LG Meets Latest Global Standard for Vehicle Cybersecurity
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By News Reporter
With its market leadership strengthening significantly over the last decade, LG continues to offer constantly evolving, exclusive values through LG OLED TVs ushering in a new era for the television as well as LG QNED TVs rejuvenating the LCD space. Aligning with its Sync to You, Open to All vision, LG’s newest TV additions are akin to home hubs designed to enrich everyday life through cutting-edge technologies.
LG’s 2023 TV lineup, which will be available in Korea and global markets starting this month, highlights a decade of OLED technology advancements with premium self-lit picture quality, cutting-edge image processing for brighter, crisper images and an enhanced webOS platform equipped with more smart features and services.
With an award-winning reputation for exceptional picture quality, contrast, inky blacks and wide viewing angles, LG OLED TVs have outdone themselves yet again by offering flawless performance as well as the widest selection of resolutions (4K, 8K, etc.), form factors (rollable OLED, bendable OLED), designs and sizes (42 to 97 inches1), giving users the freedom to choose the perfect screen for their unique needs, preferences and homes.
A significant upgrade coming to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent2. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images. The OLED evo G3 series also applies Super Anti Reflective technology3 to reduce visual distractions such as light glares and reflections, and even introduces the world’s largest OLED TV (97 inches) for next-level immersion on a grand scale.
The new α9 AI Processor Gen6 of 2023 OLED evo series leverages sophisticated AI-assisted Deep Learning technology to deliver top-notch picture and sound quality through AI Picture Pro, which improves upscaling so that content can be experienced exactly how the creators intended. On top of this, OLED Dynamic Tone Mapping Pro reveals hidden details to bring greater depth to every frame and AI Sound Pro fills the room with virtual 9.1.2 surround sound from the TV’s built-in speakers to place viewers into the scene. Furthermore, LG’s latest TVs and soundbars4 work seamlessly together and create three-dimensional sound, courtesy of WOW Orchestra.
Inspired to invent unique lifestyle experiences through its Life’s Good philosophy and Sync to You, Open to All vision, LG is revolutionizing the TV’s role at home by syncing viewers’ experiences with their unique tastes and lifestyles through new features, designs and much more.
Featuring the latest webOS, this year’s models introduce the All-New Home, a redesigned user interface (UI) offering a wealth of customization options and convenience. New Quick Cards – convenient categories such as Home Office, Gaming, Music and Sports – present users with the best way to access their most-viewed content and services.
Designed for all, the new webOS makes it easy for anyone using the TV to enjoy personalized recommendations, which are determined based on viewing history and viewing habits. AI Concierge not only curates content based on past usage and searches, but also suggests trending titles and useful settings and features – from Family Care and Eye Comfort to Multi-View mode.
To create the most seamless cross-device experience, LG’s latest TVs are compatible with the new smart home standard, Matter, giving users the ability to control and monitor various smart home devices from a growing list of global manufacturers on their TV.
Also being added to LG’s 2023 TV lineup are new QNED TVs leveraging Quantum Dot NanoCell Color technology to produce rich, accurate and lifelike colors that complete the unforgettable viewing experience. Equipped with QNED Million Grey Scale Block Dimming technology,5 the latest QNED Mini LED TVs come the closest to the contrast and black levels of OLED. What’s more, LG’s 2023 Mini LED TVs not only boast 64-times-greater contrast than their predecessors to achieve one million dynamic gradations, but also designs that are slimmer and harmonize with LG’s newest soundbars.
LG’s latest QNED Mini LED TVs are branded as ‘QNED evo’ TVs only in Korea
LG has implemented various features to help people of all abilities use its products, like voice descriptions when navigating menus, on-screen content and search results. Should the TV switch to standby mode, the user will receive voice notifications detailing the screen’s status and recommended actions. Also, by long-pressing LG Magic Remote’s mute button, users can find the Learn TV Remote feature which teaches them how to use the smart remote’s handy features. Finally, the Sign Language Zoom feature lets hearing-impaired users enlarge the sign language interpreter on screen.
LG is also championing environmental sustainability by reducing its plastic usage during TV production, and by ramping up its use of recycled plastics and materials featuring single-color printing.
To learn more about LG’s 2023 TVs, visit
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1 Availability of each series and size option varies by country.
2 Applies to 55/65/77-inch G3 models and is a measurement of full screen whites.
3 Applies to 77/88-inch Z3 models and 55/65/77-inch G3 models.
4 Feature will be added via software update.
5 Applies to QNED85 model.
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By News Reporter
At the start of every year, almost everybody in the tech world gathers in Las Vegas to show off their newest products, technologies and concepts at CES, the world’s biggest consumer electronics show. This year, participating companies were determined to demonstrate how their innovative products and solutions help solve some of Earth’s greatest challenges and change the lives of thousands, if not millions, for the better.
