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    • By News Reporter
      With Proprietary Air Valley Technology, LG PuriCare AeroTower
      Delivers Personalized Fresh Air Anywhere in the Home

      SEOUL, Dec. 21, 2021 — LG Electronics’ (LG) all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater in a stylish form factor is set to make its world debut at CES 2022. Developed from the ground up to meet the needs of today’s at-home lifestyle, the all new PuriCare AeroTower Air Purifying Fan offers personalized comfort that makes any indoor activity more pleasant and comfortable.
      LG PuriCare AeroTower is ideal for year-round use, delivering pure, clean air 360 degrees in one of three airflow modes: Heating Mode, Fan Mode and Diffusion Mode. Use Heating Mode for a blast of warm air on a chilly day, up to 30 degrees Celsius maximum, capable of increasing the room air temperature by five degrees Celsius in less than 10 minutes.1 Fan Mode produces a refreshing breeze and provides customized comfort with 10 levels of airflow intensity. Diffusion Mode ensures optimal quality indoor air in any season, delivering clean, filtered air upward and outward through the Air Guard diffuser for wider, more powerful air circulation.2
      Employing LG’s own Air Valley technology, the air purifier creates a canyon of air that follows a given surface. Commonly known as the Coandă effect, this results is a consistent, comfortable breeze that can be felt throughout the room. The PuriCare AeroTower’s tapered, vertical vanes are whisper quiet, only emitting 23dB of wind noise and the sleek cylindrical design offers a modern aesthetic that matches well with any type of décor. LG’s newest PuriCare model will be available in two subtle and sophisticated colors, Beige and Silver.3
      LG PuriCare AeroTower comes certified by international testing agencies such as IBR Laboratories for improving indoor air quality. Multi-stage True HEPA Filters captures 99.97 percent of different types of particulates as small as 0.3 microns in size.4 An additional benefit comes in the form of LG UVnano technology which employs ultraviolet-C light to reduce the presence of bacteria that often collect on the fan.5
      Along with performance and style, LG’s newest air care solution delivers exceptional convenience for its attention to the user experience. Customers can quickly check a variety of air quality data on the purifier’s bright LCD display or on the free LG ThinQ mobile app. The Android and iOS app also allows for the device to be monitored in real time and settings adjusted from outside the home.
      “Our new PuriCare AeroTower Air Purifying Fan was designed with today’s home lifestyle trend in mind,” said Lyu Jae-cheol, president of LG’s Home Appliance & Air Solution Company. “Whether its cooling, heating or purifying, this device does it all and looks great while doing it.”
      To experience LG’s new PuriCare AeroTower, visit LG’s virtual exhibition booth at CES 2022 starting January 5 PST.
      # # #
      1 Test conducted internally in 19m2 LG environmental testing center. Based on LG internal test results conducted with product models sold in Korean market. Results may vary depending on the actual usage environment.
      2 Maximum airflow reach measured at 10m in Direct Mode.
      3 Colors may vary by market.
      4 Tested in accordance with SGS IBR Laboratories’ methodology, in compliance with IEST RP CC001.6 (2016) HEPA and ULPA filters.
      5 Tested by TÜV Rheinland by comparing number of colonies of Staphylococcus aureus, Staphylococcus epidermidis, Klebsiella pneumoniae under LG UV LED for one hour at the lowest fan setting. Results may differ in real usage scenarios.

      link hidden, please login to view
    • By News Reporter
      Millions of LG Customers Can Now Connect With and Learn
      From The World’s Best in the Comfort of their Home via webOS

