By News Reporter
LG is partnering with world-renowned Danish luxury audio company Bang & Olufsen to redefine home cinema.
link hidden, please login to view, the groundbreaking Micro LED display, and Bang & Olufsen’s flagship speakers combine to present immersive viewing experiences with ultra-large and incredibly lifelike images and powerful, nuanced sound.
With a sleek, modern design and vivid, ultra-sharp Micro LED picture quality, LG MAGNIT delivers the ultimate in viewing pleasure. Its 136-inch, 4K UHD (3840 x 2160), 120Hz-refresh-rate screen is great for watching movies, TV shows and sporting events – and for admiring artworks – in the privacy of one’s home. By combining the performance of Micro LED with convenient features that enhance content enjoyment, LG has created a unique display for those who demand the very best.
While the quality and size of images shown on LG MAGNIT are sure to captivate, so too will the display’s elegant, minimalist design. LG’s Micro LED solution for the home has a bezel-less screen for immersive viewing experience, and has a sturdy, stylish aluminum frame with a brushed metal finish that complements any interior décor or color scheme. Likewise, the Media Box, which serves as a controller for LG MAGNIT and shares the display’s luxurious yet understated aesthetic, harmonizes beautifully with the surrounding environment.
Having produced such a superlative screen, LG tasked itself with finding a sound partner capable of providing an audio solution that could match MAGNIT in terms of design beauty and outstanding performance. Bang & Olufsen – beloved by audiophiles since 1925 – immediately understood LG’s vision for elevating the home cinema experience, and knew exactly which of its superior sound solutions would best complement LG MAGNIT: the distinctive, dynamic Beolab 90.
Bundled with LG MAGNIT, Bang & Olufsen’s Beolab 90 speakers are the ideal match for LG’s Micro LED innovation in both style and performance. An aesthetic and acoustic masterpiece, Beolab 90 boasts an iconic design featuring curved wooden bases, a series of angular facets covered in sleek fabric, and finishing touches of brushed aluminum. The stunning Beolab 90 sits at the top of Bang & Olufsen’s range of Beolab speakers, all of which are compatible with LG MAGNIT.
Beolab 90 is a floor-standing speaker that adapts output to the space it is in and the type of audio it is reproducing. With 8,200 watts per speaker, 18 premium drivers, 14 channels of 300-watt ICE power amplifiers and 4 channels of 1,000-watt Class D Heliox amplifiers, Bang & Olufsen’s Beolab 90 makes music and soundtracks come to life in a way that few speakers can.
Dedicated to delivering outstanding home cinema and user experiences, LG and Bang & Olufsen conducted several rounds of testing to ensure seamless compatibility between the webOS platform installed on LG MAGNIT, and Bang & Olufsen’s software application. Thanks to these efforts, users can now enjoy the convenience of being able to control both LG MAGNIT and Beolab 90 via Bang & Olufsen’s remote controller.
The LG MAGNIT with Bang & Olufsen’s Beolab 90 speakers is currently on display at international locations. Visitors can experience this pairing at the LG Business Innovation Center in Dubai, UAE, as well as at the Bang & Olufsen store in Riyadh, Saudi Arabia. Moreover, this exceptional combination will also be presented in the Bang & Olufsen showroom in Costa Mesa, California, USA, which is scheduled in September.
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By News Reporter
Company’s Innovations Comply With ISO/SAE 21434
Cybersecurity Standard for Vehicles
SEOUL, Feb. 20, 2023 — LG Electronics (LG) has announced that its vehicle components have been verified for complying with ISO/SAE 21434, fundamental for the United Nations Economic Commission for Europe’s (UNECE) regulation No. 155 (UN R155). This standard automotive cybersecurity measure requires vehicle and vehicle parts manufacturers to employ certified cybersecurity management systems for protection against hackers and other cybersecurity threats. Meeting the highest standards for digital security, LG’s automotive cybersecurity management system has earned the ISO/SAE 21434 certification from leading global testing organization TÜV Rheinland.
UNECE vehicle cybersecurity regulations, including UN R155, were established to make current and future car models safer against the ever-increasing risk of cyberattack. With vehicles now collecting, accessing and storing a large volume of data, cybersecurity has become a major focus for the automotive sector. In EU countries, auto manufacturers must adopt Cybersecurity Management Systems (CSMS) and get Vehicle Type Approval (VTA) in order to offer their products. In regions outside of the EU, such as North America and Asia, similar types of rules and regulations have come into force.
