption.
Compared with conventional cooling systems, liquid immersion cooling can improve power usage effectiveness (PUE) and enable the stable operation of high-density GPU servers. In addition, the technology enhances heat transfer efficiency and helps reduce potential fire risks, enabling safer and more reliable data center environments.
LG plans to expand its liquid cooling PoC at the Pyeongtaek testbed facility by adding an immersion cooling solution, further demonstrating the company’s system performance and integration capabilities. Building on the MOU with SKEN and GRC, LG will also develop an integrated Data Center Infrastructure Management (DCIM) platform, allowing operators to monitor and manage both facility and server systems in real time.
“We expect that these three companies, each with their own immersion cooling technology and market experience, will effectively combine their respective strengths to further enhance our competitiveness in the global data center immersion cooling market,” said Nam Jae-in, Head of Green Growth at SK Enmove. “Based on our innovative solutions and strategic partnership, we will lead the growth and transformation of the cooling market.”
“This collaborative partnership between LG and SK will provide innovative and quantifiable value to AI data center customers,” said Peter Pollin, CEO of GRC. “We will support customers in quickly adopting high-quality cooling solutions and establishing a stable operating environment.”
This partnership marks another milestone in LG’s broader strategy to deliver sustainable and intelligent data center solutions. Recently LG – together with LG Energy Solution and LG CNS – supplied its “One LG Solution” to hyperscale data centers in Indonesia and showcased its cutting-edge integrated AIDC cooling solutions at Data Center World Asia (DCWA) in Singapore.
“Through this strategic partnership with SKEN and GRC, LG aims to accelerate the adoption of liquid immersion cooling and deliver highly efficient and reliable solutions for the AI-driven future,” said James Lee, president of the LG ES Company. “We are committed to leading innovation in the data center market with integrated solutions that address both performance and environmental goals.”
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By News Reporter
“One LG” Strategy Delivers End-to-End Data Center Solutions Across
Cooling, Energy and Operations
SEOUL, Oct. 9, 2025 — LG Electronics (LG), together with LG CNS and LG Energy Solution, is presenting its comprehensive portfolio of advanced data center technologies at Data Center World Asia (DCWA) 2025 in Singapore (October 8-9). Unified under the “One LG Solution” strategy, the three LG Group affiliates are collaborating to offer a complete lineup of products and services for next-generation AI data centers – covering thermal management, data center design and energy solutions.
One LG: Integrated Solutions for the Future of AI Data Centers
Created to meet growing global demand for AI infrastructure, One LG Solution positions LG as the first-choice strategic partner for data center operators seeking efficiency, scalability and sustainability. The approach combines LG’s cutting-edge cooling technologies, LG CNS’s expertise in data center design, construction and operations and LG Energy Solution’s battery systems into a single cohesive offering for high-performance data processing facilities.
LG’s thermal management portfolio for large-scale, AI-focused data centers includes large-capacity chillers, direct-to-chip (DTC) cooling systems and computer room air handlers (CRAHs). Solutions such as the Coolant Distribution Unit (CDU) and Cold Plate are designed to provide precise temperature regulation for next-generation CPUs and GPUs, supporting stable and energy-efficient performance.
Enhanced by LG’s Data Center Cooling Management System and Digital Twin technologies, these solutions aim to support optimized operation and predictive maintenance. At DCWA, visitors can explore LG’s cooling innovations and experience augmented reality (AR) demonstrations showcasing the test-bed capabilities of LG’s facility in Pyeongtaek.
LG CNS, a leading AX (AI transformation) company in Korea, is spearheading the design, construction and management of next-generation AI data centers. Through its joint venture with Indonesia’s Sinar Mas Group, LG Sinarmas Technology Solutions, the company recently secured a major AI data center construction contract, which includes the deployment of LG’s inverter turbo chillers and other dedicated cooling systems. To accelerate its AI data center business, LG CNS is conducting proof-of-concept testing on immersion cooling, an advanced cooling technology, and has secured the “AI Box” (tentative name), a solution that consolidates all data center operational components into a container-sized unit.
Leveraging its patented battery technologies, LG Energy Solution provides uninterruptible power supply (UPS) systems designed to maintain continuous and reliable energy availability. These systems offer robust support for data centers in managing operational stability amid increasing AI workloads and fluctuating energy demand.
Bringing together the strengths and expertise of all three companies, One LG Solution’s integrated platform empowers global data centers to achieve operational resilience, energy efficiency and scalability.
