By News Reporter
Company Offering LG Smart TV Owners Worldwide Opportunity to Watch
Acclaimed Apple TV+ Series and Films for Free for Limited Time Only
SEOUL, Dec. 2, 2022 — LG Smart TV owners in over eighty countries will gain access to three months of Apple TV+ for free, supplying them with popular, award-winning content to enjoy over the holidays.1 Starting this week, the promotion is available to new Apple TV+ subscribers and applies to all compatible 4K and 8K LG Smart TV models from 2018 to 2022 running webOS 4.0 to webOS 2022. To redeem this offer, users must access the Apple TV+ app via a compatible LG Smart TV and follow the redemption instructions.2
With Apple TV+, LG Smart TV owners can enjoy premium Apple Original drama and comedy series, feature films, documentaries, and kids and family entertainment, including this year’s Oscar Best Picture winner “CODA,” record-breaking Emmy Award winner “Ted Lasso,” holiday musical comedy “Spirited” and hit series such as “Bad Sisters,” “Slow Horses” and many more, as well as live sports, beginning with “Friday Night Baseball” and Major League Soccer matches coming in February 2023. After its launch in 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 280 wins and over 1,200 awards nominations.
LG Smart TVs leverage cutting-edge picture and sound technologies for stunning home entertainment experiences. The company’s industry-leading TVs employ Dolby Vision IQ and Dolby Atmos enhancing the immersive home entertainment experience, especially when streaming the Dolby mastered Apple TV+ titles.
To add even more convenience to the viewing experience provided by LG Smart TVs supporting webOS 4.0 or higher, viewers can use LG Magic Remote to point, click and scroll the app’s interface and utilize its built-in microphone to search, discover and start watching the high-quality content featured on Apple TV+ via simple voice commands.3 What’s more, webOS 22 supports personal profiles to deliver to each individual their own personalized viewing experience.
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1 Start date may vary by region. Offer ends January 31, 2023. Promotion applies to countries where Apple TV+ is available. Please check local details at
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3 Voice command available in twenty-two languages.
By News Reporter
While flying cars are still quite far away from being a real thing, some of the ideas we used to have about life of the future have turned into a reality. Smart living powered by Internet of Things (IoT) devices is a perfect example. Through its industry-leading IoT technologies, LG is more committed than ever to providing consumers with an all-around better quality of life by enabling connected smart homes powered by ThinQ.
To give travelers a taste of this smart living far away from home, LG Taiwan partnered with two accommodation providers in the city of Yilan, located on the nation’s northeastern coast, to offer a much-needed escape from the hustle and bustle of urban life.
As part of this two-year partnership, LG Taiwan teamed up with
link hidden, please login to view for the launch of the “LG ThinQ One-Bedroom Pool Villa” – a luxurious villa featuring modern, white décor and plenty of natural light. This elegant space also features minimalist wooden furniture and access to a private pool, Zen garden and hot spring so guests can rejuvenate their minds and bodies, freeing themselves from all outside distractions.
For the most advanced and unique smart home experience, the villa’s guest rooms are packed with popular LG smart home appliances, smart TVs and AV products so that they can try everything and experience how easy it is to control them all on the ThinQ app.
During their stay, guests can activate, schedule and view the status of the home’s appliances anytime through the smartphone provided in their room, and utilize LG OLED TV’s Home Dashboard or smart speakers to control them remotely, ensuring people of all abilities can experience the smart life powered by LG.
On entering the picturesque villa, travelers can place their outerwear in LG Styler to eliminate the germs they collected on their travels. For guests who just enjoyed a quick swim, LG dryer can gently dry their clothes to eliminate damp odors without damaging the most delicate of fabrics. Moreover, guests can enjoy high-quality multimedia entertainment with LG Ultra HD 4K OLED Smart TV, which can also be used to monitor and control the smart appliances, such as turning on LG PuriCare AeroTower or PuriCare dehumidifier to create the most comfortable indoor space even during rainy, humid days.