Inspired by its belief that the answer is always with the customer, LG showcased its most advanced customer-centered innovations that provide entirely new value and convenience to its customers. Here are the five tech keywords for 2023 which cover the areas of personalization, sustainability and virtual reality.
Me, Myself and I
With far more people inclined to seek a living space that fully matches their personality, leading consumer electronics companies are rethinking their product development approach in order to build appliances that not only possess excellent features, but also blend effortlessly into various home interiors.
With this new attitude also comes a greater demand for personalized viewing experiences, especially as people spend more time at home since the onset of the pandemic. That’s why every TV being released is now equipped with an operating system that employs all kinds of features that help individuals find their perfect show instantly with next to no effort on their part.
Future of Mobility
Major car makers are shifting their production to electric vehicles and joining top-tier tech software companies to reimagine what a car could and should do in the future. The growing importance of the in-vehicle experience is transforming the future of automobility.
LG’s Vehicle component Solutions Company is committed to enhancing the driving experience through its expertise and know-how of vehicle parts technologies, so that its customers can develop advanced car models that make the journey more entertaining, easier and, most importantly, safer.
Lifestyle Devices for Healthier Life
After living with the pandemic for so long, people are now more concerned with their health than ever before. Under these renewed circumstances, people desire lifestyle devices and solutions that can empower them to take control of their health care and wellbeing while lowering costs at home.
In line with this trend, lifestyle devices and solutions with digital health technologies will stand out for these growingly discerning customers, who are willing to pay more for products that seem to be made for their healthier lives.
Sustainable Living
For everyone who attended or followed this year’s CES, it was clear that sustainability was a major focus. More and more companies, regardless of size and industry, are ranking sustainability higher on their business agendas, which means more companies are inventing products and services with various eco-friendly and accessible features.
LG showcased the company’s ESG vision in an exclusive exhibit through the Better Life for All zone at CES 2023, introducing a comprehensive overview of LG’s sustainability efforts.
Be in It
With the metaverse still deemed to be the future for tech, especially in the gaming industry, more and more people want cutting-edge devices that can make images or sounds that appear far more lifelike than today.
Driven by growing expectations and demand for a greater sense of reality, more innovative products that help users feel fully immersed in the digital environment will be further thrust into the spotlight in 2023.
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By News Reporter
LG’s international voyage of innovation and creativity, the LG OLED Art project, is coming to Frieze Los Angeles 2023 which is available at the Santa Monica Airport from February 16-19. The company’s exhibition, titled LG Art Lab with Barry x Ball @ LG OLED Lounge, offers visitors unique experiences spanning the real and virtual worlds. At the center of it all is the work of Brooklyn-based sculptor Barry x Ball, which will be showcasing on LG’s superb, self-lit OLED screens.
LG boasts 10 years of experience in producing premium OLED TVs. The company introduced the world’s first big-screen OLED TV in 2013, bringing consumers a whole new level of picture quality and ushering in a new era in the TV industry. Since then, LG OLED, the leader of the global premium TV market, has continued to provide the most realistic images and the most immersive viewing experiences.
In addition to becoming the preferred TV of millions of consumers worldwide, LG OLED has become the favored digital canvas for some of today’s most innovative artists, especially those comfortable with working in the digital medium. Not only does LG deliver the power of digital art at LG Art project events, it also enables LG Smart TV users to admire and own their favorite digital artworks via the LG Art Lab app.
LG Art Lab is a Hedera-based, fully interactive digital marketplace that allows users to trade NFT art from major artworld names and up-and-coming practitioners. Constantly striving to improve the user experience and make digital art more accessible, LG Art Lab has adopted Blade Wallet, an enterprise-grade Web3 wallet known for its security, speed and scalability. Blade Wallet enables art lovers to simply and securely purchase NFT artworks on LG TV’s innovative digital art platform and is available as an app for Android and Apple mobile devices as well as a Google Chrome web extension.
At Frieze LA, LG’s new ultra-large, ultra-high-definition OLED evo models, including the 97-inch G3 and 83-inch C3, along with Lifestyle Screen products, such as the LG OLED Objet Collection Easel and Pose, will bring Barry x Ball’s NFT artworks to life. The exhibit features a new series of 39-second-long kinetic NFTs and a 24-karat gold-plated sculpture. A multidisciplinary master, Ball continues to utilize traditional and 21st century techniques to reassess and breathe new life into classical and modern sculptures.