In this environment, CSMS system verification plays an instrumental role in the competitiveness of automotive parts. LG’s key products, including in-vehicle infotainment (IVI) systems and telematics, meet the stringent cybersecurity requirements set out in ISO/SAE 21434 according to the UN R155. This means the company is able to supply its auto industry partners with highly secure and reliable mobility solutions that meet or exceed the latest standards. Based on its considerable experience in developing and operating cybersecurity processes, LG can respond quickly to new standards, giving the company a distinct advantage over other industry players.
LG is utilizing its certified CSMS to develop confidence in vulnerable vehicle components and solutions for automakers. Moving forward, the company will also be working closely with its customers to test the cybersecurity of vehicles employing LG solutions, helping to ensure they are protected against cybersecurity threats throughout their operational life.
In September 2021, LG enhanced its capabilities in this highly important area of future mobility by acquiring Israeli cybersecurity company, Cybellum. LG’s commitment to and investment in cybersecurity have seen the company achieve meaningful results, including the recent verification from the UNECE.
“We sincerely congratulate LG on obtaining cybersecurity management system certification according to ISO/SAE 21434,” said Frank Juettner, CEO and director of TÜV Rheinland Korea. “Over the past decade, the automotive industry has transformed to meet the demand for advanced vehicles. Strengthening protection against automotive cybersecurity threats ultimately benefits both users and suppliers and this certification can be seen as a preemptive response by LG to prepare for security in the future automotive market.”
“In the era of software-defined vehicles, the ability to deliver reliable cybersecurity will play an ever-greater role in the automotive industry,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Gaining certification for ISO/SAE 21434 compliance shows that we can adapt and respond quickly to new regulations designed to protect vehicles and their occupants from cyberattacks.”
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By News Reporter
Cultural institutions play a pivotal role in shaping the local arts, the perfect example of one being the LG Arts Center SEOUL – the pinnacle of the Korean arts and culture scene which reopened its doors to the public this year.
Gracing the venue is the LG SIGNATURE hall, an elegant space aptly named after LG’s ultra-premium brand and global benefactor of the arts. Home to diverse, phenomenal performances, this hall is testimony to LG SIGNATURE’s firm dedication to cultivating the finest of culture. To celebrate the opening of LG Arts Center SEOUL as well as the LG SIGNATURE hall, LG on behalf of LG SIGNATURE hosted an exclusive performance series in November to deliver a “moving” experience – both literally and figuratively – to local art aficionados.
With two major performances, He Who Falls and Opening 2, this exciting series introduced Yoann Bourgeois, a dancer-choreographer and performance director with major standing in the global contemporary performing arts world, to the most sophisticated Seoulites. Blurring the lines between acrobatics and dance, Bourgeois’s interdisciplinary approach embodied LG SIGNATURE’s philosophy and home appliances that unite the best of art and technology.
Photo Credit: Studio AL
Possibly the most sought-after performance in the LG Arts Center SEOUL opening festival was He Who Falls, which treated LG SIGNATURE hall goers to a dynamic performance directed by Bourgeois and performed by the renowned National Choreographic Center of Grenoble. During the impressive show, its exceptionally talented dancers demonstrated seamlessly elegant movements on a rotating turntable to Frank Sinatra’s iconic song, My Way.
Meanwhile, Opening 2 offered a short yet mesmerizing glimpse into the grace, power and presence Bourgeois brings to the stage. LG SIGNATURE’s most distinguished customers and clients were invited to attend both shows so that they could fully understand the brand’s unique artistic approach to shaping customer experiences.
As to immerse visitors in truly aesthetic sensations, LG SIGNATURE set up a special exhibition and photo zone in the LG SIGNATURE hall’s main lobby. Echoing the unique architectural style of the LG Arts Center SEOUL conceived by virtuoso Tadao Ando, the exhibition zone provided a look into the LG SIGNATURE products synonymous with artistry, including LG SIGNATURE Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV.
Elsewhere in the lobby was a fully interactive photo zone which brought Bourgeois’s performances to life again, leaving visitors with truly unforgettable impressions and sensitivities.
Curating and introducing the best of the arts to customers worldwide, LG SIGNATURE continues to enrich the lives of so many by introducing new and unique experiences that echo the premium brand’s long-held philosophy. Stay tuned to
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By News Reporter
A major part of any film project is the reviewing, editing and manipulating of video and sound – tasks that require high-quality displays that can run multiple applications and data streams and provide the most accurate image reproduction. LG has applied its self-lit display technology to create the LG UltraFine OLED Pro series, a lineup of professional-grade monitors offering various features and capabilities needed for media and film production.