To follow up its first collaboration with the in 2021, which brought to life the “HA House Autumn,” LG Taiwan created a second ThinQ home this year called the “HA House Summer”, which is even more smart and comprehensive than the first, setting a new benchmark for the era of smart travel accommodations.
“HA House Summer” is a 5-story home converted from the personal residence of DEZU Group’s founder. Featuring a simple yet modern white exterior design, the building itself utilizes large floor-to-ceiling windows to create a living space that harmonizes with surrounding nature.
This sprawling house is filled with LG’s full range of Wi-Fi-enabled smart home appliances, including LG DUALCOOL air conditioner, LG PuriCare 360° Air Purifier, LG PuriCare AeroTower and LG QuadWash dishwasher. Guests can turn on each floor’s air conditioner via the ThinQ app before entering to enjoy a cool temperature and fresh air as soon as they step inside.
The wireless, portable XBOOM 360 Bluetooth speaker provides immersive surround sound while LG StanbyME, a 27-inch wireless touchscreen monitor with movable stand, lets guests enjoy audio and video entertainment on the outdoor turf, at the pool, in the basement’s gaming room and everywhere in between.
What’s more, the second floor is furnished with home furniture appliances from the LG Objet Collection, including LG WashTower, LG Styler and LG CordZeroThinQ A9 Kompressor+ vacuum cleaner, while the popular InstaView Door-in-Door refrigerator is installed in the first-floor kitchen. The LG Objet Collection’s natural color palette evokes comfort and familiarity through its light pastel colors and elegant earth tones which harmonize with nature.
Continuing its collaborations with global travel and accommodation providers, LG will ensure the smart life is no longer limited to the home and the most instantaneous smart services will be harnessed to create a minimalist lifestyle with infinite possibilities during travels.
Contributed by LG Taiwan
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By News Reporter
Organizational Moves to Consolidate Company’s Capabilities to Create
Differentiated Customer Value, Accelerate Future Growth Engines
SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences.
A key piece of LG’s forward-looking strategy is the establishment of the Corporate Customer Experience (CX) Center, which will report directly to LG’s headquarters. The CX Center will be led by executive vice president, Lee Chul-bae, who previously served as head of the Corporate Design Management Center. The main role of the CX Center will be to create a seamless and expanded customer experience. It will also develop strategies and roadmaps to foster greater innovation at every stage of the customer experience journey from product planning and customer service to future business models.
The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab.
LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea.
In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies.
Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units.
Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments.
Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies.
Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business,” respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services.
The Home Entertainment (HE) Company is set to increase its capacity to create customer value by establishing the Indonesia Research and Development Division under the HE R&D Lab Institute to enhance collaboration between overseas R&D and manufacturing bases.
The VS Company aims to strengthen its capabilities in purchasing, producing and SCM by establishing an operation group that manages the integrated operation of the electric vehicle component business.
The Business Solutions (BS) Company set up a new EV Charger Business Division directly under the company to accelerate the full-fledged development of EV charging solution business that was launched last year.
All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
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By News Reporter
As the new era of driving closes in, automakers are focusing more on the in-vehicle experience during development, especially the automotive display – the best way to unlock greater productivity and entertainment on the road. In this episode of Mobility Inside, we’ll unearth how the automotive display trend is changing for the better.
Automotive displays deliver useful information about interior and exterior conditions. They include the ‘Center Information Display’ (CID), which shows overall information, the ‘cluster,’ which displays the speedometer and engine status, and the ‘head-up display’ (HUD), which reflects information onto the windshield.
As cars become more autonomous in many features and functions, automotive display trends reshape to match new consumer demands. So, what do these futuristic dashboards do exactly?
Switching from one-way to two-way communication
LG’s automotive display in the Cadillac Escalade
In the past, cars would simply relay the traffic information necessary for driving via one-way communication. But as automotive displays advance, the driver, the vehicle and external devices are seamlessly exchanging more and more information.