      SEOUL, March 28, 2023 — This month, LG Smart TV owners worldwide gain access to MasterClass, the streaming platform where anyone can learn from the world’s best across a wide range of subjects, allowing customers to access the platform directly on the big screen at home. Available in LG’s Content Store on LG Smart TVs running webOS 4.0 (2018 TVs) up to the newly launched 2023 TVs, the MasterClass app can be easily accessed by voice command and is featured on Life’s Good Hub.
      MasterClass subscribers will be able to get inspired by more than link hidden, please login to view and classes across various categories, such as Arts & Entertainment, Business, Design & Style, Sports & Gaming and Writing, which means there is a class for almost every need and interest. Viewers can step into food truck “godfather” Roy Choi’s kitchen, design their career with Teen Vogue’s former editor in chief and multimedia icon Elaine Welteroth, discover their inner negotiator with former lead FBI hostage negotiator Chris Voss, learn leadership from former CEO of PepsiCo Indra Nooyi and relational intelligence from renowned psychotherapist Esther Perel and much more of the world’s best, offering inspiring knowledge and stories for everyone.
      New and existing MasterClass subscribers can learn and discover at a pace that best serves their lifestyle – in bite-size pieces or in a single binge, with each class featuring about 20 video lessons at an average of 10 minutes per lesson. Cinematic visuals and close-up demonstrations make viewers feel like they’re one-on-one with the instructors. For those looking to learn by doing, Sessions by MasterClass offers a structured curriculum where members can roll up their sleeves, get hands-on and learn meaningful skills through step-by-step guidance from world-class instructors and an active community of peers.
      By introducing MasterClass to its Smart TVs, LG is demonstrating its commitment to offering more versatile home entertainment experiences that appeal to consumers’ unique preferences, needs and interests, with new educational services to be launched later this year.
      Celebrating its 10th anniversary in 2023, LG OLED TVs have pioneered and continue to lead the premium TV market, earning many accolades from journalists and industry experts. LG OLED TVs are synonymous with superb picture quality, vibrant, accurate colors and deep blacks for images that are remarkably lifelike. As such, LG OLED TVs have become the preferred TV for many creators and studios. The company is committed to exploring the broad possibilities presented by its self-lit technology as it starts a new decade of OLED leadership and innovation.
      # # #

    • By Rolandg
      How to take a screenshot on a 65UH7700 smart tv?
    • By News Reporter
      With LG’s Latest TV Technology, Updated webOS and
      Enhanced Personalization Features, New LG OLED evo is Ready to Impress

      LAS VEGAS, Jan. 2, 2023 — LG Electronics (LG) unveiled its 2023 TV lineups, headlined by its most advanced range of OLED TVs yet. With premium self-lit picture quality, powerful image processing technologies and an enhanced webOS platform offering even more smart features and services, the company’s latest OLED TVs elevate the viewing experience as only LG OLED can.
      A decade after introducing the world to the first-ever large-screen OLED TV, LG continues to lead the premium TV market. The company’s cutting-edge OLED TVs have been recognized at the CES Innovation Award for 11 years in a row, and have kept evolving over time to deliver ever-greater value to consumers. LG OLED is renowned for its exceptional picture quality, producing vibrant, accurate colors with deep blacks and an infinite contrast ratio for images that are remarkably lifelike.
      In addition to realizing more immersive viewing experiences, LG’s self-lit technology has enabled the company to create unprecedented, visually-stunning TV form factors, including market-firsts such as the rollable LG SIGNATURE OLED R and the bendable LG OLED Flex. A double honoree at the CES 2023 Innovation Award, LG OLED Flex won Best of Innovation in the Gaming category.
      Spearheading LG’s 2023 OLED lineup are the latest Z3, G3 and C3 OLED evo series TVs. These upgraded, new models provide higher brightness and color accuracy as well as amazing clarity and detail thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6.
      The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro; a feature that helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.
      Another significant upgrade applied to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent.1 Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images.
      LG’s 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design.2 Leaving no visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room.
      Also, LG continues to leverage its technological leadership not just to create products and services for a better life. 2023 LG OLED TVs are designed to be kinder to the environment, from production all the way through to disposal creating sustainable cycles. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED TV. They also employ many components made from recycled plastics, and are even shipped in eco-packaging made from recyclable materials and featuring single-color printing. Easier on viewers’ eyes, all of LG’s 2023 model OLED TVs have been certified low blue light by TÜV Rheinland and flicker-free by UL Solutions.
      LG OLED is also introducing a refreshed, more personalized user experience in 2023. Featuring the latest version of webOS, this year’s models present All New Home, a redesigned user interface (UI) that offers a wealth of personalization options and more convenience than ever. The new ‘Quick Cards’ offer users easy access to the content and services they use the most – all grouped into logical categories such as Home Office, Gaming, Music and Sports. LG’s more advanced webOS makes it easy for everyone using the TV to enjoy personalized recommendations tailored to their own preferences which are determined based on viewing history and viewing habits.
      Furthering the personalized user experience on LG OLED TV is AI Concierge, which provides each user with a curated list of content choices based on their past usage and search inquiries, and provides a selection of trending content for them to browse.
      Designed for first-class home cinema experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG Soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra3 feature, which takes advantage of both products’ audio channels to produce stronger, more immersive sound.
      As one would expect, LG’s 2023 OLED models support a wide range of features compliant with HDMI 2.1a. They are also the first TV sets to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports.4
      The ultimate gaming displays, LG’s self-lit OLED TVs boast a 0.1 millisecond response time, low input lag and up to four HDMI 2.1a compliant ports. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC® Compatible, FreeSync Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well.
      LG’s state-of-the-art 2023 OLED TVs will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Center). Keep up with all of LG’s exciting announcements at CES by following #LGCES2023 on social media.
      # # #
      1 Applies to 55/65/75-inch G3 models.
      2 Applies to G series models only.
      3 It will be applied via software update.
      4 Only available when using HDMI 2.1 QMS VRR-certified source devices

