By News Reporter
Disruptive Concept in Ownership Extends Usability of Appliances
That Can Be Upgraded to Meet New Usage Trends, Patterns
SEOUL, Jan. 25, 2022 — LG Electronics (LG) is set to change the existing paradigm of home appliance usage with an upgradability option that adapts to the unique and changing lifestyles of customers. Developed under the concept, Evolving Appliances For You, LG upgradable appliances have the capability to incorporate new features developed in the future based on owners’ usage patterns and habits.
What upgradability brings to the table is the ability to add a new function or convenience to an existing appliance through new software, new hardware or both. For example, users can improve the performance of the LG PuriCare air purifier when a new pet joins the family by upgrading with the Pet Care Filter to more thoroughly filter out pet fur and dander from the air.1 Upgradable LG dryers can be enhanced later on to handle different climates and fabrics with new accessories and software downloadable from the Upgrade Center in the LG ThinQ app.
For the customer, upgradability enables the LG appliance to keep up with changing trends and usage patterns over the many years of that product’s lifespan, extending usefulness many times over. In all, LG is planning to introduce approximately 20 upgradable appliances this year.2
“Upgradeability challenges the idea that expensive appliances are designed with planned obsolescence in mind,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We want customers to experience the feeling of getting a new washer or refrigerator throughout the entire lifecycle of an LG appliance, not just the first time they bring the item home.”
Customers in specific markets can expect to see LG’s first upgradable washer and dryer later this year. Follow LG’s Home Appliance Instagram account () for more information when available.
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1 Pet Care Filter sold separately.
2 Upgradable products and features may vary depending on model and region.
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I am using this tv since year and everyrhing was working fine. Now i cannot update or install any app from lg content store. My internet is working and i have restarted a modem and tv as fabric sittings. I dont know why installation is not working, please help, tv software is also actual
By Nick Payne
We've had a 65" OLED G1 for a while (Australian model OLED65G1PUA.AUS). No problems with it until the latest software update that installed on it a couple of weeks ago (the set shows the current installed level as 03.21.05). Since the update, when streaming using one of the apps built into the TV, maybe once every couple of days the picture will freeze in the middle of playback, and two or three seconds later the TV kicks us back to the initial screen for the app that we are streaming from. We've had it happen with Binge, with Apple TV+, and with Amazon Prime. If we access the same streaming services using the Android version of the apps on a Chromecast with Google TV that I have plugged into one of the HDMI ports on the G1, we never see the same problem.
As the problem doesn't happen with the Chromecast, it doesn't seem to be a network problem (both the Chromecast and G1 are using a wired Ethernet connection rather than WiFi); as it happens with multiple apps on the G1, it doesn't appear to be a problem with a specific app; and as it has only started happening since the software update to the TV, that points the finger at that update as being the cause of the problem.
Any suggestions? There doesn't appear to be any officially supported way of downgrading the software on an LG set to the previous version to see if that gets rid of the problem.
By News Reporter
LG NOVA – the North American Innovation Center of LG Electronics – recently wrapped up its Mission Launch event series, a unique experience that brought startups and entrepreneurs together with industry experts, mentors, influencers and more to create collaborative conversations on what’s needed to build and innovate for the future.
Taking place across two weeks in November, more than 1,700 registrants representing startups and entrepreneurs signed up for LG NOVA Mission Launch to discuss the topics of connected health, mobility, smart home, metaverse and societal impact spaces. As an extension of the LG NOVA Mission for the Future Challenge program to nurture innovations that impact the future and bring them into LG, the event focused on the power of collaboration between startups, corporations, and the industry as a whole. The goal: create an environment of support to enable startups working to change the way we work, live and play, to take their ideas further—and faster— into the adoption process and ultimately, success.
Mission Launch Event
View a quick video on the Mission Launch Live .
Kicking off the Mission Launch event series, LG NOVA held a one day in-person, invite-only gathering, Mission Launch Live in San Francisco, with keynote speakers, panels, a pitching competition and networking.
Local startups were invited to share the vision for their company in a seven-minute pitch plus three minutes of Q&A to Mr. Thomas Yoon, CEO of LG Electronics North America, Dr. Sokwoo Rhee, Senior VP of Innovation and Head of LG NOVA, as well as outside investors from Lockstep Ventures and an Angel Investor. The winning prize was USD 10,000 for the first-place winner, and two second-place prizes at USD 2,500 each. Congratulations to 1st place winner , and 2nd place winners and !
Following the competition, influential tech innovators and disruptors including Mitch Lowe, Former President of Redbox and co-founding executive of Netflix, and David Chang, Founder of Momofuku Group and Marjordomo Media, addressed attendees – sharing insights and stories of how they trailblazed within their respective industries. The event featured remarks from both Yoon and Rhee, sharing the vision for innovation and collaboration at LG.
Mission Launch Virtual Event
For those not located in Northern California, the LG NOVA team followed up the in-person event with a week-long virtual event focused on the topics of Connected Health, Energizing Mobility, Smart Lifestyles, the Metaverse and Innovation for Impact.
Each day was dedicated to one topic including live networking and interactive conversation with industry thought leaders. Topics of interest for entrepreneurs were also covered throughout the week, offering advice such as how to create elevator pitches, how to source funding and meet investor criteria, and marketing tactics for early-stage start-ups. For those unable to attend, sessions are archived on the Mission Launch website (registration required).
The Mission Launch event may be coming to a location near you so visit to sign up for the mailing list to be notified.
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