Take your navigation app as an example of this in action. After inputting your destination, the system calculates the optimal route and ranks alternate ones based on traffic, which the driver can choose between based on their preference. In addition to traffic information, the vehicle’s temperature and external environment can be expressed, and the most recent displays even support voice, facial and gesture recognition technologies. In other words, it’s the new medium between the driver, vehicle and external elements that enables constant communication.
Going beyond basic traffic information
Genesis Infotainment UX Design (Photo Credit: Genesis)
In 2022, we’re spoilt by all the live information we can view as we cruise. And in the not-so-distant future, cars will automatically provide information tailored to the driver through personal profiles, which means it works for shared cars too.
Cars will soon be able to identify the driver and passengers so that it can provide information based on their age or the time of day. For instance, someone on their way to the office could receive the latest business news, current road conditions or weather forecasts, whereas a high school student in uniform may be given info on popular textbooks, nearby restaurants or the week’s hottest songs. Like smartphones, automotive displays curate information, deliver smart experiences and even provide customized information on the go.
Switching from analog to digital
LG’s digital display on the 2020 Jaguar F-PACE (Photo Credit: Jaguar Korea)
Since people process most external information visually, the latest automotive displays are digital to make checking information at a glance easier and have fewer physical buttons courtesy of a touch interface that ensures changing settings is safer and more convenient.
Applying the high-end material to match
LG automotive display in the 2021 Cadillac Escalade (Photo Credit: link hidden, please login to view)
Automotive displays are quickly becoming the centerpiece of the interior, largely because they act as a personal hub for all information and devices. That’s why applying materials and form factors that meet the needs of discerning consumers is more important than ever. Automotive displays use premium, high-quality materials for the elegant look that’s now all the rage. And the future looks even more remarkable with unique form factors like Plastic OLED (POLED) and rollable displays making their way into several markets.
Switching from general information to personalized information
When connecting to external devices, the automotive display leverages connectivity services to open new possibilities. Unlike a decade ago when the driver had two choices – the navigation or the radio, automotive displays now offer convenient, personalized services that take convenience and entertainment to a whole new level.
Occupants can connect a smartphone to check their schedule or work while on the move, listen to music based on their unique profile, find places close by or personalize their screen with a few touches of the display. With car displays becoming an indispensable part of the driving experience, their screens are getting bigger, curvier and more flexible so that they can show more information and help create the most luxurious interiors.
CID: Connecting people to their car
CID, the most famous among automotive displays, presents driving status info as well as entertainment to effectively serve as a Human Machine Interface (HMI). Located in the center of the vehicle, CID gives the driver and passenger access to a range of convenient features including audio, video, navigation, HVAC and Bluetooth controls, through an intuitive and simple user experience.
LG Electronics (LG) Vehicle component Solutions (VS) Company makes certain its CID is the best by staying in close communication with global premium automakers, which is why it’s now featured in several iconic vehicles – and counting.
The outstanding quality of LG’s CID has been certified by A-SPICE (Automotive Software Process Improvement and Capability dEtermination), an internationally-recognized quality certification model created by European automakers to evaluate the quality of software design, verification and management.
LG’s CID acquired A-SPICE certifications in 2016, 2019 and 2021. Its most recent certification, A-SPICE Level 2 (2021), not only proves that LG’s development process meets international standards for quality control and monitoring, but it also recognizes the company’s unparalleled development capabilities.
Moreover, LG received Excellent Vendor Awards in 2014, 2017 and 2020 for the 9.3-inch gapless curved CID used by the Renault Group, developed using proprietary technology to invent a smooth design that harmonized with the interior.
LG’s CID was also awarded the Daimler Automotive Group’s Inspiration Award in 2020, the same year its revolutionary P-OLED cockpit was awarded the coveted GM Innovation Award at General Motors’ Annual Supplier of the Year Awards.
LG will continue to innovate its mobility technologies as it strives to create an HMI that connects passengers to the automobiles of the future for that next-level driving experience.
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