To promote its first-class displays and show its support for the cinematic arts, LG is actively seeking opportunities to sponsor professional societies and innovative educational institutions dedicated to advancing the medium of film. Recently, the company established a partnership program with Griffith Film School, a well-known Australian institution that continues to supply the entertainment industry with talented and capable people. Through the new program, LG will furnish Griffith’s Brisbane campus with a number of LG UltraFine OLED Pro monitors to support students as they learn their craft.
Designed with film and media professionals in mind, LG UltraFine OLED Pro monitors (models 32BP95E, 27BP95E, 32EP950 and 27EP950) boast premium 4K OLED displays that deliver natural, accurate colors with 99 percent (typical) coverage of both the DCI-P3 and Adobe RGB color space. This wide range of color gamut enables the monitor to sufficiently reproduce color areas of multiple standards and represent accurately the exact computed color values that film directors’ use. With 1,000,000:1 high contrast ratio, almost all colors and visuals that creators or editors intended can be presented precisely. Bringing the advantages of OLED’s self-lit pixels to the desktop, the monitors also provide superb HDR and SDR performance.
Founded in 2004, Griffith Film School is one of the largest learning institutes of its kind in Australia. Notable Griffith alumni include Matthew Hanger, a multi-award-winning visual effects artist, and Peter Spierig, an award-winning feature film director. The school offers an array of specialized programs, including cinematography, post-production, visual effects, screen music, production design, documentary-making, computer animation and game design – creative endeavors that are perfectly matched to LG UltraFine OLED Pro monitors.
“Working with LG really makes sense for us as they understand the unique needs we have as filmmakers – and that’s something you can clearly see in the capabilities and feature sets of their monitors,” said Herman Van Eyken, head professor at Griffith Film School. “LG UltraFine OLED Pro monitors are state-of-the-art monitors that provide the faithful image reproduction that our students need to realize their artistic vision.”
As a result of the partnership, both students and faculty members at Griffith Film School will get to explore everything that LG UltraFine OLED Pro monitors have to offer. LG UltraFine OLED Pro monitors are available to use in the school’s Grading Suite while several units of the equally impressive LG UltraWide monitor (model 40WP95C) are installed in the Editing Suite.
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By News Reporter
Art has always been at the core of LG SIGNATURE’s philosophy from the beginning of the brand. Seeking to inspire people with the most esteemed artistic collaborations, the brand has supported various major cultural events around the globe that deliver immersive experiences at the crossroads of art and technology.
Just in time for the beautiful autumn season, LG SIGNATURE re-introduced itself to London’s thriving, vibrant culture by sponsoring October’s London Restaurant Festival (LRF), where it successfully indulged the most sophisticated foodies with exceptional tastes and unforgettable experiences.
A highlight of the LRF 2022 Autumn Edition collaboration was LG SIGNATURE’s wine tasting series, which was proudly hosted as its latest ultra-exclusive “LG SIGNATURE Hosts” experience. Dubbed the “Penthouse Supper Club,” this first of four wine tasting events welcomed customers, who resonated with the brand’s sophisticated living message, to London City Island’s sprawling penthouse with a tasting facilitated by sommelier Ryen Snowden.
While teaching guests how to best store their wines, Snowden demonstrated the LG SIGNATURE Wine Cellar’s ability to recreate ideal temperatures and humidity levels through its state-of-the-art technology that fully preserves the flavor. What’s more, drinks were paired with delectable canapes prepared by none other than multiple Michelin Star award-winning chef Tim Spedding, with the help of the LG SIGNATURE Refrigerator with customizable temperature settings for diverse ingredients.
Meanwhile, last week was a fine time for classical aficionados and rock lovers to come together through their love of music. As a continuation of the “LG SIGNATURE Hosts” experiences, and LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra, top tier media from a number of leading lifestyle publications were invited to the Royal Albert Hall for the Symphonic Queen concert, in celebration of over 50 years of timeless hits by iconic rock band, Queen.
True to the brand’s philosophy of “Art Inspires Technology, Technology Completes Art,” LG SIGNATURE continues to provide unique customer experiences that marry the best of art with the most cutting edge of technology. For more on the premium brand’s collaborations with globally-renowned art institutions, stay tuned in to the LG SIGNATURE Inspirations series.
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