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    • By News Reporter
      Fueled by its unwavering commitment to putting a warm smile on the faces of people from all walks of life, LG is constantly innovating to reimagine and reshape their future so that they can live better through an inclusive society and flourishing environment.
      To inspire and collaborate with the like-minded innovators responding to the world’s most imminent challenges with their novel ideas, in September, LG opened up applications for its first-ever LIFE’S GOOD AWARD.

      True to its name, this challenge solicited innovative solutions aligning with LG’s goal of creating a Better Life for All in two areas: Innovation for the Planet, which targets solutions that help preserve and repair the environment, and Innovation for People, solutions that prioritize safety, usability and accessibility for users of varying abilities and disabilities.
      This initiative was the perfect opportunity to build on LG’s philosophy of open innovation, as it brought together over 334 creative minds from 61 countries of the globe to share their potentially world-changing ideas. With entrants competing against a one-in-a-hundred chance, this challenge showed just how many brilliant minds resonate with LG’s vision for a sustainable world, no matter where they hail from.

      The successful culmination of the link hidden, please login to view applications shines a bright light on the new direction LG is headed to adopt more sustainable business practices. The company is now turning its attention to widening the platform of opportunities and resources to invite people from all backgrounds to join its virtuous cycle of positive impact.
      Adding even more expertise and fairness to the award is B Lab Korea, a non-profit with ample know-how in measuring and certifying a business’s social impact, which in partnership with LG has been tasked with evaluating applications based on their impact, innovation and feasibility – LG’s own criteria for innovations for a better life.

      For the fairest, most knowledgeable evaluation process, LG enlisted the help of respected academics across various industries to join its executives on the judging panel, dubbed the Life’s Good Committee. This diverse talent pool of budding innovators, entrepreneurs, business professionals and renowned scholars perfectly demonstrates how society can come together as one to pave a better future for the people and their planet.
      The grand finale will be held in January, with the three finalists set to be announced at CES® 2023 and final pitches to be made in the following weeks. Although the end is in sight for the inaugural innovation challenge, LG’s collective journey towards a Better Life for All will continue for many years. With a commitment to ensuring Life’s Good in everything it does, LG continues to foster new possibilities for society and the planet.
      To keep up to date with the latest news, stay tuned to the .
      # # #

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