LG’s Thermal and Energy Solutions for Next-Generation Data Centers
The One LG Solution showcase at DCWA 2025 underscores LG’s leadership in thermal management solutions engineered for data center environments. The LG CDU, equipped with a high-efficiency inverter pump, provides scalability and considerable installation flexibility through its compact, modular design. The Cold Plate liquid cooling system, featuring advanced DTC technology, is designed to directly manage the high thermal loads of advanced chips in data center servers.
Complementing these solutions, LG’s water-cooled chiller incorporates a magnetic bearing controller and oil-free centrifugal compressors, contributing to improved reliability and reduced energy consumption. The CRAH solution further enhances operational stability by reducing electricity usage and managing airflow effectively.
LG’s innovative direct current (DC) grid solution minimizes energy loss in data center operations. While traditional alternating current (AC) conversion can result in around 25 percent heat loss, LG’s DC grid reduces this to approximately 10 percent by enabling chillers to operate directly on DC power. Combined with high-efficiency inverter pumps and heat exchangers, the DC grid significantly improves power efficiency and contributes to lowering total operating costs.
“One LG Solution is ready to reshape the global data center landscape with future-ready solutions from LG Electronics, LG CNS and LG Energy Solution,” said James Lee, president of the LG ES Company. “With our leading thermal management systems, intelligent operation capabilities and resilient power solutions, we can supply data center operators with everything they need to scale efficiently in the AI era.”
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By News Reporter
This year’s IFA in Berlin may be over, but LG’s booth left a lasting impression. Under the theme AI Appliances Orchestra, we presented our comprehensive vision for the future of home living – a future where LG ThinQ AI enables everyday appliances to seamlessly connect, adapt and evolve to make your life better.
At the core of it all was LG AI Home – a connected suite of appliances and services powered by our unique Affectionate Intelligence. Designed with European lifestyles in mind, LG AI Home is a fully integrated system where products communicate with each other to improve performance, save time and energy, and provide you with the personalized care and comfort you deserve.
Key elements of LG ThinQ AI include ThinQ UP, which lets you customize your appliances with features that fit your needs, and ThinQ Care, which delivers proactive maintenance to help keep your devices running at their best. This empathetic AI elevates home life by putting your happiness – and the health of the planet – first, prioritizing convenience and sustainability at every turn.
The LG booth was divided into several discrete zones, each showing a different aspect of our AI Home vision. The Hero Zone, located at the booth entrance, served as the centerpiece – illustrating how our appliances work together like an orchestra, with ThinQ AI as the conductor, bringing harmony to your home.
In the Fit & Max Zone, we recreated European-style living spaces to show how effortlessly our innovations can fit into real homes. Perfect for compact spaces, the lineup included kitchen and living solutions designed to save space while maximizing capacity – like our new refrigerator with a Zero Clearance Hinge.
The AI Core Tech Zone highlighted the advanced AI technologies behind our latest Better Life innovations. In laundry, we introduced the AI-driven HeatPump WasherDryer, delivering a complete wash-and-dry cycle with an “A” energy rating. Features such as AI Wash senses fabric type and weight, while specialized cycles help reduce the amount of microplastics shed by clothing during washing, protecting both you and the water supply.
Over in the AI Home Zone, visitors saw LG AI Home in action through real-life scenarios. Live demonstrations made clear the many benefits of our smart ThinQ ON-powered ecosystem, where you can use voice commands, automated routines and personalized settings to create the home lifestyle you’ve always dreamed of.
We also introduced Spielraum, our AI mobility solution that extends the smart home into vehicles, resulting in a seamless, connected experience that lets you take the comforts of home on the road with you.
Vacuum cleaning solutions were another highlight of our IFA showcase. The new generation of vacuum cleaners we revealed included smarter robot vacuums, a built-in docking station with automated capabilities
The LG innovations displayed at IFA 2025 also reflected our continued focus on personalization and energy efficiency; two of the most important considerations for customers seeking to buy new home solutions, both in Europe and around the world.
Our commitment to sustainability was recognized at the first-ever IFA Innovation Awards, where we received multiple honors in the home appliance category for our AI-powered living solutions.
For those who managed to visit our IFA booth, either in person or online, the takeaway was clear: LG is actively redefining the role of home appliances. No longer just tools for getting chores done, they are fast becoming intuitive partners that help people to live smarter, more comfortably and more sustainably.
As IFA showed, Life’s Good right now, and with LG taking the lead, it’s only going to get better.
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