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[LG SIGNATURE Inspirations] Technology Meets Superb Tastes and Masterful Harmonies in London


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Art has always been at the core of LG SIGNATURE’s philosophy from the beginning of the brand. Seeking to inspire people with the most esteemed artistic collaborations, the brand has supported various major cultural events around the globe that deliver immersive experiences at the crossroads of art and technology.

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Just in time for the beautiful autumn season, LG SIGNATURE re-introduced itself to London’s thriving, vibrant culture by sponsoring October’s London Restaurant Festival (LRF), where it successfully indulged the most sophisticated foodies with exceptional tastes and unforgettable experiences.

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A highlight of the LRF 2022 Autumn Edition collaboration was LG SIGNATURE’s wine tasting series, which was proudly hosted as its latest ultra-exclusive “LG SIGNATURE Hosts” experience. Dubbed the “Penthouse Supper Club,” this first of four wine tasting events welcomed customers, who resonated with the brand’s sophisticated living message, to London City Island’s sprawling penthouse with a tasting facilitated by sommelier Ryen Snowden.

While teaching guests how to best store their wines, Snowden demonstrated the LG SIGNATURE Wine Cellar’s ability to recreate ideal temperatures and humidity levels through its state-of-the-art technology that fully preserves the flavor. What’s more, drinks were paired with delectable canapes prepared by none other than multiple Michelin Star award-winning chef Tim Spedding, with the help of the LG SIGNATURE Refrigerator with customizable temperature settings for diverse ingredients.

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Meanwhile, last week was a fine time for classical aficionados and rock lovers to come together through their love of music. As a continuation of the “LG SIGNATURE Hosts” experiences, and LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra, top tier media from a number of leading lifestyle publications were invited to the Royal Albert Hall for the Symphonic Queen concert, in celebration of over 50 years of timeless hits by iconic rock band, Queen.

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True to the brand’s philosophy of “Art Inspires Technology, Technology Completes Art,” LG SIGNATURE continues to provide unique customer experiences that marry the best of art with the most cutting edge of technology. For more on the premium brand’s collaborations with globally-renowned art institutions, stay tuned in to the LG SIGNATURE Inspirations series.

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    • By News Reporter
      Cultural institutions play a pivotal role in shaping the local arts, the perfect example of one being the LG Arts Center SEOUL – the pinnacle of the Korean arts and culture scene which reopened its doors to the public this year.
      Gracing the venue is the LG SIGNATURE hall, an elegant space aptly named after LG’s ultra-premium brand and global benefactor of the arts. Home to diverse, phenomenal performances, this hall is testimony to LG SIGNATURE’s firm dedication to cultivating the finest of culture. To celebrate the opening of LG Arts Center SEOUL as well as the LG SIGNATURE hall, LG on behalf of LG SIGNATURE hosted an exclusive performance series in November to deliver a “moving” experience – both literally and figuratively – to local art aficionados.

      With two major performances, He Who Falls and Opening 2, this exciting series introduced Yoann Bourgeois, a dancer-choreographer and performance director with major standing in the global contemporary performing arts world, to the most sophisticated Seoulites. Blurring the lines between acrobatics and dance, Bourgeois’s interdisciplinary approach embodied LG SIGNATURE’s philosophy and home appliances that unite the best of art and technology.

      Photo Credit: Studio AL
      Possibly the most sought-after performance in the LG Arts Center SEOUL opening festival was He Who Falls, which treated LG SIGNATURE hall goers to a dynamic performance directed by Bourgeois and performed by the renowned National Choreographic Center of Grenoble. During the impressive show, its exceptionally talented dancers demonstrated seamlessly elegant movements on a rotating turntable to Frank Sinatra’s iconic song, My Way.
      Meanwhile, Opening 2 offered a short yet mesmerizing glimpse into the grace, power and presence Bourgeois brings to the stage. LG SIGNATURE’s most distinguished customers and clients were invited to attend both shows so that they could fully understand the brand’s unique artistic approach to shaping customer experiences.

      As to immerse visitors in truly aesthetic sensations, LG SIGNATURE set up a special exhibition and photo zone in the LG SIGNATURE hall’s main lobby. Echoing the unique architectural style of the LG Arts Center SEOUL conceived by virtuoso Tadao Ando, the exhibition zone provided a look into the LG SIGNATURE products synonymous with artistry, including LG SIGNATURE Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV.
      Elsewhere in the lobby was a fully interactive photo zone which brought Bourgeois’s performances to life again, leaving visitors with truly unforgettable impressions and sensitivities.

      Curating and introducing the best of the arts to customers worldwide, LG SIGNATURE continues to enrich the lives of so many by introducing new and unique experiences that echo the premium brand’s long-held philosophy. Stay tuned to
      link hidden, please login to view to learn more about LG SIGNATURE’s inspiring collaborations of the past, present and future. # # #

    • By News Reporter
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    • By News Reporter
      Art not only inspires, it also completely changes the way we see the world. Having long understood this, LG has been committed to making life better through the power of art and technology for many years, a promise embodied by the LG OLED ART project which celebrates this merging of technical essence and artistic creativity.

      To make Asia’s largest digital art event the next stop on this influential project’s calendar, LG became the Exclusive Screen Partner of
      link hidden, please login to view. Exhibiting and debuting several creative, cutting-edge products that advance the digital art movement, LG brought its leading OLED technology to display diverse artworks in extreme detail, showing every little brushstroke while also explaining how LG merges technical essence with artistic creativity.
      Taking this opportunity to connect with the art scene on a deeper level, LG selected its stunning LG Transparent OLED Display to present the eye-catching MetaSkull artwork by renowned London-based Chinese artist , which took him and his creative team three years to perfect. A unique looping video at 4K, this masterpiece depicts a metaverse skull which opens a new chapter for art and is set to be auctioned off by Sotheby’s.
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      The LG OLED Objet Collection was also present to display top digital art, including LG OLED Objet Collection Easel which, as its name suggests, resembles an elegant art frame and features a moveable fabric cover that offers a subtle, modern aesthetic. Also making an appearance was LG OLED Objet Collection Posé, which was being introduced to Hong Kong for the first time. The magnificent Posé boasts softly curved edges and a soothing, soft beige color which complements the woven fabric grooves on the back to make it aesthetically pleasing from every angle.

      Another newcomer to Hong Kong was LG OLED Flex, a groundbreaking TV that separates itself from traditional gaming displays as the world’s first freely bendable 42-inch OLED screen – a true TV history maker.

      In addition to newly launched products, LG also showcased the magnificent works of well-known artist on its 97-inch LG OLED evo Gallery Edition TV, once again demonstrating how LG’s self-lit OLED enables the ultimate digital canvas for the new generation of artists.

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    • By News Reporter
      Attracting More Than 320 Participants From Around the World,
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    • By News Reporter
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      LG automotive display in the 2021 Cadillac Escalade (Photo Credit: link hidden, please login to view)
      Automotive displays are quickly becoming the centerpiece of the interior, largely because they act as a personal hub for all information and devices. That’s why applying materials and form factors that meet the needs of discerning consumers is more important than ever. Automotive displays use premium, high-quality materials for the elegant look that’s now all the rage. And the future looks even more remarkable with unique form factors like Plastic OLED (POLED) and rollable displays making their way into several markets.
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      LG will continue to innovate its mobility technologies as it strives to create an HMI that connects passengers to the automobiles of the future for that next-level driving experience.
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