Ball’s NFT sculptures are inspired by the artist’s in-process sculptures of Pope John Paul II, and are based on four different metals: black steel, gold, copper and silver. The self-lit pixels of LG’s OLED TVs allow one to fully appreciate the intent of the artist, revealing the most minute details through vibrant, accurate colors, deep blacks and incredible contrast. On the exhibition’s opening day, Barry x Ball’s sculptural NFT art has been dropped on LG Art Lab.
After the conclusion of the LG OLED Art project exhibition at Frieze Los Angeles, LG will continue its partnership with Frieze throughout the year, demonstrating its ongoing commitment to art and showcasing the outstanding picture quality of LG OLED.
Art enthusiasts can learn more about the LG OLED Art project on the official
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By News Reporter
LG’s Higher Energy Efficient Heat Pumps, State-of-the-Art Inverter Compressor Technologies and Intuitive Control and Management Solutions Impress at Annual HVAC Conference
SEOUL, Feb. 7, 2023 — LG Electronics (LG) is showcasing its latest heating, ventilation and air conditioning (HVAC) solutions at AHR Expo 2023, the U.S.’s largest HVAC event, taking place in Atlanta, from February 6-8. The company’s higher efficiency, customized solutions for commercial and residential applications are on display across two exhibition booths: the HVAC Solution booth and the Component Solutions booth.
In the HVAC Solution booth, LG is presenting a number of new-for-2023 solutions, including Variable Refrigerant Flow (VRF) systems, higher energy-efficient heat pumps, indoor air quality solutions and flexible building automation and connectivity products.
One of the highlights of the HVAC booth is the LG Multi V i, an all-electric VRF cooling and heating solution equipped with the company’s AI Engine. The latest Multi V also boasts Edge computing architecture, intelligent operation based on real-time weather conditions as well as remote software and firmware upgradability. A next-generation VRF system, the Multi V i has a single refrigerant circuit that makes it possible to connect multiple indoor units to a single outdoor unit. Additionally, it provides options that help maximize energy efficiency and minimize operational costs, and is suitable for a wide range of commercial applications. Offering engineers and building owners outstanding flexibility in terms of performance and design, the Multi V i is available in capacities from 6 to 44 tons and can be used in single or dual-frame modular configurations.
LG’s Inverter Scroll Heat Pump Chiller raises the standard for solutions in the air-cooled chiller category. The LG Inverter Scroll Heat Pump Chiller is designed for cooling and heating. With an impressive integrated part load value (IPLV)1 of 19.46, LG’s chiller can be used in many sectors for many types of use scenarios, providing a reliable mechanical solution for both large- and small-capacity applications. The Inverter Scroll Heat Pump Chiller’s performance and versatility can be attributed to several key components, including LG’s inverter technology, which enables a precise and efficient response to load demand and industry-leading low-ambient, high-efficiency heating. What’s more, a modular design allows system engineers to install the chiller using a two- or four-pipe configuration to provide simultaneous cooling and heating functionality without sacrificing efficiency or performance.
An AHR 2022 Innovation Award winner in the ventilation category, the LG Dedicated Outdoor Air System (DOAS) is a commercial ventilation system that also delivers effective dehumidification, cooling and heating. Able to control the temperature and humidity of the air inside a building or facility, DOAS comes equipped with a dual heat recovery system that minimizes energy loss. Meanwhile, the LG Therma V Air to Water Heat Pump (AWHP) solution provides efficient, dependable heating, cooling and hot water supply, and is an excellent replacement for a domestic-use gas boiler.
Using the company’s smart home platform, the LG ThinQ app, customers can remotely control and monitor their LG HVAC residential solutions and LG home appliances. And through LG ThinQ Smart Diagnosis, they can maintain the performance of their LG products and make direct inquiries to LG system experts should the need arise.
At AHR 2023, LG is also demonstrating its differentiated core product components in the Component Solutions booth. All of the company’s new Inverter compressors utilize low-GWP refrigerants, R454B and R32, meaning they already comply with new U.S. regulations on refrigerant use that will come into force in 2025.2 Additionally, the Component Solutions booth hosts LG’s large-capacity scroll compressors for the commercial system air conditioning market.
“Heat pumps will continue to gain momentum in the global HVAC market in 2023 and our advanced VRF technology will enable us to take full advantage of this,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “The ‘electrification’ trend is moving America away from fossil fuels and towards cleaner heating and cooling solutions, such as those from the extensive line of efficient, high-performance LG innovations on display at AHR 2023. We will continue to introduce advanced HVAC solutions designed to maximize customer value and expand our presence to the global air conditioning market.”
Visitors to LG’s booth (#6509, Georgia World Congress Center) at AHR Expo 2023 can experience the full portfolio of LG HVAC solutions.
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1 Industry-standard way of measuring the overall average efficiency of chillers.
2 The state of California has passed legislation that will ban the use of refrigerants with a GWP over 750 from the year 2025.
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